{"id":12493,"date":"2020-04-13T16:10:35","date_gmt":"2020-04-13T16:10:35","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/staying-customer-centric-amid-covid-19\/"},"modified":"2020-04-13T16:35:00","modified_gmt":"2020-04-13T16:35:00","slug":"%ec%bd%94%eb%a1%9c%eb%82%9819-%ec%83%81%ed%99%a9%ec%97%90%ec%84%9c-%ea%b3%a0%ea%b0%9d-%ec%a4%91%ec%8b%ac%ec%9d%98-%ec%9a%b4%ec%98%81%ec%9d%84-%ec%9c%a0%ec%a7%80%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bd%94%eb%a1%9c%eb%82%9819-%ec%83%81%ed%99%a9%ec%97%90%ec%84%9c-%ea%b3%a0%ea%b0%9d-%ec%a4%91%ec%8b%ac%ec%9d%98-%ec%9a%b4%ec%98%81%ec%9d%84-%ec%9c%a0%ec%a7%80%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"\ucf54\ub85c\ub09819 \uc0c1\ud669\uc5d0\uc11c \uace0\uac1d \uc911\uc2ec\uc758 \uc6b4\uc601\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\uc2e0\uc885 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uac10\uc5fc\uc99d\uc73c\ub85c \uc138\uc0c1\uc774 \uc644\uc804\ud788 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\ub294 \uac74\uac15, \uc9c1\uc7a5, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \uc608\uc220 \ub4f1 \uc6b0\ub9ac \uc0dd\ud65c\uc758 \ubaa8\ub4e0 \uce21\uba74\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\uac00 \ud655\uc0b0\ub41c \uad6d\uac00\ub4e4\uc758 \uacbd\uc6b0, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc7ac\ud0dd\uadfc\ubb34\ub97c \ud558\uba74\uc11c \uc9d1\uc5d0 \uba38\ubb3c\uace0 \uc788\uc73c\uba70, \uc55e\uc73c\ub85c\ub3c4 \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ub2f9\ubd84\uac04 \uc9c0\uc18d\ub420 \ub4ef \ud569\ub2c8\ub2e4. \ub610\ud55c \ub9ce\uc740 \ub9e4\uc7a5\ub4e4\uc774 \uc7a0\uc815\uc801\uc73c\ub85c \ubb38\uc744 \ub2eb\uc740 \uc0c1\ud0dc\uc785\ub2c8\ub2e4.<\/p>\n

\ucf54\ub85c\ub09819 \uc0ac\ud0dc\uac00 \ucc98\uc74c \ubc1c\uc0dd\ud588\uc744 \ub54c, \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\ub978 \uae30\uc5c5\ub4e4\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc9c1\uc6d0\ub4e4\uc758 \uac74\uac15\uacfc \uc548\uc804\uc744 \ucd5c\uc6b0\uc120 \uc21c\uc704\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4. \uc9c1\uc6d0\ub4e4\uc758 \uc548\uc804\uc774 \ud655\ubcf4\ub41c \ud6c4\uc5d0 \ud06c\ub9ac\ud14c\uc624\ub294 \uace7\ubc14\ub85c \ube44\uc988\ub2c8\uc2a4 \uc5f0\uc18d\uc131 \uacc4\ud68d\uc744 \uc2e4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uc13c\ud130\ub97c \ud655\ubcf4\ud558\ub294 \ud55c\ud3b8 \ub0b4\ubd80 \ud504\ub85c\uc138\uc2a4\ub97c \uc815\ube44\ud558\uace0 \uace0\uac1d \uc9c0\uc6d0\uc744 \ube48\ud2c8\uc5c6\uc774 \uc218\ud589\ud558\uc5ec, \ubaa8\ub4e0 \uc6b4\uc601\uc774 \uacac\uace0\ud558\uac8c \uc720\uc9c0\ub420 \uc218 \uc788\ub3c4\ub85d \uc870\uc815\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5b4\ub824\uc6b4 \uc2dc\uae30\uc5d0 \uad11\uace0\uc8fc\ubd84\ub4e4\uc774 \uc9c1\uba74\ud55c \uace0\uc720\ud55c \ubb38\uc81c\ub4e4\uc744 \uae4a\uc774 \uc774\ud574\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uad11\uace0\uc8fc\ubd84\ub4e4\uc774 \uc790\uc0ac\uc758 \uc9c1\uc6d0\uacfc \ube0c\ub79c\ub4dc\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud558\uace0 \ub9e4\ucd9c\uc744 \uc720\uc9c0\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc81c\uacf5\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

\ucf54\ub85c\ub09819\uac00 \uae00\ub85c\ubc8c \uc2dc\uc2a4\ud15c\uc5d0 \uc5c4\uccad\ub09c \ucda9\uaca9\uc744 \uac00\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ubaa8\ub4e0 \uad11\uace0\uc8fc\ub4e4\uc740 \ud55c\uac78\uc74c \ubb3c\ub7ec\ub098 \uc804\ub7b5\uc744 \uc7ac\ud3c9\uac00\ud558\uace0 \uc18c\ube44\uc790\ub4e4\uc758 \uc77c\uc0c1\uc774 \ub41c \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\uc5d0 \ub9de\uac8c \uacc4\ud68d\uc744 \uc2e0\uc18d\ud788 \uc218\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc77c\ubd80 \uc804\ub7b5\uc740 \ub2e4\uc2dc \ubc14\ub00c\uaca0\uc9c0\ub9cc, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\uac1d \uc911\uc2ec\uc758 \uae30\uc870\ub97c \uc720\uc9c0\ud558\uba70 \ucf54\ub85c\ub09819\uc640 \uad00\ub828\ub41c \uc18c\ube44\uc790\ub4e4\uc758 \uc6b0\ub824\uc0ac\ud56d\ub4e4\uc744 \ud574\uacb0\ud574\uc8fc\ub294\ub370 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uad11\uace0\uc8fc\ubd84\ub4e4\uc740 \uc2a4\uc2a4\ub85c\uc5d0\uac8c\u00a0\u201c\uc774\ub7ec\ud55c \uc2dc\uae30\uc5d0 \uace0\uac1d\uc758 \uc0b6\uc5d0 \uac00\uce58\ub97c \ub354\ud558\uae30 \uc704\ud574 \uc6b0\ub9ac \uae30\uc5c5\uacfc \ube0c\ub79c\ub4dc\ub294 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uae4c?\u201d \ub77c\ub294 \uc9c8\ubb38\uc744 \ud574\ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4.\u00a0<\/em>\uc774\ub294 \uc0c8\ub85c\uc6b4 \uc9c8\ubb38\uc740 \uc544\ub2c8\uc9c0\ub9cc, \uc774\ubc88 \uc0ac\ud0dc\ub97c \uacc4\uae30\ub85c \uc0c8\ub85c\uc6b4 \uc2dc\uac01\uc5d0\uc11c \uac19\uc740 \uc9c8\ubb38\uc744 \ud574\ubcfc \ud544\uc694\uac00 \uc788\uaca0\uc2b5\ub2c8\ub2e4. \uc774\ub3d9 \uc81c\ud55c \uc0c1\ud669\uc5d0\uc11c \ud544\uc218\uc801\uc778 \uc81c\ud488\uc744 \uc0dd\uc0b0\ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc5d0\uac8c\ub294 \ube44\uad50\uc801 \uc26c\uc6b4 \uc9c8\ubb38\uc774\uaca0\uc9c0\ub9cc, \uac00\uc871\uc774\ub098 \uce5c\uad6c\ub4e4\uacfc \uacc4\uc18d \uc5f0\uacb0\uc131\uc744 \uac16\ub3c4\ub85d \ub3c4\uc6c0\uc744 \uc8fc\ub294 \uc548\uc804\uc6a9\ud488\uc774\ub098 \ubc30\uc1a1 \uac00\ub2a5\ud55c \uc120\ubb3c\uc744 \uacf5\uae09\ud558\ub294 \uae30\uc5c5, \uc7ac\ubb34 \uacc4\ud68d\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uad50\uc721\ud558\uac70\ub098 \uc5b4\ub824\uc6b4 \uc2dc\uae30\uc5d0 \uae0d\uc815\uc801\uc778 \ud0dc\ub3c4\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \uc601\uac10\uc744 \uc8fc\ub294 \uae30\uc5c5\uc5d0\uac8c\ub3c4 \ud574\ubcfc \uac00\uce58\uac00 \uc788\ub294 \uc9c8\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uac00\uce58\uc5d0 \uad00\ud55c \uc9c8\ubb38\uc740 \ubaa8\ub4e0 \uad11\uace0\uc8fc\ub9c8\ub2e4 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0c1\ud669\uc5d0\uc11c \uadf8\ub807\ub4ef\uc774, \ubaa8\ub450\uc5d0\uac8c \ub9de\ub294 \ud55c\uac00\uc9c0 \uc811\uadfc\ubc29\uc2dd\uc740 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc744 \uc804\ub7b5\uc758 \uc911\uc2ec\uc5d0 \ub450\ub294 \uac83\uc740 \uad11\uace0\uc8fc\uac00 \uace0\uc720\ud55c \uac00\uce58\ub97c \ud30c\uc545\ud558\uace0 \uba54\uc2dc\uc9c0\uc640 \uc18c\ud1b5\uc73c\ub85c \uc774\ub97c \uc2e4\ud604\ud574\uac00\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \ucf54\ub85c\ub09819 \uc0ac\ud0dc \ub3d9\uc548 \uc5b4\ub5bb\uac8c \uace0\uac1d \uc911\uc2ec\uc744 \uc720\uc9c0\ud558\uba70 \ub3d9\uc2dc\uc5d0 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc5d0\uac8c\ub3c4 \ucd5c\ub300\ud55c \uc5f4\uc815\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\uc744\uae4c\uc694?\u00a0<\/strong><\/p>\n

\ub192\uc740<\/strong> \uc131\uacfc\ub97c<\/strong> \ub0b4\ub294<\/strong> \ub9c8\ucf00\ud305<\/strong> \ucc44\ub110<\/strong> \uc9d1\uc911<\/strong><\/h3>\n

\u00a0<\/strong>\uc9c0\uae08\uc740 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \uc18c\uc911\ud55c \ub54c\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \uac00\uc7a5 \ud070 \uc131\uacfc\ub97c \ub0b4\ub294 \ucc44\ub110\uc5d0 \uc9d1\uc911\ud558\uace0 \uadf8 \ucc44\ub110\uc774 \uc131\uacf5\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc624\ud508 \uc778\ud130\ub137\uc740 \ubb3c\ub860 \uac80\uc0c9\uacfc \ud3d0\uc1c4\ud615 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub4f1 \uc804\uccb4 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud55c \ub178\ub825\uc774 \uc5ec\uae30\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \ub514\ubc14\uc774\uc2a4 \uc804\ubc18\uc5d0\uc11c \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uae30\ud305\ud558\ub294\ub370 \uc9d1\uc911\ud574, \uc9d1\uc5d0 \uba38\ubb3c\uace0 \uc788\ub294 \uc62c\ubc14\ub978 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub85c \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110 \uad11\uace0\uc8fc\ub4e4\ub3c4 \uc624\ud504\ub77c\uc778 \uace0\uac1d\uc744 \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub294 \ubb3c\ub860 \uac1c\ubcc4 \uc81c\ud734 \ub9e4\uccb4\uc0ac\uc5d0\ub3c4 \uc6f9 \ud2b8\ub798\ud53d\uc758 \uc99d\uac00\ub97c \uc720\ub3c4\ud574, \uc18c\ube44\uc790\ub4e4\uc774 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\ub97c \uc2e4\ucc9c\ud558\uba70 \ud544\uc694\ud55c \ubb3c\ud488\uacfc \uc0c1\ud488\uc744 \ud655\ubcf4\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ub610\ud55c \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uc0ac\uc774\ud2b8\uc5d0 \ube0c\ub79c\ub4dc\uac00 \uc798 \ub178\ucd9c\ub420 \uc218 \uc788\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uac1c\ubc29\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4 \uc90d\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774\ub7ec\ud55c \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\ub97c \ud604\uc7ac\uc758 \ub9c8\ucf00\ud305 \uc870\ud569\uc5d0 \ud3ec\ud568\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\uc758<\/strong> \uc989\uac01\uc801\uc778<\/strong> \ub2c8\uc988\uc5d0<\/strong> \ub9de\uac8c<\/strong> \uba54\uc2dc\uc9c0<\/strong> \uc870\uc815<\/strong><\/h3>\n

\ucf54\ub85c\ub09819\uc758 \uc0c1\ud669\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ud558\ub8e8 \ub2e8\uc704\ub85c \uacc4\ud68d\uc744 \uc870\uc815\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\ub3c4 \uc774\uc5d0 \ub9de\ucdb0 \ud604\uc7ac \uc2dc\uc810\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0, \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \ub9c8\uc778\ub4dc \uc170\uc5b4\ub97c \uc783\uc9c0 \uc54a\ub3c4\ub85d \uc5b4\ud37c-\ud37c\ub110 \ucea0\ud398\uc778\uc744 \uc9c0\uc18d\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc9c1\uc811 \ubc18\uc751\uc744 \uc720\ub3c4\ud558\ub294 \uad11\uace0\uc8fc\ub4e4\uc740 \uc2dd\ub8cc\ud488\uc774\ub098 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ub4f1 \uc77c\uc0c1 \uc0dd\ud65c\uc5d0 \uac00\uc7a5 \ud544\uc694\ud55c \uc0c1\ud488\ub4e4\uc744 \ubd80\uac01\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub97c \uc7a0\uc2dc \uc911\ub2e8\ud558\ub294 \ube0c\ub79c\ub4dc\ub3c4 \uc788\uc744 \uc218 \uc788\uaca0\uc9c0\ub9cc, \uc774\ub294 \uc2dc\uc7a5\uc5d0\uc11c \ubaa9\uc18c\ub9ac\uac00 \uc904\uc5b4\ub4e4 \uc704\ud5d8\uc774 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ub807\uac8c \uc911\ub300\ud55c \uc2dc\uae30\uc5d0 \uc7a0\uc7ac\uc801\uc778 \ub9e4\ucd9c\uae4c\uc9c0 \uc783\ub294 \uc0c1\ud669\uc774 \uc57c\uae30\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5b4\ub5a4 \uc804\ub7b5\uc744 \ub3c4\uc785\ud558\ub4e0, \uc0ac\uace0 \ub9ac\ub354\uc2ed\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uace0\uac1d\ub4e4\uc774 \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uac83\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368, \uace0\uac1d\ub4e4\uc744 \ucd5c\uc6b0\uc120\uc5d0 \ub450\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uc2dc\uae30\uc5d0 \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub85c \uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc774 \uc774\ucc98\ub7fc \uc911\uc694\ud588\ub358 \uc801\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \uc911\uc694\ud55c \uc21c\uac04\uc5d0 \ubc30\uc1a1 \uc635\uc158, \uc81c\ud488\uc758 \uc7ac\uace0 \uc5ec\ubd80, \uc218\uc694\uac00 \ub192\uc740 \uc81c\ud488\uc758 \uc7ac\uace0 \ud655\ubcf4 \ub4f1 \uac00\uce58 \uc911\uc2ec\uc758 \uba54\uc2dc\uc9c0\ub97c \ub300\uaddc\ubaa8\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac00\ub2a5\ud55c<\/strong> \ubaa8\ub4e0<\/strong> \uacf3\uc5d0\uc11c<\/strong> \uae0d\uc815\uc801\uc778<\/strong> \ube0c\ub79c\ub4dc<\/strong> \uc778\uc9c0\ub3c4<\/strong> \uad6c\ucd95<\/strong><\/h3>\n

\uc804 \uc138\uacc4\uc801\uc778 \ud32c\ub370\ubbf9\uc5d0\uc11c \uc81c\uc5b4\ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc0ac\uc2e4 \ub9ce\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc77c\uc5b4\ub098\ub294 \uc0c1\ud669\uc5d0 \uc5b4\ub5bb\uac8c \ub300\ucc98\ud560 \uc9c0\ub294\u00a0\uc81c\uc5b4\ud560 \uc218<\/em> \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ub840\ub85c, \uc791\uc5c5\uc790\uc758 \uc548\uc804\uc744 \uc704\ud574 \ubc30\uc1a1 \uc2dc\uac04\uacfc \uc11c\ube44\uc2a4\uac00 \uc9c0\uc5f0\ub418\uace0 \uc911\ub2e8\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc548\uc804 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc2e4\ucc9c\ud558\uace0 \uc7a0\uc7ac\uc801\uc778 \ubc30\uc1a1 \uc9c0\uc5f0\uc774\ub098 \uc57d\uc18d \uac00\ub2a5\ud55c \uc0ac\ud56d\uc5d0 \ub300\ud574 \ud22c\uba85\uc131\uc744 \uc720\uc9c0\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud3c9\uc18c\uc5d0 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \ud558\uc9c0 \uc54a\ub358 \uace0\uac1d\ub4e4\ub3c4 \uc774\ubc88 \ucf54\ub85c\ub09819 \uc0ac\ud0dc\ub85c \uc778\ud574 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc2ed\uc2dc\uc624. \uc774 \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778 \uc1fc\ud551\uc5d0 \ub300\ud55c \uae30\ub300\uce58\uac00 \uc544\uc9c1 \ud655\uc815\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ub54c\ubb38\uc5d0 \uae30\ub300 \uc218\uc900\uc744 \uc815\ub9bd\ud558\ub294 \uac83\uc774 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uae0d\uc815\uc801\uc778 \ub2e8\uacc4\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc774 \uc2dc\uae30\uc5d0 \ube0c\ub79c\ub4dc\uac00 \uc790\uc2e0\ub4e4\uc744 \uc5b4\ub5bb\uac8c \ub300\ud588\ub294\uc9c0\ub97c \uae30\uc5b5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\uac00 \ub05d\ub09c \ud6c4 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ucc3d\ucd9c\ud558\ub294\ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc\uac00 \uc774\ubc88 \uc0ac\ud0dc\uc5d0 \uc5b4\ub5bb\uac8c \ub300\uc751\ud558\ub294\uc9c0 \uace0\uac1d\ub4e4\uc740 \uc8fc\ubaa9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ub2e4 \ud070 \uba85\ubd84\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uad11\uace0\uc8fc\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc88b\uc740 \uc778\uc0c1\uc744 \uc2ec\uc5b4\uc904 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud56d\uacf5, \ud638\ud154, \ud06c\ub8e8\uc988 \ub4f1\uc5d0 \ub300\ud55c \uc81c\ud55c \uc870\uce58\ub85c \uc5ec\ud589\uc5c5\uacc4\ub294 \ud070 \ud0c0\uaca9\uc744 \uc785\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc5ec\ud589 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e4\uc591\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \ubd84\uc11d\ud558\uace0 \uc900\ube44\ub97c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ub840\ub85c, \uc2a4\ud398\uc778\uc758 \uc5ec\ud589 \ud2b8\ub80c\ub4dc\ub97c \ubd84\uc11d\ud55c\u00a0Deloitte Study<\/a>\ub294 \ud574\uc678 \uc5ec\ud589\uae4c\uc9c0\ub294 \uc880 \ub354 \uc2dc\uac04\uc774 \uac78\ub9ac\uaca0\uc9c0\ub9cc, \uad6d\ub0b4 \uc5ec\ud589\uacfc \uad00\uad11\uc740 \uc62c \uc5ec\ub984\uc5d0 \uc7ac\uac1c\ub420 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 \uadf8 \ub54c\uac00 \uc62c \ub54c\uae4c\uc9c0, \uc5ec\ud589 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 \ud560 \uc218 \uc788\ub294 \uc77c\ub4e4\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub274\uc695\uc758\u00a0Four Seasons \ud638\ud154<\/a>\uc740 \uc77c\uc120 \ud604\uc7a5\uc5d0\uc11c \uc77c\ud558\ub294 \uc758\ub8cc\uc9c4\uacfc \uc751\uae09 \ub300\uc6d0\ub4e4\uc744 \uc704\ud574 \ubb34\ub8cc\ub85c \uc219\uc18c\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.. \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574, \ubaa8\ub4e0 \uc0b0\uc5c5\uc758 \uad11\uace0\uc8fc\ub4e4\uc740 \ubd80\uc815\uc801\uc778 \ucf54\ub85c\ub09819 \uad00\ub828 \ucf58\ud150\uce20\uc5d0 \uc774\ub984\uc774 \ud568\uaed8 \uc624\ub974\uc9c0 \uc54a\ub3c4\ub85d \ub9cc\uc804\uc744 \uae30\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0<\/strong><\/p>\n

\uc790\ub3d9\ud654<\/strong> \ub610\ub294<\/strong> \ub9e4\ub2c8\uc9c0\ub4dc<\/strong> \uc11c\ube44\uc2a4<\/strong> \ud300\uc744<\/strong> \ud1b5\ud55c<\/strong> \ud6a8\uc728\uc131<\/strong> \ud5a5\uc0c1<\/strong><\/h3>\n

\uc774\ub7ec\ud55c \uc5b4\ub824\uc6b4 \uc2dc\uae30\uc5d0 \ud604\uc2e4\uc801\uc73c\ub85c \uc77c\ubd80 \uad11\uace0\uc8fc\ub4e4\uc740 \uc6d0\uaca9 \uc5c5\ubb34 \uc778\ub825\uc744 \uc6b4\uc601\ud558\uac70\ub098 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uacbd\uc81c\uc5d0\uc11c \uac00\uce58\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc778\ud504\ub77c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubcf4\ub2e4 \uc18c\uaddc\ubaa8\uc758 \ud300 \uc6b4\uc601\uc744 \uc57c\uae30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uacf3\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \ub0b4\ubd80 \ub9ac\uc18c\uc2a4\uc5d0 \uc9c0\ub098\uce5c \ubd80\ub2f4\uc744 \uc8fc\uc9c0 \uc54a\uace0 \uc0dd\uc0b0\uc131\uc744 \uadf9\ub300\ud654\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud310\ub9e4 \ube44\uc6a9\uc744 \uc870\uc815\ud574\uc8fc\ub294 \uc790\ub3d9\ud654\ub41c \ube44\ub529 \uad11\uace0 \ub4f1\uc758 \ud234\uc744 \ud65c\uc6a9\ud574 \ucea0\ud398\uc778\uc744 \uc790\ub3d9\uc73c\ub85c \uad00\ub9ac \ubc0f \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc774 \uc5ec\uae30 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub294 \ub354 \uc911\uc694\ud55c \ub2e4\ub978 \uc77c\uc744 \ud560 \uc218 \uc788\ub294 \uc2dc\uac04\uc744 \ub9cc\ub4e4\uc5b4 \uc8fc\uace0 \uad11\uace0\uc8fc\uac00 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud5a5\uc0c1\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \ub610\ud55c \ube44\uc988\ub2c8\uc2a4 \uc5f0\uc18d\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uc804\ub7b5 \ucd5c\uc801\ud654 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc804\ubb38\uc9c0\uc2dd\uc744 \uc81c\uacf5\ud574\uc8fc\ub294 \ud30c\ud2b8\ub108\ub4e4\uc758 \ub9e4\ub2c8\uc9c0\ub4dc \uc11c\ube44\uc2a4 \ud300\uc744 \ud65c\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c0\uae08\uc740 \ubaa8\ub450\uc5d0\uac8c \ubd88\ud655\uc2e4\ud55c \uc2dc\uae30\uc785\ub2c8\ub2e4. \uc138\uc0c1\uc740 \uc2e4\uc81c\uc801\uc778 \ubcc0\ud654\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc73c\uba70 \uc6b0\ub9ac \ubaa8\ub450\uac00 \uadf8\ub85c \uc778\ud574 \uc601\ud5a5\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc9c0\uc18d\uc801\uc778 \ub300\ud654\uc5d0 \ub3d9\ucc38\ud558\uace0 \ub2e4\uc591\ud55c \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub300\ube44\ud558\uba70 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \ubbfc\ucca9\uc131\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc5c5\uacc4\uc5d0 \ucf54\ub85c\ub09819\uac00 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uba74 \uadf8\ub7ec\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \uc900\ube44\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc1fc\ud37c \uadf8\ub798\ud504(Shopper Graph)\ub97c \ud1b5\ud574 \uc774\ubc88 \ucf54\ub85c\ub09819 \uc0ac\ud0dc\uac00 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ud0ac\uc9c0\uc5d0 \ub300\ud55c \uad00\uc810\uc744 \uc81c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uadf8\ub798\ud504\ub294 \ud06c\ub9ac\ud14c\uc624\uc640 \ud611\ub825\ud558\ub294 2\ub9cc\uc5ec \uacf3\uc758 \ub9ac\ud14c\uc77c\ub7ec \ub124\ud2b8\uc6cc\ud06c\ub97c \uae30\ubc18\uc73c\ub85c, \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc758 \uc0ac\uc6a9\uc790 20\uc5b5 \uba85 \uc774\uc0c1\uc758 \ud2b8\ub79c\uc7ad\uc158 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \uc804 \uc138\uacc4\uc758 \uad6c\ub9e4 \ud2b8\ub80c\ub4dc\ub294 \ubb3c\ub860 \ubaa8\ub4e0 \uc5c5\uc885\uc758 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac \uc218\ubc31\uc5ec \uac1c\ub85c\ubd80\ud130 \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubc29\ub300\ud55c \uace0\uac1d \ub370\uc774\ud130\uc640 \uc804\ub2f4 \ud06c\ub9ac\ud14c\uc624 \ud300\uc758 \ub3c4\uc6c0\uc73c\ub85c, \ud06c\ub9ac\ud14c\uc624\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec, \uc8fc\uac04 \ube14\ub85c\uadf8 \ub610\ub294\u00a0\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uc758 \uc601\ud5a5 \ub300\uc2dc\ubcf4\ub4dc<\/a>, \ud074\ub77c\uc774\uc5b8\ud2b8 \ud50c\ub7ab\ud3fc\uc758 \ucf54\ub85c\ub09819 \ub9ac\uc18c\uc2a4 \uc13c\ud130\ub97c \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc544\ubb34\ucabc\ub85d \uc774\ub7ec\ud55c \uc790\ub8cc\uac00 \ucf54\ub85c\ub09819\uc640 \uad00\ub828\ub41c \ubcc0\ud654\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud5e4\uccd0\ub098\uac00\ub294\ub370 \ub3c4\uc6c0\uc774 \ub418\uae38 \ubc14\ub78d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub610\ud55c \uc9c0\ub09c \uba87 \uc8fc \ub3d9\uc548 \uace0\uac1d\ub4e4\uacfc \uc704\uae30 \ub300\uc751\uc744 \uc704\ud55c \ub17c\uc758\uc758 \uc790\ub9ac\ub97c \uc5f4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\ub4e4\uc774 \uc77c\ub828\uc758 \uc0ac\ud0dc\ub85c \uc778\ud55c \uad50\ud6c8\uacfc \ubaa8\ubc94 \uc0ac\ub840\ub97c \uacf5\uc720\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c4\ud589\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\ubc88 \uc0ac\ud0dc\ub294 \uace7 \uc9c0\ub098\uac00\uaca0\uc9c0\ub9cc, \ub3c4\uc6c0\uc774 \ud544\uc694\ud55c \uc2dc\uae30\uc5d0 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\ub4e4\uc744 \uc5b4\ub5bb\uac8c \uc9c0\uc6d0\ud588\ub294\uac00\ub294 \uace0\uac1d\ub4e4\uc758 \uae30\uc5b5\uc5d0 \ub0a8\uc544 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc9c1\uc6d0\ub4e4\uc740 \ub2f9\ubd84\uac04 \uc6d0\uaca9 \uadfc\ubb34\ub97c \ud560 \uc608\uc815\uc774\uc9c0\ub9cc, \ub9c8\ucf00\ud130\ub4e4\uc774 \uc62c\ubc14\ub978 \uc2dc\uae30\uc5d0 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uba54\uc2dc\uc9c0\uac00 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\ub97c \uc2e4\ucc9c\ud558\ub294 \ub3d9\uc548 \ud544\uc694\ud55c \uc0c1\ud488\uc744 \uc815\ud655\ud558\uac8c \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774\ub4e0, \uc2e0\ub8b0\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uc804\ud558\ub294 \uae0d\uc815\uc801\uc778 \uba54\uc2dc\uc9c0\uc774\ub4e0, \ub9c8\ucf00\ud130\ub4e4\uc774 \uace0\uac1d\ub4e4\uc5d0\uac8c \ucd5c\ub300\ud55c \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \ud06c\ub9ac\ud14c\uc624\uc758 \uc784\ubb34\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud06c\ub9ac\ud14c\uc624\ub294 \uc790\ubd80\uc2ec\uc744 \uac00\uc9c0\uace0 \uadf8\ub7ec\ud55c \uc784\ubb34\uc5d0 \uc784\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc2e0\uc885 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uac10\uc5fc\uc99d\uc73c\ub85c \uc138\uc0c1\uc774 \uc644\uc804\ud788 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\ub294 \uac74\uac15, \uc9c1\uc7a5, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \uc608\uc220 \ub4f1 \uc6b0\ub9ac \uc0dd\ud65c\uc758 \ubaa8\ub4e0 \uce21\uba74\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\uac00 \ud655\uc0b0\ub41c \uad6d\uac00\ub4e4\uc758 \uacbd\uc6b0, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc7ac\ud0dd\uadfc\ubb34\ub97c \ud558\uba74\uc11c \uc9d1\uc5d0 \uba38\ubb3c\uace0 \uc788\uc73c\uba70, \uc55e\uc73c\ub85c\ub3c4 \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ub2f9\ubd84\uac04 \uc9c0\uc18d\ub420 \ub4ef \ud569\ub2c8\ub2e4. \ub610\ud55c \ub9ce\uc740 \ub9e4\uc7a5\ub4e4\uc774 \uc7a0\uc815\uc801\uc73c\ub85c \ubb38\uc744 \ub2eb\uc740 \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \ucf54\ub85c\ub09819 \uc0ac\ud0dc\uac00 \ucc98\uc74c \ubc1c\uc0dd\ud588\uc744 \ub54c, 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