{"id":11050,"date":"2019-09-23T13:11:33","date_gmt":"2019-09-23T13:11:33","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/green-travel-trends\/"},"modified":"2020-08-26T17:36:27","modified_gmt":"2020-08-26T17:36:27","slug":"%ec%b9%9c%ed%99%98%ea%b2%bd-%ec%97%ac%ed%96%89-%ed%8a%b8%eb%9e%9c%eb%93%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%b9%9c%ed%99%98%ea%b2%bd-%ec%97%ac%ed%96%89-%ed%8a%b8%eb%9e%9c%eb%93%9c\/","title":{"rendered":"[Research] \uce5c\ud658\uacbd \uc5ec\ud589 \ud2b8\ub79c\ub4dc 2020: Z\uc138\ub300\uc640 \uadf8 \ub2e4\uc74c \uc138\ub300"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \uc790\uc2e0\ub4e4\uc774 \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud574 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub294 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud06c\ub9ac\ud14c\uc624\uc758<\/strong> <strong>\uae00\ub85c\ubc8c<\/strong> <strong>\uce5c\ud658\uacbd<\/strong> <strong>\uc5ec\ud589<\/strong> <strong>\uc870\uc0ac<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\ub4e4\uc774 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc608\uc57d\ud558\ub294\ub370 \uc774 \ubaa8\ub4e0 \uac83\uc774 \uc5b4\ub5bb\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uad81\uae08\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc804 \uc138\uacc4 \uc5ec\ud589\uc790 13,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>1. <\/strong><strong>\ub3c5\uc77c\uc5d0<\/strong> <strong>\uce5c\ud658\uacbd<\/strong> <strong>\uc5ec\ud589\uc790\ub4e4\uc774<\/strong> <strong>\uac00\uc7a5<\/strong> <strong>\ub9ce\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uce5c\ud658\uacbd \uc5ec\ud589\uc5d0 \uad00\ud55c \ud55c \ub3c5\uc77c\uc774 \ub2e8\uc5f0 \uc55e\uc11c\uac11\ub2c8\ub2e4. \ub3c5\uc77c \uc5ec\ud589\uc790\ub4e4 22%\uac00 \ud06c\ub9ac\ud14c\uc624\uc758 \uc815\uc758\uc5d0 \ub530\ub978 \u201c\uce5c\ud658\uacbd \uc5ec\ud589\uc790(Green Traveler)\u201d\uc600\uc2b5\ub2c8\ub2e4. \uce5c\ud658\uacbd \uc5ec\ud589\uc790\ub294 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uac10\uc18c\ud558\uae30 \uc704\ud574 \ucd5c\uadfc 6\uac1c\uc6d4 \ub3d9\uc548 \uc801\uc5b4\ub3c4 \ud55c\ubc88\uc740 \uc5ec\ud589 \uc608\uc57d\uc744 \ud558\uc9c0 \uc54a\uae30\ub85c \uacb0\uc815\ud55c \uc0ac\ub78c\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ud504\ub791\uc2a4, \uc2a4\ud398\uc778 \ubc0f \uc601\uad6d \ub610\ud55c \uce5c\ud658\uacbd \uc5ec\ud589\uc790 \uc218\uac00 \ub192\uc740 \uc0c1\uc704 5\uac1c\uad6d \uc548\uc5d0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11091\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/Germany-green-travel-data-KR-new.png\" alt=\"\" width=\"1178\" height=\"844\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/Germany-green-travel-data-KR-new.png 1178w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/Germany-green-travel-data-KR-new-300x215.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/Germany-green-travel-data-KR-new-768x550.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/Germany-green-travel-data-KR-new-1024x734.png 1024w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\" \/><\/p>\n<p style=\"text-align: center;\" align=\"center\">\ucd9c\ucc98: Criteo Travel Study, 2019\ub144 5~6\uc6d4 N=13,188 &#8212; \uce5c\ud658\uacbd \uc5ec\ud589\uc790: N=783<\/p>\n<p>\uc720\ub7fd\uc5d0\ub294 \ub2e4\uc591\ud55c \uad6d\ub0b4\uc678 \uc5ec\ud589\uc9c0\uac00 \uc874\uc7ac\ud558\uace0 \uae30\ucc28\ub97c \ud0c0\uace0 \uc27d\uac8c \uc5ec\ub7ec \uacf3\uc744 \uc5ec\ud589\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uae4c\uc9c0 \uac10\uc548\ud558\uba74, \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74(EMEA) \uc804\uccb4\uc5d0\uc11c\ub294 \uce5c\ud658\uacbd \uc635\uc158\uc744 \uc120\ud0dd\ud558\ub294 \uc5ec\ud589\uc790\uac00 \ub354 \ub9ce\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>2. <\/strong><strong>\uc80a\uc740<\/strong> <strong>\uc138\ub300\uac00<\/strong> <strong>\uac00\uc7a5<\/strong> <strong>\uce5c\ud658\uacbd\uc801\uc778<\/strong> <strong>\uc5ec\ud589\uc790\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc774\ubc88 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc774\uc81c \uc5ec\ud589\uc758 \ud589\ud0dc\uac00 \ubc14\ub00c\uc5b4\uc57c \ud55c\ub2e4\uace0 \ud1b5\uac10\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<sup>1<\/sup> \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790 \uc911 \ucd5c\uadfc 6\uac1c\uc6d4 \ub3d9\uc548 \uc5ec\ud589\uc744 \ucde8\uc18c\ud588\ub2e4\uace0 \ub300\ub2f5\ud55c \uc751\ub2f5\uc790\uc758 62%\ub294 Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11059\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/gen-z-green-travel-data-kr.png\" alt=\"\" width=\"922\" height=\"372\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/gen-z-green-travel-data-kr.png 922w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/gen-z-green-travel-data-kr-300x121.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/gen-z-green-travel-data-kr-768x310.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/p>\n<p style=\"text-align: center;\" align=\"center\">\ucd9c\ucc98: Criteo Travel Study, 2019\ub144 5~6\uc6d4 N=13,188 &#8212; \uce5c\ud658\uacbd \uc5ec\ud589\uc790: N=783<\/p>\n<p>Booking.com\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, Z\uc138\ub300\uc758 54%\ub294 \uc5ec\ud589\uc9c0\uc5d0\uc11c \uc790\uc2e0\uc758 \uc5ec\ud589\uc774 \ubbf8\uce58\ub294 \ud658\uacbd\uc801 \uc601\ud5a5\uc774 \uc5ec\ud589 \uc608\uc57d \uc5ec\ubd80\ub97c \uacb0\uc815\ud558\ub294\ub370 \uc911\uc694\ud55c \uc694\uc18c\ub77c\uace0 \ub300\ub2f5\ud588\uc73c\uba70, 56%\ub294 \uce5c\ud658\uacbd\uc801\uc778 \uc219\ubc15\uc2dc\uc124\uc5d0 \ubb35\uae38 \uc6d0\ud55c\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<sup>2 <\/sup><\/p>\n<p>(\ud56d\uacf5 \uc5ec\ud589\uc744 \uac70\ubd80\ud55c) \uc2a4\uc6e8\ub374\uc758 \ud658\uacbd\uc6b4\ub3d9\uac00 \uadf8\ub808\ud0c0 \ud230\ubca0\ub9ac(Greta Thunberg)\uac00 \uc138\uacc4\uc801\uc778 \uba85\uc131\uc744 \uc5bb\uc740 \uac83\uc744 \ubcf4\uba74, \uc5ec\ud589\uc5c5\uacc4\ub294 2020\ub144 \ud658\uacbd\uce5c\ud654\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c <a href=\"https:\/\/www.criteo.com\/kr\/blog\/z-%EC%84%B8%EB%8C%80-%EC%97%AC%ED%96%89%EA%B3%BC-%EB%A1%9C%EC%97%B4%ED%8B%B0-%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%A8-%EA%B0%84%EC%9D%98-%EA%B0%84%EA%B7%B9\/\">\uc80a\uc740 \uc5ec\ud589\uc790<\/a>\ub4e4\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c \uc7a1\uc544\uc57c\ud558\ub294 \ubd80\ub2f4\uc744 \ub290\ub084 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>3. <\/strong><strong>\uce5c\ud658\uacbd<\/strong> <strong>\uc5ec\ud589\uc790<\/strong> <strong>\uadf8\ub8f9\uc740<\/strong> <strong>\uc791\uc9c0\ub9cc<\/strong> <strong>\ub9c9\uac15\ud55c<\/strong> <strong>\ud798\uc744<\/strong> <strong>\uac00\uc9c0\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uce5c\ud658\uacbd \uc5ec\ud589\uc790\ub4e4\uc740 \uc18c\uc218\uc5d0 \ubd88\uacfc\ud558\uc9c0\ub9cc \ud070 \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4. \ub9cc\ub2e4\ub77c \uc5f0\uad6c\uc18c(Mandala Research)\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubcf4\ub2e4 \u2018\uc9c0\uc18d\uac00\ub2a5\ud55c\u2019 \uc219\uc18c\ub85c \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uc219\ubc15\uc2dc\uc124\uc744 \ucc3e\uc544 \uc608\uc57d\ud558\ub294 \uc5ec\ud589\uc790\ub4e4\uc740 \ub2e4\ub978 \uc5ec\ud589\uc790\ub4e4\ubcf4\ub2e4 \ud3c9\uade0 3\uc77c\uc744 \ub354 \uba38\ubb34\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<sup>3<\/sup><\/p>\n<p>\uc5ec\ud589\uc5c5\uccb4\ub77c\uba74, <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%EC%97%AC%ED%96%89-%EC%B6%A9%EC%84%B1%EB%8F%84-%EC%B6%94%EC%84%B8\/\">\uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8<\/a>\uc744 \uc804\ubc18\uc801\uc73c\ub85c \uc7ac\uace0\ud558\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4, \uae30\ud6c4\ubcc0\ud654\ub97c \uc778\uc9c0\ud558\uace0 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uac10\uc18c\uc2dc\ud0a4\ub824\ud558\ub294 \uc5ec\ud589\uc790\ub4e4\uc744 \uc720\uce58 \ubc0f \ubcf4\uc720\ud560 \uc218 \uc788\ub294 \ud2b9\ubcc4\ud55c \uc778\uc13c\ud2f0\ube0c\ub97c \uace0\ub824\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5ec\ud589\uc790\ub4e4\uc740 \uc810\uc810 \ub298\uc5b4\ub098\uace0 \uc788\uc73c\uba70, \uc8fc\ubcc0 \uc0ac\ub78c\ub4e4\uc740 \ubb3c\ub860 \uc5c5\uacc4 \uc804\uccb4\uc5d0\ub3c4 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc5ec\ud589<\/strong> <strong>\ub9c8\ucf00\ud130\ub97c<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\ud575\uc2ec<\/strong> <strong>\uc0ac\ud56d<\/strong><\/h3>\n<h4><strong>1. <\/strong><strong>\uce5c\ud658\uacbd<\/strong> <strong>\uc5ec\ud589\uc774<\/strong> <strong>\ub300\uc138\uc785\ub2c8\ub2e4<\/strong><strong>. <\/strong><\/h4>\n<p>Booking.com\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubaa8\ub4e0 \uc5ec\ud589\uc790\ub4e4\uc758 87%\ub294 \ubcf4\ub2e4 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc5ec\ud589 \uc635\uc158\uc744 \uc6d0\ud558\uace0 \uc788\uc73c\uba70<strong>, <\/strong>67%\ub294 \ucd5c\ub300\ud55c \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc904\uc774\uae30 \uc704\ud574 \ube44\uc6a9\uc744 5% \uc774\uc0c1 \ub354 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c, \uc5ec\ud589 \ubc0f \uc219\ubc15 \uc2dc\uc7a5\uc758 \uc885\ub958\ub098 \ud06c\uae30\uc5d0 \uc0c1\uad00\uc5c6\uc774, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ub97c \uae68\ub057\ud55c \uc591\uc2ec\uc73c\ub85c \uc5ec\ud589\ud558\uace0\uc790 \ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \ucde8\ud5a5\uc5d0 \ub9de\uac8c \uc0c1\ud488\uc744 \uc7ac\ucc3d\uc870\ud558\ub294 \uae30\ud68c\ub85c \uc0bc\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h4><strong>2. <\/strong><strong>\ud68d\uc77c\ud654\ub41c<\/strong> <strong>\ub9c8\ucf00\ud305\uc740<\/strong> <strong>\uc2e4\ud328\ud569\ub2c8\ub2e4<\/strong><strong>. <\/strong><\/h4>\n<p>\ud3c9\ubc94\ud55c \uc778\uc9c0 \ucea0\ud398\uc778\uc73c\ub85c\ub294 \uc791\uc9c0\ub9cc \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\ub294 \uce5c\ud658\uacbd \uc5ec\ud589\uc790\uce35\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc77c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc5ec\ud589 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774 \uc5ec\ud589\uc790\ub4e4\uc758 \uac00\uce58\uc5d0 \ud638\uc18c\ud558\uc5ec \uacf5\uac10\uc744 \uc774\ub04c\uc5b4 \ub0bc \uc218 \uc788\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%97%ac%ed%96%89-%ed%8f%ac%ec%9d%b8%ed%8a%b8-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%a8-%ed%8c%81\/\">\uba54\uc138\uc9c0\ub97c \ub9cc\ub4dc\ub294\ub370<\/a> \ub354 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \u2018\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720(Why We Buy)\u2019 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \uc18c\ube44\uc790 46%, \uc601\uad6d \uc18c\ube44\uc790 51%\ub294 \uad00\uc2ec\uc774 \uc5c6\ub294 \uc0c1\ud488\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uad11\uace0\ub97c \uc2eb\uc5b4\ud569\ub2c8\ub2e4.<sup>4<\/sup> \ud06c\ub9ac\ud14c\uc624\uc758 \u2018\uc608\uc57d\uc744 \ud558\ub294 \uc774\uc720(Why We Book study)\u2019 \uc870\uc0ac\uc5d0\uc11c\ub294 Z\uc138\ub300\uc758 25%\ub9cc\uc774 \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 Z\uc138\ub300\uc5d0\uac8c \uc911\uc694\ud55c \uc778\uc13c\ud2f0\ube0c\uc758 \uce21\uba74\uc5d0\uc11c \uc880 \ub354 \uac1c\uc120\uc758 \uc5ec\uc9c0\uac00 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<sup>5<\/sup><\/p>\n<h4><strong>3. <\/strong><strong>\ud0c0\uae43\ud654\ub41c<\/strong> <strong>\ucea0\ud398\uc778\uc744<\/strong> <strong>\ud1b5\ud574<\/strong> <strong>\uce5c\ud658\uacbd<\/strong> <strong>\uc5ec\ud589\uc790<\/strong> <strong>\ud2b8\ub798\ud53d\uc744<\/strong> <strong>\ud655\ubcf4\ud574\uc57c<\/strong> <strong>\ud569\ub2c8\ub2e4<\/strong>.<\/h4>\n<p>CRM \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc640 \ucfe0\ud0a4 \ud480\uc5d0\uc11c \uce5c\ud658\uacbd \uc5ec\ud589\uc790\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ub9c8\ub828\ud558\uace0, \uc9c0\uc18d\uac00\ub2a5\ud55c \uc5ec\ud589\uc5d0 \ub300\ud55c \uc774\ub4e4\uc758 \uc120\ud638\ub3c4\ub97c \uc774\ud574\ud558\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ud589\uc5d0 \uad00\ud55c \ud55c, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uac10\uc18c\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc624\ub514\uc5b8\uc2a4 \uc720\ud615\uc744 \ud0c0\uae30\ud305\ud574 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\ub294 \uae30\ub2a5\uc744 \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 \ucda9\uc131\ub3c4 \ub192\uc740 \uce5c\ud658\uacbd \uc5ec\ud589\uc790 \uae30\ubc18\uc744 \uad6c\ucd95\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%9A%A8%EA%B3%BC%EC%A0%81%EC%9C%BC%EB%A1%9C-%EC%98%A4%EB%94%94%EC%96%B8%EC%8A%A4%EB%A5%BC-%ED%83%80%EA%B8%B0%ED%8C%85%ED%95%98%EA%B3%A0-%ED%8A%B8%EB%9E%98%ED%94%BD%EC%9D%84-%ED%96%A5%EC%83%81\/\">\uc5ec\uae30\ub97c \ud074\ub9ad<\/a>\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><u>\ub370\uc774\ud130 \uc18c\uac1c<\/u><\/p>\n<ul>\n<li>\uce5c\ud658\uacbd \uc5ec\ud589\uc790\uc758 \uc815\uc758: \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uac10\uc18c\ud558\uae30 \uc704\ud574 \ucd5c\uadfc 6\uac1c\uc6d4 \ub3d9\uc548 \uc801\uc5b4\ub3c4 \ud55c\ubc88\uc740 \uc5ec\ud589 \uc608\uc57d\uc744 \ud558\uc9c0 \uc54a\uae30\ub85c \uacb0\uc815\ud55c \uc5ec\ud589\uc790\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/li>\n<li>\uacc4\uc0b0 \uae30\uc900:\n<ul>\n<li>\uad6d\uac00\ubcc4 \uadf8\ub798\ud504: \uc5b4\ub5a0\ud55c \uc774\uc720(\uae30\ud6c4, \uc9c0\uc815\ud559\uc801 \uc694\uc778, \uacbd\uc81c \ub4f1)\ub85c\ub4e0 \ucd5c\uadfc 6\uac1c\uc6d4 \ub3d9\uc548 \uc801\uc5b4\ub3c4 \ud55c\ubc88\uc740 \uc5ec\ud589 \uc608\uc57d\uc744 \ud558\uc9c0 \uc54a\uae30\ub85c \uacb0\uc815\ud55c \uc5ec\ud589\uc790\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc778\uad6c \ud1b5\uacc4\ud559 \uc815\ubcf4\uc5d0 \ub530\ub978 \uadf8\ub798\ud504: \uc804\uccb4 (\uac1c\uc778\uc801\uc778 \uc774\uc720\ub85c \uc9c0\ub09c 6\uac1c\uc6d4 \ub3d9\uc548 \ud55c\ubc88 \uc774\uc0c1 \uc5ec\ud589\uc744 \ud55c \uace0\uac1d)<\/li>\n<\/ul>\n<\/li>\n<li>\uc5f0\ub839\uce35 \uc815\uc758 \u2014 Z\uc138\ub300: 1994\ub144 \uc774\uc804 \ucd9c\uc0dd\uc790(25\uc138 \ubbf8\ub9cc), \ubc00\ub808\ub2c8\uc5bc \uc138\ub300: 1981\ub144~1994\ub144 \ucd9c\uc0dd\uc790(25~38\uc138), X\uc138\ub300: 1965\ub144~1980\ub144 \ucd9c\uc0dd\uc790(39~54\uc138), \ubca0\uc774\ube44\ubd80\uba38: 1946\ub144~1964\ub144 \ucd9c\uc0dd\uc790(55~73\uc138), \uce68\ubb35\uc758 \uc138\ub300: 1946\ub144 \uc774\uc804 \ucd9c\uc0dd\uc790(74\uc138 \uc774\uc0c1).<\/li>\n<\/ul>\n<p><u>\ucd9c\ucc98<\/u><\/p>\n<p><sup>1<\/sup> <a href=\"https:\/\/www.globenewswire.com\/news-release\/2019\/01\/10\/1686144\/0\/en\/CGS-Survey-Reveals-Sustainability-Is-Driving-Demand-and-Customer-Loyalty.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.globenewswire.com\/news-release\/2019\/01\/10\/1686144\/0\/en\/CGS-Survey-Reveals-Sustainability-Is-Driving-Demand-and-Customer-Loyalty.html<\/a><br \/>\n<sup>2<\/sup> <a href=\"https:\/\/www.travelagentcentral.com\/running-your-business\/stats-87-travelers-want-to-travel-sustainably\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.travelagentcentral.com\/running-your-business\/stats-87-travelers-want-to-travel-sustainably<\/a><br \/>\n<sup>3<\/sup> <a href=\"https:\/\/www.washingtonpost.com\/lifestyle\/travel\/with-eco-friendly-travel-more-popular-than-ever-approach-green-claims-with-skepticism\/2017\/05\/18\/617cfef2-358f-11e7-b373-418f6849a004_story.html?noredirect=on\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.washingtonpost.com\/lifestyle\/travel\/with-eco-friendly-travel-more-popular-than-ever-approach-green-claims-with-skepticism\/2017\/05\/18\/617cfef2-358f-11e7-b373-418f6849a004_story.html?noredirect=on<\/a><br \/>\n<sup>4<\/sup> Criteo \u201cWhy We Buy\u201d Survey, US, February 2019, N=1003\u200b and Criteo \u201cWhy We Buy\u201d Survey, UK, March 2019, N=1020.<br \/>\n<sup>5<\/sup>Criteo &#8220;\uc608\uc57d\ud558\ub294 \uc774\uc720(Why We Book)\u201d Travel Study, \uc138\uacc4, 2019\ub144 5\uc6d4~6\uc6d4, N=13,000.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \uc790\uc2e0\ub4e4\uc774 \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud574 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub294 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \uce5c\ud658\uacbd \uc5ec\ud589 \uc870\uc0ac \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\ub4e4\uc774 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc608\uc57d\ud558\ub294\ub370 \uc774 \ubaa8\ub4e0 \uac83\uc774 \uc5b4\ub5bb\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uad81\uae08\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc804 \uc138\uacc4 \uc5ec\ud589\uc790 13,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. 1. \ub3c5\uc77c\uc5d0 \uce5c\ud658\uacbd [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":11055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-11050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":true,"podcast_audio_length":"","has_mobile_version":false,"full_width_content":false,"embed_is_pardot_form":false,"embed_content":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Research] \uce5c\ud658\uacbd \uc5ec\ud589 \ud2b8\ub79c\ub4dc 2020: Z\uc138\ub300\uc640 \uadf8 \ub2e4\uc74c \uc138\ub300 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc624\ub298\ub0a0 \ub9ce\uc740 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