{"id":11002,"date":"2019-09-09T13:33:12","date_gmt":"2019-09-09T13:33:12","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/criteo-ad-platform\/"},"modified":"2020-12-09T15:16:06","modified_gmt":"2020-12-09T15:16:06","slug":"%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ea%b4%91%ea%b3%a0-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%b6%9c%ec%8b%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ea%b4%91%ea%b3%a0-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%b6%9c%ec%8b%9c\/","title":{"rendered":"\uc0c8\ub85c\uc6b4 \ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc \ucd9c\uc2dc"},"content":{"rendered":"

 <\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0 \ud30c\ud2b8\ub108\ub4e4\uc5d0\uac8c \uad00\ub9ac \uc5ed\ub7c9\uacfc \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\ub294 \uacac\uace0\ud55c \uc624\ud508 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3d0\uc1c4\uc801\uc778 \uad11\uace0 \ud50c\ub7ab\ud3fc\ub4e4\uc774 \ub9c8\ucf00\ud130\ub4e4\uc758 \uace0\uac1d \ub370\uc774\ud130\ub97c \ub0b4\ubd80\uc5d0 \ucd95\uc801\ud558\uae30 \uc704\ud574 \ubcbd\uc744 \uc313\ub294 \uc77c\uc5d0 \uc9d1\uc911\ud574\uc654\ub2e4\uba74, \ud06c\ub9ac\ud14c\uc624\ub294 \uadf8\uc640 \uc815\ubc18\ub300\ub418\ub294 \uc77c\uc744 \ud574\uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uacfc\uc815\uc758 \uc77c\ubd80\ub85c, \ud06c\ub9ac\ud14c\uc624\uc758 \uc140\ud504\uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\uc778 Management Center\uc5d0 \ub2e4\uc591\ud55c \uc0c8\ub85c\uc6b4 \ud234\uacfc \uac1c\uc120\uc0ac\ud56d\uc774 \ud3ec\ud568\ub418\uc5c8\ub2e4\ub294 \uae30\uc05c \uc18c\uc2dd\uc744 \uc804\ud574\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

\uc62c\ud574 \ub9d0\uae4c\uc9c0, \ub9c8\ucf00\ud130\ub4e4\uc774 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub354 \ub9ce\uc740 \uae30\ub2a5\ub4e4\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ub3c4\uc785\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n

1. <\/strong>\ube60\ub978<\/strong> \uc2e0\uaddc<\/strong> \ucea0\ud398\uc778<\/strong> \uc0dd\uc131<\/strong><\/h3>\n

\"\ube60\ub978<\/p>\n

\uc6f9\uc0ac\uc774\ud2b8\ub85c \uc0c8\ub85c\uc6b4 \ubc29\ubb38\uc790\ub97c \uc720\ub3c4\ud558\uae38 \uc6d0\ud558\ub4e0, \uc804\ud658\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae38 \uc6d0\ud558\ub4e0, \uc774\uc81c \ub354 \uba4b\uc9c4 \uad11\uace0\ub85c \uc62c\ubc14\ub978 \uace0\uac1d\ub4e4\uc744 \ud0c0\uae30\ud305\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud55c \uc808\ucc28\ub97c \ud1b5\ud574, \ub2e8 \uba87 \ubd84\ub9cc\uc5d0 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \uc9c0\uc6d0\ud558\ub294 \uace0\ub3c4\uc758 \uad00\ub828\uc131 \ub192\uc740 \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2. \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc778 \ucea0\ud398\uc778 \uad00\ub9act<\/strong><\/h3>\n

\"\ubcf4\ub2e4<\/p>\n

\ucea0\ud398\uc778\uc744 \ubcf4\ub2e4 \uc27d\uace0 \ube60\ub974\uac8c \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc0c8\ub85c\uc6b4 \ud234\ub4e4\uc774 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud55c\uce35 \ub354 \uac04\uc18c\ud654\ub41c \uc0c8\ub85c\uc6b4 \ucea0\ud398\uc778 \ub9e4\ub2c8\uc800\ub294 \ubcf4\ub2e4 \uc9c1\uad00\uc801\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba70 \ub354 \uac15\ub825\ud55c \uc785\ucc30 \uad00\ub9ac\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uac00\uc7a5 \ucd5c\uadfc\uc758 \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \ub300\ud55c \uc2e0\uc18d\ud55c \uc870\ud68c\ub294 \ubb3c\ub860, \uc785\ucc30 \uc804\ub7b5\uc5d0 \ub300\ud55c \uc2ec\ub3c4 \uc788\ub294 \ubd84\uc11d\uacfc \uac80\ud1a0\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

3. \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \ub300\ud55c \ub354 \ud070 \ud22c\uba85\uc131<\/strong><\/h3>\n

\"\ucea0\ud398\uc778<\/p>\n

\uc774\uc81c \uc140\ud504 \uc11c\ube44\uc2a4 \ubd84\uc11d \uc778\ud130\ud398\uc774\uc2a4\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac \ubc0f \ub514\ubc14\uc774\uc2a4 \ubcc4\ub85c \ub9c8\ucf00\ud305 \uc131\uacfc\uac00 \ud45c\uc2dc\ub418\ub294 \ub9de\ucda4\ud654\ub41c \ub300\uc2dc\ubcf4\ub4dc\ub294 \ub192\uc740 \uc218\uc900\uc758 \uc2a4\ub0c5\uc0f7\uacfc \uc0c1\uc138\ud55c \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc791\ud558\uae30<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub9ac\ud0c0\uae30\ud305 \uae30\uc220\uc740 90%\uc758 \uacbd\uc6b0\uc5d0\uc11c \ud0c0 \uacbd\uc7c1\uc5c5\uccb4\ubcf4\ub2e4 \uc6d4\ub4f1\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4. Love, Bonito\ub294 \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub97c \ud65c\uc6a9\ud574, \ub2e4\ub978 \ub9ac\ud0c0\uae30\ud305 \uc5c5\uccb4\uc758 \uad11\uace0 \ub300\ube44 20% \ub354 \ub192\uc740 \ub9e4\ucd9c\uc744 \uc62c\ub838\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc1fc\ud37c \uadf8\ub798\ud504(Shopper Graph) \uae30\uc220\uc774 \uc81c\uacf5\ud558\ub294 \uc6d4\uac04 \ud65c\uc131 \uace0\uac1d 19\uc5b5 \uba85\uc758 \uad6c\ub9e4 \ubc0f \ud0d0\uc0c9 \ud328\ud134\uc5d0 \uae30\ubc18\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 \uad11\uace0\ub294 \uac01 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud654\ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 \uc140\ud504 \uc11c\ube44\uc2a4 \uc635\uc158\uc744 \ud1b5\ud574, \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\ub4e4\uc774 \ub300\uaddc\ubaa8 \uae30\uc220\uae30\uc5c5\ub4e4\uc5d0\uac8c \ub300\uc801\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uac16\ucd94\uace0, \uc778\uc9c0, \uace0\ub824, \uc804\ud658, \uadf8\ub9ac\uace0 \ubcf4\uc720\uae4c\uc9c0 \uc804\uccb4 \uad6c\ub9e4\uc5ec\uc815\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Management Center\uc5d0 \ub85c\uadf8\uc778\ud558\uc5ec \ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/strong><\/a><\/p>\n

\ud06c\ub9ac\ud14c\uc624\uac00 \ucc98\uc74c\uc774\uc2e0\uac00\uc694?<\/strong>\uc9c0\uae08 \uc2dc\uc791\ud558\uc138\uc694.<\/strong> \u00a0<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0 \ud30c\ud2b8\ub108\ub4e4\uc5d0\uac8c \uad00\ub9ac \uc5ed\ub7c9\uacfc \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\ub294 \uacac\uace0\ud55c \uc624\ud508 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3d0\uc1c4\uc801\uc778 \uad11\uace0 \ud50c\ub7ab\ud3fc\ub4e4\uc774 \ub9c8\ucf00\ud130\ub4e4\uc758 \uace0\uac1d \ub370\uc774\ud130\ub97c \ub0b4\ubd80\uc5d0 \ucd95\uc801\ud558\uae30 \uc704\ud574 \ubcbd\uc744 \uc313\ub294 \uc77c\uc5d0 \uc9d1\uc911\ud574\uc654\ub2e4\uba74, \ud06c\ub9ac\ud14c\uc624\ub294 \uadf8\uc640 \uc815\ubc18\ub300\ub418\ub294 \uc77c\uc744 \ud574\uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uacfc\uc815\uc758 \uc77c\ubd80\ub85c, \ud06c\ub9ac\ud14c\uc624\uc758 \uc140\ud504\uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\uc778 Management Center\uc5d0 \ub2e4\uc591\ud55c \uc0c8\ub85c\uc6b4 \ud234\uacfc \uac1c\uc120\uc0ac\ud56d\uc774 \ud3ec\ud568\ub418\uc5c8\ub2e4\ub294 \uae30\uc05c \uc18c\uc2dd\uc744 \uc804\ud574\ub4dc\ub9bd\ub2c8\ub2e4. \uc62c\ud574 \ub9d0\uae4c\uc9c0, \ub9c8\ucf00\ud130\ub4e4\uc774 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\ub294\ub370 […]<\/p>\n","protected":false},"author":55,"featured_media":11015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-11002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\uc0c8\ub85c\uc6b4 \ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc \ucd9c\uc2dc | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 \uc140\ud504\uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc790 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property=\"og:image:height\" content=\"773\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ea%b4%91%ea%b3%a0-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%b6%9c%ec%8b%9c\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ea%b4%91%ea%b3%a0-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%b6%9c%ec%8b%9c\/\"\n\t },\n\t \"author\": {\n\t \"name\": 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