{"id":11496,"date":"2019-12-02T18:21:57","date_gmt":"2019-12-02T18:21:57","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/how-all-retailers-can-compete-with-amazon\/"},"modified":"2022-11-28T17:53:54","modified_gmt":"2022-11-28T17:53:54","slug":"amazon%ea%b3%bc-%ea%b2%bd%ec%9f%81%ec%97%90%ec%84%9c-%ec%a7%80%eb%82%98%ec%b9%98%ea%b2%8c-%ec%86%8c%ea%b7%b9%ec%a0%81%ec%9d%b8-%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac%eb%93%a4%ec%97%90%ea%b2%8c-2020","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/amazon%ea%b3%bc-%ea%b2%bd%ec%9f%81%ec%97%90%ec%84%9c-%ec%a7%80%eb%82%98%ec%b9%98%ea%b2%8c-%ec%86%8c%ea%b7%b9%ec%a0%81%ec%9d%b8-%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac%eb%93%a4%ec%97%90%ea%b2%8c-2020\/","title":{"rendered":"Amazon\uacfc \uacbd\uc7c1\uc5d0\uc11c \uc9c0\ub098\uce58\uac8c \uc18c\uadf9\uc801\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c 2020\ub144\uc740 \ubcc0\ud654\uc758 \uc2dc\uae30\uc785\ub2c8\ub2e4"},"content":{"rendered":"

 <\/p>\n

\uc628\ub77c\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uac00\uc7a5 \ub0ae\uc740 \uac00\uaca9\uacfc \uac00\uc7a5 \ube60\ub978 \ubc30\uc1a1<\/a>\uc744 \uc81c\uacf5\ud574\uc57c \ud558\ub294 \ubd80\ub2f4\uc744 \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc131\uacf5\uc801\uc73c\ub85c \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc601\uc704\ud558\uba70 <\/a>\ubbf8\uad6d \uc774\ucee4\uba38\uc2a4\uc758 38%\ub97c \uc810\uc720\ud558\uace0 \uc788\ub294 Amazon<\/a>\uacfc \uacbd\uc7c1\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

2020\ub144\uc744 \uc704\ud55c \ub9ac\ud14c\uc77c \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\uba70, \ub9ce\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ub514\uc9c0\ud138 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc628\ub77c\uc778 \ud310\ub9e4\ub97c \ub298\ub9ac\uace0 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c \uc810\uc720\uc728\uc744 \ub298\ub9ac\ub294\ub370 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uadf8\ub7ec\ud55c \uacc4\ud68d\uc5d0\uc11c \ube60\uc9c4 \uac8c \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4(retail media)\uc785\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h3>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ub514\uc9c0\ud138 \ub9e4\uccb4\uc0ac\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \uad11\uace0 \ubaa8\ub378\uc744 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8\uc5d0 \uc801\uc6a9\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uad11\uace0\uc8fc\ub4e4\uc740 \uc624\ub514\uc5b8\uc2a4\uc758 \uaddc\ubaa8\uac00 \ud06c\uace0 \ub3c5\uc790\ub4e4\uc758 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \ub514\uc9c0\ud138 \ub9e4\uccb4\uc0ac\ub4e4\uc5d0\uac8c \ud070 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ucc38\uc5ec\ub3c4 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uac83 \uc774\uc678\uc5d0 \ub2e4\ub978 \ud55c\uac00\uc9c0\ub97c \ub354 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub4e4\uc774 \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf4\uace0 \uad6c\ub9e4\ud560 \uc758\ub3c4\uac00 \ub192\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\u00a0\ube0c\ub79c\ub4dc\uc5d0\uac8c\ub294 \uc644\ubcbd\ud55c \uc870\ud569\uc785\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ucd5c\uace0\uc758 \uc9c4\uc5f4\ub300\ub97c \ud655\ubcf4\ud588\ub2e4\uba74, \uc774\uc820 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ub514\uc9c0\ud138 \uc9c4\uc5f4\ub300\uc5d0\uc11c \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae38 \uc6d0\ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\"Pasta
Barilla\ub294 Peapod.com\uc758 “\ud30c\uc2a4\ud0c0” \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud588\uc2b5\ub2c8\ub2e4.<\/em><\/figcaption><\/figure>\n

 <\/p>\n

\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ub610\ud55c \ube0c\ub79c\ub4dc\uac00 \uad11\uace0 \ucea0\ud398\uc778\uc744 SKU \uc218\uc900\uc758 \ud310\ub9e4\uc640 \uacb0\ubd80\uc2dc\ud0ac \uc218 \uc788\ub294, \uac00\uce58 \uc788\ub294 \uc790\uccb4 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. (\ub9ac\ud14c\uc77c\ub7ec\ub97c \ud1b5\ud574 \uc8fc\ub85c \ud310\ub9e4\ub97c \ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ud310\ub9e4 \uc2dc\uc810(POS) \ub370\uc774\ud130\uac00 \uc5c6\uae30 \ub54c\ubb38\uc5d0, \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud588\ub294\uc9c0 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.)<\/p>\n

\ub9ac\ud14c\uc77c\ub7ec\uac00 \uc790\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ube0c\ub79c\ub4dc \uad11\uace0\ub97c \ud5c8\uc6a9\ud558\uba74, \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\uc5d0\uac8c \uc774\ub7ec\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\uace0 \uc790\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574\uc11c\ub294 \uc0c8\ub85c\uc6b4 \uc548\uc815\uc801\uc778 \ub9e4\ucd9c \ud750\ub984\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Forrester\uac00 \ucd9c\uac04\ud55c \u201c\ub9ac\ud14c\uc77c\ub7ec:<\/a> \ucc28\uae30 \ubbf8\ub514\uc5b4 \uac70\ubb3c<\/a>\u201d \ubcf4\uace0\uc11c(2018\ub144 12\uc6d4 5\uc77c, \uc800\uc790: Sucharita Kodali<\/a>, Fiona Swerdlow<\/a>, Susan Bidel, Collin Colburn<\/a>, Joanna O’Connell<\/a>, Heidi Anderson)\uc5d0\uc11c\ub294 \u201c\ucee4\uba38\uc2a4\ub294 \uc5ec\uc804\ud788 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uba70, \uad6c\ub9e4\uc790\ub4e4\uc740 \uacc4\uc18d \ub354 \uc2fc \uac00\uaca9\uc744 \ucc3e\uc544 \ub2e4\ub2c8\uba70 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ub9c8\uc9c4\uc744 \ub04c\uc5b4\ub0b4\ub9ac\uace0 \uc788\ub2e4. \uad11\uace0\ub294 \uc2dd\ub8cc\ud488\uc774\ub098 \uc804\uc790\uc81c\ud488 \uac19\uc740 \uc804\ud1b5\uc801\uc778 \uce74\ud14c\uace0\ub9ac\ubcf4\ub2e4 \ub9c8\uc9c4\uc728\uc774 \ub354 \ub192\uc740 \ubcf4\uc870\uc801\uc778 \uc218\uc785\uc6d0\uc774\ub2e4\u201d\ub77c\uace0 \uc801\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac00\uaca9\uacfc \ud3b8\ub9ac\ud568\uc774 \uc9c0\ubc30\ud558\ub294 \uc138\uc0c1\uc5d0\uc11c \uc0b4\uc544 \ub0a8\uc544 Amazon\uacfc \uacbd\uc7c1\ud558\uae38 \uc6d0\ud558\ub294 \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc790\uccb4\uc801\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud558\uae30 \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0Best Buy<\/a>, Expedia, Target, Walmart \ub4f1 \uc790\uccb4 \uace0\uac1d \ub370\uc774\ud130\uc640 \ub514\uc9c0\ud138 \ub9e4\uc7a5\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc218\uc775\ud654\ud55c \uae30\uc874 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc744 \ucc38\uace0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc65c \ub354 \ub9ce\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc2dc\ub3c4\ud558\uc9c0 \uc54a\uc744\uae4c\uc694?<\/strong><\/h3>\n

\ube0c\ub79c\ub4dc\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \ucee4\uba38\uc2a4 \uc911\uc2ec\uc758 \uad11\uace0 \ucc44\ub110\uc5d0 \ud22c\uc790\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uace0, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud560 \uae30\ubc18\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubb34\uc5c7\uc774 \ub9ac\ud14c\uc77c\ub7ec\ub97c \uac00\ub85c\ub9c9\uace0 \uc788\uc744\uae4c\uc694?<\/p>\n

\ub9ac\ud14c\uc77c\ub7ec\ub97c \uac00\ub85c\ub9c9\uace0 \uc788\ub294 3\uac00\uc9c0 \uc624\ud574\uc640 \uadf8 \ud574\uacb0 \ubc29\ubc95\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 #1:\u00a0\ub0b4\ubd80\uc801\uc73c\ub85c \uc790\uccb4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud558\ub294\ub370 \ud544\uc694\ud55c \uc804\ubb38\uc9c0\uc2dd\uc774 \uc5c6\ub2e4.<\/strong><\/h3>\n

\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc790\uccb4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uacf5\ud558\ub824\uba74 \ud655\uc7a5 \uac00\ub2a5\ud558\uace0 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uc5b4\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc555\ub2c8\ub2e4. \ub610\ud55c \ub2e4\ub978 \uad11\uace0 \ud30c\ud2b8\ub108\ub4e4\uc5d0\uc11c \uae30\ub300\ud558\ub294 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ube0c\ub79c\ub4dc\ub294 \uc140\ud504\uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc790\uc0ac \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uad00\ub9ac\ud558\uace0, \uc131\uacfc\uc5d0 \ub300\ud574 \uc644\uc804\ud55c \ud22c\uba85\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

Amazon \uac19\uc740 \uae30\uc5c5\uc5d0\uac8c, \uc774\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub2f4\ud300\uc744 \uad6c\uc131\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.\u00a0\uadf8\ub7ec\ub098 \ubaa8\ub4e0 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc790\uccb4\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc62c\ubc14\ub978 \uae30\uc220 \ud30c\ud2b8\ub108\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud574 \uc6b4\uc601\ud558\ub294 \uac83\uc740 \ubb3c\ub860 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub354 \ud3ed\ub113\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\uc5d0 \ucc38\uc5ec\ud558\uc5ec, \ub2e4\ub978 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uacfc \ud568\uaed8 \uad11\uace0 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ud560 \uc218 \uc788\ub294 \uaddc\ubaa8\ub97c \ud655\ubcf4\ud558\uace0 \ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

Forrester\uc758 \ubcf4\uace0\uc11c\uc5d0\uc11c Kodali\ub294 \u201c\uaddc\ubaa8\ub294 \uc801\uc9c0\ub9cc \ub9e4\ub825\uc801\uc774\uace0 \uc5f4\uc815\uc801\uc778 \uc624\ub514\uc5b8\uc2a4\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\uba74 \uc911\uc18c\uc0c1\uc778\ub4e4\ub3c4 \uc2dc\uc7a5\uc5d0\uc11c \uae30\uc220 \uacf5\uae09\uc5c5\uccb4\uc640 \ud611\ub825\ud574 \uace0\uac1d\uc640 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uac00\uce58 \uc788\ub294 \uad11\uace0 \ud30c\ud2b8\ub108\uc2ed\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\ub2e4\u201d\uba70\u00a0\u201c\ud134\ud0a4 \ubc29\uc2dd\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ucee4\uba38\uc2a4 \uae30\uc5c5\ub4e4\uc774 \uc2dc\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc790\uccb4 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574 \uc9c0\ub2a5\uc801\uc73c\ub85c \uc5ec\ub7ec \ub2e4\ub978 \uc624\ub514\uc5b8\uc2a4\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ud45c\uc2dc\ud574\uc8fc\ub294 Criteo Retail Media\ub098 Intent Media \uac19\uc740 \uae30\uc5c5\ub4e4\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\ub294 \uac83\uc744 \uace0\ub824\ud574\ubd10\uc57c \ud55c\ub2e4\u201d\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 #2:\u00a0\uad11\uace0\ub294 \uc6b0\ub9ac \uc6f9\uc0ac\uc774\ud2b8\uc758 \uace0\uac1d \uacbd\ud5d8\uc744 \ub9dd\uce60 \uac83\uc774\ub2e4.<\/strong><\/h3>\n

\uace0\uac1d \uacbd\ud5d8\uc774 \ud56d\uc0c1 \uc6b0\uc120\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc81c\ub300\ub85c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uba74, \uad11\uace0\ub294 \ud398\uc774\uc9c0\uc758 \uc77c\ubd80\ub85c \uace0\uac1d\ub4e4\uc774 \ubcf4\ub2e4 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud574 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"A
Michael Kors\ub294 Macys.com\uc758 \uc0c1\ud488 \ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/figcaption><\/figure>\n

 <\/p>\n

\ub124\uc774\ud2f0\ube0c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0\ub294 \uace0\uac1d\uc758 \uc1fc\ud551 \ud65c\ub3d9\uc744 \ubc29\ud574\ud558\uc9c0 \uc54a\uc73c\uba70 \uc62c\ubc14\ub978 \ubb38\ub9e5\uc73c\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc790\uc5f0 \uac80\uc0c9 \uacb0\uacfc\uc640 \ubaa8\uc2b5 \ubc0f \ub290\ub08c\uc774 \uc720\uc0ac\ud55c \ud6c4\uc6d0 \uac80\uc0c9 \uacb0\uacfc\ucc98\ub7fc \ubcf4\uc774\uac8c \ub429\ub2c8\ub2e4. \ud6cc\ub96d\ud55c \uad11\uace0\ub294 \ub610\ud55c \uc2e4\uc2dc\uac04 \uac00\uaca9, \uc0c1\ud488\uc758 \uc7ac\uace0 \uc5ec\ubd80 \ub4f1 \uc720\uc6a9\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc740 \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \ucc3e\uac8c \ub3c4\uc640\uc8fc\ub294 \uad00\ub828\uc131 \uc788\ub294 \uc0c1\ud488 \ucd94\ucc9c\uc744 \ubcfc \uc218 \uc788\uace0, \ube0c\ub79c\ub4dc\ub294 \uc790\uc0ac \uc0c1\ud488\uc5d0 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Forrester \ubcf4\uace0\uc11c\uc5d0\uc11c Kodali\ub294 \u201c\uace0\uac1d, \ub9c8\ucf00\ud130, \ub9ac\ud14c\uc77c\ub7ec\uc758 \ub2c8\uc988\uac00 \ud55c\ub370 \uc735\ud569\ub418\uc5b4 \ucee4\uba38\uc2a4 \uae30\uc5c5\ub4e4\uc774 \uad11\uace0 \ub9e4\ucd9c\uc758 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud558\ub3c4\ub85d \ub9cc\ub4e4\uace0 \uc788\ub2e4\u201d\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

\uc624\ud574 #3: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uace0\uac1d\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \uc704\ud5d8\uc5d0 \ube60\ub728\ub9b4 \uac83\uc774\ub2e4.<\/strong><\/h3>\n

\uc18c\ube44\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \uac1c\uc778\uc815\ubcf4\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \ubcf4\ud638<\/a>\ub97c \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ub3d9\uc2dc\uc5d0, \ube0c\ub79c\ub4dc\ub4e4\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc790\uccb4 \ub370\uc774\ud130\ub85c \uc815\uc758\ub41c, \uac00\uce58 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uae30\ud305\ud558\uae38 \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c\ub7ec\uac00 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud558\uba70 \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\ub4e4\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4.\u00a0\uba3c\uc800, \ud30c\ud2b8\ub108\ub97c \ucc3e\uc744 \ub54c, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c 1\uc21c\uc704\ub85c \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\u201c\ube0c\ub79c\ub4dc\ub4e4\uc740 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc804\ud658 \ubc0f \ud310\ub9e4 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud574\uc8fc\uae38 \ubc14\ub77c\uc9c0\ub9cc, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uace0\uac1d \ub370\uc774\ud130 \ubcf4\ud638\uac00 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uc73c\uba70, Facebook\uc774\ub098 \ub2e4\ub978 \ub9ac\ud0c0\uae30\ud305 \uae30\uc5c5\ub4e4\ucc98\ub7fc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc704\ubc18\uc73c\ub85c \uc0ac\ub78c\ub4e4\uc758 \uc785\uc5d0 \uc624\ub974\ub0b4\ub9ac\uae38 \uc6d0\uce58 \uc54a\ub294\ub2e4\u201d\uace0 Forrester \ubcf4\uace0\uc11c\ub294 \ub9d0\ud569\ub2c8\ub2e4.\u00a0\u201c\uadf8\ub7fc\uc5d0\ub3c4, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc8fc\ub3c4\ud558\ub294 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc678\ubd80 \ub370\uc774\ud130 \uc5c6\uc774, \ud48d\ubd80\ud55c \uad6c\ub9e4 \uadf8\ub798\ud504, \ub9e4\uce58-\ubc31 \ubd84\uc11d, \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\uc744 \ud1b5\ud574, \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uac00\uce58\uac00 \uc788\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\ub2e4.\u201d<\/p>\n

\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc7a0\uc7ac\uc801\uc778 \uae30\uc220 \ud30c\ud2b8\ub108\uc5d0\uac8c \ub450 \uac00\uc9c0 \ud575\uc2ec\uc801\uc778 \uc9c8\ubb38\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc744 \uc900\uc218\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294\uac00? \uace0\uac1d \ub370\uc774\ud130\uc5d0 \ub204\uac00 \uc811\uadfc\ud560 \uc218 \uc788\ub294\uc9c0 \uc815\ud655\ud558\uac8c \ud1b5\uc81c\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \ud234\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294\uac00? \uc62c\ubc14\ub978 \ud30c\ud2b8\ub108\ub77c\uba74 \uc774 \ub450 \uac00\uc9c0 \ubaa8\ub450\ub97c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uae30\ud68c\uac00 \uc5ec\uae30\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n

\uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uad11\uace0 \ube44\uc6a9\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/a>. \ube0c\ub79c\ub4dc\ub294 \uc804\ud658\uc744 \ucd94\uc9c4\ud558\uace0 \ube44\uc6a9\uacfc \ub9e4\ucd9c\uc744 \uc5f0\uad00\uc2dc\ud0ac \uc218 \uc788\ub294 \ucc44\ub110\uc5d0 \ud22c\uc790\ud558\uae38 \uc6d0\ud569\ub2c8\ub2e4. \ub610\ud55c \ud63c\uc7a1\ud55c \ub514\uc9c0\ud138 \uc9c4\uc5f4\ub300\uc5d0\uc11c \ub354 \ub098\uc740 \uc704\uce58\ub97c \uc810\uc720\ud558\uae38 \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

Forrester\uc758 \ubcf4\uace0\uc11c\ub294 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uac00 \ub9ac\ud14c\uc77c\ub7ec \ub9e4\ucd9c\uc758 \uae30\ubcf8 \uc694\uc18c\uac00 \ub420 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c0\uae08\ub3c4 \ub2a6\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uacbd\uc7c1\ub825 \uc788\ub294 \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c0\uae08 \uc2dc\uc791\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \uacbd\uc7c1\uc5d0\uc11c \ub4a4\uccd0\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc0c8\ub85c\uc6b4 \ub9e4\ucd9c \ud750\ub984\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc5c6\uac8c \uac00\ub85c\ub9c9\uace0 \uc788\ub294 \ubaa8\ub4e0 \uac78\ub9bc\ub3cc\uacfc \uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \ubaa8\ub4e0 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4(Criteo Retail Media) \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ud61c\ud0dd\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74,\u00a0Forrester \ubcf4\uace0\uc11c \uc804\ubb38\uc744 \uc5ec\uae30\uc5d0\uc11c \ub2e4\uc6b4\ub85c\ub4dc<\/a> \ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uac00\uc7a5 \ub0ae\uc740 \uac00\uaca9\uacfc \uac00\uc7a5 \ube60\ub978 \ubc30\uc1a1\uc744 \uc81c\uacf5\ud574\uc57c \ud558\ub294 \ubd80\ub2f4\uc744 \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc131\uacf5\uc801\uc73c\ub85c \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc601\uc704\ud558\uba70 \ubbf8\uad6d \uc774\ucee4\uba38\uc2a4\uc758 38%\ub97c \uc810\uc720\ud558\uace0 \uc788\ub294 Amazon\uacfc \uacbd\uc7c1\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. 2020\ub144\uc744 \uc704\ud55c \ub9ac\ud14c\uc77c \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\uba70, \ub9ce\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ub514\uc9c0\ud138 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc628\ub77c\uc778 \ud310\ub9e4\ub97c \ub298\ub9ac\uace0 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c \uc810\uc720\uc728\uc744 \ub298\ub9ac\ub294\ub370 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8\ub7ec\ud55c […]<\/p>\n","protected":false},"author":55,"featured_media":11501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173,461],"coauthors":[],"class_list":{"0":"post-11496","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nAmazon\uacfc \uacbd\uc7c1\uc5d0\uc11c \uc9c0\ub098\uce58\uac8c \uc18c\uadf9\uc801\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c 2020\ub144\uc740 \ubcc0\ud654\uc758 \uc2dc\uae30\uc785\ub2c8\ub2e4 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uac00\uaca9\uacfc \ud3b8\ub9ac\ud568\uc774 \uc9c0\ubc30\ud558\ub294 \uc138\uc0c1\uc5d0\uc11c, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\ub294 \ubc29\uc2dd\uc744 \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 Amazon\uc5d0\uac8c \ub354 \ub9ce\uc740 \ub9e4\ucd9c\uc744 \ube7c\uc557\uae38 \uc704\ud5d8\uc744 \uac10\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/amazon%ea%b3%bc-%ea%b2%bd%ec%9f%81%ec%97%90%ec%84%9c-%ec%a7%80%eb%82%98%ec%b9%98%ea%b2%8c-%ec%86%8c%ea%b7%b9%ec%a0%81%ec%9d%b8-%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac%eb%93%a4%ec%97%90%ea%b2%8c-2020\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon\uacfc \uacbd\uc7c1\uc5d0\uc11c \uc9c0\ub098\uce58\uac8c \uc18c\uadf9\uc801\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c 2020\ub144\uc740 \ubcc0\ud654\uc758 \uc2dc\uae30\uc785\ub2c8\ub2e4 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uac00\uaca9\uacfc \ud3b8\ub9ac\ud568\uc774 \uc9c0\ubc30\ud558\ub294 \uc138\uc0c1\uc5d0\uc11c, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\ub294 \ubc29\uc2dd\uc744 \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 Amazon\uc5d0\uac8c \ub354 \ub9ce\uc740 \ub9e4\ucd9c\uc744 \ube7c\uc557\uae38 \uc704\ud5d8\uc744 \uac10\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/amazon\uacfc-\uacbd\uc7c1\uc5d0\uc11c-\uc9c0\ub098\uce58\uac8c-\uc18c\uadf9\uc801\uc778-\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-02T18:21:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-28T17:53:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/12\/working-macbook-computer-keyboard-34577-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": 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