{"id":12143,"date":"2020-03-26T20:25:41","date_gmt":"2020-03-26T20:25:41","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=12143"},"modified":"2021-01-06T23:13:01","modified_gmt":"2021-01-06T23:13:01","slug":"%eb%b6%84%ec%84%9d%ea%b0%80-%eb%b3%b4%ea%b3%a0%ec%84%9c-forrester-%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac-%ec%b0%a8%ec%84%b8%eb%8c%80-%eb%af%b8%eb%94%94%ec%96%b4-%ea%b1%b0%eb%ac%bc","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b6%84%ec%84%9d%ea%b0%80-%eb%b3%b4%ea%b3%a0%ec%84%9c-forrester-%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac-%ec%b0%a8%ec%84%b8%eb%8c%80-%eb%af%b8%eb%94%94%ec%96%b4-%ea%b1%b0%eb%ac%bc\/","title":{"rendered":"[\uc5f0\uad6c\ubcf4\uace0\uc11c] Forrester &#8211; \ub9ac\ud14c\uc77c\ub7ec: \ucc28\uc138\ub300 \ubbf8\ub514\uc5b4 \uac70\ubb3c"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Forrester\uc758 \uc560\ub110\ub9ac\uc2a4\ud2b8 <a href=\"https:\/\/www.forrester.com\/Sucharita-Kodali\" target=\"_blank\" rel=\"noopener noreferrer\">\uc218\ucc28\ub9ac\ud0c0 \ucf54\ub2ec\ub9ac<\/a>\u00a0(<a href=\"https:\/\/twitter.com\/smulpuru\" target=\"_blank\" rel=\"noopener noreferrer\">@smulpuru<\/a>)\ub294 \ucd5c\uadfc \ubc1c\ud45c\ub41c \uc5f0\uad6c \ubcf4\uace0\uc11c <a href=\"https:\/\/www.forrester.com\/report\/Retailers+Youre+The+Next+Media+Moguls\/-\/E-RES143841\">Retailers: You&#8217;re The Next Media Moguls<\/a>\uc5d0\uc11c &#8220;\ucee4\uba38\uc2a4 \uae30\uc5c5\ub4e4\uc758 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uba70 \uc1fc\ud551\uc744 \uc644\uc804\ud788 \ubcc0\ud654\uc2dc\ud0ac \uac83&#8221;\uc774\ub77c\uace0 \uc608\uce21\ud569\ub2c8\ub2e4. (\uad6c\ub3c5 \ud544\uc694. \ud06c\ub9ac\ud14c\uc624\uac00 \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20\ub97c \ud655\uc778\ud558\uc2dc\ub824\uba74 <a href=\"https:\/\/reprints.forrester.com\/#\/assets\/2\/1542\/RES143841\/reports\">\uc5ec\uae30<\/a>\ub97c \ud074\ub9ad\ud558\uc2ed\uc2dc\uc624.) &#8211; 2020\ub144 2\uc6d4 21\uc77c \uac8c\uc2dc, \uacf5\ub3d9\uc800\uc790 <a href=\"https:\/\/www.forrester.com\/Fiona-Swerdlow\" target=\"_blank\" rel=\"noopener noreferrer\">Fiona Swerdlow<\/a>, <a href=\"https:\/\/www.forrester.com\/Collin-Colburn\" target=\"_blank\" rel=\"noopener noreferrer\">Collin Colburn<\/a>, <a href=\"https:\/\/www.forrester.com\/Joanna-O%27Connell\" target=\"_blank\" rel=\"noopener noreferrer\">Joanna O&#8217;Connell,<\/a>\u00a0Nicole Murgia.<\/p>\n<p>Amazon\uacfc Best Buy, Walmart \ub4f1\uc758 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub124\ud2b8\uc6cc\ud06c\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uad11\uace0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub354 \uc6b0\uc218\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c &#8220;\ub9c8\uc9c4 \ud3ed\uc774 \ud070 \uc0c8\ub85c\uc6b4 \ub9e4\ucd9c \ud750\ub984\uc744 \ube60\ub974\uac8c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n<figure id=\"attachment_12148\" aria-describedby=\"caption-attachment-12148\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12148 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Pages-from-Chart-KR-791x1024.png\" alt=\"\" width=\"640\" height=\"829\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Pages-from-Chart-KR-791x1024.png 791w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Pages-from-Chart-KR-232x300.png 232w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Pages-from-Chart-KR-768x994.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Pages-from-Chart-KR-1187x1536.png 1187w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Pages-from-Chart-KR-1583x2048.png 1583w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Pages-from-Chart-KR.png 1700w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-12148\" class=\"wp-caption-text\">Forrester: Retailer Websites And Stores Are Critical In Discovery And Research Across Categories (\uadf8\ub9bc 3. Retailer: You&#8217;re The Next Media Moguls, 2020\ub144 2\uc6d4 21\uc77c)<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\ud575\uc2ec \ud3ec\uc778\ud2b8:<\/p>\n<ul>\n<li>\ucee4\uba38\uc2a4 \uae30\uc5c5\uacfc \ub9c8\ucf00\ud130\ub4e4\uc740 \ucc9c\uc0dd\uc5f0\ubd84\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \ubc1c\uacac \ubc0f \uac80\uc0c9 \uacfc\uc815\uc5d0\uc11c \ubc18\ub4dc\uc2dc \uac70\uce58\ub294 \ub2e8\uacc4 \uc911 \ud558\ub098\uc774\uace0 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n<li>\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ubbf8\ub514\uc5b4\uc5d0 \uc870\uc2ec\uc2a4\ub7fd\uac8c \uc811\uadfc\ud558\uace0 \uc788\uc73c\uba70, \uc790\uccb4\uc801\uc778 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \uac78 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc800\uc790\ub294 &#8220;\ud134\ud0a4 \ubc29\uc2dd\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ucee4\uba38\uc2a4 \uae30\uc5c5\ub4e4\uc774 \uc2dc\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc790\uccb4 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574 \uc9c0\ub2a5\uc801\uc73c\ub85c \uc5ec\ub7ec \ub2e4\ub978 \uc624\ub514\uc5b8\uc2a4\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ud45c\uc2dc\ud574\uc8fc\ub294 <a href=\"https:\/\/www.criteo.com\/solutions\/brands\/\">Criteo Retail Media<\/a>\ub098 Intent Media \uac19\uc740 \uae30\uc5c5\ub4e4\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\ub294 \uac83\uc744 \uace0\ub824\ud574\ubd10\uc57c \ud55c\ub2e4\u201d\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc744 \uc704\ud55c \ub610 \ub2e4\ub978 \uc870\uc5b8\uc740 \uc18c\ube44\uc790 \uacbd\ud5d8\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc8fc\ubaa9\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc\ub4e4\uc758 \uacbd\uc6b0, &#8220;[&#8230;] Facebook\uacfc Google \ub9cc\ud07c\uc758 \uac00\uce58&#8221;\uac00 \uc788\ub294 \uc774 \uc0c8\ub85c\uc6b4 \uad11\uace0 \ucc44\ub110\uc744 \ud3ec\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \ub610\ud55c \ub300\ud589\uc0ac\ub4e4\ub3c4 \ubcf4\uc870\ub97c \ub9de\ucdb0\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc800\uc790\ub294 \u201c\uc774 \uad11\uace0 \ud615\ud0dc\ub294 \ub9ce\uc740 \ubbf8\ub514\uc5b4 \uacc4\ud68d \ub2f4\ub2f9\uc790\ub4e4\uc774 \uc544\uc9c1 \uc54c\uc9c0 \ubabb\ud558\uace0 \uc788\uace0, \uc644\ubcbd\ud574\uc9c0\ub824\uba74 \ub354 \ub9ce\uc740 \ud14c\uc2a4\ud2b8\ub97c \uac70\uccd0\uc57c \ud574\uc11c \ub2e4\ub978 \uae30\uc5c5\ub4e4\uc774 \uc544\uc9c1 \uc218\uc6a9\uc744 \uaebc\ub9ac\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0,\u201d \uc778\uc9c0\ub3c4\uac00 \uc544\uc9c1 \ub0ae\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/solutions\/brands\/\">\ube0c\ub79c\ub4dc<\/a>\uc640 <a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-sponsored-products-for-retailers\/\">\ub9ac\ud14c\uc77c\ub7ec<\/a>\ub97c \uc704\ud55c \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Forrester\uc758 \uc560\ub110\ub9ac\uc2a4\ud2b8 \uc218\ucc28\ub9ac\ud0c0 \ucf54\ub2ec\ub9ac\u00a0(@smulpuru)\ub294 \ucd5c\uadfc \ubc1c\ud45c\ub41c \uc5f0\uad6c \ubcf4\uace0\uc11c Retailers: You&#8217;re The Next Media Moguls\uc5d0\uc11c &#8220;\ucee4\uba38\uc2a4 \uae30\uc5c5\ub4e4\uc758 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uba70 \uc1fc\ud551\uc744 \uc644\uc804\ud788 \ubcc0\ud654\uc2dc\ud0ac \uac83&#8221;\uc774\ub77c\uace0 \uc608\uce21\ud569\ub2c8\ub2e4. (\uad6c\ub3c5 \ud544\uc694. \ud06c\ub9ac\ud14c\uc624\uac00 \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20\ub97c \ud655\uc778\ud558\uc2dc\ub824\uba74 \uc5ec\uae30\ub97c \ud074\ub9ad\ud558\uc2ed\uc2dc\uc624.) &#8211; 2020\ub144 2\uc6d4 21\uc77c \uac8c\uc2dc, \uacf5\ub3d9\uc800\uc790 Fiona Swerdlow, Collin Colburn, Joanna O&#8217;Connell,\u00a0Nicole Murgia. 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