{"id":11702,"date":"2020-01-27T19:04:24","date_gmt":"2020-01-27T19:04:24","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/one-retargeter-vs-two\/"},"modified":"2021-01-06T23:13:07","modified_gmt":"2021-01-06T23:13:07","slug":"%eb%a6%ac%ed%83%80%ea%b8%b0%ed%8c%85-%ed%8c%8c%ed%8a%b8%eb%84%88%eb%a5%bc-%ed%95%9c-%ea%b3%b3%eb%a7%8c-%ec%82%ac%ec%9a%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%83%80%ea%b8%b0%ed%8c%85-%ed%8c%8c%ed%8a%b8%eb%84%88%eb%a5%bc-%ed%95%9c-%ea%b3%b3%eb%a7%8c-%ec%82%ac%ec%9a%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"[RESEARCH] \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \ud55c \uacf3\ub9cc \uc0ac\uc6a9\ud574\uc57c \ud558\ub294 \uc774\uc720"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong><em>\u201c\ub3d9\uc77c \uc2dc\uc7a5\uc5d0\uc11c \uc5ec\ub7ec \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \ud568\uaed8 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uac83\uc774 \uc6b0\ub9ac\uc758 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc81c\uc0b4 \uae4e\uc544\uba39\uae30\uc2dd \uacbd\uc7c1\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uac70\ub4e0\uc694. \uac19\uc740 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub450 \ubc30\uc758 \uac00\uaca9\uc744 \uc9c0\ubd88\ud558\ub294 \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.\u201d \u2013 Wojciech Soltys, Head of Performance Marketing, Remix<\/em><\/strong><\/p>\n<p>\uc801\uc808\ud55c <a href=\"https:\/\/www.criteo.com\/kr\/what-is-retargeting\/\">\ub9ac\ud0c0\uae30\ud305<\/a> \ud30c\ud2b8\ub108\ub97c \ucc3e\uace0 \uc788\uac70\ub098 \uc774\uc81c \ub9c9 \ub9ac\ud0c0\uae30\ud305\uc744 \uc2dc\uc791\ud558\ub294 \ub2e8\uacc4\uc5d0 \uc788\ub294 \ub9c8\ucf00\ud130\ub77c\uba74, \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\ub7ec\ud55c \uc9c8\ubb38\uc744 \ub5a0\uc62c\ub9ac\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 \ud55c \uacf3\uc744 \uc0ac\uc6a9\ud558\ub294 \uac8c \uc88b\uc744\uae4c? \uc544\ub2c8\uba74 \uc5ec\ub7ec \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc744\uae4c?<br \/>\n\u2018\ub2e8\uc77c \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 vs. \ub2e4\uc218 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\u2019\uc758 \ubb38\uc81c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud55c \uacf3\uc744 \uc0ac\uc6a9\ud558\ub4e0, \ub450 \uacf3\uc744 \uc0ac\uc6a9\ud558\ub4e0, \ub9ac\ud0c0\uae30\ud305\uc740 \uc778\uae30\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \u201c\uc560\ub4dc \ud14c\ud06c \ud604\ud669\u201d \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574, \ub9ac\ud0c0\uae30\ud305\uacfc \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uac00 \ub300\ubd80\ubd84\uc758 \uacbd\uc6b0\uc5d0\uc11c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uae30\ubc95\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub2e4\uc9c0 \ub180\ub77c\uc6b4 \uc0ac\uc2e4\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uae30\ud305\uc758 \ud6a8\uacfc\ub97c \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad00\uc2ec\uc744 \ubcf4\uc778 \uc6f9 \ubc29\ubb38\uc790\ub4e4\uc744 \ud0c0\uae30\ud305\ud558\ub294 \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub294 \uc131\uacfc \ud2b8\ub798\ud0b9\uacfc \ucee8\ud2b8\ub864\uc744 \ud1b5\ud574 \ub9e4\uc6b0 \ub192\uc740 ROI\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uad11\uace0<\/strong> <strong>\ud604\ud669<\/strong><\/h3>\n<p>\ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub9c8\ub2e4 \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd\uacfc \uc5ed\ub7c9\uc774 \uac01\uae30 \ub2e4\ub985\ub2c8\ub2e4. 2010\ub144 \ucd08\ubc18\uc5d0\ub9cc \ud574\ub3c4, \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 \ud55c \uacf3\uc774 \uc81c\ud734\ub9e4\uccb4\uc0ac \uc778\ubca4\ud1a0\ub9ac\uc640 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \ub3c5\uc810\uc801\uc774\uace0 \uace0\uc720\ud55c \uc811\uadfc\uc744 \uac00\uc9c0\ub294 \uac83\uc774 \uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 RTB(real-time bidding)\uac00 \uc0dd\uaca8\ub09c \ud6c4, \uace0\uc720\ud55c \uc778\ubca4\ud1a0\ub9ac\uc640 \uc9c4\uc815\ud55c \uc21c\ubc29\ubb38\uc790\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub294 \uc18c\uc218\uc5d0 \ubd88\uacfc\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \ud30c\ud2b8\ub108\ub294 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 RTB \uc775\uc2a4\uccb4\uc778\uc9c0\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc775\uc2a4\uccb4\uc778\uc9c0\ub294 \uac1c\ubc29\uc774 \ub418\uc5b4 \ub9ce\uc740 \uc5c5\uccb4\ub4e4\uc774 \uc785\ucc30\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc804\uc6a9 \ub610\ub294 \uc99d\ubd84\uc758 \uc778\ubca4\ud1a0\ub9ac\ub098 \uc0ac\uc6a9\uc790\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>RTB \uc775\uc2a4\uccb4\uc778\uc9c0 \uc678\uc5d0\ub3c4 \ub9ac\ud0c0\uae30\ud305 \uacf5\uae09\uc5c5\uccb4\uac00 \ubcc4\ub3c4\uc758 \ub3c5\uc790\uc801\uc778 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud655\ubcf4\ud560 \uc218\ub294 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-direct-bidder\/\">\ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub809\ud2b8 \ube44\ub354<\/a>\uac00 \uadf8\ub7ec\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uc88b\uc740 \uc608\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>RTB <\/strong><strong>\uc775\uc2a4\uccb4\uc778\uc9c0\uc758<\/strong> <strong>\uc791\ub3d9\uc6d0\ub9ac<\/strong><\/h3>\n<p>\uac1c\ubc29\ub41c RTB \uc775\uc2a4\uccb4\uc778\uc9c0\ub294 \ub9ce\uc740 \uc7a5\uc810\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud2b9\uc815 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uae30 \uc704\ud574 \uc785\ucc30 \uacbd\uc7c1\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uae30\ud305\uc740 \uc774\ub7ec\ud55c \uc5ed\ub7c9\uc744 \ud65c\uc6a9\ud574, \ud2b9\uc815 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc758 \uac00\uce58\ub97c \uc815\ud655\ud558\uac8c \ud310\ub2e8\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc785\ucc30\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uac00 RTB \uacbd\ub9e4\uc5d0\uc11c \ub099\ucc30\ub418\uc5b4 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uba74 \ubaa9\ud45c ROI\ub97c \ub2ec\uc131\ud558\uace0 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ub54c, \ud55c \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uba74 \ubaa8\ub4e0 \uc785\ucc30\uc774 \uc798 \uc870\uc728\ub418\uace0 ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud1b5\ud569\ub429\ub2c8\ub2e4. \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub294 \uac01 \ud6c4\uc18d \uad11\uace0 \ub514\uc2a4\ud50c\ub808\uc774\uc758 \uac00\uce58\uac00 \uc5b4\ub5bb\uac8c \uac10\uc18c\ud558\ub294\uc9c0\ub97c \uc774\ud574\ud558\uace0 \uac01 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc801\uc808\ud55c \ube48\ub3c4\ub85c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uba70 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc774 \ucd5c\uc801\uc73c\ub85c \uc720\uc9c0\ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ub2e4\uc218\uc758<\/strong> <strong>\ub9ac\ud0c0\uae30\ud305<\/strong> <strong>\ud30c\ud2b8\ub108\ub97c<\/strong> <strong>\uc0ac\uc6a9\ud558\ub294<\/strong> <strong>\uacbd\uc6b0<\/strong><\/h3>\n<p>\ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 \ub450 \uacf3\uc774 \uac19\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ub418\uba74 \ubb38\uc81c\uac00 \uc880 \ubcf5\uc7a1\ud574\uc9d1\ub2c8\ub2e4. \ud06c\uac8c \ub450 \uac00\uc9c0 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h4><strong>1. \uc790\uac00 \uc785\ucc30 \uacbd\uc7c1<\/strong><\/h4>\n<p>\ub300\ubd80\ubd84\uc758 \ub9ac\ud0c0\uae30\ud305 \uad11\uace0\ub294 RTB \uc775\uc2a4\uccb4\uc778\uc9c0\ub97c \ud1b5\ud574 \ud310\ub9e4\ub418\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\uc8fc\ub97c \ub300\uc2e0\ud574 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 \ub450 \uacf3 \ubaa8\ub450\uac00 \uac19\uc740 \uc0ac\uc6a9\uc790\uc5d0 \uc785\ucc30\uc744 \ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub97c <strong>\uc790\uac00 \uc785\ucc30 \uacbd\uc7c1(bid collision)<\/strong>\uc774\ub77c \ud569\ub2c8\ub2e4. \uc774\ub294 \ub9d0 \uadf8\ub300\ub85c \ub0b4 \uc608\uc0b0\uc73c\ub85c \ub098\uc640 \uacbd\uc7c1\uc744 \ud558\uace0, \uac19\uc740 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uac8c \ub418\uae30 \ub54c\ubb38\uc5d0 \uacb0\uacfc\uac00 \uc88b\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub450 \ud30c\ud2b8\ub108\uac00 \ub3d9\uc77c\ud55c \uc775\uc2a4\uccb4\uc778\uc9c0\ub97c \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0, \uc11c\ub85c \uacbd\uc7c1\uc801\uc73c\ub85c \uc785\ucc30\uc744 \ud558\uac8c \ub418\uc5b4 \uacb0\uad6d \uad11\uace0\uc8fc\ub294 \uc81c\uc77c \ub192\uc740 \uac00\uaca9\uc744 \uc9c0\ubd88\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12163 \" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/bid-collision-300x92.png\" alt=\"\" width=\"825\" height=\"253\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/bid-collision-300x92.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/bid-collision-1024x314.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/bid-collision-768x236.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/bid-collision-1536x471.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/bid-collision.png 2048w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>2. <\/strong><strong>\ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00<\/strong><\/h4>\n<p>\ub2e4\uc218\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\uba74 <strong>\ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00(frequency blindness) <\/strong>\ud604\uc0c1\uc774 \uc57c\uae30\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc801\uc808\ud55c \uc218\uc758 \uad11\uace0\uac00 \ub178\ucd9c\ub418\uace0 \uac01 \uad11\uace0\uc758 \uac00\uce58\uac00 \uc815\ud655\ud558\uac8c \uce21\uc815\ub418\ub294 \uac83\uc740 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \ub450 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub4e4\uc774 \uc11c\ub85c\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uad11\uace0\ub97c \ud45c\uc2dc\ud588\ub294\uc9c0 \ubaa8\ub978\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694? \uc774\ub97c \ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00\ub77c\uace0 \ud569\ub2c8\ub2e4. \uc2ec\ud55c \uacbd\uc6b0 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\uac00 \uc9c0\ub098\uce58\uac8c \ub9ce\uc774 \ub178\ucd9c\ub418\uc5b4 \uc0ac\uc6a9\uc790\uac00 \uc624\ud788\ub824 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ub098\uc05c \uc778\uc0c1\uc744 \uac00\uc9c0\uac8c \ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uac01 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uc758 \uc785\ucc30\uac00\uac00 \uad11\uace0 \ub178\ucd9c\uc758 \uc9c4\uc815\ud55c \ud22c\uc790 \uac00\uce58\ub97c \ubc18\uc601\ud558\uc9c0 \uc54a\uac8c \ub418\ub294 \uc218\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubbf8 \ud0c0 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574\uc11c \ubcf4\uc5ec\uc9c4 \uad11\uace0 \uc218\uc5d0 \ub300\ud574 \uc644\uc804\ud788 \ud30c\uc545\ud558\uc9c0 \ubabb\ud55c \uc0c1\ud0dc\ub85c \uc785\ucc30\uc744 \ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ub370\uc774\ud130\ub85c<\/strong> <strong>\ubcf8<\/strong> <strong>\uacb0\uacfc<\/strong><\/h3>\n<p>\uc2a4\uc2a4\ub85c\uac00 \uacbd\uc7c1 \uc0c1\ub300\uac00 \ub418\uc5b4 \uc785\ucc30\uc744 \ud558\uba74 \uad11\uace0\uc758 \ud22c\uc790 \uac00\uce58\uac00 \uc65c\uace1\ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc6b0\ub9ac\ub294 \uc54c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uacbd\ub9e4 \uc0ac\uc774\ud2b8\uc5d0\uc11c \ud55c \uc81c\ud488\uc5d0 \ub450 \uac1c\uc758 \uacc4\uc815\uc73c\ub85c \uc785\ucc30\uc744 \ud558\uc9c0\ub294 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 <strong>\uc790\uac00 \uc785\ucc30 \uacbd\uc7c1<\/strong>\uacfc <strong>\ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00 <\/strong>\ud604\uc0c1\uc73c\ub85c \uc57c\uae30\ub418\ub294 ROI\uc758 \uc2e4\uc9c8\uc801\uc778 \ud558\ub77d\uc744 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\uc774 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc5bb\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 RTB, \ub370\uc774\ud130 \uc0ac\uc774\uc5b8\uc2a4, \ub9c8\ucf00\ud305 \ud37c\ud3ec\uba3c\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc758 \uc804\ubb38\uac00\ub4e4\ub85c \uad6c\uc131\ub41c \ud300\uc744 \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.\u00a0 \uadf8\ub9ac\uace0 \uc2dc\ubbac\ub808\uc774\uc158 \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\uc5ec, \uad11\uace0\uc8fc\uac00 \ub9ac\ud0c0\uae30\ud305 \uc5c5\uccb4 \ud55c \uacf3\ub97c \uc0ac\uc6a9\ud558\ub2e4\uac00, \ub450 \uacf3 \uc2ec\uc9c0\uc5b4 \uc138 \uacf3\uc758 \uc5c5\uccb4\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \uc5b4\ub5bb\uac8c \uac00\uce58\uac00 \ubcc0\ud558\ub294\uc9c0\ub97c \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubaa8\ub378\ub85c <strong>\uc790\uac00 \uc785\ucc30 \uacbd\uc7c1<\/strong>\uacfc <strong>\ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00<\/strong>\uc758 \ud2b9\ubcc4\ud55c \ud6a8\uacfc\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \ud300\uc740 1\uc5b5 5\ucc9c\ub9cc \uac1c \uc774\uc0c1\uc758 \uad11\uace0 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uc0ac\uc6a9\ud574 \uc2dc\ubbac\ub808\uc774\uc158\uc744 \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4. \ud55c \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0, \ub450 \uacf3\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0, \uadf8\ub9ac\uace0 \uc138 \uacf3\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\uc758 \uc2dc\ub098\ub9ac\uc624\ub97c \uad6c\ucd95\ud558\uace0, \uac01 \uc635\uc158\uc774 \uad11\uace0\uc8fc\uc5d0\uac8c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc8fc\ub294\uc9c0 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc744 \ubcc0\uacbd\ud558\ub294 \uac83\uc774 ROI \uac10\uc18c\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc774\ud574\ud558\uae30 \uc704\ud574 \ub450 \ub9ac\ud0c0\uae30\ud305 \uc5c5\uccb4 \uac04\uc5d0 \ub514\uc2a4\ud50c\ub808\uc774 \ube44\uc728\uc744 \ub2e4\uc591\ud558\uac8c \uc870\uc815\ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ub2e4\uc218\uc758<\/strong> <strong>\ub9ac\ud0c0\uae30\ud305<\/strong>\u00a0<strong>\ud30c\ud2b8\ub108\ub97c<\/strong> <strong>\uc0ac\uc6a9\ud558\ub294<\/strong> <strong>\uacbd\uc6b0\uc758<\/strong> <strong>\uc2e4\uc81c<\/strong> <strong>\ube44\uc6a9<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12159 \" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/result-300x149.png\" alt=\"\" width=\"838\" height=\"416\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/result-300x149.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/result-1024x509.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/result-768x382.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/result-1536x763.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/result.png 2048w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\uc5f0\uad6c \uacb0\uacfc\ub294 \ubd84\uba85\ud558\uac8c \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\uac00 \ub450 \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\uba74, \ud55c \uacf3\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\ubcf4\ub2e4 ROI\uac00 22% \uac10\uc18c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud30c\ud2b8\ub108 \uc218\uac00 \uc99d\uac00\ud560\uc218\ub85d \uac10\uc18c\ud3ed\ub3c4 \ub354\uc6b1 \ub298\uc5b4\ub0a9\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc5f0\uad6c<\/strong> <strong>\ubc29\ubc95<\/strong><strong>\u00a0<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc5f0\uad6c\ub294 \ub450 \uac00\uc9c0 \uc8fc\uc694 \ubaa8\ub378\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \ud55c \ubaa8\ub378\uc740 <strong>\ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00<\/strong>\uc758 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uace0, \ub450 \ubc88\uc9f8 \ubaa8\ub378\uc740 \ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00 \ud604\uc0c1\uc774 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 <strong>\uc790\uac00 \uc785\ucc30 \uacbd\uc7c1<\/strong>\uc5d0 \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \ubc88\uc9f8 \ubaa8\ub378\uc744 \ud1b5\ud574, ROI\uc758 \uce21\uba74\uc5d0\uc11c \uad11\uace0\uc8fc\uac00 \uc785\ub294 \uac00\uce58 \uc190\uc2e4\uc744 \uacc4\uc0b0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong><u>\uc2e4\ud5d8 1\ub2e8\uacc4:\u00a0 \ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00<\/u><\/strong><\/p>\n<p>\ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00 \ud604\uc0c1\uc774 \uc815\ud655\ud788 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\uba3c\uc800, \ub450 \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\uba74 \uad11\uace0\uc8fc\uc758 ROI\uac00 \uc5bc\ub9c8\ub098 \uac10\uc18c\ub418\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc138 \uac00\uc9c0 \uc8fc\uc694 \uc694\uc18c\ub97c \uace0\ub824\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uac01 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uac00 \uc5b4\ub5a4 \ube44\uc728\ub85c \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294\uac00?<\/li>\n<li>\uad11\uace0 \ub178\ucd9c\uc758 \uac00\uce58\ub294 \uc5bc\ub9c8\ub098 \ube68\ub9ac \ud558\ub77d\ud558\uba70, \ub3d9\uc77c\ud55c \uc0c1\ud488\uc758 \uad11\uace0\uac00 \uc5b8\uc81c \ub3d9\uc77c\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc81c\uacf5\ub418\ub294\uac00?<\/li>\n<li>\uad11\uace0\uac00 \ud2b9\uc815 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud3c9\uade0\uc801\uc73c\ub85c \uc5bc\ub9c8\ub098 \uc790\uc8fc \ubcf4\uc5ec\uc9c0\ub294\uac00?<\/li>\n<\/ul>\n<p>\ub610\ud55c \ub9c8\ucf00\ud305\uc758 \uae30\ubcf8\uc801\uc778 \uc0ac\uc2e4\ub3c4 \uace0\ub824\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ub9c8\ucf00\ud305\uc740 \uc810\ucc28 \ud6a8\uacfc\uac00 \uac10\uc18c\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud558\uba74, \ub9c8\ucf00\ud305 \ub9e4\uccb4\uc5d0 \ub300\ud55c N+1\ubc88\uc9f8 \ub178\ucd9c\uc740 N\ubc88\uc9f8 \ub178\ucd9c\ubcf4\ub2e4 \ud6a8\uacfc\uac00 \uc801\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uae30\ud305\uc758 \uacbd\uc6b0, \ud06c\ub9ac\ud14c\uc624\ub294 \ucd94\uac00\uc801\uc73c\ub85c \ub178\ucd9c\ud560 \ub54c\ub9c8\ub2e4 10%\uc5d0\uc11c 20% \uc0ac\uc774\uc5d0\uc11c \ud6a8\uacfc\uac00 \uac10\uc18c\ub420 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ub4b7\ubc1b\uce68\ud560 \uc0c1\ub2f9\ud55c \uc99d\uac70\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube48\ub3c4\uc758 \uacbd\uc6b0, 10\ud68c\ub97c \ud3c9\uade0 \ube48\ub3c4\ub85c \uac04\uc8fc\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \ube48\ub3c4\ub294 \uc0ac\uc6a9\uc790\ub9c8\ub2e4 \ub2e4\ub974\uc9c0\ub9cc, \ub9ce\uc740 \uc81c\ud488\uc5d0\uc11c \uad6c\ub9e4 \uc758\ub3c4\uac00 \uac00\uc7a5 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub098\ub294 7~10\uc77c\uc758 \uae30\uac04\uc774 \ud569\ub9ac\uc801\uc774\ub77c\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uac01 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uac00 \uad11\uace0\uc758 50%\uc529\uc744 \ub098\ub220 \uc81c\uacf5\ud558\ub294 \u2018\ucd5c\uc545\uc758 \uc0c1\ud669\u2019\uacfc 1\ucc28 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uac00 \uad11\uace0\uc758 80%\ub97c \uac8c\uc7ac\ud558\ub294 \ubcf4\ub2e4 \ub35c \uadf9\ub2e8\uc801\uc778 \uacbd\uc6b0\ub97c \ud568\uaed8 \uace0\ub824\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uac01 \uacbd\uc6b0\uc5d0 \uc5b4\ub5a4 \uc0c1\ud669\uc774 \uc77c\uc5b4\ub098\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uae30 \uc704\ud574 \ub514\uc2a4\ud50c\ub808\uc774\ubcc4\ub85c \ubaa8\ub378\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uac01 \uc0ac\uc6a9\uc790\uc758 \uacbd\uc6b0, \uc0ac\uc6a9\uc790\ub294 \ub2e4\ub978 \uad11\uace0\ub97c \ubcfc \ud655\ub960\uc774 80%\uac00 \uc788\ub294 \uac83\uc73c\ub85c \uac00\uc815\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774\uc758 \ud3c9\uade0 \ube48\ub3c4\ub97c 10\ud68c\ub85c \uc720\uc9c0\ud558\uba70, \uc2e4\uc81c \ud658\uacbd\uc5d0\uc11c \ubcf4\uc774\ub294 \ube48\ub3c4\ub85c \ubd84\ud3ec\ub418\ub3c4\ub85d \uc124\uc815\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc6a9\uc790\uac00 \ub2e4\ub978 \uad11\uace0\ub97c \ubcf4\ub294 \uacbd\uc6b0, \uad11\uace0\uac00 1\ucc28 \ub77c\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uc5d0 \uc758\ud574 \ub514\uc2a4\ud50c\ub808\uc774\ub418\ub294 \uac74\uc9c0 \uc544\ub2c8\uba74 2\ucc28 \ub9ac\ud0c0\uae30\ud305 \uc5c5\uccb4\uc5d0 \uc758\ud574 \ub514\uc2a4\ud50c\ub808\uc774\ub418\ub294 \uac74\uc9c0\ub97c \ubb34\uc791\uc704(50% \ub610\ub294 80% \ud655\ub960)\ub85c \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uac01 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub294 \uac01\uc790 \ub514\uc2a4\ud50c\ub808\uc774\ud55c \uad11\uace0\uc5d0\ub9cc \uae30\ubc18\ud574 \uad11\uace0\uc5d0 \uac00\uce58\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0ac\uc6a9\uc790 A\uc5d0\uac8c \ub178\ucd9c\ub41c 3\ubc88\uc9f8 \uad11\uace0\ub97c \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 #2\uac00 \uc81c\uacf5\ud588\ub2e4\uba74, \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 #2\uac00 \uc778\uc9c0\ud558\ub294 \uad11\uace0\uc758 \uac00\uce58\ub294 \uad11\uace0\ub97c \uccab \ubc88\uc9f8\ub85c \ub514\uc2a4\ud50c\ub808\uc774\ud588\uc744 \ub54c\uc758 \uac00\uce58\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. (\uc2e4\uc81c\ub294 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 #1\uc774 \uad11\uace0 1\uacfc 2\ub97c \uc774\ubbf8 \ub514\uc2a4\ud50c\ub808\uc774\ud588\uc2b5\ub2c8\ub2e4.)<\/li>\n<li>\ub610\ud55c \ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00\ub85c \uc0dd\uc131\ub418\ub294 \uacfc\ub300\ud3c9\uac00\uce58\ub97c \uacc4\uc0b0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc9c4\uc815\ud55c \ud3c9\uac00\uce58\uc640 \ube44\uad50\ud55c \ubaa8\ub4e0 \ud3c9\uac00\uce58\uc758 \ud569\uacc4\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \ud06c\ub9ac\ud14c\uc624\uc758 \uacb0\uacfc\uc5d0\uc11c\ub294 \uc2e4\uc81c \ud658\uacbd\uc5d0\uc11c \uc778\ubca4\ud1a0\ub9ac \uad6c\ub9e4\uc5d0 \uc9c0\ucd9c\ud558\ub294 \ube44\uc6a9\uc744 \ubc18\uc601\ud574 \ud3c9\uac00\uc5d0 \uac00\uc911\uce58\ub97c \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00\uc758 \uc2dc\ubbac\ub808\uc774\uc158 \ubc29\ubc95\uc740 \uc544\ub798 \ud45c\ub97c \ucc38\uace0\ud558\uc2ed\uc2dc\uc624.<\/p>\n<table class=\" aligncenter\" width=\"624\">\n<tbody>\n<tr>\n<td width=\"60\"><strong>\uc0ac\uc6a9\uc790<\/strong><\/td>\n<td width=\"96\"><strong>\uad11\uace0<\/strong> <strong>\ub514\uc2a4\ud50c\ub808\uc774<\/strong><strong> \ud68c\ucc28<\/strong><\/td>\n<td width=\"108\"><strong>\uad11\uace0\ub97c<\/strong> <strong>\ub514\uc2a4\ud50c\ub808\uc774\ud558\ub294<\/strong> <strong>\ub9ac\ud0c0\uae30\ud305<\/strong> <strong>\ud30c\ud2b8\ub108<\/strong><\/td>\n<td width=\"114\"><strong>\ub9ac\ud0c0\uae30\ud305\u00a0\ud30c\ud2b8\ub108\uac00\u00a0\uc778\uc9c0\ud558\ub294 \uad11\uace0 \ub514\uc2a4\ud50c\ub808\uc774 \ud68c\ucc28<\/strong><\/td>\n<td width=\"120\"><strong>\uad11\uace0\uc758<\/strong> <strong>\uc9c4\uc815\ud55c<\/strong> <strong>\uac00\uce58<\/strong><\/td>\n<td width=\"126\"><strong>\ub9ac\ud0c0\uae30\ud305\u00a0\ud30c\ud2b8\ub108\uac00\u00a0\uc778\uc9c0\ud558\ub294 \uad11\uace0\u00a0\uac00\uce58<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"60\"><strong>A<\/strong><\/td>\n<td width=\"96\">1<\/td>\n<td width=\"108\">\ud30c\ud2b8\ub108 1<\/td>\n<td width=\"114\">1<\/td>\n<td width=\"120\">$1.00<\/td>\n<td width=\"126\">$1.00<\/td>\n<\/tr>\n<tr>\n<td width=\"60\"><strong>A<\/strong><\/td>\n<td width=\"96\">2<\/td>\n<td width=\"108\">\ud30c\ud2b8\ub108 1<\/td>\n<td width=\"114\">2<\/td>\n<td width=\"120\">$0.80<\/td>\n<td width=\"126\">$0.80<\/td>\n<\/tr>\n<tr>\n<td width=\"60\"><strong>A<\/strong><\/td>\n<td width=\"96\">3<\/td>\n<td width=\"108\">\ud30c\ud2b8\ub108 2<\/td>\n<td width=\"114\">1<\/td>\n<td width=\"120\">$0.64<\/td>\n<td width=\"126\">$1.00<\/td>\n<\/tr>\n<tr>\n<td width=\"60\"><strong>A<\/strong><\/td>\n<td width=\"96\">4<\/td>\n<td width=\"108\">\ud30c\ud2b8\ub108 1<\/td>\n<td width=\"114\">3<\/td>\n<td width=\"120\">$0.51<\/td>\n<td width=\"126\">$0.64<\/td>\n<\/tr>\n<tr>\n<td width=\"60\"><strong>A<\/strong><\/td>\n<td width=\"96\">5<\/td>\n<td width=\"108\">\ud30c\ud2b8\ub108 2<\/td>\n<td width=\"114\">2<\/td>\n<td width=\"120\">$0.41<\/td>\n<td width=\"126\">$0.80<\/td>\n<\/tr>\n<tr>\n<td width=\"60\"><strong>A<\/strong><\/td>\n<td width=\"96\">6<\/td>\n<td width=\"108\">\ud30c\ud2b8\ub108 1<\/td>\n<td width=\"114\">4<\/td>\n<td width=\"120\">$0.33<\/td>\n<td width=\"126\">$0.64<\/td>\n<\/tr>\n<tr>\n<td width=\"60\"><strong>B<\/strong><\/td>\n<td width=\"96\">1<\/td>\n<td width=\"108\">\ud30c\ud2b8\ub108 1<\/td>\n<td width=\"114\">1<\/td>\n<td width=\"120\">$2.00<\/td>\n<td width=\"126\">$2.00<\/td>\n<\/tr>\n<tr>\n<td width=\"60\"><strong>B<\/strong><\/td>\n<td width=\"96\">2<\/td>\n<td width=\"108\">\ud30c\ud2b8\ub108 2<\/td>\n<td width=\"114\">1<\/td>\n<td width=\"120\">$1.60<\/td>\n<td width=\"126\">$2.00<\/td>\n<\/tr>\n<tr>\n<td width=\"60\"><strong>\u2026<\/strong><\/td>\n<td width=\"96\">\u2026<\/td>\n<td width=\"108\">\u2026<\/td>\n<td width=\"114\">\u2026<\/td>\n<td width=\"120\">\u2026<\/td>\n<td width=\"126\">\u2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\uc0c1\uae30 \uc0ac\uc2e4\uc5d0 \ub300\ud55c \ucc38\uace0\uc0ac\ud56d:<\/p>\n<ol>\n<li>1\ubc88\uc9f8 \ub514\uc2a4\ud50c\ub808\uc774\uc640 2\ubc88\uc9f8 \ub514\uc2a4\ud50c\ub808\uc774\uc758 \uacbd\uc6b0, \uc544\uc9c1\uae4c\uc9c0\ub294 \uacb9\uce58\ub294 \ubd80\ubd84\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 #1\uc740 \ub450 \uad11\uace0 \ubaa8\ub450\ub97c \uc81c\uacf5\ud558\uace0 \uad11\uace0\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uccab \ubc88\uc9f8 \ubc0f \ub450 \ubc88\uc9f8\ub85c \ubcf4\uc5ec\uc9c0\ub294 \uad11\uace0\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc62c\ubc14\ub974\uac8c \uc774\ud574\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \uad11\uace0\uc758 \uc2e4\uc9c8\uc801 \uac00\uce58\uc640 \uad11\uace0\ub97c \uac8c\uc7ac\ud55c \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uac00 \uc778\uc9c0\ud55c \uac00\uce58\ub294 \ub3d9\uc77c\ud569\ub2c8\ub2e4.<\/li>\n<li>\ubb38\uc81c\ub294 3\ubc88\uc9f8 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0\uc11c \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uae30\ud305 \uc5c5\uccb4 #2\uac00 \uc774 \uad11\uace0\ub97c \ub514\uc2a4\ud50c\ub808\uc774\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ubc88\uc774 \uccab \ubc88\uc9f8\ub85c \ub514\uc2a4\ud50c\ub808\uc774\ud558\ub294 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\uc744 \ud574\uc11c \uc774 \uad11\uace0\uc758 \uc2e4\uc9c8\uc801 \uac00\uce58\uc778 $0.64\uac00 \uc544\ub2c8\ub77c $1.00\ub85c \uac00\uce58\ub97c \uc0b0\uc815\ud569\ub2c8\ub2e4.\u00a0 \ub9c8\ucf00\ud305 \ud6a8\uacfc \uac10\uc18c\ub97c \ubc18\uc601\ud558\uae30 \uc704\ud574 \uad11\uace0\uac00 \ucd94\uac00\uc801\uc73c\ub85c \ub178\ucd9c\ub420 \ub54c \ub9c8\ub2e4 20%\uc529 \uad11\uace0\uc758 \uc2e4\uc9c8\uc801 \uac00\uce58\uac00 \uc904\uc5b4\ub4e0\ub2e4\ub294 \uc0ac\uc2e4\uc5d0 \uc8fc\ubaa9\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li>4\ubc88\uc9f8 \uad11\uace0 \ub514\uc2a4\ud50c\ub808\uc774\uc758 \uacbd\uc6b0\ub294, \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 #1\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc 3\ubc88\uc9f8 \uad11\uace0\uac00 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 #2\uc5d0 \uc758\ud574 \ub514\uc2a4\ud50c\ub808\uc774 \ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0, \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 #1\uc740 \uc774 \uad11\uace0 \ub514\uc2a4\ud50c\ub808\uc774\uc758 \uac00\uce58\ub97c \uc62c\ubc14\ub974\uac8c \uc0b0\uc815\ud560 \uc218 \uc5c6\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc774\ub7ec\ud55c \uacfc\uc815\uc740 \uc0ac\uc6a9\uc790 A\uc5d0\uac8c \ub354 \uc774\uc0c1 \uad11\uace0\uac00 \ub514\uc2a4\ud50c\ub808\uc774\ub418\uc9c0 \uc54a\uc744 \ub54c\uae4c\uc9c0 \uc9c0\uc18d\ub429\ub2c8\ub2e4. \uc774\uc81c \uc0ac\uc6a9\uc790 B\ub85c \ub2e4\uc2dc \uc2dc\uc791\uc744 \ud574\ubd05\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uc704\uc758 \uc5f0\uad6c\uc5d0 \uae30\ubc18\ud558\uba74 \ub450 \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0, \ud3c9\uade0\uc801\uc778 \uacfc\ub3c4 \uc785\ucc30\uc774 19%\uc5d0 \ub2ec\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong><u>\uc2e4\ud5d8 2\ub2e8\uacc4:\u00a0 \uc790\uac00 \uc785\ucc30 \uacbd\uc7c1\uc5d0 \ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00 \ud604\uc0c1 \ucd94\uac00<\/u><\/strong><\/p>\n<p>\uc790\uac00 \uc785\ucc30 \uacbd\uc7c1\uacfc \ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00 \ud604\uc0c1\uc774 \uad11\uace0\uc8fc ROI\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc54c\uc544\ubcf4\uae30 \uc704\ud574, <strong>\uc785\ucc30 \uc694\uccad<\/strong>\uc744 \uc218\ubc31\ub9cc \ucc28\ub840 \uc2dc\ubbac\ub808\uc774\uc158\ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc785\ucc30 \uc694\uccad\uc740 RTB \uc775\uc2a4\uccb4\uc778\uc9c0\uac00 \uac01 \uc785\ucc30\uc790\ub4e4\uc5d0\uac8c \ud2b9\uc815 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ub514\uc2a4\ud50c\ub808\uc774\ud558\uae30 \uc704\ud574 \uc5bc\ub9c8\ub97c \uc9c0\ubd88\ud560 \uc6a9\uc758\uac00 \uc788\ub294\uc9c0\ub97c \ubb3b\ub294 \uac83\uc785\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 RTB \uc775\uc2a4\ud398\uc778\uc9c0\ub294 \ucd5c\uace0 \uac00\uaca9 \uc785\ucc30\uc790\uc5d0\uac8c \uad11\uace0 \ub514\uc2a4\ud50c\ub808\uc774 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uace0, \ub099\ucc30\uc790\ub294 \uc785\ucc30 \uac00\uaca9\uc744 \uadf8\ub300\ub85c \uc9c0\ubd88\ud558\ub294 \ucd5c\uace0\uac00 \uacbd\ub9e4(first-price auction) \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc2e4\ud5d8\uc5d0\uc11c\ub3c4 \ucd5c\uace0\uac00 \uacbd\ub9e4 \ubc29\uc2dd\uc744 \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac01 \uc785\ucc30 \uc694\uccad\uc758 \uacbd\uc6b0, \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ub514\uc2a4\ud50c\ub808\uc774\ud568\uc73c\ub85c\uc368 \uad11\uace0\uc8fc\uc5d0\uac8c \uac00\uce58\uac00 \uc0dd\uc131\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc774\ub7ec\ud55c \uac00\uce58\ub294 \uc608\uce21\uc774 \ud544\uc694\ud558\uace0, 100% \uc815\ud655\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9ac\ud0c0\uae30\ud305 \ubd84\uc57c\uc5d0\uc11c\ub294 \uc815\ud655\ub3c4\uac00 \ub192\uc544\uc57c \uc131\uacf5\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ubbf8\ub798 \uc0ac\uac74\uc5d0 \ub300\ud55c \ud655\ub960\uc744 \uc608\uce21\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5c5\uacc4 \ucd5c\uace0\uc758 \ub9ac\ud0c0\uae30\ud305 \uc194\ub8e8\uc158\uc740 \ud2b9\uc815 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uace0 \uad11\uace0\uc8fc\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uad6c\ub9e4\ud560 \ud655\ub960\uc744 \uc815\ud655\ud558\uac8c \uc608\uce21\ud569\ub2c8\ub2e4. \uad11\uace0\uc5d0 \ubc18\uc751\ud560 \ud655\ub960\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\uc758 \uac00\uce58\uac00 \ub354 \ub192\uae30 \ub54c\ubb38\uc5d0, \uace0\ud488\uc9c8 \ub9ac\ud0c0\uae30\ud305 \uc194\ub8e8\uc158\uc740 \uc774\ub7ec\ud55c \ucc28\uc774\ub97c \ubc18\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \u2018\uc785\ucc30\uac00\u2019\ub97c \uc99d\uac00 \ub610\ub294 \uac10\uc18c\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0 \ub514\uc2a4\ud50c\ub808\uc774\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uadf8 \u2018\ub514\uc2a4\ud50c\ub808\uc774\uc758\u00a0<strong>eCPM<\/strong>\u2019\uc774\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4.<\/p>\n<p>\uac01 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uc758 \ud3c9\uac00\uce58\ub97c \ub2e4\uc74c\uacfc \uac19\uc774 \ubaa8\ub378\ub9c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub514\uc2a4\ud50c\ub808\uc774\uc758 \uc9c4\uc815\ud55c \uac00\uce58(eCPM)\uc5d0\uc11c \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc815\uaddc \ubd84\ud3ec\uc5d0 \ub530\ub978 \ubb34\uc791\uc704 \uae08\uc561\uc73c\ub85c eCPM\uc744 \uc0c1\ud5a5 \ub610\ub294 \ud558\ud5a5 \uc870\uc815\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub4e4\uc774 \uc5b4\ub290 \uc815\ub3c4\uc758 \uc624\ucc28\uac00 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uac10\uc548\ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. (\ubbf8\ub798\ub294 \uc644\ubcbd\ud55c \uc608\uce21\uc774 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4.)<\/li>\n<li>\uc774 \ubcf4\uace0\uc11c\uc758 \ube48\ub3c4 \ud1b5\uc81c \ubd88\uac00 \ubd80\ubd84\uc5d0\uc11c \ud655\uc778\ub41c \ub300\ub85c \u2018\uacfc\ub2e4\uc785\ucc30 \uc624\ub958\u2019\ub97c \uac10\uc548\ud574 eCPM\uc744 \uc0c1\ud5a5 \uc870\uc815\ud569\ub2c8\ub2e4. \uc774 \uc624\ub958\ub294 \ube48\ub3c4 \ub9f9\ubaa9\uc5d0 \ub300\ud55c \uc2e4\ud5d8 \uacb0\uacfc\uc5d0 \uae30\ubc18\ud574 \ud3c9\uade0 19%\ub85c \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \ubd84\ud3ec(0% \uc774\uc0c1\uc774\uc5b4\uc57c \ud558\ubbc0\ub85c)\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uac01 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uc5d0 \ub300\ud55c \ud3c9\uac00\uce58\uac00 \uc0b0\ucd9c\ub418\uba74, \uad11\uace0 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \uc9c0\ubd88\ud55c \uae08\uc561\uc774 \uc9c4\uc815\ud55c \uac00\uce58\ubcf4\ub2e4 \uc801\uc744 \ub54c\uc5d0\ub9cc \uad11\uace0\uc8fc \uac00\uce58\uac00 \uc0dd\uc131\ub420 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \uac10\uc548\ud574 \uc785\ucc30\uac00\ub97c \uc904\uc785\ub2c8\ub2e4. \ubcf4\uc218\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc744 \ucde8\ud574, \ubaa8\ub4e0 \ub9ac\ud0c0\uae30\ud305 \uc5c5\uccb4\ub4e4\uc774 \ucd5c\uc801\uc758 \uc785\ucc30\uac00 \uac10\uc18c \uc804\ub7b5\uc744 \uc801\uc6a9\ud55c\ub2e4\uace0 \uac00\uc815\uc744 \ud588\uc2b5\ub2c8\ub2e4. (\uadf8\ub7ec\ub098 \ucd5c\uc801\uc758 \uc785\ucc30\uac00 \uac10\uc18c\uce58\ub97c \uacc4\uc0b0\ud558\uae30 \uc704\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ub370\uc774\ud130\uac00 \ud544\uc694\ud55c\uc9c0\ub97c \uace0\ub824\ud560 \ub54c \uc774\ub294 \uc0ac\uc2e4\uacfc \ucc28\uc774\uac00 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.)<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uac01 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uc758 \uc2e4\uc81c \uc785\ucc30\uac00\ub97c \uc0ac\uc6a9\ud574, \ube44\ub529 \uc790\uccb4\ub97c \uc2dc\ubbac\ub808\uc774\uc158\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubaa8\ub4e0 \ub9ac\ud0c0\uae30\ud305 \uc5c5\uccb4\uc758 \uc785\ucc30\uac00\ub97c \ube44\ub529\uc5d0 \uc785\ub825\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uac00 \ucd5c\uace0 \uac00\uaca9\uc744 \uc785\ucc30\ud558\uba70 \ubaa8\ub4e0 \ub2e4\ub978 \uc785\ucc30\uc790\ub4e4\uc744 \uc0c1\ub300\ub85c \ub3c4\uc804\uc7a5\uc744 \ub0c5\ub2c8\ub2e4.<\/li>\n<li>\uc774 \uc785\ucc30\uc5d0 \uae30\ubc18\ud574 \uc2e4\uc81c \u2018\uc131\uacf5\ub960\u2019\uc744 \uc0ac\uc6a9\ud574 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud604\uc2e4\uc744 \ubc18\uc601\ud588\uc2b5\ub2c8\ub2e4.\n<ul>\n<li>\uc608\ub97c \ub4e4\uc5b4, \ucd5c\uace0 \uc785\ucc30 \uac00\uaca9\uc774 $2.15\uc774\uba74, $2.15\uac00 \ube44\ub529\uc5d0\uc11c \ub099\ucc30\ub420 \ud655\ub960\uc774 22%\uc784\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc131\uacf5\ub960\uc740 \ucc98\uc74c\uc5d0\ub294 \ub290\ub9ac\uac8c \uc99d\uac00\ud558\ub2e4\uac00 \ube68\ub77c\uc9c0\uace0 \ub2e4\uc2dc \ub290\ub824\uc9c0\ub294 \u2018\ub85c\uadf8 \uc815\uaddc \ubd84\ud3ec&#8217;\ub97c \ub530\ub985\ub2c8\ub2e4. \uc774\ub97c \u2018S\u2019 \uace1\uc120\uc774\ub77c\uace0 \ubd80\ub974\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/li>\n<li>$0.10 \uac19\uc740 \ub0ae\uc740 \uc785\ucc30\uac00\ub294 $0.30\ub85c \ub192\uc778\ub2e4 \ud574\ub3c4 \ud070 \ucc28\uc774\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ub458 \ub2e4 \uc131\uacf5\ub960\uc774 \ub0ae\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc785\ucc30\uac00\ub97c $1.30\uc5d0\uc11c $1.50\ub85c \uc62c\ub9ac\uba74 \ud070 \ucc28\uc774\uac00 \uc0dd\uae41\ub2c8\ub2e4. \ubd84\ud3ec\uc758 \ud55c\uac00\uc6b4\ub370 \uc704\uce58\ud574 \uc131\uacf5\ub960\uc774 \ub354 \ube60\ub974\uac8c \uc99d\uac00\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n<li>\ub192\uc740 \uac00\uaca9\ub300\uc5d0\uc11c\ub3c4 \ub0ae\uc740 \uac00\uaca9\ub300\uc640 \ub3d9\uc77c\ud55c \ud6a8\uacfc\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. $10\ub97c $10.20\ub85c \ub192\uc778\ub2e4\uace0 \ud574\ub3c4 \ud070 \ucc28\uc774\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc131\uacf5\ub960\uc774 \uc774\ubbf8 \uc0c1\ub2f9\ud788 \ub192\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li>\ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\uac00 \ube44\ub529\uc5d0\uc11c \ub099\ucc30\ub418\uba74, \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub294 \uc785\ucc30\uac00\ub97c \uc9c0\ubd88\ud558\uace0, \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc0dd\uc131\ub418\ub294 \uac00\uce58\ub97c \uacc4\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uc785\ucc30 \uc694\uccad\uc744 \uc218\ubc31\ub9cc \ucc28\ub840 \ubc18\ubcf5\ud558\uba74 \uc2e4\uc81c \uad11\uace0\uc8fc\uac00 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud560 \ub54c \uc5b4\ub5a4 \uc77c\uc774 \ubc8c\uc5b4\uc9c0\ub294\uc9c0\ub97c \uc2dc\ubbac\ub808\uc774\uc158\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud55c \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108, \ub450 \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108, \uc138 \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \uc5b4\ub5a4 \uc77c\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0\ub97c \uc54c\uc544\ubcf4\uae30 \uc704\ud574 \ucf54\ub4dc\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\ub294 \uc704\uc5d0 \ud45c\uc2dc\ub41c \ubc14\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud55c \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4\uba74, \uc5c5\uacc4 \ucd5c\uace0\uc758 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \uc5ec\ub7ec \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4\uba74, \ubd84\uc11d\uc744 \ud1b5\ud574 \ucd5c\uace0\uc758 \ub9ac\ud0c0\uae30\ud305 \uc194\ub8e8\uc158 \ud558\ub098\ub9cc \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc57c \ub3d9\uc77c\ud55c \ube44\uc6a9\uc73c\ub85c \ub354 \ub192\uc740 ROI\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \uc704\ud574\uc11c\ub294 \ud55c \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\uc640 \ub450 \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub098\ub294\uc9c0\ub97c \ube44\uad50\ud558\ub294 \uc0ac\uc804 \ubc0f \uc0ac\ud6c4 \ubd84\uc11d\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucfe0\ud0a4 \ud480\uc744 A\uc640 B\ub85c \ub098\ub204\uace0 \ud55c \uacf3\uc758 \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c A \uadf8\ub8f9\uc5d0 \uc801\uc6a9\ud558\uace0, \ub450 \uacf3\uc758 \ud30c\ud2b8\ub108\ub97c B \uadf8\ub8f9\uc5d0 \uc801\uc6a9\ud569\ub2c8\ub2e4. A\uc640 B \uadf8\ub8f9\uc5d0\uc11c \ucd1d \ucfe0\ud0a4\ub2f9 \uc9c0\ucd9c\uc744 \ub3d9\uc77c\ud558\uac8c \uc720\uc9c0\ud55c \ud6c4, \uac01 \uadf8\ub8f9\uc5d0\uc11c \ubaa8\ub4e0 \ub9e4\ucd9c(\uc5b4\ud2b8\ub9ac\ubdf0\uc158\ub41c \ub9e4\ucd9c\uc774 \uc544\ub2cc)\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub098 \ud06c\ub9ac\ud14c\uc624\uc640 \ud611\ub825\ud558\ub294 \uad11\uace0\uc8fc\ub4e4\ucc98\ub7fc, \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 \ud55c \uacf3\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \ub450 \uacf3\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\ubcf4\ub2e4 \ub0ab\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud558\uc2e4 \uac81\ub2c8\ub2e4!<\/p>\n<p><strong><em>\ub9ac\ud0c0\uae30\ud305\uc5d0<\/em><\/strong> <strong><em>\ub300\ud574<\/em><\/strong> <strong><em>\ubcf4\ub2e4<\/em><\/strong> <strong><em>\ub354<\/em><\/strong> <strong><em>\uc790\uc138\ud55c<\/em><\/strong> <strong><em>\uc815\ubcf4\ub97c<\/em><\/strong> <strong><em>\uc6d0\ud558\uc2ed\ub2c8\uae4c<\/em><\/strong><strong><em>? <\/em><\/strong><strong><em>\ud06c\ub9ac\ud14c\uc624\uc758<\/em><\/strong> <a href=\"https:\/\/www.criteo.com\/kr\/blog\/category\/retargeting\/\"><strong><em>\ub9ac\ud0c0\uae30\ud305<\/em><\/strong> <strong><em>\ud5c8\ube0c<\/em><\/strong><\/a><strong><em>\ub97c<\/em><\/strong> <strong><em>\ubc29\ubb38\ud558\uc2dc\uac70\ub098<\/em><\/strong> <strong><em>\u201c<\/em><\/strong><a href=\"http:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%83%80%ea%b8%b0%ed%8c%85-%ed%8c%8c%ed%8a%b8%eb%84%88%eb%a5%bc-%ed%95%9c-%ea%b3%b3%eb%a7%8c-%ec%82%ac%ec%9a%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/\"><strong><em>\ub2e8\uc77c<\/em><\/strong> <strong><em>\ub9ac\ud0c0\uae30\ud305<\/em><\/strong> <strong><em>\ud30c\ud2b8\ub108<\/em><\/strong><strong><em> VS <\/em><\/strong><strong><em>\ub2e4\uc218<\/em><\/strong> <strong><em>\ub9ac\ud0c0\uae30\ud305<\/em><\/strong> <strong><em>\ud30c\ud2b8\ub108<\/em><\/strong> <strong><em>\ud035<\/em><\/strong> <strong><em>\uac00\uc774\ub4dc<\/em><\/strong><\/a><strong><em>\u201d\ub97c<\/em><\/strong> <strong><em>\ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624<\/em><\/strong><strong><em>.\u00a0<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2019-08-20\/6ykplp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11707\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/19_Blog_CTA-Buttons_BlogCTA-SelfSerivce.png\" alt=\"Get Started with the Criteo Ad Platform\" width=\"600\" height=\"151\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/19_Blog_CTA-Buttons_BlogCTA-SelfSerivce.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/01\/19_Blog_CTA-Buttons_BlogCTA-SelfSerivce-300x76.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u201c\ub3d9\uc77c \uc2dc\uc7a5\uc5d0\uc11c \uc5ec\ub7ec \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \ud568\uaed8 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uac83\uc774 \uc6b0\ub9ac\uc758 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc81c\uc0b4 \uae4e\uc544\uba39\uae30\uc2dd \uacbd\uc7c1\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uac70\ub4e0\uc694. \uac19\uc740 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub450 \ubc30\uc758 \uac00\uaca9\uc744 \uc9c0\ubd88\ud558\ub294 \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.\u201d \u2013 Wojciech Soltys, Head of Performance Marketing, Remix \uc801\uc808\ud55c \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \ucc3e\uace0 \uc788\uac70\ub098 \uc774\uc81c \ub9c9 \ub9ac\ud0c0\uae30\ud305\uc744 \uc2dc\uc791\ud558\ub294 \ub2e8\uacc4\uc5d0 \uc788\ub294 \ub9c8\ucf00\ud130\ub77c\uba74, \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\ub7ec\ud55c \uc9c8\ubb38\uc744 \ub5a0\uc62c\ub9ac\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108 \ud55c [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":11709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-11702","1":"post","2":"type-post","3":"status-publish","4":"format-image","5":"has-post-thumbnail","7":"category-criteo-updates","8":"post_format-post-format-image"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[RESEARCH] \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \ud55c \uacf3\ub9cc \uc0ac\uc6a9\ud574\uc57c \ud558\ub294 \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\ub294 \ud55c \uacf3 \uc774\uc0c1\uc758 \ub9ac\ud0c0\uae30\ud305 \uacf5\uae09\uc5c5\uccb4\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \uc131\uacfc\uac00 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c0\ub294\uc9c0 \uc54c\uc544\ubcf4\uae30 \uc704\ud574 \uc2dc\ubbac\ub808\uc774\uc158 \ubaa8\ub378\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%83%80%ea%b8%b0%ed%8c%85-%ed%8c%8c%ed%8a%b8%eb%84%88%eb%a5%bc-%ed%95%9c-%ea%b3%b3%eb%a7%8c-%ec%82%ac%ec%9a%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[RESEARCH] \ub9ac\ud0c0\uae30\ud305 \ud30c\ud2b8\ub108\ub97c \ud55c \uacf3\ub9cc \uc0ac\uc6a9\ud574\uc57c \ud558\ub294 \uc774\uc720 | KR - 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