{"id":11618,"date":"2020-01-06T15:54:09","date_gmt":"2020-01-06T15:54:09","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/ccpa-protections\/"},"modified":"2020-01-29T15:45:27","modified_gmt":"2020-01-29T15:45:27","slug":"ccpa-%eb%b3%b4%ed%98%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/ccpa-%eb%b3%b4%ed%98%b8\/","title":{"rendered":"CCPA\uac00 \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 3\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\uc774 \uae00\uc740 \ubc95\uc801 \uc790\ubb38\uc774 \uc544\ub2c8\uba70, \ubcc0\ud638\uc0ac\uc640 \uace0\uac1d \uad00\uacc4 \uc218\uc900\uc758 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \uc758\ub3c4\ub41c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud544\uc694\ud55c \uacbd\uc6b0, \uc804\ubb38\uac00\uc5d0\uac8c \ubc95\uc801 \uc790\ubb38\uc744 \uad6c\ud558\uc2ed\uc2dc\uc624.<\/em><\/p>\n

2020\ub144 1\uc6d4 1\uc77c, \ubbf8\uad6d \uc5ed\uc0ac\uc0c1 \uac00\uc7a5 \ud3ec\uad04\uc801\uc778 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95\uc778 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95(CCPA)\uc774 \uc2dc\ud589\ub429\ub2c8\ub2e4. CCPA\uc758 \ubaa9\ud45c\ub294 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790\ub4e4\uc774 \uc790\uc2e0\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ub354 \ub9ce\uc774 \ud1b5\uc81c\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4<\/p>\n

\ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\uc5d0 \uc9c0\uc18d\uc801\uc778 \ub178\ub825\uc744 \uae30\uc6b8\uc774\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 \uc120\uc81c\uc801\uc778 \uc18c\ud1b5\uacfc \ubaa8\ubc94 \uc900\uc218 \uc0ac\ub840 \uc81c\uacf5 \ub4f1\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\uc640 \ud30c\ud2b8\ub108\ub4e4\uc774 CCPA \uc900\uc218\ub97c \uc704\ud55c \uc5ec\uc815\uc744 \ud5e4\uccd0\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\uc744 \uc544\ub07c\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4. CCPA\uac00 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc138 \uac00\uc9c0 \ubcf4\ud638\uc640 \uc774\ub97c \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\uac00 \uc5b4\ub5a4 \uc900\ube44\ub97c \ud588\ub294\uc9c0\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \uc54c \uad8c\ub9ac<\/h3>\n

CCPA\ub294 \uc811\uadfc\/\uc774\ub3d9\ud560 \uc218 \uc788\ub294 \uad8c\ub9ac\ub97c \ub3c4\uc785\ud569\ub2c8\ub2e4. \uc774 \uad8c\ub9ac\ub294 \uc0ac\uc6a9\uc790\uac00 \u2018\uae30\uc5c5\uc774 \uc218\uc9d1\ud55c \uc790\uc2e0\uc758 \ud2b9\uc815 \uac1c\uc778\uc815\ubcf4\u2019\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uac00 \uc218\uc9d1\ud558\ub294 \ub370\uc774\ud130\uc640 \uad00\ub828\ud558\uc5ec \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \uadf8\ub7ec\ud55c \uc694\uccad\uc744 \ubc1b\ub294 \uacbd\uc6b0, \uad11\uace0\uc8fc\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \uc5b4\ub5bb\uac8c \ud655\ubcf4\ud558\ub294\uc9c0 \uc790\uc138\ud55c \uc124\uba85\uc774 \ud3ec\ud568\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ubc29\uce68<\/a>\uc744 \ud655\uc778\ud558\uace0 \uadf8\ub7ec\ud55c \uc694\uccad\uc744 \ud06c\ub9ac\ud14c\uc624\ub85c \uc9c1\uc811 \uc81c\ucd9c\ud558\ub3c4\ub85d \uc870\uc5b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130 \uc8fc\uccb4\ub85c\ubd80\ud130 \uc694\uccad\uc744 \ubc1b\uc73c\uba74, \ud06c\ub9ac\ud14c\uc624\ub294 \uc0ac\uc6a9\uc790\uc758 \uc2e0\uc6d0\uc744 \ud655\uc778\ud55c \ud6c4 \ud574\ub2f9 \uc0ac\uc6a9\uc790\uc640 \uad00\ub828\ub41c \ubaa8\ub4e0 \uac1c\uc778\uc815\ubcf4\uac00 \ub2f4\uae34 \uc561\uc140 \ud30c\uc77c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \uc815\ubcf4\ub97c \uc0ac\uc6a9\uc790\ub098 \uc18c\ube44\uc790\ub97c \ub300\uc2e0\ud558\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc9c1\uc811 \uc804\uc1a1\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

2. \uc0ad\uc81c\ud560 \uad8c\ub9ac<\/h3>\n

CCPA\ub294 \uc0ac\uc6a9\uc790\uac00 \uae30\uc5c5\uc774 \uc218\uc9d1\ud55c \uc790\uc2e0\uc758 \ubaa8\ub4e0 \ub610\ub294 \uc77c\ubd80 \uac1c\uc778\uc815\ubcf4\ub97c \uc0ad\uc81c\ud574\uc904 \uac83\uc744 \uc694\uccad\ud560 \uc218 \uc788\ub294 \uad8c\ub9ac\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc54c \uad8c\ub9ac\uc5d0\uc11c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ud06c\ub9ac\ud14c\uc624\uac00 \uc218\uc9d1\ud558\ub294 \ub370\uc774\ud130\uc640 \uad00\ub828\ud558\uc5ec \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \uadf8\ub7ec\ud55c \uc694\uccad\uc744 \ubc1b\ub294 \uacbd\uc6b0, \uad11\uace0\uc8fc\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \uc5b4\ub5bb\uac8c \ud655\ubcf4\ud558\ub294\uc9c0 \uc790\uc138\ud55c \uc124\uba85\uc774 \ud3ec\ud568\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ubc29\uce68<\/a>\uc744 \ud655\uc778\ud558\uace0 \uadf8\ub7ec\ud55c \uc694\uccad\uc744 \ud06c\ub9ac\ud14c\uc624\ub85c \uc9c1\uc811 \uc81c\ucd9c\ud558\ub3c4\ub85d \uc870\uc5b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc77c\ubd80 \uad11\uace0\uc8fc\ub294 \uc18c\ube44\uc790\ub85c\ubd80\ud130 \ubc1b\uc740 \uc0ad\uc81c \uc694\uccad\uc744 \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c \uc804\ub2ec\ud574\uc57c \ud55c\ub2e4\uace0 \ub290\ub084 \uc218 \uc788\uc9c0\ub9cc, \ud06c\ub9ac\ud14c\uc624\ub294 \uc11c\ube44\uc2a4 \uacf5\uae09\uc5c5\uccb4\ub85c\uc11c\uc758 \uc5ed\ud560\uc744 \ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ub2f9\uc0ac\uc790\uac00 \uc9c1\uc811 \uc81c\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

3. \uc635\ud2b8\uc544\uc6c3 \uad8c\ub9ac<\/h3>\n

\uc0ac\uc6a9\uc790\ub294 \uae30\uc5c5\uc5d0\uac8c \uc790\uc2e0\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \uc81c3\uc790\uc5d0\uac8c \u2018\ud310\ub9e4\u2019\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc694\uad6c\ud560 \uad8c\ub9ac\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130\uac00 \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c \u2018\ud310\ub9e4\u2019\ub418\ub294 \uac83\uc73c\ub85c \uac04\uc8fc\ub418\ub294 \uacbd\uc6b0, \uad11\uace0\uc8fc\uc640 \ud30c\ud2b8\ub108\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc635\ud2b8\uc544\uc6c3 \uad8c\ub9ac\ub97c \ud589\uc0ac\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4<\/p>\n

AG \uaddc\uc81c \ucd08\uc548\ub3c4 \uad11\uace0\uc8fc\uc640 \ud30c\ud2b8\ub108\ub4e4\uc740 \uc0ac\uc6a9\uc790\uac00 \uc635\ud2b8\uc544\uc6c3\uc744 \uc694\uccad\ud558\uae30 \uc774\uc804 90\uc77c \ub3d9\uc548 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\uac00 \u2018\ud310\ub9e4\u2019\ub41c \ubaa8\ub4e0 \uc81c3\uc790\uc5d0\uac8c \uc774\ub7ec\ud55c \uc0ac\uc2e4\uc744 \uacf5\uc9c0\ud574\uc57c \ud55c\ub2e4\uace0 \uba85\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc6a9\uc790\ub4e4\uc744 \uc704\ud574 \uc774\ub7ec\ud55c \uc808\ucc28\ub97c \ucd5c\ub300\ud55c \uac04\uc18c\ud558\uac8c \ub9cc\ub4e4\uae30 \uc704\ud574 DAA\uc640 IAB \uac19\uc740 \uc5c5\uacc4\uc758 \ud611\ud68c\ub4e4\uc740 \uc635\ud2b8\uc544\uc6c3\uacfc \uc81c3\uc790 \uacf5\uc9c0\uac00 \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ub418\uc5b4\uc57c \ud558\ub294\uc9c0\ub97c \uaddc\uc815\ud558\ub294 \uc5c5\uacc4 \ud45c\uc900\uc744 \ub9c8\ub828\ud558\ub294 \uc791\uc5c5\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c0\ub09c 14\ub144\uac04, \ud06c\ub9ac\ud14c\uc624\ub294 \uc5c4\uaca9\ud55c \uc218\uc900\uc758 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \ubc0f \ubcf4\ud638\ub97c \uc720\uc9c0\ud574\uc654\uc2b5\ub2c8\ub2e4.<\/h3>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc591\ud55c \uad00\ub828 \uc778\uc99d\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub354 \ud070 \ud22c\uba85\uc131\uacfc \ud1b5\uc81c\ub825\uc744 \uc81c\uacf5\ud558\ub294 \uc774\ub2c8\uc154\ud2f0\ube0c\ub4e4\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 IAB \ud22c\uba85\uc131 \ubc0f \ub3d9\uc758 \ud504\ub808\uc784\uc6cc\ud06c(TCF)\ub97c \uc9c0\uc9c0\ud558\uba70, AdChoices \ud504\ub85c\uadf8\ub7a8 \ub4f1 \uc5c5\uacc4 \ubaa8\ubc94\uc0ac\ub840\ub97c \uc870\uae30\uc5d0 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 CCPA\uac00 \ubbf8\uce60 \uc601\ud5a5\uc744 \uc778\uc9c0\ud558\uace0 \ubbf8\ub9ac \uc900\ube44\ub97c \ud588\uc73c\uba70, \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \ud06c\ub9ac\ud14c\uc624\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \ud0dc\uc138\ub97c \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uaddc\uc81c\ub97c \uc774\ud574\ud558\uace0 \uc774\uc5d0 \ub300\ube44\ud558\uae30 \uc704\ud574 \ud568\uaed8 \ud611\ub825\ud568\uc73c\ub85c\uc368, \uc6b0\ub9ac \ubaa8\ub450\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\uac00 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uacf5\uc815\ud558\uace0 \uc548\uc804\ud558\uac8c \ucde8\uae09\ud560 \uac83\uc774\ub77c\uace0 \ubbff\ub294 \ubbf8\ub798\ub97c \ub9de\uc774\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \ud06c\ub9ac\ud14c\uc624\uc758 CCPA \ubcf4\uace0\uc11c<\/a>\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/p>\n

\ubc95\uc801\uace0\uc9c0: \uc774 \uae00\uc740 \uc138\ubd80\uc801\uc778 \uc124\uba85 \uc5c6\uc774 CCPA\uc640 \uad00\ub828\ub41c \uc8fc\uc694 \uc694\uad6c\uc0ac\ud56d\uc744 \uc694\uc57d\ud55c \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uad00\ud589\uc774 \uaddc\uc81c\ub97c \uc62c\ubc14\ub974\uac8c \uc900\uc218\ud560 \uc218 \uc788\ub3c4\ub85d \uc804\ubb38\uac00\uc5d0\uac8c \ubc95\uc801 \uc790\ubb38\uc744 \uad6c\ud558\uc2dc\uae38 \uad8c\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc774 \uae00\uc740 \ubc95\uc801 \uc790\ubb38\uc774 \uc544\ub2c8\uba70, \ubcc0\ud638\uc0ac\uc640 \uace0\uac1d \uad00\uacc4 \uc218\uc900\uc758 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \uc758\ub3c4\ub41c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud544\uc694\ud55c \uacbd\uc6b0, \uc804\ubb38\uac00\uc5d0\uac8c \ubc95\uc801 \uc790\ubb38\uc744 \uad6c\ud558\uc2ed\uc2dc\uc624. 2020\ub144 1\uc6d4 1\uc77c, \ubbf8\uad6d \uc5ed\uc0ac\uc0c1 \uac00\uc7a5 \ud3ec\uad04\uc801\uc778 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95\uc778 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc8fc \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95(CCPA)\uc774 \uc2dc\ud589\ub429\ub2c8\ub2e4. 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