{"id":11569,"date":"2019-12-20T14:29:34","date_gmt":"2019-12-20T14:29:34","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/retail-media-holiday-trends-2019\/"},"modified":"2022-09-02T15:40:39","modified_gmt":"2022-09-02T15:40:39","slug":"3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/","title":{"rendered":"3\uac00\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud640\ub9ac\ub370\uc774 \ud2b8\ub80c\ub4dc \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud575\uc2ec \ud301"},"content":{"rendered":"

 <\/p>\n

\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \uace0\uac1d\ub4e4\uc774 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc744 \uc624\uac00\uba70 \uc0c1\ud488\uc744 \ube44\uad50 \uac80\uc0c9\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\uc81c \uace0\uac1d\ub4e4\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub098 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud55c \uacf3\uc744 \uc815\ud574\ub193\uace0 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd5c\uadfc RetailMeNot\uac00 \ubc1c\ud45c\ud55c \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ud640\ub9ac\ub370\uc774 \uace0\uac1d\uc758 71%\ub294 Target\uc774\ub098 Walmart \uac19\uc740 \ub300\ud615 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uc120\ubb3c\uc744 \uad6c\ub9e4\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. 50%\ub294 Macy\u2019s\ub098 Kohl\u2019s \uac19\uc740 \ubc31\ud654\uc810\uc5d0\uc11c \uad6c\ub9e4\ud560 \uc0dd\uac01\uc785\ub2c8\ub2e4. \uc808\ubc18\uc5d0 \ud574\ub2f9\ud558\ub294 \uace0\uac1d\ub4e4\uc774 Amazon\uc5d0\uc11c \uad6c\ub9e4\ud560 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc9c0\ub9cc, \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \uace0\uac1d\ub4e4\uc740 \ub2e4\ub978 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc744 \ubc29\ubb38\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

4\ubd84\uae30 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uace0\uc790 \ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc8fc\uc694 \ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ucea0\ud398\uc778\uc744 \uac15\ud654\ud558\uace0 \ucea0\ud398\uc778\uc774 SKU-\ub808\ubca8\uc5d0\uc11c \uc0c1\ud488 \ub9e4\ucd9c\uc5d0 \uae30\uc5ec\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774 \uae30\uac04 \ub3d9\uc548 \ub300\ubd80\ubd84\uc758 \uc0c1\ud488\uc5d0\ub294 \ud560\uc778 \uad11\uace0\uac00 \ub530\ub77c\uac08 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0, \uc720\ub8cc \ucc44\ub110\uc744 \ud1b5\ud574 \uac00\uc2dc\uc131\uc744 \ub192\uc774\ub294 \uac83\uc774 \ub9e4\ucd9c \uadf9\ub300\ud654\uc5d0 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \ud30c\uc545\ub41c \uc138 \uac00\uc9c0 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc640 \uac01 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc774\ubc88 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc744 \uc5b4\ub5bb\uac8c \uc900\ube44\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

1. <\/strong>\ud640\ub9ac\ub370\uc774<\/strong> \uae30\uac04\uc5d0\ub294<\/strong> SKU <\/strong>\uacbd\uc7c1\uc774<\/strong> \uae09\uc0c1\uc2b9\ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\ud640\ub9ac\ub370\uc774 \uc988\uc74c\uc5d0\ub294, \ub9ce\uc740 SKU\ub4e4\uc774 \uacbd\uc7c1\uc5d0 \ub6f0\uc5b4\ub4ed\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc2e0\uc0c1\ud488\uc744 \ucd9c\uc2dc\ud558\uace0, \uc0c1\ud488\uc744 \ub354 \ub2e4\uc591\ud55c \ubaa8\ub378\uacfc \uc0c9\uc0c1\uc73c\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc8fc\uc694 \ud504\ub85c\ubaa8\uc158 \uae30\uac04 \ub3d9\uc548, \uad11\uace0\ub418\ub294 SKU\uc758 \uc218\uac00 \ucd5c\ub300 30%\uae4c\uc9c0 \ub298\uc5b4\ub0a9\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub4e4\uc740 \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc758 \uad11\uace0\uc9c0\uba74\uc744 \ucc28\uc9c0\ud558\uae30 \uc704\ud55c \uacbd\ub9e4\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 CPC\ub97c \uc99d\uac00\ud569\ub2c8\ub2e4.<\/p>\n

\"\ud640\ub9ac\ub370\uc774<\/p>\n

\ucd9c\ucc98: Criteo North America Retailer Network \ub370\uc774\ud130, \uc77c\uc77c \ud3c9\uade0 \uc218\uce58(\ub610\ub294 \uc8fc\uc694 \ub0a0\uc9dc\uc758 \uc77c\uc77c \uc218\uce58) vs. 2018\ub144 7\uc6d4 \uc77c\uc77c \ud3c9\uade0 \uc218\uce58.<\/p>\n

\ub9ce\uc740 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ud560\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad6c\ub9e4\uc790\ub4e4\uc774 \uc774\ub7ec\ud55c \ud61c\ud0dd\uc744 \ubcfc \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c, \ud398\uc774\uc9c0 \uc0c1\uc704\ub178\ucd9c\uc740 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uae30\uac04\uc5d0\ub294 \ub354 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uac80\uc0c9 \uacb0\uacfc \uccab \ud398\uc774\uc9c0\uc5d0 \uc704\uce58\ud558\ub294 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub294 \ub9e4\ucd9c\uc744 90% \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uccab \ud398\uc774\uc9c0\uc5d0 \uc704\uce58\ud558\ub294 SKU 10\uac1c\uac00 \ub9e4\ucd9c\uc758 25~30%\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n

\ud640\ub9ac\ub370\uc774 \uae30\uac04\uc5d0\ub294 \uace0\uac1d\ub4e4\uc774 \uc11c\ub458\ub7ec \uad6c\ub9e4\ub97c \ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uae30 \ub54c\ubb38\uc5d0, \uac80\uc0c9 \uacb0\uacfc \uccab \ud398\uc774\uc9c0\uc5d0 \uc704\uce58\ud558\ub294 \uac83 \ub9cc\uc774 \uc544\ub2c8\ub77c \uc0c1\uc704 10\uac1c SKU\uc5d0 \ub4dc\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

2. <\/strong>\ud640\ub9ac\ub370\uc774<\/strong> \uace0\uac1d\ub4e4\uc740<\/strong> \uc77c\ucc0c\uac10\uce58<\/strong> \uac80\uc0c9\uc744<\/strong> \uc2dc\uc791\ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \ud640\ub9ac\ub370\uc774 \ud6e8\uc52c \uc774\uc804\uc5d0 \uc0c1\ud488 \uac80\uc0c9\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. MiQ study<\/a>\ub294 \u201c\uc544\uc9c1 \uad6c\ub9e4\ub97c \uc2dc\uc791\ud558\uc9c0\ub294 \uc54a\uc558\ub354\ub77c\ub3c4, \ubbf8\uad6d \uace0\uac1d 10\uba85 \uc911 1\uba85\uc740 11\uc6d4 \uc774\uc804\uc5d0 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uacc4\ud68d\uc744 \uc138\uc6b4\ub2e4\u201d\uace0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\uc758 \ub300\ubd80\ubd84\uc740 \uace0\uac1d\ub4e4\uc774 \uc5b4\ub5a4 \uc0c1\ud488\uc744 \uc6d0\ud558\ub294\uc9c0 \ub610 \uc5b4\ub514\uc5d0\uc11c \uad6c\ub9e4\ud560\uc9c0\ub97c \uacb0\uc815\ud558\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \uc2dc\ud589\ub429\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \uac80\uc0c9\uc744 \ud558\uace0 \ub9ac\ubdf0\ub97c \ud655\uc778\ud558\ub294\ub370 \uc0ac\uc6a9\ud558\ub294 \ubaa8\ubc14\uc77c\ub3c4 \ud070 \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub370\uc774\ud130\ub97c \ubcf4\uba74, \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc758 \uc0ac\uc6a9\uc790 \ud2b8\ub798\ud53d\uc740 11\uc6d4 \ucd08 \ub610\ub294 \uadf8\ubcf4\ub2e4 \ub354 \uc77c\ucc0d \ub298\uc5b4\ub098\uae30 \uc2dc\uc791\ud574 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uae4c\uc9c0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud569\ub2c8\ub2e4. \uc544\ub798\uc758 \uadf8\ub798\ud504\ub294 \uc804\uc790\uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ub098\ud0c0\ub098\ub294 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub97c \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 2018\ub144, \uc0c1\ud488 \uc138\ubd80 \uc815\ubcf4 \ud398\uc774\uc9c0 \ubc29\ubb38 \ud2b8\ub798\ud53d\uc740 11\uc6d4 \ucd08 \uac00\ud30c\ub974\uac8c \uc0c1\uc2b9\ud574 \ucd94\uc218\uac10\uc0ac\uc808\uc5d0 \ucd5c\uace0\uc810\uc744 \ucc0d\uc5c8\uc2b5\ub2c8\ub2e4. \ucd94\uc218\uac10\uc0ac\uc808 \ud6c4 \ub2e4\uc74c \uc8fc\ub294 \uc774\uc804 \uc8fc \ub300\ube44 \ud2b8\ub798\ud53d\uc774 \uac10\uc18c\ud588\uc9c0\ub9cc, 11\uc6d429\uc77c~12\uc6d419\uc77c \uc0ac\uc774\uc758 \ud2b8\ub798\ud53d\uc740 10\uc6d4\uc758 \uc8fc \ud3c9\uade0 \ud2b8\ub798\ud53d\ubcf4\ub2e4 1.9\ubc30\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc804\uc790\uc81c\ud488<\/p>\n

\ucd9c\ucc98: Criteo North America Retailer Network \ub370\uc774\ud130, 2018\ub144.<\/p>\n

\ub610\ud55c \uace0\uac1d\ub4e4\uc740 \ud3c9\uade0\uc801\uc73c\ub85c \uc57d 40~60% \uc815\ub3c4\uac00 \uad6c\ub9e4 \uc804\uc5d0 \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud569\ub2c8\ub2e4.<\/p>\n

\uc544\ub798\uc758 \ucc28\ud2b8\ub294 \uc720\ub8cc \ucc44\ub110\uc774 \uad6c\ub9e4 \ud6e8\uc52c \uc774\uc804\uc778 \uace0\ub824 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \uc5b4\ub5a0\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc8fc\ub9d0\uc5d0 \uad6c\ub9e4\ud558\uae30 \uc804, \uc77c\ubd80 \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac \uc0c1\ud488\uc758 \uace0\ub824 \ub2e8\uacc4\ub97c \uc138\ubd84\ud654\ud55c \uac83\uc785\ub2c8\ub2e4. \uc0c1\ud488\uc5d0 \ub300\ud55c \uace0\ub824\ub294 \uad6c\ub9e4 \ucd5c\ub300 6\uc8fc \uc774\uc804\uc758 \uc720\ub8cc \uad11\uace0 \ud074\ub9ad \uc218\ub85c \uce21\uc815\ub429\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ucd9c\ucc98: Criteo North America Retailer Network \ub370\uc774\ud130, 2018\ub144.<\/p>\n

\uad6c\ub9e4 \uc5ec\uc815\uc758 \uace0\ub824 \ub2e8\uacc4\uc5d0 \uc788\ub294 \uace0\uac1d\ub4e4\uc774 \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf4\ub294 \uc2dc\uae30\uc5d0, \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uc758 \ub208\uc5d0 \ub9ce\uc774 \ub744\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uba87 \uc8fc \uc774\uc804\uc758 \uad11\uace0 \ud074\ub9ad \uc218\ub294 \uc8fc\uc694 \ud504\ub85c\ubaa8\uc158 \uae30\uac04 \uc911\uc758 \ub9e4\ucd9c\uc5d0 \uc9c0\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uad11\uace0\ub97c \uc77c\ucc0d \uc2dc\uc791\ud574\uc11c \uc2dc\uc98c \uae30\uac04 \uc911\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c4\ud589\ud574\uc57c \ud560 \ud544\uc694\uac00 \uc788\uc74c\uc744 \uac15\uc870\ud574\uc90d\ub2c8\ub2e4.<\/p>\n

3. <\/strong>\ub2e8\uace8<\/strong> \uace0\uac1d\uc740<\/strong> \uc8fc\uc694<\/strong> \uc1fc\ud551\uc77c<\/strong> \uc774\uc804\uc5d0<\/strong> \uad11\uace0\uc640<\/strong> \uc0c1\ud638\uc791\uc6a9\uc744<\/strong> \ud558\ub294<\/strong> \uacbd\uc6b0\uac00<\/strong> \ub9ce\uc2b5\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\ub2e8\uace8 \uace0\uac1d\uc740 10\uc6d4 \uc911 \ud2b9\uc815 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uad6c\ub9e4\ud55c \uc801\uc774 \uc788\ub294 \uace0\uac1d\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \uc774 \uace0\uac1d\ub4e4\uc740 11\uc6d4 \ub610\ub294 \uadf8 \uc774\uc804\uc5d0 \ud0d0\uc0c9\uc744 \uc2dc\uc791\ud560 \uac00\ub2a5\uc131\uc774 \ud6e8\uc52c \ub192\uc2b5\ub2c8\ub2e4. \uc544\ub798\uc758 \ucc28\ud2b8\ub97c \ubcf4\uba74, \ub2e8\uace8 \uace0\uac1d\uc758 73%\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub098 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774 \uac19\uc740 \uc8fc\uc694 \uc1fc\ud551\uc77c \uc774\uc804\uc5d0 \uad11\uace0\uc640 \uc0c1\ud638\uc791\uc6a9\uc744 \ud588\uc2b5\ub2c8\ub2e4. 10\uc6d4 \uc911\uc5d0 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uc77c\ubc18 \uace0\uac1d\uc740 \uc8fc\uc694 \uc1fc\ud551\uc77c\uae4c\uc9c0 \uae30\ub2e4\ub838\ub2e4\uac00 \uad6c\ub9e4\ub97c \ud560 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ucd9c\ucc98: Criteo North America Retailer Network \ub370\uc774\ud130, 2018\ub144.<\/p>\n

\uce74\ud14c\uace0\ub9ac\ubcc4\ub85c \ub098\ub220\ubcf4\uba74, \uac70\uc758 \ubaa8\ub4e0 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ub2e8\uace8 \uace0\uac1d\ub4e4\uc740 \uc8fc\uc694 \uad6c\ub9e4\uc77c \uc774\uc804\uc5d0 \uad11\uace0\uc640 \uc0c1\ud638\uc791\uc6a9\ud560 \ud655\ub960\uc774 \ud6e8\uc52c \ub354 \ub192\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uac00\uad6c\ub97c \uad6c\ub9e4\ud55c \ub2e8\uace8 \uace0\uac1d\uc758 92%\ub294 \uc2e4\uc81c \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uad11\uace0\ub97c \ud074\ub9ad\ud588\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \uace0\uac1d\uc5d0\uc11c \uadf8 \uc218\uce58\ub294 51%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc804\uc790\uc81c\ud488\uc758 \uacbd\uc6b0, \ub2e8\uace8 \uace0\uac1d\uc758 88%\ub294 \uad6c\ub9e4 \uc774\uc804\uc5d0 \uad11\uace0\ub97c \ud074\ub9ad\ud588\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \uc804\uc790\uc81c\ud488 \uad6c\ub9e4 \uace0\uac1d\uc758 \uc218\uce58\uac00 43%\uc778 \uac83\uacfc \ube44\uad50\uac00 \ub429\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ucd9c\ucc98: Criteo North America Retailer Network \ub370\uc774\ud130, 2018\ub144.<\/p>\n

\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \ucda9\uc131 \uace0\uac1d\ub4e4\uc744 \uaca8\ub0e5\ud55c \ucea0\ud398\uc778\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc774 \uc774\uce58\uc5d0 \ub9de\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c\uc740 \uc8fc\uc694 \uc1fc\ud551\uc77c\uc5d0 \uc774\ub8e8\uc5b4\uc9c8 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0 ROAS\ub294 \uc989\uac01\uc801\uc73c\ub85c \ub098\ud0c0\ub098\uc9c0 \uc54a\uaca0\uc9c0\ub9cc, \uad81\uadf9\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694<\/strong> \uc1fc\ud551<\/strong> \uc2dc\uc98c<\/strong> \uc774\uc804\uc5d0<\/strong> \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c<\/strong> \uc601\ud5a5\uc744<\/strong> \uc904<\/strong> \uc218<\/strong> \uc788\ub3c4\ub85d<\/strong> \uac00\uc2dc\uc131\uc744<\/strong> \uad6c\ucd95\ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc774 \ub418\uc5b4 \uacbd\uc7c1\uc774 \ubcf8\uaca9\ud654\ub418\uba74, \ud604\uc7ac\uc758 \uc810\uc720\uc728\uacfc \ub9e4\ucd9c\ub7c9\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uadf8\uc5d0 \uc0c1\uc751\ud558\ub294 \ube44\uc6a9\uc774 \uc9c0\ucd9c\ub420 \uac83\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc608\uc0c1\ud574\uc57c \ud569\ub2c8\ub2e4. \ud3c9\uc18c\ubcf4\ub2e4 \uce58\uc5f4\ud55c \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uacbd\uc7c1\uc740 \ud2b9\ud788 \ub9ac\ud14c\uc77c\ub7ec \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\ub3c4\ub85d \ube0c\ub79c\ub4dc\uac00 \ucea0\ud398\uc778 \uc9c0\ucd9c\uc744 \ub298\ub824\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\ud0d0\uc0c9\uc740 11\uc6d4\uc5d0 \ub298\uc5b4\ub098\uae30 \uc2dc\uc791\ud558\uae30 \ub54c\ubb38\uc5d0, \uace0\uac1d\ub4e4\uc774 \ubcf8\uaca9\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \ud558\ub294 \uc8fc\uc694 \uc1fc\ud551 \uc2dc\uc98c \uc774\uc804\uc778 \uace0\ub824 \ub2e8\uacc4\uc5d0\uc11c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub3c4\ub85d \ube0c\ub79c\ub4dc\ub294 \ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108\uc758 \uc0ac\uc774\ud2b8\ub97c \uc120\uc810\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc77c\ucc0c\uac10\uce58 \ub2e8\uace8 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \uace0\uac1d\ub4e4\uc774 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc744 \uc624\uac00\uba70 \uc0c1\ud488\uc744 \ube44\uad50 \uac80\uc0c9\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\uc81c \uace0\uac1d\ub4e4\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub098 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud55c \uacf3\uc744 \uc815\ud574\ub193\uace0 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc RetailMeNot\uac00 \ubc1c\ud45c\ud55c \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ud640\ub9ac\ub370\uc774 \uace0\uac1d\uc758 71%\ub294 Target\uc774\ub098 Walmart \uac19\uc740 \ub300\ud615 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uc120\ubb3c\uc744 \uad6c\ub9e4\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. 50%\ub294 Macy\u2019s\ub098 Kohl\u2019s \uac19\uc740 \ubc31\ud654\uc810\uc5d0\uc11c \uad6c\ub9e4\ud560 \uc0dd\uac01\uc785\ub2c8\ub2e4. \uc808\ubc18\uc5d0 \ud574\ub2f9\ud558\ub294 \uace0\uac1d\ub4e4\uc774 Amazon\uc5d0\uc11c \uad6c\ub9e4\ud560 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc9c0\ub9cc, \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 […]<\/p>\n","protected":false},"author":55,"featured_media":11582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-11569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n3\uac00\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud640\ub9ac\ub370\uc774 \ud2b8\ub80c\ub4dc \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud575\uc2ec \ud301 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \uace0\uac1d\ub4e4\uc774 \ub9ac\ud14c\uc77c\ub7ec\ub098 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud55c \uacf3\uc744 \uc815\ud574 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uc9c0\ub294 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc900\ube44\ub97c \ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3\uac00\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud640\ub9ac\ub370\uc774 \ud2b8\ub80c\ub4dc \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud575\uc2ec \ud301 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \uace0\uac1d\ub4e4\uc774 \ub9ac\ud14c\uc77c\ub7ec\ub098 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud55c \uacf3\uc744 \uc815\ud574 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uc9c0\ub294 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc900\ube44\ub97c \ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/3\uac00\uc9c0-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\ud640\ub9ac\ub370\uc774-\ud2b8\ub80c\ub4dc-\ubc0f-\ube0c\ub79c\ub4dc\ub97c-\uc704\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T14:29:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-02T15:40:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/12\/close-up-of-christmas-decorations-257855.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Tanitra Partivit\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t },\n\t \"headline\": \"3\uac00\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud640\ub9ac\ub370\uc774 \ud2b8\ub80c\ub4dc \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud575\uc2ec \ud301\",\n\t \"datePublished\": \"2019-12-20T14:29:34+00:00\",\n\t \"dateModified\": \"2022-09-02T15:40:39+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/\"\n\t },\n\t \"wordCount\": 45,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/12\/close-up-of-christmas-decorations-257855.jpg\",\n\t \"keywords\": [\n\t \"Festive Season\",\n\t \"Holiday\"\n\t ],\n\t \"articleSection\": [\n\t \"\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/12\/close-up-of-christmas-decorations-257855.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/12\/close-up-of-christmas-decorations-257855.jpg\",\n\t \"width\": 1200,\n\t \"height\": 800\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"3\uac00\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud640\ub9ac\ub370\uc774 \ud2b8\ub80c\ub4dc \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud575\uc2ec \ud301\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t \"name\": \"Tanitra Partivit\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"caption\": \"Tanitra Partivit\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3\uac00\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud640\ub9ac\ub370\uc774 \ud2b8\ub80c\ub4dc \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud575\uc2ec \ud301 | KR - Criteo","description":"\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \uace0\uac1d\ub4e4\uc774 \ub9ac\ud14c\uc77c\ub7ec\ub098 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud55c \uacf3\uc744 \uc815\ud574 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uc9c0\ub294 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc900\ube44\ub97c \ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/","og_locale":"ko_KR","og_type":"article","og_title":"3\uac00\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud640\ub9ac\ub370\uc774 \ud2b8\ub80c\ub4dc \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud575\uc2ec \ud301 | KR - Criteo","og_description":"\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \uace0\uac1d\ub4e4\uc774 \ub9ac\ud14c\uc77c\ub7ec\ub098 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud55c \uacf3\uc744 \uc815\ud574 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uc9c0\ub294 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc900\ube44\ub97c \ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/3\uac00\uc9c0-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\ud640\ub9ac\ub370\uc774-\ud2b8\ub80c\ub4dc-\ubc0f-\ube0c\ub79c\ub4dc\ub97c-\uc704\/","og_site_name":"KR - Criteo","article_published_time":"2019-12-20T14:29:34+00:00","article_modified_time":"2022-09-02T15:40:39+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/12\/close-up-of-christmas-decorations-257855.jpg","type":"image\/jpeg"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"3\uac00\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud640\ub9ac\ub370\uc774 \ud2b8\ub80c\ub4dc \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud575\uc2ec \ud301","datePublished":"2019-12-20T14:29:34+00:00","dateModified":"2022-09-02T15:40:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/"},"wordCount":45,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/12\/close-up-of-christmas-decorations-257855.jpg","keywords":["Festive Season","Holiday"],"articleSection":["\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/12\/close-up-of-christmas-decorations-257855.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/12\/close-up-of-christmas-decorations-257855.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/3%ea%b0%80%ec%a7%80-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%99%80%eb%a6%ac%eb%8d%b0%ec%9d%b4-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b0%8f-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"3\uac00\uc9c0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud640\ub9ac\ub370\uc774 \ud2b8\ub80c\ub4dc \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud575\uc2ec \ud301"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/11569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=11569"}],"version-history":[{"count":11,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/11569\/revisions"}],"predecessor-version":[{"id":18300,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/11569\/revisions\/18300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/11582"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=11569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=11569"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=11569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}