{"id":13274,"date":"2020-06-09T20:20:47","date_gmt":"2020-06-09T20:20:47","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/criteo-retail-media-platform\/"},"modified":"2020-06-25T02:36:24","modified_gmt":"2020-06-25T02:36:24","slug":"%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%b6%9c%ec%8b%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%b6%9c%ec%8b%9c\/","title":{"rendered":"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ud22c\uba85\uc131, \uc720\uc5f0\uc131 \ubc0f \uc81c\uc5b4 \uae30\ub2a5 \uc9c0\uc6d0: \uc0c8\ub85c\uc6b4 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \ucd9c\uc2dc"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ub9ac\ud14c\uc77c\ub7ec\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\uc5d0 \ube0c\ub79c\ub4dc \ud6c4\uc6d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc9c0\ub09c 5\ub144 \ub3d9\uc548 \uace0\uc18d \uc131\uc7a5\uc744 \uac70\ub4ed\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc \ubaa8\ub450\uac00 \uc9c1\uba74\ud55c \uc8fc\uc694 \ub3c4\uc804\uacfc\uc81c\ub4e4\uc744 \ud574\uacb0\ud574\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p><!--more--><\/p>\n<p>\uc218\uc775\uc131 \uc788\ub294 \uc6b4\uc601\uc744 \uc9c0\uc18d\ud558\uace0 \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\uc73c\ub85c \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\ud488\uc744 \uc81c\uacf5\ud558\ub824\uba74, \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ub9e4\ucd9c \ud750\ub984\uc744 \ucc3d\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ubaa8\ub4e0 \ud310\ub9e4 \uc9c0\uc810\uc5d0\uc11c \ubcf4\ub2e4 \uad00\ub828\uc131 \uc788\ub294 \ubc29\ubc95\uc73c\ub85c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\ub97c \ubc1c\uacac\ud558\uba70, \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc744 \ud310\ub9e4 \uc131\uacfc\ub85c \uc5f0\uacb0\uc2dc\ud0ac \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ucee4\uba38\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uace0\uac1d\uc774 \uc804\ub840 \uc5c6\ub294 \uc18d\ub3c4\ub85c \ub298\uc5b4\ub098\uba74\uc11c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc774\uc81c \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc62c\ubc14\ub978<\/strong> <strong>\uae30\uc220\uc744<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\uc62c\ubc14\ub978<\/strong> <strong>\uc21c\uac04<\/strong><\/h3>\n<p>\uc774\ub7ec\ud55c \ubaa8\uba58\ud140\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uba74, \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \uad11\uace0 \ub300\ud589\uc0ac\ub294 \uc62c\ubc14\ub978 \uae30\uc220\ub85c \uc624\ud508 \ub9ac\ud14c\uc77c\ub7ec \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\ub97c \uc9c0\uc6d0\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \ud310\ub9e4\ud558\ub294 \ubaa8\ub4e0 \ucea0\ud398\uc778\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \ub3c4\uad6c\ub294 \ubb3c\ub860 \uace0\uac1d\uc758 \uacbd\ud5d8\uc5d0 \uc9c0\uc7a5\uc744 \uc8fc\uc9c0 \uc54a\uace0 \uc11c\ub4dc\ud30c\ud2f0\uc758 \uc694\uad6c\ub97c \uc644\uc804\ud558\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ube0c\ub79c\ub4dc\uc640 \uad11\uace0 \ub300\ud589\uc0ac\ub294 \ud3d0\uc1c4\ub41c \ud50c\ub7ab\ud3fc\ub4e4 \uc0ac\uc774\ub97c \uc774\ub3d9\ud558\uace0 \uc77c\uad00\ub418\uc9c0 \uc54a\uc740 \uc9c0\ud45c\ub85c \ube44\uad50\ud558\ub294 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc9c0 \uc54a\ub3c4\ub85d, \ubaa8\ub4e0 \uc8fc\uc694 \ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108\uc5d0\uc11c \ud1b5\ud569\ub41c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc2e4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc, \uad11\uace0 \ub300\ud589\uc0ac\ub4e4\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud504\ub85c\uadf8\ub7a8\uc744 \ud55c \ucc28\uc6d0 \ub354 \ub192\uc740 \uc218\uc900\uc73c\ub85c \ub04c\uc5b4 \uc62c\ub9ac\ub294\ub370 \ud544\uc694\ud55c \ud22c\uba85\uc131, \uc720\uc5f0\uc131 \ubc0f \uc81c\uc5b4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc9c0\ub09c \uc218\ub144\uac04 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \ud601\uc2e0\ud574\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud06c\ub9ac\ud14c\uc624<\/strong> <strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ubbf8\ub514\uc5b4<\/strong> <strong>\ud50c\ub7ab\ud3fc<\/strong> <strong>\ucd9c\uc2dc<\/strong><\/h3>\n<p>2019\ub144 \ubd04, \ud06c\ub9ac\ud14c\uc624\ub294 \ubbf8\ub798\uc758 \uc624\ud508 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\ub97c \uc9c0\uc6d0\ud558\ub294 \uae30\uc220 \ud601\uc2e0\uc5d0 \ucc29\uc218\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 1\ub144\uc758 \uac1c\ubc1c \uacfc\uc815\uc744 \uac70\uccd0, \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \uc120\ubcf4\uc774\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uacfc\uc5f0 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694?<\/p>\n<h4><strong>\ub2e8\uc77c\ud55c<\/strong> <strong>\ud1b5\ud569<\/strong> <strong>\ud50c\ub7ab\ud3fc\uc744<\/strong> <strong>\ud1b5\ud574<\/strong> <strong>\ub354<\/strong> <strong>\ub9ce\uc740<\/strong> <strong>\uc720\uc5f0\uc131<\/strong> <strong>\uc81c\uacf5<\/strong><strong>. <\/strong><\/h4>\n<p>\uacfc\uac70, \uc2a4\ud3f0\uc11c \uc0c1\ud488\uacfc \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ub9c8\uce58 \ud3c9\ud589 \uc6b0\uc8fc\ucc98\ub7fc \uac01\uc790 \ub3c5\ub9bd\ub41c \uc138\uc0c1\uc5d0 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ubbf8\ub798\uc5d0\uc11c\ub294 \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \uad11\uace0 \ub300\ud589\uc0ac\uac00 \uc0c1\ud488 \ubc1c\uacac\uc5d0\uc11c \ucda9\uc131 \uace0\uac1d \ub2e8\uacc4\uae4c\uc9c0 \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \ub2e8\uc77c\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ud3f0\uc11c \uc0c1\ud488\uacfc \ub514\uc2a4\ud50c\ub808\uc774 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub294 \uc774\uc81c \ubaa8\ub4e0 \uad11\uace0 \ud3ec\ub9f7, \ud0c0\uac9f\ud305 \ubc29\ubc95, \ubbf8\ub514\uc5b4 \uac00\uaca9 \ubaa8\ub378\uc744 \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4, \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\uac00 \ucea0\ud398\uc778\uc744 \uc790\uc2e0\ub9cc\uc758 \ubc29\ubc95\uc73c\ub85c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc720\uc5f0\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uacfc \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130 \uc2dc\uac01\ud654 \ubc0f \ubcf4\uace0 \uae30\ub2a5\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub9ac\ud14c\uc77c\ub7ec<\/strong> <strong>\ubc0f<\/strong> <strong>\ube0c\ub79c\ub4dc\uc5d0\uac8c<\/strong> <strong>\uc81c\uc5b4<\/strong> <strong>\uc5ed\ub7c9<\/strong> <strong>\uc81c\uacf5<\/strong><strong>. <\/strong><\/h4>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc9c1\uc811 \uad00\ub9ac\ud558\uae38 \uc6d0\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub97c \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\uc758 \uc140\ud504 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \ub300\ud3ed \uac1c\uc120\ud588\uc2b5\ub2c8\ub2e4. \ubca4\ub354\ub97c \ub300\uc2e0\ud574 \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud560 \ud544\uc694\uac00 \uc788\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub294 \ubb3c\ub860 \ub2e4\uc218\uc758 \ube0c\ub79c\ub4dc\ub97c \uc704\ud574 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc2e4\ud589\ud558\uae38 \uc6d0\ud558\ub294 \ub300\ud589\uc0ac\ub3c4 \uac04\uc18c\ud654\ub41c \ucea0\ud398\uc778 \uc6cc\ud06c\ud50c\ub85c\uc6b0, \uac15\ub825\ud55c \uc0ac\uc6a9\uc790 \uad00\ub9ac \ubc0f \uad8c\ud55c \uae30\ub2a5, \ud0c1\uc6d4\ud55c \ub9e4\ub274\uc5bc \ubc0f AI \uae30\ubc18 \ucd5c\uc801\ud654 \uae30\ub2a5\uc73c\ub85c \ub2e4\uc591\ud55c \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uae4c\uc6b4 \uc2dc\uc77c \ub0b4\uc5d0 \uc0c8\ub85c\uc6b4 \ucea0\ud398\uc778 \uad00\ub9ac \ubc0f \ubcf4\uace0 API \uc138\ud2b8\ub85c \ubaa8\ub4e0 \uae30\ub2a5\uc744 \uc81c\uacf5\ud574, \uc774\ub7ec\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \uae30\ub2a5\ub4e4\uc744 \ud604\uc7ac \uc0ac\uc6a9 \uc911\uc778 \ub3c4\uad6c\uc5d0 \uc644\ubcbd\ud558\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub3c4\ub85d \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ubbf8\ub514\uc5b4<\/strong> <strong>\uc0dd\ud0dc\uacc4\uc758<\/strong> <strong>\ud575\uc2ec\uc740<\/strong> <strong>\ud22c\uba85\uc131<\/strong><strong>. <\/strong><\/h4>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc740 \ucc98\uc74c\ubd80\ud130 \ud22c\uba85\uc131\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \uad11\uace0 \ub300\ud589\uc0ac\uc5d0\uac8c \uc774\ub294 \ub2e4\uc218\uc758 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uc9c4\ud589\ub418\ub294 \ucea0\ud398\uc778\uc5d0\uc11c\ub3c4 \uac01 \ub9ac\ud14c\uc77c\ub7ec \uc218\uc900\uc5d0\uc11c \ubcf4\uace0\ub97c \ud560 \uc218 \uc788\uace0 \ub3d9\ub4f1\ud55c \uc9c0\ud45c\ub85c \ub9ac\ud14c\uc77c\ub7ec \uc804\ubc18\uc5d0\uc11c \uc131\uacfc\ub97c \ube44\uad50\ud560 \uc218 \uc788\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc0ac\uc774\ud2b8\uc640 \uc571\uc5d0\uc11c \uc9c4\ud589\ub418\ub294 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud558\uace0 \ube0c\ub79c\ub4dc\uac00 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc561\uc138\uc2a4\ud558\ub294 \uac00\uaca9\uc744 \uc804\uc801\uc73c\ub85c \ud1b5\uc81c\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \ub610\ud55c \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\uac00 \uc9c0\ubd88\ud558\ub294 \uc11c\ube44\uc2a4\uc640 \uae30\uc220\uc5d0 \ub300\ud574 \uc644\uc804\ud55c \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\ub294 \uac00\uaca9 \ubaa8\ub378\uc744 \ubcf4\uc720\ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<strong>\u00a0<\/strong><\/p>\n<h3><strong>\uc55e\uc73c\ub85c\uc758<\/strong> <strong>\uacc4\ud68d<\/strong><\/h3>\n<p>\uc774\ub294 \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc55e\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec \uc778\ubca4\ud1a0\ub9ac\ub97c \ub354\uc6b1 \ud655\uc7a5\ud558\uace0 \ud50c\ub7ab\ud3fc \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \ub2e4\uc591\ud55c \uc0c8\ub85c\uc6b4 \ub3c4\uad6c\ub97c \ucd9c\uc2dc\ud558\uba70 \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud574 \uc774\ub7ec\ud55c \uc624\ud508 \uc0dd\ud0dc\uacc4\ub97c \uac15\ud654\ud574 \ub098\uac08 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ud568\uaed8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc218\uc900\uc744 \ud55c\uce35 \ub354 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc815\uae30\uc801\uc778 \uc5c5\ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc18c\uc2dd\uc744 \uacf5\uc720\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 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