{"id":11414,"date":"2019-11-13T16:32:23","date_gmt":"2019-11-13T16:32:23","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/how-to-increase-christmas-season-sales-with-full-funnel-advertising\/"},"modified":"2022-09-02T15:41:14","modified_gmt":"2022-09-02T15:41:14","slug":"%ed%92%80-%ed%8d%bc%eb%84%90-%ea%b4%91%ea%b3%a0%eb%a1%9c-%ed%81%ac%eb%a6%ac%ec%8a%a4%eb%a7%88%ec%8a%a4-%ec%8b%9c%ec%a6%8c-%eb%a7%a4%ec%b6%9c%ec%9d%84-%ed%96%a5%ec%83%81%ec%8b%9c%ed%82%a4%eb%8a%94","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%92%80-%ed%8d%bc%eb%84%90-%ea%b4%91%ea%b3%a0%eb%a1%9c-%ed%81%ac%eb%a6%ac%ec%8a%a4%eb%a7%88%ec%8a%a4-%ec%8b%9c%ec%a6%8c-%eb%a7%a4%ec%b6%9c%ec%9d%84-%ed%96%a5%ec%83%81%ec%8b%9c%ed%82%a4%eb%8a%94\/","title":{"rendered":"\ud480 \ud37c\ub110 \uad11\uace0\ub85c \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc774\ubc88 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc5d0 \ucd5c\uace0 \ub9e4\ucd9c\uce58\ub97c \uae30\ub85d\ud560 \ubc29\ubc95\uc744 \ucc3e\uace0 \uacc4\uc2ed\ub2c8\uae4c? \ub3c4\uc6c0\uc774 \ub420\ub9cc\ud55c \uba87 \uac00\uc9c0 \ud301\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4. \ub9e4\ucd9c \ud5a5\uc0c1\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ucea0\ud398\uc778\uc5d0 \uc608\uc0b0\uc744 \ubaa8\ub450 \ud560\ub2f9\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.<\/p>\n<p><!--more--><\/p>\n<p>\ub0a9\ub4dd\uc774 \uc548\ub41c\ub2e4\uad6c\uc694?<\/p>\n<p>\ubaa8\ub4e0 \uace0\uac1d\uc758 \uc5ec\uc815\uc740 \ub2e4\ub985\ub2c8\ub2e4. \uc774\ub294 \ubaa8\ub4e0 \uad11\uace0 \uacbd\ud5d8\ub3c4 \ub2ec\ub77c\uc57c \ud55c\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4. \uace0\uac1d\uc740 \ubaa8\ub4e0 \ucc44\ub110\uacfc \ub514\ubc14\uc774\uc2a4\ub85c \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\uace0 \ube44\uad50\ud558\uba70 \uad6c\ub9e4\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud558\uae38 \uc6d0\ud558\uba70, \uc5b8\uc81c \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uba70, \uc5b4\ub5bb\uac8c \uad6c\ub9e4\ud558\uae38 \uc6d0\ud558\ub294\uc9c0\ub97c \uc54c\uc544\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uc774\ub294 \uace0\uac1d \uc5ec\uc815\uc758 \uac01 \uc811\uc810\uc5d0\uc11c \uc62c\ubc14\ub978 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\ub294 \ud480 \ud37c\ub110 \uad11\uace0 \uc804\ub7b5\uc774 \ud544\uc694\ud558\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4. \ud480 \ud37c\ub110 \uacc4\ud68d\uc740 \uc778\uc9c0, \uace0\ub824, \uc804\ud658\uc774\ub77c\ub294 \uc138 \uac00\uc9c0 \uace0\uc720\ud55c \ub2e8\uacc4\ub97c \ubaa8\ub450 \ub2e4\ub904\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc62c \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uc5d0 \uc5ec\uc815\uc758 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc774\ub4e4\uc774 \uad6c\ub9e4\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>1. <\/strong><strong>\uc778\uc9c0<\/strong><strong>(Awareness): <\/strong><strong>\ubaa8\ub4e0<\/strong> <strong>\uace0\uac1d\ub4e4\uc758<\/strong> <strong>\ub208\uc5d0<\/strong> <strong>\ub74c<\/strong> <strong>\ud544\uc694\ub294<\/strong> <strong>\uc5c6\uc2b5\ub2c8\ub2e4<\/strong><strong>. <\/strong><strong>\uc62c\ubc14\ub978<\/strong> <strong>\uace0\uac1d\ub4e4\uc758<\/strong> <strong>\ub208\uc5d0\ub9cc<\/strong> <strong>\ub744\uba74<\/strong> <strong>\ub429\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc778\uc9c0 \ucea0\ud398\uc778\uc5d0\uc11c \uc911\uc694\ud55c \uac83\uc740 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uc758 \ub208\uc5d0 \ub744\ub3c4\ub85d \ud558\uc5ec \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc778\uc9c0\ub3c4\ub294 \uad6c\ucd95\ud558\ub294\ub370 \ubcf4\ud1b5 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uace0 \uce21\uc815\ud558\uae30\ub3c4 \ud798\ub4ed\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubc18\ub4dc\uc2dc \uadf8\ub7f4 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\ubcf8\uc801\uc778 \uc778\uad6c\ud559\uc801 \uc815\ubcf4\ub098 \uad00\uc2ec\uc0ac\uc5d0 \uae30\ubc18\ud574 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83 \ubcf4\ub2e4 \ub354 \ub098\uc740 \uc811\uadfc\ubc29\uc2dd\uc740 \uc2e4\uc81c \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud55c \uad11\uace0\ub85c \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\uc0b0\uc744 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \uace0\uac1d\ub4e4\uacfc \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \ud655\ub960\uc774 \ub354 \ub192\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc0dd\uac01\ud574\ubcf4\uc2ed\uc2dc\uc624. \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4 \uad11\uace0\ub97c \ucd5c\uadfc\uc5d0 \uc804\uc790\uae30\uae30\ub97c \uad6c\ub9e4\ud55c \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774 \ub098\uc744\uae4c\uc694 \uc544\ub2c8\uba74 25~44\uc138 \uc5f0\ub839\uce35\uc758 \ub0a8\uc790 \uace0\uac1d\ub4e4\uc5d0\uac8c \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774 \ub098\uc744\uae4c\uc694? \uc804\uc790\uae30\uae30\ub97c \uad6c\ub9e4\ud55c \uc624\ub514\uc5b8\uc2a4\uac00 \uad11\uace0\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uad81\uadf9\uc801\uc73c\ub85c \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4\ub97c \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc640 \uac19\uc740 \uc778\uc9c0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub824\uba74, \uac80\uc0c9 \ubc0f \uac70\ub798 \uc774\ub825 \uc911\uc2ec\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/technology\/shopper-graph\/\">\uace0\uac1d \ub370\uc774\ud130\uc138\ud2b8<\/a>\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \ud30c\ud2b8\ub108\ub97c \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \ub370\uc774\ud130\uc138\ud2b8\uac00 \ub354 \ub9ce\uace0 \ud488\uc9c8\uc774 \uc88b\uc73c\uba74 \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud30c\uc77c\uc5d0 \uae30\ubc18\ud574 \uad6c\ub9e4 \uc7a0\uc7ac\ub825\uc774 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \ud655\ub960\ub3c4 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)\ub294 \uc138\uacc4 \ucd5c\ub300\uc758 \uc624\ud508 \uace0\uac1d \ub370\uc774\ud130 \uc138\ud2b8\ub85c \uc6d4\uac04 19\uc5b5 \uba85\uc758 \ud65c\uc131 \uc0ac\uc6a9\uc790\uc640 \uc5f0\uac04 $8,000\uc5b5 \uaddc\ubaa8\uc758 \uc774\ucee4\uba38\uc2a4 \uac70\ub798\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>2. <\/strong><strong>\uace0\ub824<\/strong><strong>(Consideration): <\/strong><strong>\uc2e4\uc9c8\uc801\uc73c\ub85c<\/strong> <strong>\ube0c\ub79c\ub4dc\ub97c<\/strong> <strong>\uace0\ub824\ud560<\/strong> <strong>\uc900\ube44\uac00<\/strong> <strong>\ub41c<\/strong> <strong>\uace0\uac1d\uc5d0\uac8c<\/strong> <strong>\ub3c4\ub2ec\ud574\uc57c<\/strong> <strong>\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uace0\ub824 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\ub4e4\uc740 \uc5ec\ub7ec \ub2e4\ub978 \uc635\uc158\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub97c \uace0\uac1d\uc758 \uba38\ub9bf \uc18d\uc5d0 \uac01\uc778\uc2dc\ucf1c <a href=\"https:\/\/www.criteo.com\/kr\/solutions\/drive-traffic\/\">\uc0ac\uc774\ud2b8\ub098 \uc571\uc744 \ubc29\ubb38<\/a>\ud558\uac8c\ub054 \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud2b9\ubcc4 \ud61c\ud0dd\uc774\ub098 \uc635\uc158\uc774 \ub118\uccd0\ub098\ub294 \uc5f0\ub9d0 \uc2dc\uc98c\uc5d0\ub294 \ud2b9\ud788 \uc911\uc694\ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uace0\ub824\ud560 \uc900\ube44\uac00 \ub418\uc5c8\ub294\uc9c0 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\uadf8 \ub2f5\uc774 \ubc14\ub85c \uad00\ub828\uc131\uc774 \uc5c6\uace0 \uac00\uce58\uac00 \ub0ae\uc740 \ubc29\ubb38\uc790 \uc218\ub97c \ub298\ub9ac\ub294 \uace0\uac00\uc758 \ucea0\ud398\uc778\uacfc, \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \uc720\ub3c4\ud558\ub294 \uc218\uc775\uc131 \ub192\uc740 \ucea0\ud398\uc778 \uac04\uc758 \ucc28\uc774\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub204\uad70\uac00 \ube0c\ub79c\ub4dc\ub97c \uace0\ub824\ud558\uace0 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc5c8\ub294\uc9c0 \uc54c\ub824\uba74, \ub450 \uac00\uc9c0\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ud558\ub098\ub294 \ub2a5\ub3d9\uc801\uc778 \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774\uace0 \ub2e4\ub978 \ud558\ub098\ub294 \uc624\ud508 \uc778\ud130\ub137\uc758 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc635\uc158\uc744 \ub458\ub7ec\ubcf4\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11425\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/11\/candy-celebration-chocolate-christmas-260479.jpg\" alt=\"\ud480 \ud37c\ub110 \uad11\uace0\ub85c \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95\" width=\"3600\" height=\"2235\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/11\/candy-celebration-chocolate-christmas-260479.jpg 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/11\/candy-celebration-chocolate-christmas-260479-300x186.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/11\/candy-celebration-chocolate-christmas-260479-768x477.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/11\/candy-celebration-chocolate-christmas-260479-1024x636.jpg 1024w\" sizes=\"auto, (max-width: 3600px) 100vw, 3600px\" \/><\/p>\n<p>\uad6c\ub9e4 \uc758\ub3c4\ub97c \uc774\ud574\ud560 \uc218 \uc788\ub294 \uae30\ubcf8\uc801\uc778 \ubc29\ubc95\uc740 \uace0\uac1d\uc774 \uc720\uc0ac\ud55c \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\ub294 \uac83\uc785\ub2c8\ub2e4. \ubcf4\ub2e4 \uc815\uad50\ud55c \uc194\ub8e8\uc158\uc740 \uc774\ub97c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc740 \uace0\uac1d\uc774 \uc720\uc0ac\ud55c \uc0c1\ud488\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub4e4\uc744 \ud65c\ubc1c\ud558\uac8c \ubc29\ubb38\ud558\uace0 \uc788\ub294\uc9c0, \uc720\uc0ac\ud55c \uad11\uace0\ub97c \ud074\ub9ad\ud588\ub294\uc9c0, \ub610\ub294 \uc720\uc0ac\ud55c \uc0c1\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\ub294\uc9c0\uae4c\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac15\ub825\ud55c \uc758\ub3c4 \uc2e0\ud638\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uc7a0\uc7ac\ub825\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \ud655\uc2e4\ud558\uac8c \uad6c\ubd84\ud574\ub0b4\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d \uc2dc\uac04\uc758 50%\ub294 Facebook\ub098 Google \uac19\uc740 \ud3d0\uc1c4\ub41c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc18c\ube44\ub429\ub2c8\ub2e4. \ub098\uba38\uc9c0 \ubc18\uc740 \uc624\ud508 \uc778\ud130\ub137\uc744 \ub458\ub7ec\ubcf4\ub294\ub370 \uc18c\ube44\ub429\ub2c8\ub2e4. \uace0\ub824 \ucea0\ud398\uc778\uc744 \uadf9\ub300\ud654\ud558\uace0 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \ub2e4\uc591\ud55c \uc635\uc158\uc744 \ud3c9\uac00\ud558\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub824\uba74, \ud3d0\uc1c4 \ub124\ud2b8\uc6cc\ud06c \ubc14\uae65\ucabd\uae4c\uc9c0 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\uc2dc\ucf1c \uc904 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>3. <\/strong><strong>\uc804\ud658<\/strong><strong>(Conversion): <\/strong><strong>\ucd08\uad00\ub828\uc131<\/strong><strong>(Hyper-Relevance)<\/strong><strong>\uc744<\/strong> <strong>\ud1b5\ud574<\/strong> <strong>\ub9e4\ucd9c\uc744<\/strong> <strong>\ud5a5\uc0c1\uc2dc\ucf1c\uc57c<\/strong> <strong>\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc804\ud658 \ucea0\ud398\uc778\uc5d0\ub294 \ub9ac\ud0c0\uae30\ud305 \uad11\uace0\uac00 \ubc18\ub4dc\uc2dc \ud544\uc694\ud569\ub2c8\ub2e4. \ubd84\uc8fc\ud55c \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc5d0\ub294 \ud2b9\ud788 \ub354 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \ub9ac\ud0c0\uae30\ud305 \uad11\uace0\ub294 \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \uc7ac\ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uc785\uc99d\ub41c \ubc29\ubc95\uc73c\ub85c \uc5ec\ub7ec \ub9ce\uc740 \uc635\uc158\uc744 \ub450\uace0 \uace0\ubbfc\ud558\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \ud658\uae30\uc2dc\ud0a4\ub294\ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9e4\ucd9c\uacfc \ucda9\uc131 \uace0\uac1d\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub824\uba74, AI\ub97c \ud65c\uc6a9\ud574 \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c <a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-dynamic-retargeting\/\">\ub9ac\ud0c0\uae30\ud305 \uad11\uace0<\/a>\ub85c \ub9ac\ud0c0\uae30\ud305\uc758 \uc218\uc900\uc744 \ud55c \ub2e8\uacc4 \ub04c\uc5b4 \uc62c\ub824\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub2e8\uc21c\ud788 \ucd5c\uadfc\uc5d0 \ubcf8 \uc0c1\ud488\uc744 \ud45c\uc2dc\ud558\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4, \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uad11\uace0\ub294 \ub525 \ub7ec\ub2dd \uae30\uc220\uc744 \uc0ac\uc6a9\ud574 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\uc138\ud2b8\ub97c \ubd84\uc11d\ud558\uc5ec \uace0\uac1d\uc774 \ub2e4\uc74c\uc5d0 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \ub192\uc740 \uc0c1\ud488\uc744 \uc608\uce21\ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\ub97c \uc9c0\uc6d0\ud558\ub294 AI\ub294 \ub610\ud55c \uad11\uace0\uc640 \uace0\uac1d\uc758 \uc0c1\ud638\uc791\uc6a9 \uc5ec\ubd80\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uac01 \uace0\uac1d\uc5d0\uac8c \uc5b4\ub5a4 \uad11\uace0 \ud3ec\ub9f7\uacfc \uc0c9\uc0c1\uc774 \uc801\ud569\ud55c\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \ucc44\ub110\uc774 \uac00\uc7a5 \ud6a8\uacfc\uac00 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uc804\ud658 \ud589\ub3d9\uc744 \uc608\uce21\ud574 \uac01 \uad11\uace0 \ub178\ucd9c\uc774 \uad11\uace0\uc8fc\uc5d0 \uc81c\uacf5\ud558\ub294 \uac00\uce58\ub97c \ud310\ub2e8\ud558\uace0 \uc774\uc5d0 \ub9de\uac8c \ube44\ub529\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uac83\uc774 \ud55c\ub370 \ubaa8\uc5ec, \uace0\uac1d\uc774 \uad11\uace0\ub97c \ubcf4\uace0 \u201c\uc5b4, \ub0b4\uac00 \ucc3e\uace0 \uc788\ub358 \uac70\ub124!\u201d\ud558\ub294 \uc21c\uac04\uc774 \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0\uac8c \uc774\ub294 \uc0c1\ub2f9\ud55c \uad11\uace0 \ud22c\uc790\uc218\uc775(ROAS)\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud480<\/strong> <strong>\ud37c\ub110<\/strong> <strong>\uc804\ub7b5<\/strong> <strong>\uc2e4\uc81c<\/strong> <strong>\uace0\uac1d<\/strong> <strong>\uc0ac\ub840<\/strong><strong>: AVVA<\/strong><\/h3>\n<p>\ud130\ud0a4\uc758 \ub0a8\uc131 \ud328\uc158 \ube0c\ub79c\ub4dc AVVA\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ub3c4\uc6c0\uc73c\ub85c \ud480 \ud37c\ub110 \uc811\uadfc\ubc29\uc2dd\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. AVVA\ub294 TV \uad11\uace0, \ub9ac\ud0c0\uae30\ud305, \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4\ub97c \ud1b5\ud55c \uace0\uac1d \ud68d\ub4dd, \uace0\uac1d \ub9ac\ud0c0\uae30\ud305 \ub4f1 \uc804\ubc29\uc704\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc5ec, \uc7a0\uc7ac\uace0\uac1d\uc744 \uc7ac\uad6c\ub9e4\ub97c \ud558\ub294 \ucda9\uc131\uace0\uac1d\uc73c\ub85c \ud37c\ub110\uc5d0\uc11c \uc2e0\uc18d\ud558\uac8c \uace0\uac1d\ub4e4\uc744 \uc774\ub3d9\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, AVVA\ub294 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ub9e4\ucd9c\uc744 7\ubc30 \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/success-stories\/avva\/\">AVVA\uc758 \uc131\uacf5 \uc0ac\ub840<\/a>\ub97c \ubcf4\ub2e4 \uc790\uc138\ud788 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc774\ubc88 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc5d0 \ucd5c\uace0 \ub9e4\ucd9c\uce58\ub97c \uae30\ub85d\ud560 \ubc29\ubc95\uc744 \ucc3e\uace0 \uacc4\uc2ed\ub2c8\uae4c? \ub3c4\uc6c0\uc774 \ub420\ub9cc\ud55c \uba87 \uac00\uc9c0 \ud301\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4. \ub9e4\ucd9c \ud5a5\uc0c1\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ucea0\ud398\uc778\uc5d0 \uc608\uc0b0\uc744 \ubaa8\ub450 \ud560\ub2f9\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"author":55,"featured_media":11421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-11414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud480 \ud37c\ub110 \uad11\uace0\ub85c \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"Every customer journey is different, which means every ad experience has to be different. Here\u2019s how to reach holiday shoppers at every stage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%92%80-%ed%8d%bc%eb%84%90-%ea%b4%91%ea%b3%a0%eb%a1%9c-%ed%81%ac%eb%a6%ac%ec%8a%a4%eb%a7%88%ec%8a%a4-%ec%8b%9c%ec%a6%8c-%eb%a7%a4%ec%b6%9c%ec%9d%84-%ed%96%a5%ec%83%81%ec%8b%9c%ed%82%a4%eb%8a%94\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud480 \ud37c\ub110 \uad11\uace0\ub85c \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"Every customer journey is different, which means every ad experience has to be different. Here\u2019s how to reach holiday shoppers at every stage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ud480-\ud37c\ub110-\uad11\uace0\ub85c-\ud06c\ub9ac\uc2a4\ub9c8\uc2a4-\uc2dc\uc98c-\ub9e4\ucd9c\uc744-\ud5a5\uc0c1\uc2dc\ud0a4\ub294\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-13T16:32:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-02T15:41:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/11\/holiday-image.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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