{"id":11909,"date":"2020-02-13T15:18:27","date_gmt":"2020-02-13T15:18:27","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=11909"},"modified":"2021-01-06T20:35:27","modified_gmt":"2021-01-06T20:35:27","slug":"%ec%84%9c%eb%93%9c%ed%8c%8c%ed%8b%b0-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%84%b8%ec%83%81%ec%9d%b4-%eb%81%9d%eb%82%ac%ec%8a%b5%eb%8b%88%eb%8b%a4-%ea%b7%b8%eb%9f%ac%eb%82%98-%ec%95%84%eb%ac%b4%eb%9f%b0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%84%9c%eb%93%9c%ed%8c%8c%ed%8b%b0-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%84%b8%ec%83%81%ec%9d%b4-%eb%81%9d%eb%82%ac%ec%8a%b5%eb%8b%88%eb%8b%a4-%ea%b7%b8%eb%9f%ac%eb%82%98-%ec%95%84%eb%ac%b4%eb%9f%b0\/","title":{"rendered":"\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc138\uc0c1\uc774 \ub05d\ub0ac\uc2b5\ub2c8\ub2e4. (\uadf8\ub7ec\ub098 \uc544\ubb34\ub7f0 \uc77c\ub3c4 \uc77c\uc5b4\ub098\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.)"},"content":{"rendered":"

 <\/p>\n

\u201c\u266c \ub300\ub2e8\ud574. \uc138\uc0c1\uc758 \uc885\ub9d0\uc740 \uc9c0\uc9c4\uc73c\ub85c \uc2dc\uc791\ud574…\u201d<\/em>\u00a0\u2013 REM\u00a0<\/strong><\/p>\n

Google\uc774 2\ub144 \uc548\uc5d0 Chrome \ube0c\ub77c\uc6b0\uc800 \ub0b4 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud560 \uac83\uc774\ub77c\uace0 \ubc1c\ud45c<\/a>\ud55c \uc774\ud6c4, \uc138\uc0c1\uc758 \uc885\ub9d0\uc5d0 \ub300\ud55c REM\uc758 \ub178\ub798 \u201cIt\u2019s\u00a0the End\u00a0of the World\u00a0as We Know It<\/a>\u201d\uc774 \uacc4\uc18d \uc81c \uba38\ub9bf \uc18d\uc5d0\uc11c \ub9f4\ub3cc\uc558\uc2b5\ub2c8\ub2e4.\u00a0\uc815\ub9d0\ub85c \uc885\ub9d0\uc774 \ub2e4\uac00\uc654\ub2e4\uace0 \uc0dd\uac01\ud574\uc11c\ub77c\uae30 \ubcf4\ub2e4\ub294, \uc774 \ubc1c\ud45c \ud6c4 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ubb34\ub108\ub728\ub9ac\uace0 \uc624\ud508 \uc778\ud130\ub137\uc758 \ubbf8\ub798 \uc790\uccb4\ub97c \uc704\ud611\ud558\ub294 \u2018\ucfe0\ud0a4\uc758 \uc885\ub9d0\u2019\uc5d0 \uad00\ud55c \uc6b0\ub824 \uc11e\uc778 \ubaa9\uc18c\ub9ac\uac00 \ud130\uc838\ub098\uc654\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\u00a0\uc0ac\uc2e4\u00a0Google\uc740 \uc774\ubbf8<\/a> 2019\ub144 8\uc6d4\ubd80\ud130 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc608\uace0\ud574\uc654\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\ub798\uc11c \uc9c0\uc9c4\uacfc \uac19\uc740 \uc5c4\uccad\ub09c \uc5ec\ud30c\uac00 \uc0dd\uaca8\ub098\uc9c0\ub294 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc65c \uc774\ub7f0 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uace0 \uc788\uc73c\uba70 \uc774\uac83\uc774 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294\uc9c0, \uc5c5\uacc4\uc758 \ub300\ub2f5\uc5d0 \uc77c\uad00\uc131\uc774 \uc5c6\ub2e4\ub294 \uc0ac\uc2e4\uc774 \uc624\ud788\ub824 \ub354 \ucda9\uaca9\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uc544\uc9c1 2\ub144\uc774\ub098 \ub0a8\uc558\uace0 \ub9ce\uc740 \uc138\ubd80\uc0ac\ud56d\uc774 \uc544\uc9c1 \uacb0\uc815\ub418\uc9c0 \uc54a\uc558\ub2e4\ub294 \uc0ac\uc2e4\ub3c4 \ud63c\ub780\uc744 \ub9c9\ub294\ub370\ub294 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc774\ubc84 \uacf5\uac04\uc5d0\uc11c \ud37c\uc838 \uc788\ub294 \uc138 \uac00\uc9c0 \uc624\ud574\ub97c \ubc14\ub85c\uc7a1\uc544, \u2018\ucfe0\ud0a4\uc758 \uc885\ub9d0\u2019\uc5d0 \ub300\ud55c \ub8e8\uba38\ub97c \uc885\uc2dd\uc2dc\ud0a4\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

\uc9c4\uc2e4<\/strong> #1:\u00a0<\/strong>\ubaa8\ub4e0<\/strong> \ucfe0\ud0a4\uac00<\/strong> \uc0ac\ub77c\uc9c0\ub294<\/strong> \uac83\uc740<\/strong> \uc544\ub2d9\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

Google\uc758 \ubc1c\ud45c\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0\ub9cc \ud574\ub2f9\ub418\uae30 \ub54c\ubb38\uc5d0, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\ub294 2\ub144\uc774 \uc9c0\ub09c \ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c0\uc6d0\ub420 \uac83\uc785\ub2c8\ub2e4.\u00a0\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uc0ac\uc6a9\uc790\uac00 \ubc29\ubb38\ud55c \uc0ac\uc774\ud2b8\uc5d0\uc11c \ube0c\ub77c\uc6b0\uc800\ub85c \uc9c1\uc811 \uc804\uc1a1\ub418\ub294 \ucfe0\ud0a4\ub97c \ub9d0\ud569\ub2c8\ub2e4.\u00a0\uc774 \ucfe0\ud0a4\ub294 \uad11\uace0\uc8fc, \ub9ac\ud14c\uc77c\ub7ec \ubc0f \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \uace0\uac1d\uc744 \uc774\ud574\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uace0, \uae30\uc5c5\uc774 \uc790\uc0ac \uc0ac\uc774\ud2b8\uc5d0\uc11c \ucd5c\uace0\uc758 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\ud604\ub300\uc801\uc778 \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc5ec\ub7ec \ub2e4\ub978 \uc18c\uc2a4\ub85c\ubd80\ud130 \ucf58\ud150\uce20\ub97c \uac00\uc838\ub2e4 \uac8c\uc7ac\ub97c \ud569\ub2c8\ub2e4.\u00a0\uc608\ub97c \ub4e4\uc5b4, \ub274\uc2a4\uc640 \ub0a0\uc528 \uc815\ubcf4\ub97c \uc11c\ub4dc\ud30c\ud2f0 \uacf5\uae09\uc5c5\uccb4\ub85c\ubd80\ud130 \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ub7ec\ud55c \uc6f9\uc0ac\uc774\ud2b8\ub4e4\uc740 \uae30\uc220 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud574 \uc5d4\ub4dc\uc720\uc800\uac00 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\uac00 \ud45c\uc2dc\ub418\ub294 \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uad11\uace0\uc8fc\uac00 \uc5ec\ub7ec \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub4e4\uc744 \uc778\uc9c0\ud558\uace0 \uc774\ud574\ud558\uc5ec \uad00\ub828\ub41c \ucf58\ud150\uce20\uc640 \uc801\uc808\ud55c \ucd94\ucc9c\uc774 \ud3ec\ud568\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uba74 \uc758\ub3c4\uce58 \uc54a\uc740 \uacb0\uacfc\uac00 \uc57c\uae30\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9ce\uc740 \ud615\ud0dc\uc758 \uc2f1\uae00 \uc0ac\uc778 \uc628(SSO)\uc774 \ub354 \uc774\uc0c1 \uc9c0\uc6d0\ub418\uc9c0 \uc54a\uc544\uc11c \uc18c\uc15c\ubbf8\ub514\uc5b4 \uacc4\uc815\uc744 \uc0ac\uc6a9\ud574 \ub2e4\uc218\uc758 \uc0ac\uc774\ud2b8\uc5d0 \ub85c\uadf8\uc778\ud560 \uc218 \uc5c6\uac8c \ub420 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uad11\uace0\uc5c5\uacc4\ub294 \ub610\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uce21\uba74\uc5d0\uc11c \ud1f4\ubcf4\ud560 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc774 ROI\ub97c \ucd94\uc801\ud560 \uc218 \uc5c6\uac8c \ub418\uace0 \ub9e4\ucd9c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\ub294 \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \ud22c\uc790, \ub9c8\ucf00\ud305 \uc6a9\uc5b4\ub85c \u2018\uc804\ud658(conversion)<\/em>\u2019\uc73c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\ub294 \ud22c\uc790\ub97c \uc815\ub2f9\ud654\ud558\uae30\uac00 \uc5b4\ub824\uc6cc\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ud655\ud558\uac8c \uc9d1\uc5b4\ub0b4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ucd94\uce21\uc744 \ud558\ub358 \uacfc\uac70\ub85c \ub3cc\uc544\uac00\ub294 \uac83\uc785\ub2c8\ub2e4. \ubbf8\uad6d \ub9ac\ud14c\uc77c\uc758 \uc120\uad6c\uc790\uc778 \uc874 \uc6cc\ub108\uba54\uc774\ucee4(John Wanamaker)\uac00 \u201c\uad11\uace0\uc5d0 \ub4e4\uc778 \ub3c8\uc758 \uc808\ubc18\uc774 \ub0ad\ube44\ub41c\ub2e4. \ubb38\uc81c\ub294 \uadf8 \uc808\ubc18\uc774 \uc5b4\ub290 \ucabd\uc778\uc9c0\ub97c \ubaa8\ub978\ub2e4\ub294 \uac83\uc774\ub2e4\u201d\ub77c\ub294 \ub9d0\uc744 \ud558\ub358 \uc2dc\ub300\ub85c \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n

\uc9c0\uae08 \uc2dc\uc810\uc5d0\uc11c\ub294 \ub300\ub2f5\ubcf4\ub2e4 \uc9c8\ubb38\uc774 \ub354 \ub9ce\uc2b5\ub2c8\ub2e4. \uac00\ub2a5\ud55c \ud574\uacb0\ucc45\uc774 \uc544\uc9c1 \ub098\uc624\uace0 \uc788\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc9c4\uc2e4<\/strong> #2: <\/strong>\uc624\ud508<\/strong> \uc778\ud130\ub137\uc758<\/strong> \uad11\uace0\ub294<\/strong> \uc644\ubcbd\ud558\uc9c0\ub294<\/strong> \uc54a\uc9c0\ub9cc<\/strong>, <\/strong>\uc0dd\uac01\ud558\ub294<\/strong> \uac83\ubcf4\ub2e4<\/strong> \ud6e8\uc52c<\/strong> \ub354<\/strong> \uac1c\uc778\uc815\ubcf4\uac00<\/strong> \ubcf4\ud638\ub429\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

Google\uc758 \ubc1c\ud45c \ube14\ub85c\uadf8<\/a>\ub97c \ubcf4\uba74, \uc800\uc790\uc774\uc790 Chrome \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1\uc758 \ucd1d \ucc45\uc784\uc790\uc778 \uc800\uc2a4\ud2f4 \uc288(Justin Schuh)\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \uc804\uba74 \ucc28\ub2e8\ud558\ub294 \uc774\uc720\uac00 \u2018\ub354 \ud504\ub77c\uc774\ube57\ud55c \uc6f9\uc744 \uad6c\ucd95\u2019\ud558\uae30 \uc704\ud55c \uac83\uc774\ub77c\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4. \uaf2d \uadf8\ub807\uc9c0\ub9cc\ub3c4 \uc54a\uc2b5\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uc0ac\uc2e4 \uc0ac\uc6a9\uc790\uc758 \uc758\uc9c0\uc5d0 \ubc18\ud574 \uc678\ubd80 \ub2f9\uc0ac\uc790\uc5d0\uac8c \uac1c\uc778\uc2dd\ubcc4\uc815\ubcf4\ub97c \uacf5\uac1c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \uc624\ud508 \uc778\ud130\ub137\uc758 \uc0ac\uc6a9\uc790\ub294 \ub79c\ub364 \uc2dd\ubcc4\uc790\ub85c \uad6c\ubd84\ub418\uba70, \uac1c\uc778\uc2dd\ubcc4\uc815\ubcf4\ub294 \ud574\uc2dc\ub098 \uc554\ud638\ud654\uac00 \ub418\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0\ub098 \uae30\uc220 \ud30c\ud2b8\ub108\ub4e4\uc740 \ubd88\ud2b9\uc815 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uad00\uc2ec\uc0ac\uc640 \ud589\ub3d9 \uc815\ubcf4\uc5d0\ub9cc \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uad6c\uc870\uc5d0\uc11c\ub3c4 \uc608\uc678\uac00 \ub418\ub294 \uac83\uc774, \uc0ac\uc6a9\uc790\uc758 \uc778\uac04\uad00\uacc4\uc640 \uce5c\uad6c, \uac80\uc0c9 \ubc0f \uad6c\ub9e4 \uc774\ub825, \uc2ec\uc9c0\uc5b4 \uc815\uce58\uc801 \uc131\ud5a5 \ub4f1\uc758 \uac1c\uc778 \uc815\ubcf4\ub97c \uc218\uc9d1\ud574 \uc800\uc7a5\ud558\ub294 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\ub4e4\uc785\ub2c8\ub2e4. \uc774\ub860\uc801\uc73c\ub85c, \uc774\ub7ec\ud55c \uac1c\uc778 \uc815\ubcf4\ub294 \uac01 \uc778\ud130\ub137 \uae30\uc5c5\uc758 \ub0b4\ubd80\uc5d0\ub9cc \uc720\uc9c0\ub418\uc5b4\uc57c \ud558\uae30 \ub54c\ubb38\uc5d0 \uc778\ud130\ub137\uc5d0 \uad6c\ud68d\uc774 \ub098\ub220\uc9d1\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uace0\ub294 \ud574\ub3c4, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc644\ubcbd\ud55c \uc194\ub8e8\uc158\uc740 \uc544\ub2d9\ub2c8\ub2e4.\u00a0\uc608\ub97c \ub4e4\uc5b4, \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub3d9\uc758\ub97c \uad00\ub9ac\ud558\uae30\uac00 \uc5b4\ub835\uace0 \uc0ac\uc6a9\uc790\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \uc800\uc7a5\ub418\ub294\uc9c0 \uc798 \uc54c \uc218 \uc5c6\uc73c\uba70 \uc790\uc2e0\uc758 \uc815\ubcf4\uac00 \uacf5\uc720\ub418\ub294 \ubc29\ubc95\uc744 \uc81c\uc5b4\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ub7ec\ud55c \uc774\uc720 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778 \uc815\ubcf4\ub97c \uc18c\uc911\ud558\uac8c \uc0dd\uac01\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 \uac19\uc740 \uae30\uc5c5\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \ubc18\uae30\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c4\uc2e4<\/strong> # 3:\u00a0<\/strong>\uc624\ud508<\/strong> \uc778\ud130\ub137\uc5d0\ub294<\/strong> \uad11\uace0\uc5c5\uacc4\uac00<\/strong> \ud22c\uba85\ud558\uace0<\/strong> \uacf5\uc815\ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc740 \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uacfc \uad00\ub828\ub41c \uad11\uace0\ub97c \ubd04\uc73c\ub85c\uc368 \uc0ac\uc6a9\uc790 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\ud68c \uc804\uccb4\uc801\uc73c\ub85c\ub3c4 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc90d\ub2c8\ub2e4. \uad00\ub828\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc0ac\ub78c\ub4e4\uc774 \ucf58\ud150\uce20\uc640 \uc11c\ube44\uc2a4\ub97c \ubb34\ub8cc\ub85c \uc990\uae38 \uc218 \uc788\ub294 \uc624\ud508 \uc778\ud130\ub137\uc744 \uc9c0\ud0f1\ud574\uc8fc\ub294 \ub9e4\ucd9c\uc774 \ucc3d\ucd9c\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c,\u00a0OKO\u00a0Digital\uc758 \uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc774\ubbf8 \ucc28\ub2e8\ub418\uc5b4 \uc788\ub294 Safari\uc758 \uc81c\ud734\ub9e4\uccb4\uc0ac \uad11\uace0 \ub9e4\ucd9c\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\uae30\uac00 \uc544\uc9c1 \ud5c8\uc6a9\ub418\ub294 Chrome\uc5d0 \uc808\ubc18 \uc815\ub3c4\ubc16\uc5d0 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\u00a0Google\uc758\u00a0\uc790\uccb4 \ub370\uc774\ud130<\/a>\uc5d0 \ub530\ub974\uba74, \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \ub9e4\ucd9c\uc740 \ud3c9\uade0 62% \uac10\uc18c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc8fc\ub85c \uac15\ub825\ud55c \ub85c\uadf8\uc778 \uc0ac\uc6a9\uc790 \uae30\ubc18\uc5d0 \uc758\uc874\ud560 \uc218 \uc5c6\ub294 \uae30\uc5c5\uc774\ub098 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. \ub300\ub2e4\uc218\uac00 \uad6c\ub3c5\uc73c\ub85c \uad11\uace0 \ub9e4\ucd9c \uc190\uc2e4\uc744 \ubcf4\uc0c1\ud560 \uc218 \uc5c6\uc5b4 \ubb38\uc744 \ub2eb\uc544\uc57c \ud574\uc11c \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ub3c5\ub9bd\uc801\uc778 \ucf58\ud150\uce20\ub97c \uacf5\uae09\ud558\ub294 \uc5c5\uccb4\uc758 \uc218\uac00 \uae09\uaca9\ud558\uac8c \uc904\uc5b4\ub4e4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c \uc6f9\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc774 \uad6c\ub3c5\uc5d0 \uae30\ubc18\ud558\uac8c \ub41c\ub2e4\uba74, \ub9ce\uc740 \uc778\ud130\ub137 \uc778\uad6c\uc5d0 \ub300\ud55c \uc811\uadfc\uc774 \uc81c\ud55c\ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc5c5\uacc4\ub294 \ubb3c\ub860 \uc6f9\uc758 \uc790\uc720 \uc5b8\ub860\uc5d0\ub3c4 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud30c\ub9ac\uc5d0 \uac70\uc8fc\ud558\ub294 \uc544\uc77c\ub79c\ub4dc \uc0ac\ub78c\uc778 \uc800\ub294 \uace0\uad6d\uc758 \ucd5c\uc2e0 \ub274\uc2a4\uc640 \uc18c\uc2dd(\uc544\uc77c\ub79c\ub4dc\uc5d0\uc11c\ub294 \ud06c\ub799(craic<\/em>)\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.)\uc744 \ud655\uc778\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud569\ub2c8\ub2e4. The Irish Times<\/a>,\u00a0Journal.ie<\/a>,\u00a0RTE<\/a>, the\u00a0Irish Independent<\/a>.\uac19\uc740 \uc0ac\uc774\ud2b8\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.\u00a0\uc774\ub7ec\ud55c \uc0ac\uc774\ud2b8\ub4e4\uc740 \uad11\uace0\ub85c \uc720\uc9c0\ub429\ub2c8\ub2e4.\u00a0\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc774\ub7f0 \uc18c\uc2a4\ub4e4\uc774 \uc5c6\ub2e4\uba74, \uc815\ubcf4\uc5d0 \uae30\ubc18\ud574 \ud604\uc7ac \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \uc774\uc288\uc5d0 \ub300\ud574 \uc758\uacac\uc744 \ud615\uc131\ud558\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \ud575\uc2ec\uc801\uc778 \ubaa9\uc18c\ub9ac\ub4e4\uc774 \uc0ac\ub77c\uc9c8 \uac83\uc785\ub2c8\ub2e4.\u00a0\ub9ce\uc740 \uc628\ub77c\uc778 \ub274\uc2a4\ub4e4\uc774 \ud3b8\ud5a5\ub418\uc5c8\uac70\ub098 \uc0ac\uc2e4 \uc5ec\ubd80\uac00 \uc758\uc2ec\uc2a4\ub7ec\uc6b4 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uace0 \uc788\ub294 \uc9c0\uae08 \uac19\uc740 \ud658\uacbd\uc5d0\uc11c\ub294 \ud2b9\ud788 \ub2e4\uc591\ud55c \ub274\uc2a4\uc640 \uc758\uacac\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc758\ub3c4\ud558\uc9c0 \uc54a\uc740 \ub610 \ub2e4\ub978 \uacb0\uacfc\ub294 \uc774 \ubcc0\ud654 \ud6c4\uc5d0 \ub354 \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ubcf4\ub2e4 \uc27d\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uba70 \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\ub85c \ub208\uc744 \ub3cc\ub9b4 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7f0 \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud558\uba74, \uadf8\ub7ec\ud55c \ud50c\ub7ab\ud3fc\ub4e4\uc740 \ub298\uc5b4\ub09c \uc218\uc694\ub85c \uc778\ud574 \uac00\uaca9\uc774 \uc624\ub97c \uac83\uc774\uace0 (\ucd1d \uc608\uc0b0\uc774 \ub298\uc5b4\ub098\uc9c0\ub294 \uc54a\uc744 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0) \ub2e4\ub978 \uacf3\uc740 \uac00\uaca9\uc774 \ub0b4\ub824\uac08 \uac83\uc785\ub2c8\ub2e4. \ub3c5\ub9bd \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uc218\uc775\uc774 \uac10\uc18c\ud558\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4 \uad11\uace0\uc8fc\ub4e4\uc758 \uad11\uace0 \ud22c\uc790\uc218\uc775\uc774 \uae09\uaca9\ud558\uac8c \uac10\uc18c\ud558\uace0 \ub300\ud615 \ud50c\ub7ab\ud3fc\ub4e4\uc5d0 \ub300\ud55c \uc758\uc874\uc131\uc774 \ub298\uc5b4\ub0a0 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc640<\/strong> \uace0\uac1d\ub4e4\uc5d0\uac8c<\/strong> \uc774\ub294<\/strong> \uc5b4\ub5a4<\/strong> \uc758\ubbf8\uac00<\/strong> \uc788\uc744\uae4c\uc694<\/strong>?<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\ub4e4\uc774 \uc9c0\uc18d\uc801\uc778 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uace0\uac1d\ub4e4\uc774 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc798 \ud5e4\uccd0\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc81c\ud488\uc744 \uc870\uc815\ud558\uace0 \ubcc0\ud654\uc5d0 \uc55e\uc11c\uac00\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\uba70 \uc774\ubbf8 \ubcc0\ud654\uc5d0 \uc900\ube44\ub97c \ud574\uc654\uc2b5\ub2c8\ub2e4.\u00a0\ubbf8\ub798\uc758 \ubcc0\ud654\ub97c \uc5fc\ub450\uc5d0 \ub450\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uae30\uc220\ub85c\ubd80\ud130 \ub3c5\ub9bd\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc774\ub3d9\ud574\uc654\uc2b5\ub2c8\ub2e4.\u202f\ud06c\ub9ac\ud14c\uc624\ub294 \uac1c\uc778\uc2dd\ubcc4\uc815\ubcf4\ub97c \uc808\ub300 \uc800\uc7a5\ud558\uc9c0 \uc54a\uc73c\uba70 \ucc98\uc74c\ubd80\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \ubcf4\uc7a5\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc6a9\uc790\uc758 \ub3d9\uc758 \ud558\uc5d0 \uc5c4\uaca9\ud558\uac8c \uc2e4\ud589\ub418\ub294 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud574\uc654\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc1fc\ud37c \uadf8\ub798\ud504(Shopper Graph)\uc5d0\ub294 2\ub9cc \uba85\uc758 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc774 \ucc38\uc5ec\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc774\ub904\uc9c0\ub294 \uc5f0\uac04 9000\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc774\ucee4\uba38\uc2a4 \uac70\ub798\ub85c\ubd80\ud130 \uc5bb\uc740 \uc2ec\ub3c4 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub124\ud2b8\uc6cc\ud06c\uac00 4,500\uacf3 \uc774\uc0c1\uc758 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc640 \uc9c1\uc811 \uc5f0\uacb0\ub418\uc5b4\uc788\ub2e4\ub294 \uac83\uc740 \ud06c\ub9ac\ud14c\uc624\uac00 \uc624\ud508 \uc778\ud130\ub137 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \uc218\uc694\uc640 \uacf5\uae09\uc744 \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uace0\uc720\ud55c \uc704\uce58\uc5d0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \ub9ac\ud14c\uc77c\ub7ec\uc640\uc758 \uc774\ub7ec\ud55c \uc9c1\uc811\uc801\uc778 \uc5f0\uacb0\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ub300\uaddc\ubaa8 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud558\uc5ec \uac01 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \ucd94\ucc9c\uc73c\ub85c \ub300\uaddc\ubaa8\uc758 \uc774\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \ub2e4\uc591\ud55c \uce21\uba74\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc1fc\ud37c \uadf8\ub798\ud504\ub97c \ud3ec\ud568\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc138\ud2b8\ub294 \uc5ec\ub7ec \uacc4\uce35\uc5d0\uc11c \uc791\ub3d9\uc744 \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc0c1\ub2f9\ub7c9\uc758 \ube44\ucfe0\ud0a4 \uc2dd\ubcc4\uc790\ub4e4\uc774 \ud3ec\ud568\ub41c \uba85\uc2e4\uc0c1\ubd80 \ucd5c\uace0\uc758 ID \uadf8\ub798\ud504\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub294 \ub204\uac00 \uc790\uc0ac \ube0c\ub79c\ub4dc\ub97c \uad6c\ub9e4\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc9c1\uc811\uc801\uc778 \uc815\ubcf4\uac00 \ubd80\uc871\ud55c \ub300\ud615 \ube0c\ub79c\ub4dc\ub4e4\uacfc \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0\uc790 \ud558\ub294 \ub9c8\ucf00\ud130\ub4e4\uc740 \ubb3c\ub860 \uad00\ub828\ub41c \uad11\uace0\ub97c \ubc1b\uc544\ubcf4\uae38 \uc6d0\ud558\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uad49\uc7a5\ud55c \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub4e0 \ub370\uc774\ud130\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \uc138\uacc4 \uc218\uc900\uc758 AI\ub97c \ub300\uaddc\ubaa8\ub85c \ud65c\uc6a9\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uc5b4 \ud06c\ub9ac\ud14c\uc624\uac00 \ub2e4\uc591\ud55c \uc18c\uc2a4\uc5d0\uc11c \uc758\ub3c4 \uc2e0\ud638\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4(Retail Media) \ud50c\ub7ab\ud3fc\uc740 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc0ac\uc774\ud2b8\uc758 \uacf5\uae09\uc744 \uad00\ub9ac \ubc0f \uc218\uc775\ud654\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uba70, \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubb38\ub9e5\uc73c\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0, \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ubc14\uc77c \uc571, \ube44\ub514\uc624, \ucee4\ub125\ud2f0\ub4dc TV \ub4f1 \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uae30\ud305\ud558\uae30 \uc704\ud574 \ud37c\ub110\uc758 \uc704\ucabd\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uae30\ubc18 \ud0c0\uae30\ud305 \uc5ed\ub7c9\uc740 \uc774\ubbf8 \ucee8\uc2dc\ub354\ub808\uc774\uc158(consideration) \uc194\ub8e8\uc158\uc5d0\uc11c \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/a>.\u00a0\ud5e4\ub354 \ube44\ub529\uacfc \ucd5c\uace0\uac00 \uacbd\ub9e4 \ubc29\uc2dd\uc5d0 \uc644\ubcbd\ud558\uac8c \uc801\uc751\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ud0c4\ub825\uc801\uc778 \ube44\ub354\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubb38\ub9e5,\u00a0LiveRamp\u00a0IDL\uacfc \ub9ce\uc740 \ub2e4\ub978 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uc5d0 \uc785\ucc30\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc124\uacc4 \uc2dc\ubd80\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \ud3ec\ud568\uc2dc\ud0a4\uba70, \uace0\uc720\ud55c \uc790\uc0b0, \uc2ec\ub3c4 \uc788\ub294 AI \uc804\ubb38\uc9c0\uc2dd, \ud30c\ud2b8\ub108, \uadf8\ub9ac\uace0 \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \uc81c\ud734\ub9e4\uccb4\uc0ac\ub85c \uad6c\uc131\ub41c \ud06c\ub9ac\ud14c\uc624 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc194\ub8e8\uc158\ub4e4\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\uc7a5\ud574\ub098\uac08 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\ub294 \ubb3c\ub860 \ubaa8\ub4e0 \uc5c5\uacc4 \ucc38\uc5ec\uc790\ub4e4\uc5d0\uac8c \ud61c\ud0dd\uc744 \uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud574\ub098\uac08 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc2dc \ub9d0\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74<\/strong>, <\/strong>\uc5b4\ub5bb\uac8c<\/strong> \uac1c\uc778<\/strong> \uc815\ubcf4\ub97c<\/strong> \ub354<\/strong> \uc798<\/strong> \ubcf4\ud638\ud574\uc8fc\ub294<\/strong> \uc778\ud130\ub137\uc744<\/strong> \uad6c\ucd95\ud560<\/strong> \uc218<\/strong> \uc788\uc744\uae4c\uc694<\/strong>?<\/strong><\/h3>\n

\uac04\ub2e8\ud558\uac8c \ub9d0\ud558\uba74, \ubaa8\ub450 \ud568\uaed8<\/em> \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/em>\uc804\uccb4 \uc5c5\uacc4(Google \ud3ec\ud568)\uac00 \ub3d9\uc758\ud558\ub294 \ud55c\uac00\uc9c0\ub294 \uc774\ub7ec\ud55c \uc804\ud658\uae30\uc5d0\ub294 \ud611\uc5c5\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

Chrome\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ucc28\ub2e8\ud558\ub294 \uac83\uc774 Google(\uacfc \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c)\uc5d0 \ub354 \ub9ce\uc740 \uad8c\ub825\uc744 \uc950\uc5b4\uc8fc\ub294 \uac83\ucc98\ub7fc \ubcf4\uc77c \uc218\ub3c4 \uc788\uaca0\uc9c0\ub9cc, \uc774\ub294 \uc5d0\ucf54\uc2dc\uc2a4\ud15c \uc804\uccb4\uac00 \ud5c8\uc6a9\ud558\ub294 \uacbd\uc6b0\uc5d0\ub9cc \uac00\ub2a5\ud55c \uc77c\uc785\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc138\uacc4\uac00 \uc5f4\ub9ac\uace0 \uc788\uace0, \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub97c \uc804\uc801\uc73c\ub85c \ud3ec\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u202f\ud06c\ub9ac\ud14c\uc624\ub294 \uc9c4\uc791\uc5d0 \uc6f9\uc5d0\uc11c \ub9de\ucda4\ud654\ub41c \uad11\uace0 \ud0c0\uae30\ud305\uc774 \ucfe0\ud0a4\ub97c \ub300\uc2e0\ud588\uc5b4\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub610\ud55c \uac1c\uc778 \uc815\ubcf4\uac00 \uc548\uc804\ud558\uac8c \ubcf4\ud638\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \ucfe0\ud0a4\ub97c \ub6f0\uc5b4\ub118\uc5b4 \uc9c4\ud654\ud558\uace0\uc790 \ud558\ub294 \uc5c5\uacc4 \ucc28\uc6d0\uc758 \ub178\ub825\uc744 \uc801\uadf9 \ud658\uc601\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\uc0c1\uc801\uc778 \uc138\uc0c1\uc5d0\uc11c\ub294 \uc6b0\ub9ac \ubaa8\ub450\uac00 \uacf5\ud1b5\ub41c \ubc94\uc6a9 ID\ub97c \uacf5\uc720\ud558\uc5ec \uad00\ub828\ub41c \uad11\uace0\uc640 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\uace0 \uc624\ud508 \uc778\ud130\ub137\uc744 \ucd94\uc9c4\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c ID\uac00 \uba40\ud2f0 \ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0\ub3c4 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc77c\ud55c \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\ub098 \ube0c\ub77c\uc6b0\uc800\ub97c \ud1b5\ud574\uc11c\ub294 \ud560 \uc218 \uc5c6\ub294 \uc77c\uc785\ub2c8\ub2e4.\u00a0\uc774\ub294 World Wide Web \ucee8\uc18c\uc2dc\uc5c4<\/a>(W3C), \ubbf8\ub514\uc5b4 \uac80\uc99d \uc704\uc6d0\ud68c<\/a>(MRC),\u00a0\uc591\ubc29\ud5a5 \uad11\uace0\ud611\ud68c<\/a>(IAB) \ub4f1\uc758 \ud45c\uc900 \uae30\ubc18 \uc870\uc9c1\uc774\ub098 \uc815\ubd80 \uae30\uad00\uc5d0 \uc758\ud574\uc11c\ub9cc \uac00\ub2a5\ud55c \uc77c\uc785\ub2c8\ub2e4.\u00a0\ub610\ud55c \ub9c8\ucf00\ud130\ub4e4\uc758 \ucc38\uc5ec\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4. \uacb0\uad6d, \ub9c8\ucf00\ud130\ub4e4\uc758 \uc9c0\ucd9c\uacfc \uad00\ub828\ub41c \uc77c\uc774\ub2c8 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc18c\uc720\ud558\uace0 \uc635\ud2b8\uc778\uacfc \uc635\ud2b8\uc544\uc6c3\uc744 \uc218\uc6d4\ud558\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\uc73c\uba70 \uc774\ub825\uc744 \ud655\uc778\ud558\uace0 \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294 \uc644\uc804\ud788 \ud22c\uba85\ud55c \uc194\ub8e8\uc158\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ubc88 \ubcc0\ud654\uac00 \uad11\uace0\uc8fc, \ub9ac\ud14c\uc77c\ub7ec \ubc0f \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \uc6f9 \ube0c\ub77c\uc6b0\uc800\uc5d0 \ub300\ud55c \uc81c\uc5b4\ub825\uc744 \ud655\ubcf4\ud574 \uc7a5\uae30\uc801\uc73c\ub85c \ud504\ub77c\uc774\ubc84\uc2dc \uc911\uc2ec\uc758 \uc194\ub8e8\uc158\uc73c\ub85c \uace0\uac1d\ub4e4\uc744 \ubcf4\ub2e4 \uc798 \uc774\ud574\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \uc624\ud508 \uc778\ud130\ub137\uc744 \uc9c0\uc6d0\ud574 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uacc4\uc18d \uc11c\ube44\uc2a4\ub97c \ubb34\ub8cc\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uace0 \ud3b8\ud5a5\ub41c \uc11c\ub4dc\ud30c\ud2f0\uc758 \uc120\ud0dd\uc744 \uac15\uc694\ubc1b\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc2a4\uc2a4\ub85c \uacb0\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc904 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ube44\uc804\uc740 \uc5c5\uacc4 \uc804\uccb4\uc758 \ud611\ub825 \uc5c6\uc774\ub294 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

\uc544\uc9c1 \uacb0\uc815\ub418\uc5b4\uc57c \ud558\ub294 \uc138\ubd80 \uc0ac\ud56d\ub4e4\uc774 \ub9ce\uc774 \uc788\uc9c0\ub9cc, \ud06c\ub9ac\ud14c\uc624 \ud300\uacfc \uc804\uccb4 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc774 \uc9c0\uae08\uae4c\uc9c0 \ubcf4\uc5ec \uc900 \uc5f4\uc815, \uc778\ud154\ub9ac\uc804\uc2a4 \uadf8\ub9ac\uace0 \ud601\uc2e0\uc801\uc778 \uc0ac\uace0\ub97c \uace0\ub824\ud560 \ub54c, \uc6b0\ub824\ud560 \ud544\uc694\ub294 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.\u00a0REM\uc758 \ub178\ub7ab\ub9d0\ucc98\ub7fc \u201c\uc6b0\ub9ac\uac00 \uc54c\ub358 \uc138\uc0c1\uc758 \uc885\ub9d0\u201d\uc774 \uc654\uc744\uc9c0\ub294 \ubaa8\ub974\uc9c0\ub9cc, \uc138\uc0c1\uc5d0\ub294 \ub354 \ub098\uc740 \ubb34\uc5b8\uac00\ub97c \uc704\ud55c \uae30\ud68c\uc640 \uc7a0\uc7ac\ub825\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc885\ub9d0\uc774 \uc654\uc5b4\ub3c4 \uc544\ubb34\ub807\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u201c\u266c \ub300\ub2e8\ud574. \uc138\uc0c1\uc758 \uc885\ub9d0\uc740 \uc9c0\uc9c4\uc73c\ub85c \uc2dc\uc791\ud574…\u201d\u00a0\u2013 REM\u00a0 Google\uc774 2\ub144 \uc548\uc5d0 Chrome \ube0c\ub77c\uc6b0\uc800 \ub0b4 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud560 \uac83\uc774\ub77c\uace0 \ubc1c\ud45c\ud55c \uc774\ud6c4, \uc138\uc0c1\uc758 \uc885\ub9d0\uc5d0 \ub300\ud55c REM\uc758 \ub178\ub798 \u201cIt\u2019s\u00a0the End\u00a0of the World\u00a0as We Know It\u201d\uc774 \uacc4\uc18d \uc81c \uba38\ub9bf \uc18d\uc5d0\uc11c \ub9f4\ub3cc\uc558\uc2b5\ub2c8\ub2e4.\u00a0\uc815\ub9d0\ub85c \uc885\ub9d0\uc774 \ub2e4\uac00\uc654\ub2e4\uace0 \uc0dd\uac01\ud574\uc11c\ub77c\uae30 \ubcf4\ub2e4\ub294, \uc774 \ubc1c\ud45c \ud6c4 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ubb34\ub108\ub728\ub9ac\uace0 \uc624\ud508 \uc778\ud130\ub137\uc758 \ubbf8\ub798 \uc790\uccb4\ub97c \uc704\ud611\ud558\ub294 \u2018\ucfe0\ud0a4\uc758 \uc885\ub9d0\u2019\uc5d0 […]<\/p>\n","protected":false},"author":108,"featured_media":11910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-11909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc138\uc0c1\uc774 \ub05d\ub0ac\uc2b5\ub2c8\ub2e4. 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