{"id":12025,"date":"2020-03-17T15:20:53","date_gmt":"2020-03-17T15:20:53","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/omnichannel-strategy-2020\/"},"modified":"2026-01-06T01:21:15","modified_gmt":"2026-01-05T16:21:15","slug":"omnichannel-strategy-2020","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/omnichannel-strategy-2020\/","title":{"rendered":"2020\ub144 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ucd5c\uace0\uc758 \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc774 \ud544\uc694\ud55c 3\uac00\uc9c0 \uc774\uc720"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Statista\uc5d0 \ub530\ub974\uba74, 2019\ub144 \uc804 \uc138\uacc4 \ucd1d \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc5d0\uc11c \uc774\ucee4\uba38\uc2a4 \ub9e4\ucd9c\uc774 \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc740 14%\uac00 \uc57d\uac04 \ub118\uc2b5\ub2c8\ub2e4. \uac70\uc758 86%\uc5d0 \ud574\ub2f9\ud558\ub294 \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc774 \uc5ec\uc804\ud788 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \ubc1c\uc0dd\ud558\uace0 \uc788\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n<p><!--more--><\/p>\n<p>\ucd5c\uc885\uc801\uc73c\ub85c \uac70\ub798\uac00 \uc5b4\ub290 \ucc44\ub110(\uc571, \ubaa8\ubc14\uc77c \uc6f9, \ub370\uc2a4\ud06c\ud1b1, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5, \uc804\ud654)\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\ub4e0 \uac04\uc5d0, \uc624\ub298\ub0a0 \uc18c\ube44\uc790\ub4e4\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\ub294 \ub2e4\uc591\ud55c \uc811\uc810\uc774 \uc874\uc7ac\ud558\uba70 \uc774 \uc811\uc810\ub4e4\uc740 \ubaa8\ub450 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \uc65c 2020\ub144 \ucd5c\uace0\uc758 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc628\ub77c\uc778 \uace0\uac1d\ub3c4 \uc624\ud504\ub77c\uc778 \uace0\uac1d\ub3c4 \uc544\ub2cc \ub450 \ucc44\ub110\uc744 \ubaa8\ub450 \uc774\uc6a9\ud558\ub294 \uace0\uac1d\uc778\uc9c0 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc634\ub2c8\ucc44\ub110<\/strong> <strong>\uace0\uac1d\uc774\ub780<\/strong><strong>?<\/strong><\/h3>\n<p>\uc634\ub2c8\uc1fc\ud551\uc5d0\uc11c \uc911\uc694\ud55c \uac83\uc740 \uace0\uac1d\uc774 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \uace0\uac1d\uc740 \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4, \ud50c\ub7ab\ud3fc \ubc0f \ucc44\ub110\uc744 \uc0ac\uc6a9\ud574 \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf4\uace0 \uad6c\ub9e4\ub97c \ud558\uba70, \ubaa8\ub4e0 \uacfc\uc815\uc774 \uc11c\ub85c \uc5f0\uacb0\ub418\uc5b4 \uc77c\uad00\uc131 \uc788\ub294 \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\uae38 \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12082\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Omnishopping-many-forms-KR.png\" alt=\"\" width=\"1286\" height=\"550\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Omnishopping-many-forms-KR.png 1286w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Omnishopping-many-forms-KR-300x128.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Omnishopping-many-forms-KR-1024x438.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Omnishopping-many-forms-KR-768x328.png 768w\" sizes=\"auto, (max-width: 1286px) 100vw, 1286px\" \/><\/p>\n<p>\uc624\ub298\ub0a0 \uc634\ub2c8\ucc44\ub110 \uace0\uac1d\uc774 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uace0\uac1d\uc778 \uc774\uc720 3\uac00\uc9c0\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1. <\/strong><strong>\uc634\ub2c8\ucc44\ub110<\/strong> <strong>\uace0\uac1d\uc740<\/strong> <strong>\ub354<\/strong> <strong>\ub9ce\uc774<\/strong> <strong>\uc9c0\ucd9c<\/strong><strong>\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p><a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\">\ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0<\/a>\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc634\ub2c8\ucc44\ub110 \uace0\uac1d\ub4e4\uc740 1\uac1c \ucc44\ub110\ub9cc \uc774\uc6a9\ud558\ub294 \uace0\uac1d\ub4e4\ubcf4\ub2e4 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub294 \ud3c9\uade0 4%\ub97c, \uc628\ub77c\uc778 \uad6c\ub9e4 \uc2dc\ub294 10%\ub97c \ub354 \ub9ce\uc774 \uc9c0\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. <\/strong><strong>\uc634\ub2c8\ucc44\ub110<\/strong> <strong>\uace0\uac1d\uc740<\/strong> <strong>\ucda9\uc131\ub3c4\uac00<\/strong> <strong>\ub354<\/strong> <strong>\ub192\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uac19\uc740 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc634\ub2c8\ucc44\ub110 \uace0\uac1d\ub4e4\uc740 \uc7ac\uad6c\ub9e4\ub97c \ud560 \ud655\ub960\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uae30\uc5c5\ub4e4\uacfc \uc778\uac8c\uc774\uc9c0\ud558\ub294 \uace0\uac1d\ub4e4\uc740 \uc9c0\ub09c 6\uac1c\uc6d4 \ub3d9\uc548 23% \ub354 \uc790\uc8fc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc790\uc0ac\uc758 \uc1fc\ud37c \uadf8\ub798\ud504\uc640 \uc634\ub2c8\ucc44\ub110 \ud074\ub77c\uc774\uc5b8\ud2b8 \uae30\ubc18 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 1\uac1c \ucc44\ub110\ub9cc \uc774\uc6a9\ud558\ub294 \uace0\uac1d \ub300\ube44 \uc634\ub2c8\ucc44\ub110 \uace0\uac1d\ub4e4\uc774 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uad6c\ub9e4\ub97c \ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12077\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/avg-number-purchases-Recovered-KR.png\" alt=\"\uace0\uac1d\ub2f9 \uac70\ub798 \uc218\" width=\"1039\" height=\"528\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/avg-number-purchases-Recovered-KR.png 1039w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/avg-number-purchases-Recovered-KR-300x152.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/avg-number-purchases-Recovered-KR-1024x520.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/avg-number-purchases-Recovered-KR-768x390.png 768w\" sizes=\"auto, (max-width: 1039px) 100vw, 1039px\" \/><\/p>\n<p>3\uac1c\uc6d4 \ub3d9\uc548**:<\/p>\n<ul>\n<li>\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\ub9cc \uc774\uc6a9\ud558\ub294 \uace0\uac1d\uc740 \ud3c9\uade0 2.1\uac74\uc744 \uad6c\ub9e4\ud55c \ubc18\uba74, \ub9e4\uc7a5\uacfc \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud568\uaed8 \ubc29\ubb38\ud55c \uace0\uac1d\uc740 3.34\uac74\uc758 \uad6c\ub9e4\ub97c \ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc634\ub2c8\ucc44\ub110 \uace0\uac1d \uc911 2\uac74 \uc774\uc0c1\uc758 \uad6c\ub9e4\ub97c \ud55c \uace0\uac1d\uc740 63%\uc5d0 \ub2ec\ud588\uc73c\ub098, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\ub9cc \uc774\uc6a9\ud558\ub294 \uace0\uac1d\uc758 \uacbd\uc6b0\ub294 44%\uc5d0 \uadf8\ucce4\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>3. <\/strong><strong>\ubaa8\ub4e0<\/strong> <strong>\uc5f0\ub839\uce35\uc774<\/strong> <strong>\uc5ec\ub7ec<\/strong> <strong>\ucc44\ub110\uc744<\/strong> <strong>\uc774\uc6a9\ud558\uba70<\/strong><strong>, <\/strong><strong>\ud2b9\ud788<\/strong><strong> Z <\/strong><strong>\uc138\ub300\uc640<\/strong> <strong>\ubc00\ub808\ub2c8\uc5bc<\/strong> <strong>\uc138\ub300\uc758 \uc601\ud5a5\ub825\uc774 \ucee4\uc9c0\uace0 \uc788\uc2b5<\/strong><strong>\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p><a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-finds-gen-z-is-2x-more-likely-to-use-an-online-only-store-or-brand-website-than-any-other-generation-uncovers-preferences-and-beha-15494818\">X \uc138\ub300\uc640 \ubca0\uc774\ube44\ubd80\uba38 \uc138\ub300\ub294 \uc5ec\uc804\ud788 \uc80a\uc740 \uce35\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uae08\uc561\uc744 \uc9c0\ucd9c\ud558\uc9c0\ub9cc, Z \uc138\ub300\ub294 <u>2020\ub144 \ub9c9\uac15\ud55c \uad6c\ub9e4\ub825\uc744 \uc9c0\ub2cc \uac00\uc7a5 \ud070 \uc18c\ube44\uc790\uce35\uc774 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/u><\/a>\u00a0<a href=\"http:\/\/www.millennialmarketing.com\/research-paper\/the-power-of-gen-z-influence\/\">Millennial Marketing<\/a>\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, Z \uc138\ub300\ub294 \ubbf8\uad6d\ub9cc \ub193\uace0 \ubcfc \ub54c \uc5f0\uac04 \ucd5c\ub300 1\uc5b54\ucc9c3\ubc31\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc9c1\uc811\uc801\uc778 \uad6c\ub9e4\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Z \uc138\ub300\uac00 \ubd80\ubaa8\ub098 \uc870\ubd80\ubaa8\uc758 \uad6c\ub9e4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\uc740 \uc218\uce58\uac00 \uc774\ub7ec\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Criteo-Report-Shopper-Story-2020-KR-Digital_KOR.pdf\">\uc1fc\ud37c \uc2a4\ud1a0\ub9ac(Shopper Story) \uc124\ubb38\uc870\uc0ac<\/a> \uacb0\uacfc\ub97c \ubcf4\uba74, \ud55c\uad6d\uc5d0\uc11c\ub294 \uc5f0\ub839\uc5d0 \uad6c\ubd84 \uc5c6\uc774 \ubaa8\ub4e0 \uc138\ub300\uac00 \ub192\uc740 \uc218\uc900\uc758 \uc634\ub2c8\ucc44\ub110 \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\uae30\uc801\uc73c\ub85c \ub610\ub294 \uc774\ub530\uae08\uc529 \ub9ac\ud14c\uc77c \ub9e4\uc7a5\uc5d0\uc11c \uc0c1\ud488\uc744 \ubcf8 \ud6c4 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ub97c \ud558\ub294 \ube44\uc728\uc740 X\uc138\ub300\uc5d0\uc11c 79%, Z\uc138\ub300 \ubc0f \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc5d0\uc11c 75%\uc5d0 \ub2ec\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc804 \uc138\ub300\uc5d0\uc11c \uc808\ubc18 \uc774\uc0c1\uc740 \uc0c1\ud488\uc744 \uba3c\uc800 \uc628\ub77c\uc778\uc73c\ub85c \uac80\uc0c9\ud574 \ubcf8 \ud6c4 \ub9e4\uc7a5\uc5d0 \ub098\uac00 \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12084\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Criteo-Presentation-Shopper-Story-KR.png\" alt=\"\" width=\"2048\" height=\"720\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Criteo-Presentation-Shopper-Story-KR.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Criteo-Presentation-Shopper-Story-KR-300x105.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Criteo-Presentation-Shopper-Story-KR-1024x360.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Criteo-Presentation-Shopper-Story-KR-768x270.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Criteo-Presentation-Shopper-Story-KR-1536x540.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>\ub610\ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ud55c\uad6d\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc571\uc73c\ub85c \uad6c\ub9e4\ub97c \ud558\ub294\ub370 \uc775\uc219\ud569\ub2c8\ub2e4. Z\uc138\ub300 \ubc0f \ubc00\ub808\ub2c8\uc5bc\uc138\ub300(81%), X\uc138\ub300(85%) \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ubca0\uc774\ube44\ubd80\uba38 \ubc0f \uce68\ubb35\uc758 \uc138\ub300\uc5d0\uc11c\ub3c4 74%\uc5d0 \ub2ec\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc571\uc73c\ub85c \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc628\ub77c\uc778 \uc911\uc2ec\uc758 \ub192\uc740 \ubc29\ubb38\uc790 \ud2b8\ub798\ud53d\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c \uc5c5\uc140(upsell)\uc744 \ud560 \uc218 \uc788\ub294 \ub610 \ub2e4\ub978 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2020<\/strong><strong>\ub144\uc5d0\ub294<\/strong> <strong>\uc624\ud504\ub77c\uc778<\/strong> <strong>\ub9e4\uc7a5\uacfc<\/strong> <strong>\uc774\ucee4\uba38\uc2a4\ub97c<\/strong> <strong>\uc5f0\uacb0\ud558\ub294<\/strong> <strong>\uac83\uc774<\/strong> <strong>\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c<\/strong> <strong>\uc911\uc694\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ud604\ub300\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uac01\uc790 \uc6d0\ud558\ub294 \uc2dc\uac04\uc5d0 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uac83\uc744 \uc6d0\ud558\ub294 \uc2dc\uac04\uc5d0 \uc6d0\ud558\ub294 \uc7a5\uc18c\uc5d0\uc11c \uc81c\uacf5\ud558\ub824\uba74 \uace0\uac1d \uc911\uc2ec\uc758 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ubaa8\ub450\uc5d0\uc11c \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\ub3c4\ub85d \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud574\uc8fc\ub294 \uae30\uc220\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ub178\ub825\ud558\ub294 \uc774\uc720\ub3c4 \ubc14\ub85c \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub9ce\uc740 \ud30c\ud2b8\ub108\ub4e4\uc740 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uac04\uc5d0 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uace0 \ub04a\uae40\uc5c6\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc634\ub2c8\ucc44\ub110 \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5 \ub85c\uc800\uc2a4(Tim Rogers)\ub294 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/2020%eb%85%84%ec%97%90-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%a0-7%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\">\uace0\uac1d\uc758 \uc0dd\uc560\uac00\uce58\ub97c \ud5a5\uc0c1<\/a>\uc2dc\ud0a4\uace0 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc5d0 \ud575\uc2ec\uc801\uc774\uba70, 2020\ub144\uc5d0 \uc911\uc694\ud55c \uac83\uc740 \u2018\ubcf4\ub2e4 \uace0\uac1d \uc911\uc2ec\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\u2019\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc1fc\ud37c \uc2a4\ud1a0\ub9ac 2020 \ubcf4\uace0\uc11c\uc5d0\uc11c, \ub85c\uc800\uc2a4\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc774\ucee4\uba38\uc2a4 \ubd84\uc57c\uc5d0\uc11c \uc55e\uc11c\uac00\ub294\ub370 \ubc18\ub4dc\uc2dc \ud544\uc694\ud558\ub2e4\uace0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Statista\uc5d0 \ub530\ub974\uba74, 2019\ub144 \uc804 \uc138\uacc4 \ucd1d \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc5d0\uc11c \uc774\ucee4\uba38\uc2a4 \ub9e4\ucd9c\uc774 \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc740 14%\uac00 \uc57d\uac04 \ub118\uc2b5\ub2c8\ub2e4. \uac70\uc758 86%\uc5d0 \ud574\ub2f9\ud558\ub294 \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc774 \uc5ec\uc804\ud788 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \ubc1c\uc0dd\ud558\uace0 \uc788\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":55,"featured_media":12033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[558],"class_list":{"0":"post-12025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020\ub144 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ucd5c\uace0\uc758 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