{"id":11673,"date":"2020-01-21T15:03:56","date_gmt":"2020-01-21T15:03:56","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/2019-year-in-review\/"},"modified":"2021-01-06T19:36:11","modified_gmt":"2021-01-06T19:36:11","slug":"2019%eb%85%84-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%bd%98%ed%85%90%ec%b8%a0-%ed%9a%8c%ea%b3%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2019%eb%85%84-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%bd%98%ed%85%90%ec%b8%a0-%ed%9a%8c%ea%b3%a0\/","title":{"rendered":"\uc870\ud68c \uc218 1\ubc31\ub9cc \ud68c \uae30\ub85d: 2019\ub144 \ud06c\ub9ac\ud14c\uc624 \ucf58\ud150\uce20 \ud68c\uace0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>2017\ub144 \ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud6cc\ub96d\ud55c \uad11\uace0\ub97c \ub9cc\ub4dc\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ube14\ub85c\uadf8\ub97c \uad6c\ucd95\ud558\uace0\uc790 \uae00\ub85c\ubc8c \ucf58\ud150\uce20 \ud504\ub85c\uadf8\ub7a8\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \ubc1c\uacac\ub41c \uc0ac\uc2e4\uc744 \uacf5\uc720\ud558\uace0, \uad11\uace0 \uc804\ub7b5\uc5d0 \ub300\ud55c \uae00\uc744 \ubc1c\uac04\ud558\uba70, \ub610 \uc5c5\uacc4 \ubc0f \uace0\uac1d\uc758 \uc774\uc57c\uae30\ub97c \uc804\ud558\uba74\uc11c, \ud06c\ub9ac\ud14c\uc624\uc758 \ucf58\ud150\uce20\ud300\uc740 \ube14\ub85c\uadf8\ub97c \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ub9cc\ub4dc\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub9ac\uc18c\uc2a4\ub85c \ub9cc\ub4e4\uae30 \uc704\ud574 \ubaa8\ub4e0 \ub178\ub825\uc744 \uae30\uc6b8\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2019\ub144\uc740 \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c \ub73b\uae4a\uc740 \ud55c \ud574\uc600\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc5f0\uad6c\uc870\uc0ac\uac00 TV\uc5d0 \uc18c\uac1c\ub418\uace0 \uc804 \uc138\uacc4\uc5d0 \uc54c\ub824\uc84c\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc81c\ud488\uacfc \uae30\uc5c5\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud558\ub294 \ubc29\ubc95\uc744 \uc7ac\uc815\uc758\ud558\ub294\ub370 \uae30\uc5ec\ud588\uace0, \ube14\ub85c\uadf8 \uc870\ud68c \uc218\ub294 \uac70\uc758 1\ubc31\ub9cc \ud68c(~955,000)\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\ub144\ub3c4 \ud2b8\ub798\ud53d \ub300\ube44 30%\uac00 \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4. 2017\ub144 12\uc6d4 \uae30\uc900 \uc870\ud68c \uc218\ub294 \uc57d 25,000\ud68c\uc600\uace0, 2018\ub144 12\uc6d4\uc740 57,000\ud68c, 2019\ub144 12\uc6d4\uc740 82,000\ud68c\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2019\ub144\uc5d0 \uc0dd\uc131\ub41c \ucf58\ud150\uce20\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ube14\ub85c\uadf8<\/strong> <strong>\uac8c\uc2dc\ubb3c<\/strong><strong> 50<\/strong><strong>\uc5ec<\/strong> <strong>\uac1c<\/strong><\/li>\n<li><strong>\uac1c\uc694<\/strong> <strong>\ubb38\uc11c<\/strong><strong>(One sheet) 20<\/strong><strong>\uc5ec<\/strong> <strong>\uac1c<\/strong><strong>\u00a0<\/strong><\/li>\n<li><strong>\ubcf4\uace0\uc11c<\/strong><strong> &amp; <\/strong><strong>\uac00\uc774\ub4dc<\/strong><strong> 12<\/strong><strong>\uac1c<\/strong><\/li>\n<li><strong>\uc6e8\ube44\ub098<\/strong><strong> 10<\/strong><strong>\uac74<\/strong><\/li>\n<\/ul>\n<p>\uae00\ub85c\ubc8c \ucf58\ud150\uce20 \ud504\ub85c\uadf8\ub7a8\uacfc \uc5f4\uc815\uc801\uc778 \uc5f0\uad6c \ubc0f \ub370\uc774\ud130 \uacfc\ud559\ud300\uc758 \ub178\ub825 \ub355\ubd84\uc5d0, \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc591\ud55c \ud310\ub9e4 \uc2dc\uae30\uc640 \uc81c\ud488\uc5d0 \ub300\ud574 \uc0c8\ub85c\uc6b4 \uc0ac\uc2e4\ub4e4\uc744 \ubc1c\uacac\ud558\uace0 \uc774\ub97c \uacf5\uc720\ud558\uc5ec \ub9c8\ucf00\ud130\ub4e4\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294\ub370 \uc77c\uc870\ud588\uc2b5\ub2c8\ub2e4. \ud604\uc9c0\ud300\uacfc\uc758 \ud611\ub825\uc744 \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ud589\uc0ac, \ud504\ub808\uc820\ud14c\uc774\uc158, \uc6cc\ud06c\uc20d, \ud06c\ub9ac\ud14c\uc624 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ucf58\ud150\uce20\ub97c 10\uac1c \uc774\uc0c1\uc758 \uc5b8\uc5b4\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc218\uc694 \ucc3d\ucd9c \ubc0f \uc6b4\uc601\ud300\uc740 \ub610\ud55c \ud06c\ub9ac\ud14c\uc624\uac00 \ub2e4\uc6b4\ub85c\ub4dc \uc218\uc640 \ub4f1\ub85d \uc218\ub294 \ubb3c\ub860 \ub9e4\ucd9c \ub808\ubca8\uae4c\uc9c0 \ucd94\uc801\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2019\ub144 \uac00\uc7a5 \uc778\uae30\uac00 \uc788\uc5c8\ub358 \ucf58\ud150\uce20\ub97c \ubd84\uc11d\ud574\ubcf8 \uacb0\uacfc \ubc1d\ud600\uc9c4 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>1. Z <\/strong><strong>\uc138\ub300\uac00<\/strong> <strong>\uc774\uc81c<\/strong> <strong>\ubc00\ub808\ub2c8\uc5c4<\/strong> <strong>\uc138\ub300\uc758<\/strong> <strong>\uc790\ub9ac\ub97c<\/strong> <strong>\ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>2019\ub144 \uac00\uc7a5 \uc778\uae30\uac00 \uc788\uc5c8\ub358 \ud06c\ub9ac\ud14c\uc624\uc758 \ube14\ub85c\uadf8\ub294 <a href=\"http:\/\/www2.criteo.com\/gen-z-report-download\">Z \uc138\ub300 \ubcf4\uace0\uc11c<\/a>\uc5d0 \uae30\ubc18\ud55c\u201c\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 vs Z \uc138\ub300: 4\uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810\u201d\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ube14\ub85c\uadf8\uc758 \uc77c\ubcf8\uc5b4 \ubc84\uc804\uc740 2019\ub144 \ud55c\ud574 \uc57d 70,000\ud68c\uac00 \uc870\ud68c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc601\uc5b4 \ubc84\uc804\uc758 \uc870\ud68c \uc218\ub3c4 7,000\ud68c\uac00 \ub118\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ube14\ub85c\uadf8\uac00 \uc774\ub807\uac8c \ud070 \uc778\uae30\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\ub358 \uc8fc\uc694 \uc774\uc720\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucf58\ud150\uce20\ud300\uacfc \ud604\uc9c0\ud300\uc758 \ubc00\uc811\ud55c \ud611\ub825 \ub355\ubd84\uc785\ub2c8\ub2e4. 74%\uc758 \ud2b8\ub798\ud53d\uc740 Google\uc5d0\uc11c \uc57c\uae30\ub418\uc5c8\uace0 17%\ub294 Yahoo!\uc5d0\uc11c \ub098\uc654\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uc758 \uacbd\uc6b0, \uac80\uc0c9 \uc5d4\uc9c4\uc5d0 \uc77c\ubcf8\uc5b4 \ubc84\uc804 \uac8c\uc2dc\ubb3c\uc774 \ub4f1\uc7a5\ud558\uae30 \uc2dc\uc791\ud588\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Z \uc138\ub300\uc640 \uad00\ub828\ub41c \ub610 \ub2e4\ub978 \ube14\ub85c\uadf8 <a href=\"https:\/\/www.criteo.com\/blog\/gen-z-social-media\/\">Z \uc138\ub300\uc5d0\uac8c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c:<\/a><a href=\"https:\/\/www.criteo.com\/blog\/gen-z-social-media\/\"> YouTube, Instagram, Snapchat<\/a>\uc740 \uc870\ud68c \uc218 14,302\ud68c\ub97c \uae30\ub85d\ud558\uba70 \uc0c1\uc704 10\uc704\uad8c\uc5d0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>2. <\/strong><strong>\uad50\uc721<\/strong><strong> + SEO = <\/strong><strong>\ub192\uc740<\/strong> <strong>\uc218\uce58<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/email-open-rates\/\">\ub9c8\ucf00\ud305 \uc774\uba54\uc77c:<\/a><a href=\"https:\/\/www.criteo.com\/blog\/email-open-rates\/\"> \uc624\ud508\uc728 &amp; \ud074\ub9ad\ub960<\/a>\uc740 Z \uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub97c \ube44\uad50\ud55c \uc77c\ubcf8\uc5b4 \ubc84\uc804 \ucf58\ud150\uce20 \uc911 \uac70\uc758 16,000\ud68c\uac00 \uc870\ud68c\ub418\uc5b4 2\uc704\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654(SEO)\uc5d0 \ub300\ud55c \uc774 \uac8c\uc2dc\ubb3c\uc740 \ub610\ud55c \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \uae30\ubcf8\uc801\uc778 \ud1b5\uacc4\uce58\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad50\uc721\uc801\uc778 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20\uc758 \uacbd\uc6b0, \uc62c\ubc14\ub978 \ud0a4\uc6cc\ub4dc\ub97c \uc0ac\uc6a9\ud558\uba74 \ud2b9\ud788 \uc870\ud68c \uc218\uac00 \uc624\ub985\ub2c8\ub2e4.<\/p>\n<p>2017\ub144 4\uc6d4 \ubc1c\ud45c\ub41c <a href=\"https:\/\/www.criteo.com\/blog\/whats-difference-cpc-cpm\/\">CPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?<\/a>\uac00 \uad73\uac74\ud558\uac8c 3\uc704\uc758 \uc790\ub9ac\ub97c \uc9c0\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2019\ub144, CPC\uc640 CPM\uc744 \ube44\uad50\ud55c \ud55c\uad6d\uc5b4 \ubc84\uc804 \uac8c\uc2dc\ubb3c\uc758 \uc870\ud68c \uc218\ub294 12,000\ud68c\uac00 \ub118\uc5c8\uace0 \uc601\uc5b4 \ubc84\uc804 \uac8c\uc2dc\ubb3c\uc758 \uc870\ud68c \uc218\ub3c4 12,000\ud68c\uc5d0 \uadfc\uc811\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2017\ub144\uc5d0 \ubc1c\ud45c\ub41c \uac8c\uc2dc\ubb3c <a href=\"https:\/\/www.criteo.com\/ru\/blog\/14-\u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440-\u043a\u043e\u0442\u043e\u0440\u044b\u0435-\u0434\u043e\u043b\u0436\u0435\u043d-\u0437\u043d\u0430\u0442\u044c-\u043a\u0430\u0436\/\">\ub9c8\ucf00\ud130\ub4e4\uc774 \uc54c\uc544\uc57c \ud558\ub294 14\uac1c \uc57d\uc790<\/a>\ub294 \ub7ec\uc2dc\uc544 \ub3c5\uc790\ub4e4 \ub355\ubd84\uc5d0 4\uc704\uc5d0 \uc62c\ub790\uc2b5\ub2c8\ub2e4. \ub7ec\uc2dc\uc544 \ubc84\uc804\uc740 \uc601\uc5b4\ub85c \ubc1c\ud45c\ub418\uc5c8\uc9c0\ub9cc URL\uc740 \ub7ec\uc2dc\uc544\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc870\ud569\uc73c\ub85c, \uc774 \uac8c\uc2dc\ubb3c\uc758 \uc9c0\ub09c\ud574 \uc870\ud68c \uc218\ub294 \uac70\uc758 10,000\ud68c\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uac8c\uc2dc\ubb3c\uc774 \uac00\uc7a5 \ub9ce\uc774 \uc77d\ud78c \ub3c4\uc2dc\ub294 \ubaa8\uc2a4\ud06c\ubc14, \uc0c1\ud2b8\ud398\ud14c\ub974\ubd80\ub974\ud06c, \ud0a4\uc608\ud504\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc77c\ubcf8 \ud604\uc9c0 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c \u201c<a href=\"https:\/\/www.criteo.com\/jp\/blog\/\u3069\u3053\u304c\u9055\u3046\uff1f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\/\">\ub9ac\ub9c8\ucf00\ud305\uacfc \ub9ac\ud0c0\uae30\ud305\uc758 \ucc28\uc774<\/a>\u201d\ub294 \uac70\uc758 8,000\ud68c \uc815\ub3c4 \uc870\ud68c\uac00 \ub418\uc5c8\uace0, \ud06c\ub9ac\ud14c\uc624\uc758 \ud5e4\ub354 \ube44\ub529 \ubaa8\ub378\uc5d0 \ub300\ud574 \uc124\uba85\ud55c \ub2e4\ub978 \uac8c\uc2dc\ubb3c\uc740 \uc57d 6,000\ud68c\uac00 \uc870\ud68c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\ub4e4\uc740 \ub354 \ub9ce\uc740 \ube14\ub85c\uadf8 \ud2b8\ub798\ud53d\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud55c \uc544\uc8fc \uc88b\uc740 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 CTA\uc640 \uad00\ub828 \ucf58\ud150\uce20\ub85c \uac8c\uc2dc\ubb3c\uc744 \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368, \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\ub4e4\uc774 \ud06c\ub9ac\ud14c\uc624\ub85c \ud1b5\ud558\ub294 \uad00\ubb38\uc73c\ub85c\uc11c\uc758 \uc5ed\ud560\uc744 \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>3. <\/strong><strong>\ub354<\/strong> <strong>\uad6c\uccb4\uc801\uc77c\uc218\ub85d<\/strong> <strong>\ub354<\/strong> <strong>\ud6a8\uacfc\uc801<\/strong><\/h3>\n<p>\uc131\uacf5\uc801\uc778 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc758 \ube44\ubc95\uc740?<\/p>\n<p>\uad6c\uccb4\uc801\uc778 \ubaa9\ub85d\uacfc \uc2e4\uc138\uacc4 \uc608\uc2dc\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/blog\/beauty-content-marketing-strategies\/\">\uc644\ubcbd\ud558\uac8c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\ub294 3\uac1c\uc758 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc<\/a>\uac00 \uc57d 8,600 \uc870\ud68c \uc218\ub97c \uae30\ub85d\ud558\uba70 5\uc704\ub97c \ucc28\uc9c0\ud55c \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n<p>\u201c\ubdf0\ud2f0 \uc0c1\uc2b9 \ud6a8\uacfc\u201d \uc5ed\uc2dc \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc758 \uc2e4\uc81c \uc608\ub97c \ucc3e\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub9ce\uc774 \uc788\uc2b5\ub2c8\ub2e4. 14\uc704\ub97c \ucc28\uc9c0\ud55c <a href=\"https:\/\/www.criteo.com\/blog\/beauty-brand-instagram-marketing\/\">\uc8fc\ubaa9\ud560 \ub9cc\ud55c Instagram \uacc4\uc815\uc744 \ubcf4\uc720\ud55c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc Best 10<\/a>\uc740 \uc57d 7,800\ud68c\uac00 \uc870\ud68c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc720\uc6a9\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uc774\ub7ec\ud55c \uac8c\uc2dc\ubb3c\uc740 \ud06c\ub9ac\ud14c\uc624\uac00 \ud2b9\uc815 \ubd84\uc57c\uc5d0\uc11c \ub300\ud654\uc758 \uc77c\ubd80\uac00 \ub418\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<h3><strong>4. <\/strong><strong>\uc5b8\uc81c\ub098<\/strong> <strong>\uc0ac\ub791\ubc1b\ub294<\/strong> <strong>\uc804\ub9dd<\/strong><strong> &amp; <\/strong><strong>\ud2b8\ub80c\ub4dc<\/strong><\/h3>\n<p>\ub0b4\ub144\uc758 \uc8fc\uc694 \ucd94\uc138\ub098 \uc804\ub9dd\uc774 \ud3ec\ud568\ub41c \uac8c\uc2dc\ubb3c\uc740 \ub298 \uc778\uae30\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \ud56d\uc0c1 \uc5c5\uacc4\uc5d0\uc11c \uc120\ub3c4\uc801\uc778 \uc704\uce58\uc5d0 \uc788\uae38 \uc6d0\ud558\uae30 \ub54c\ubb38\uc5d0 <a href=\"https:\/\/www2.criteo.com\/digital-marketing-planning-guide-2019\">2019 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uacc4\ud68d \uac00\uc774\ub4dc<\/a>\uac00 2019\ub144\uc5d0 \uac00\uc7a5 \uc778\uae30\uac00 \uc788\uc5c8\ub358 \uac00\uc774\ub4dc\ub77c\ub294\uac8c \ub180\ub78d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud568\uaed8 \uc81c\uacf5\ub418\uc5c8\ub358 \u201c<a href=\"https:\/\/www.criteo.com\/blog\/2019-digital-marketing-trends\/\">2019\ub144 \uc8fc\ubaa9\ud574\uc57c \ud560 7\uac00\uc9c0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucd94\uc138<\/a>\u201d \ube14\ub85c\uadf8\ub294 \uc57d 8,400\ud68c \uc870\ud68c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>5. <\/strong><strong>\ud074\ub9ad\uc744<\/strong> <strong>\ubd80\ub974\ub294<\/strong> <strong>\ub370\uc774\ud130<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc5f0\uad6c\uc870\uc0ac\uc640 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \ubc1c\uacac\ub41c \uc218\uce58\ub294 \uc5b8\uc81c\ub098 \ub9ce\uc740 \uad00\uc2ec\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc790\uccb4\uc801\uc73c\ub85c \uc0c1\ub2f9\ub7c9\uc758 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uae30 \ub54c\ubb38\uc5d0, \ub0b4\uc6a9\uc744 \ucd5c\ub300\ud55c \ud765\ubbf8\ub86d\uace0 \uc774\ud574\ud558\uae30 \uc27d\uac8c \ub9cc\ub4e4\ub824\uace0 \ub178\ub825\uc744 \ud569\ub2c8\ub2e4. \u201c\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720\u201d \ub4f1\uacfc \uac19\uc740 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \uc5bb\uc5b4\uc9c4 \uacb0\uacfc\ub294 \uc628\ub77c\uc778\/\uc624\ud504\ub77c\uc778 \ub9e4\uccb4\uc640 TV\uc5d0\uc11c \uc18c\uac1c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. (\uc544\ub798 \ub0b4\uc6a9 \ucc38\uc870) <a href=\"https:\/\/www.criteo.com\/blog\/criteo-seasonal-sales-dashboard\/\">\uc2dc\uc988\ub110 \uc138\uc77c\uc988 \ub300\uc2dc\ubcf4\ub4dc<\/a>, <a href=\"https:\/\/www.criteo.com\/blog\/seasonal-shopping-snapshot\/\">\uc2dc\uc988\ub110 \uc1fc\ud551 \uc2a4\ub0c5\uc0f7<\/a> \ub4f1 \ud06c\ub9ac\ud14c\uc624\uc758 \uc591\ubc29\ud5a5 \ub514\uc9c0\ud138 \uacc4\ud68d \ud234\uc740 \ud53c\ud06c \uc1fc\ud551 \uc2dc\uc98c\uc5d0 \uc138\ubd80\uc801\uc778 \uac70\ub798 \uc218\uc900\uc5d0\uc11c \uc5b4\ub5a4 \uc77c\uc774 \ubc8c\uc5b4\uc9c0\ub294\uac00\uc5d0 \ub300\ud574 \uc218\ucc9c \uba85\uc758 \uad00\uc2ec\uc744 \ub04c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud06c\ub9ac\ud14c\uc624\uac00<\/strong> <strong>\ucd1d\uc560\ud55c<\/strong><strong> 2019<\/strong><strong>\ub144<\/strong> <strong>\ud504\ub85c\uc81d\ud2b8<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\ud300\uc740 2019\ub144\uc758 \uc5b4\ub5a4 \uc810\uc774 \uac00\uc7a5 \ud765\ubbf8\ub85c\uc6e0\ub2e4\uace0 \uc0dd\uac01\ud558\ub294\uc9c0 \uc880 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30 \uc704\ud574, \uc218\uc11d \uae00\ub85c\ubc8c \ucf58\ud150\uce20 \uc804\ub7b5 \ub2f4\ub2f9\uc790\uc778 \ubbf8\uc140 \ud504\ub8e8\uc5e3(Michelle Pruett)\uacfc \uae00\ub85c\ubc8c \ucf58\ud150\uce20 \uc804\ub7b5 \ub2f4\ub2f9\uc790 \ud2b8\ub9ac\uc2dc\uc544 \uce74\ub974(Tricia Carr)\uc5d0\uac8c \uac00\uc7a5 \uc88b\uc544\ud558\ub294 \uc138 \uac00\uc9c0 \ud504\ub85c\uc81d\ud2b8\ub97c \uaf3d\uc544\ub2ec\ub77c\uace0 \uc694\uccad\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ubbf8\uc140<\/strong> <strong>\ud504\ub8e8\uc5e3<\/strong><strong>, <\/strong><strong>\uc218\uc11d<\/strong> <strong>\uae00\ub85c\ubc8c<\/strong> <strong>\ucf58\ud150\uce20<\/strong> <strong>\uc804\ub7b5<\/strong> <strong>\ub2f4\ub2f9\uc790<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u201c\ud06c\ub9ac\ud14c\uc624\uc758 \ud31f\uce90\uc2a4\ud2b8\uc778 AdTalk\ub294 \uc6b0\ub9ac\uac00 \uc0c8\ub85c\uc6b4 \ud3ec\ub9f7\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\ub97c \ubc1c\uacac\ud558\uba70 \uc0c8\ub85c\uc6b4 \ucc44\ub110\ub85c \ud765\ubbf8\ub97c \ub04c \uc218 \uc788\ub3c4\ub85d \ud574\uc900 \uba4b\uc9c4 \ubc29\ubc95\uc774\uc5c8\uc2b5\ub2c8\ub2e4. S\u00e9zane\uacfc Glossier\ucc98\ub7fc \uc18c\ube44\uc790\ub97c \uc9c1\uc811 \uc0c1\ub300\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \uc791\uc740 \ud2c8\uc0c8 \uc81c\ud488\uc5d0\uc11c \ubbf8\uad6d\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc74c\ub8cc\uc218\ub85c \uc790\ub9ac\uc7a1\uc740 \uc120\ub3c4\uc801\uc778 Bai\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \ud06c\ub9ac\ud14c\uc624\uac00 \uad11\uace0 \uae30\uc220 \uc804\ubc18\uc5d0\uc11c \uace0\uc720\ud55c \ubaa9\uc18c\ub9ac\uc640 \uad00\uc810\uc744 \ubd80\uac01\uc2dc\ucf1c \uc904 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud31f\uce90\uc2a4\ud2b8\ub294 \ud604\uc5c5 \uc885\uc0ac\uc790\ub4e4\uc774 \uc2e4\uc81c \uc5c5\ubb34\uc5d0\uc11c \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uc720\ud589\uc5b4(\ud601\uc2e0, \uace0\uac1d-\uc911\uc2ec, \uc640\ud574)\ub4e4\uc744 \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c \uc54c\ub824\uc8fc\ub294 \ud3ec\ub7fc\uc758 \uc5ed\ud560\uc744 \ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uacfc\uc815\uc5d0\uc11c, \uc0ac\uace0 \ub9ac\ub354\ub85c\uc11c\uc758 \ud06c\ub9ac\ud14c\uc624 \uc704\uce58\ub97c \uacf5\uace0\ud788 \ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/sezane-podcast\/\"><strong>\uc9c0\uae08 \ub4e3\uae30<\/strong><\/a><\/p>\n<h3><strong>\uad6c\ub9e4\ub97c<\/strong> <strong>\ud558\ub294<\/strong> <strong>\uc774\uc720<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/why-we-buy\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11675 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/brandloyalty-1024x474.jpg\" alt=\"\" width=\"640\" height=\"296\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/brandloyalty-1024x474.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/brandloyalty-300x139.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/brandloyalty-768x355.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/brandloyalty.jpg 1275w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\u201c\ud06c\ub9ac\ud14c\uc624\uac00 \uc218\ud589\ud55c \uc124\ubb38\uc870\uc0ac \u2018\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720\u2019\ub294 \uac04\ub2e8\ud55c \uc124\ubb38\uc870\uc0ac\ub85c \uc2dc\uc791\ud574 2019\ub144 \ud55c \ud68d\uc744 \uae0b\ub294 \uc911\uc694\ud55c \uc5f0\uad6c\uc870\uc0ac \ubcf4\uace0\uc11c\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc \uac00\uce58, \uace0\uac1d \ucda9\uc131\ub3c4 \ub4f1\uc744 \ub458\ub7ec\uc2fc \uacb0\uacfc\ub294 \ud2b9\ud788 \ub180\ub77c\uc6c0\uc744 \uc120\uc0ac\ud588\uace0, \ud55c\ud574 \ub3d9\uc548 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uace0\uc720\ud55c \ud504\ub808\uc820\ud14c\uc774\uc158, \uba38\ub9ac\ub9d0, \uc601\uc5c5 \uc790\ub8cc\ub97c \uc791\uc131\ud558\ub294\ub370 \ud544\uc694\ud55c \uacac\uace0\ud55c \uae30\ubc18\uc744 \ub9c8\ub828\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \ud1b5\uacc4 \uc218\uce58\ub294 \uc804 \uc138\uacc4 \ub9e4\uccb4\uc5d0\uc11c \uacc4\uc18d \uc778\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/why-we-buy\/\"><strong>\uc870\uc0ac \uacb0\uacfc \ubcf4\uae30<\/strong><\/a><\/p>\n<h3><strong>2019<\/strong><strong>\ub144<\/strong> <strong>\ud640\ub9ac\ub370\uc774<\/strong> <strong>\ucf58\ud150\uce20<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8<\/strong><strong>\u00a0<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/seasonal-shopping-snapshot\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11677 size-large\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/01\/snapshotseasonal-1024x441.jpg\" alt=\"\" width=\"640\" height=\"276\" \/><\/a><\/p>\n<p>\u201c17\uac1c\uad6d\uc5d0 \ub300\ud55c \ub370\uc774\ud130\uac00 \ub2f4\uae34 \uc778\ud130\ub799\ud2f0\ube0c \ub9f5\uc5d0\uc11c \ud604\uc9c0 \ube14\ub85c\uadf8, \ubcf4\uace0\uc11c, \uc2ac\ub77c\uc774\ub4dc, \uac1c\uc694 \ubb38\uc11c\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \ud06c\ub9ac\ud14c\uc624\uc758 \ud640\ub9ac\ub370\uc774 2019 \ucea0\ud398\uc778\uc740 \uc804 \uc138\uacc4 \uc5ec\ub7ec \ub300\ub959\uc5d0 \uac78\uccd0 \ub9ce\uc740 \ud300\ub4e4\uc758 \ubc00\uc811\ud55c \uc870\uc728\uacfc \ud611\uc5c5\uc774 \uc694\uad6c\ub418\ub294 \ub300\ub300\uc801\uc778 \uc791\uc5c5\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8\ub7ec\ud55c \ub178\ub825\uc740 \uc88b\uc740 \uacb0\uc2e4\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4. 10\uc6d4, \ud06c\ub9ac\ud14c\uc624\uc758 \ud640\ub9ac\ub370\uc774 \ubcf4\uace0\uc11c\ub294 \uc720\uae30\uc801 \uac80\uc0c9 \uacb0\uacfc\uc758 \uccab \ubc88\uc9f8 \ud398\uc774\uc9c0\uc5d0 \uc62c\ub790\uc2b5\ub2c8\ub2e4.<\/p>\n<p>12\uc6d4, \ud640\ub9ac\ub370\uc774 \ucf58\ud150\uce20 \ud504\ub85c\uadf8\ub7a8\uc758 \uc804\uccb4 \uc790\ub8cc\ub4e4\uc740 20,000\ud68c \uac00\uae4c\uc774 \uc870\ud68c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uc5f0\uad6c\uc870\uc0ac, \ud604\uc7a5, \ub514\uc790\uc778 \ubc0f \ub9c8\ucf00\ud305\ud300\ub4e4\uc758 \ub9ce\uc740 \ubd80\uc11c \uac04 \ud611\ub825\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8\ub7ec\ud55c \ub178\ub825\uc740 \uacb0\uc2e4\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4!\u201d<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/seasonal-shopping-snapshot\/\"><strong>\uc778\ud130\ub799\ud2f0\ube0c \ud640\ub9ac\ub370\uc774 \ub300\uc2dc\ubcf4\ub4dc \ubcf4\uae30<\/strong><\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>\ud2b8\ub9ac\uc2dc\uc544<\/strong> <strong>\uce74\ub974<\/strong><strong>, <\/strong><strong>\uae00\ub85c\ubc8c<\/strong> <strong>\ucf58\ud150\uce20<\/strong> <strong>\uc804\ub7b5<\/strong> <strong>\ub2f4\ub2f9\uc790<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/4-hacks-to-grow-your-ecommerce-sales\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11679 size-large\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/01\/4hacks-1024x478.jpg\" alt=\"\" width=\"640\" height=\"299\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u201c\uc774\uc81c \ub9c9 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc2dc\uc791\ud55c \uc18c\uae30\uc5c5\ub4e4\uc774 \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc744 \ud3b8\uc548\ud558\uac8c \uc0dd\uac01\ud560 \uc218 \uc788\uac8c \ub9cc\ub4e4\ub824\uace0 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc774 \uae30\uc5c5\ub4e4\uc744 \uc704\ud55c \ucf58\ud150\uce20 \uc2dc\ub9ac\uc988\ub97c \ub9cc\ub4e4\uc5c8\uc8e0. \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\ub294 \uc21c\uac04\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud558\ub294 \uc21c\uac04\uae4c\uc9c0\uc758 \uad6c\ub9e4 \ud37c\ub110\uc744 \ub354 \ub9ce\uc740 \uace0\uac1d\uc774 \uc9c0\ub098\uac08 \uc218 \uc788\uac8c \ub9cc\ub4dc\ub294 \uac04\ub2e8\ud55c \uc804\ub7b5\uc774 \ub2f4\uae34 e\ubd81, \ube60\ub978 \uac00\uc774\ub4dc, \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c, \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud035 \uac00\uc774\ub4dc\uc758 \uacbd\uc6b0\ub294 8\uac1c\uad6d\uc5d0\uc11c \ubc88\uc5ed\ub418\uc5c8\uace0, \uae00\ub85c\ubc8c \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc758 \ud398\uc774\uc9c0 \uc870\ud68c\uc218\ub294 \uac70\uc758 1,400\ud68c\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/4-hacks-to-grow-your-ecommerce-sales\/\"><strong>\uac00\uc774\ub4dc \ub2e4\uc6b4\ub85c\ub4dc\ud558\uae30<\/strong><\/a><\/p>\n<h3><strong>2019<\/strong><strong>\ub144<\/strong> <strong>\uc6e8\ube44\ub098<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8<\/strong><strong>\u00a0<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/digital-marketing-webinars\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11681 size-large\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/01\/webinarscreenshot-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" \/><\/a><\/p>\n<p>\u201c\uc62c \ucd08\uc5d0 \ud06c\ub9ac\ud14c\uc624\uc5d0 \uc785\uc0ac\ud55c \ud6c4 \uc6d4\uac04 \uc6e8\ube44\ub098 \ud504\ub85c\uadf8\ub7a8\uc744 \ub2f4\ub2f9\ud558\uac8c \ub418\uc5b4 \ub108\ubb34 \uae30\ubee4\uc2b5\ub2c8\ub2e4. 2019\ub144\uc5d0\ub294 \uc778\uacf5\uc9c0\ub2a5, \uace0\uac1d \ucda9\uc131\ub3c4, \ud480\ud37c\ub110 \ub9c8\ucf00\ud305, \ud640\ub9ac\ub370\uc774 \ub4f1\uc744 \uc8fc\uc81c\ub85c \uc6e8\ube44\ub098\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4\ub3c4, \uc62c\ud574\uc5d0\ub294 \uc6e8\ube44\ub098\uc5d0 \ub300\ud55c \uc0ac\uace0\ub97c \uc804\ud658\ud588\ub2e4\ub294 \uc810\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc6e8\ube44\ub098\ub294 \ub2e8\ubc1c\uc801\uc778 \uac83\uc778 \uc774\ubca4\ud2b8\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc774\uc8e0.<\/p>\n<p>\uc6e8\ube44\ub098 \ucf58\ud150\uce20\ub97c \ub2e4\ub4ec\uc5b4\uc11c \ud504\ub9ac\uc820\ud14c\uc774\uc158\uacfc \uc601\uc5c5 \uc790\ub8cc\ub85c \ub9cc\ub4ed\ub2c8\ub2e4. \uc778\uae30 \uc788\ub294 \ud640\ub9ac\ub370\uc774 \uc6e8\ube44\ub098\ub97c \ubaa9\ub85d\uc73c\ub85c \uc815\ub9ac\ud574 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\ub85c \uc804\ud658\uc744 \ud55c \ud398\uc774\uc9c0\ub294 \uc218\ucc9c\ud68c \uc870\ud68c\uac00 \ub418\uc5c8\uace0 Google\uc758 \uccab\ubc88\uc9f8 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\uc5d0 \uc2a4\ub2c8\ud3ab\uacfc \ud568\uaed8 \ud45c\uc2dc\ub418\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/digital-marketing-webinars\/\"><strong>\ud06c\ub9ac\ud14c\uc624 \uc6e8\ube44\ub098 \uc2dc\uccad\ud558\uae30<\/strong><\/a><\/p>\n<h3><strong>The Criteo AI Lab: <\/strong><strong>\ube14\ub799<\/strong> <strong>\ubc15\uc2a4<\/strong> <strong>\uac1c\ubd09<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"Tensorflow with Aur\u00e9lien G\u00e9ron - Criteo AI Lab\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RLKaPzwtIas?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201c2019\ub144 \uc778\uacf5 \uc9c0\ub2a5(Artificial intelligence)\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud544\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud55c \uc694\uc18c \uc911 \ud558\ub098\uc774\uc9c0\ub9cc, \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc778\uacf5 \uc9c0\ub2a5\uc774 \uc5b4\ub5bb\uac8c \uc791\ub3d9\uc744 \ud558\uba70 \uc5b4\ub5bb\uac8c \ubaa8\ub4e0 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\ub294\uc9c0\ub97c \uc644\uc804\ud558\uac8c \uc774\ud574\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \ub354 \uc2a4\ub9c8\ud2b8\ud558\uace0 \ub354 \ube60\ub974\uac8c \ub9cc\ub4e4\uc5b4 \uc904 AI \ubaa8\ub378\ub4e4\uc744 \uac80\ud1a0, \ud14c\uc2a4\ud2b8 \ubc0f \uc138\ubd80 \uc870\uc728\ud558\ub294 \uc804\ub2f4 \uc5f0\uad6c\uc790\uc640 \uc5d4\uc9c0\ub2c8\uc5b4\ub4e4\ub85c \uad6c\uc131\ub41c AI \ub7a9\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc790\uccb4\uc801\uc73c\ub85c \uc5c4\uccad\ub09c \ub9ac\uc18c\uc2a4\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, AI \ub7a9\uc5d0\uc11c \ub098\uc628 \uacb0\uacfc\ub97c \uc77c\ubc18 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\ub824\uace0 \ub178\ub825\ud588\uace0, \uadf8\ub807\uac8c \ub098\uc628 \ucf58\ud150\uce20\ub4e4\uc740 2019\ub144\uc5d0 \ub9ce\uc740 \uc778\uae30\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 AI \uc6e8\ube44\ub098\uc5d0\ub294 1,000\uba85\uc774 \ub118\uac8c \uc2e0\uccad\uc744 \ud588\uace0, \uc7a5\ubb38 \ud615\uc2dd\uc758 AI \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc740 \uac70\uc758 2,000\ud68c\uac00 \uc870\ud68c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/5-ways-the-criteo-ai-lab-is-changing-ad-tech\/\"><strong>\ube14\ub85c\uadf8 \ubcf4\uae30<\/strong><\/a><\/p>\n<h3><strong>2020<\/strong><strong>\ub144<\/strong><strong>: <\/strong><strong>\ub300\ud654\ud615<\/strong> <strong>\ucf58\ud150\uce20\uc758<\/strong> <strong>\ud574<\/strong><\/h3>\n<p>2019\ub144 \ud558\ubc18\uae30, \ud06c\ub9ac\ud14c\uc624\uc758 \ucf58\ud150\uce20\ud300\uc740 \uc601\uc5c5\ud300, \uacc4\uc815 \uc804\ub7b5 \ub2f4\ub2f9\uc790, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubc0f \ucee4\uba38\uc15c\ud300\uacfc \ub300\ud654\ub97c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc77c\uc0c1\uc801\uc778 \uc5c5\ubb34\uc5d0\uc11c, \ud2b9\ud788 \uc7a0\uc7ac\uace0\uac1d\uc774\ub098 \uace0\uac1d\ub4e4\uacfc \ub300\ud654\ub97c \ud560 \ub54c \uc5b4\ub5a4 \uc720\ud615\uc758 \ucf58\ud150\uce20\uac00 \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0\ub97c \uc54c\uace0 \uc2f6\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uc601\uc5c5 \ub2c8\uc988\uc5d0 \ub300\ud55c 20\uc5ec\uc885\uc758 \uac1c\uc694 \ubb38\uc11c\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc804 \uc138\uacc4\uc5d0 30\uc5ec\uacf3\uc758 \ud604\uc9c0 \uc0ac\ubb34\uc18c\ub97c \ub454 \ub355\ubd84\uc5d0, \uac01 \uc9c0\uc5ed\ub9c8\ub2e4 \ud300\uc774 \uc6b4\uc601\ub418\ub294 \ubc29\uc2dd\uc740 \ub300\ub2e8\ud788 \ubcf5\uc7a1\ud569\ub2c8\ub2e4. \uc774\uc81c \ubaa8\ub4e0 \uae00\ub85c\ubc8c \ucf58\ud150\uce20 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ub418\uc5b4 \ub0b4\ub144\uc5d0\ub294 \uc601\uc5c5 \uc9c0\uc6d0\uacfc \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc758 \uc218\uc694 \ucc3d\ucd9c\uc5d0 \uc9d1\uc911\uc744 \ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uac01 \ucf58\ud150\uce20\uac00 \uadf8 \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc5f0\uacb0\ub418\ub3c4\ub85d \ub9cc\ub4e4\uae30 \uc704\ud574 \ud56d\uc2dc \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud06c\ub9ac\ud14c\uc624\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\ub294 \uad00\ub828 \ucf58\ud150\uce20\uc640 \uc774\uba54\uc77c\ub85c \uc5f0\uacb0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ud574\uc5d0\ub294 \uc5b4\ub5bb\uac8c \ub2e4\uc6b4\ub85c\ub4dc \uc790\ub8cc\ub4e4\uc744 \ub3c5\uc790\uc5d0 \ub9de\uac8c \ub354 \ub9de\ucda4\ud654\ud558\uace0 \uc804\uc1a1\ub418\ub294 \uc774\uba54\uc77c\uc774 \uc2e4\uc81c \ub300\ud654\ub97c \ud558\ub294 \uac83 \uac19\uc740 \ub290\ub08c\uc744 \uc904 \uc218 \uc788\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub294\uc9c0, \uadf8\ub9ac\uace0 \uac01 \ub9ac\ub4dc\uac00 \ud06c\ub9ac\ud14c\uc624\ub85c\ubd80\ud130 \ubb34\uc5c7\uc744 \uc6d0\ud558\ub294\uc9c0\ub97c \uace0\ubbfc\ud574 \ubcf4\ub824\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc88b\uc740 \ucf58\ud150\uce20\ub294 \uc88b\uc740 \ub300\ud654\ub97c \uc704\ud55c \ud1a0\ub300\uac00 \ub429\ub2c8\ub2e4. 2020\ub144\uc744 \ubc14\ub77c\ubcf4\uba70 \ud06c\ub9ac\ud14c\uc624\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub2e4\uc591\ud55c \ub300\ud654\ub97c \uc900\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud76c\ub9dd\ucc2c \ud55c\ud574\uac00 \ub418\uc2dc\uae38 \ubc14\ub78d\ub2c8\ub2e4!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 2017\ub144 \ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud6cc\ub96d\ud55c \uad11\uace0\ub97c \ub9cc\ub4dc\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ube14\ub85c\uadf8\ub97c \uad6c\ucd95\ud558\uace0\uc790 \uae00\ub85c\ubc8c \ucf58\ud150\uce20 \ud504\ub85c\uadf8\ub7a8\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \ubc1c\uacac\ub41c \uc0ac\uc2e4\uc744 \uacf5\uc720\ud558\uace0, \uad11\uace0 \uc804\ub7b5\uc5d0 \ub300\ud55c \uae00\uc744 \ubc1c\uac04\ud558\uba70, \ub610 \uc5c5\uacc4 \ubc0f \uace0\uac1d\uc758 \uc774\uc57c\uae30\ub97c \uc804\ud558\uba74\uc11c, \ud06c\ub9ac\ud14c\uc624\uc758 \ucf58\ud150\uce20\ud300\uc740 \ube14\ub85c\uadf8\ub97c \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ub9cc\ub4dc\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub9ac\uc18c\uc2a4\ub85c \ub9cc\ub4e4\uae30 \uc704\ud574 \ubaa8\ub4e0 \ub178\ub825\uc744 \uae30\uc6b8\uc600\uc2b5\ub2c8\ub2e4. 2019\ub144\uc740 \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c \ub73b\uae4a\uc740 \ud55c \ud574\uc600\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc5f0\uad6c\uc870\uc0ac\uac00 TV\uc5d0 \uc18c\uac1c\ub418\uace0 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":11683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-11673","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc870\ud68c \uc218 1\ubc31\ub9cc \ud68c \uae30\ub85d: 2019\ub144 \ud06c\ub9ac\ud14c\uc624 \ucf58\ud150\uce20 \ud68c\uace0 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. 2019\ub144 \uac00\uc7a5 \uc778\uae30\uac00 \uc788\uc5c8\ub358 \ucf58\ud150\uce20\ub97c \ubd84\uc11d\ud574 \uc5bb\uc740 \uacb0\uacfc\ub97c \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/2019%eb%85%84-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%bd%98%ed%85%90%ec%b8%a0-%ed%9a%8c%ea%b3%a0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc870\ud68c \uc218 1\ubc31\ub9cc \ud68c \uae30\ub85d: 2019\ub144 \ud06c\ub9ac\ud14c\uc624 \ucf58\ud150\uce20 \ud68c\uace0 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. 2019\ub144 \uac00\uc7a5 \uc778\uae30\uac00 \uc788\uc5c8\ub358 \ucf58\ud150\uce20\ub97c \ubd84\uc11d\ud574 \uc5bb\uc740 \uacb0\uacfc\ub97c \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/2019\ub144-\ud06c\ub9ac\ud14c\uc624-\ucf58\ud150\uce20-\ud68c\uace0\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-21T15:03:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T19:36:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/art-celebration-city-color-399610.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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