{"id":12036,"date":"2020-03-17T18:27:18","date_gmt":"2020-03-17T18:27:18","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/digital-marketing-budget\/"},"modified":"2021-01-06T20:19:39","modified_gmt":"2021-01-06T20:19:39","slug":"%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/","title":{"rendered":"\uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud575\uc2ec \ucc44\ub110 \ubc0f \uc9c0\ucd9c \ubc29\uc548"},"content":{"rendered":"

 <\/p>\n

\uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uc5b4 \uc9c0\uac11\uc744 \uc5f4\uac8c \ub9cc\ub4e4\ub824\ub294 \uacbd\uc7c1\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uce58\uc5f4\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc62c \ud55c\ud574 \uad11\uace0\uc5d0 6,560\uc5b5 \ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 2019\ub144\ubcf4\ub2e4 6%\ub098 \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138\uc774 \uc774\ub7ec\ud55c \uc131\uc7a5\uc758 \ub300\ubd80\ubd84\uc744 \uacac\uc778\ud558\uace0 \uc788\uc73c\uba70<\/a>, 2020\ub144 \ub514\uc9c0\ud138\uc740 \uc804 \uc138\uacc4 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc758 \uc808\ubc18 \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc2dc\uc810\uc5d0\uc11c \uae30\uc5c5\uc774 \uc62c\ubc14\ub978 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uad6c\ucd95\ud558\ub824\uba74 \uacfc\ud559\uacfc \uc608\uc220\uc774 \ubaa8\ub450 \ub3d9\uc6d0\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5f0\uac04 \uc608\uc0b0\uc758 \uaddc\ubaa8\uc640 \uc0c1\uad00\uc5c6\uc774, \ubaa8\ub4e0 \ub9c8\ucf00\ud130\uc640 \uc18c\uaddc\ubaa8 \uae30\uc5c5\ub4e4\uc740 \ube0c\ub79c\ub4dc\uac00 \uad70\uc911 \uc18d\uc5d0 \ubb3b\ud600\ubc84\ub9ac\uc9c0 \uc54a\uac8c \ub9cc\ub4e4\uae30 \uc704\ud574 \ub178\ub825\uc744 \ud569\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc9c0\ucd9c\ud558\uace0 \ucd5c\ub300\ud55c\uc758 \ud22c\uc790 \ud6a8\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0b4\ub294 \uac83\uc774 \ub9c8\ucf00\ud130\uc758 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\uc640 \ub3d9\uc2dc\uc5d0, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc758 \uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\uc5d0 \ub300\uc751\ud558\uace0 \uc18c\ube44\uc790\ub4e4\uc774 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \uc2dc\ub3c4\ud574\ubcfc \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc5b4\uc57c \ub192\uc740 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\uc5f0\uc131\uacfc \ud568\uaed8, \ud14c\uc2a4\ud2b8\ud558\uace0 \ubc30\uc6b0\ub824\ub294 \uc758\uc9c0\uac00 \uc788\uc5b4\uc57c \uc218\uc775\uc744 \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7f0\ub370 \ucd1d \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uacc4\uc0b0\ud560 \ub54c, \uc5b4\ub5a4 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \ud14c\uc2a4\ud2b8\ud574\ubcfc\uc9c0, \uac01 \ucc44\ub110\uc5d0 \uc5bc\ub9c8\ub098 \uc608\uc0b0\uc744 \uc9c0\ucd9c\ud560\uc9c0, \ub610 \uc5b8\uc81c \uafb8\uc900\ud788 \uc218\uc775\uc744 \ub0b4\ub294 \uc548\uc815\uc801\uc778 \ucc44\ub110\uc744 \uace0\uc218\ud574\uc57c\ud560\uc9c0\ub97c \uc5b4\ub5bb\uac8c \uacb0\uc815\uc744 \ub0b4\ub9b4\uae4c\uc694?<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 2020\ub144\uc5d0 \uc608\uc0b0\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560\ub2f9\ud558\uace0, \ub514\ub809\ud2b8 \uba54\uc77c\uc5d0\uc11c TikTok\uae4c\uc9c0 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \uc7a5\ub2e8\uc810\uc744 \ud30c\uc545\ud558\uba70, \uc5b4\ub5a4 \ucc44\ub110\uc774 \ud6a8\uacfc\uac00 \uc788\ub294\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020<\/strong> \ud328\ud0a4\uc9c0\ub97c \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138 \ubd80\ubd84\uc73c\ub85c \ub098\ub258\uc5b4\uc9c4 \ud328\ud0a4\uc9c0 \uc804\uccb4\ub97c \uc5ec\uae30\uc5d0\uc11c \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

1. 2020 <\/strong>\ub514\uc9c0\ud138<\/strong> \ub9c8\ucf00\ud305<\/strong>\u00a0\ud50c\ub798\ub2dd<\/b>\u00a0\uac00\uc774\ub4dc<\/strong>\u00a0<\/strong><\/h3>\n

2020 \uac00\uc774\ub4dc\ub97c \uc900\ube44\ud558\ub294 \uacfc\uc815\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \ucc44\ub110\ub4e4\uc740 \ud06c\uac8c \ubcc0\ud558\uc9c0 \uc54a\uc558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ubcc0\ud55c \uac83\uc740 \ucc44\ub110\uc5d0 \ub300\ud55c \uc811\uadfc\ubc29\uc2dd\uacfc \uac01 \ucc44\ub110\uc5d0\uc11c \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\ub4e4\uc774 \uc0dd\uaca8\ub0ac\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub294 \uc624\ub298\ub0a0 \uc0ac\uc6a9\ub418\ub294 \ubaa8\ub4e0 \uc8fc\uc694 \ub9c8\ucf00\ud305 \ucc44\ub110, \ucea0\ud398\uc778 \uc608\uc2dc, \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\ub4e4\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \ub9c8\ucf00\ud130\ub4e4\uc740 Instagram\uc744 \uc560\uc6a9\ud569\ub2c8\ub2e4. (2017\ub144 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uad11\uace0\uc8fc\ub294 2\ubc31\ub9cc\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/a>) \uadf8\ub7f0\ub370 Instagram Checkout\uc5d0 \ub300\ud574\uc11c\ub294 \uc54c\uace0 \uacc4\uc2ed\ub2c8\uae4c?<\/p>\n

Instagram Checkout\uc740 \uc0ac\uc6a9\uc790\uac00 \uc571\uc5d0\uc11c \ubc14\ub85c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4. \ud604\uc7ac \ud3d0\uc1c4\ud615 \ubca0\ud0c0\ubc84\uc804\uc73c\ub85c \ubbf8\uad6d\uc5d0\uc11c\ub9cc \uc6b4\uc601\ub418\uace0 \uc788\uae34 \ud558\uc9c0\ub9cc, 2020\ub144 \uc8fc\uc2dc\ud574 \ubcfc \ub9cc\ud55c \uae30\ub2a5\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, Deutsche Bank\uc758 \ubd84\uc11d\uac00\ub4e4\uc740 Checkout\uc774 2021\ub144\uae4c\uc9c0 100\uc5b5 \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud574\uc904 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Checkout\uc774 \uacf5\uc2dd \ubc1c\ud45c\ub420 \ub54c\uae4c\uc9c0, \ub9c8\ucf00\ud130\ub4e4\uc740 \ud314\ub85c\uc6cc\ub4e4\uc774 Instagram \uac8c\uc2dc\ubb3c\uc5d0\uc11c \uc0c1\ud488\ub4e4\uc744 \ub458\ub7ec\ubcf4\uace0 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc1fc\ud551 \uae30\ub2a5\uc744 \uc644\uc804\ud558\uac8c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 2020 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud50c\ub798\ub2dd \uac00\uc774\ub4dc<\/strong>\uc5d0\ub294 2020\ub144\uc5d0 \uc8fc\ubaa9\ud560 \uac00\uce58\uac00 \uc788\ub294 \uc5ec\ub7ec \ub2e4\ub978 \ucc44\ub110\ub4e4\uc758 \uc5c5\ub370\uc774\ud2b8 \uc18c\uc2dd\uc774 \ub2f4\uaca8 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 \uac00\uc774\ub4dc \ud655\uc778\ud558\uae30 >><\/em><\/a><\/p>\n

\"\"<\/a><\/p>\n

<\/h3>\n

2. <\/strong>\ud06c\ub9ac\ud14c\uc624<\/strong> \ub514\uc9c0\ud138<\/strong> \ub9c8\ucf00\ud305<\/strong> \uacc4\uc0b0\uae30<\/strong>\u00a0<\/strong><\/h3>\n

\uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \ud14c\uc2a4\ud2b8\ud574\ubcf4\uae30\ub85c \ud55c \uacbd\uc6b0, \ud2b9\uc815 \ucc44\ub110\uc5d0 \ub300\ud55c \uc608\uc0b0\uc744 \uc99d\uc561\ud558\uace0 \ub2e4\ub978 \ucc44\ub110\ub4e4\uc5d0 \ub300\ud55c \uc608\uc0b0\uc744 \uac10\uc561\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uacb0\uc815\uc740 \uc2e0\uc18d\ud558\uac8c \ub0b4\ub824\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \uacb0\uc815 \uacfc\uc815\uc744 \ub3d5\uae30 \uc704\ud574 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub098 \uae30\uc5c5\uc774 \ud544\uc694\uc5d0 \ub530\ub77c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uacc4\uc0b0\uae30<\/strong>\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba3c\uc800 \uc561\uc140 \uacc4\uc0b0\uae30\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud574 \uc790\uc0ac\uc758 \ucd1d \ub9c8\ucf00\ud305 \uc608\uc0b0\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub97c \ud55c \ub4a4, \ub514\uc9c0\ud138 \uad11\uace0, SEO(\uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654), \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ub4f1 9\uac1c \uc8fc\uc694 \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n

\ucc44\ub110\ub4e4\uc5d0 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uc544\uc9c1 \ud560\ub2f9\ud558\uc9c0 \uc54a\uc558\uc5b4\ub3c4 \uad1c\ucc2e\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud560\ub2f9 \uae30\uc900\uc744 \uc815\ud558\uae30 \uc704\ud574, \uc804 \uc138\uacc4 \ub9c8\ucf00\ud130 900\uba85\uc5d0\uac8c \uc608\uc0b0 \uc9c0\ucd9c \ubc29\ubc95\uc744 \ubb3c\uc5b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uac01 \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \uc6b0\uc120\uc21c\uc704\ub97c \uae30\uc900\uc73c\ub85c \uc608\uc0b0 \ud560\ub2f9\uc744 \uc870\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uba87 \uac00\uc9c0 \uc81c\uc548\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ud2b9\uc815 \ucc44\ub110\uc5d0\uc11c \uc608\uc0b0\uc744 \uc99d\uac00\ud558\uba74, \ud06c\ub9ac\ud14c\uc624\uc758 \uacc4\uc0b0\uae30\uac00 \uc989\uac01\uc801\uc73c\ub85c \ub098\uba38\uc9c0 \ucc44\ub110\uc5d0 \ub300\ud55c \uc608\uc0b0\uc744 \uc870\uc808\ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0 \ucd08\uacfc \uc9c0\ucd9c\uc758 \uc704\ud5d8\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 \uacc4\uc0b0\uae30 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uae30>>\u00a0<\/em><\/a><\/p>\n

\"\"<\/a><\/p>\n

<\/h3>\n

3. <\/strong>\ub9c8\ucf00\ud305<\/strong> \uc9c0\ud45c\uc5d0<\/strong> \ub300\ud55c<\/strong> \ube60\ub978<\/strong> \ucc38\uc870\uc11c<\/strong>\u00a0<\/strong><\/h3>\n

\uadc0\uc0ac\uc758 CPM, CPC, CPS\uc744 \uc54c\uace0 \uacc4\uc2ed\ub2c8\uae4c?<\/p>\n

\uc608\uc0b0\uc758 \uaddc\ubaa8\uc5d0 \uc0c1\uad00\uc5c6\uc774, \ub9c8\ucf00\ud305 \uc9c0\ud45c\ub294 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc740 2020\ub144\uc5d0 \ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc608\uc0b0\uc744 \uc9c0\ucd9c\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\ub294 \uace0\uc720\ud55c \ubaa9\ud45c\uac00 \uc788\uc73c\uba70, \ub3d9\uc77c\ud55c \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \uac01 \ucea0\ud398\uc778\uc740 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ub2e4\ub978 \ub2e8\uacc4\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uae38 \uc6d0\ud558\ub294 \uacbd\uc6b0, \ube0c\ub79c\ub529\ub41c \ube44\ub514\uc624\ub098 \uc544\ub984\ub2e4\uc6b4 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ud1b5\ud574 \uc778\uc9c0\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud55c \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc0ac\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8\ub97c \uc7ac\ubc29\ubb38\ud574 \uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \ub9cc\ub4e4\uace0\uc790 \ud55c\ub2e4\uba74, \ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uacfc \u2018\uc9c0\uae08 \uad6c\ub9e4\ud558\uc138\uc694!\u2019 \ub4f1 \uad6c\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 CTA\uac00 \ud3ec\ud568\ub41c \uad6c\ub9e4 \uc804\ud658 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub450 \uacbd\uc6b0 \ubaa8\ub450\uc5d0\uc11c \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc0ac\uc6a9\ud574\ub3c4, \ub2ec\uc131\ud558\ub824\ub294 \ubaa9\ud45c\ub294 \ub450 \uac00\uc9c0\uc774\uae30 \ub54c\ubb38\uc5d0, \uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815\ud558\ub824\uba74 \ub450 \uac00\uc9c0 \ub2e4\ub978 \uc9c0\ud45c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc8fc\uc694 \uc9c0\ud45c\ub97c \uc27d\uac8c \uc0ac\uc6a9\ud558\uace0, \ubaa8\ub4e0 \uc0c8\ub85c\uc6b4 \ucea0\ud398\uc778\uc5d0 \ub9de\ub294 \uc9c0\ud45c\ub97c \uace0\ub97c \uc218 \uc788\ub3c4\ub85d \ub9c8\ucf00\ud305 \uc9c0\ud45c\uc5d0 \ub300\ud55c \ube60\ub978 \ucc38\uc870\uc11c\ub97c \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 \ud655\uc778\ud558\uae30 >>\u00a0<\/em><\/strong><\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uc5b4 \uc9c0\uac11\uc744 \uc5f4\uac8c \ub9cc\ub4e4\ub824\ub294 \uacbd\uc7c1\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uce58\uc5f4\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc62c \ud55c\ud574 \uad11\uace0\uc5d0 6,560\uc5b5 \ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 2019\ub144\ubcf4\ub2e4 6%\ub098 \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138\uc774 \uc774\ub7ec\ud55c \uc131\uc7a5\uc758 \ub300\ubd80\ubd84\uc744 \uacac\uc778\ud558\uace0 \uc788\uc73c\uba70, 2020\ub144 \ub514\uc9c0\ud138\uc740 \uc804 \uc138\uacc4 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc758 \uc808\ubc18 \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dc\uc810\uc5d0\uc11c \uae30\uc5c5\uc774 \uc62c\ubc14\ub978 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uad6c\ucd95\ud558\ub824\uba74 \uacfc\ud559\uacfc \uc608\uc220\uc774 \ubaa8\ub450 \ub3d9\uc6d0\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. […]<\/p>\n","protected":false},"author":55,"featured_media":12043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,145],"coauthors":[],"class_list":{"0":"post-12036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud575\uc2ec \ucc44\ub110 \ubc0f \uc9c0\ucd9c \ubc29\uc548 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc5b8\uc81c \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0, \uc5b4\ub5bb\uac8c \uc9c0\ucd9c\uc744 \ud558\uba70, \uafb8\uc900\ud788 \uc218\uc775\uc744 \ub0b4\ub294 \ucc44\ub110\uc744 \uc5b8\uc81c \uace0\uc218\ud574\uc57c \ud560\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud575\uc2ec \ucc44\ub110 \ubc0f \uc9c0\ucd9c \ubc29\uc548 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc5b8\uc81c \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0, \uc5b4\ub5bb\uac8c \uc9c0\ucd9c\uc744 \ud558\uba70, \uafb8\uc900\ud788 \uc218\uc775\uc744 \ub0b4\ub294 \ucc44\ub110\uc744 \uc5b8\uc81c \uace0\uc218\ud574\uc57c \ud560\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ub514\uc9c0\ud138-\ub9c8\ucf00\ud305-\uc608\uc0b0\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-17T18:27:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T20:19:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/calculator-budget-chart-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1139\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Tanitra Partivit\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t },\n\t \"headline\": \"\uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud575\uc2ec \ucc44\ub110 \ubc0f \uc9c0\ucd9c \ubc29\uc548\",\n\t \"datePublished\": \"2020-03-17T18:27:18+00:00\",\n\t \"dateModified\": \"2021-01-06T20:19:39+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/\"\n\t },\n\t \"wordCount\": 23,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/calculator-budget-chart-scaled.jpg\",\n\t \"keywords\": [\n\t \"digital marketing\",\n\t \"SMB Marketing\"\n\t ],\n\t \"articleSection\": [\n\t \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\",\n\t \"\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/calculator-budget-chart-scaled.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/calculator-budget-chart-scaled.jpg\",\n\t \"width\": 2048,\n\t \"height\": 1139,\n\t \"caption\": \"Person drawing a chart and using a calculator.\"\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud575\uc2ec \ucc44\ub110 \ubc0f \uc9c0\ucd9c \ubc29\uc548\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t \"name\": \"Tanitra Partivit\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"caption\": \"Tanitra Partivit\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud575\uc2ec \ucc44\ub110 \ubc0f \uc9c0\ucd9c \ubc29\uc548 | KR - Criteo","description":"\uc5b8\uc81c \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0, \uc5b4\ub5bb\uac8c \uc9c0\ucd9c\uc744 \ud558\uba70, \uafb8\uc900\ud788 \uc218\uc775\uc744 \ub0b4\ub294 \ucc44\ub110\uc744 \uc5b8\uc81c \uace0\uc218\ud574\uc57c \ud560\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/","og_locale":"ko_KR","og_type":"article","og_title":"\uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud575\uc2ec \ucc44\ub110 \ubc0f \uc9c0\ucd9c \ubc29\uc548 | KR - Criteo","og_description":"\uc5b8\uc81c \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0, \uc5b4\ub5bb\uac8c \uc9c0\ucd9c\uc744 \ud558\uba70, \uafb8\uc900\ud788 \uc218\uc775\uc744 \ub0b4\ub294 \ucc44\ub110\uc744 \uc5b8\uc81c \uace0\uc218\ud574\uc57c \ud560\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/\ub514\uc9c0\ud138-\ub9c8\ucf00\ud305-\uc608\uc0b0\/","og_site_name":"KR - Criteo","article_published_time":"2020-03-17T18:27:18+00:00","article_modified_time":"2021-01-06T20:19:39+00:00","og_image":[{"width":2048,"height":1139,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/calculator-budget-chart-scaled.jpg","type":"image\/jpeg"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud575\uc2ec \ucc44\ub110 \ubc0f \uc9c0\ucd9c \ubc29\uc548","datePublished":"2020-03-17T18:27:18+00:00","dateModified":"2021-01-06T20:19:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/"},"wordCount":23,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/calculator-budget-chart-scaled.jpg","keywords":["digital marketing","SMB Marketing"],"articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)","\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/calculator-budget-chart-scaled.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/calculator-budget-chart-scaled.jpg","width":2048,"height":1139,"caption":"Person drawing a chart and using a calculator."},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%82%b0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\uc2a4\ub9c8\ud2b8 \uc2a4\ud39c\ub529 2020: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud575\uc2ec \ucc44\ub110 \ubc0f \uc9c0\ucd9c \ubc29\uc548"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/12036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=12036"}],"version-history":[{"count":16,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/12036\/revisions"}],"predecessor-version":[{"id":13901,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/12036\/revisions\/13901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/12043"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=12036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=12036"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=12036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}