{"id":11367,"date":"2019-11-08T13:58:40","date_gmt":"2019-11-08T13:58:40","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=11367"},"modified":"2022-09-02T15:41:33","modified_gmt":"2022-09-02T15:41:33","slug":"%ed%81%ac%eb%a6%ac%ec%8a%a4%eb%a7%88%ec%8a%a4-%ec%8b%9c%ec%a6%8c%ec%97%90-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%eb%a7%a4%ec%b6%9c%ec%9d%84-%ed%96%a5%ec%83%81%ec%8b%9c%ed%82%a4%eb%8a%94-%eb%b0%a9","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ec%8a%a4%eb%a7%88%ec%8a%a4-%ec%8b%9c%ec%a6%8c%ec%97%90-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%eb%a7%a4%ec%b6%9c%ec%9d%84-%ed%96%a5%ec%83%81%ec%8b%9c%ed%82%a4%eb%8a%94-%eb%b0%a9\/","title":{"rendered":"\ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc5d0 \uc624\ud504\ub77c\uc778 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\uc7ac\uace0\ub97c \ud655\ubcf4\ud558\uace0, \uc9c1\uc6d0\ub3c4 \ub354 \uace0\uc6a9\ud558\uace0, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \ub514\uc2a4\ud50c\ub808\uc774\uae4c\uc9c0 \uc900\ube44\ub97c \ud574\ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uc988\ub110 \ud504\ub85c\ubaa8\uc158\uc744 \uc815\ud574\ub193\uace0 \uc6b0\ud3b8\ubb3c\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c\ub3c4 \uc77c\uc815\uc5d0 \ub9de\uac8c \uc900\ube44\ub97c \ud574\ub1a8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ubcf4\uc720\ud55c \ub9ac\ud14c\uc77c\ub7ec\ub77c\uba74 \uc62c\ud574\uc758 \ub9c8\uc9c0\ub9c9 \ub2ec\uc5d0 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \ud574\uc57c \ud558\ub294 \uc77c\uc774 \ud55c\uac00\uc9c0 \ub354 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/h3>\n

\ub514\uc9c0\ud138 \uad11\uace0\ub77c\ub294 \ub9d0\uc744 \ub4e4\uc73c\uba74, \uc774\ucee4\uba38\uc2a4\uac00 \uba3c\uc800 \ub5a0\uc624\ub974\uc9c0\ub9cc, \uc774\ucee4\uba38\uc2a4\uc5d0\uc11c\ub9cc \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uad11\uace0\uc8fc\uac00 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4\uc758 53%\ub294 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc628\ub77c\uc778\uc73c\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc5c6\ub294 \uc624\ud504\ub77c\uc778 \uc804\uc6a9 \uace0\uac1d<\/em>\uc774\ub77c\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uc774 \uace0\uac1d\ub4e4\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \uc628\ub77c\uc778\uc5d0\uc11c\ub294 \ubcf4\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
*30-day lookback window. \uc804 \uc138\uacc4 42\uac1c \ub9ac\ud14c\uc77c\ub7ec\ub85c\ubd80\ud130 \ud655\ubcf4\ud55c \ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130<\/figcaption><\/figure>\n

\uc774\ubc88 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc5d0\ub294 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc131 \uc628\ub77c\uc778 \uace0\uac1d \ub370\uc774\ud130\uc640 \ube44\uad50\ud574 \ub9e4\uce58\ud558\ub294 \ub9e4\uc7a5 \uc804\ud658(store conversion) \uc194\ub8e8\uc158<\/a>\uc744 \uc774\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uac01 \ub9e4\uce58\ub294 \uc624\ud504\ub77c\uc778 \ud65c\ub3d9\uacfc \uc628\ub77c\uc778 \ud65c\ub3d9\uc744 \uacb0\ud569\ud558\uc5ec, \uac01 \uace0\uac1d\uc758 \uc5ec\uc815\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc644\uc804\ud55c \ubdf0\ub97c \ud615\uc131\ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud574, \uc624\ud504\ub77c\uc778 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc628\ub77c\uc778 \uc0c1\uc73c\ub85c \ub9de\ucda4\ud654\ub41c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uad11\uace0\uc5d0\ub294 \uc0c1\ud488\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uc815\ubcf4, \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uba54\uc2dc\uc9c0\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc194\ub8e8\uc158\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uad6c\ub9e4 \uc774\ub825\uacfc \uad11\uace0 \uc870\ud68c \ub610\ub294 \ud074\ub9ad\uc744 \uc5f0\uacb0\uc2dc\ucf1c \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \ud55c \uace0\uac1d\uc774 \ud55c\ub2ec \uc804\uc5d0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc811\uc2dc\ub97c \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \ud30c\ud2b8\ub108\uc758 \ub3c4\uc6c0\uc73c\ub85c, \uace0\uac1d\uc758 \uc775\uba85 ID\ub97c \uc628\ub77c\uc778 ID\uc640 \ub9e4\uce58\uc2dc\ucf1c, \uc774 \uace0\uac1d\uc774 \ucd5c\uadfc \uc628\ub77c\uc778\uc5d0\uc11c \uc640\uc778\uc794\uc744 \ub458\ub7ec\ubcf4\uc558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud574, \uc774 \uace0\uac1d\uc5d0\uac8c \uc640\uc778\uc794 \ud560\uc778, \uc811\uc2dc \ucd94\ucc9c, \uadf8\ub9ac\uace0 \uc9c0\ub09c\ubc88 \uad6c\ub9e4\ub97c \ud55c \ub9e4\uc7a5\uc758 \uc8fc\uc18c\uac00 \ud3ec\ud568\ub41c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc740 \uad11\uace0\uc5d0 \ud45c\uc2dc\ub41c \uc0c1\ud488\uc774 \ub9d8\uc5d0 \ub4e4\uc5b4 \uadfc\ucc98\uc758 \ub9e4\uc7a5\uc5d0 \ub4e4\ub7ec \uc640\uc778\uc794\uacfc \uc811\uc2dc\ub97c \uad6c\ub9e4\ud569\ub2c8\ub2e4.<\/p>\n

\ud0c0\uc774\ubc0d\uc774<\/strong> \uac00\uc7a5<\/strong> \uc911\uc694\ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\ucea0\ud398\uc778 \uc2dc\ud589\uc744 11\uc6d4 \ub9d0\uae4c\uc9c0 \ubbf8\ub8e8\uba74 \uc548\ub429\ub2c8\ub2e4. 2018\ub144 Deloitte\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc804\uccb4 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc1fc\ud551\uc744 \ub193\uace0 \ubcfc \ub54c 10\uc6d4\uc5d0 \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\ub4e4\uc740 39% \ub354 \ub9ce\uc774 \uc9c0\ucd9c\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \ub354 \ube68\ub9ac \ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4e4\uba74 4\ubd84\uae30 \ub9e4\ucd9c\uc774 \ud5a5\uc0c1\ub420 \ud655\ub960\ub3c4 \ub192\uc544\uc9c4\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4. \ub193\uce60 \uc218 \uc5c6\ub294 \ucd5c\uace0\uc758 \ud560\uc778\uacfc \ud61c\ud0dd\uc73c\ub85c \ucd5c\uadfc \ubc29\ubb38\ud55c \uace0\uac1d\ub4e4\uacfc \ud55c\ub3d9\uc548 \uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\ub4e4\uc774 \ub9e4\uc7a5\uc744 \ub2e4\uc2dc \ucc3e\uc544\uc640 \uc77c\ucc0c\uac10\uce58 \uc5f0\ub9d0 \uc5f0\uc2dc \uc120\ubb3c\uc744 \uc900\ube44\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc77c\ucc0d \uc2dc\uc791\ud558\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 1~2\uc8fc \uc804\uc5d0\ub294 \ub9c8\ucf00\ud305\uc5d0 \uc9d1\uc911 \ud22c\uc790\ub97c \ud574\uc57c \ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ubc0f \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc804 \uc8fc\uc5d0\ub294 \ubaa8\ub4e0 \ub9ac\ud14c\uc77c \uac70\ub798\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \ub9e4\ucd9c\uc774 \uc628\ub77c\uc778 \ub9e4\ucd9c\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \ube44\uc911\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778\uc73c\ub85c \uc8fc\ubb38\ud55c \uc120\ubb3c\uc774 \uc81c \uc2dc\uac04\uc5d0 \ub3c4\ucc29\ud558\uc9c0 \uc54a\uc744 \uac83\uc744 \uc6b0\ub824\ud55c \uace0\uac1d\ub4e4\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc73c\ub85c \ubab0\ub824\ub4e4\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \ud1b5\ud574 \uace0\uac1d\ub4e4\uc774 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc801\uae30\uc785\ub2c8\ub2e4.<\/p>\n

\"
75% of all retail transactions on Dec. 24 occurred in store.<\/figcaption><\/figure>\n

\uc634\ub2c8\ucc44\ub110<\/strong>: <\/strong>\uc9c0\uc18d\uc801\uc73c\ub85c<\/strong> \uc8fc\ub294<\/strong> \uc120\ubb3c<\/strong><\/h3>\n

\uc628\ub77c\uc778 \uc5ec\uc815\uacfc \uc624\ud504\ub77c\uc778 \uc5ec\uc815\uc744 \uc5f0\uacb0\ud558\uc5ec \uace0\uac1d\uc5d0 \ub300\ud55c \uac00\uce58 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uc9c4\uc815\ud55c \uc634\ub2c8\ucc44\ub110 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud53c\ud06c \uc1fc\ud551 \uc2dc\uc98c\uc5d0 \ud070 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud5a5\uc0c1\ub41c \uace0\uac1d \uacbd\ud5d8\uacfc \ud0c0\uae30\ud305\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc628\ub77c\uc778 \uc624\ub514\uc5b8\uc2a4 \ub355\ubd84\uc5d0 \uadf8 \uc774\ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \uc634\ub2c8\ucc44\ub110 \uc811\uadfc\ubc29\uc2dd\uc744 \ucde8\ud55c \uad11\uace0\uc8fc\ub4e4\uc740 \ubaa8\ub4e0 \ud310\ub9e4 \ucc44\ub110\uc5d0\uc11c \ub9e4\ucd9c\uc774 \ub450 \uc790\ub9ac\uc218 \uc131\uc7a5\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uc77c\ub144 \ub0b4\ub0b4 \uc990\uac70\uc6b4 \ub290\ub08c\uc744 \uac00\uc9c8 \uc218 \uc788\ub294 \uacb0\uacfc\uc785\ub2c8\ub2e4.<\/p>\n

\ubc14\ub85c \ud65c\uc6a9\ud574\ubcfc \uc218 \uc788\ub294 \ud301\uacfc \uae30\ubc95\uc774 \ud3ec\ud568\ub41c \ubcf4\uace0\uc11c \uc804\ubb38\uc744 \ud655\uc778\ud558\uc2dc\ub824\uba74, 2019\ub144 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/h3>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc7ac\uace0\ub97c \ud655\ubcf4\ud558\uace0, \uc9c1\uc6d0\ub3c4 \ub354 \uace0\uc6a9\ud558\uace0, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \ub514\uc2a4\ud50c\ub808\uc774\uae4c\uc9c0 \uc900\ube44\ub97c \ud574\ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uc988\ub110 \ud504\ub85c\ubaa8\uc158\uc744 \uc815\ud574\ub193\uace0 \uc6b0\ud3b8\ubb3c\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c\ub3c4 \uc77c\uc815\uc5d0 \ub9de\uac8c \uc900\ube44\ub97c \ud574\ub1a8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ubcf4\uc720\ud55c \ub9ac\ud14c\uc77c\ub7ec\ub77c\uba74 \uc62c\ud574\uc758 \ub9c8\uc9c0\ub9c9 \ub2ec\uc5d0 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \ud574\uc57c \ud558\ub294 \uc77c\uc774 \ud55c\uac00\uc9c0 \ub354 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0\ub77c\ub294 \ub9d0\uc744 \ub4e4\uc73c\uba74, \uc774\ucee4\uba38\uc2a4\uac00 \uba3c\uc800 \ub5a0\uc624\ub974\uc9c0\ub9cc, \uc774\ucee4\uba38\uc2a4\uc5d0\uc11c\ub9cc […]<\/p>\n","protected":false},"author":55,"featured_media":11378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-11367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc5d0 \uc624\ud504\ub77c\uc778 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub514\uc9c0\ud138 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