{"id":13114,"date":"2020-05-20T17:13:46","date_gmt":"2020-05-20T17:13:46","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/guide-to-in-app-advertising-installs-through-conversions\/"},"modified":"2021-09-07T20:05:00","modified_gmt":"2021-09-07T20:05:00","slug":"%ec%9d%b8%ec%95%b1-%ea%b4%91%ea%b3%a0-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%84%a4%ec%b9%98%ec%97%90%ec%84%9c-%ec%a0%84%ed%99%98%ea%b9%8c%ec%a7%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%9d%b8%ec%95%b1-%ea%b4%91%ea%b3%a0-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%84%a4%ec%b9%98%ec%97%90%ec%84%9c-%ec%a0%84%ed%99%98%ea%b9%8c%ec%a7%80\/","title":{"rendered":"\uc778\uc571 \uad11\uace0 \uac00\uc774\ub4dc: \uc124\uce58\uc5d0\uc11c \uc804\ud658\uae4c\uc9c0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ud55c \ucd5c\uc2e0 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc571 \uac1c\ubc1c\uc5d0\ub294 \ud3c9\uade0 50,000 \ub2ec\ub7ec\uc5d0\uc11c 200,000 \ub2ec\ub7ec \uc774\uc0c1\uc758 \ube44\uc6a9\uc774 \ub4dc\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4<a href=\"#_ftn1\">[1]<\/a>. Apple App Store\uc640 Google Play Store\uc5d0 \uc774\ubbf8 2\ubc31\ub9cc \uac1c \uc774\uc0c1\uc758 \uc571\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc571\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \ud574\uc11c \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc790\ub3d9\uc73c\ub85c \ubaa8\uc5ec\ub4e4\uc5b4 \ub2e4\uc6b4\ub85c\ub4dc\ud558\ub294 \uac83\ub3c4 \uc544\ub2c8\uace0, \ud655\ubcf4\ud55c \uc0ac\uc6a9\uc790\ub97c \uc720\uc9c0\ud558\ub294 \uc77c\ub3c4 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc571 \uac1c\ubc1c \ube44\uc6a9\uc744 \ud68c\uc218\ud558\ub824\uba74, \uc571\uc5d0\uc11c \uc7a5\uae30\uc801\uc778 \uac00\uce58\ub97c \ub04c\uc5b4\ub0b4\uc57c \ud558\uba70, ASO(\uc571 \uc2a4\ud1a0\uc5b4 \ucd5c\uc801\ud654)\uc640 \ud478\uc2dc \uacf5\uc9c0 \uc774\uc0c1\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc5d0\uc11c \uc571 \uad11\uace0\uac00 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc571 \uad11\uace0\uc640 \uad00\ub828\ub41c \uc804\ud658\uc758 \ub300\ubd80\ubd84\uc740 \ud37c\ub110\uc758 \uc0c1\ub2e8 \uc989, \uc571 \uc124\uce58 \uc99d\uac00\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uc0c8\ub85c\uc6b4 \uc571 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \uc624\ub298\ub0a0\uc758 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub4e4\uc740 \ubcf4\ub2e4 \uc644\uc804\ud55c \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc571 \uc5c5\uacc4\uac00 \uc9c1\uba74\ud55c \ub192\uc740 \uc774\ud0c8\ub960 \uc218\uce58\ub97c \uace0\ub824\ud558\uba74 \ud2b9\ud788 \uadf8\ub807\uc2b5\ub2c8\ub2e4. 49%\uc758 \uc0ac\uc6a9\uc790\ub294 \uc571\uc744 \ub2e8 \ud558\ub8e8 \uc0ac\uc6a9\ud574\ubcf8 \ud6c4 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn2\">[2]<\/a> \uc0ac\uc6a9\uc790\uc758 3\ubd84\uc758 1\uc740 \ub2e8 1\ud68c \uc138\uc158 \ud6c4\uc5d0 \uc571\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<a name=\"_ftnref3\"><\/a><a href=\"#_ftn3\">[3]<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13115\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/49\uc758-\uc0ac\uc6a9\uc790\ub294-\uc571\uc744-\ub2e8-\ud558\ub8e8-\uc0ac\uc6a9\ud574\ubcf8-\ud6c4-\ub2e4\uc2dc-\uc0ac\uc6a9\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4..png\" alt=\"criteo app abandonment stats\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/49\uc758-\uc0ac\uc6a9\uc790\ub294-\uc571\uc744-\ub2e8-\ud558\ub8e8-\uc0ac\uc6a9\ud574\ubcf8-\ud6c4-\ub2e4\uc2dc-\uc0ac\uc6a9\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4..png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/49\uc758-\uc0ac\uc6a9\uc790\ub294-\uc571\uc744-\ub2e8-\ud558\ub8e8-\uc0ac\uc6a9\ud574\ubcf8-\ud6c4-\ub2e4\uc2dc-\uc0ac\uc6a9\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4.-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/49\uc758-\uc0ac\uc6a9\uc790\ub294-\uc571\uc744-\ub2e8-\ud558\ub8e8-\uc0ac\uc6a9\ud574\ubcf8-\ud6c4-\ub2e4\uc2dc-\uc0ac\uc6a9\ud558\uc9c0-\uc54a\uc2b5\ub2c8\ub2e4.-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\uc5b4\ub5bb\uac8c \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc571 \uc124\uce58\uc5d0\uc11c \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uadf8\ub9ac\uace0 \uc571 \ub9ac\ud0c0\uac9f\ud305\uae4c\uc9c0, \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \ub530\ub77c\uac00\ub294 \ud480-\ucc44\ub110 \uc811\uadfc\ubc29\uc2dd\uc744 \ucde8\ud558\uba74 \ub429\ub2c8\ub2e4. \uadf8 \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc0c1\ub2e8<\/strong> <strong>\ud37c\ub110<\/strong> <strong>\uc778\uc571<\/strong> <strong>\uad11\uace0<\/strong><strong>: <\/strong><strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\uc624\ub514\uc5b8\uc2a4\uc758<\/strong> <strong>\uc571<\/strong> <strong>\uc124\uce58<\/strong><\/h3>\n<p>\ud6a8\uacfc\uc801\uc778 \uc571 \uc778\uc2a4\ud1a8 \ucea0\ud398\uc778\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 <em>\uc62c\ubc14\ub978<\/em> \uc0ac\uc6a9\uc790\ub97c \ucc3e\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\uc81c\ub85c \uc0ac\uc6a9\ud560 \uc0ac\uc6a9\uc790\uc5d0 \uc608\uc0b0\uc744 \uc9c0\ucd9c\ud574\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uace0\uae09 \uc608\uce21\uc744 \uc0ac\uc6a9\ud574 \uc774\uc0c1\uc801\uc778 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \ub370\uc774\ud130\uc640 \uba38\uc2e0 \ub7ec\ub2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud544\uc694\ud55c \uba38\uc2e0 \ub7ec\ub2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ub9ce\uc740 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub85c \uc9c0\uc6d0\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub300\uaddc\ubaa8 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 ID \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \ud589\ub3d9 \ubc0f \uac70\ub798 \ub370\uc774\ud130<\/li>\n<li>\uc778\uc571 \uc804\ud658 \ube48\ub3c4, \ub514\ubc14\uc774\uc2a4 \uc720\ud615, \uc704\uce58, \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc218\uc900 \ub4f1 \uc0ac\uc6a9\uc790 \uc758\ub3c4 \uc2e0\ud638\uc5d0 \ub300\ud55c \ubd84\uc11d<\/li>\n<li>\ud2b9\uc815 \uc2dc\uac04\uc5d0 \uc0ac\uc6a9\uc790\uc758 \uc804\ud658 \uc758\ub3c4\ub97c \ud3c9\uac00\ud558\ub294\ub370 \ud544\uc694\ud55c \uc774\ub825 \ubc0f \uc2e4\uc2dc\uac04 \ub370\uc774\ud130<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uc218\uc900\uc758 \ub370\uc774\ud130\uc640 \uba38\uc2e0 \ub7ec\ub2dd\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc815\ubc00\ud558\uac8c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub294 \uc815\ud655\ud55c \uc0ac\uc6a9\uc790 \ud504\ub85c\ud30c\uc77c\uc744 \uc0dd\uc131\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ub610\ud55c \uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc124\uce58\ud558\uace0 \uad11\uace0\ub97c \ud074\ub9ad\ud560 \ud655\ub960\uc740 \ubb3c\ub860 \uc571 \uc0ac\uc6a9\uc790\uc758 \uc0dd\uc560 \uac00\uce58\ub97c \uc608\uce21\ud574\uc90d\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uc0ac\uc6a9\uc790 \uc18d\uc131\uc5d0 \uae30\ubc18\ud574 \ube44\ub529\uc744 \uc870\uc815\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ub9e4\ud551\uc744 \uc0ac\uc6a9\ud574 \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uacfc \ud0d0\uc0c9 \ud65c\ub3d9\uc744 \ubd84\uc11d\ud558\uc5ec \uadf8 \uacb0\uacfc\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \uc624\ub514\uc5b8\uc2a4\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc0c1\ub2e8<\/strong> <strong>\ud37c\ub110<\/strong> <strong>\uc778\uc571<\/strong> <strong>\uad11\uace0<\/strong>: <strong>\uae30\uc874<\/strong> <strong>\ubaa8\ubc14\uc77c<\/strong> <strong>\uc6f9<\/strong> <strong>\uc0ac\uc6a9\uc790\uc758<\/strong> <strong>\uc571<\/strong> <strong>\uc124\uce58<\/strong><\/h3>\n<p>\ud6a8\uacfc\uac00 \uc88b\uc740 \ub610 \ub2e4\ub978 \uc778\uc2a4\ud1a8 \uae30\ubc95\uc740 \ubaa8\ubc14\uc77c \uc6f9 \uc0ac\uc6a9\uc790\ub97c \uc571\uc73c\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. \uad73\uac74\ud55c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \uae30\ubc18\uc774 \uc874\uc7ac\ud55c\ub2e4\uba74, \uc774\ub7ec\ud55c \uae30\uc874 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud558\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\">\uc571 \uc778\uc2a4\ud1a8 \ucea0\ud398\uc778<\/a>\uc5d0 \uc9d1\uc911\ud574 \uc774\ub4e4\uc774 \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc778\uc571 \uacbd\ud5d8\uc740 \ubaa8\ubc14\uc77c \uc6f9 \uacbd\ud5d8\ubcf4\ub2e4 \ub9e4\ub044\ub7fd\uace0 \ub9e4\ub825\uc801\uc774\uc5b4\uc11c, \uc0ac\uc6a9\uc790\ub4e4\uc758 \uad00\uc2ec\uacfc \uc804\ud658\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc778\uc571 \uad11\uace0\ub294 \ubaa8\ubc14\uc77c \uc571 \uad11\uace0\ubcf4\ub2e4 \uc804\ud658\uc728\uc774 3\ubc30 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn1\">[4]<\/a><\/li>\n<li>\uace0\uac1d\ub4e4\uc740 \uc6f9\ubcf4\ub2e4 \uc571\uc73c\ub85c 56% \ub354 \ub9ce\uc774 \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4.<a href=\"#_ftn2\">[5]<\/a><\/li>\n<li>\uc571\uc740 \ud2b9\uc815 \ubaa8\ubc14\uc77c \uc6b4\uc601\uccb4\uc81c\ub97c \uc704\ud574 \uc124\uacc4 \ubc0f \ud504\ub85c\uadf8\ub798\ubc0d\ub418\uc5b4, \uc2e0\uc18d\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc791\ub3d9\ud558\uba70 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ubaa8\ubc14\uc77c \uc6f9\uc5d0\uc11c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc218\uc900\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc744 \ud30c\uc545\ud574, \uc774\ub4e4\uc774 \ubaa8\ubc14\uc77c \uc6f9\uc73c\ub85c \ubcf4\uace0 \uc788\ub358 \ud398\uc774\uc9c0\ub97c \ub525 \ub9c1\ud06c\ud574 \ub611\uac19\uc774 \ubcf4\uc5ec\uc8fc\ub294 \uad11\uace0\ub97c \uc2e4\ud589\ud574\uc904 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub97c \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13117\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Ad-Age-WP-IMG-01.png\" alt=\"transitioning mobile web to app example\" width=\"704\" height=\"312\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Ad-Age-WP-IMG-01.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/Ad-Age-WP-IMG-01-300x133.png 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/p>\n<h3><strong>\uc911\uac04<\/strong> <strong>\ud37c\ub110<\/strong> <strong>\uc778\uc571<\/strong> <strong>\uad11\uace0<\/strong><strong>: <\/strong><strong>\uc571<\/strong> <strong>\ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/strong><\/h3>\n<p>\ud734\ub300\ud3f0\uc5d0\ub294 \ubcf4\ud1b5 \uc218\uc2ed \uac1c\uc758 \uc571\uc774 \uc124\uce58\ub418\uc5b4 \uc788\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \uc790\uc8fc \uc0ac\uc6a9\ud558\ub294 \uc571\uc740 \uacfc\uc5f0 \uba87 \uac1c\ub098 \ub420\uae4c\uc694? <a href=\"https:\/\/www.statista.com\/chart\/3835\/top-10-app-usage\/\">Statista \ub370\uc774\ud130<\/a>\uc5d0 \ub530\ub974\uba74 \uc0ac\uc6a9\uc790\ub294 75% \uc774\uc0c1\uc758 \uc2dc\uac04\uc744 3\uac1c \uc571\uc5d0\uc11c \uc8fc\ub85c \ubcf4\ub0c5\ub2c8\ub2e4. \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\uc790 \uad00\uc2ec\uc758 \ub098\uba38\uc9c0 25%\ub97c \ub04c\uae30 \uc704\ud55c \uacbd\uc7c1\uc774 \uce58\uc5f4\ud560 \uc218 \ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc5b4\ub5bb\uac8c \uc0c8\ub85c \uc571\uc744 \uc124\uce58\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc744 \ud65c\uc6a9\ud558\uace0, \ucda9\uc131\ub3c4\uac00 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\ub4e4\uacfc \uc9c0\uc18d\uc801\uc73c\ub85c \uc5f0\uacb0\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13119\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/\uace0\uac1d-\uc2dc\uac04\uc758-75\ub294-\uc571-3\uac1c\uc5d0\uc11c-\uc8fc\ub85c-\uc18c\ube44\ub429\ub2c8\ub2e4.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/\uace0\uac1d-\uc2dc\uac04\uc758-75\ub294-\uc571-3\uac1c\uc5d0\uc11c-\uc8fc\ub85c-\uc18c\ube44\ub429\ub2c8\ub2e4.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/\uace0\uac1d-\uc2dc\uac04\uc758-75\ub294-\uc571-3\uac1c\uc5d0\uc11c-\uc8fc\ub85c-\uc18c\ube44\ub429\ub2c8\ub2e4-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/\uace0\uac1d-\uc2dc\uac04\uc758-75\ub294-\uc571-3\uac1c\uc5d0\uc11c-\uc8fc\ub85c-\uc18c\ube44\ub429\ub2c8\ub2e4-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\uc774 \ub54c\ubb38\uc5d0 \uc124\uce58 \ud6c4 \ub370\uc774\ud130\ub97c \ucd94\uc801\ud574 \uc0ac\uc6a9\uc790\ub4e4\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9ac\uc778\uac8c\uc774\uc9c0\uc2dc\ud0ac \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc124\uce58 \ud6c4\uc758 \ud589\ub3d9\uc744 \ubc00\uc811\ud558\uac8c \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368, \ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uacbd\uc6b0\uc5d0\uc11c <a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\">\uc571 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778<\/a>\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uad6c\ub9e4 \uc774\ub825\uc774 \uc5c6\ub294 \uc624\ub514\uc5b8\uc2a4\uc758 \uad00\uc2ec \uc720\ub3c4. AI \uae30\ubc18\uc758 \ub9de\ucda4 \uad11\uace0\ub97c \ud1b5\ud574, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc571\uc744 \ucc98\uc74c \uc124\uce58\ud55c \uc0ac\uc6a9\uc790\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc720\ub3c4\ud574 \uad6c\ub9e4\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc7ac\uc124\uce58 \uc720\ub3c4. \uc571\uc744 \uc0ad\uc81c\ud55c \uc0ac\uc6a9\uc790\uac00 \uc7ac\uc124\uce58\ud558\ub3c4\ub85d \uc720\ub3c4\ud568\uc73c\ub85c\uc368 \uc571 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ube44\ud65c\uc131 \uc0ac\uc6a9\uc790\uc758 \uc7ac\ud65c\uc131\ud654. \uc2dc\uc988\ub110 \uc624\ud37c, \uc5c5\uadf8\ub808\uc774\ub4dc \uacf5\uc9c0, \uae30\uc874\uc5d0 \uad6c\ub9e4\ud55c \uc0c1\ud488\uc758 \uc5c5\uadf8\ub808\uc774\ub4dc \ubc84\uc804 \uc18c\uac1c \ub4f1\uc73c\ub85c \ud734\uba74 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uc790\uc2e0\uc774 \ubb34\uc5c7\uc744 \ub193\uce58\uace0 \uc788\ub294\uc9c0 \uc54c\ub824\uc8fc\uace0 \ud589\ub3d9\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \ucea0\ud398\uc778\ub4e4\uc744 \ud1b5\ud574, \uc571 \ub9c8\ucf00\ud130\ub4e4\uc740 \ud65c\uc131 \uc0ac\uc6a9\uc790 \uae30\ubc18\uc744 \uc720\uc9c0\ud558\uba70 \ucda9\uc131 \uace0\uac1d \uae30\ubc18\uc744 \ub298\ub9ac\uace0 \uc0dd\uc560\uc8fc\uae30 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud558\ub2e8<\/strong> <strong>\ud37c\ub110<\/strong> <strong>\uc778\uc571<\/strong> <strong>\uad11\uace0<\/strong><strong>: <\/strong><strong>\uc571<\/strong> <strong>\ub9ac\ud0c0\uac9f\ud305<\/strong><\/h3>\n<p>\uc5ec\uc815\uc758 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \ubc14\ub85c \uc778\uc571 \uc804\ud658\uc744 \ub298\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc2e4\uc2dc\uac04 \ud589\ub3d9\uc744 \uc774\ud574\ud558\uba74, \uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc774\ud0c8\ud55c \ud6c4 \ub9de\ucda4 \uad11\uace0\ub85c \uc774\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc5ec \ub2e4\uc2dc \uc571\uc73c\ub85c \ub3cc\uc544\uc640 \uad6c\ub9e4\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc571 \ub9ac\ud0c0\uac9f\ud305\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub9e4 \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud558\ub824\uba74, \ub3d9\uc801\uc774\uace0 \uad00\ub828\uc131\uc774 \ub192\uc73c\uba70 \ub9de\ucda4\ud654\ub41c <a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\">\uc571 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0<\/a>\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uad6c\ub9e4\uc758 \ucd5c\ub300 28%\ub294 \uae30\uc874\uc5d0 \ubcf8 \uc801\uc774 \uc5c6\ub294 \uc0c1\ud488\uc758 \uad6c\ub9e4\uc774\uae30 \ub54c\ubb38\uc5d0, \uace0\uac1d\uc774 \uc870\ud68c\ud55c \uc0c1\ud488\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \uc0c1\ud488\uc744 \uc608\uce21\ud574 \uc88b\uc544\ud560 \ub9cc\ud55c \uc0c1\ud488\uc744 \ud45c\uc2dc\ud574\uc904 \uc218 \uc788\ub294 \uba38\uc2e0 \ub7ec\ub2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ud589\ub3d9\uc744 \uace0\ub824\ud558\ub294 \uc5d4\uc9c4 \uc5ed\uc2dc \uc911\uc694\ud569\ub2c8\ub2e4. \ub370\uc2a4\ud06c\ud1b1, \ubaa8\ubc14\uc77c \uc6f9 \ubc0f \uc571 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\uc5ec \ubcf4\ub2e4 \uc815\ud655\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13121\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/\uad6c\ub9e4\uc758-28\ub294-\uae30\uc874\uc5d0-\ubcf8-\uc801\uc774-\uc5c6\ub294-\uc0c1\ud488\uc758-\uad6c\ub9e4\uc785\ub2c8\ub2e4.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/\uad6c\ub9e4\uc758-28\ub294-\uae30\uc874\uc5d0-\ubcf8-\uc801\uc774-\uc5c6\ub294-\uc0c1\ud488\uc758-\uad6c\ub9e4\uc785\ub2c8\ub2e4.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/\uad6c\ub9e4\uc758-28\ub294-\uae30\uc874\uc5d0-\ubcf8-\uc801\uc774-\uc5c6\ub294-\uc0c1\ud488\uc758-\uad6c\ub9e4\uc785\ub2c8\ub2e4-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/\uad6c\ub9e4\uc758-28\ub294-\uae30\uc874\uc5d0-\ubcf8-\uc801\uc774-\uc5c6\ub294-\uc0c1\ud488\uc758-\uad6c\ub9e4\uc785\ub2c8\ub2e4-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>\uc190\uc26c\uc6b4<\/strong> <strong>\ud480<\/strong><strong>&#8211;<\/strong><strong>\ud37c\ub110<\/strong> <strong>\uc571<\/strong> <strong>\uad11\uace0<\/strong><\/h3>\n<p>\ub9ce\uc740 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub4e4\uc740 \ud480-\ud37c\ub110 \uc804\ub7b5\uc744 \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub7f4 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa8\ubc14\uc77c \uc571 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 \uc571 \uc778\uc2a4\ud1a8, \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubc0f \ub9ac\ud0c0\uac9f\ud305\uc744 \uc704\ud55c \uc62c\uc778\uc6d0 \ubaa8\ubc14\uc77c \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \ub2e8\uc77c\ud55c \ud1b5\ud569 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d\uc758 \uc804\uccb4 \uc0dd\uc560\uc8fc\uae30\uc5d0\uc11c \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc194\ub8e8\uc158\uc740 \uac8c\uc784, \uae08\uc735, \ub9ac\ud14c\uc77c \ub4f1 \ubaa8\ub4e0 \uc5c5\uacc4\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\">\ubaa8\ubc14\uc77c \uad11\uace0 \ud50c\ub7ab\ud3fc<\/a> \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p><a name=\"_ftn1\"><\/a><\/p>\n<p><a href=\"#_ftnref1\">[1]<\/a> <a href=\"https:\/\/mlsdev.com\/blog\/app-development-cost\">https:\/\/mlsdev.com\/blog\/app-development-cost<\/a><\/p>\n<p><a name=\"_ftn2\"><\/a><a href=\"#_ftnref2\">[2]<\/a> \ucd9c\ucc98: 2019\ub144 12\uc6d4 5\uc77c~2020\ub144 1\uc6d4 8\uc77c \uc0ac\uc774 \ud65c\ub3d9\uc774 \ub9ce\uc558\ub358 15\uac1c\uad6d\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130, n=1,091<\/p>\n<p><a name=\"_ftn3\"><\/a><a href=\"#_ftnref3\">[3]<\/a> \ucd9c\ucc98: 2019\ub144 11\uc6d4 25\uc77c \uc6d4\uc694\uc77c~2019\ub144 12\uc6d4 29\uc77c \uc77c\uc694\uc77c \uc0ac\uc774 \ud65c\ub3d9\uc774 \ub9ce\uc558\ub358 15\uac1c\uad6d\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130, n=865<\/p>\n<p><a href=\"#_ftnref1\">[4]<\/a> \ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \ub9ac\ubdf0 \ubcf4\uace0\uc11c, Q2 2018<\/p>\n<p><a href=\"#_ftnref2\">[5]<\/a> \ucd9c\ucc98: 2019\ub144 12\uc6d4 5\uc77c~2020\ub144 1\uc6d4 8\uc77c \uc0ac\uc774 \uc6f9 \ub9e4\ucd9c\uc5d0 \uae30\ubc18\ud574 \uc778\ub371\uc2a4\ud654\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \uc571 \ub9e4\ucd9c\/\ub9ac\ub4dc \uac12, n=1,000<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ud55c \ucd5c\uc2e0 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc571 \uac1c\ubc1c\uc5d0\ub294 \ud3c9\uade0 50,000 \ub2ec\ub7ec\uc5d0\uc11c 200,000 \ub2ec\ub7ec \uc774\uc0c1\uc758 \ube44\uc6a9\uc774 \ub4dc\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4[1]. Apple App Store\uc640 Google Play Store\uc5d0 \uc774\ubbf8 2\ubc31\ub9cc \uac1c \uc774\uc0c1\uc758 \uc571\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc571\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \ud574\uc11c \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc790\ub3d9\uc73c\ub85c \ubaa8\uc5ec\ub4e4\uc5b4 \ub2e4\uc6b4\ub85c\ub4dc\ud558\ub294 \uac83\ub3c4 \uc544\ub2c8\uace0, \ud655\ubcf4\ud55c \uc0ac\uc6a9\uc790\ub97c \uc720\uc9c0\ud558\ub294 \uc77c\ub3c4 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc571 \uac1c\ubc1c \ube44\uc6a9\uc744 \ud68c\uc218\ud558\ub824\uba74, \uc571\uc5d0\uc11c \uc7a5\uae30\uc801\uc778 \uac00\uce58\ub97c \ub04c\uc5b4\ub0b4\uc57c \ud558\uba70, ASO(\uc571 \uc2a4\ud1a0\uc5b4 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":13129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-13114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc778\uc571 \uad11\uace0 \uac00\uc774\ub4dc: \uc124\uce58\uc5d0\uc11c \uc804\ud658\uae4c\uc9c0 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc571\uc5d0\uc11c \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \ub04c\uc5b4\ub0bc \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uace0 \uacc4\uc2ed\ub2c8\uae4c? \uc804\uccb4 \uace0\uac1d 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