{"id":11227,"date":"2019-10-21T14:44:27","date_gmt":"2019-10-21T14:44:27","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/millennials-vs-gen-z\/"},"modified":"2019-10-21T16:38:19","modified_gmt":"2019-10-21T16:38:19","slug":"%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/","title":{"rendered":"\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 vs Z \uc138\ub300: 4\uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ud55c \ub54c \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc774\ud574\ud558\ub824\uace0 \ub178\ub825\ud558\ub294 \uc138\ub300\uc600\uc2b5\ub2c8\ub2e4. \uc815\uce58\uc801\uc778 \uad00\uc810, \uc9c1\uc5c5\uad00, \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ubc29\ubc95 \ub4f1 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774 \ub514\uc9c0\ud138 \uc138\ub300\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uae30 \uc704\ud574 \ubd84\uc8fc\ud788 \ub178\ub825\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc774\uc81c \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uce35\uc774 \uc911\uc559 \ubb34\ub300\ub97c \ucc28\uc9c0\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub97c \ub4a4\uc774\uc740 Z \uc138\ub300\uac00 \ub9c8\uce68\ub0b4 \uc131\uc778\uc774 \ub418\uc5b4, \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 \uc790\ub9ac\ub97c \ucc28\uc9c0\ud558\uace0 \uc804 \uc138\uacc4 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? Z \uc138\ub300\ub294 \uc77c\ub2e8 \uc218\uc801\uc73c\ub85c \uc6b0\uc138\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.hartman-group.com\/hartbeat\/643\/new-kids-on-the-block-first-look-at-gen-z\" target=\"_blank\" rel=\"noopener noreferrer\">\ubbf8\uad6d \uc778\uad6c\uc758 \uc57d 4\ubd84\uc758 1<\/a>\uc774 Z \uc138\ub300\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc138\uacc4\uc5d0\uc11c <a href=\"http:\/\/adage.com\/article\/cmo-strategy\/move-millennials-gen-z\/296577\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uac00\uc7a5 \uc601\ud5a5\ub825 \uc788\ub294 \uc18c\ube44\uce35<\/a>\uc73c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc544\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ubc00\ub808\ub2c8\uc5bc<\/strong> <strong>\uc138\ub300<\/strong><strong> vs Z <\/strong><strong>\uc138\ub300<\/strong><strong>: <\/strong><strong>\ub514\uc9c0\ud138<\/strong> <strong>\uac1c\ucc99\uc790<\/strong><strong>? <\/strong><strong>\uc544\ub2c8\uba74<\/strong> <strong>\ub514\uc9c0\ud138<\/strong> <strong>\uc6d0\uc8fc\ubbfc<\/strong><strong>?<\/strong><\/h3>\n<p>\ud604\uc7ac 25~34\uc138\uc5d0 \ud574\ub2f9\ud558\ub294 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 2000\ub144\ub300\uc5d0 \uac80\uc0c9 \uc5d4\uc9c4, \ubaa8\ubc14\uc77c \uc5f0\uacb0, \uc989\uc11d \uba54\uc2dc\uc9c0\uc758 \ub4f1\uc7a5\uc744 \ubaa9\uaca9\ud55c <a href=\"https:\/\/www.inc.com\/ryan-jenkins\/generation-z-vs-millennials-the-8-differences-you-.html\" target=\"_blank\" rel=\"noopener noreferrer\">\ub514\uc9c0\ud138 \uac1c\ucc99\uc790<\/a>\uc785\ub2c8\ub2e4. \ubc18\uba74, \ud604\uc7ac 16~24\uc138\uc778 Z \uc138\ub300\ub294 \uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \uc138\uc0c1\uc5d0\uc11c \ud0dc\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \ubc88\uac1c\ucc98\ub7fc \ube60\ub978 \uc778\ud130\ub137, \uc2a4\ub9c8\ud2b8\ud3f0, \uc628\ub514\ub9e8\ub4dc \ube44\ub514\uc624, \uac8c\uc784\uae30\uae30, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub4f1\uc774 \uc774\ubbf8 \uc0dd\ud65c\uc758 \uc77c\ubd80\ub85c \ub2f9\uc5f0\uc2dc\ub418\ub294 \ud658\uacbd\uc5d0\uc11c \uc131\uc7a5\uc744 \ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74, \ub9c8\ucf00\ud130\ub4e4\uc740 Z \uc138\ub300\uac00 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\ub85c\ubd80\ud130 \ubb34\uc5c7\uc744 \uc6d0\ud558\ub294\uc9c0 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\uc744\uae4c\uc694? Z \uc138\ub300\ub294 \uc5b4\ub5a4 \uc2e0\ub150\uc744 \uac16\uace0 \uc788\uace0, \uadf8\uac83\uc774 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640\ub294 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uc9c0\ub97c \uc774\ud574\ud558\ub294 \ub370\uc11c\ubd80\ud130 \uc2dc\uc791\ub429\ub2c8\ub2e4. Z \uc138\ub300\uac00 \uac00\uce58\ub97c \ub450\ub294 4\uac00\uc9c0\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>1. Z <\/strong><strong>\uc138\ub300\ub294<\/strong> <strong>\ub2e4\uc591\uc131\uacfc<\/strong> <strong>\ud3ec\uc6a9\uc131\uc5d0<\/strong> <strong>\uac00\uce58\ub97c<\/strong> <strong>\ub461\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>Z \uc138\ub300\ub294 \uac00\uc7a5 \ub2e4\uc591\ud558\uace0 \uac00\uc7a5 \ub2e4\ubb38\ud654\uc801\uc778 \uc138\ub300\uc785\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uae30\uc5c5 Awesomeness\uc640 \uc124\ubb38\uc870\uc0ac \uae30\uad00\uc778 Trendara\uac00 \uc218\ud589\ud55c \ud55c <a href=\"http:\/\/www.thedrum.com\/news\/2017\/12\/27\/who-gen-z-how-teens-are-consuming-content\">\uc5f0\uad6c\uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74, Z \uc138\ub300\ub294 \uc2a4\uc2a4\ub85c\ub97c \uc720\ub3d9\uc801\uc778 \uc544\uc774\ub374\ud2f0\ud2f0, \uaddc\uce59 \ud30c\uad34\uc790, \ud14c\ud06c \ub124\uc774\ud2f0\ube0c\ub77c \uc9c0\uce6d\ud569\ub2c8\ub2e4. Z \uc138\ub300\ub294 \ub610\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4, \uae30\uc220, \uc0ac\uc774\ubc84 \ubd88\ub9c1(\ub530\ub3cc\ub9bc)\uc774 \uc790\uc2e0\uc758 \uc138\ub300\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ubcf4\ub2e4 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \ub354 \uac00\uae4c\uc6b4 Z \uc138\ub300\ub294 \uc0ac\ud68c\uc801 \uc774\uc288\uc5d0 \ub300\ud574 \uce5c\uad6c\ub098 \ub3d9\ub8cc\ub4e4\uacfc \uc11c\ub85c \ub354 \ub9ce\uc774 \uc18c\ud1b5\uc744 \ud558\ub294 \ud3b8\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \ud06c\ub9ac\ud14c\uc624\uac00 \ucd5c\uadfc\uc5d0 \ubc1c\ud45c\ud55c <a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/18_GenZ_Report-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Z \uc138\ub300 \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, Z \uc138\ub300\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 Snapchat, Instagram, Facebook\uc744 \ud558\ub8e8 \uc218\ucc28\ub840 \uc0ac\uc6a9\ud558\uba70, \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \ud558\ub294 \uc2dc\uac04\uc774 1\uc8fc\uc77c\uc5d0 23\uc2dc\uac04\uc774\ub098 \ub429\ub2c8\ub2e4. Z \uc138\ub300\ub294 \uc138\uacc4\uc640 \uc798 \uc5f0\uacb0\ub418\uc5b4 \uc788\uc73c\uba70 \uadf8 \uc0ac\uc774\uc5d0\ub294 \ub9ce\uc740 \uc2e4\uc2dc\uac04 \ub274\uc2a4\uac00 \ud750\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.thedrum.com\/news\/2017\/12\/27\/who-gen-z-how-teens-are-consuming-content\" target=\"_blank\" rel=\"noopener noreferrer\">Awesomeness\uc758 \uc870\uc0ac<\/a>\uc5d0 \uc758\ud558\uba74, Z \uc138\ub300\ub294 \uc2a4\uc2a4\ub85c\uac00 \ub2e4\ub978 \uc138\ub300\ubcf4\ub2e4 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ud3c9\ub4f1\ud558\ub2e4\uace0 \ubbff\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. Z \uc138\ub300\uac00 \uc0ac\ud68c\uc801 \uc774\uc288, \ud2b9\ud788 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc21c\uc2dd\uac04\uc5d0 \ud37c\uc838\ub098\uac00\ub294 \uc774\uc288\uc5d0 \ub300\ud574 \uc790\uc2e0\uc758 \uc758\uacac\uc744 \ud45c\ucd9c\ud558\ub294\ub370 \uc5bc\ub9c8\ub098 \uc801\uadf9\uc801\uc778\uac00\ub97c \uac10\uc548\ud558\uba74 \ub180\ub77c\uc6b4 \uc77c\uc740 \uc544\ub2d9\ub2c8\ub2e4. Z \uc138\ub300\uc758 \ub300\ubd80\ubd84\uc740 \ud751\uc778 \uc778\uad8c \uc6b4\ub3d9\uc778 Black Lives Matter(80%), \ud2b8\ub79c\uc2a4\uc820\ub354\uc758 \uad8c\ub9ac(74%), \ud398\ubbf8\ub2c8\uc998(63%)\uc774 \uc624\ub298\ub0a0 \uc0ac\ud68c\uc5d0\uc11c \ubc1b\uc544\ub4e4\uc5b4\uc838\uc57c \ud558\ub294 \ubb38\uc81c\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>2. Z <\/strong><strong>\uc138\ub300\ub294<\/strong> <strong>\ubaa8\ub4e0<\/strong> <strong>\ucc44\ub110\uc5d0\uc11c<\/strong> <strong>\uae30\uc5c5\ub4e4\uacfc<\/strong> <strong>\uc18c\ud1b5\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\uae38<\/strong> <strong>\uae30\ub300\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>Z \uc138\ub300\ub294 \ud558\ub098\uc758 \uac8c\uc2dc\ubb3c, \ud2b8\uc717, \ub610\ub294 \uc0c1\ud0dc \uc5c5\ub370\uc774\ud2b8\ub97c \ud1b5\ud574 \uc790\uc2e0\uc5d0 \ub300\ud574 \ud45c\ud604\ud558\ub294\ub370 \uc775\uc219\ud574\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub9e4\uc77c \uc5ec\ub7ec \uac1c\uc758 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc790\uc2e0\uc758 \uc77c\uc0c1\uc0dd\ud65c\uc758 \uc18c\uc18c\ud55c \ubd80\ubd84\uae4c\uc9c0 \uacf5\uc720\ub97c \ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, Z \uc138\ub300\uac00 \ub9e4\uc7a5\uc5d0\uc11c, \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c, \ub610 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc88b\uc544\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638\uc791\uc6a9\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud558\ub294 \uac83\uc740 \uc5b4\uca4c\uba74 \ub2f9\uc5f0\ud55c \uc77c\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/blog\/millennial-vs-gen-z-fashion\/\">Z \uc138\ub300\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub824\uba74<\/a> \uc5f4\ub9b0 \ub300\ud654\uac00 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uba4b\uc9c4 \uc2e4\uc81c \uacbd\ud5d8\uc740 \ubb3c\ub860 \uace0\uc720\ud55c \ub514\uc9c0\ud138 \ubc0f \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc591\ubc29\ud5a5 \ub300\ud654\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc\uac00 Z \uc138\ub300\uc758 \uad00\uc2ec\uc744 \ub04c\uace0, \uc5f4\uc815\uc801\uc778 \ud32c\ub364\uc744 \uad6c\ucd95\ud558\uba70, \uadf8 \ubcf4\ub108\uc2a4\ub85c \ube0c\ub79c\ub4dc \uc9c0\uc9c0\uc790\ub97c \ubcf4\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/blog\/glossier-beauty-marketing\/\">Glossier<\/a>\ub294 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uacb0\ud569\ud558\uba70, \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc218\ub9ce\uc740 \uc5f4\uc815\uc801\uc778 \ube0c\ub79c\ub4dc \uc9c0\uc9c0\uc790\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. CEO\uc778 \uc5d0\ubc00\ub9ac \uc640\uc774\uc2a4(Emily Weiss)\uc5d0 \ub530\ub974\uba74, \ubdf0\ud2f0 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c \ucd9c\ubc1c\ud574 \uc9c0\uae08\uc740 \uc218\ubc31\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uba54\uc774\ud06c\uc5c5 \uc81c\uad6d\uc774 \ub41c Glossier\uc758 \ub9e4\ucd9c 90%\ub294 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \ud32c\ub4e4\uc758 \uc758\uacac\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uace0 \uc774\ub97c \ubc18\uc601\ud568\uc73c\ub85c\uc368 \uc5bb\uc740 \uc785\uc18c\ubb38\uc5d0 \uc758\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11237\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\ubc00\ub808\ub2c8\uc5bc-\uc138\ub300-vs-Z-\uc138\ub300-4\uac00\uc9c0-\uc8fc\uc694-\ucc28\uc774\uc810.jpg\" alt=\"\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 vs Z \uc138\ub300 4\uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810\" width=\"3600\" height=\"2400\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\ubc00\ub808\ub2c8\uc5bc-\uc138\ub300-vs-Z-\uc138\ub300-4\uac00\uc9c0-\uc8fc\uc694-\ucc28\uc774\uc810.jpg 3600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\ubc00\ub808\ub2c8\uc5bc-\uc138\ub300-vs-Z-\uc138\ub300-4\uac00\uc9c0-\uc8fc\uc694-\ucc28\uc774\uc810-300x200.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\ubc00\ub808\ub2c8\uc5bc-\uc138\ub300-vs-Z-\uc138\ub300-4\uac00\uc9c0-\uc8fc\uc694-\ucc28\uc774\uc810-768x512.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\ubc00\ub808\ub2c8\uc5bc-\uc138\ub300-vs-Z-\uc138\ub300-4\uac00\uc9c0-\uc8fc\uc694-\ucc28\uc774\uc810-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 3600px) 100vw, 3600px\" \/><\/p>\n<h3><strong>3. Z <\/strong><strong>\uc138\ub300\ub294<\/strong> <strong>\uc644\ubcbd\ud568\uc774<\/strong> <strong>\uc874\uc7ac\ud55c\ub2e4\uace0<\/strong> <strong>\uc0dd\uac01\ud558\uc9c0<\/strong> <strong>\uc54a\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 Z \uc138\ub300\ub97c \ube44\uad50\ud574\ubcf4\uba74, \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \ubbf8\ub798\ub97c \ubcf4\ub2e4 \uae0d\uc815\uc801\uc778 \uad00\uc810\uc73c\ub85c \ubcf4\ub294 \uacbd\ud5a5\uc774 \uc788\ub294 \ubc18\uba74 Z \uc138\ub300\ub294 \ubcf4\ub2e4 \ud604\uc2e4\uc801\uc778 \uad00\uc810\uc744 \ucde8\ud569\ub2c8\ub2e4. \uc774\ub294 \uc544\ub9c8\ub3c4 \uc548\uc815\uc801\uc778 \uc9c1\uc5c5\uc744 \uac16\uace0 \ud558\uc580 \ub098\ubb34 \ub2f4\uc7a5\uc774 \uc138\uc6cc\uc9c4 \uc9d1\uc5d0\uc11c 2.5\uba85\uc758 \uc544\uc774\ub4e4\uc744 \ud0a4\uc6b0\uba70 \uc0ac\ub294 \uc804\ud1b5\uc801\uc778 \u201c\uc544\uba54\ub9ac\uce78 \ub4dc\ub9bc\u201d\uc744 \ubbff\ub294 \uc774\ub4e4\uc774 \ub9ce\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc77c \uac83\uc785\ub2c8\ub2e4. \ub300\uc2e0, \uc774\ub4e4\uc740 \uc644\ubcbd\ud55c \uc0b6\uc774 \uc544\ub2c8\ub77c \uc2e4\uc81c \uc138\uc0c1\uc744 \ubc18\uc601\ud558\ub294 \uc0c1\ud488\uacfc \uba54\uc2dc\uc9c0\ub97c \ucc3e\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Z \uc138\ub300\ub294 \uadfc\uc2ec \uc5c6\uace0 \uc644\uc804\ubb34\uacb0\ud558\uac8c \ud589\ubcf5\ud55c \uc0b6\uc5d0 \uacf5\uac10\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud604\uc2e4\uc774 \uc544\ub2c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub54c\ubb38\uc5d0 Z \uc138\ub300\ub294 \uc9c0\ub09c \uc138\ub300\uc640\ub294 \ub2ec\ub9ac \uc544\ub984\ub2e4\uc6c0\uc5d0 \ub300\ud55c \uc804\ud1b5\uc801\uc778 \uac1c\ub150\uc774\ub098 \uadfc\uc2ec \uac71\uc815 \uc5c6\ub294 \uc874\uc7ac\uc758 \uc774\ubbf8\uc9c0\ub97c \uaebc\ub824\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubd88\uc644\uc804\ud55c \uc138\uc0c1\uc5d0\uc11c \uc758\uc2dd \uc788\ub294 \uc0b6\uc744 \uc8fc\uc7a5\ud558\uba70 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/allbirds%ec%9d%98-%eb%a0%88%ec%8a%a4%ed%86%a0%eb%9e%91%ec%8b%9d-%eb%a7%a4%ec%9e%a5-%ec%9a%b4%ec%98%81-%ea%b8%b0%eb%b2%95%ea%b3%bc-%eb%aa%a9%ed%91%9c\/\">\ubbf8\uc158\uc744 \ucd94\uad6c\ud558\ub294 \uc2a4\ud0c0\ud2b8\uc5c5<\/a> Rimmel\uc758 #LivetheLondonLook \ucea0\ud398\uc778\uc740 4\uba85\uc758 \uc120\ub450\uc801\uc778 \ubdf0\ud2f0 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub4e4\uc774 \ucd9c\uc5f0\ud558\ub294 \uc628\ub77c\uc778 \ub2e8\ud3b8 \uc601\ud654\ub97c \ud1b5\ud574 \uac1c\uc131\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc601\ud654\uc758 \uba54\uc2dc\uc9c0\ub294 \ub300\ub2f4\ud558\uac8c \uc790\uc2e0\uc744 \ud45c\ud604\ud558\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc774\ub4e4\uc774 \ub3d9\uacbd\ud574\uc57c \ud558\ub294 \ud558\ub098\uc758 \ubaa8\uc2b5\uc740 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc73c\uba70 \ub2e4\ub974\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ub450\ub824\uc6cc\ud558\uc9c0 \ub9d0\ub77c\ub294, \uc790\uc720\uc640 \uc790\uc2e0\uac10\uc774\ub77c\ub294 \uc8fc\uc81c\ub294 Z \uc138\ub300\uc758 \uacf5\uac10\uc744 \uc774\ub04c\uc5b4 \ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>4. Z <\/strong><strong>\uc138\ub300\ub294<\/strong> <strong>\uc790\uc2e0\ub9cc\uc758<\/strong> <strong>\uc2a4\ud0c0\uc77c\uc744<\/strong> <strong>\ud45c\ucd9c\ud558\uae30<\/strong> <strong>\uc6d0\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc790\uc8fc\uc131\uacfc \ubaa9\uc801\uc758\uc2dd\uc774 \ub69c\ub837\ud55c Z \uc138\ub300\ub294 \uc790\uc2e0\ub9cc\uc758 \uace0\uc720\ud55c \uc2a4\ud0c0\uc77c \uac10\uac01\uc744 \uac16\uae38 \uc6d0\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\ub4e4\uc758 \uc758\ub3c4\ub41c \uc0ac\uc6a9\ubc29\ubc95, \ud615\ud0dc, \uae30\ub2a5\uc5d0 \ubc18\uae30\ub97c \ub358\uc9c0\uace0 \ub2e4\uc591\ud558\uac8c \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \ud574\ubcf4\uba70, \uc785\uc5b4\ubcf4\uace0 \uacf5\uc720\ud558\ub294 \uac83\uc744 \ub450\ub824\uc6cc\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uac00 <a href=\"https:\/\/www.forbes.com\/sites\/sarahlandrum\/2017\/06\/16\/are-millennials-driving-casual-dress-codes\/#a4099023cc13\" target=\"_blank\" rel=\"noopener noreferrer\">\uc9c1\uc7a5 \ub0b4\uc5d0\uc11c<\/a> \u2018\ube44\uc988\ub2c8\uc2a4 \ucf00\uc8fc\uc5bc\u2019\uc758 \uc815\uc758\ub97c \ubc14\uafd4 \ub193\uc558\ub2e4\uba74, Z \uc138\ub300\ub294 \ud5c8\uc6a9\uac00\ub2a5\ud55c \ud328\uc158\uc758 \uc9c4\ud654\ub97c \uc138\uacc4\ub85c \ub04c\uc5b4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 Z \uc138\ub300 \ubcf4\uace0\uc11c\ub294 Z \uc138\ub300\uac00 \ub0a8\ub4e4\uacfc \uac19\uc740 \ubaa8\uc2b5\uc774\uae38 \uc6d0\uce58 \uc54a\ub294\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 49%\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uace0\uc720\ud55c \uc0c1\ud488\ub4e4\uc774 \ub300\ub2e8\ud788 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc\ub294 Z \uc138\ub300\uac00 \ubaa8\ub4e0 \uc0c1\ud488\uc744 \uc790\uc2e0\ub9cc\uc758 \uac83\uc73c\ub85c \ub9cc\ub4e4\uae38 \uc6d0\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc778\uc9c0\ud558\uace0 \uc0c1\ud488\uc744 \uc81c\uc791 \ubc0f \ub9c8\ucf00\ud305\ud574\uc57c \ud569\ub2c8\ub2e4. Z \uc138\ub300\uac00 \uc0c1\ud488\uc5d0 \uc790\uc2e0\uc758 \uac1c\uc131\uc744 \ub354\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc740 \uace0\uac1d\uc5d0\uac8c \uace0\uc720\ud55c \uac1c\uc131\uc774\ub77c\ub294 \ub300\ub2e8\ud788 \uc911\uc694\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h3><strong>Z <\/strong><strong>\uc138\ub300<\/strong><strong>: <\/strong><strong>\ud575\uc2ec\uc740<\/strong> <strong>\ud3ec\uc6a9\uc131\uacfc<\/strong> <strong>\uac1c\uc131<\/strong><\/h3>\n<p>\uc5bc\ud54f \ubcf4\uba74 \ud3ec\uc6a9\uc131\uacfc \uac1c\uc131\uc740 \uc0c1\ubc18\ub41c \uac1c\ub150\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ub450 \uac00\uc9c0\ub294 Z \uc138\ub300\uc758 \uc0ac\uace0 \ubc29\uc2dd\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \uc8fc\ub294 \uc6d0\uce59\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc774\ub4e4\uc774 \ud658\uc601\uc744 \ubc1b\uace0 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ea%b1%b4%ea%b0%95-%eb%b7%b0%ed%8b%b0-%eb%a7%88%ec%bc%80%ed%8c%85-2019%eb%85%84%ec%9d%84-%ec%9c%84%ed%95%9c-4%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%ec%a0%84%eb%9e%b5\/\">\ub2e4\ub974\ub2e4\ub294 \uac83\uc774 \uba4b\uc9c4 \uac83<\/a>\uc774\ub77c\ub294 \uc0dd\uac01, \uadf8\ub9ac\uace0 \uc644\ubcbd\ud55c \uac83\uc774\ub780 \uc5c6\uc73c\ub2c8 \ub2e4\ub978 \uc810\uc744 \ud3ec\uc6a9\ud558\uc790\ub294 \uc0dd\uac01\uc740 \uc9c4\uc815\ud55c \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c \uc138\ub300\ub97c \uc815\uc758\ud558\ub294 \uac00\uce58\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uac00 \uc774\ub7ec\ud55c \ubbff\uc74c\uc744 \uc5b4\ub290 \uc815\ub3c4 \uc218\uc900\uae4c\uc9c0 \uacf5\uc720\ud588\ub2e4\uba74, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc804\ubc18\uc5d0\uc11c \ub610 \uad6c\ub9e4\ub825\uc744 \ud1b5\ud574 \ub69c\ub837\ud558\uac8c \uc790\uc2e0\uc758 \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uace0 \uc788\ub294 \uac83\uc740 \ubc14\ub85c Z \uc138\ub300\uc785\ub2c8\ub2e4. \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4, \uc81c\uc870 \uacfc\uc815, \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \ubbff\uc74c \uccb4\uacc4\ub97c \uc874\uc911\ud558\uace0 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc\ub294 \uc131\uacf5\uc801\uc73c\ub85c Z \uc138\ub300\uc758 \ub9c8\uc74c\uc744 \uc5bb\uc744 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>Z \uc138\ub300\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc6d0\ud558\uc2dc\uba74 <a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/18_GenZ_Report-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\ubcf4\uace0\uc11c \uc804\ubb38<\/a>\uc744 \ud655\uc778\ud558\uc2ed\uc2dc\uc624:<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/08\/18_GenZ_Report-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11221 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Gen-Z-report-CTA-KR.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Gen-Z-report-CTA-KR.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Gen-Z-report-CTA-KR-300x75.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ud55c \ub54c \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc774\ud574\ud558\ub824\uace0 \ub178\ub825\ud558\ub294 \uc138\ub300\uc600\uc2b5\ub2c8\ub2e4. \uc815\uce58\uc801\uc778 \uad00\uc810, \uc9c1\uc5c5\uad00, \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ubc29\ubc95 \ub4f1 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774 \ub514\uc9c0\ud138 \uc138\ub300\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uae30 \uc704\ud574 \ubd84\uc8fc\ud788 \ub178\ub825\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uc81c \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uce35\uc774 \uc911\uc559 \ubb34\ub300\ub97c \ucc28\uc9c0\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub97c \ub4a4\uc774\uc740 Z \uc138\ub300\uac00 \ub9c8\uce68\ub0b4 \uc131\uc778\uc774 \ub418\uc5b4, \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 \uc790\ub9ac\ub97c \ucc28\uc9c0\ud558\uace0 \uc804 \uc138\uacc4 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":11235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-11227","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Millennials vs Gen Z: 4 Differences in What They Care About<\/title>\n<meta name=\"description\" content=\"Today, a new group of consumers is taking center stage. Gen Z has finally come of age, usurping Millennials\u2019 most-written-about status and commanding the attention of brands all over the globe. Here&#039;s what you need to know about what they believe in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials vs Gen Z: 4 Differences in What They Care About\" \/>\n<meta property=\"og:description\" content=\"Today, a new group of consumers is taking center stage. Gen Z has finally come of age, usurping Millennials\u2019 most-written-about status and commanding the attention of brands all over the globe. Here&#039;s what you need to know about what they believe in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ubc00\ub808\ub2c8\uc5bc-\uc138\ub300-vs-z-\uc138\ub300\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-21T14:44:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-21T16:38:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_GenZ_Thumbnails_Resize6-1024x683-KR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Tanitra Partivit\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t            },\n\t            \"headline\": \"\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 vs Z \uc138\ub300: 4\uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810\",\n\t            \"datePublished\": \"2019-10-21T14:44:27+00:00\",\n\t            \"dateModified\": \"2019-10-21T16:38:19+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/\"\n\t            },\n\t            \"wordCount\": 62,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_GenZ_Thumbnails_Resize6-1024x683-KR.png\",\n\t            \"keywords\": [\n\t                \"Gen Z\",\n\t                \"gen z marketing\",\n\t                \"gen z research\",\n\t                \"gen z shoppers\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8\"\n\t            ],\n\t            \"inLanguage\": \"ko-KR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ko-KR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_GenZ_Thumbnails_Resize6-1024x683-KR.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_GenZ_Thumbnails_Resize6-1024x683-KR.png\",\n\t            \"width\": 1024,\n\t            \"height\": 683\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 vs Z \uc138\ub300: 4\uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t            \"name\": \"Tanitra Partivit\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t                \"caption\": \"Tanitra Partivit\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Millennials vs Gen Z: 4 Differences in What They Care About","description":"Today, a new group of consumers is taking center stage. Gen Z has finally come of age, usurping Millennials\u2019 most-written-about status and commanding the attention of brands all over the globe. Here's what you need to know about what they believe in.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/","og_locale":"ko_KR","og_type":"article","og_title":"Millennials vs Gen Z: 4 Differences in What They Care About","og_description":"Today, a new group of consumers is taking center stage. Gen Z has finally come of age, usurping Millennials\u2019 most-written-about status and commanding the attention of brands all over the globe. Here's what you need to know about what they believe in.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/\ubc00\ub808\ub2c8\uc5bc-\uc138\ub300-vs-z-\uc138\ub300\/","og_site_name":"KR - Criteo","article_published_time":"2019-10-21T14:44:27+00:00","article_modified_time":"2019-10-21T16:38:19+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_GenZ_Thumbnails_Resize6-1024x683-KR.png","type":"image\/png"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 vs Z \uc138\ub300: 4\uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810","datePublished":"2019-10-21T14:44:27+00:00","dateModified":"2019-10-21T16:38:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/"},"wordCount":62,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_GenZ_Thumbnails_Resize6-1024x683-KR.png","keywords":["Gen Z","gen z marketing","gen z research","gen z shoppers"],"articleSection":["\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_GenZ_Thumbnails_Resize6-1024x683-KR.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_GenZ_Thumbnails_Resize6-1024x683-KR.png","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-vs-z-%ec%84%b8%eb%8c%80\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 vs Z \uc138\ub300: 4\uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/11227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=11227"}],"version-history":[{"count":7,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/11227\/revisions"}],"predecessor-version":[{"id":11266,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/11227\/revisions\/11266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/11235"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=11227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=11227"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=11227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}