{"id":13104,"date":"2020-05-20T16:07:45","date_gmt":"2020-05-20T16:07:45","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=13104"},"modified":"2020-05-20T16:23:46","modified_gmt":"2020-05-20T16:23:46","slug":"%ed%8f%ac%ec%8a%a4%ed%8a%b8-%ec%bd%94%eb%a1%9c%eb%82%98-%ec%83%81%ed%99%a9%ec%97%90%ec%84%9c-%ec%95%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%a1%b0%ec%a0%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%8f%ac%ec%8a%a4%ed%8a%b8-%ec%bd%94%eb%a1%9c%eb%82%98-%ec%83%81%ed%99%a9%ec%97%90%ec%84%9c-%ec%95%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%a1%b0%ec%a0%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"\ud3ec\uc2a4\ud2b8 \ucf54\ub85c\ub098 \uc0c1\ud669\uc5d0\uc11c \uc571 \uc804\ub7b5\uc744 \uc870\uc815\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uc758 \uc704\ud611\uc774 \uc804\uc138\uacc4\uc801\uc73c\ub85c \uc5ec\uc804\ud788 \ud604\uc7ac \uc9c4\ud589\ud615\uc778 \uac00\uc6b4\ub370, \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc774 \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \ud639\uc740 \uc0dd\ud65c\uc18d \uac70\ub9ac\ub450\uae30\uac00 \uc9c0\uc18d\ub418\uace0, 39\uc5b5 \uba85\uc5d0 \ub2ec\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \uad50\uc721, \uc1fc\ud551, \uc6b4\ub3d9, \uc2dd\uc0ac, \ud734\uc2dd \ub4f1 \ub300\ubd80\ubd84\uc758 \uc77c\uc0c1\uc801\uc778 \ud65c\ub3d9\uc744 \uc548\uc804\ud55c \uc9d1\uc5d0\uc11c \uc218\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.*<\/p>\n<p>\uc9d1\uc5d0 \uba38\ubb3c\uba70 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\ub77d\ud558\uace0 \uc815\ubcf4\ub97c \uc8fc\uace0 \ubc1b\uc73c\uba70 \uc990\uac70\uc6c0\uc744 \ucd94\uad6c\ud558\ub824\ub294 \uc18c\ube44\uc790\ub4e4\ub85c \uc778\ud574, \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\uc758 \uc0ac\uc6a9\uc740 \ub354\uc6b1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.appannie.com\/en\/blog\/market-data\/coronavirus-impact-mobile-economy\/\">App Annie<\/a>\uc5d0 \ub530\ub974\uba74 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c \ubaa8\ubc14\uc77c\uc744 \uc0ac\uc6a9\ud558\ub294 \uc2dc\uac04\uc740 \uc6d4 \uae30\uc900 \uad6d\uac00\ubcc4\ub85c 9%\uc5d0\uc11c 34%\uac00 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \uc77c\uc77c \uae30\uc900 2.4~5\uc2dc\uac04\uc774 \ub298\uc5b4\ub09c \uac83\uc785\ub2c8\ub2e4. \uc9c0\ub09c 12\uc6d4\ubd80\ud130 \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc571\uc758 \uc0ac\uc6a9\uc2dc\uac04\uc774 40% \uc99d\uac00\ud588\uace0, SNS \uc571\ub3c4 25%\uac00 \ub298\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ucf54\ub85c\ub098<\/strong><strong>19<\/strong><strong>\uc5d0<\/strong> <strong>\ub9de\uac8c<\/strong> <strong>\uc571<\/strong> <strong>\uc804\ub7b5\uc744<\/strong> <strong>\uc870\uc815\ud558\ub294<\/strong> <strong>\ubc29\ubc95<\/strong><\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ucf54\ub85c\ub09819\uc758 \uc601\ud5a5\uc744 \ubc1b\uc740 \uc804 \uc138\uacc4 \uae30\uc5c5\ub4e4\uacfc \ubc00\uc811\ud558\uac8c \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0 \uc218\ud589\ud55c \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub5a4 \uc571\uc744, \uc65c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ub300\ub2f5\uc744 \ub4e3\uace0, \uc571 \ucea0\ud398\uc778 \ucd5c\uc801\ud654\ub97c \uc704\ud55c 3\uac00\uc9c0 \uc804\ub7b5\uc744 \ub3c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc571<\/strong> <strong>\uc0ac\uc6a9\ub7c9\ubcc4<\/strong> <strong>\uc0c1\uc704<\/strong> <strong>\uc571<\/strong> <strong>\uce74\ud14c\uace0\ub9ac<\/strong><strong>**<\/strong><\/h3>\n<ol>\n<li>\ub9ac\ud14c\uc77c \uad6c\ub9e4<\/li>\n<li>\uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9<\/li>\n<li>\uc2a4\ud2b8\ub9ac\ubc0d<\/li>\n<li>\uac8c\uc784 \ube44\ub514\uc624<\/li>\n<\/ol>\n<h3><strong>\uc571<\/strong> <strong>\uc0ac\uc6a9<\/strong> <strong>\ud2b8\ub80c\ub4dc<\/strong><\/h3>\n<ul>\n<li>\uc2dc\uac04 \ubcf4\ub0b4\uae30(\uac8c\uc784), \uc815\ubcf4 \ud655\uc778(\ub274\uc2a4), \uc5f0\uacb0(SNS) \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8(\uc2a4\ud2b8\ub9ac\ubc0d)\uc774 \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \uc571 \uc0ac\uc6a9\uc0ac\ub840\uc600\uc2b5\ub2c8\ub2e4. \uc124\ubb38 \uc751\ub2f5\uc790 10\uba85 \uc911 8\uba85\uc740 \uc774 \uc571\ub4e4\uc744 \uc801\uc5b4\ub3c4 \ud558\ub8e8\uc5d0 \ud55c\ubc88\uc740 \uc0ac\uc6a9\ud558\uace0 \uc788\uc5c8\uace0,<\/li>\n<li>\uc751\ub2f5\uc790\uc758 50%\ub294 \uc785\uc18c\ubb38(\ub3d9\ub8cc, \uc2dd\uad6c, \uce5c\uad6c \ub4f1)\uc744 \ud1b5\ud574 \uc54c\uac8c \ub41c \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc751\ub2f5\uc790\uc758 30%\ub294 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc571\uc744 \ub098\uc911\uc5d0 \uc0ad\uc81c\ud560 \uac83\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc6f9\uc0ac\uc774\ud2b8\ub97c \ub458\ub7ec\ubcf4\ub294 \uac83\ubcf4\ub2e4 \ube60\ub974\uae30 \ub54c\ubb38\uc5d0 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud588\ub2e4\uace0 \ub300\ub2f5\ud55c \uc751\ub2f5\uc790\ub294 30%\uac00 \ub118\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc751\ub2f5\uc790 5\uba85 \uc911 \uac70\uc758 3\uba85\uc740 \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc571\uc73c\ub85c \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. 5\uba85 \uc911 2\uba85\uc740 \uc9c0\ub09c 6\uac1c\uc6d4 \ub3d9\uc548 \uc778\uc571 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uc801\uc774 \uc788\uc73c\uba70, \uc808\ubc18\uc740 \uc9c0\ub09c 6\uac1c\uc6d4 \ub3d9\uc548 \uc2e4\uc81c\ub85c \uad6c\ub9e4\ub97c \ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>\ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/h2>\n<p>\ucf54\ub85c\ub09819 \uc0ac\ud0dc \uc911\uc5d0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc5b4\ub5bb\uac8c \uc811\uadfc\ud574\uc57c \ud558\ub290\ub0d0\ub294 \uc571 \ub9c8\ucf00\ud130\ub4e4\uc758 \uc9c8\ubb38\uc744 \uc885\uc885 \ub4e3\uc2b5\ub2c8\ub2e4. \ub2e4\ud589\uc2a4\ub7ec\uc6b4 \uc810\uc740 \uba87 \uac00\uc9c0 \uac04\ub2e8\ud55c \uae30\ubc95\uc73c\ub85c \uc571 \uc0ac\uc6a9\uc790 \uae30\ubc18\uc744 \uc720\uc9c0\ud558\uace0 \ub610 \uc7a0\uc7ac\uc801\uc73c\ub85c \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\ubc95\ub4e4\uc774 \uc874\uc7ac\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc8fc\uc694<\/strong> <strong>\uc0c1\ud488\uacfc<\/strong> <strong>\uae30\ub2a5\uc744<\/strong> <strong>\ub0b4\uc138\uc6b4<\/strong> <strong>\uc571<\/strong> <strong>\uc778\uc2a4\ud1a8<\/strong> <strong>\ubc0f<\/strong> <strong>\ub9ac\ud0c0\uac9f\ud305<\/strong> <strong>\ucea0\ud398\uc778<\/strong><\/h3>\n<p>\ud604\uc7ac \uc571\uc758 \uc218\uc694\uac00 \ub192\ub2e4\uba74, \ud2b9\uc815 \ud574\uacb0\ucc45\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ubaa8\uc0c9\ud558\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uc744 \uaca8\ub0e5\ud574 \uc571 \uc778\uc2a4\ud1a8 \ubc0f \ub9ac\ud0c0\ucf13\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc740 \uad6c\ub9e4 \uc804\ud658\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\uace0, \uc774\ubbf8 \uc6f9\uc5d0\uc11c \ub3d9\uc77c\ud55c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\ub294 \uacbd\uc6b0, \ube0c\ub79c\ub4dc\ub97c \uc704\ud574 \uc0c1\uc2dc \uc811\uadfc \uac00\ub2a5\ud55c \uba40\ud2f0 \ub514\ubc14\uc774\uc2a4 \uacbd\ud5d8\uc744 \uc0dd\uc131\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<h3><strong>\ube44\ud65c\uc131<\/strong> <strong>\uace0\uac1d\ub4e4\uc758<\/strong> <strong>\ub9c8\uc74c<\/strong> <strong>\uc18d\uc5d0<\/strong> <strong>\uc790\ub9ac\uc7a1\uae30<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/strong><\/h3>\n<p>\ud478\uc2dc \uacf5\uc9c0, \uc774\uba54\uc77c \ubc0f \uc778\uc571 \uad11\uace0\ub97c \uc0ac\uc6a9\ud574 \uae30\uc874 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc571\uc744 \ub2e4\uc2dc \ubc29\ubb38\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uace0 \uc2e0\uc0c1\ud488 \uc785\uace0, \ubb34\ub8cc \ubc30\uc1a1, \uc9c0\uc5ed\ubcc4 \ud2b9\ubcc4 \ud61c\ud0dd, \ubcf4\uc548 \uacf5\uc9c0 \ub4f1 \uac00\uce58 \uc788\ub294 \uc624\ud37c\ub85c \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \uba40\ud2f0\ucc44\ub110 \uc571 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc740 \uace0\uac1d\ub4e4\uc774 \uc9c1\uc7a5\uacfc \ud559\uad50\ub85c \ub3cc\uc544\uac00 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \ubcfc \uc2dc\uac04\uc774 \uc904\uc5b4 \ub4e4\uc5b4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uac10\uc18c\ud558\ub294 \uacbd\uc6b0\uc5d0 \ub300\ube44\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<h3><strong>\ucc38\uc5ec\ub3c4\uac00<\/strong> <strong>\ub192\uc740<\/strong> <strong>\uc571<\/strong> <strong>\uc0ac\uc6a9\uc790\ub97c<\/strong> <strong>\ub300\uc0c1\uc73c\ub85c<\/strong> <strong>\ucda9\uc131<\/strong> <strong>\uace0\uac1d<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8<\/strong> <strong>\ubc0f<\/strong> <strong>\uc778\uc13c\ud2f0\ube0c<\/strong> <strong>\uc81c\uacf5<\/strong><\/h3>\n<p>\ud2b9\ubcc4 \uc624\ud37c\ub97c \ud1b5\ud574 \ucd5c\uace0\uc758 \uace0\uac1d\ub4e4\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ucda9\uc131 \uace0\uac1d \ud504\ub85c\uadf8\ub7a8\uacfc \ud560\uc778 \ud61c\ud0dd\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\uc9c0\uc2dc\ud0a4\ub294\ub370 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc571\uc744 \uc0ac\uc6a9\ud574\ubcf4\ub3c4\ub85d \ub9cc\ub4dc\ub294\ub370\ub294 \uc785\uc18c\ubb38\uc774 \ub300\ub2e8\ud788 \uc911\uc694\ud558\uae30 \ub54c\ubb38\uc5d0, \uc0ac\uc6a9\uc790 \uae30\ubc18\uc774 \uc720\uae30\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc571 \ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8\uc744 \uc2dc\uc791\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ec%bd%94%eb%a1%9c%eb%82%98-%eb%b0%94%ec%9d%b4%eb%9f%ac%ec%8a%a4-%ec%86%8c%eb%a7%a4-%eb%8f%99%ed%96%a5\/\">\uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uacbd\uc81c<\/a>\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \uc5c5\uacc4\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \ubc29\ubc95\uc774 \ubc14\ub00c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ube68\ub9ac \uc801\uc751\ud560\uc218\ub85d, \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uac8c\uc784, \uc2a4\ud2b8\ub9ac\ubc0d, \ud559\uc2b5 \ub4f1 \ubaa8\ub4e0 \uc601\uc5ed\uc5d0\uc11c \uc774\uc0c1\uc801\uc778 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud574 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\ub4e4\uc5d0\uac8c \ubb34\uc5c7\uc774 \uc911\uc694\ud55c\uc9c0\ub97c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d <a href=\"https:\/\/www.criteo.com\/kr\/coronavirus-impact-dashboard\/\">Coronavirus Impact Dashboard<\/a>\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<p>&nbsp;<\/p>\n<p>*\ucd9c\ucc98: AFP, 2020\ub144 3\uc6d4 30\uc77c<\/p>\n<p>**\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uae00\ub85c\ubc8c \uc571 \uc124\ubb38\uc870\uc0ac,3\uc6d4, n=976<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uc758 \uc704\ud611\uc774 \uc804\uc138\uacc4\uc801\uc73c\ub85c \uc5ec\uc804\ud788 \ud604\uc7ac \uc9c4\ud589\ud615\uc778 \uac00\uc6b4\ub370, \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc774 \ubd80\uc0c1\ud558\uace0 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