{"id":12698,"date":"2020-04-30T18:00:54","date_gmt":"2020-04-30T18:00:54","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/advertising-strategies-for-the-social-distancing-economy\/"},"modified":"2022-11-28T17:53:39","modified_gmt":"2022-11-28T17:53:39","slug":"%ec%82%ac%ed%9a%8c-%ea%b2%bd%ec%a0%9c-%ea%b2%bd%ec%a0%9c%eb%a5%bc%ec%9c%84%ed%95%9c-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%82%ac%ed%9a%8c-%ea%b2%bd%ec%a0%9c-%ea%b2%bd%ec%a0%9c%eb%a5%bc%ec%9c%84%ed%95%9c-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\uc0c8\ub85c\uc6b4 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uacbd\uc81c\ub97c \uc704\ud55c 5\uac00\uc9c0 \uad11\uace0 \uc804\ub7b5"},"content":{"rendered":"

 <\/p>\n

\ucf54\ub85c\ub09819\uc758 \ud655\uc0b0 \ubc29\uc9c0\ub97c \uc704\ud55c \uc678\ucd9c \uae08\uc9c0\ub839\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \ud589\ub3d9\uc5d0 \uc804\ub840 \uc5c6\ub294 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9e4\uc7a5\ub4e4\uc774 \ubb38\uc744 \ub2eb\uace0 \uc18c\ube44\uc790\ub4e4\uc774 \uc9d1\uc5d0 \uba38\ubb34\ub974\ub294 \uc2dc\uac04\uc774 \uae38\uc5b4\uc9c0\uba74\uc11c, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uacbd\uc81c\uac00 \uc0dd\uaca8\ub0ac\uc2b5\ub2c8\ub2e4.<\/a> \uc18c\ube44\uc790\ub4e4\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \ud558\uace0 \uc788\uc9c0\ub9cc, \uad6c\ub9e4\ud558\ub294 \uc0c1\ud488\uc774\ub098 \ubc29\ubc95\uc740 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n

\ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc804\ubcf4\ub2e4 \uc628\ub77c\uc778\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uc774\ub3d9\ud1b5\uc2e0\uc0ac Verizon\uc5d0 \ub530\ub974\uba74 <\/a>\uc8fc\uac04 \uc6f9 \ud2b8\ub798\ud53d\uc774 20% \uc99d\uac00\ud588\uc73c\uba70, \uc720\ub7fd\uc758 \uc774\ub3d9\ud1b5\uc2e0\uc0ac Telefonica\ub294<\/a> 30%\uac00 \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc6f9 \uc11c\ube44\uc2a4\uae30\uc5c5 Akami\ub294 \uc77c\uc77c \uc6f9 \ud2b8\ub798\ud53d\uc774 \ud3c9\uade0 \ub300\ube44 50% \uc99d\uac00\ud588\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4<\/a>.\u00a0\ub274\uc2a4 \uc6f9\uc0ac\uc774\ud2b8\ub4e4\uc758 \uacbd\uc6b0\ub3c4 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ud2b8\ub798\ud53d<\/a>\uc774 57% \uc99d\uac00\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc0ac\uc774\ud2b8\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04 \uc5ed\uc2dc 56%\uac00 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub807\uac8c \ub298\uc5b4\ub09c \uc628\ub77c\uc778 \uc2dc\uac04\uc758 \uc77c\ubd80\ub294 \uc1fc\ud551\uc5d0 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uacbd\uc81c\ub294 \uc774\ucee4\uba38\uc2a4\uc640 \ubc30\uc1a1\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \uac00\uc0c1 \uacbd\uc81c\uc785\ub2c8\ub2e4. \uc5b4\uca54 \uc218 \uc5c6\uc774 \uc9d1\uc5d0 \uba38\ubb3c\uac8c \ub41c \uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc81c \ud0dd\ubc30\ub97c \uc774\uc6a9\ud574 \ud544\uc694\ud55c \ubb3c\ud488\ub4e4\uc744 \uad6c\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \ubcf4\uba74, \ubbf8\uad6d\uc758 \uacbd\uc6b0 3\uc6d4 9\uc77c\uc5d0\uc11c 3\uc6d4 16\uc77c \uc0ac\uc774 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0c1\uc2b9\uc138\ub97c \uc720\uc9c0\ud588\uc74c\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. (\uc544\ub798 \ucc28\ud2b8 \ucc38\uace0<\/em>)<\/p>\n

\"\uc634\ub2c8\ucc44\ub110<\/p>\n

\uc774\uc81c<\/strong> \ub9c8\ucf00\ud130\ub4e4\uc740<\/strong> \ubb34\uc5c7\uc744<\/strong> \ud574\uc57c<\/strong> \ud560\uae4c\uc694<\/strong>? <\/strong><\/h3>\n

\ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \uc0dd\ud65c \ubc29\uc2dd\uc774 \ubc14\ub00c\uc5c8\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1b\uc544\ub4e4\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc Ace Metrix<\/a>\uac00 \uc218\ud589\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 42%\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uad11\uace0\uc5d0 \ucf54\ub85c\ub098\uac00 \uc5b8\uae09\ub418\ub294 \uac83\uc774 \uad1c\ucc2e\ub2e4\uace0 \ub9d0\ud588\uc73c\uba70, \uc808\ubc18\uc5d0 \uac00\uae4c\uc6b4 \uc751\ub2f5\uc790(44%)\ub294 \ube0c\ub79c\ub4dc \ubc0f\/\ub610\ub294 \ube0c\ub79c\ub4dc\uc758 \uad00\ub828 \uba54\uc2dc\uc9c0\ub97c \uc2e0\ub8b0\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\ub2e4\uace0 \ub300\ub2f5\ud55c \uc751\ub2f5\uc790\ub294 10%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2f9\ubd84\uac04\uc740 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uacbd\uc81c\uac00 \uc0c8\ub85c\uc6b4 \uc0dd\ud65c \ubc29\uc2dd\uc73c\ub85c \uc720\uc9c0\ub420 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ub7ec\ud55c \ud604\uc2e4\uc744 \uc218\uae0d\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \ub2f4\uace0 \uc18c\ube44\uc790\ub4e4\uc774 \uc815\ub9d0 \ud544\uc694\ub85c \ud558\ub294 \uac83\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.\u00a0\uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0\uc11c\ub294 \ubb34\uc5c7\uc774 \ub2ec\ub77c\uc84c\ub294\uc9c0 \uc54c\uc544\ubcf4\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 20,000\uc5ec \uad11\uace0\uc8fc\ub85c \uad6c\uc131\ub41c \ud06c\ub9ac\ud14c\uc624 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c \uc774\ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc\ub97c \ubd84\uc11d\ud588\uc73c\uba70, \uc0c1\ud669\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud5e4\uccd0\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uc784\ud329\ud2b8 \ub300\uc2dc\ubcf4\ub4dc<\/a>\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0\uc11c \uad11\uace0\uc8fc\ub4e4\uc774 \ud6a8\uacfc\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc9c1\uba74\uacfc\uc81c\ub97c \ud604\uba85\ud558\uac8c \uadf9\ubcf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc0dd\ud65c \ubc29\uc2dd\uc5d0 \uc801\uc751\ud574\uac00\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \uace0\uc720\ud55c \ub2c8\uc988\ub97c \ucda9\uc871\ud558\uba70 \uc9c0\uc18d\uc801\uc73c\ub85c \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \ub9cc\ud55c 5\uac00\uc9c0 \ubc29\ubc95\uc744 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

\"\uad11\uace0<\/p>\n

1. <\/strong>\ub192\uc740<\/strong> \uc131\uacfc\ub97c<\/strong> \ub0b4\ub294<\/strong> \ub9c8\ucf00\ud305<\/strong> \ucc44\ub110\uc5d0<\/strong> \uc9d1\uc911<\/strong><\/h3>\n

2020 \uc608\uc0b0\uc744 \uc218\ub9bd\ud560 \ub2f9\uc2dc\uc640 \ube44\uad50\ud574 \uc0c1\ud669\uc774 \uc5c4\uccad\ub098\uac8c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub354 \uc801\uc740 \uc608\uc0b0\uc73c\ub85c \ub354 \ub9ce\uc740 \uac83\uc744 \ud574\ub0b4\uc57c \ud569\ub2c8\ub2e4. \uc608\uc0b0\uc774\ub098 \uc9c1\uc6d0\uc758 \uac10\uc18c \uc5ec\ubd80\uc640 \uc0c1\uad00\uc5c6\uc774, \uad11\uace0\uc8fc\ub4e4\uc740 \uc5ec\uc804\ud788 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \uc131\uacfc\ub97c \ucd94\uc9c4\ud574\uc8fc\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\uc5b4\ub5bb\uac8c \uac00\ub2a5\ud560\uae4c\uc694? \uba3c\uc800, \uc8fc\uc5b4\uc9c4 \uc608\uc0b0\uc744 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uace0 \uc9c0\ucd9c\uc744 \uc904\uc77c \uc218 \uc788\ub3c4\ub85d \ub2e8\uc77c\ud55c \ub9ac\ud0c0\uae30\ud305 \uacf5\uae09\uc5c5\uccb4\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\ub7ec \ub9ac\ud0c0\uae30\ud305 \uacf5\uae09\uc5c5\uccb4\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \ube44\ud6a8\uc728\uc801\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0\uc8fc\ub4e4 \uac04\uc5d0 \uc11c\ub85c \ube44\ub529 \uacbd\uc7c1\uc744 \ud558\uac8c \ub418\ub294 \uacb0\uacfc\uac00 \uc57c\uae30\ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. \ub2e8\uc77c\ud55c \ub9ac\ud0c0\uae30\ud305 \uacf5\uae09\uc5c5\uccb4<\/a>\ub97c \uc0ac\uc6a9\ud558\uba74 \uad11\uace0\uc8fc\uc758 \uc704\ud5d8 \ubd80\ub2f4\uc774 \uc904\uc5b4\ub4e4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uba85\ud655\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \uac00\ub2a5\ud574\uc9c0\uace0 \uc9c0\ub098\uce5c \uad11\uace0 \ub178\ucd9c\ub85c \uc57c\uae30\ub418\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc758 \u2018\uad11\uace0 \ud53c\ub85c\u2019\ub97c \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac00\ub2a5\ud55c \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uc790\ub3d9\ud654\ub41c \ube44\ub529\uc73c\ub85c \uc804\ud658\uc744 \ud558\uba74 \ud6a8\uc728\uc131\uacfc \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub41c \ube44\ub529\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uacfc AI \uc194\ub8e8\uc158\uc774 \uad11\uace0\uc8fc\ub97c \ub300\uc2e0\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \ube44\ub529\uc744 \uc790\ub3d9 \uc870\uc808\ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0, \uc218\ub3d9 \uc870\uc815\uacfc \uc9c0\uc18d\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1\uc758 \ud544\uc694\uc131\uc774 \uc81c\uac70\ub429\ub2c8\ub2e4.<\/p>\n

\"\uc624\ud504\ub77c\uc778<\/p>\n

2. <\/strong>\uc624\ud504\ub77c\uc778<\/strong> \ucda9\uc131\uace0\uac1d\uc744<\/strong> \ud1b5\ud574<\/strong> \uc628\ub77c\uc778<\/strong> \ub9e4\ucd9c<\/strong> \ud5a5\uc0c1<\/strong><\/h3>\n

\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\ub4e4\uc774 \ubb38\uc744 \ub2eb\uc73c\uba74\uc11c, \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uacfc \ub9e4\ucd9c\uc5d0 \ud3b8\uc131\ub418\uc5c8\ub358 \uc608\uc0b0\uc744 \uc628\ub77c\uc778 \uc804\ub7b5\uacfc \uc774\ucee4\uba38\uc2a4\ub85c \uc7ac\ud3b8\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9 \ud2b8\ub798\ud53d\uc774 \uc99d\uac00\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ud3d0\uc1c4\ud55c \uad11\uace0\uc8fc\ub4e4\uc740 \uc774\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uacfc\uc758 \uc5f0\uacb0\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5f0\uacb0\uc744 \uadf9\ub300\ud654\ud558\ub294 \uac00\uc7a5 \uc9c1\uc811\uc801\uc778 \ubc29\ubc95\uc740 \ub9e4\uc7a5 \uac70\ub798 \ub370\uc774\ud130\ub098 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \ub4f1\uc758 \uc790\uccb4 \ub370\uc774\ud130\ub098 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ub610\ub294 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc(DMP) \ud30c\ud2b8\ub108\ub97c \ud65c\uc6a9\ud574 \ud655\ubcf4\ub41c \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uad6c\ub9e4\uc790\ub4e4\uc744 \ud0c0\uae30\ud305\ud558\uace0 \uc628\ub77c\uc778\uc73c\ub85c \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uad11\uace0\uc8fc\uac00 \uc790\uccb4 \ub370\uc774\ud130\ub97c \uc628\ub77c\uc778 \uace0\uac1d\uc73c\ub85c \uad6c\uc131\ub41c \ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uacf5\uae09\uc5c5\uccb4\uc640 \uacf5\uc720\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub798\uc57c \uc77c\ubc18\uc801\uc778 \uc628\ub77c\uc778 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uae30\ud305\ud558\ub294 \ub300\uc2e0, \uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub41c \ub9e4\uc7a5 \uad6c\ub9e4 \uace0\uac1d\uc758 \ub370\uc774\ud130\ub85c \uae30\uc874\uc758 \ube0c\ub79c\ub4dc \uc790\ubcf8\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ub9ac\ud14c\uc77c<\/p>\n

3. <\/strong>\ub9ac\ud14c\uc77c<\/strong> \uc6f9\uc0ac\uc774\ud2b8\uc758<\/strong> \ub124\uc774\ud2f0\ube0c<\/strong> \uad11\uace0<\/strong> \ub4f1<\/strong> \ub9ac\ud14c\uc77c<\/strong> \ubbf8\ub514\uc5b4\uc5d0<\/strong> \ud22c\uc790<\/strong><\/h3>\n

\ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\ub3c4 \uc628\ub77c\uc778 \ud310\ub9e4<\/a>\uc5d0 \uc911\uc810\uc744 \ub458 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc\ub4e4\uc740 \ud310\ub9e4 \uc9c0\uc810(POS) \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc6b0, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud558\uba74 \uc628\ub77c\uc778 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc758 \uad11\uace0\uc9c0\uba74\uc744 \uc81c\uacf5\ud558\uc5ec, \ub124\uc774\ud2f0\ube0c \uad11\uace0\ub85c \uad6c\ub9e4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uace0\ub824\ud558\uace0 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\uc5d0\ub294 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ub2e4\ub978 \uc0ac\uc774\ud2b8\ub4e4\uc744 \ub458\ub7ec\ubcf4\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud765\ubbf8\ub86d\uace0 \uce5c\uc219\ud55c \ubc29\uc2dd\uc73c\ub85c \ub3c4\ub2ec\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \uc801\uc751\ud558\uace0 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \ub2c8\uc988\ub294 \ube60\ub974\uac8c \ubcc0\ud558\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\uc8fc\ub294 \uad6c\ub9e4\uc790\uc758 \uc989\uac01\uc801\uc778 \ub2c8\uc988\ub97c \ud574\uacb0\ud574\uc8fc\ub294 \uc0c1\ud488\uc744 \ud64d\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d SKU\uc758 \ubc94\uc704\ub97c \ub113\ud600\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc2e4\ud589\ub420 \uc218 \uc788\ub3c4\ub85d \uc77c\uc77c \uc608\uc0b0\uc744 \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc77c\ubc18\uc801\uc778 \uadfc\ubb34 \uc2dc\uac04 \uc774\uc678\uc5d0\ub3c4 \ub178\ud2b8\ubd81\uacfc \ud734\ub300\ud3f0\uc744 \ub4e4\uc5ec\ub2e4\ubcf4\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uac8c\ub2e4\uac00, \uc774\uc81c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc628\ub77c\uc778 \uad6c\ub9e4\ub294 \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc774 \ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ucea0\ud398\uc778\uc5d0 \ub2e4\uc218\uc758 \uad11\uace0 \uac8c\uc7ac \uc704\uce58\ub97c \ud3ec\ud568\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub9cc \uad6c\ub9e4\ud574 \uc628 \uace0\uac1d\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4\uac00 \uc544\uc9c1 \ub0af\uc124\uae30 \ub54c\ubb38\uc5d0 \uc5b4\ub5a4 \ub9ac\ud14c\uc77c\ub7ec\ub97c \uc774\uc6a9\ud560\uc9c0 \uacb0\uc815\ud558\ub294\ub370 \uc2dc\uac04\uc774 \uac78\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uacf3\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud568\uc73c\ub85c\uc368, \uad11\uace0\uc8fc\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ubcf4\ub2e4 \uc27d\uace0 \uc6d0\ud65c\ud55c \uad6c\ub9e4 \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

4. <\/strong>\uc218\uc694\uac00<\/strong> \ub9ce\uc740<\/strong> \uc0c1\ud488\uc744<\/strong> \uc801\uadf9\uc801\uc73c\ub85c<\/strong> \ubaa8\uc0c9\ud558\uace0<\/strong> \uc788\ub294<\/strong> \uc0c8\ub85c\uc6b4<\/strong> \uc624\ub514\uc5b8\uc2a4\uc5d0<\/strong> \ub3c4\ub2ec<\/strong><\/h3>\n

\uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uacbd\uc81c\ub85c \uc778\ud574 \uc6f9\ucea0, \uc7a0\uc637 \ubc0f \uc2e4\ub0b4\ubcf5, \uc774\ubbf8\uc6a9\uc6a9\ud488 \ub4f1 \ud2b9\uc815 \uc0c1\ud488\uc758 \uc218\uc694<\/a>\uac00 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \ud544\uc218\uc6a9\ud488\uc744 \ud310\ub9e4\ud558\uace0 \uc788\uc9c0\ub9cc, \uc18c\ube44\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \uad6c\ub9e4\ud560\uc9c0 \ubaa8\ub974\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud574 \uc0ac\uc774\ud2b8\uc758 \uc720\ud6a8 \ud2b8\ub798\ud53d\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \ubc29\ubb38\uc790\uc758 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud558\ub824\uba74, \uc218\uc694\uac00 \ub192\uc740 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\ub97c \ucd94\uc801<\/a>\ud558\uace0 \uc758\ub3c4 \ub370\uc774\ud130<\/a>\ub97c \uc0ac\uc6a9\ud574, \ud574\ub2f9 \uc0c1\ud488\ub4e4\uc744 \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \uc801\uadf9\uc801\uc73c\ub85c \uac80\uc0c9\uc744 \ud558\uace0 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\ub85c \uad6c\uc131\ub41c \ud0c0\uae43 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uad00\ub828 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac, \uad00\uc2ec \ube0c\ub79c\ub4dc, \uc778\uad6c \ud1b5\uacc4\ud559 \uc815\ubcf4\uc640 \uacb0\ud569\ud558\uc5ec \ucf54\ub85c\ub09819 \uc2dc\uae30\uc5d0 \ubd80\uc0c1\ud558\uace0 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uad6c\ub9e4\uc790 \uc720\ud615\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucf54\ub85c\ub09819\ub85c \uc9d1\uc5d0\uc11c \uc5c5\ubb34\ub97c \ubcf4\uac8c \ub41c \u2018\uc7ac\ud0dd\uadfc\ubb34\u2019 \uad6c\ub9e4\uc790 \uc720\ud615\uc744 \uc77c\ub840\ub85c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc720\ud615\uc5d0\ub294 \ucd5c\uadfc \uc0c8\ub85c\uc6b4 \ub178\ud2b8\ubd81\uc744 \uad6c\ub9e4\ud55c \uc18c\ube44\uc790\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uace0\uac1d\ub4e4\uc740 \ud648 \uc624\ud53c\uc2a4\ub97c \uc704\ud574 \ucc45\uc0c1 \uc815\ub9ac\uc6a9\ud488, \ubc14\uc778\ub354, \ud30c\uc77c \ud3f4\ub354, \uc0ac\ubb34\uc6a9 \uac00\uad6c \ub4f1 \ub2e4\ub978 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc720\ud615\uc744 \ud30c\uc545\ud558\ub824\uba74, \uc7ac\ud0dd\uadfc\ubb34, \ud648 \ud2b8\ub808\uc774\ub2dd, \uc9d1\uc5d0\uc11c \uc790\ub140\uc640 \ubcf4\ub0b4\ub294 \uc2dc\uac04 \ub4f1 \uc18c\ube44\uc790\ub4e4\uc774 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc0dd\uac01\ud574\ubcf4\uace0, \u201c\uace0\uac1d\ub4e4\uc5d0\uac8c \ubb34\uc5c7\uc774 \ud544\uc694\ud560\uae4c?\u201d<\/em>\ub77c\ub294 \uc9c8\ubb38\uc744 \ub358\uc838\ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc\uac00 \ucd5c\ub300\ud55c \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc571<\/p>\n

5. <\/strong>\uc0ac\uc6a9\uc790\uc640<\/strong> \uc7a5\uae30\uc801\uc778<\/strong> \uad00\uacc4\ub97c<\/strong> \uad6c\ucd95\ud560<\/strong> \uc218<\/strong> \uc788\ub3c4\ub85d<\/strong> \uc571<\/strong> \uace0\uac1d<\/strong> \uacbd\ud5d8\uc744<\/strong> \ucd5c\uc6b0\uc120\uc73c\ub85c<\/strong> \uc124\uc815<\/strong><\/h3>\n

\uc18c\ube44\uc790\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc774 \uae38\uc5b4\uc9c0\uba74\uc11c, \uc571 \ud2b8\ub798\ud53d\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 4\uc6d4 \uc911 \uc218\ud589\ud55c 2020 \uae00\ub85c\ubc8c \uc571 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc571 \uc0ac\uc6a9\uc790 5\uba85 \uc911 3\uba85(\uc57d 60%)\uc740 \ucf54\ub85c\ub09819 \ubc1c\uc0dd \uc2dc\uae30 \ub3d9\uc548 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc571\uc73c\ub85c \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc778\uc571 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub04a\uae40\uc5c6\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \ub2e8\uae30\uc801\uc73c\ub85c \uc571\uc744 \uc124\uce58\ud574 \uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\uc744 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294\ub370 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud558\ub294 \uc774\uc720\ub3c4 \ubc14\ub85c \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc5ec\uae30\uc5d0\ub294 \uc218\uc694\uac00 \ub192\uc740 \uc0c1\ud488, \uae30\ub2a5 \ubc0f \uc571 \uc624\ud37c\uc5d0 \uc911\uc810\uc744 \ub454 \uc571 \ub9ac\ud0c0\uae30\ud305 \ucea0\ud398\uc778\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc218\uc694\uac00 \ub192\uc740 \uc0c1\ud488\uc744 \uc81c\uacf5\ud558\ub294 \uad11\uace0\uc8fc\ub294 \uc6f9 \uc804\ubc18\uc5d0\uc11c \ud2b9\uc815 \uc0c1\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ucc3e\uace0 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ub9ac\ud0c0\uae30\ud305 \uc571 \ucea0\ud398\uc778\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc6f9 \ub9ac\ud0c0\uae30\ud305\uc744 \uc774\ubbf8 \uc0ac\uc6a9\ud558\ub294 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c, \uc774\ub294 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \ub2e4\uc218\uc758 \ub514\ubc14\uc774\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc0c1\uc2dc \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

\ubcc0\ud654\ud558\ub294 \uc0c1\ud669 \uc18d\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uba70 \uad11\uace0\uc8fc\ub4e4\uc774 \uc774 \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0\uc11c \ubb34\uc5c7\uc744 \uae30\ub300\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub9e4\uc8fc<\/a> \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub610\ud55c \ub2e4\uc591\ud55c \uc6e8\ube44\ub098\ub97c \ud1b5\ud574 \uc9c0\uc5ed\ubcc4 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\uba70 \ud604 \uc2dc\uae30\uc5d0 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ud544\uc694\ud55c \ub2e4\uc591\ud55c \uc804\ub7b5\uc801 \uc81c\uc548\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc628\ub514\ub9e8\ub4dc \uc6e8\ube44\ub098\ub97c \ud655\uc778\ud558\uc2dc\ub824\uba74 \uc544\ub798\uc758 \ubc84\ud2bc\uc744 \ud074\ub9ad\ud558\uc2ed\uc2dc\uc624.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

\"APAC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \ucf54\ub85c\ub09819\uc758 \ud655\uc0b0 \ubc29\uc9c0\ub97c \uc704\ud55c \uc678\ucd9c \uae08\uc9c0\ub839\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \ud589\ub3d9\uc5d0 \uc804\ub840 \uc5c6\ub294 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5\ub4e4\uc774 \ubb38\uc744 \ub2eb\uace0 \uc18c\ube44\uc790\ub4e4\uc774 \uc9d1\uc5d0 \uba38\ubb34\ub974\ub294 \uc2dc\uac04\uc774 \uae38\uc5b4\uc9c0\uba74\uc11c, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uacbd\uc81c\uac00 \uc0dd\uaca8\ub0ac\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \ud558\uace0 \uc788\uc9c0\ub9cc, \uad6c\ub9e4\ud558\ub294 \uc0c1\ud488\uc774\ub098 \ubc29\ubc95\uc740 \ub2e4\ub985\ub2c8\ub2e4. \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc804\ubcf4\ub2e4 \uc628\ub77c\uc778\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uc774\ub3d9\ud1b5\uc2e0\uc0ac 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