{"id":11239,"date":"2019-10-21T15:49:32","date_gmt":"2019-10-21T15:49:32","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/how-app-retargeting-works\/"},"modified":"2022-11-28T17:50:42","modified_gmt":"2022-11-28T17:50:42","slug":"%ec%95%b1-%eb%a6%ac%ed%83%80%ea%b8%b0%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%95%b1-%eb%a6%ac%ed%83%80%ea%b8%b0%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\uc571 \ub9ac\ud0c0\uae30\ud305: \uc791\ub3d9 \uc6d0\ub9ac \ubc0f \ud544\uc694\ud55c \uc774\uc720"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc571 \uc804\ub7b5\uc758 \uc131\ud328\ub294 \ud55c\uac00\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\ub290\ub0d0 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucc98\uc74c \uc571\uc744 \uc124\uce58\ud55c \ud6c4 \uba87 \ubc88 \uc0ac\uc6a9\ud558\ub2e4\uac00 \uadf8\ub9cc\ub450\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub9ce\uae30 \ub54c\ubb38\uc5d0, \uc774\ub4e4\uc744 \ub2e4\uc2dc \ub3cc\uc544\uc624\uac8c \ub9cc\ub4dc\ub294 \uac83\uc774 \uad00\uac74\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc571 \ub9ac\ud0c0\uae30\ud305\uc774 \uc81c\uacf5\ud558\ub294 \ud61c\ud0dd \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c, \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uae30\ud305\ud574 \ub2e4\uc2dc \uc571\uc744 \uc5f4\uc5b4\ubcf4\ub3c4\ub85d \uc720\ub3c4\ud568\uc73c\ub85c\uc368, \uc0ac\uc6a9\uc790\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\uc5d0\uac8c \uc571\uc740 \uad6c\ub9e4 \uc804\ud658\uc744 \uc704\ud55c \ud575\uc2ec \uae30\ubc18\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubbf8\uad6d\uc5d0\uc11c\ub294 \ubaa8\ubc14\uc77c \ud310\ub9e4\uc758 71%\uac00 \uc571\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uba70, \uc1fc\ud551 \uc571\uc744 \ubcf4\uc720\ud55c \uad11\uace0\uc8fc\ub4e4\uc740 \uac70\ub798\uc758 68%\ub97c \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub85c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc571 \uc0ac\uc6a9\uc790\ub4e4\uc740 \ubcf4\ud1b5 \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\uace0 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \ub2f4\uc73c\uba70 \uad6c\ub9e4 \uc804\ud658\uc728\ub3c4 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc0c1\ud488 \ud398\uc774\uc9c0 \uc870\ud68c\uc218 \ub300\ube44 \uad6c\ub9e4 \uc804\ud658\uc728\ub3c4 3\ubc30 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc571 \ub9ac\ud0c0\uae30\ud305\uc740 \uace0\uac1d\ub4e4\uacfc \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ud5a5\uc0c1\ud558\ub294 \uac83\uc740 \ubb3c\ub860 \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ub192\uc774\ub294\ub370\ub3c4 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74, \uc65c \uc571 \ub9ac\ud0c0\uae30\ud305\uc774 \uadf8\ub807\uac8c \uc911\uc694\ud55c\uc9c0 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc571<\/strong> <strong>\ub9ac\ud0c0\uae30\ud305\uc758<\/strong> <strong>\ub3c4\uc804\uacfc\uc81c<\/strong><\/h3>\n<p>\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc571\uc5d0 \ub9ce\uc740 \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \ub4e4\uc785\ub2c8\ub2e4. \uc571\uc774 \uad6c\ub9e4 \uac00\uce58\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub4e4\uacfc \uad00\uacc4\ub97c \uad6c\ucd95\ud574\uc904 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uae30 \ub54c\ubb38\uc5d0 \uc571 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ub298\ub9ac\ub294\ub370 \ub9c9\ub300\ud55c \uc608\uc0b0\uc744 \ud22c\uc790\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098, \uc571\uc744 \uc124\uce58\ud55c \ud6c4 \uc0ac\uc6a9 \ube48\ub3c4\uac00 \uc904\uc5b4\ub4dc\ub294 \uacbd\uc6b0\uac00 \ub300\ubd80\ubd84\uc785\ub2c8\ub2e4. Localytics\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, <a href=\"https:\/\/techcrunch.com\/2016\/05\/31\/nearly-1-in-4-people-abandon-mobile-apps-after-only-one-use\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uac70\uc758 4\uba85 \uc911 1\uba85\uc740 \uc571\uc744 \ud55c\ubc88 \uc0ac\uc6a9\ud574 \ubcf8 \ud6c4 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uac78\ub85c<\/a> \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc0ac\uc6a9\uc790\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc778\uac8c\uc774\uc9c0\uc2dc\ud0ac \uc218 \uc788\ub294 \uc804\ub7b5\uc774 \uc5c6\ub2e4\uba74, \uc0ac\uc6a9\uc790 \uc218\uac00 \uae09\uc18d\ud558\uac8c \uc904\uc5b4\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c\uc9c0 \ubabb\ud558\uace0 \uc78a\ud600\uc9c0\ub294 \uc571\uc740 \uc870\ub9cc\uac04 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc0ad\uc81c\ub420 \uac83\uc774\uace0, \uc774\uc640 \ub354\ubd88\uc5b4 \uac00\uce58\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc744 \uc778\uac8c\uc774\uc9c0\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \uc0ac\ub77c\uc9d1\ub2c8\ub2e4. \uc571 \uc124\uce58 \ud6c4 \uc0ac\uc6a9\uc790 \uc218\ub294 \uae09\uaca9\ud788 \uc904\uc5b4\ub4e4\uc5b4, 7\uc77c\uc774 \uacbd\uacfc\ud55c \ud6c4\uc5d0\ub294 10\uba85 \uc911 1\uba85\ub9cc \uacc4\uc18d \uc0ac\uc6a9\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11275\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Localytics\uc758-\ubcf4\uace0\uc11c\uc5d0-\ub530\ub974\uba74-\uac70\uc758-4\uba85-\uc911-1\uba85\uc740-\uc571\uc744-\ud55c\ubc88-\uc0ac\uc6a9\ud574-\ubcf8-\ud6c4-\ub2e4\uc2dc-\uc0ac\uc6a9\ud558\uc9c0-\uc54a\ub294-\uac78\ub85c-\ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Localytics\uc758-\ubcf4\uace0\uc11c\uc5d0-\ub530\ub974\uba74-\uac70\uc758-4\uba85-\uc911-1\uba85\uc740-\uc571\uc744-\ud55c\ubc88-\uc0ac\uc6a9\ud574-\ubcf8-\ud6c4-\ub2e4\uc2dc-\uc0ac\uc6a9\ud558\uc9c0-\uc54a\ub294-\uac78\ub85c-\ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Localytics\uc758-\ubcf4\uace0\uc11c\uc5d0-\ub530\ub974\uba74-\uac70\uc758-4\uba85-\uc911-1\uba85\uc740-\uc571\uc744-\ud55c\ubc88-\uc0ac\uc6a9\ud574-\ubcf8-\ud6c4-\ub2e4\uc2dc-\uc0ac\uc6a9\ud558\uc9c0-\uc54a\ub294-\uac78\ub85c-\ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Localytics\uc758-\ubcf4\uace0\uc11c\uc5d0-\ub530\ub974\uba74-\uac70\uc758-4\uba85-\uc911-1\uba85\uc740-\uc571\uc744-\ud55c\ubc88-\uc0ac\uc6a9\ud574-\ubcf8-\ud6c4-\ub2e4\uc2dc-\uc0ac\uc6a9\ud558\uc9c0-\uc54a\ub294-\uac78\ub85c-\ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\uc571\uc740 \ub180\ub77c\uc6b4 \ud6a8\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\uc6a9\uc790\uac00 \ud55c\ubc88 \uc0ac\uc6a9\ud574 \ubcf8 \ud6c4 \uc78a\uc5b4\ubc84\ub9ac\uba74, \uc571\uc5d0 \ub4e4\uc5b4\uac04 \ubaa8\ub4e0 \ub178\ub825\uc740 \uc218\ud3ec\ub85c \ub3cc\uc544\uac11\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubd80\ubd84\uc5d0\uc11c \uc571 \uad11\uace0 \uae30\uc220\uc774 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc571<\/strong> <strong>\ub9ac\ud0c0\uae30\ud305\uc758<\/strong> <strong>\uc791\ub3d9\uc6d0\ub9ac<\/strong><\/h3>\n<p>\ud55c \uace0\uac1d\uc774 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc5d0\uc11c \ud558\ub8fb\ubc24 \ubb35\uc744 2\uc778\uc6a9 \ub354\ube14\ub8f8\uc744 \uac80\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc571\uc744 \ub458\ub7ec\ubcf4\ub294 \ub3d9\uc548, \uac01 \uc774\ubca4\ud2b8 \ub2e8\uacc4\uc5d0\uc11c \uad6c\ub9e4 \uc758\ub3c4 \uc2e0\ud638(intent data)\uac00 \uc218\uc9d1\ub429\ub2c8\ub2e4. \uace0\uac1d\uc740 \uac80\uc0c9\uc744 \uadf8\ub9cc\ub450\uace0, \uac8c\uc784 \uc571\uc73c\ub85c \uac8c\uc784\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uac8c\uc784 \uc571\uc740 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uc758 \uc81c\ud734\ub9e4\uccb4\uc0ac \ub124\ud2b8\uc6cc\ud06c\uc758 \uc77c\ubd80\uc774\uae30 \ub54c\ubb38\uc5d0 \ub9ac\ud0c0\uae30\ud305 \uacfc\uc815\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc9c0\uc18d\ub429\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc758 \uad6c\ub9e4 \uc758\ub3c4 \uc2e0\ud638\ub97c \uacc4\uc0b0\ud558\uace0, \ub178\ucd9c\uc744 \uad6c\ub9e4\ud558\uc5ec, \uc0c1\ud488 \ucd94\ucc9c\uc744 \uacb0\uc815\ud55c \ud6c4, \ub3d9\uc801\uc778 \uad11\uace0 \ub514\uc790\uc778\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uad11\uace0\ub294 \uc774 \uace0\uac1d\uc774 \uc870\ud68c\ud588\ub358 \uc0c1\ud488\ub4e4\uc744 \ubc18\uc601\ud558\uba70, \uac00\uc6a9\uc131, \uac00\uaca9 \ub4f1\uc758 \ud56d\ubaa9\uc5d0 \uae30\ubc18\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc774 \ube44\ub514\uc624 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74, \ub525 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubc14\ub85c \uc774\ub3d9\ud558\uc5ec \uac1d\uc2e4 \uc608\uc57d\uc744 \uc644\ub8cc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><\/h3>\n<h3><strong>\ud06c\ub9ac\ud14c\uc624<\/strong> <strong>\ub2e4\uc774\ub809\ud2b8<\/strong> <strong>\ube44\ub354<\/strong><strong>(Criteo Direct Bidder): <\/strong><strong>\ubc29\ub300\ud55c<\/strong> <strong>\ub124\ud2b8\uc6cc\ud06c\uc640<\/strong> <strong>\uaddc\ubaa8<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11340\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Screen-Shot-2018-03-27-KR.png\" alt=\"\" width=\"975\" height=\"579\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Screen-Shot-2018-03-27-KR.png 975w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Screen-Shot-2018-03-27-KR-300x178.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Screen-Shot-2018-03-27-KR-768x456.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\">\ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uae30\ud305\uc5d0 \uae30\ubc18\ud55c \uc571 \uc560\ub4dc\ubc84\ud0c0\uc774\uc9d5(App Advertising)<\/a>\uc740 \uc571 \uc0ac\uc6a9\uc790\uc758 \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uace0 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc0ac\uc6a9\uc790\uc640 \uc0c1\ud488\uc744 \uc5f0\uacb0\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\uc758 \uc571 \ub9ac\ud0c0\uae30\ud305 \uc194\ub8e8\uc158\uc740 \uacbd\uc7c1\uc5c5\uccb4\ub4e4\uacfc\uc758 \uc9c1\uc811 \ube44\uad50 \ud14c\uc2a4\ud2b8\uc5d0\uc11c 90% \uc774\uc0c1 \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\uc8fc\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub41c \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uae30\ud305 \uae30\uc220\uc758 \uc5ed\ub7c9\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc571 \uc560\ub4dc\ubc84\ud0c0\uc774\uc9d5\uc774 \uc81c\uacf5\ud558\ub294 \ud61c\ud0dd:<\/p>\n<ul>\n<li>\n<h4><strong>\ub6f0\uc5b4\ub09c<\/strong> <strong>\uc131\uacfc<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\ud06c\ub9ac\ud14c\uc624\uc758 \uc571 \ub9ac\ud0c0\uae30\ud305 \uc194\ub8e8\uc158\uc740 \uace0\uac1d\uc774 \uc571\uc744 \uc7ac\ubc29\ubb38\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc77c\ub2e8 \uace0\uac1d\uc774 \uad00\uc2ec\uc744 \uac00\uc9c4 \ud6c4\uc5d0\ub294 \ub354 \uc774\uc0c1 \uc720\ub3c4\ud558\uc9c0 \uc54a\uc544\ub3c4 \uace0\uac1d\uc774 \uc571\uc744 \uc7ac\ubc29\ubb38\ud574 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 30% \ub354 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<h4><strong>\ub3c4\ub2ec<\/strong> <strong>\ubc94\uc704<\/strong> <strong>\uadf9\ub300\ud654<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\ud06c\ub9ac\ud14c\uc624\uc758 \uc571 \ub9ac\ud0c0\uae30\ud305 \uc194\ub8e8\uc158\uc740 \ubaa8\ubc14\uc77c \uc571 555,000\uc5ec \uac1c\uc5d0\uc11c \ubaa8\ub4e0 \uad11\uace0 \uc0ac\uc774\uc988\uc5d0 \ub9de\uac8c \uc644\ubcbd\ud558\uac8c \ub9de\ucda4\ud654\ub41c \ub2e4\uc774\ub098\ubbf9 \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h4 style=\"padding-left: 40px;\"><strong>\uc2e4\uc2dc\uac04<\/strong> <strong>\uad11\uace0<\/strong> <strong>\uad00\ub828\uc131<\/strong><\/h4>\n<p style=\"padding-left: 40px;\">\ud06c\ub9ac\ud14c\uc624\uc758 \uc571 \ub9ac\ud0c0\uae30\ud305 \uc194\ub8e8\uc158\uc740 \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)\uc640 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4(Criteo Engine)\uc744 \ud1b5\ud574, 12\uc5b5 \uba85\uc774 \ub118\ub294 \uc6d4\uac04 \uc774\uc6a9\uc790\ub4e4\ub85c\ubd80\ud130 \uc5bb\uc5b4\uc9c4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc885\ud569 \ubc0f \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\uc804\uc5d0 \uc870\ud68c \ubc0f \uad6c\ub9e4\ud55c \uc0c1\ud488, \ubc29\ubb38\ud55c \uc0ac\uc774\ud2b8, \uc0c1\ud638 \uc791\uc6a9 \ub4f1 \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc778\uc9c0\ud568\uc73c\ub85c\uc368, \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \uc2e4\uc81c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \ub9e4\ucd9c \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc571 \uad11\uace0\uac00 \uc81c\uacf5\ud558\ub294 \ub6f0\uc5b4\ub09c \ud61c\ud0dd\uc744 \uc798 \ubcf4\uc5ec\uc8fc\ub294 \uc138 \uac00\uc9c0 \uc0ac\ub840\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc571<\/strong> <strong>\uad11\uace0<\/strong> <strong>\uc131\uacf5<\/strong> <strong>\uc0ac\ub840<\/strong><\/h3>\n<h4><a href=\"https:\/\/www.criteo.com\/kr\/success-stories\/cheapoair\/\"><strong>CheapoAir<\/strong><\/a><\/h4>\n<p>CheapOair\ub294 \uac00\uc7a5 \uc778\uae30\uc788\ub294 \uc5ec\ud589 \uc6f9\uc0ac\uc774\ud2b8 \uc911 \ud558\ub098\ub85c, Experian Hitwise\uc5d0 \uc758\ud574 Top 5 \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac\ub85c \uc5f0\uc18d \uc120\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>Challenge<\/strong><\/h5>\n<p>\uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ud560\uc778 \uc5ec\ud589 \ubd80\ubb38\uc5d0\uc11c \uc120\ub450 \uc704\uce58\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574, \uc774 \uae30\uc5c5\uc740 \uad6c\ub9e4 \uacfc\uc815\uc758 \ubaa8\ub4e0 \uc911\uc694\ud55c \uc21c\uac04\uc5d0 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac00\ub294\ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574, \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc804\ud658\uc744 \uc720\ub3c4\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>Solution<\/strong><\/h5>\n<p>\ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uae30\ud305\uc5d0 \uae30\ubc18\ud55c \uc571 \ub9ac\ud0c0\uae30\ud305\uc758 \uc5ed\ub7c9\uc744 \uc644\uc804\ud558\uac8c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368, CheapOair\ub294 \ubaa8\ubc14\uc77c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \uaddc\ubaa8\uc640 \ud6a8\uc728\uc131\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>Results<\/strong><\/h5>\n<p>\uc571 \ub9ac\ud0c0\uae30\ud305\uc744 \uc0ac\uc6a9\ud55c \ud6c4 2\uac1c\uc6d4 \ub0b4\uc5d0, CheapOair\ub294 iPhone \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub2e4\uc74c\uacfc \uac19\uc740 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11263\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\uc571-\ub9ac\ud0c0\uae30\ud305\uc744-\uc0ac\uc6a9\ud55c-\ud6c4-2\uac1c\uc6d4-\ub0b4\uc5d0-CheapOair\ub294-iPhone-\ud50c\ub7ab\ud3fc\uc5d0\uc11c-\ub2e4\uc74c\uacfc-\uac19\uc740-\uc131\uacfc\ub97c-\uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4..png\" alt=\"\" width=\"1151\" height=\"303\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\uc571-\ub9ac\ud0c0\uae30\ud305\uc744-\uc0ac\uc6a9\ud55c-\ud6c4-2\uac1c\uc6d4-\ub0b4\uc5d0-CheapOair\ub294-iPhone-\ud50c\ub7ab\ud3fc\uc5d0\uc11c-\ub2e4\uc74c\uacfc-\uac19\uc740-\uc131\uacfc\ub97c-\uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4..png 1151w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\uc571-\ub9ac\ud0c0\uae30\ud305\uc744-\uc0ac\uc6a9\ud55c-\ud6c4-2\uac1c\uc6d4-\ub0b4\uc5d0-CheapOair\ub294-iPhone-\ud50c\ub7ab\ud3fc\uc5d0\uc11c-\ub2e4\uc74c\uacfc-\uac19\uc740-\uc131\uacfc\ub97c-\uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.-300x79.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\uc571-\ub9ac\ud0c0\uae30\ud305\uc744-\uc0ac\uc6a9\ud55c-\ud6c4-2\uac1c\uc6d4-\ub0b4\uc5d0-CheapOair\ub294-iPhone-\ud50c\ub7ab\ud3fc\uc5d0\uc11c-\ub2e4\uc74c\uacfc-\uac19\uc740-\uc131\uacfc\ub97c-\uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.-768x202.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/\uc571-\ub9ac\ud0c0\uae30\ud305\uc744-\uc0ac\uc6a9\ud55c-\ud6c4-2\uac1c\uc6d4-\ub0b4\uc5d0-CheapOair\ub294-iPhone-\ud50c\ub7ab\ud3fc\uc5d0\uc11c-\ub2e4\uc74c\uacfc-\uac19\uc740-\uc131\uacfc\ub97c-\uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.-1024x270.png 1024w\" sizes=\"auto, (max-width: 1151px) 100vw, 1151px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h4><strong>La Moda<\/strong><\/h4>\n<p>2\ubc31\ub9cc\uc5ec \uba85\uc758 \ud65c\uc131 \uace0\uac1d\uc744 \ubcf4\uc720\ud55c Lamoda\ub294 \ube0c\ub79c\ub4dc 1,000\uc5ec \uacf3\uacfc \ud611\ub825\ud558\ub294 \ub7ec\uc2dc\uc544 \ucd5c\ub300\uc758 \uc628\ub77c\uc778 \ud328\uc158 \ub9ac\ud14c\uc77c\ub7ec\uc785\ub2c8\ub2e4.<\/p>\n<h5><strong>Challenge<\/strong><\/h5>\n<p>Lamoda\ub294 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc774 \uba87 \uc8fc \ub610\ub294 \uba87 \ub2ec\uc774 \uc9c0\ub098\uba74 \uc571\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uac8c \ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. Lamoda\ub294 \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d\ub4e4\uc774 \uc571\uc744 \ub2e4\uc2dc \ubc29\ubb38\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4 \uae30\uc220 \ud22c\uc790\uc5d0 \ub300\ud55c ROI\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>Solution<\/strong><\/h5>\n<p>\uc5c5\uacc4 \uc120\ub450\uc801\uc778 \uc778\uc571 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uc758 \uc9c0\ub09c \uac80\uc0c9 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \uad00\ub828\uc131 \ub192\uc740 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 Lamoda\uac00 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \ud6c4 \uc0ac\uc6a9\uc744 \uc911\ub2e8\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc744 \ub2e4\uc2dc \uc778\uac8c\uc774\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub294 \uad00\ub828 \uc788\ub294 \ub2e4\uc591\ud55c \ubaa8\ubc14\uc77c \uc571\ub4e4\uc5d0\uc11c \ud45c\uc2dc\ub418\uc5b4 \uace0\uac1d\ub4e4\uc774 Lamoda \uc0c1\ud488\uc5d0 \ub2e4\uc2dc \uad00\uc2ec\uc744 \uac00\uc9c0\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>Results<\/strong><\/h5>\n<p>Lamoda\ub294 \uac00\uce58 \ub192\uc740 \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ubc1c\ud558\uace0 \uad6c\ub9e4 \uc804\ud658\uc744 \uc720\ub3c4\ud574, \ub2e4\ub978 \uad11\uace0 \ucc44\ub110\ub85c\ub294 \ub3c4\ub2ec\ud560 \uc218 \uc5c6\uc5c8\ub358 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc778\uc571 \ucea0\ud398\uc778\uc740 \uc804\ud658\uc728\uacfc \uc7a5\ubc14\uad6c\ub2c8 \uae08\uc561\uc744 \ub300\ud3ed \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11264\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Lamoda\ub294-\uac00\uce58-\ub192\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc758-\uad00\uc2ec\uc744-\uc720\ubc1c\ud558\uace0-\uad6c\ub9e4-\uc804\ud658\uc744-\uc720\ub3c4\ud574-\ub2e4\ub978-\uad11\uace0-\ucc44\ub110\ub85c\ub294-\ub3c4\ub2ec\ud560-\uc218-\uc5c6\uc5c8\ub358-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub3c4\ub2ec\ud560-\uc218-\uc788\uac8c-\ub418\uc5c8\uc2b5\ub2c8\ub2e4.-\uc778\uc571-\ucea0\ud398\uc778\uc740-\uc804\ud658\uc728\uacfc-\uc7a5\ubc14\uad6c\ub2c8-\uae08\uc561\uc744-\ub300\ud3ed-\ud5a5\uc0c1\uc2dc\ucf1c-\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4..png\" alt=\"\" width=\"1143\" height=\"288\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Lamoda\ub294-\uac00\uce58-\ub192\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc758-\uad00\uc2ec\uc744-\uc720\ubc1c\ud558\uace0-\uad6c\ub9e4-\uc804\ud658\uc744-\uc720\ub3c4\ud574-\ub2e4\ub978-\uad11\uace0-\ucc44\ub110\ub85c\ub294-\ub3c4\ub2ec\ud560-\uc218-\uc5c6\uc5c8\ub358-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub3c4\ub2ec\ud560-\uc218-\uc788\uac8c-\ub418\uc5c8\uc2b5\ub2c8\ub2e4.-\uc778\uc571-\ucea0\ud398\uc778\uc740-\uc804\ud658\uc728\uacfc-\uc7a5\ubc14\uad6c\ub2c8-\uae08\uc561\uc744-\ub300\ud3ed-\ud5a5\uc0c1\uc2dc\ucf1c-\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4..png 1143w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Lamoda\ub294-\uac00\uce58-\ub192\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc758-\uad00\uc2ec\uc744-\uc720\ubc1c\ud558\uace0-\uad6c\ub9e4-\uc804\ud658\uc744-\uc720\ub3c4\ud574-\ub2e4\ub978-\uad11\uace0-\ucc44\ub110\ub85c\ub294-\ub3c4\ub2ec\ud560-\uc218-\uc5c6\uc5c8\ub358-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub3c4\ub2ec\ud560-\uc218-\uc788\uac8c-\ub418\uc5c8\uc2b5\ub2c8\ub2e4.-\uc778\uc571-\ucea0\ud398\uc778\uc740-\uc804\ud658\uc728\uacfc-\uc7a5\ubc14\uad6c\ub2c8-\uae08\uc561\uc744-\ub300\ud3ed-\ud5a5\uc0c1\uc2dc\ucf1c-\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.-300x76.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Lamoda\ub294-\uac00\uce58-\ub192\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc758-\uad00\uc2ec\uc744-\uc720\ubc1c\ud558\uace0-\uad6c\ub9e4-\uc804\ud658\uc744-\uc720\ub3c4\ud574-\ub2e4\ub978-\uad11\uace0-\ucc44\ub110\ub85c\ub294-\ub3c4\ub2ec\ud560-\uc218-\uc5c6\uc5c8\ub358-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub3c4\ub2ec\ud560-\uc218-\uc788\uac8c-\ub418\uc5c8\uc2b5\ub2c8\ub2e4.-\uc778\uc571-\ucea0\ud398\uc778\uc740-\uc804\ud658\uc728\uacfc-\uc7a5\ubc14\uad6c\ub2c8-\uae08\uc561\uc744-\ub300\ud3ed-\ud5a5\uc0c1\uc2dc\ucf1c-\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.-768x194.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Lamoda\ub294-\uac00\uce58-\ub192\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc758-\uad00\uc2ec\uc744-\uc720\ubc1c\ud558\uace0-\uad6c\ub9e4-\uc804\ud658\uc744-\uc720\ub3c4\ud574-\ub2e4\ub978-\uad11\uace0-\ucc44\ub110\ub85c\ub294-\ub3c4\ub2ec\ud560-\uc218-\uc5c6\uc5c8\ub358-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub3c4\ub2ec\ud560-\uc218-\uc788\uac8c-\ub418\uc5c8\uc2b5\ub2c8\ub2e4.-\uc778\uc571-\ucea0\ud398\uc778\uc740-\uc804\ud658\uc728\uacfc-\uc7a5\ubc14\uad6c\ub2c8-\uae08\uc561\uc744-\ub300\ud3ed-\ud5a5\uc0c1\uc2dc\ucf1c-\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.-1024x258.png 1024w\" sizes=\"auto, (max-width: 1143px) 100vw, 1143px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h4><strong>Trendyol<\/strong><\/h4>\n<p>ComScore\uc5d0 \ub530\ub974\uba74, Trendyo\ub294 \uc21c\ubc29\ubb38\uc790 \uc218\uac00 4\ubc31\ub9cc \uba85\uc774 \ub118\ub294 \ud130\ud0a4\uc758 \uc120\ub450\uc801\uc778 \uc628\ub77c\uc778 \ud328\uc158 \ub9ac\ud14c\uc77c\ub7ec\uc785\ub2c8\ub2e4. Trendyo\ub294 \ub610\ud55c \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c \ucd5c\uace0\uc758 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294\ub370 \uc911\uc810\uc744 \ub450\uace0 \ubaa8\ubc14\uc77c \uc911\uc2ec \uc804\ub7b5\uc744 \uac1c\ubc1c\ud55c \ucd5c\ucd08\uc758 \uae30\uc5c5\ub4e4 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n<h5><strong>Challenge<\/strong><\/h5>\n<p>Trendyol\uc740 \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ud0c1\uc6d4\ud55c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc778\uc571 \uc804\ud658\uc728\uacfc \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc571 \uc560\ub4dc\ubc84\ud0c0\uc774\uc9d5(App Advertising) \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub294 Trendyol\uc758 \uac00\uc7a5 \uac00\uce58 \ub192\uc740 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uacfc \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc774\uc0c1\uc801\uc778 \ud574\uacb0\ucc45\uc744 \uc81c\uacf5\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>Solution<\/strong><\/h5>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ubaa8\ubc14\uc77c \uc778\uc571\uc740 \uc2e4\uc2dc\uac04 \uace0\uac1d \ud589\ub3d9 \ub370\uc774\ud130\uc640 Trendyol\uc758 \uc790\uccb4 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. Trendyol\uc758 \uc778\uc571 \ucea0\ud398\uc778\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc644\uc804\ud558\uac8c \ub9de\ucda4\ud654\ub41c \ub2e4\uc774\ub098\ubbf9 \uad11\uace0\ub97c \ud45c\uc2dc\ud574\uc8fc\uba70, \uac01 \uad11\uace0\ub294 Trendyol\uc758 ROAS \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub429\ub2c8\ub2e4.<\/p>\n<h5><strong>Results<\/strong><\/h5>\n<p>\ubaa8\ubc14\uc77c \uac70\ub798 10%\uc5d0\uc11c 24%\ub85c \uc99d\uac00<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11265\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Trendyol\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c-\ud0c1\uc6d4\ud55c-\uc0ac\uc6a9\uc790-\uacbd\ud5d8\uc744-\uc81c\uacf5\ud558\ub294-\ub3d9\uc2dc\uc5d0-\uc778\uc571-\uc804\ud658\uc728\uacfc-\ub9e4\ucd9c\uc744-\ud5a5\uc0c1\uc2dc\ud0ac-\uc218-\uc788\ub294-\ubc29\ubc95\uc744-\ubaa8\uc0c9\ud558\uace0-\uc788\uc5c8\uc2b5\ub2c8\ub2e4.-\ud06c\ub9ac\ud14c\uc624\uc758-\uc571-\uc560\ub4dc\ubc84\ud0c0\uc774\uc9d5App-Advertising-\ud37c\ud3ec\uba3c\uc2a4-\uad11\uace0\ub294-Trendyol\uc758-\uac00\uc7a5-\uac00\uce58-\ub192\uc740-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub9de\ucda4\ud654\ub41c-\uc0c1\ud488-\ucd94\ucc9c\uacfc-\uad00\ub828\uc131-\ub192\uc740-\uad11\uace0\ub97c-\uc81c\uacf5\ud568\uc73c\ub85c\uc368-\uc774\uc0c1\uc801\uc778-\ud574\uacb0\ucc45\uc744-\uc81c\uacf5\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4..png\" alt=\"\" width=\"1167\" height=\"268\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Trendyol\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c-\ud0c1\uc6d4\ud55c-\uc0ac\uc6a9\uc790-\uacbd\ud5d8\uc744-\uc81c\uacf5\ud558\ub294-\ub3d9\uc2dc\uc5d0-\uc778\uc571-\uc804\ud658\uc728\uacfc-\ub9e4\ucd9c\uc744-\ud5a5\uc0c1\uc2dc\ud0ac-\uc218-\uc788\ub294-\ubc29\ubc95\uc744-\ubaa8\uc0c9\ud558\uace0-\uc788\uc5c8\uc2b5\ub2c8\ub2e4.-\ud06c\ub9ac\ud14c\uc624\uc758-\uc571-\uc560\ub4dc\ubc84\ud0c0\uc774\uc9d5App-Advertising-\ud37c\ud3ec\uba3c\uc2a4-\uad11\uace0\ub294-Trendyol\uc758-\uac00\uc7a5-\uac00\uce58-\ub192\uc740-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub9de\ucda4\ud654\ub41c-\uc0c1\ud488-\ucd94\ucc9c\uacfc-\uad00\ub828\uc131-\ub192\uc740-\uad11\uace0\ub97c-\uc81c\uacf5\ud568\uc73c\ub85c\uc368-\uc774\uc0c1\uc801\uc778-\ud574\uacb0\ucc45\uc744-\uc81c\uacf5\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4..png 1167w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Trendyol\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c-\ud0c1\uc6d4\ud55c-\uc0ac\uc6a9\uc790-\uacbd\ud5d8\uc744-\uc81c\uacf5\ud558\ub294-\ub3d9\uc2dc\uc5d0-\uc778\uc571-\uc804\ud658\uc728\uacfc-\ub9e4\ucd9c\uc744-\ud5a5\uc0c1\uc2dc\ud0ac-\uc218-\uc788\ub294-\ubc29\ubc95\uc744-\ubaa8\uc0c9\ud558\uace0-\uc788\uc5c8\uc2b5\ub2c8\ub2e4.-\ud06c\ub9ac\ud14c\uc624\uc758-\uc571-\uc560\ub4dc\ubc84\ud0c0\uc774\uc9d5App-Advertising-\ud37c\ud3ec\uba3c\uc2a4-\uad11\uace0\ub294-Trendyol\uc758-\uac00\uc7a5-\uac00\uce58-\ub192\uc740-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub9de\ucda4\ud654\ub41c-\uc0c1\ud488-\ucd94\ucc9c\uacfc-\uad00\ub828\uc131-\ub192\uc740-\uad11\uace0\ub97c-\uc81c\uacf5\ud568\uc73c\ub85c\uc368-\uc774\uc0c1\uc801\uc778-\ud574\uacb0\ucc45\uc744-\uc81c\uacf5\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.-300x69.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Trendyol\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c-\ud0c1\uc6d4\ud55c-\uc0ac\uc6a9\uc790-\uacbd\ud5d8\uc744-\uc81c\uacf5\ud558\ub294-\ub3d9\uc2dc\uc5d0-\uc778\uc571-\uc804\ud658\uc728\uacfc-\ub9e4\ucd9c\uc744-\ud5a5\uc0c1\uc2dc\ud0ac-\uc218-\uc788\ub294-\ubc29\ubc95\uc744-\ubaa8\uc0c9\ud558\uace0-\uc788\uc5c8\uc2b5\ub2c8\ub2e4.-\ud06c\ub9ac\ud14c\uc624\uc758-\uc571-\uc560\ub4dc\ubc84\ud0c0\uc774\uc9d5App-Advertising-\ud37c\ud3ec\uba3c\uc2a4-\uad11\uace0\ub294-Trendyol\uc758-\uac00\uc7a5-\uac00\uce58-\ub192\uc740-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub9de\ucda4\ud654\ub41c-\uc0c1\ud488-\ucd94\ucc9c\uacfc-\uad00\ub828\uc131-\ub192\uc740-\uad11\uace0\ub97c-\uc81c\uacf5\ud568\uc73c\ub85c\uc368-\uc774\uc0c1\uc801\uc778-\ud574\uacb0\ucc45\uc744-\uc81c\uacf5\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.-768x176.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/Trendyol\uc740-\uc571-\uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c-\ud0c1\uc6d4\ud55c-\uc0ac\uc6a9\uc790-\uacbd\ud5d8\uc744-\uc81c\uacf5\ud558\ub294-\ub3d9\uc2dc\uc5d0-\uc778\uc571-\uc804\ud658\uc728\uacfc-\ub9e4\ucd9c\uc744-\ud5a5\uc0c1\uc2dc\ud0ac-\uc218-\uc788\ub294-\ubc29\ubc95\uc744-\ubaa8\uc0c9\ud558\uace0-\uc788\uc5c8\uc2b5\ub2c8\ub2e4.-\ud06c\ub9ac\ud14c\uc624\uc758-\uc571-\uc560\ub4dc\ubc84\ud0c0\uc774\uc9d5App-Advertising-\ud37c\ud3ec\uba3c\uc2a4-\uad11\uace0\ub294-Trendyol\uc758-\uac00\uc7a5-\uac00\uce58-\ub192\uc740-\uace0\uac1d\ub4e4\uc5d0\uac8c-\ub9de\ucda4\ud654\ub41c-\uc0c1\ud488-\ucd94\ucc9c\uacfc-\uad00\ub828\uc131-\ub192\uc740-\uad11\uace0\ub97c-\uc81c\uacf5\ud568\uc73c\ub85c\uc368-\uc774\uc0c1\uc801\uc778-\ud574\uacb0\ucc45\uc744-\uc81c\uacf5\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.-1024x235.png 1024w\" sizes=\"auto, (max-width: 1167px) 100vw, 1167px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\uc571 \uc0ac\uc6a9\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc5d0\uac8c \ub192\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub294 \uace0\uac1d\uc774 \uc571\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc29\ubb38\ud574\uc57c \uac00\ub2a5\ud55c \uc77c\uc785\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/for-marketers\/products\/criteo-dynamic-retargeting\/app-advertising\/\">\uc571 \ub9ac\ud0c0\uae30\ud305<\/a>\uc740 \uc571\uc758 \uc218\uba85\uc8fc\uae30 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc571 \uc0ac\uc6a9\uc744 \uc911\ub2e8\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc7ac\uc0ac\uc6a9\uc744 \uc720\ub3c4\ud558\ub294 \uacbd\uc6b0, \ub610\ub294 \ucd5c\uace0 \uace0\uac1d\uc758 \ubc18\ubcf5 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uacbd\uc6b0, \uc571 \ub9ac\ud0c0\uae30\ud305\uc740 \uace0\uac1d\uc774 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/Retargeting-201_KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11268 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_Blog_CTA-Buttons_Retargeting-201-KR.png\" alt=\"\" width=\"1250\" height=\"313\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_Blog_CTA-Buttons_Retargeting-201-KR.png 1250w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_Blog_CTA-Buttons_Retargeting-201-KR-300x75.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_Blog_CTA-Buttons_Retargeting-201-KR-768x192.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_Blog_CTA-Buttons_Retargeting-201-KR-1024x256.png 1024w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7538 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/10\/18_Blog_CTA-Buttons_Retargeting-201-1024x256.jpg\" alt=\"\" width=\"640\" height=\"160\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc571 \uc804\ub7b5\uc758 \uc131\ud328\ub294 \ud55c\uac00\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\ub290\ub0d0 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucc98\uc74c \uc571\uc744 \uc124\uce58\ud55c \ud6c4 \uba87 \ubc88 \uc0ac\uc6a9\ud558\ub2e4\uac00 \uadf8\ub9cc\ub450\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub9ce\uae30 \ub54c\ubb38\uc5d0, \uc774\ub4e4\uc744 \ub2e4\uc2dc \ub3cc\uc544\uc624\uac8c \ub9cc\ub4dc\ub294 \uac83\uc774 \uad00\uac74\uc785\ub2c8\ub2e4. \uc571 \ub9ac\ud0c0\uae30\ud305\uc774 \uc81c\uacf5\ud558\ub294 \ud61c\ud0dd \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c, \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uae30\ud305\ud574 \ub2e4\uc2dc \uc571\uc744 \uc5f4\uc5b4\ubcf4\ub3c4\ub85d \uc720\ub3c4\ud568\uc73c\ub85c\uc368, \uc0ac\uc6a9\uc790\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":11274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-11239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc571 \ub9ac\ud0c0\uae30\ud305: \uc791\ub3d9 \uc6d0\ub9ac \ubc0f \ud544\uc694\ud55c \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ubbf8\uad6d\uc5d0\uc11c\ub294 \ubaa8\ubc14\uc77c \ud310\ub9e4\uc758 71%\uac00 \uc571\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uba70, \uc1fc\ud551 \uc571\uc744 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