{"id":11111,"date":"2019-09-26T12:46:38","date_gmt":"2019-09-26T12:46:38","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/first-price-auctions\/"},"modified":"2021-01-06T23:14:15","modified_gmt":"2021-01-06T23:14:15","slug":"%ec%b5%9c%ea%b3%a0%ea%b0%80-%ec%9e%85%ec%b0%b0-%eb%b0%a9%ec%8b%9d%ea%b3%bc-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%97%90-%eb%8c%80%ed%95%b4-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%98%eb%8a%94-%eb%aa%a8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%b5%9c%ea%b3%a0%ea%b0%80-%ec%9e%85%ec%b0%b0-%eb%b0%a9%ec%8b%9d%ea%b3%bc-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%97%90-%eb%8c%80%ed%95%b4-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%98%eb%8a%94-%eb%aa%a8\/","title":{"rendered":"\ucd5c\uace0\uac00 \uc785\ucc30 \ubc29\uc2dd\uacfc \ud06c\ub9ac\ud14c\uc624\uc5d0 \ub300\ud574 \uc54c\uc544\uc57c \ud558\ub294 \ubaa8\ub4e0 \uac83"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ucd5c\uadfc\uc758 \ud2b8\ub80c\ub4dc\ub294 \ucd5c\uace0\uac00 \uc785\ucc30 \ubc29\uc2dd\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ucd5c\uace0\uac00 \uacbd\ub9e4(first-price auction)\ub85c \uc804\ud658\ud558\ub294 \ucd94\uc138\uac00 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. 10\uc5ec\ub144 \uc804\uc5d0 \uc2dc\uc791\ub41c \ucc28\uc21c\uc704 \ub099\ucc30 \ubc29\uc2dd(second-price auction)\uc740 \ud5e4\ub354\ube44\ub529\uc774 \uac00\uc838\uc628 \ubcc0\ud654\ub97c \ubc18\uc601\ud558\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2019\ub144 9\uc6d4 Google\uc774 \ucd5c\uace0\uac00 \uc785\ucc30 \ubc29\uc2dd\uc73c\ub85c \uc804\ud658\uc744 \ud568\uc5d0 \ub530\ub77c, \uc5c5\uacc4\ub3c4 \uc774\uc5d0 \ub530\ub77c\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uadf8\ub807\ub2e4\uba74<\/strong> <strong>\uad11\uace0\uc8fc\uc5d0\uac8c<\/strong> <strong>\ucd5c\uace0\uac00<\/strong> <strong>\uc785\ucc30\uc740<\/strong> <strong>\uc5b4\ub5a4<\/strong> <strong>\uc601\ud5a5\uc744<\/strong> <strong>\ubbf8\uce60\uae4c\uc694<\/strong><strong>? <\/strong><strong>\ub610<\/strong> <strong>\uc5b4\ub5a4<\/strong> <strong>\uc6d0\ub9ac\ub85c<\/strong> <strong>\uc791\ub3d9\ub420\uae4c\uc694<\/strong><strong>? <\/strong><strong>\uc774<\/strong> <strong>\ubaa8\ub4e0<\/strong> <strong>\uac83\uc740<\/strong> <strong>\uacfc\uc5f0<\/strong> <strong>\ubb34\uc5c7\uc744<\/strong> <strong>\uc758\ubbf8\ud560\uae4c\uc694<\/strong><strong>?<\/strong><\/h4>\n<p>\uacbd\uc81c\ud559\uc790\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ucc28\uc21c\uc704\uac00 \ubc29\uc2dd\uc774 \uc0dd\ud544\ud488\uc758 \uad11\uace0 \uc9c0\uba74 \uc785\ucc30\uc5d0 \uc788\uc5b4 \uac00\uc7a5 \uacf5\uc815\ud55c \ubc29\ubc95\uc774\ub77c\uace0 \uc5ec\uae41\ub2c8\ub2e4. \uc774\ub860\uc801\uc73c\ub85c \ucd5c\uc801\uc758 \uc785\ucc30\uac00\ub294 \uae30\ud68c\uc5d0 \ub300\ud55c \uc2e4\uc81c \uac12\uc774\uba70, \uc774\ub294 \uacbd\uc7c1\uacfc\ub294 \ubb34\uad00\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c, \uc560\ub4dc\ud14c\ud06c \ubd84\uc57c\uc5d0\uc11c \uc774\ub294 \ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uc9c0\uba74\uc5d0 \ub300\ud574 \uad11\uace0 \uc9c0\uba74 \uad6c\ub9e4\uc790\uac00 \ucd5c\uace0\uac00\ub97c \ubd80\ub97c \ub3d9\uae30\ub97c \ubd80\uc5ec\ud574\uc90d\ub2c8\ub2e4. \ub099\ucc30\uc774 \ub418\uba74, \uad6c\ub9e4\uc790\ub294 \uc785\ucc30\uac00\ubcf4\ub2e4 \ub0ae\uc740 \uae08\uc561\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uace0\uac00 \uacbd\ub9e4\uc5d0\uc11c\ub294 \uad6c\ub9e4\uc790\uac00 \uc785\ucc30\ud55c \uae08\uc561\uc744 \uadf8\ub300\ub85c \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294\ub370 \uacfc\ub3c4\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uc9c0 \uc54a\uc73c\ub824\uba74, \uad6c\ub9e4\uc790\ub294 \uacbd\uc7c1\uc790\uc758 \uc785\ucc30\uac00\uac00 \uc5bc\ub9c8\uc778\uc9c0 \ucd94\uce21\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc608\uc0b0\uc774 \uad00\ub828\ub418\ub294 \uacbd\uc6b0, \uc774\ub85c \uc778\ud574 \uacfc\ub2e4 \uc9c0\ucd9c\uc758 \uc704\ud5d8\uacfc \uc7a0\uc7ac\uc801\uc73c\ub85c \uc131\ub2a5 \uc774\uc288\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uace0\uac00 \ubc29\uc2dd\uacfc \ucc28\uc21c\uc704\uac00 \ubc29\uc2dd \uc774\uc678\uc5d0, \uc77c\ubd80 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uc740 \uac00\uaca9 \ud1b5\uc81c\ub97c \uc0ac\uc6a9\ud574 \ucc28\uc21c\uc704\uac00 \uc785\ucc30 \ubc29\uc2dd\uc73c\ub85c\ubd80\ud130 \ucd94\uac00\uc801\uc778 \uac00\uce58\ub97c \uc5bb\uc5b4\ub0b4\ub824\ub294 \uc2dc\ub3c4\ub97c \ud574\uc654\uc2b5\ub2c8\ub2e4. \uac00\uaca9 \ud55c\ub3c4\uac00 \uc815\ud574\uc838 \uc788\uc9c0\ub9cc \ud55c\ub3c4\uc5d0 \ucd5c\ub300\ud55c \uadfc\uc0ac\ud55c \uac00\uaca9\uc744 \ub099\ucc30\uc2dc\ud0a4\ub294 Soft Floor \ubc29\uc2dd\uc774 \ubc14\ub85c \uadf8\ub7ec\ud55c \uc608\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uba54\ucee4\ub2c8\uc998\uc73c\ub85c \uc778\ud574 \ucd5c\uace0\uac00\uc640 \ucc28\uc21c\uc704\uac00\uc758 \uc911\uac04\uc778 \ud558\uc774\ube0c\ub9ac\ub4dc \uacbd\ub9e4 \ubc29\uc2dd\uc774 \uc0dd\uaca8\ub0ac\uc2b5\ub2c8\ub2e4. \uc2e4\uc9c8\uc801\uc778 \uc785\ucc30\uc744 \uc9c0\uc6d0\ud558\ub294 \ucd5c\uace0\uac00 \uacbd\ub9e4\ub294 \ubcf4\ub2e4 \ud22c\uba85\ud569\ub2c8\ub2e4. \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790\uac00 \ubaa8\ub450 \uad11\uace0 \ub178\ucd9c\uc758 \uc2e4\uc81c \ube44\uc6a9\uc744 \ubcfc \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<h4><strong>\ud06c\ub9ac\ud14c\uc624\ub294<\/strong> <strong>\ucd5c\uace0\uac00<\/strong> <strong>\uacbd\ub9e4<\/strong><strong>, <\/strong><strong>\ucc28\uc21c\uc704\uac00<\/strong> <strong>\uacbd\ub9e4<\/strong><strong>, <\/strong><strong>\ud558\uc774\ube0c\ub9ac\ub4dc<\/strong> <strong>\uacbd\ub9e4\ub97c<\/strong> <strong>\uc5b4\ub5bb\uac8c<\/strong> <strong>\ucc98\ub9ac\ud560\uae4c\uc694<\/strong><strong>?<\/strong><\/h4>\n<p>\ud5e4\ub354 \ube44\ub529\uc758 \uc120\ub450\uc8fc\uc790\ub85c\uc11c \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc744 \uc704\ud574 \uc790\uccb4\uc801\uc778 \uc218\uc775\ud654 \uae30\uc220\uc778 <a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-direct-bidder\/\">Criteo Direct Bidder<\/a>\ub97c \ubcf4\uc720\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uace0\uac00 \ubc29\uc2dd\uc5d0\uc11c \uc77c\uc5b4\ub098\ub294 \ud658\uacbd \ubcc0\ud654\ub97c \uc624\ub798 \uc804\uc5d0 \uc218\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>5\ub144 \uc804, \ud06c\ub9ac\ud14c\uc624\ub294 \uc2a4\ub9c8\ud2b8 \uc785\ucc30 \uae30\uc220 \uac1c\ubc1c\uc5d0 \ucc29\uc218\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc220\uc740 \ubaa8\ub4e0 \ub514\uc2a4\ud50c\ub808\uc774 \uae30\ud68c\uc5d0 \ub300\ud55c \uc785\ucc30\uc774 \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac \ubaa8\ub450\uc5d0\uac8c \ucd5c\uace0\uc758 \uc774\uc775\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud574\uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucca8\ub2e8 \ube44\ub354\ub294 \ucc28\uc21c\uc704\uac00 \uc774\uc678\uc758 \uacbd\ub9e4\ub97c \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ucd5c\uace0\uac00 \uacbd\ub9e4\uc640 \ud55c\uce35 \ub354 \ubcf5\uc7a1\ud55c \ud658\uacbd\uc5d0\uc11c\uc758 \uc785\ucc30\ub3c4 \ud574\ub2f9\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\uc815 \uc704\uce58, \ud2b9\uc815 \uc2dc\uac04\uc5d0 \uc0ac\uc6a9\uc790\uc758 \uac00\uce58\ub97c \uacb0\uc815\ud558\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4, \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc774 \uacbd\ub9e4\uc758 \uc720\ud615(\ucd5c\uace0\uac00, \ucc28\uc21c\uc704 \ub610\ub294 \ud558\uc774\ube0c\ub9ac\ub4dc), \uacbd\uc7c1\uc801 \ubd80\ub2f4, \uccad\uc0b0 \uac00\uaca9\uc744 \uc608\uce21\ud574\uc90d\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud06c\ub9ac\ud14c\uc624\uc758 \uc785\ucc30 \uae30\uc220\uc774 \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ucd5c\uc801\uc758 \uc785\ucc30\uac00\ub97c \ucc3e\uc544 \uc785\ucc30\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \uc628\ub77c\uc778 \uad11\uace0 \uacbd\ub9e4 \ud658\uacbd \uc18d\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \uacc4\uc18d\ud574\uc11c \uc218\uc694\uc640 \uacf5\uae09\uc744 \uc5f0\uacb0\ud558\ub294\ub370 \uc9d1\uc911\ud560 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \ud658\uacbd\uacfc \ubaa8\ub4e0 \uacbd\ub9e4\uc5d0\uc11c \uc5ed\ub3d9\uc801\uc73c\ub85c \uc785\ucc30\uc744 \ud568\uc73c\ub85c\uc368 \uad11\uace0\uc8fc\uc5d0\uac8c \ucd5c\uace0\uc758 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ubaa8\ub4e0 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ucd5c\uadfc\uc758 \ud2b8\ub80c\ub4dc\ub294 \ucd5c\uace0\uac00 \uc785\ucc30 \ubc29\uc2dd\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ucd5c\uace0\uac00 \uacbd\ub9e4(first-price auction)\ub85c \uc804\ud658\ud558\ub294 \ucd94\uc138\uac00 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. 10\uc5ec\ub144 \uc804\uc5d0 \uc2dc\uc791\ub41c \ucc28\uc21c\uc704 \ub099\ucc30 \ubc29\uc2dd(second-price auction)\uc740 \ud5e4\ub354\ube44\ub529\uc774 \uac00\uc838\uc628 \ubcc0\ud654\ub97c \ubc18\uc601\ud558\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4. 2019\ub144 9\uc6d4 Google\uc774 \ucd5c\uace0\uac00 \uc785\ucc30 \ubc29\uc2dd\uc73c\ub85c \uc804\ud658\uc744 \ud568\uc5d0 \ub530\ub77c, \uc5c5\uacc4\ub3c4 \uc774\uc5d0 \ub530\ub77c\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uad11\uace0\uc8fc\uc5d0\uac8c \ucd5c\uace0\uac00 \uc785\ucc30\uc740 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uae4c\uc694? \ub610 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":11112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-11111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ucd5c\uace0\uac00 \uc785\ucc30 \ubc29\uc2dd\uacfc \ud06c\ub9ac\ud14c\uc624\uc5d0 \ub300\ud574 \uc54c\uc544\uc57c \ud558\ub294 \ubaa8\ub4e0 \uac83 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc5c5\uacc4\uac00 \ucd5c\uace0\uac00 \uacbd\ub9e4 \ud658\uacbd\uc73c\ub85c \uc774\ub3d9\ud558\ub294 \uac00\uc6b4\ub370, \ud06c\ub9ac\ud14c\uc624\uac00 \ucd5c\uace0\uac00 \uacbd\ub9e4, \ucc28\uc21c\uc704\uac00 \uacbd\ub9e4 \ubc0f \ud558\uc774\ube0c\ub9ac\ub4dc \uacbd\ub9e4\ub97c \ucc98\ub9ac\ud558\ub294 \ubc29\ubc95\uc744 \uc124\uba85\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%b5%9c%ea%b3%a0%ea%b0%80-%ec%9e%85%ec%b0%b0-%eb%b0%a9%ec%8b%9d%ea%b3%bc-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%97%90-%eb%8c%80%ed%95%b4-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%98%eb%8a%94-%eb%aa%a8\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ucd5c\uace0\uac00 \uc785\ucc30 \ubc29\uc2dd\uacfc \ud06c\ub9ac\ud14c\uc624\uc5d0 \ub300\ud574 \uc54c\uc544\uc57c \ud558\ub294 \ubaa8\ub4e0 \uac83 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc5c5\uacc4\uac00 \ucd5c\uace0\uac00 \uacbd\ub9e4 \ud658\uacbd\uc73c\ub85c \uc774\ub3d9\ud558\ub294 \uac00\uc6b4\ub370, \ud06c\ub9ac\ud14c\uc624\uac00 \ucd5c\uace0\uac00 \uacbd\ub9e4, \ucc28\uc21c\uc704\uac00 \uacbd\ub9e4 \ubc0f \ud558\uc774\ube0c\ub9ac\ub4dc \uacbd\ub9e4\ub97c \ucc98\ub9ac\ud558\ub294 \ubc29\ubc95\uc744 \uc124\uba85\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ucd5c\uace0\uac00-\uc785\ucc30-\ubc29\uc2dd\uacfc-\ud06c\ub9ac\ud14c\uc624\uc5d0-\ub300\ud574-\uc54c\uc544\uc57c-\ud558\ub294-\ubaa8\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-26T12:46:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T23:14:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/09\/auction-image.jpg\" \/>\n\t<meta property=\"og:image:width\" 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