{"id":11882,"date":"2020-02-12T16:11:48","date_gmt":"2020-02-12T16:11:48","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=11882"},"modified":"2021-09-07T20:03:31","modified_gmt":"2021-09-07T20:03:31","slug":"2020%eb%85%84%ec%97%90-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%a0-7%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0-%ed%8a%b8%eb%a0%8c%eb%93%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2020%eb%85%84%ec%97%90-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%a0-7%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","title":{"rendered":"2020\ub144\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud560 7\uac00\uc9c0 \uc8fc\uc694 \ub514\uc9c0\ud138 \uad11\uace0 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ucd5c\uadfc \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc0c1\ud488\uc744 \ubc1c\uacac, \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4\ud558\uba70, \uc65c \uc774\uac83\uc774 \ud5a5\ud6c4 10\ub144 \ub3d9\uc548\uc758 \uad11\uace0\ub97c \ub0b4\ub2e4\ubcf4\ub294 \uae30\uc5c5\uc774 \uc0dd\uac01\ud574\ubd10\uc57c \ud558\ub294 \uc911\uc694\ud55c \ubcc0\ud654\uc778\uc9c0\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574, 1,000\uc5ec \uba85\uc758 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><!--more--><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc8fc\uc694 \uc784\uc6d0\ub4e4\uc774 2020\ub144 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \uc758\uacac\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>1. <\/strong><strong>\uc55e\uc73c\ub85c<\/strong> <strong>\uc2ed<\/strong> <strong>\ub144<\/strong> <strong>\ub3d9\uc548<\/strong> <strong>\ubc88\uc131\ud558\ub824\ub294<\/strong> <strong>\uae30\uc5c5\ub4e4\uc740<\/strong> <strong>\uc18c\ube44\uc790\uc758<\/strong> <strong>\uc2e0\ub8b0\ub97c<\/strong> <strong>\uc5bb\ub294<\/strong> <strong>\uac83\uc774<\/strong> <strong>\uc911\uc694\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>2020\ub144, \ub370\uc774\ud130\ub294 \uc634\ub2c8\ucc44\ub110 \uacbd\uc81c\uc758 \uc911\ucd94\ub85c \uc790\ub9ac\ub97c \uc7a1\uc558\uc73c\uba70, \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub294 \uc18c\ube44\uc790\uc640\uc758 \ubaa8\ub4e0 \uad00\uacc4\uc5d0 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4. <a href=\"http:\/\/www.criteo.com\/kr\/blog\/gdpr-criteo-ready-journey\/\">\uc720\ub7fd\uc758 \uc77c\ubc18 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95(GDPR)<\/a>\uc774\ub098 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/ccpa-%ec%9e%90%ec%a3%bc-%eb%ac%bb%eb%8a%94-%ec%a7%88%eb%ac%b8\/\">\uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95(CCPA)<\/a>\uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \ub9ce\uc740 \uaddc\uc81c \uc911 \uc77c\ubd80\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2019-12-20\/763zwb\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11883 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Marc-Grabowski.png\" alt=\"\" width=\"419\" height=\"137\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Marc-Grabowski.png 419w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Marc-Grabowski-300x98.png 300w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\" \/><\/a><\/p>\n<p>\u201c\uc6b0\ub9ac \uc5c5\uacc4\ub294 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\uace0, \uac1c\ubc1c\uc790\ub4e4\uc758 \ud234\uc744 \uc0ac\uc6a9\ud558\uba70, \ube0c\ub79c\ub4dc\ub85c\ubd80\ud130 \uc81c\ud488\uc744 \uace0\ub824 \ubc0f \uad6c\ub9e4\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \uc8fc\uc5b4\uc9c0\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ud68d\ub4dd\ud574 \uc720\uc9c0\ud574\uc57c \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub824\uba74 \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\ub294\uc9c0\ub97c \ubd84\uba85\ud558\uac8c \ubc1d\ud788\uace0 \uadf8 \uc57d\uc18d\uc744 \uc874\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.\u201d<\/p>\n<p style=\"text-align: right\">\u2014 Marc Grabowski, Executive Vice President, Supply<\/p>\n<h3><strong>2. <\/strong><strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ubbf8\ub514\uc5b4<\/strong> <strong>\uad11\uace0\ub294<\/strong> <strong>\ub192\uc740<\/strong> <strong>\uc218\uc900\uc758<\/strong> <strong>\uc720\uc5f0\uc131<\/strong><strong>, <\/strong><strong>\ud22c\uba85\uc131<\/strong> <strong>\ubc0f<\/strong> <strong>\uc81c\uc5b4\ub825\uc744<\/strong> <strong>\ud544\uc694\ub85c<\/strong> <strong>\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>Nike\ub294 \ucd5c\uadfc Amazon\uc5d0\uc11c \uc790\uc0ac \uc81c\ud488\uc758 \ud310\ub9e4\ub97c \uc911\ub2e8\ud588\uc2b5\ub2c8\ub2e4. 2020\ub144\uc5d0\ub294 \ub300\ud615 \uc720\ud1b5\uc5c5\uccb4\uc5d0\ub9cc \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \ud22c\uba85\ud558\uace0 \uc11c\ub85c \uc774\uc775\uc774 \ub418\ub294 \ubcf4\ub2e4 \ubc00\uc811\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uba70 \uc790\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ub354 \ub9ce\uc740 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294\ub370 \uc9d1\uc911\ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2019-12-20\/763zwb\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11885 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Geoffrey-Martin.png\" alt=\"\" width=\"416\" height=\"141\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Geoffrey-Martin.png 416w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Geoffrey-Martin-300x102.png 300w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><\/a><\/p>\n<p>\u201c2020\ub144\uc5d0\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4, \uc18c\ube44\uc790 \ubc0f \ud2b8\ub808\uc774\ub4dc \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ud22c\uc790\uc5d0\uc11c \ub354 \ub9ce\uc740 \uac83\uc744 \uc694\uad6c\ud560 \uac83\uc785\ub2c8\ub2e4. \uad6c\ub9e4\uc2dc\uc810\uc5d0\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uac70\ub098 ROAS(\uad11\uace0 \ud22c\uc790\uc218\uc775)\ub97c \ub2ec\uc131\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uae30\uc874 \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c <a href=\"http:\/\/www.criteo.com\/kr\/blog\/amazon%ea%b3%bc-%ea%b2%bd%ec%9f%81%ec%97%90%ec%84%9c-%ec%a7%80%eb%82%98%ec%b9%98%ea%b2%8c-%ec%86%8c%ea%b7%b9%ec%a0%81%ec%9d%b8-%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac%eb%93%a4%ec%97%90%ea%b2%8c-2020\/\">\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4<\/a> \uc9c0\ucd9c\uc5d0\uc11c\ub3c4 \ub3d9\uc77c\ud55c \uc720\uc5f0\uc131, \uc81c\uc5b4\ub825, \ud22c\uba85\uc131 \ubc0f \ucc45\uc784\uc131\uc744 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: right\">\u2014 Geoffroy Martin, General Manager, Supply &amp; Retail Media<\/p>\n<h3><strong>3. <\/strong><strong>\uc571\uc740<\/strong> <strong>\uc18c\ube44\uc790\uc758<\/strong> <strong>\uc5ec\uc815\uc5d0\uc11c<\/strong> <strong>\uadf8<\/strong> <strong>\uc911\uc694\uc131\uc774<\/strong> <strong>\ub098\ub0a0\uc774<\/strong> <strong>\ucee4\uc9c0\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc9c0\uae08\uae4c\uc9c0, \ubaa8\ubc14\uc77c\uc5d0\uc11c \uc368\ub4dc\ud30c\ud2f0\uc640\uc758 \ud1b5\ud569\uc740 \uc571 \ub85c\ub529\uc2dc\uac04\uacfc \uc131\ub2a5\uc744 \uc800\ud558\uc2dc\ud0a4\ub294 \ubcf5\uc7a1\uc131\uc774 \ucd94\uac00\ub418\ub294 \uac83\uc744 \uc758\ubbf8\ud588\uc2b5\ub2c8\ub2e4. 2020\ub144, <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-direct-bidder-for-app\/\">\uc571 \uac1c\ubc1c\uc790\ub4e4<\/a>\uc740 \ud22c\uba85\ud55c \uc9d1\ud589\uacfc \uc9c0\uc18d\uc801\uc778 \uc9c0\uc6d0\uc774 \ub4b7\ubc1b\uce68\ub418\uba70, \uc190\uc27d\uac8c \uad6c\ud604\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc220 \ud30c\ud2b8\ub108\uac00 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2019-12-20\/763zwb\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11887 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Mike-Ng.png\" alt=\"\" width=\"420\" height=\"144\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Mike-Ng.png 420w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Mike-Ng-300x103.png 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/p>\n<p>\u201c\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc571\uc774 \ud06c\uac8c \ubd80\uc0c1\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uacf5\uae09\uacfc \uc218\uc694 \uce21 \ubaa8\ub450\uc5d0 \uc18d\ub3c4\ub97c \ub354\ud574\uc8fc\uace0 \uc120\uc21c\ud658 \uad6c\uc870\ub97c \ud615\uc131\ud574\uc90d\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \uce21\uba74\uc5d0\uc11c, \uc774\ub7ec\ud55c \uc571\uc740 \uae30\uc5c5\uc774 \uc18c\ube44\uc790\ub4e4\uc758 \uc77c\uc0c1\uc801\uc778 \ub2c8\uc988\ub97c \uc27d\uace0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0, \ub2e8\uc77c \uc81c\ud488\uc744 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \ud310\ub9e4\ud558\ub294 \ub2c8\uce58 \uae30\uc5c5\ub4e4\uc774 \uae09\uc99d\ud558\uba74\uc11c \uae30\uc5c5 \uc571\uc774 \ube60\ub974\uac8c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p style=\"text-align: right\">\u2014 Mike Ng, Senior Vice President, Mobile App &amp; Store<\/p>\n<h3><strong>4. 2020<\/strong><strong>\ub144\uc5d0\ub294<\/strong> <strong>\uc624\ud504\ub77c\uc778<\/strong> <strong>\ub9e4\uc7a5\uacfc<\/strong> <strong>\uc774\ucee4\uba38\uc2a4\ub97c<\/strong> <strong>\uc5f0\uacb0\ud558\ub294<\/strong> <strong>\uac83\uc774<\/strong> <strong>\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c<\/strong> <strong>\uc911\uc694\ud569\ub2c8\ub2e4<\/strong><strong>. <\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ub9ce\uc740 \uace0\uac1d\ub4e4\uc758 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/2019-%ed%9c%b4%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b3%84%ed%9a%8d-%ed%8c%81\/\">\uad6c\ub9e4 \uc5ec\uc815\uc740 \ub9e4\uc6b0 \ubcf5\uc7a1\ud558\uba70 \uc77c\ubc29\ud5a5\uc73c\ub85c \uc9c4\ud589\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/a> \uc0ac\uc77c\ub85c\uc801\uc778 \ud2b8\ub798\ud0b9\ub9cc\uc744 \ud558\uace0 \uc788\ub294 \uad11\uace0\uc8fc\ub294 \uadf8\ub9bc\uc758 \uc804\uccb4\ub97c \ubcfc \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc815\ud574\uc9c4 \ud2c0 \ubc16\uc5d0\uc11c \ub108\ubb34\ub098 \ub9ce\uc740 \uc77c\uc774 \ubc8c\uc5b4\uc9c0\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c \uc2ed \ub144 \ub3d9\uc548, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uadf8\ub7ec\ud55c \uac04\uadf9\uc744 \uba54\uafd4\uc904 \uc218 \uc788\ub294 \uacac\uace0\ud55c \ub370\uc774\ud130 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2019-12-20\/763zwb\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11889 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Tim-Rogers-e1580922431315.png\" alt=\"\" width=\"438\" height=\"142\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Tim-Rogers-e1580922431315.png 438w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Tim-Rogers-e1580922431315-300x97.png 300w\" sizes=\"auto, (max-width: 438px) 100vw, 438px\" \/><\/a><\/p>\n<p>\u201c2020\ub144 \uc7a5\uae30\uc801 \uc131\uc7a5\uc744 \ucd94\uad6c\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \uc911\uc694\ud55c \ub450 \uac00\uc9c0 \uc694\uc18c\ub294 CLV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\uc640 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucc44\ub110 \uc911\uc2ec\uc774 \uc544\ub2c8\ub77c \ubcf4\ub2e4 \uace0\uac1d \uc911\uc2ec\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc0dd\uc131\ud558\ub294 \uac83, \uadf8\ub9ac\uace0 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ub54c \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc778\uac8c\uc774\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc774\ucee4\uba38\uc2a4 \ud658\uacbd\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uacf5\ud558\ub824\uba74, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uc790\uc0b0\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub824\uba74, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc644\uc804\ud558\uac8c \uc5f0\uacb0\ub41c \ub370\uc774\ud130\uc138\ud2b8\ub97c \uac1c\ubc1c\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p style=\"text-align: right\">\u2014 Tim Rogers, Vice President &amp; Business Owner of Omnichannel<\/p>\n<h3><strong>5. <\/strong><strong>\ube0c\ub79c\ub4dc\uc758<\/strong> <strong>\uac00\uce58\ub97c<\/strong> <strong>\ubcf4\uc5ec\uc8fc\ub294<\/strong> <strong>\uac83\uc774<\/strong> <strong>\uc18c\ube44\uc790\uc640<\/strong> <strong>\uacf5\uac10\ub300\ub97c<\/strong> <strong>\ud615\uc131\ud558\ub294\ub370<\/strong> <strong>\ub300\ub2e8\ud788<\/strong> <strong>\uc911\uc694\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%a1%b0%ec%82%ac\/\">\u2018\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720\u2019<\/a> \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \ub300\ubd80\ubd84\uc758 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4(51%)\uc740 \ube0c\ub79c\ub4dc \uac00\uce58\uac00 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. 3\ubd84\uc758 1\uc774 \ub118\ub294 \uc751\ub2f5\uc790\ub4e4(35%)\uc740 \uc790\uc2e0\uc758 \uac00\uce58\uc640 \ubd80\ud569\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c\ubd80\ud130 \uad6c\ub9e4\ud560 \uac83\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uace0, 6\uba85 \uc911 1\uba85\uc740 \uc790\uc2e0\uc758 \uac1c\uc778\uc801\uc778 \ubbff\uc74c\uacfc \ubd80\ud569\ud558\uc9c0 \uc54a\uc544 \ube0c\ub79c\ub4dc\ub85c\ubd80\ud130 \ub354 \uc774\uc0c1 \uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\ub294\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2019-12-20\/763zwb\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11891 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Jess-Breslav.png\" alt=\"\" width=\"397\" height=\"145\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Jess-Breslav.png 397w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Jess-Breslav-300x110.png 300w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/><\/a><\/p>\n<p>\u201c\uc18c\ube44\uc790\ub4e4\uc740 \uac00\uc2dc\uc801\uc778 \uc131\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc758\ubbf8 \uc788\ub294 \uc870\uce58\ub97c \ucde8\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa9\uc801\uc744 \ucd94\uad6c\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uc131\uacf5\ud560 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc\ub294 \uc57d\uc18d\uc744 \uc2e4\ucc9c\ud558\uace0 \uc18c\ube44\uc790\uac00 \uc5f4\uc815\uc744 \uac00\uc9c4 \ubb38\uc81c\ub4e4\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc9c4\uc2e4\ud55c \ub300\ud654\ub97c \uc774\uc5b4\uac11\ub2c8\ub2e4.\u201d<\/p>\n<p style=\"text-align: right\">\u2014 Jessica Breslav, Executive Managing Director, Americas<\/p>\n<h3><strong>6. <\/strong><strong>\ud575\uc2ec\uc801\uc778<\/strong> <strong>\uace0\ub824<\/strong> <strong>\ub2e8\uacc4\uc5d0\uc11c<\/strong> <strong>\uc18c\ube44\uc790\ub4e4\uc5d0\uac8c<\/strong> <strong>\ub3c4\ub2ec\ud558\ub824\uba74<\/strong><strong>, <\/strong><strong>\ub9c8\ucf00\ud130\ub4e4\uc740<\/strong> <strong>\uc62c\ubc14\ub978<\/strong> <strong>\ub370\uc774\ud130\uc640<\/strong> <strong>\uae30\uc220\uc774<\/strong> <strong>\ud544\uc694\ud560<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uccab \ubc88\uc9f8 \uc811\uc810\uc5d0\uc11c \uc2dc\uc791\ud574 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uac70\ub798\ub97c \uc644\ub8cc\ud558\uae30\uae4c\uc9c0 \ud3c9\uade0 7\uc77c \uc18c\uc694\ub41c \ubc18\uba74, \uc628\ub77c\uc778\uc73c\ub85c \uac70\ub798\ub97c \uc644\ub8cc\ud558\uae30\uae4c\uc9c0\ub294 \ucd5c\ub300 28\uc77c\uc774 \uc18c\uc694\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ucee4\uba38\uc2a4 \uace0\uac1d\ub4e4\uc774 \uace0\ub824\ub97c \ud558\ub2e4\uac00 \ub2c8\uc988\uc5d0 \ub9de\ub294 \uc644\ubcbd\ud55c \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uae30\uae4c\uc9c0 \uaf49 \ucc44\uc6cc 4\uc8fc\uac00 \uac78\ub9b0\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.*<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2019-12-20\/763zwb\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11893 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Cedric-V.png\" alt=\"\" width=\"419\" height=\"143\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Cedric-V.png 419w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Cedric-V-300x102.png 300w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\" \/><\/a><\/p>\n<p>\u201c\uc5ec\ub7ec \ub2e4\ub978 \uc635\uc158\ub4e4\uc744 \uac80\uc0c9, \ube44\uad50 \ubc0f \uace0\ub824\ud558\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uc601\ud5a5\uc744 \uc8fc\uace0 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \uc5ed\ub7c9\uc740 2020\ub144\uc744 \uc900\ube44\ud558\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub4e4\uc758 \uc6b0\uc120\uc21c\uc704 \ubaa9\ub85d\uc5d0\uc11c \ud56d\uc0c1 \ucd5c\uc0c1\uc704\ub97c \ucc28\uc9c0\ud560 \uac83\uc785\ub2c8\ub2e4. \ud3d0\uc1c4\uc801\uc778 \ud658\uacbd\uc744 \ub6f0\uc5b4\ub118\uc5b4, \uc5ec\ub7ec \ub2e4\ub978 \ub514\ubc14\uc774\uc2a4, \ube0c\ub77c\uc6b0\uc800 \ubc0f \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc790\uc720\ub86d\uac8c \uc774\ub3d9\ud558\ub294 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0\uc790 \ud558\ub294 \uacbd\uc6b0 \uc774\ub7ec\ud55c \ub3c4\uc804\uacfc\uc81c\ub294 \ub354 \ub69c\ub837\ud558\uac8c \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \uc131\uacf5\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud558\ub824\uba74, \uc2e4\uc2dc\uac04\uc73c\ub85c \uc758\ub3c4 \uc2e0\ud638\ub97c \uc218\uc9d1\ud574\uc8fc\ub294 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uacfc \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \ucd5c\uace0\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \uc81c\uacf5\ud558\ub294 \ub370\uc774\ud130\uc138\ud2b8\ub97c \ud65c\uc6a9\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc5ed\ub7c9\uc774 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4.\u201d<\/p>\n<p style=\"text-align: right\">\u2014 Cedric Vandervynckt, General Manager, Web<\/p>\n<h3><strong>7. <\/strong><strong>\uc62c\ubc14\ub978<\/strong> <strong>\ud30c\ud2b8\ub108\ub97c<\/strong> <strong>\uc120\ud0dd\ud558\ub294<\/strong> <strong>\uac83\uc774<\/strong> <strong>\uacbd\uc7c1\uc774<\/strong> <strong>\uce58\uc5f4\ud55c<\/strong> <strong>\uc624\ub298\ub0a0\uc758<\/strong> <strong>\uc2dc\uc7a5\uc5d0\uc11c<\/strong> <strong>\uc131\uacf5\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\ub294<\/strong> <strong>\uc5f4\uc1e0\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\u201c\ud601\uc2e0\uc5d0 \ub300\ud55c \uc555\ub825\uc740 2020\ub144\uc5d0\ub3c4 \uc9c0\uc18d\ub420 \uac83\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \ub354 \ub192\uc740 \uc218\uc900\uc758 \ube44\uc6a9 \ud6a8\uc728\uc131, \ud22c\uba85\uc131 \ubc0f \uc81c\uc5b4\ub825\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub97c \ubaa8\uc0c9\ud558\ub294\ub370 \uc9d1\uc911\ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ub300 \uc218\uc900\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ucda9\uc871\ud558\ub294 \ud30c\ud2b8\ub108\uac00 \uace0\uac1d\uacfc\uc758 \uc720\ub300\uac10\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc7a5\uae30\uc801\uc73c\ub85c \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc81c\uacf5\ud574\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p style=\"text-align: right\">\u2014 Jessica Breslav, Executive Managing Director, Americas<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc870\uc0ac \uacb0\uacfc\uc640 \uc5ec\ub7ec \uc778\uc0ac\uc774\ud2b8\ub97c \uc885\ud569\ud574\ubcfc \ub54c, \ud55c\uac00\uc9c0\ub294 \ud655\uc2e4\ud569\ub2c8\ub2e4. 2020\ub144\uc5d0\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub9c8\uce58 \ud0d0\uc815\uacfc \uac19\uc744 \uac83\uc785\ub2c8\ub2e4. \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc5d0\uc11c, \uaddc\uc81c\uc5d0 \ub530\ub77c \uace0\uac1d \uc911\uc2ec \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\ub294 \uac83, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc \uac00\uce58\uc640 \uae4c\ub2e4\ub85c\uc6b4 \ud22c\uba85\uc131 \uc694\uad6c\uae4c\uc9c0, \uae30\uc5c5\ub4e4\uc740 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc758 \ucee4\ub2e4\ub780 \ub3cb\ubcf4\uae30\ub85c \uba74\ubc00\ud55c \uc870\uc0ac\ub97c \ubc1b\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc81c \ub9c8\ucf00\ud130\ub4e4\uc774 \ud480 \ud37c\ub110 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad6c\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc62c\ubc14\ub978 \ud30c\ud2b8\ub108\uc640 \ud798\uc744 \ud569\uccd0 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ubaa8\ub450\uc5d0\uc11c \uace0\uac1d\ub4e4\uc774 \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uacc4\uc18d \uc778\uac8c\uc774\uc9c0\ud558\uba70 \ucda9\uc131\ub3c4\uc640 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/kr\/shopper-story-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11965 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Blog-CTA-Story-Story-2020-KR.png\" alt=\"\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Blog-CTA-Story-Story-2020-KR.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Blog-CTA-Story-Story-2020-KR-300x75.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/02\/Blog-CTA-Story-Story-2020-KR-768x192.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/www2.criteo.com\/kr\/shopper-story-2020\">\ud06c\ub9ac\ud14c\uc624\uc758 \uc1fc\ud37c \uc2a4\ud1a0\ub9ac 2020: \uc18c\ube44\uc790\uc758 \uc0c8\ub85c\uc6b4 \uc0ac\uace0\ubc29\uc2dd \ubcf4\uace0\uc11c<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ucd5c\uadfc \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc0c1\ud488\uc744 \ubc1c\uacac, \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4\ud558\uba70, \uc65c \uc774\uac83\uc774 \ud5a5\ud6c4 10\ub144 \ub3d9\uc548\uc758 \uad11\uace0\ub97c \ub0b4\ub2e4\ubcf4\ub294 \uae30\uc5c5\uc774 \uc0dd\uac01\ud574\ubd10\uc57c \ud558\ub294 \uc911\uc694\ud55c \ubcc0\ud654\uc778\uc9c0\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574, 1,000\uc5ec \uba85\uc758 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":55,"featured_media":11897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-11882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020\ub144\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud560 7\uac00\uc9c0 \uc8fc\uc694 \ub514\uc9c0\ud138 \uad11\uace0 \ud2b8\ub80c\ub4dc | KR - Criteo<\/title>\n<meta name=\"description\" content=\"C\ud06c\ub9ac\ud14c\uc624\uc758 \uc8fc\uc694 \uad00\ub9ac\uc790\ub4e4\uc774 \uc55e\uc73c\ub85c \uc2ed \ub144\uc744 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