{"id":12950,"date":"2020-05-07T19:41:31","date_gmt":"2020-05-07T19:41:31","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=12950"},"modified":"2020-09-15T11:00:09","modified_gmt":"2020-09-15T11:00:09","slug":"%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\ub354 \ub098\uc740 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc720"},"content":{"rendered":"

 <\/p>\n

\ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc778\ud130\ub137\uc758 \ud544\uc694\uc131\uc774 \ub354\uc6b1 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub274\uc2a4\uc640 \uc815\ubcf4\ub97c \ubb34\ub8cc\ub85c \ub610 \uc989\uac01\uc801\uc73c\ub85c \uc811\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uc0dd\ud0dc\uacc4\ub97c \uc9c0\uc6d0\ud558\ub294 \uad11\uace0\ub294 \ub354 \ub098\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9de\ucda4\ud654\ub41c \uad11\uace0\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uc640 \ucc3e\uace0 \uc788\ub358 \uc0c1\ud488\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uba70, \ub0a0\uc528 \uc571 \ub4f1 \ubb34\ub8cc \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uace0 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc18c\ube44\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \uc628\ub77c\uc778 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uace0 \uc5bb\ub294 \ub9de\ucda4 \uad11\uace0\uc758 \uac00\uce58\ub97c \ubcf4\uc9c0 \ubabb\ud558\uac70\ub098 \uc798 \uc774\ud574\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. eMarketer\uc5d0 \ub530\ub974\uba74, 2019\ub144 \uc804 \uc138\uacc4 \uc0ac\uc6a9\uc790 \uc911 83%\ub294 \uc778\ud130\ub137 \uc0c1\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud574 \uc6b0\ub824\ub97c \ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc5c5\uacc4\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uad11\uace0 \uacbd\ud5d8\uc744 \uc774\ud574\ud558\uace0 \uc81c\uc5b4\ud560 \uc218 \uc788\ub3c4\ub85d \ub354 \ub9ce\uc740 \uc815\ubcf4\uc640 \uad8c\ud55c\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc774 \uad11\uace0\uac00 \uc0b6\uc5d0 \uc81c\uacf5\ud558\ub294 \uae0d\uc815\uc801\uc778 \ud798\uc744 \uae68\ub2eb\uac8c \ud558\ub824\uba74 \uad11\uace0\ub294 \ub354 \ub098\uc544\uc838\uc57c \ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\uac00 \uc131\uc219\ud574\uac00\uba74\uc11c, \uad11\uace0\uc5c5\uacc4\ub294 \uc5f0\ub300\uc801 \ucc45\uc784\uac10\uc744 \uc778\uc9c0\ud558\uace0 \ub2e4\uc74c\uc758 3\uac00\uc9c0 \uae30\ubcf8 \uc6d0\uce59\uc5d0 \uae30\ubc18\ud574 \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uacf5\uc815\ud558\uac8c \ucde8\uae09\ub420 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud574\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

1. <\/strong>\ub370\uc774\ud130\uc640<\/strong> \uad11\uace0<\/strong> \uacbd\ud5d8\uc5d0<\/strong> \ub300\ud55c<\/strong> \uc0ac\uc6a9\uc790\uc758<\/strong> \uc81c\uc5b4\ub825\uc740<\/strong> \uc2e0\ub8b0\ub97c<\/strong> \uad6c\ucd95\ud574\uc90d\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uc624\ud508 \uc778\ud130\ub137\uc774\ub77c\ub294 \uacbd\uc81c \ubaa8\ub378\uc774 \uade0\ud615 \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud558\ub824\uba74 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\ub294 \uac83\uc774 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc2e0\ub8b0\ub294 \uc9c0\uc2dd\uacfc \uc81c\uc5b4\uc5d0\uc11c \ub098\uc635\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \ud0d0\uc0c9 \uc774\ub825\uacfc \uad11\uace0 \uba54\uc2dc\uc9c0 \uac04\uc5d0 \uba85\ud655\ud55c \uc5f0\uacc4\uc131\uc774 \uc788\uc5b4\uc57c \ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \uc120\ud638\ub3c4\uc640 \uac1c\uc778\uc815\ubcf4\ub97c \uc27d\uac8c \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc874\uc7ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uad11\uace0\uac00 \ubd80\uc801\uc808\ud558\uac70\ub098 \uc9c0\ub098\uce58\uac8c \ub9ce\ub2e4\uace0 \uc0dd\uac01\ub420 \ub54c, \ub610\ub294 \uc9dc\uc99d\uc2a4\ub7fd\ub2e4\uace0 \ub290\ub07c\uac70\ub098 \uadf8\ub0e5 \ub9d8\uc5d0 \ub4e4\uc9c0 \uc54a\uc744 \ub54c, \uc0ac\uc6a9\uc790\ub294 \uad11\uace0\ub97c \uc27d\uac8c \uc911\ub2e8 \ubc0f \uc2dc\uc791\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc0ac\uc6a9\uc790\uc758 \uba85\uc2dc\uc801 \uc120\ud0dd\uc744 \uc874\uc911\ud558\uace0, \uad11\uace0\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ucd5c\uace0\uc758 \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc758 \uc815\ubcf4\ub97c \uc81c\uacf5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uac00\uce58\ub97c \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\ub294\uc9c0\uc640 \uad00\ub828\ud574 \ud22c\uba85\uc131\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ub610\ud55c \uacf5\uc815\ud558\uac8c \ucde8\uae09\ub418\uace0 \uc788\uc73c\uba70 \ubb34\ub8cc\ub85c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uae30 \uc704\ud574 \uc77c\ubd80 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774\ub77c\uace0 \ub290\ub084 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uae30\ubcf8\uc801\uc778 \uc695\uad6c, \ubb34\ub8cc\ub85c \uc628\ub77c\uc778 \uc815\ubcf4\uc640 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae38 \uc6d0\ud558\ub294 \uad11\uace0\uc8fc, \uadf8\ub9ac\uace0 \uc6b4\uc601\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uad11\uace0\uac00 \ud544\uc694\ud55c \uc81c\ud734\ub9e4\uccb4\uc0ac \uac04\uc5d0 \uc62c\ubc14\ub978 \uade0\ud615\uc744 \uc720\uc9c0\ud574\uc57c \ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \uc554\uc2dc\uc801 \uac70\ub798, \uc989 \u2018\uac00\uce58\uc758 \uad50\ud658\u2019\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2. <\/strong>\uc798<\/strong> \uc124\uacc4\ub418\uace0<\/strong> \uc0ac\uc6a9\uc790\uc5d0<\/strong> \ub9de\ucda4\ud654\ub41c<\/strong> \uad11\uace0\ub294<\/strong> \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758<\/strong> \ubaa8\ub4e0<\/strong> \ucc38\uc5ec\uc790\ub4e4\uc5d0\uac8c<\/strong> \ud61c\ud0dd\uc744<\/strong> \uc81c\uacf5\ud560<\/strong> \uc218<\/strong> \uc788\uc2b5\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uc18c\ube44\uc790, \ucf58\ud150\uce20 \ud06c\ub9ac\uc5d0\uc774\ud130, \ub9c8\ucf00\ud130\ub294 \ubaa8\ub450 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub85c\ubd80\ud130 \uae0d\uc815\uc801\uc778 \uacb0\uacfc\ub97c \uc5bb\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\ub4e4\uacfc \ubc00\uc811\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud588\uace0 \ud6a8\uacfc\uc801\uc778 1\ub3001 \uc0c1\ud638\uc791\uc6a9\uc744 \uc704\ud574 \ub3d9\uc758\ub97c \uc5bb\uc5c8\ub2e4\uba74, \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc758 \uc0b6\uc5d0 \uac00\uce58\ub97c \ub354\ud574\uc8fc\ub294, \ud3b8\ub9ac\ud558\uace0 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uacbd\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c\ud574 \ubbf8\uad6d \uc18c\ube44\uc790 1,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624\uac00 \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac<\/a>\uc5d0\uc11c, \uc751\ub2f5\uc790\uc758 48%\ub294 \uc628\ub77c\uc778 \uad11\uace0\uac00 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc900\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub294 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uacfc \ube0c\ub79c\ub4dc\ub97c \uc54c\uac8c \ud574\uc90c\uc73c\ub85c\uc368, \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc120\ud0dd\uc758 \uc5ec\uc9c0\uc640 \ub2e4\uc591\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc218\uc775 \ud5a5\uc0c1\uc774\ub77c\ub294 \ud61c\ud0dd\uc744 \uc5bb\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uc911\uc2ec\uc758 \uad11\uace0\ub294 \ub354 \ud6a8\uacfc\uc801\uc774\uace0 \uac00\uc2dc\uc801\uc778 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacb0\uacfc\ub294 \ub2e4\uc2dc \ube0c\ub79c\ub4dc\uc640 \uad11\uace0\uc8fc\ub4e4\uc758 \ud22c\uc790 \uc99d\uac00\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4. Google<\/a>\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ub9de\ucda4\ud654 \uad11\uace0\uac00 \uc5c6\ub2e4\uba74, \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \ub9e4\ucd9c\uc740 \ucd5c\ub300 62%\uae4c\uc9c0 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\uace0, \ub9de\ucda4\ud654 \uad11\uace0\uac00 \uc0ac\ub77c\uc9c0\ub294 \uacbd\uc6b0, \ub9ce\uc740 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \ucf58\ud150\uce20 \uc0dd\uc131\uc744 \ub300\ud3ed \uac10\uc18c\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uad11\uace0\uc8fc\ub294 \uac01 \uc18c\ube44\uc790\uc758 \uace0\uc720\ud55c \ub2c8\uc988\uc5d0 \ub9de\ub294 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ub9de\ucda4 \uad11\uace0\ub97c \ud1b5\ud574 \uad11\uace0 \ud22c\uc790\uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc758 \ubbf8\ub798\uc5d0 \ub300\ud55c Forrester\uc758 \ucd5c\uadfc \ubcf4\uace0\uc11c<\/a>[1]<\/a>\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uad11\uace0\uc758 \ud544\uc694\uc131\uacfc \uc774\ub97c \uc704\ud55c \uc790\ub9ac\ub294 \ud56d\uc0c1 \uc874\uc7ac\ud560 \uac83\uc784\uc744 \uc0c1\uae30\uc2dc\ucf1c \uc90d\ub2c8\ub2e4. \u201c\uc18c\ube44\uc790\ub4e4\uc740 \uacb0\uad6d \ub354 \ub9ce\uc740 \ub9de\ucda4 \uad11\uace0\ub97c \uc6d0\ud558\uac8c \ub420 \uac83\uc774\uace0, \ube0c\ub77c\uc6b0\uc800\ub4e4\uc740 \uc774\uc5d0 \ubd80\uc751\ud558\uc9c0 \uc54a\uc744 \uc218 \uc5c6\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.\u201d<\/p>\n

\uc5c5\uacc4\uac00 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc5d0 \uae30\ubc18\ud574 \uad00\ub828\uc131\uc774 \uc801\uc740 \ub9de\ucda4\ud654\ub098 \ubb38\ub9e5\uc801 \ub370\uc774\ud130\uc5d0 \uc9d1\uc911\ud55c\ub2e4\uba74, \uc18c\ube44\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \uace0\uc720\ud55c \ub2c8\uc988\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ub418\uc9c0 \uc54a\uc740 \uad11\uace0\ub97c \uadf8\uc800 \uc2a4\ud338\uc73c\ub85c \uc5ec\uae38 \uac83\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0ac\ub78c\uc740 \uace0\uc720\ud558\uc9c0\ub9cc, \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc774\ub77c\ub294 \ubd84\ub958\ub294 \ud2b9\uc815 \uadf8\ub8f9\uc5d0 \uc18d\ud55c \ub9ce\uc740 \uc0ac\ub78c\uc744 \ub3d9\uc77c\uc2dc\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ubc1b\uc744 \uad8c\ub9ac\uac00 \uc788\uc73c\uba70, \uc18c\ube44\uc790\ub4e4\uc774 \uc774\ub97c \uc6d0\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc874\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc0ac\uc6a9\uc790\uc758 \uc120\ud0dd\uacfc \uc0ac\uc6a9\uc790 \uadf8\ub8f9 \uae30\ubc18\uc758 \uad11\uace0\ub97c \uc120\ud638\ud558\ub294 \uc0ac\uc6a9\uc790\uc758 \uc758\uacac\uc744 \uc874\uc911\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uac00\ub2a5\ud55c \ucd5c\uace0\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

3. \ube0c\ub77c\uc6b0\uc800\ub098 \ub514\ubc14\uc774\uc2a4\uac00 \uc544\ub2cc, <\/strong>\uc0ac\uc6a9\uc790\uac00 \ub370\uc774\ud130\ub97c<\/strong> \uc81c\uc5b4\ud560<\/strong> \uc218<\/strong> \uc788\uc5b4\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

2017\ub144\ubd80\ud130, \uc77c\ubd80 \ube0c\ub77c\uc6b0\uc800\ub294 \uc0ac\uc6a9\uc790\uc758 \uc120\ud0dd \ubc0f \uc81c\uc5b4 \uad8c\ud55c\uc744 \uc5c6\uc560\uace0 \ub370\uc774\ud130\uac00 \uad00\ub9ac\ub418\ub294 \ubc29\uc2dd\uc744 \uc790\uccb4\uc801\uc73c\ub85c \uacb0\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud508 \uc778\ud130\ub137\uc744 \ubcbd\uc73c\ub85c \uad6c\ubd84\uc9d3\ub294 \uc774\ub7ec\ud55c \uacb0\uc815\uc740 \uc633\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800\ub098 \ub514\ubc14\uc774\uc2a4\ub294 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \ud3d0\uc1c4\uc801\uc774\uace0 \ubd88\ud22c\uba85\ud55c \ubc29\uc2dd\uc73c\ub85c \uc81c\uc5b4\ud574\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4. \ud2b9\ud788, \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ube0c\ub77c\uc6b0\uc800\uc640 \ub514\ubc14\uc774\uc2a4 \uc6b4\uc601 \uccb4\uc81c\ub97c \uc138\uacc4 \ucd5c\ub300 \uae30\uc5c5 \uba87\uba87\uc774 \uc18c\uc720\ud558\uace0 \uc788\ub294 \ud658\uacbd\uc5d0\uc11c\ub294 \ub354\uc6b1 \uadf8\ub7ec\ud569\ub2c8\ub2e4.<\/p>\n

\ube0c\ub77c\uc6b0\uc800, \uc0ac\uc6a9\uc790 \uc2dd\ubcc4\uc815\ubcf4 \uacf5\uae09\uc5c5\uccb4, \uadf8\ub9ac\uace0 \uc0ac\uc6a9\uc790 \ub514\uc9c0\ud138 \ud65c\ub3d9\uc758 \ubaa8\ub4e0 \ucc38\uc5ec\uc790\ub4e4\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uc790\uc2e0\uc758 \uac1c\uc778\uc815\ubcf4 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294 \uace0\uc720\ud558\uace0 \ud3b8\ub9ac\ud55c \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud574\uc57c \ud569\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574, \uc0ac\uc6a9\uc790 \uc2dd\ubcc4\uc740 \uc5c5\uacc4 \uc804\uccb4\uc758 \ud611\uc5c5\uc801 \ub178\ub825\uc73c\ub85c \uc774\ub904\uc838\uc57c \ud558\uba70, \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uc790\uc2e0\uc758 \ud65c\ub3d9\uacfc \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \uc5f0\uad00\uc774 \ub418\uace0 \ub610 \ub370\uc774\ud130\uac00 \ub204\uad6c\uc640 \uacf5\uc720\ub418\ub294\uc9c0\uc5d0 \ub300\ud574 \ud22c\uba85\uc131\uacfc \uc81c\uc5b4\ub825\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc88b\uc740 \uc758\ub3c4\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub3c5\ub9bd\uc801\uc778 \uc778\uc99d\uacfc \uac10\uc0ac \ud504\ub85c\uadf8\ub7a8\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4. \uc77c\ubd80 \ube0c\ub77c\uc6b0\uc800 \uc81c\uc870\uc0ac\ub4e4\uacfc\ub294 \ub2ec\ub9ac, \ud06c\ub9ac\ud14c\uc624\ub294 \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \ucc38\uc5ec\uc790\ub4e4\uc774 \uc778\ud130\ub137\uc744 \ub354 \ud48d\uc131\ud558\uac8c \ub9cc\ub4dc\ub294\ub370 \uae30\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud22c\uba85\uc131 & \uc81c\uc5b4 \ud504\ub808\uc784\uc6cc\ud06c(TCF)<\/a> \ub4f1 \uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\ub294 \ub178\ub825\uc744 \ud3ec\uc6a9 \ubc0f \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uaddc\uc81c\uae30\uad00\ub4e4\uc740 \uc628\ub77c\uc778 \uc2dd\ubcc4\uc815\ubcf4 \ubc0f \ub9de\ucda4\ud654\uc640 \uad00\ub828\ud574 \uc7a5\uae30\uac04 \uc9c0\uc18d\ub420 \uc218 \uc788\ub294 \uc5c5\uacc4 \ud45c\uc900\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ub450 \ud314\uc744 \uac77\uace0 \ub098\uc130\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc6a9\uc790\uc758 \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\ub294 \ub9de\ucda4 \uad11\uace0\ub97c \ud5a5\ud574 \ub2e4\uac00\uac00\ub294 \ubc18\uac00\uc6b4 \uc870\uce58\uc774\uba70, \uc0dd\ud0dc\uacc4 \uc804\uccb4\uc5d0 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ucc38\uc5ec\uc790\ub4e4 \uac04\uc758 \ud611\uc5c5\uc740 \uae30\uc874 \ud45c\uc900\ud654 \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \ud568\uc815\uc744 \ud53c\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc904 \uac83\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc774\ub97c \uc704\ud55c \ud574\uacb0\ucc45\uc774 \ub2e8\uc77c \uae30\uc5c5\uc5d0 \uc758\ud574 \ub9c8\ub828\ub418\uc9c0\ub294 \uc54a\uc744 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc5c5\uacc4 \uc804\ubc18\uc758 \ud45c\uc900\uc740 \uac00\uce58 \uad50\ud658\uc5d0 \uade0\ud615\uc744 \ucc3e\uc544\uc8fc\uace0 \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\ub4e4 \uac04\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. \uc81c\uc548\ub41c \ud574\uacb0\ucc45\uc774 \uc18c\ube44\uc790, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub3c4\ub85d \ub9cc\ub4e4\uae30 \uc704\ud574 \ub178\ub825\ud558\ub294 WFA, ANA, IAB, W3C \ubc0f NAI \ud3ec\ub7fc\uc744 \ud1b5\ud574, \uc5c5\uacc4\uc758 \ub2e4\ub978 \ucc38\uc5ec\uc790\ub4e4\uacfc \uc628\ub77c\uc778 \uc2dd\ubcc4 \uc815\ubcf4\uc5d0 \ub300\ud55c \ub300\ud654\uc758 \uc774\uc5b4\uac00\uba70 \ud568\uaed8 \ud611\ub825\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc5c5\uacc4\uac00 \ud568\uaed8 \ud611\ub825\ud560 \ub54c\uc5d0\ub9cc, \uc624\ud508 \uc778\ud130\ub137\uc5d0 \uac00\uce58 \uad50\ud658\uc744 \ub418\ucc3e\uc544\uc8fc\ub294 \ud558\ub098\uc758 \uacf5\ud1b5\ub41c \ud574\uacb0\ucc45\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc628\ub77c\uc778 \uc2dd\ubcc4\uc815\ubcf4\uc758 \ubbf8\ub798\uac00 \uc5b4\ub5a4 \ubaa8\uc2b5\uc774 \ub420\uc9c0\ub294 \ubab0\ub77c\ub3c4, \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\ub4e4\uc744 \uc704\ud574 \uc62c\ubc14\ub978 \uc2dc\uae30\uc5d0 \uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc81c\uacf5\ud558\uace0, \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\ub294 \ucd5c\uace0\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ubbf8\ub514\uc5b4\ub97c \uad6c\ub9e4\ud574 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9de\ucda4 \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d, \ud06c\ub9ac\ud14c\uc624\ub294 \ucd95\uc801\ub41c \uacbd\ud5d8, \uaddc\ubaa8, \uae30\uc220\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uae30\uc5ec\ud574\ub098\uac08 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc18c\ube44\uc790\ub4e4\uc774 \uc2e0\ub8b0\ud560 \uc218 \uc788\uac8c \ub9cc\ub4dc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub354 \ub192\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

<\/a>[1]<\/a> Forrester ; <\/em>The Future Of Advertising Is Imminent Upheaval<\/a> \u2014 And You’re Not Ready For It ; 7th <\/sup>April 2020 ; By Joanna O’Connell, Sarah Dawson with Brigitte Majewski, Luca Russo, Christine Turley; <\/em>https:\/\/www.forrester.com\/report\/The+Future+Of+Advertising+Is+Imminent+Upheaval+And+Youre+Not+Ready+For+It\/-\/E-RES144160<\/a> (subscription required)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

  \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc778\ud130\ub137\uc758 \ud544\uc694\uc131\uc774 \ub354\uc6b1 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub274\uc2a4\uc640 \uc815\ubcf4\ub97c \ubb34\ub8cc\ub85c \ub610 \uc989\uac01\uc801\uc73c\ub85c \uc811\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uc0dd\ud0dc\uacc4\ub97c \uc9c0\uc6d0\ud558\ub294 \uad11\uace0\ub294 \ub354 \ub098\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uc640 \ucc3e\uace0 \uc788\ub358 \uc0c1\ud488\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uba70, \ub0a0\uc528 \uc571 \ub4f1 \ubb34\ub8cc \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uace0 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ucc38\uc5ec\ud560 \uc218 […]<\/p>\n","protected":false},"author":111,"featured_media":12951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-12950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ub354 \ub098\uc740 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc778\ud130\ub137\uc758 \ud544\uc694\uc131\uc774 \ub354\uc6b1 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub274\uc2a4\uc640 \uc815\ubcf4\ub97c \ubb34\ub8cc\ub85c \ub610 \uc989\uac01\uc801\uc73c\ub85c \uc811\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc0dd\ud0dc\uacc4\ub97c \uc9c0\uc6d0\ud558\ub294 \uad11\uace0\ub294 \ub354 \ub098\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub354 \ub098\uc740 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc720 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc778\ud130\ub137\uc758 \ud544\uc694\uc131\uc774 \ub354\uc6b1 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub274\uc2a4\uc640 \uc815\ubcf4\ub97c \ubb34\ub8cc\ub85c \ub610 \uc989\uac01\uc801\uc73c\ub85c \uc811\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc0dd\ud0dc\uacc4\ub97c \uc9c0\uc6d0\ud558\ub294 \uad11\uace0\ub294 \ub354 \ub098\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ub354-\ub098\uc740-\uad11\uace0\uac00-\uc18c\ube44\uc790\uc758-\uc2e0\ub8b0\ub97c-\uc5bb\uc744-\uc218-\uc788\ub294-\uc774\uc720\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-07T19:41:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-15T11:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Headshot-Megan-Clarken-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Clarken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Clarken\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Megan Clarken\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba\"\n\t },\n\t \"headline\": \"\ub354 \ub098\uc740 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc720\",\n\t \"datePublished\": \"2020-05-07T19:41:31+00:00\",\n\t \"dateModified\": \"2020-09-15T11:00:09+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/\"\n\t },\n\t \"wordCount\": 68,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Headshot-Megan-Clarken-3.jpg\",\n\t \"keywords\": [\n\t \"Coronavirus\",\n\t \"personalization\",\n\t \"privacy\"\n\t ],\n\t \"articleSection\": [\n\t \"\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Headshot-Megan-Clarken-3.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Headshot-Megan-Clarken-3.jpg\",\n\t \"width\": 680,\n\t \"height\": 280\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\ub354 \ub098\uc740 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc720\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba\",\n\t \"name\": \"Megan Clarken\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/01efaac5ca4d82cfc9bd752fe11a6437\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg\",\n\t \"caption\": \"Megan Clarken\"\n\t },\n\t \"description\": \"Megan Clarken served as the Chief Executive Officer at Criteo from November 2019-February 2025. Prior to Criteo, she served as Chief Commercial Officer of Nielsen Global Media, where she spent over 15 years in a variety of roles leading initiatives that allowed the 90+-year-old company to adapt and prevail in a time of change. Before she was dubbed \u201cone of the most important people in media,\u201d by Adweek, Megan was an Olympic class athlete, using her perseverance and resilience to pivot into a successful career in technology. Today, she\u2019s received several accolades including the 2020 HERoes 100 Women Role Model Executives, 2019 National Organization of Women: Women of Power and Influence and the 2016 Multi-Channel News: Wonder Women. Originally from New Zealand, Megan held senior leadership positions for large publishers and online technology providers in Australia, including Akamai Technologies and ninemsn.\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/in\/meganclarken\"\n\t ],\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/meganclarken\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ub354 \ub098\uc740 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc720 | KR - Criteo","description":"\ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc778\ud130\ub137\uc758 \ud544\uc694\uc131\uc774 \ub354\uc6b1 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub274\uc2a4\uc640 \uc815\ubcf4\ub97c \ubb34\ub8cc\ub85c \ub610 \uc989\uac01\uc801\uc73c\ub85c \uc811\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc0dd\ud0dc\uacc4\ub97c \uc9c0\uc6d0\ud558\ub294 \uad11\uace0\ub294 \ub354 \ub098\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/","og_locale":"ko_KR","og_type":"article","og_title":"\ub354 \ub098\uc740 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc720 | KR - Criteo","og_description":"\ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc778\ud130\ub137\uc758 \ud544\uc694\uc131\uc774 \ub354\uc6b1 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub274\uc2a4\uc640 \uc815\ubcf4\ub97c \ubb34\ub8cc\ub85c \ub610 \uc989\uac01\uc801\uc73c\ub85c \uc811\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc0dd\ud0dc\uacc4\ub97c \uc9c0\uc6d0\ud558\ub294 \uad11\uace0\ub294 \ub354 \ub098\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/\ub354-\ub098\uc740-\uad11\uace0\uac00-\uc18c\ube44\uc790\uc758-\uc2e0\ub8b0\ub97c-\uc5bb\uc744-\uc218-\uc788\ub294-\uc774\uc720\/","og_site_name":"KR - Criteo","article_published_time":"2020-05-07T19:41:31+00:00","article_modified_time":"2020-09-15T11:00:09+00:00","og_image":[{"width":680,"height":280,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Headshot-Megan-Clarken-3.jpg","type":"image\/jpeg"}],"author":"Megan Clarken","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Megan Clarken"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/"},"author":{"name":"Megan Clarken","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba"},"headline":"\ub354 \ub098\uc740 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc720","datePublished":"2020-05-07T19:41:31+00:00","dateModified":"2020-09-15T11:00:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/"},"wordCount":68,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Headshot-Megan-Clarken-3.jpg","keywords":["Coronavirus","personalization","privacy"],"articleSection":["\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Headshot-Megan-Clarken-3.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Headshot-Megan-Clarken-3.jpg","width":680,"height":280},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%eb%82%98%ec%9d%80-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%86%8c%eb%b9%84%ec%9e%90%ec%9d%98-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ub354 \ub098\uc740 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc720"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba","name":"Megan Clarken","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/01efaac5ca4d82cfc9bd752fe11a6437","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg","caption":"Megan Clarken"},"description":"Megan Clarken served as the Chief Executive Officer at Criteo from November 2019-February 2025. Prior to Criteo, she served as Chief Commercial Officer of Nielsen Global Media, where she spent over 15 years in a variety of roles leading initiatives that allowed the 90+-year-old company to adapt and prevail in a time of change. Before she was dubbed \u201cone of the most important people in media,\u201d by Adweek, Megan was an Olympic class athlete, using her perseverance and resilience to pivot into a successful career in technology. Today, she\u2019s received several accolades including the 2020 HERoes 100 Women Role Model Executives, 2019 National Organization of Women: Women of Power and Influence and the 2016 Multi-Channel News: Wonder Women. Originally from New Zealand, Megan held senior leadership positions for large publishers and online technology providers in Australia, including Akamai Technologies and ninemsn.","sameAs":["https:\/\/www.linkedin.com\/in\/meganclarken"],"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/meganclarken\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/12950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=12950"}],"version-history":[{"count":6,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/12950\/revisions"}],"predecessor-version":[{"id":13992,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/12950\/revisions\/13992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/12951"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=12950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=12950"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=12950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}