{"id":12742,"date":"2020-05-05T16:37:42","date_gmt":"2020-05-05T16:37:42","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/video-the-criteo-ad-platform-the-power-of-tech-giants-for-businesses-of-every-size\/"},"modified":"2021-01-06T23:14:36","modified_gmt":"2021-01-06T23:14:36","slug":"%eb%8f%99%ec%98%81%ec%83%81-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ea%b4%91%ea%b3%a0-%ed%94%8c%eb%9e%ab%ed%8f%bc-%eb%8c%80%ea%b7%9c%eb%aa%a8-%ea%b8%b0%ec%88%a0-%ea%b8%b0%ec%97%85%ec%9d%98-%ec%97%ad","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8f%99%ec%98%81%ec%83%81-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ea%b4%91%ea%b3%a0-%ed%94%8c%eb%9e%ab%ed%8f%bc-%eb%8c%80%ea%b7%9c%eb%aa%a8-%ea%b8%b0%ec%88%a0-%ea%b8%b0%ec%97%85%ec%9d%98-%ec%97%ad\/","title":{"rendered":"[\ub3d9\uc601\uc0c1] \ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc: \ub300\uaddc\ubaa8 \uae30\uc220 \uae30\uc5c5\uc758 \uc5ed\ub7c9\uc744 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc5d0\uac8c"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uad11\uace0 \ucea0\ud398\uc778\uc758 \uc9c4\ud589\uacfc \uad00\ub828\ud574, \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c\ub294 \ub2e4\uc591\ud55c \uc120\ud0dd\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc218\uc2ed \uac1c\uc758 \ucc44\ub110\uacfc \uc218\ubc31 \uac1c\uc758 \ud50c\ub7ab\ud3fc, \uadf8\ub9ac\uace0 \uc774\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub9ce\uc740 \uc608\uc0b0 \uc9c0\ucd9c \ubc29\ubc95\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. 2005\ub144 \ud30c\ub9ac\uc5d0 \uc704\uce58\ud55c \uc0d0\ub7ec\ub4dc\uc0f5 \ub4b7\ud3b8\uc5d0\uc11c \ucc98\uc74c\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\ub97c \uc2dc\uc791\ud55c \uc774\ud6c4, \ud06c\ub9ac\ud14c\uc624\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc640 \ub9ac\ud0c0\uac9f\ud305 \ubd84\uc57c\uc5d0\uc11c \uc904\uace7 \uc120\ub450\uc758 \uc790\ub9ac\ub97c \uc720\uc9c0\ud574\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 15\ub144\uc758 \uc2dc\uac04\uc774 \ud758\ub7ec, \uc2dc\uc7a5\uc5d0\ub294 \ub9ce\uc740 \ubcc0\ud654\uac00 \uc788\uc5c8\uace0 \ub354 \ub9ce\uc740 \uc5c5\uccb4\ub4e4\uc774 \uacbd\uc7c1\uc744 \ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubaa8\ub4e0 \uad11\uace0\uc758 \uae30\ubc18\uc774 \ub418\ub294 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uac15\ub825\ud569\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc5d0 20,000\uc5ec \uace0\uac1d\uc0ac\ub97c \ubcf4\uc720\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \ud0c0 \uad11\uace0 \uc194\ub8e8\uc158\uacfc\uc758 \uc9c1\uc811 \ube44\uad50 \ud14c\uc2a4\ud2b8\uc5d0\uc11c 90% \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\uc8fc\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\uc73c\uba70, \uace0\uac1d \ubcf4\uc720\uc728\ub3c4 90%\uc5d0 \ub2ec\ud569\ub2c8\ub2e4.\u00a0 \ud06c\ub9ac\ud14c\uc624 AI \uc5d4\uc9c4\uc774 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ucd5c\uc6b0\uc218 AI \uae30\ubc18 \uc194\ub8e8\uc158 \ubc18\uc5f4\uc5d0 \uc624\ub974\uace0, G2 Crowd \uc0ac\uc6a9\uc790\ub4e4\uc774 \ud06c\ub9ac\ud14c\uc624\ub97c \ucd5c\uace0\uc758 \ud06c\ub85c\uc2a4-\ucc44\ub110 \uad11\uace0 \uc194\ub8e8\uc158\uc73c\ub85c \ubf51\uc740 \uac83\ub3c4 \ubc14\ub85c \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \ud50c\ub7ab\ud3fc \uacbd\ud5d8\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc\ud574\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574, \uba87 \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \ub274\uc2a4 \uc6f9\uc0ac\uc774\ud2b8, \uc81c\ud734\ub9e4\uccb4\uc0ac, \uc18c\uc15c \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc27d\uac8c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \ub2e4\uad6d\uc801 \uae30\uc5c5\uc758 \ub2c8\uc988\ub294 \ubb3c\ub860 \uac1c\uc778\uc774 \uc6b4\uc601\ud558\ub294 \uc18c\uaddc\ubaa8 \uc774\ucee4\uba38\uc2a4 \uc2a4\ud1a0\uc5b4\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\ud558\ub294 \uc720\uc5f0\ud558\uace0 \uc870\uc815 \uac00\ub2a5\ud55c \uac00\uaca9\uc758 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uae38 \uc6d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Birchbox\uc758 \uc778\uc218 \ucc45\uc784\uc790 \ub85c\ub77c \ub354\ub4dc\ub808\uc778(Laura Dudragne)\uc740 \u201c\ud06c\ub9ac\ud14c\uc624\ub294 \uc815\ub9d0 \uc190\uc26c\uc6b4 \uad00\ub9ac\uac00 \uac00\ub2a5\ud558\ub2e4\u201d\uba70 \u201c\ud50c\ub7ab\ud3fc\uc5d0\uc11c \ucd5c\uc18c\ud55c\uc758 \uc2dc\uac04\uc5d0 \ucd5c\uace0\uc758 ROAS\uc640 ROI\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\ub2e4\u201d\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc640 \uac19\uc740 \uc131\uacfc\ub97c \uc5bb\uae38 \uc6d0\ud558\uc2ed\ub2c8\uae4c? \uadf8 \ubc29\ubc95\uc744 \uc54c\ub824\uc8fc\ub294 \ub3d9\uc601\uc0c1\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Meet 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[&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":12743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-12742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[\ub3d9\uc601\uc0c1] \ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc: \ub300\uaddc\ubaa8 \uae30\uc220 \uae30\uc5c5\uc758 \uc5ed\ub7c9\uc744 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc5d0\uac8c | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 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