{"id":11172,"date":"2019-10-07T15:23:33","date_gmt":"2019-10-07T15:23:33","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/top-tips-holiday-success-black-friday\/"},"modified":"2022-09-02T15:41:51","modified_gmt":"2022-09-02T15:41:51","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%eb%b8%94%eb%9e%99-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%8d%b0%ec%9d%b4-%ec%b9%b4%ec%9a%b4%ed%8a%b8%eb%8b%a4%ec%9a%b4%ec%97%90%ec%84%9c-%ec%96%bb%ec%9d%80-%ec%84%b1","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%eb%b8%94%eb%9e%99-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%8d%b0%ec%9d%b4-%ec%b9%b4%ec%9a%b4%ed%8a%b8%eb%8b%a4%ec%9a%b4%ec%97%90%ec%84%9c-%ec%96%bb%ec%9d%80-%ec%84%b1\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uce74\uc6b4\ud2b8\ub2e4\uc6b4\uc5d0\uc11c \uc5bb\uc740 \uc131\uacf5\uc801\uc778 \ud640\ub9ac\ub370\uc774\ub97c \uc704\ud55c \uc138 \uac00\uc9c0 \ud301"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \uc88b\uc740 \uc131\uacfc\ub97c \uac70\ub450\ub824\uba74, \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc77c\ucc0c\uac10\uce58 \uc218\ub9bd\ud574\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \ud640\ub9ac\ub370\uc774 \uacc4\ud68d\uc744 \uc138\uc6b0\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ub274\uc695\uc5d0 \uc704\uce58\ud55c \ub4dc\ub9bc \ub2e4\uc6b4\ud0c0\uc6b4\uc5d0\uc11c \uc5f0\ub840 \ud589\uc0ac\uc778 \u2018\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uce74\uc6b4\ud2b8\ub2e4\uc6b4\u2019\uc744 \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><!--more--><\/p>\n<p>\uc774\ubc88 \ud589\uc0ac\uc758 \uc8fc\uc81c\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ub3d9\uc548 \uc5b4\ub5bb\uac8c \uc77c\uad00\uc131 \uc788\ub294 \uace0\uac1d \uc911\uc2ec\uc758 \uc804\ub7b5\uc744 \uc720\uc9c0\ud558\ub290\ub0d0 \ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc804\ubb38 \ub9c8\ucf00\ud130\uc778 <a href=\"https:\/\/www.wearfigs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FIGS<\/a>\uc758 \ub9c8\ucf00\ud305 SVP \uc54c\ub809\uc2a4 \uccd0\ub9c1(Alex Tshering)\uacfc <a href=\"https:\/\/www.forwardpmx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ForwardPMX<\/a>\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 SVP \ub9c8\uc774\ud074 \ub9e5\ubca0\uc774(Michael McVeigh)\ub97c \ucd08\ub300\ud574 \uc774\uc57c\uae30\ub97c \ub4e4\uc5b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc9c1\uc811 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 3\uac00\uc9c0 \uc911\uc694\ud55c \ud301\uc744 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<h3><strong>1. <\/strong><strong>\uace0\uac1d\ub4e4\uc774<\/strong> <strong>\uacf5\uac10\ud558\uace0<\/strong> <strong>\uc720\ub300\uac10\uc744<\/strong> <strong>\ud615\uc131\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\ub3c4\ub85d<\/strong> <strong>\ube0c\ub79c\ub4dc\ub97c<\/strong> <strong>\uc911\uc2ec\uc73c\ub85c<\/strong> <strong>\uc2a4\ud1a0\ub9ac\ub97c<\/strong> <strong>\uc0dd\uc131\ud574\uc57c<\/strong> <strong>\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>2017\ub144\uc5d0\uc11c 2019\ub144 \uc0ac\uc774, FIGS\ub294 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc131\uc7a5\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uccd0\ub9c1\uc740 \uc774\ub7ec\ud55c \uc131\uc7a5\uc774 \uace0\ud488\uc9c8 \ubcd1\uc6d0 \uc720\ub2c8\ud3fc\uc744 \uc81c\uacf5\ud588\uae30 \ub54c\ubb38\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%a1%b0%ec%82%ac\/\">\ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d \uae30\ubc18<\/a>\uc744 \ub454 \ub355\ubd84\uc774\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_11173\" aria-describedby=\"caption-attachment-11173\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11173 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/AlexTshering-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/AlexTshering-1024x683.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/AlexTshering-300x200.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/AlexTshering-768x512.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/AlexTshering.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-11173\" class=\"wp-caption-text\">FIGS\uc758 \ub9c8\ucf00\ud305 SVP \uc54c\ub809\uc2a4 \uccd0\ub9c1<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>FIGS\ub294 \uac15\ub825\ud55c \ucda9\uc131\ub3c4\uc640 \uace0\uac1d \ubcf4\uc720 \uc804\ub7b5\uc744 \ud655\ub9bd\ud558\ub294\ub370 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec \uc654\uc2b5\ub2c8\ub2e4. \uccd0\ub9c1\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uace0\uc720\ud55c \uc2a4\ud1a0\ub9ac\ub97c \ub9cc\ub4e4\uc5b4 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%eb%b9%84%eb%94%94%ec%98%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%84-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\">\ube44\ub514\uc624 \ub9ac\ud0c0\uae30\ud305<\/a>\uacfc \uac19\uc740 \uc778\uc9c0 \ubc0f \uace0\ub824 \ucea0\ud398\uc778\uc5d0 \uacb0\ud569\ud560 \uac83\uc744 \uad8c\ud569\ub2c8\ub2e4. FIGS\ub294 \uac04\ud638\uc0ac\uc640 \uc758\uc0ac\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \ud1b5\ud574 \uc5b4\ub5bb\uac8c \uace0\ud488\uc9c8 \uc720\ub2c8\ud3fc\uc774 \ubc24\ub0ae\uc5c6\uc774 \ud658\uc790\ub97c \ub3cc\ubcf4\ub294 \uc758\ub8cc\uacc4 \uc885\uc0ac\uc790\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \ud070 \uc131\uacf5\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>2. <\/strong><strong>\uacfc\uac70\uc758<\/strong> <strong>\ud37c\ud3ec\uba3c\uc2a4\ub97c<\/strong> <strong>\ubd84\uc11d\ud558\uc5ec<\/strong> <strong>\ub2e4\uac00\uc62c<\/strong> <strong>\ud640\ub9ac\ub370\uc774<\/strong> <strong>\uc2dc\uc98c\uc744<\/strong> <strong>\uc608\uce21\ud558\uace0<\/strong> <strong>\ub300\ube44\ud574\uc57c<\/strong> <strong>\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ub9e5\ubca0\uc774\ub294 McVeigh ForwardPMX \uace0\uac1d\ub4e4 \uc911 57%\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ub3d9\uc548 \uc5f0 \ub9e4\ucd9c\uc758 30%\ub97c \ubc8c\uc5b4\ub4e4\uc778\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c\uac00\ub824\uba74, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uacfc\uac70\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc774\ud574\ud558\uace0 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/2019-%ed%9c%b4%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b3%84%ed%9a%8d-%ed%8c%81\/\">2019\ub144 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ub9de\uac8c \uc804\ub7b5\uacfc \uc2e4\ud589 \uacc4\ud68d<\/a>\uc744 \uc218\ub9bd\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_11175\" aria-describedby=\"caption-attachment-11175\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11175 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/MichaelMcVeigh-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/MichaelMcVeigh-1024x683.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/MichaelMcVeigh-300x200.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/MichaelMcVeigh-768x512.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/MichaelMcVeigh.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-11175\" class=\"wp-caption-text\">ForwardPMX\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 SVP \ub9c8\uc774\ud074 \ub9e5\ubca0\uc774<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\ub9e5\ubca0\uc774\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ub9c8\ucf00\ud305 \uacf5\uae09\uc5c5\uccb4\uc640 \ud611\ub825\ud574 2018\ub144 \ubca4\uce58\ub9c8\ud06c\ub97c \uac80\ud1a0\ud558\uace0 \ud3ec\uad04\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc57c \ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub824\uba74 \ud310\ub9e4 \uae09\uc99d\uacfc \ud575\uc2ec \uae30\uac04\uc5d0 \ub300\ube44\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>3. <\/strong><strong>\uace0\uac1d<\/strong> <strong>\uc911\uc2ec\uc758<\/strong> <strong>\ub9de\ucda4\ud654\ub41c<\/strong> <strong>\ub9c8\ucf00\ud305<\/strong> <strong>\uc804\ub7b5\uc744<\/strong> <strong>\uc218\ub9bd\ud574\uc57c<\/strong> <strong>\ud569\ub2c8\ub2e4<\/strong><strong>. <\/strong><\/h3>\n<p>\ub9e5\ubca0\uc774\ub294 ForwardPMX \ud300\uc740 \uace0\uac1d\ub4e4\uc774 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%eb%b9%84-%ed%95%98%ed%8a%b8-%ec%b9%b4%ed%8a%b8-%ed%8f%ac%ea%b8%b0-%eb%b0%8f-%ec%a6%9d%ea%b0%80-%ec%9b%b9-%ec%82%ac%ec%9d%b4%ed%8a%b8-%ec%a0%84%ed%99%98\/\">\ub2e4\uc774\ub098\ubbf9 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/a>\ub97c \uc0ac\uc6a9\ud574 \uac01 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uac1c\ubc1c\ud558\ub3c4\ub85d \uad8c\ud55c\ub2e4\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubca0\ud130\ub791 \ub9c8\ucf00\ud130\ub77c\uba74 \ub2e4 \uc54c\uaca0\uc9c0\ub9cc, \uae30\uc5c5\uc740 \ud310\ub9e4\ud558\ub824\ub294 \uc0c1\ud488\uc758 \uad11\uace0\ub97c \ubb34\uc791\uc815 \ub4e4\uc774\ubbf8\ub294 \uac83\ubcf4\ub2e4\ub294 \uace0\uac1d\uc774 \ucc3e\uace0 \uc788\ub294 \uac83\uc5d0 \ub9de\uac8c \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9de\ucda4\ud654\ub294 \uc774\ubc88 \ud504\ub85c\ubaa8\uc158 \uae30\uac04\uc5d0\ub3c4 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \ubaa8\ub4e0 \uc804\ub7b5\uc5d0\uc11c \uace0\uac1d \uc911\uc2ec\uc758 \uc811\uadfc\ubc29\uc2dd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11177 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/GroupPhoto-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/GroupPhoto-1024x683.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/GroupPhoto-300x200.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/GroupPhoto-768x512.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/GroupPhoto.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\uc131\ud669\ub9ac\uc5d0 \ub9c9\uc744 \ub0b4\ub9b0 \uc62c\ud574 \ud589\uc0ac\uc758 \uc8fc\uc694 \ub0b4\uc6a9\uc744 \ub3d9\uc601\uc0c1\uc73c\ub85c \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624. \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc5b4\ub5bb\uac8c \uc77c\uad00\uc131 \uc788\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uc0dd\uc131\ud558\ub294\uc9c0, \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Criteo-Presentation-2019-Holiday-AMER_KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">2019 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305 \ubcf4\uace0\uc11c<\/a>\ub97c \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Criteo-Presentation-2019-Holiday-AMER_KR.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10718 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/19_Blog_CTA-Buttons_BlogCTA-HolidayAMER-KR.png\" alt=\"\" width=\"600\" height=\"151\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/19_Blog_CTA-Buttons_BlogCTA-HolidayAMER-KR.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/19_Blog_CTA-Buttons_BlogCTA-HolidayAMER-KR-300x76.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/2019-holiday-guide?utm_source=insights&amp;utm_medium=referral&amp;utm_content=AMER-holiday-guide&amp;utm_campaign=2019.AMER.ON.AA.Retargeting.PaidSocial.HolidayGuide\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10710 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/19_Blog_CTA-Buttons_BlogCTA-HolidayAMER-1.png\" alt=\"\" width=\"600\" height=\"151\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \uc88b\uc740 \uc131\uacfc\ub97c \uac70\ub450\ub824\uba74, \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc77c\ucc0c\uac10\uce58 \uc218\ub9bd\ud574\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \ud640\ub9ac\ub370\uc774 \uacc4\ud68d\uc744 \uc138\uc6b0\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ub274\uc695\uc5d0 \uc704\uce58\ud55c \ub4dc\ub9bc \ub2e4\uc6b4\ud0c0\uc6b4\uc5d0\uc11c \uc5f0\ub840 \ud589\uc0ac\uc778 \u2018\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uce74\uc6b4\ud2b8\ub2e4\uc6b4\u2019\uc744 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