{"id":11165,"date":"2019-10-07T14:39:01","date_gmt":"2019-10-07T14:39:01","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/criteo-liveramp-identitylink\/"},"modified":"2021-01-06T23:14:08","modified_gmt":"2021-01-06T23:14:08","slug":"criteo-liveramp-identitylink","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/criteo-liveramp-identitylink\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624, LiveRamp\uc758 IdentityLink Bidding \ud65c\uc6a9"},"content":{"rendered":"<p><strong>\u00a0<\/strong><\/p>\n<p>\ub274\uc2a4\ub97c \ubcf4\ub294 \ub9c8\ucf00\ud130\ub098 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub77c\uba74 \ucfe0\ud0a4\uac00 \ubbf8\ub798\uc5d0 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud560\uc9c0 \uad81\uae08\ud574 \ud560 \uac83\uc785\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800\uc758 \ub2e4\uc591\ud55c \uc81c\uc57d, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uaddc\uc81c, \uc18c\ube44\uc790\uc758 \ubc18\ubc1c\uc740 \uc18c\ube44\uc790\uc758 \uc120\ud0dd \ubc0f \ub3d9\uc758\uc640 \uc624\ud508 \uc778\ud130\ub137\uc744 \ubb34\ub8cc\ub85c \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uad11\uace0\uc758 \ud544\uc694\uc131 \uac04\uc5d0 \uc624\ub7ab\ub3d9\uc548 \uc9c0\uc18d\ub418\uc5b4 \uc628 \uade0\ud615\uc744 \ubb34\ub108\ub728\ub9ac\ub294 \ub9ce\uc740 \ub3c4\uc804\uacfc\uc81c\ub4e4\uc758 \uc77c\ubd80\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \ubaa8\ub4e0 \ucc38\uc5ec\uc790\ub4e4\uc774 <em>\ud568\uaed8<\/em> \ud480\uc5b4\uc57c \ud558\ub294 \ub09c\uc81c\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ucfe0\ud0a4\uac00 \uc5c6\ub294 \uc138\uc0c1\uc5d0\uc11c \uc811\uadfc\uc131\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc801\uc808\ud55c \ubc29\ubc95\uc744 \ucc3e\uc544 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \ubb34\ub8cc \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294\ub370 \uc804\ub150\ud574\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \ub370\uc774\ud130\uac00 \ubcf4\ud638\ub418\uace0 \uc548\uc804\ud558\uac8c \ucc98\ub9ac\ub418\uae38 \uc6d0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub9de\ucda4\ud654\ub41c \uad00\ub828\uc131 \uc788\ub294 \ucf58\ud150\uce20\ub97c \ubcf4\uae38 \uc6d0\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc608\uc0b0\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c0\ucd9c\ud574\uc57c \ud558\uba70, \ube48\ub3c4 \ud55c\ub3c4\uc640 \ucc28\ub2e8 \uae30\ub2a5\uc744 \uc874\uc911\ud558\uba70 \uba54\uc2dc\uc9c0\uac00 \uc62c\ubc14\ub978 \uc2dc\uac04\uc5d0 \uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \ud234\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\uace0, \uc0dd\uc131\ub41c \ucf58\ud150\uce20\ub97c \uad11\uace0 \uc218\uc775\uc5d0 \uc758\uc874\ud574 \ubb34\ub8cc\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uacb0\uad6d, \ubbfc\uc8fc\uc8fc\uc758\ub294 \uc5b8\ub860\uc758 \uc790\uc720\uc5d0 \uc758\uc874\ud558\uace0, \uc790\uc720\ub85c\uc6b4 \uc5b8\ub860\uc740 \uad11\uace0\uc5d0 \uc758\uc874\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc6b0\uc120\uc2dc\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ubaa8\ub4e0 \uac00\ub2a5\ud55c \uc778\ubca4\ud1a0\ub9ac \uc18c\uc2a4\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \ubaa8\ub4e0 \uad6c\ub9e4\ub41c \ub178\ucd9c\uc744 \uac1c\ubcc4\uc801\uc73c\ub85c \ud22c\uba85\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uae30 \uc704\ud574 \ubaa8\ub4e0 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ud655\uc7a5\ub41c \uc544\uc774\ub374\ud2f0\ud2f0 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud30c\ud2b8\ub108 \ubc0f \uad11\uace0\uc8fc\ub4e4\uacfc \ud568\uaed8, \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uac1c\ubc29\ud615 \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 IdentityLink\uc5d0 \uc785\ucc30\ud558\ub294 \ucd5c\ub300 \uae00\ub85c\ubc8c DSP\uc758 \ud558\ub098\ub85c, LiveRamp\uc758 IdentityLink \uadf8\ub798\ud504\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc744 \ud55c\uce35 \ub354 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \uc5ed\ub7c9\uc73c\ub85c \ub9c8\ucf00\ud130\ub4e4\uc740 \uac1c\ubcc4 \uc18c\ube44\uc790 \uae30\ubc18\uc758 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \ucd5c\uace0\uc758 \ub9e4\uce58\uc728\uc744 \uc5bb\uc744 \uc218 \uc788\uace0, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \ub0b4\uc7ac\ub41c \ubc29\uc2dd\uc73c\ub85c \uac1c\uc778 \uae30\ubc18 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc561\uc138\uc2a4\uac00 \uac00\ub2a5\ud558\uba70, \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub300\ud55c \uacbd\uc7c1\ub825 \uc788\ub294 \ub300\uc548\uc744 \ud655\ubcf4\ud560 \uac83\uc785\ub2c8\ub2e4. IdentityLInk\ub85c \uad6c\ub9e4\ud55c \ubaa8\ub4e0 \uad11\uace0 \ub178\ucd9c\uc740 \ube0c\ub79c\ub4dc\uac00 \uc6d0\ud558\ub294 \ub370\uc774\ud130 \ud658\uacbd\uc5d0\uc11c IdentityLink\ub85c \ud22c\uba85\ud558\uac8c \uce21\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>IdentityLink\ub294 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc640 SSP \ud1b5\ud569\uc744 \ud1b5\ud574 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\ub418\uc5b4, \ub514\uc9c0\ud138, \ubaa8\ubc14\uc77c, \ucee4\ub125\ud2f0\ub4dc TV, \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. IdentityLink\ub294 \uac1c\uc778\uc744 \uae30\ubc18\uc73c\ub85c\ud55c \ud655\uc815\uc801\uc778 ID\uc774\uae30 \ub54c\ubb38\uc5d0, \uc81c3\uc790 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uac1c\uc778 \uae30\ubc18\uc73c\ub85c \uc544\uc774\ub374\ud2f0\ud2f0\uc5d0 \uc811\uadfc\ud569\ub2c8\ub2e4. IdentityLink\uc5d0\uc11c \uc785\ucc30\uc744 \ud568\uc73c\ub85c\uc368, \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\uac00 \uc790\ub3d9\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc778\ubca4\ud1a0\ub9ac \uc18c\uc2a4\uc5d0 \uc561\uc138\uc2a4\ud558\uace0, \uc0c8\ub85c \ub4f1\uc7a5\ud558\ub294 \ub9e4\uccb4\ub4e4\ub85c \ud655\uc7a5\ud574 \ub098\uac00\uba74\uc11c \ucd94\uac00\uc801\uc778 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>LiveRamp\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ub610\ud55c \uc624\ud504\ub77c\uc778 \uc138\uacc4\ub85c\ub3c4 \ud655\uc7a5\ub429\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc774 \uac1c\uc778 \uae30\ubc18 \uc544\uc774\ub374\ud2f0\ud2f0 \uc5c6\uc774\ub294 \ucd94\uc801\uc774 \uc5b4\ub824\uc6b4 \uc624\ud504\ub77c\uc778 \ub9e4\ucd9c\uc5d0\ub3c4 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \uc900\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc640 LiveRamp\uc758 \uacf5\ub3d9 \uace0\uac1d\ub4e4\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 Shopper Graph\uc640 LiveRamp\uc758 IdentityLink\ub97c \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\ub85c \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \uc804\uc1a1\ud558\uace0, \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654 \ubc0f \uce21\uc815\ud558\uba70 \uae30\uc874\uc5d0\ub294 \ubd88\uac00\ub2a5\ud588\ub358 \uc778\uc0ac\uc774\ud2b8\ub97c \ucd94\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uac70\ub798 \ub370\uc774\ud130 \ub4f1\uc758 \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\uc5d0 \ub178\ucd9c\uc744 \uac04\ub2e8\ud558\uac8c \uc5f0\uacb0\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uba70, \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc644\uc804\ud55c \ubdf0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\uc640\ub294 \ub2ec\ub9ac, \ud06c\ub9ac\ud14c\uc624\ub97c \ud65c\uc6a9\ud558\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub294 \ub370\uc774\ud130\ub97c \uc790\uc720\ub86d\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ub178\ucd9c \ub85c\uadf8\ub97c \uae30\ub85d\ud558\uace0 \uac01 \ub178\ucd9c\uc758 \uc131\uacfc\ub97c \uac1c\ubcc4\uc801\uc73c\ub85c \ud22c\uba85\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubaa8\ub4e0 \uac83\uc774 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc0c1\ub2f9\ud55c \ud61c\ud0dd\uc744 \uc8fc\uae34 \ud558\uc9c0\ub9cc, \uad81\uadf9\uc801\uc73c\ub85c \ub354 \ud070 \ud61c\ud0dd\uc744 \ubcf4\ub294 \uac83\uc740 \uc18c\ube44\uc790\uc785\ub2c8\ub2e4. IdentityLink\uc5d0 \uc785\ucc30\uc744 \ud568\uc73c\ub85c\uc368, \ud06c\ub9ac\ud14c\uc624\ub294 \uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc2dd\ubcc4\uc790\ub4e4\uc744 \uc5f0\uacb0\ud558\uc5ec \ub354 \ub098\uc740 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ucfe0\ud0a4 \uae30\ubc18\uc758 \uc635\ud2b8\uc544\uc6c3\uc774 \uc544\ub2c8\ub77c, \ub514\ubc14\uc774\uc2a4\ub098 \ucfe0\ud0a4\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uc18c\ube44\uc790\ub4e4\uc740 \uac1c\uc778\uc801\uc778 \uc218\uc900\uc5d0\uc11c \uc601\uad6c\uc801\uc778 \uc635\ud2b8\uc544\uc6c3\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \uad11\uace0\uc758 \ubbf8\ub798\ub294 \uac1c\uc778 \uae30\ubc18\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\ub294 \ub3d9\uc758\uc640 \uc120\ud0dd\uc758 \uc5ec\uc9c0\ub97c \uc81c\uacf5\ud558\uace0, \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c\ub294 \uad00\ub828\uc788\ub294 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uba70, \uc81c\ud734\ub9e4\uccb4\uc0ac\uc5d0\uac8c\ub294 \uc624\ud508 \uc6f9 \uc804\ubc18\uc5d0\uc11c \uac00\uce58\uc788\ub294 \ucf58\ud150\uce20\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc194\ub8e8\uc158\uc73c\ub85c\ubd80\ud130 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5c5\uacc4 \uc804\uccb4\uac00 \ud61c\ud0dd\uc744 \ubcfc \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa9\ud45c\ub294 \ubaa8\ub4e0 \ucc38\uc5ec\uc790\uc5d0\uac8c \uacf5\ud3c9\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud558\ub294 \uc624\ud508 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc774 \ubaa8\ub4e0 \ub2c8\uc988\uc758 \uade0\ud615\uc744 \uc720\uc9c0\ud574\uc8fc\ub294 \ud655\uc7a5\ub41c \uc544\uc774\ub374\ud2f0\ud2f0 \uc194\ub8e8\uc158\uc744 \uc9c0\uc6d0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \ub274\uc2a4\ub97c \ubcf4\ub294 \ub9c8\ucf00\ud130\ub098 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub77c\uba74 \ucfe0\ud0a4\uac00 \ubbf8\ub798\uc5d0 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud560\uc9c0 \uad81\uae08\ud574 \ud560 \uac83\uc785\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800\uc758 \ub2e4\uc591\ud55c \uc81c\uc57d, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uaddc\uc81c, \uc18c\ube44\uc790\uc758 \ubc18\ubc1c\uc740 \uc18c\ube44\uc790\uc758 \uc120\ud0dd \ubc0f \ub3d9\uc758\uc640 \uc624\ud508 \uc778\ud130\ub137\uc744 \ubb34\ub8cc\ub85c \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uad11\uace0\uc758 \ud544\uc694\uc131 \uac04\uc5d0 \uc624\ub7ab\ub3d9\uc548 \uc9c0\uc18d\ub418\uc5b4 \uc628 \uade0\ud615\uc744 \ubb34\ub108\ub728\ub9ac\ub294 \ub9ce\uc740 \ub3c4\uc804\uacfc\uc81c\ub4e4\uc758 \uc77c\ubd80\uc77c \ubfd0\uc785\ub2c8\ub2e4. \uc774\ub294 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \ubaa8\ub4e0 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