{"id":11064,"date":"2019-09-23T14:48:10","date_gmt":"2019-09-23T14:48:10","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/2019-holiday-marketing-planning-tips\/"},"modified":"2022-09-02T15:42:10","modified_gmt":"2022-09-02T15:42:10","slug":"2019-%ed%9c%b4%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b3%84%ed%9a%8d-%ed%8c%81","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2019-%ed%9c%b4%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b3%84%ed%9a%8d-%ed%8c%81\/","title":{"rendered":"2019 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uacc4\ud68d\uc744 \uc704\ud55c 7\uac00\uc9c0 \ud301"},"content":{"rendered":"

 <\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ubc14\uc05c \uc2dc\uc98c\uc774 \uc654\uc2b5\ub2c8\ub2e4. \ud640\ub9ac\ub370\uc774\ub97c \uc900\ube44\ud574\uc57c \ud560 \uc2dc\uac04\uc785\ub2c8\ub2e4. 2019\ub144 \ud640\ub9ac\ub370\uc774\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc544\uc9c1 \uc218\ub9bd\ud558\uc9c0 \uc54a\uc558\ub2e4\uba74, \uc774\uc81c \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc \ubbf8\uad6d, \uc601\uad6d \ubc0f \ud504\ub791\uc2a4\uc758 \ub9c8\ucf00\ud130\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud55c \uacb0\uacfc<\/a> 28%\ub294 2\ubd84\uae30\uc5d0 \ud640\ub9ac\ub370\uc774 \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud558\uae30 \uc2dc\uc791\ud588\uace0, 26%\ub294 3\ubd84\uae30\uc5d0 \uc2dc\uc791\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 \ub9c8\ucf00\ud130\ub4e4 \uc911 \uc57d \uc808\ubc18\uc740 \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305\uc5d0 \uc608\ub144\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc774\ub294 \uc804\ub144 \uc218\uc900\uc73c\ub85c \uc608\uc0b0\uc774 \ub3d9\uacb0\ub41c \ub9c8\ucf00\ud130\ub4e4\uc740 \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c\uac00\uae30 \uc704\ud574 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc774 \ub418\uc5b4\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \ub610\ud55c \uc608\uc0b0\uc774 \ub298\uc5b4\ub09c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc9c0\ub09c\ud574\ubcf4\ub2e4 \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\uc918\uc57c \ud55c\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud55c \ucd5c\uace0 \uacc4\ud68d \ud301\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574, \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub9e4\uc7a5, \uc628\ub77c\uc778, \ubaa8\ubc14\uc77c, \uc571 \ub4f1 \uc804 \uc138\uacc4 \uc774\ucee4\uba38\uc2a4 \ud30c\ud2b8\ub108 19,000\uc5ec \uacf3 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \uc5b4\ub514\uc5d0\uc11c \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf4\uace0 \uad6c\ub9e4\ub97c \ud558\ub294\uc9c0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. 2018\ub144 \ud640\ub9ac\ub370\uc774 \ub370\uc774\ud130\ub97c \ud1b5\ud574, \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uad6c\ub9e4\ub97c \ud588\uace0 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uc911 \uac00\uc7a5 \ub9e4\ucd9c\uc774 \ub192\uc740 \ub54c\ub294 \uc5b8\uc81c\uc600\uc73c\uba70, \uc5b4\ub5a4 \ucc44\ub110\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \ud310\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc84c\ub294\uc9c0 \ub4f1 \uba87 \uac00\uc9c0 \uac00\uce58 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacc4\ud68d \uc218\ub9bd \uc5ec\ubd80\ub97c \ub5a0\ub098 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 7\uac00\uc9c0 \ud301\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. (\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \ud06c\ub9ac\ud14c\uc624\uc758 \uc628\ub514\ub9e8\ub4dc \ud640\ub9ac\ub370\uc774 \uc6e8\ube44\ub098\ub97c \uc2dc\uccad\ud558\uc5ec \ub354 \ub9ce\uc740 \ucd94\uc138\uc640 \ud301\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.)<\/p>\n

1. <\/strong>\ud640\ub9ac\ub370\uc774<\/strong> \uc1fc\ud551\uc774<\/strong> \uc2dc\uc791\ub418\uae30<\/strong> \uc774\uc804\uc5d0<\/strong> \ucea0\ud398\uc778\uc744<\/strong> \uc2dc\uc791\ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\"\"<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uae4c\uc9c0 \uae30\ub2e4\ub9ac\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc218\uc11d \uc778\uc0ac\uc774\ud2b8 \ubc0f \ubd84\uc11d \uad00\ub9ac\uc790\uc778 \ud50c\ub85c\ub80c\ub4dc \uba54\uc77c\ub7ec\ub4dc(Florent Maillard)\ub294 \ud640\ub9ac\ub370\uc774 \uc6e8\ube44\ub098\uc5d0\uc11c \u00a0“\ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc774\ubbf8 \uc54c\uace0 \uc788\uaca0\uc9c0\ub9cc, \ub370\uc774\ud130\ub97c \ubcf4\uba74 \uc5bc\ub9c8\ub098 \uc77c\ucc0c\uac10\uce58 \ud2b8\ub798\ud53d\uacfc \ud310\ub9e4\uac00 \uc99d\uac00\ud558\uae30 \uc2dc\uc791\ud558\ub294\uc9c0 \uc54c \uc218 \uc788\ub2e4\u201d\uba70 \u201c\uc18c\ube44\uc790\ub4e4\uc740 \ud63c\uc7a1\ud55c \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc774 \uc2dc\uc791\ub418\uae30 \ud55c\ucc38 \uc804\uc5d0 \uad6c\ub9e4 \uacb0\uc815\uc744 \ud55c\ub2e4\u201d\uace0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n

4\ubd84\uae30\uc5d0\ub294 10\uc6d4 1\uc77c\ubd80\ud130 11\uc6d4 \uc911\uc21c\uae4c\uc9c0 \ud2b8\ub798\ud53d\uacfc \ub9e4\ucd9c\uc774 \uafb8\uc900\ud788 \uc99d\uac00\ud569\ub2c8\ub2e4. \uadf8 \ud6c4 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uc5d0 \ud2b8\ub798\ud53d\uacfc \ub9e4\ucd9c\uc774 \uc815\uc810\uc744 \ucc0d\uace0 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc774\ube0c\uae4c\uc9c0 \uc815\uc0c1\uc801\uc778 \ub54c\ubcf4\ub2e4 \ub192\uc740 \uc0c1\ud0dc\ub85c \uc720\uc9c0\ub429\ub2c8\ub2e4. \uc704\uc758 \uadf8\ub798\ud504\ub294 \ubbf8\uad6d\uc758 \ud2b8\ub798\ud53d\uacfc \ub9e4\ucd9c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \ub3c5\uc77c, \ud504\ub791\uc2a4, \uc2a4\ud398\uc778, \uc601\uad6d \ub4f1 \ub2e4\ub978 \ub098\ub77c\uc5d0\uc11c\ub3c4 \uac19\uc740 \ucd94\uc138\uac00 \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc740 \uace0\uac1d \uc5ec\uc815\uc758 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uae30 \uc704\ud574 10\uc6d4\ubd80\ud130 \ud640\ub9ac\ub370\uc774 \uc9c0\ucd9c\uc744 \ub298\ub9ac\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ud640\ub9ac\ub370\uc774 \uad6c\ub9e4\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ub354 \ube68\ub9ac \uc778\uc9c0\ud558\uace0 \uc0ac\uc774\ud2b8\ub098 \uc571\uc744 \ubc29\ubb38\ud558\uc5ec \uc0c1\ud488 \uad6c\ub9e4\ub97c \uace0\ub824\ud558\ub3c4\ub85d \ub9cc\ub4e4\uba74 \uad6c\ub9e4 \ud655\ub960\ub3c4 \ub354 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n

\uc62c\ud574\ub294 9\uc6d4 \ub9d0\ubd80\ud130 \uc778\uc9c0(awareness)<\/a> \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uace0 10\uc6d4 \uc911\uc21c\uc5d0\ub294 \uace0\ub824(consideration)<\/a> \ucea0\ud398\uc778\uacfc \uc804\ud658(conversion)<\/a> \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

2. <\/strong>\ube14\ub799<\/strong> \ud504\ub77c\uc774\ub370\uc774\uc5d0\ub294<\/strong> \uc804<\/strong> \uc138\uacc4\ub97c<\/strong> \ub300\uc0c1\uc73c\ub85c<\/strong> \ucea0\ud398\uc778\uc744<\/strong> \uc9c4\ud589\ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\"\"<\/p>\n

\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \ubbf8\uad6d\uc5d0\uc11c \uc2dc\uc791\ub418\uc5c8\uc9c0\ub9cc, \uc774\uc81c \uacf5\uc2dd\uc801\uc73c\ub85c \uc804 \uc138\uacc4 \uace0\uac1d\ub4e4\uc774 \uc1fc\ud551\uc744 \ud558\ub294 \ub0a0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub0a0\uc5d0\ub294 \ub2e4\ub978 \ub098\ub77c\ub4e4\uc5d0\uc11c\ub3c4 \ubbf8\uad6d\uacfc \uc720\uc0ac\ud55c \uc218\uc900\uc73c\ub85c \ub9e4\ucd9c\uacfc \ud2b8\ub798\ud53d\uc774 \uc99d\uac00\ud558\ub294 \uac83\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ud398\uc778\uacfc \ud3f4\ub780\ub4dc\uc758 \uacbd\uc6b0\ub294 \ud2b9\ud788 \ub9e4\ucd9c \uc0c1\uc2b9 \ud3ed\uc774 \ud07d\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc774\ubc84 \uba3c\ub370\uc774\ub294 \ubbf8\uad6d \uc774\uc678\uc758 \uc9c0\uc5ed\uc5d0\uc11c \uadf8 \uc778\uae30\uac00 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub0a0\uc5d0\ub294 \uc720\ub7fd \uc804\uc5ed\uc5d0\uc11c \ub9e4\ucd9c\uc774 \ub300\ud3ed \uc99d\uac00\ub428\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \uc911\uc694\ud55c \uc1fc\ud551\uc77c\uc5d0\ub294 \uace0\ub824 \ubc0f \uc804\ud658 \ucea0\ud398\uc778\uc774 \uae00\ub85c\ubc8c \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \ubbf8\uad6d \uc774\uc678\uc758 \uc9c0\uc5ed\uc5d0\ub294 \ud2b8\ub798\ud53d\uacfc \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ud070 \uae30\ud68c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n

3. <\/strong>\ubaa8\ubc14\uc77c<\/strong> \uad6c\ub9e4<\/strong> \uacbd\ud5d8\uc744<\/strong> \ud5a5\uc0c1\ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\"Chart<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ud640\ub9ac\ub370\uc774 \uad6c\ub9e4\uc790\ub4e4\uc740 \ubaa8\ubc14\uc77c\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uacbd\uc6b0, \ubaa8\ubc14\uc77c \ub9e4\ucd9c\uc774 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \uc788\ub294 \uc8fc\uc5d0 53%\uac00 \ub298\uc5c8\uace0, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc774\ube0c\uac00 \uc788\ub294 \uc8fc\uc5d0 \ub2e4\uc2dc \ud55c\ubc88 \ub6f0\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \uc2dc\uc7a5\uc758 \uacbd\uc6b0\ub3c4 \uc5f0\ub9d0\uc5d0 \uc774\uc640 \uc720\uc0ac\ud55c \ud328\ud134\uc774 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ud640\ub9ac\ub370\uc774 \uc5ec\ud589\uc744 \uac00\uc788\ub294 \ub3d9\uc548\uc5d0\ub3c4 \uad6c\ub9e4\ub97c \ud55c\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \ubaa8\ubc14\uc77c \uad6c\ub9e4\uc790\ub97c \uc804\ud658\uc2dc\ud0a4\ub824\uba74 \uc644\ubcbd\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \ud398\uc774\uc9c0 \ub85c\ub529 \ud0c0\uc784\uc744 \ub2e8\ucd95\ud558\uace0, \uba4b\uc9c4 \uc0c1\ud488 \uc0ac\uc9c4\uacfc \uc124\uba85\uc744 \uc81c\uacf5\ud558\uba70, \uc27d\uac8c \uacb0\uc81c\ub97c \ud560 \uc218 \uc788\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc5c5\uccb4\ub4e4\uc758 \ubaa8\ubc14\uc77c \uc0ac\uc774\ud2b8\ub97c \uc0b4\ud3b4\ubcf4\uace0 \uc5b4\ub5bb\uac8c \ub354 \uac1c\uc120\ud560 \uc218 \uc788\uc744\uc9c0 \uc54c\uc544\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

4. <\/strong>\ube14\ub799<\/strong> \ud504\ub77c\uc774\ub370\uc774\uc5d0<\/strong> \uc571\uc73c\ub85c<\/strong> \uc18c\ube44\uc790\ub4e4\uc744<\/strong> \uc720\ub3c4\ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\"4.<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \ubaa8\ubc14\uc77c, \ud2b9\ud788<\/em> \uc571\uc744 \uc88b\uc544\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uba54\uc77c\ub7ec\ub4dc\ub294 \uc6e8\ube44\ub098\uc5d0\uc11c “\uc9c0\ub09c\ud574 \uc778\uc571 \uac70\ub798\uac00 \ud3c9\uade0(\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ub9e4\ucd9c \uc131\uc7a5\ub960)\uc744 \ud6cc\uca4d \ub6f0\uc5b4 \ub118\uc5c8\ub2e4”\uba70 “\uc571\uc774 \uc804\uccb4 \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc5d0\uc11c \ud070 \ubaab\uc744 \uac00\uc838\uac00\uace0 \uc788\ub2e4”\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4.<\/p>\n

\uad6c\ub9e4 \uc571\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\uba74, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc18c\ube44\uc790\ub4e4\uc774 \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc571\uc740 \uc18c\ube44\uc790\ub4e4\uc744 \uc804\ud658\uc2dc\ud0ac \uc218 \uc788\ub294 \uac00\uc7a5 \uc26c\uc6b4 \ucc44\ub110\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc740 \ubab0\uc785\uc801\uc778 \ud658\uacbd\uc5d0\uc11c 24\uc2dc\uac04 \uad6c\ub9e4\ub97c \ud558\uace0 \ub2e8 \uba87 \ubc88\uc758 \ud074\ub9ad\uc73c\ub85c \uac70\ub798\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

9\uc6d4\uacfc 10\uc6d4\uc5d0\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uace0 \uc0ac\uc6a9\ud558\ub3c4\ub85d<\/a> \ub9cc\ub4dc\ub294 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \ub2e4\uac00\uc624\uba74, \uc571 \ub9ac\ud0c0\uae30\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc5ec \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc571\uc744 \ub2e4\uc2dc \ubc29\ubb38\ud574 \uad6c\ub9e4\ub97c <\/a>\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

5. <\/strong>\uc18c\ube44\uc790\ub4e4\uc774<\/strong> \ub370\uc2a4\ud06c\ud1b1\uacfc<\/strong> \ubaa8\ubc14\uc77c<\/strong> \uac04\uc744<\/strong> \uc6d0\ud65c\ud558\uac8c<\/strong> \uc804\ud658\ud560<\/strong> \uc218<\/strong> \uc788\ub3c4\ub85d<\/strong> \ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\"Chart<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc774 \ub370\uc2a4\ud2b8\ud1b1\uacfc \ubaa8\ubc14\uc77c\uc744 \ubaa8\ub450 \uc0ac\uc6a9\ud574 \uad6c\ub9e4\ub97c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc774\ubbf8 \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2dc\uac04\ubcc4 \ub9e4\ucd9c \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf4\uba74, \uace0\uac1d\ub4e4\uc740 \ub450 \ub514\ubc14\uc774\uc2a4 \ubaa8\ub450\ub97c \uc774\uc6a9\ud574 \uad6c\ub9e4\ud558\uc9c0\ub9cc \ud558\ub8e8 \uc911\uc758 \uc2dc\uac04\ub300, \uc694\uc77c, \ud640\ub9ac\ub370\uc774\uc5d0 \ub530\ub77c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub300\ubd80\ubd84\uc740 \uc624\ud6c4\uc5d0 \ub370\uc2a4\ud06c\ud1b1 \ub9e4\ucd9c\uc774 \ubaa8\ubc14\uc77c \ub9e4\ucd9c\ubcf4\ub2e4 \ub192\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c\uc744 \uc774\uc6a9\ud55c \uad6c\ub9e4\ub294 \uc800\ub141\uc5d0 \ub354 \ub9ce\uace0 10\uc2dc \uc815\ub3c4\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

\uc8fc\ub9d0\uc5d0\ub294 \ubaa8\ub4e0 \uc2dc\uac04 \ub300\uc5d0\uc11c \ubaa8\ubc14\uc77c \ub9e4\ucd9c\uc774 \ub370\uc2a4\ud06c\ud1b1 \ub9e4\ucd9c\uc744 \uc55e\uc12d\ub2c8\ub2e4.\u00a0\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0\ub3c4 \uc720\uc0ac\ud569\ub2c8\ub2e4. \ud558\ub8e8 \uc885\uc77c \ubaa8\ubc14\uc77c \ub9e4\ucd9c\uc774 \ub370\uc2a4\ud2b8\ud1b1 \ub9e4\ucd9c\ubcf4\ub2e4 \ub192\uc73c\uba70 \uc800\ub141\uc774 \ub418\uba74 \uadf8 \ucc28\uc774\uac00 \ub354 \ubc8c\uc5b4\uc9d1\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \ub300\ubd80\ubd84 \uc77c\uc744 \ud558\ub294 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\ub294 \ud558\ub8e8 \uc885\uc77c \ub370\uc2a4\ud06c\ud1b1 \ub9e4\ucd9c\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\ub4e4\uc774 \uc5b8\uc81c \uad6c\ub9e4\ub97c \ud560\uc9c0 \uc54c \uc218 \uc5c6\uae30 \ub54c\ubb38\uc5d0, \ub370\uc2a4\ud06c\ud1b1\uacfc \ubaa8\ubc14\uc77c\uc744 \ud568\uaed8 \ud65c\uc6a9\ud574 \ub9e4\ucd9c\uc744 \uc720\ub3c4\ud574\uc57c \ud569\ub2c8\ub2e4. \uac00\uc7a5 \uac04\ub2e8\ud55c \ubc29\ubc95\uc740 \ub450 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc7a5\ubc14\uad6c\ub2c8\uac00 \ub3d9\uae30\ud654\ub418\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc0ac\uc774\ud2b8\ub098 \uc571\uc744 \uc5f4\uc5c8\ub294\ub370 \ub370\uc2a4\ud06c\ud1b1\uc73c\ub85c \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc544\ub454 \uc0c1\ud488\uc774 \uc5c6\ub294 \uacbd\uc6b0\ucc98\ub7fc \uc18d\uc0c1\ud55c \uacbd\uc6b0\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ub370\uc2a4\ud06c\ud1b1, \ubaa8\ubc14\uc77c \uc6f9, \ubaa8\ubc14\uc77c \uc571 \ub4f1 \ubaa8\ub4e0 \uad6c\ub9e4 \uc138\uc158\uc758 \ud589\ub3d9 \ubc0f \uac70\ub798 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc774 \uc0ac\uc6a9\ud558\ub294 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \ud640\ub9ac\ub370\uc774 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uace0\uac1d\ubcc4\ub85c \ub9de\ucda4\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

6. <\/strong>\uc628\ub77c\uc778<\/strong> \ubc0f<\/strong> \uc624\ud504\ub77c\uc778<\/strong> \ub9e4\uc7a5<\/strong> \ub370\uc774\ud130\ub97c<\/strong> \uacb0\ud569\ud558\uc5ec<\/strong> \ub514\uc9c0\ud138<\/strong> \ucea0\ud398\uc778\uc744<\/strong> \ucd5c\uc801\ud654\ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\"Chart<\/p>\n

\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ubaa8\ub450 \ubcf4\uc720\ud55c \uc634\ub2c8\ucc44\ub110 \ud30c\ud2b8\ub108\ub4e4\uc758 \uacbd\uc6b0 2018\ub144 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub9e4\ucd9c\uacfc \uc628\ub77c\uc778 \ub9e4\ucd9c\uc774 \uc5b4\ub560\ub294\uc9c0 \ube44\uad50\ub97c \ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d \ub370\uc774\ud130\ub97c \ubcf4\uba74 \ud640\ub9ac\ub370\uc774 \uad6c\ub9e4\uc5d0 4\uac00\uc9c0 \ud575\uc2ec\uc801\uc778 \ub2e8\uacc4\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4:<\/p>\n

    \n
  1. 10\uc6d4\uc5d0\ub294 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \ub9e4\ucd9c\uc774 \uac70\uc758 \uc720\uc0ac\ud55c \uc218\uc900\uc785\ub2c8\ub2e4.<\/li>\n
  2. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uba87 \uc8fc \uc804\uc774 \ub418\uba74, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub9e4\ucd9c\uc774 \ub298\uc5b4\ub098\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/li>\n
  3. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uac00 \ub418\uba74, \uc628\ub77c\uc778 \ub9e4\ucd9c\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \ub9e4\ucd9c\uc744 \ud070 \ud3ed\uc73c\ub85c \uc55e\uc12d\ub2c8\ub2e4.<\/li>\n
  4. 12\uc6d4, \ud2b9\ud788 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc9c1\uc804\uc5d0\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \ub9e4\ucd9c\uc774 \ub192\uc2b5\ub2c8\ub2e4. 2\uc77c \ubc30\uc1a1\uc774 \uac00\ub2a5\ud574\uc9c0\uae34 \ud588\uc9c0\ub9cc, \uc18c\ube44\uc790\ub4e4 \uc628\ub77c\uc778 \uc8fc\ubb38\uc744 \ud574\uc11c \uc704\ud5d8\uc744 \ubb34\ub985\uc4f0\uae30\ubcf4\ub2e4\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uc5d0 \ub2a6\uc9c0 \uc54a\uac8c \uad6c\ub9e4\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\ub294 \ud0d3\uc785\ub2c8\ub2e4.<\/li>\n<\/ol>\n

    \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uacfc \uc628\ub77c\uc778 \ub9e4\uc7a5\uc758 \ube44\uad50\ub294 \ub370\uc2a4\ud06c\ud1b1\uacfc \ubaa8\ubc14\uc77c\uc758 \ube44\uad50 \ub54c\uc640 \uc720\uc0ac\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ub450 \ucc44\ub110 \ubaa8\ub450\uc5d0\uc11c \uad6c\ub9e4\ud558\uace0, \uac01 \ucc44\ub110\ub9c8\ub2e4 \uac00\uce58 \uc788\ub294 \uad6c\ub9e4\uc790 \ub370\uc774\ud130\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n

    \ub9c8\ucf00\ud130\ub4e4\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \ub9e4\ucd9c \ub370\uc774\ud130\uc640 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \uad6c\ub9e4\uc790 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uc5ec \ubcf4\ub2e4 \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \uace0\uac1d\uc774 \uc5b4\ub514\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud558\ub4e0\uc9c0 \ub354 \ub9ce\uc740 \ub9e4\ucd9c\uc744 \uc62c\ub9b4 \uc218 \uc788\ub3c4\ub85d <\/a>\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    7. <\/strong>\uc0c1\ud488<\/strong> \uce74\ud14c\uace0\ub9ac\ub97c<\/strong> \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

    \"Chart<\/p>\n

    \uacbd\uc7c1 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc544\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc804, \ub2f9\uc77c, \ud6c4\uc5d0\ub294 \uc77c\ubd80 \uc0c1\ud488\uc5d0 \ucee4\ub2e4\ub780 \ud640\ub9ac\ub370\uc774 \ub9e4\ucd9c \uae30\ud68c\uac00 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

    \uc704\uc758 \uadf8\ub798\ud504\ub97c \ubcf4\uba74 \ubbf8\uad6d\uc758 \uacbd\uc6b0, \uc6b4\ub3d9\uc6a9\ud488, \uce90\ub9ac\uc5b4, \ubcf4\uc11d \ub4f1\uc758 \ub9e4\ucd9c\uc774 \uae09\uaca9\ud558\uac8c \uc99d\uac00\ud588\uc74c\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc774\ub7ec\ud55c \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub77c\uba74, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc99d\uac00\uc2dc\ud0a4\uae30 \uc704\ud574 \ud640\ub9ac\ub370\uc774 \ucea0\ud398\uc778\uc744 \uc880 \ub354 \uc77c\ucc0d \uc2dc\uc791\ud560 \uac83\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubcf4\ub2e4 \ud0c0\uae43\ud654\ub41c \uace0\ub824 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc5ec \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc774\uc804\uc5d0 \uc774\ub7ec\ud55c \uace0\uac00 \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf4\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc601\ud5a5\uc744 \uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ubb3c\ub860, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \ud560\uc778\uc744 \uc81c\uacf5\ud558\ub294 \uc804\ud658 \ucea0\ud398\uc778\ub3c4 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294\ub370 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uce74\ud14c\uace0\ub9ac\ubcc4\ub85c \ub9e4\ucd9c \uc99d\uac00\ub294 \ucc28\uc774\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \ud6c4\uc5d0 \uc99d\uac00\ud558\ub294 \uce74\ud14c\uace0\ub9ac\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc2e4\uc744 \uc54c\uba74, \uc801\uc808\ud558\uac8c \ud640\ub9ac\ub370\uc774 \ucea0\ud398\uc778\uc744 \uc870\uc815\ud558\uace0 \ud574\ub2f9 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uacbd\uc7c1\uc5c5\uccb4\ub97c \ucd94\uc6d4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ubc14\uc05c \uc2dc\uc98c\uc774 \uc654\uc2b5\ub2c8\ub2e4. \ud640\ub9ac\ub370\uc774\ub97c \uc900\ube44\ud574\uc57c \ud560 \uc2dc\uac04\uc785\ub2c8\ub2e4. 2019\ub144 \ud640\ub9ac\ub370\uc774\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc544\uc9c1 \uc218\ub9bd\ud558\uc9c0 \uc54a\uc558\ub2e4\uba74, \uc774\uc81c \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc \ubbf8\uad6d, \uc601\uad6d \ubc0f \ud504\ub791\uc2a4\uc758 \ub9c8\ucf00\ud130\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud55c \uacb0\uacfc 28%\ub294 2\ubd84\uae30\uc5d0 \ud640\ub9ac\ub370\uc774 \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud558\uae30 \uc2dc\uc791\ud588\uace0, 26%\ub294 3\ubd84\uae30\uc5d0 \uc2dc\uc791\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub9c8\ucf00\ud130\ub4e4 \uc911 \uc57d \uc808\ubc18\uc740 \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305\uc5d0 \uc608\ub144\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 […]<\/p>\n","protected":false},"author":55,"featured_media":11081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-11064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n2019 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uacc4\ud68d\uc744 \uc704\ud55c 7\uac00\uc9c0 \ud301 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\ub294 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 19,000\uc5ec \uc774\uba38\ucee4\uc2a4 \uae30\uc5c5 \uc804\ubc18\uc5d0\uc11c 2018 \ud640\ub9ac\ub370\uc774 \uad6c\ub9e4 \ub3d9\ud5a5\uc744 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/2019-%ed%9c%b4%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b3%84%ed%9a%8d-%ed%8c%81\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2019 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uacc4\ud68d\uc744 \uc704\ud55c 7\uac00\uc9c0 \ud301 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624\ub294 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 19,000\uc5ec 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