{"id":11547,"date":"2019-12-12T15:57:08","date_gmt":"2019-12-12T15:57:08","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/criteo-direct-bidder-for-app\/"},"modified":"2020-08-31T12:21:12","modified_gmt":"2020-08-31T12:21:12","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-direct-bidder-for-app","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-direct-bidder-for-app\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 Direct Bidder for App: \uc81c\ud734\ub9e4\uccb4\uc0ac\uac00 \uc571 \uad11\uace0\uc9c0\uba74\uc744 \uc218\uc775\ud654\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc571 \uc218\uc775\ud654 \ube44\uc988\ub2c8\uc2a4\uac00 \uc2dc\uc791\ub418\uc5c8\uc744 \ub54c\ubd80\ud130, \uc6cc\ud130\ud3f4(Waterfall) \ubc29\uc2dd\uc740 \uc5ec\ub7ec \uad11\uace0\uc8fc \uc218\uc694\ub97c \uc774\uc6a9\ud574 \uad11\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0\uc790 \ud558\ub294 \uac1c\ubc1c\uc790\ub4e4\uc774 \ubcf4\ud3b8\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ubaa8\ub378\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-appsflyer-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%ec%9d%b8%eb%8d%b1%ec%8a%a4-9%ec%b0%a8-%ec%97%90%eb%94%94%ec%85%98%ec%84%9c-%eb%86%92%ec%9d%80-%ec%88%9c%ec%9c%84\/\">\ud06c\ub9ac\ud14c\uc624\uac00 \uc778\uc571 \uad11\uace0 \uc218\uc694\ub97c \ud655\uc7a5\ud558\ub294 \uacfc\uc815\uc5d0\uc11c<\/a>, \ubaa8\ubc14\uc77c \uacf5\uae09\ub9dd\uc5d0\ub294 \ubcf5\uc7a1\uc131\uacfc \ubd88\ud22c\uba85\uc131\uc774 \ub9cc\uc5f0\ud574 \uc788\ub2e4\ub294 \uac83\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \uad11\uace0\uc9c0\uba74\uc744 \uc218\uc775\ud654\ud558\uace0 \uad11\uace0\uc8fc\ub4e4\uc774 \ubaa8\ub4e0 \uad11\uace0\uc5d0\uc11c \ucd5c\uace0\uc758 \uac00\uce58\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd\uc744 \uad6c\ucd95\ud558\uace0\uc790 \ud588\uace0, \uadf8 \uacb0\uacfc\ub85c \uc0dd\uaca8\ub09c \uac83\uc774, \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-direct-bidder\/\">Direct Bidder for App<\/a>\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc740 \ud30c\uc77c \uc6a9\ub7c9\uc774 \uc791\uc744 \ubfd0\ub354\ub7ec \uc720\uc5f0\ud558\uac8c \ud1b5\ud569\ub418\uc5b4, \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \ubd88\ud22c\uba85\ud55c \ud2b8\ub79c\uc7ad\uc158 \uc218\uc218\ub8cc\uc640 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \uc9c0\uc7a5\uc744 \uc8fc\ub294 \ubd88\ud3b8\ud55c \ubc31-\uc5d4\ub4dc \uae30\uc220 \uc5c6\uc774 \uc571 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p><strong><u>\ud6a8\uc728\uc801\uc774\uace0<\/u><\/strong> <strong><u>\ud22c\uba85\ud55c<\/u><\/strong> <strong><u>\uc785\ucc30<\/u><\/strong><\/p>\n<p>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uc0ac\ub791 \ubc1b\ub294 \uba4b\uc9c4 \uc571\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uace0\uac1d\ub4e4\ub85c \ud558\uc5ec\uae08 \ub2e4\uc2dc \ucc3e\uc544\uc624\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\ub294\ub370 \ub9ce\uc740 \uc2dc\uac04\uc744 \ub4e4\uc785\ub2c8\ub2e4. \uad11\uace0\ub294 \uc774 \ubaa8\ub4e0 \uac83\uc744 \uac00\ub2a5\ud558\uac8c \ud574\uc8fc\uc9c0\ub9cc, \uc77c\ubc18\uc801\uc778 \uc6cc\ud130\ud3f4 \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \uc218\uc775\uc5d0\uc11c \uc5bc\ub9c8\ub9cc\ud07c\uc774 \uc81c3\uc790\uc5d0\uac8c \uc9c0\ubd88\ub418\ub294\uc9c0 \uc815\ud655\ud788 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-direct-bidder\/\">Direct Bidder for App<\/a>\uc744 \ud1b5\ud569\ud558\uba74 \ucd5c\uace0\uac00 \uc785\ucc30\uc744 \ud55c \uad11\uace0\uc8fc\uac00 \ub099\ucc30\ubc1b\ub294 \uacbd\ub9e4\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6cc\ud130\ud3f4\uc740 \ub354 \uc774\uc0c1 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uac01 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud574 \ucd5c\uace0 \uac00\uaca9\uc744 \uc9c0\ubd88\ubc1b\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ud22c\uba85\ud55c \ube44\ub529 \uba54\ucee4\ub2c8\uc998\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \ube44\ub529\uacfc \ub2e4\ub978 \uc218\uc694 \ud30c\ud2b8\ub108\ub4e4\uc758 \ube44\ub529\uc744 \ube44\uad50\ud574 \ubaa8\ub4e0 \uc785\ucc30\uc744 \uace0\ub824\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p><strong><u>\ub2e4\uac01\ud654\ub41c<\/u><\/strong> <strong><u>\ud504\ub9ac\ubbf8\uc5c4<\/u><\/strong> <strong><u>\uad11\uace0\uc8fc<\/u><\/strong><\/p>\n<p>\uc571 \uc0ac\uc6a9\uc790\ub4e4\uc740 \ub2e4\uc591\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub2e4\uc591\ud55c \uc0c1\ud488\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub2e4\uc591\ud55c \uc720\ud615\uc758 \uad11\uace0\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc138\ubd84\ud654\ub41c \uc0ac\uc6a9\uc790\uc758 \ubaa8\ubc14\uc77c \uc5ec\uc815\uc744 \uace0\ub824\ud558\uba74, \uad11\uace0 \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud558\uae30\ub780 \uc27d\uc9c0 \uc54a\uc740 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 App Bidding SDK\ub97c \uc0ac\uc6a9\ud55c \uc9c1\uc811 \uc5f0\uacb0\uc744 \ud1b5\ud574, \uc804 \uc138\uacc4\uc758 \uc720\uba85 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec \ub4f1 \ud06c\ub9ac\ud14c\uc624\uc758 \uace0\uc720\ud55c \uad11\uace0\uc8fc \ud480\uc5d0 \ub300\ud55c \uc811\uadfc\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc9c1\uc811\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc740 \uae00\ub85c\ubc8c \uc624\ub514\uc5b8\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uc218\uc775\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uba70, \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uba70 \uc0ac\uc6a9\uc790\ub4e4\ub85c\ubd80\ud130 \ubaa8\ub4e0 \uac00\uce58\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p><strong><u>\ub2e4\uc591\ud55c<\/u><\/strong> <strong><u>\ud1b5\ud569<\/u><\/strong> <strong><u>\uc635\uc158<\/u><\/strong><\/p>\n<p>\uc0c8\ub85c\uc6b4 \uad11\uace0\uc8fc \uc218\uc694\ub97c \ud1b5\ud569\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \ubcf5\uc7a1\ud55c\uc9c0 \uc798 \uc54c\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ud06c\ub9ac\ud14c\uc624\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-direct-bidder\/\">Direct Bidder for App<\/a>\uc744 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uace0\uc720\ud55c \ub2c8\uc988\uc5d0 \ub9de\uac8c \ud2b9\ubcc4\ud788 \uc870\uc728\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ud3b8\uc801\uc778 \uc81c3\uc790 \uc560\ub4dc\uc11c\ubc84\ub97c \uc0ac\uc6a9\ud558\ub4e0, \uc790\uccb4 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\ub4e0, Direct Bidder for App\uc740 \uacf5\uae09\uc5c5\uccb4\uc640 \uc0c1\uad00\uc5c6\uc774 \uad11\uace0\uc8fc \ud480\uc744 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uae30\uc220 \uc2a4\ud0dd\uc73c\ub85c \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub290\ub9ac\uace0 \ubcf5\uc7a1\ud55c \uc194\ub8e8\uc158\uc744 \uc6d0\ud558\ub294 \uc0ac\ub78c\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 App Bidding SDK\ub294 \ub300\uae30\uc2dc\uac04\uc774 \uc5c6\uace0 \ud30c\uc77c \uc6a9\ub7c9\uc774 \uc791\uc2b5\ub2c8\ub2e4. (\uc5b4\ub5a4 \uc774\ubbf8\uc9c0 \ud30c\uc77c\uc740 \uc774\ubcf4\ub2e4 \uc6a9\ub7c9\uc774 \ub354 \ud06c\uae30\ub3c4 \ud569\ub2c8\ub2e4.) \uc774\ub294 \uace7 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \uc9c0\uc7a5\uc744 \uc8fc\uc9c0 \uc54a\ub294\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n<p><strong><u>\uc0ac\uc6a9\uc790\ub2f9<\/u><\/strong> <strong><u>\uc218\uc775<\/u><\/strong> <strong><u>\uadf9\ub300\ud654<\/u><\/strong><\/p>\n<p>\uc804\uccb4 \uc218\uc775\uc744 \uc99d\ub300\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \uc77c\uc77c \ud65c\uc131 \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc138\uacc4 \uc720\uba85 \ube0c\ub79c\ub4dc \ubc0f \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc218\uc694\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368, \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uad11\uace0\uc8fc\ub97c \ub2e4\uac01\ud654\ud558\uace0 \uad11\uace0\uac00 \ub2e4\uc591\ud55c \uc624\ub514\uc5b8\uc2a4\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ubd80\ud569\ud558\ub3c4\ub85d \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uac15\ub825\ud55c \uc720\uc800 \uadf8\ub798\ud504 \ub355\ubd84\uc5d0, \ud06c\ub9ac\ud14c\uc624\ub294 \uac01 \ub178\ucd9c\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \ube44\ub529\uc744 \uc81c\uacf5\ud558\uc5ec \uc0ac\uc6a9\uc790 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \uc9c0\uae08 \ud06c\ub9ac\ud14c\uc624\uc5d0 \ubb38\uc758\ud558\uc2ed\uc2dc\uc624<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc571 \uc218\uc775\ud654 \ube44\uc988\ub2c8\uc2a4\uac00 \uc2dc\uc791\ub418\uc5c8\uc744 \ub54c\ubd80\ud130, \uc6cc\ud130\ud3f4(Waterfall) \ubc29\uc2dd\uc740 \uc5ec\ub7ec \uad11\uace0\uc8fc \uc218\uc694\ub97c \uc774\uc6a9\ud574 \uad11\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0\uc790 \ud558\ub294 \uac1c\ubc1c\uc790\ub4e4\uc774 \ubcf4\ud3b8\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ubaa8\ub378\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uc778\uc571 \uad11\uace0 \uc218\uc694\ub97c \ud655\uc7a5\ud558\ub294 \uacfc\uc815\uc5d0\uc11c, \ubaa8\ubc14\uc77c \uacf5\uae09\ub9dd\uc5d0\ub294 \ubcf5\uc7a1\uc131\uacfc \ubd88\ud22c\uba85\uc131\uc774 \ub9cc\uc5f0\ud574 \uc788\ub2e4\ub294 \uac83\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \uad11\uace0\uc9c0\uba74\uc744 \uc218\uc775\ud654\ud558\uace0 \uad11\uace0\uc8fc\ub4e4\uc774 \ubaa8\ub4e0 \uad11\uace0\uc5d0\uc11c \ucd5c\uace0\uc758 \uac00\uce58\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd\uc744 \uad6c\ucd95\ud558\uace0\uc790 \ud588\uace0, \uadf8 \uacb0\uacfc\ub85c \uc0dd\uaca8\ub09c [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":11548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-11547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud06c\ub9ac\ud14c\uc624 Direct Bidder for App: \uc81c\ud734\ub9e4\uccb4\uc0ac\uac00 \uc571 \uad11\uace0\uc9c0\uba74\uc744 \uc218\uc775\ud654\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc740 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \uc571 \uad11\uace0\uc9c0\uba74\uc5d0 \ub300\ud55c \ud2b8\ub79c\uc7ad\uc158 \uc218\uc218\ub8cc\ub098 \ubd80\ud53c \ud070 \ubc31\uc5d4\ub4dc \uae30\uc220\uc5c6\uc774 \uc571 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-direct-bidder-for-app\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub9ac\ud14c\uc624 Direct Bidder for App: \uc81c\ud734\ub9e4\uccb4\uc0ac\uac00 \uc571 \uad11\uace0\uc9c0\uba74\uc744 \uc218\uc775\ud654\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95 | KR - Criteo\" \/>\n<meta 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