{"id":13448,"date":"2020-06-17T18:55:15","date_gmt":"2020-06-17T18:55:15","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/10-consumer-behaviors-shaping-the-new-normal\/"},"modified":"2020-06-18T14:07:34","modified_gmt":"2020-06-18T14:07:34","slug":"%ed%8f%ac%ec%8a%a4%ed%8a%b8-%ec%bd%94%eb%a1%9c%eb%82%98-%ec%8b%9c%eb%8c%80%ec%9d%98-10%ea%b0%80%ec%a7%80-%ec%86%8c%eb%b9%84%ec%9e%90-%ed%96%89%eb%8f%99-%eb%b3%80%ed%99%94-%ed%8a%b8%eb%a0%8c%eb%93%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%8f%ac%ec%8a%a4%ed%8a%b8-%ec%bd%94%eb%a1%9c%eb%82%98-%ec%8b%9c%eb%8c%80%ec%9d%98-10%ea%b0%80%ec%a7%80-%ec%86%8c%eb%b9%84%ec%9e%90-%ed%96%89%eb%8f%99-%eb%b3%80%ed%99%94-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","title":{"rendered":"\ud3ec\uc2a4\ud2b8 \ucf54\ub85c\ub098 \uc2dc\ub300\uc758 10\uac00\uc9c0 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc740 \uacfc\uc5f0 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? \uc18c\ube44\uc790\ub4e4\uc758 \uc0c8\ub85c\uc6b4 \uc77c\uc0c1\uacfc \uae30\uc900\uc774 \ub418\ub294 \uac00\uce58\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc138\uacc4\ub97c \ub4a4\ud754\ub4e0 \ucf54\ub85c\ub09819 \uc0ac\ud0dc\ub85c \uc2dc\uc7a5\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc73c\ub85c \ubc14\ub00c\uace0 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\ucf54\ub85c\ub09819 \uc0ac\ud0dc \uc774\ud6c4 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\uac00 \uc77c\uc0c1\ud654\ub418\uba74\uc11c, \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \ub9de\uac8c \ubc14\ub00c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc694\ud55c \uc131\uacf5 \uc694\uc778\uc740 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\ub97c \uc608\uce21\ud558\uace0 \uc774\uc640 \uad00\ub828\ub41c \uc7a5\uae30\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574 \uc2ec\uac01\ud558\uac8c \uc601\ud5a5\uc744 \ubc1b\uc740 \uc5c5\uacc4\ub4e4\uc744 \ubcf4\ub2e4 \uc2e0\uc18d\ud558\uac8c \ubcf5\uad6c\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \ubcf4\uba74 \ucd5c\uadfc \uba87 \uc8fc \ub3d9\uc548 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ec%bd%94%eb%a1%9c%eb%82%98-%eb%b0%94%ec%9d%b4%eb%9f%ac%ec%8a%a4-%ec%87%bc%ed%95%91-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\">\uc2dd\ud488<\/a>, <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ec%bd%94%eb%a1%9c%eb%82%98-%eb%b0%94%ec%9d%b4%eb%9f%ac%ec%8a%a4-%ec%9b%90%ea%b2%a9-%ec%9e%91%ec%97%85-%eb%8f%99%ed%96%a5\/\">\ud648\uc624\ud53c\uc2a4 \uc6a9\ud488<\/a>, <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ec%bd%94%eb%a1%9c%eb%82%98-%eb%b0%94%ec%9d%b4%eb%9f%ac%ec%8a%a4-%ec%86%8c%eb%a7%a4-%eb%8f%99%ed%96%a5\/\">\uc18c\ube44\uc790 \uac00\uc804\uc81c\ud488, \ubc18\ub824\ub3d9\ubb3c\uc6a9\ud488 \ub4f1 \ub2e4\uc591\ud55c \uc81c\ud488 \uce74\ud14c\uace0\ub9ac<\/a>\uc758 \ub9e4\ucd9c\uc774 \uc0c1\ub2f9\ud788 \uc99d\uac00\ud588\uc74c\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624\uc640 \uc5ec\ub7ec \ub2e4\ub978 \uae30\uad00\uc758 \uc870\uc0ac\uc5d0 \uae30\ubc18\ud574, \uc0c8\ub86d\uac8c \ubd80\uc0c1\ud558\uace0 \uc788\ub294 \ud2b8\ub80c\ub4dc\uc640 \uc774\ub7ec\ud55c \ubcc0\ud654\uac00 \uc5ec\ub7ec \uc2dc\uc7a5\uc5d0 \uc7a0\uc7ac\uc801\uc73c\ub85c \ubbf8\uce60 \uc218 \uc788\ub294 \uc601\ud5a5\uc744 \ubd84\uc11d\ud574\ubd05\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc774\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \ucd5c\uadfc\uc758 \uba87\uba87 \ud2b8\ub80c\ub4dc\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1. <\/strong><strong>\uc18c\ube44\uc790\ub4e4\uc740<\/strong> <strong>\ubbf8\ub514\uc5b4<\/strong><strong>, <\/strong><strong>\ud2b9\ud788<\/strong> <strong>\uc628\ub77c\uc778<\/strong> <strong>\ube44\ub514\uc624\ub97c<\/strong> <strong>\ubcf4\ub294<\/strong> <strong>\ub370<\/strong> <strong>\ub354<\/strong> <strong>\ub9ce\uc740<\/strong> <strong>\uc2dc\uac04\uc744<\/strong> <strong>\ubcf4\ub0b4\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ube44\ub514\uc624 \uc18c\ube44\ub294 \ucf54\ub85c\ub098 \uc0ac\ud0dc \uc18d\uc5d0\uc11c \uae09\uc99d\ud588\uc73c\uba70, \ucf54\ub85c\ub098 \uc774\ud6c4\uc5d0\ub3c4 \uac15\uc138\ub97c \uc720\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\u201c\uc2e0\uc885 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uac10\uc5fc\uc99d\uc774 \ubcf8\uaca9\ud654\ub41c \ud6c4 \ubbf8\ub514\uc5b4 \uc18c\ube44\uac00 \uac00\uc7a5 \ub9ce\uc774 \uc99d\uac00\ud55c \uc5f0\ub839\uce35\uc740 Z \uc138\ub300\uc774\uba70, Z \uc138\ub300 \uc0ac\uc6a9\uc790 \uc911 58%\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0ac\uc6a9\uacfc \ubbf8\ub514\uc5b4 \uc18c\ube44\uac00 \ub298\uc5c8\ub2e4&#8221;\uace0 <a href=\"https:\/\/www.hkstrategies.com\/how-covid-19-will-change-consumer-behavior-purchase-patterns\/\">Hill+Knowlton Strategies<\/a>\uc758 \ucee8\uc124\ud134\ud2b8 \ube0c\ub9ac\ud0c0\ub2c8 \ud0ec(Brittany Tam)\uc740 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \ubaa8\uc2b5\uc744 \ucc0d\uc5b4 Instagram\uacfc TikTok \uac19\uc740 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc62c\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ube0c\ub79c\ub4dc\ub294 \ub192\uc740 \uc0dd\uc0b0 \uac00\uce58\uac00 \uc544\ub2c8\ub77c \uace0\uc720\ud568\uc744 \uac15\uc870\ud558\ub294 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc80a\uc740\uce35\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_28638\" aria-describedby=\"caption-attachment-28638\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13449\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/2.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/2.jpg 1000w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/2-300x150.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/2-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28638\" class=\"wp-caption-text\">Image by Robert Metz<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>2<\/strong>.\u00a0<strong>\uacbd\uc81c<\/strong> <strong>\ubd88\uc548\uac10\uc774<\/strong> <strong>\ucee4\uc9c0\uba74\uc11c<\/strong> <strong>\uc18c\ube44\uc790\ub4e4\uc740<\/strong> <strong>\uac00\uaca9\uc5d0<\/strong> <strong>\ubbfc\uac10\ud574\uc9c0\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ub9ce\uc740 \uace0\uac1d\ub4e4\uc740 \uacbd\uc81c\uc801 \uc790\uc0b0\uc744 \uc0c8\ub85c\uc6b4 \uce21\uba74\uc5d0\uc11c \ubc14\ub77c\ubcf4\uba70, \ub2e4\uc74c \uc0ac\ud56d\uc5d0 \uc911\uc810\uc744 \ub450\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud2b9\ubcc4 \ud560\uc778 \ud589\uc0ac \ubc0f \ud560\uc778 \ud61c\ud0dd \ubc1c\uacac<\/li>\n<li>\ube44\ud544\uc218\uc7ac \uc0ac\uc6a9 \uac10\uc18c(\uc608: \ub7ed\uc154\ub9ac, \uace0\uae09 \uc81c\ud488)<\/li>\n<li>\uac00\uaca9\uc774 \ub354 \ub0ae\uc740 \ube0c\ub79c\ub4dc, \ud604\uc9c0 \ube0c\ub79c\ub4dc \ubc0f \uc790\uccb4 \ube0c\ub79c\ub4dc \uc81c\ud488<\/li>\n<\/ul>\n<p>McKinsey &amp; Company\uc758 <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/how-consumer-goods-companies-can-prepare-for-the-next-normal\">4\uc6d4 \ubd84\uc11d \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \uc18c\ube44\uc790\uc758 3\ubd84\uc758 2\ub294 \ucf54\ub85c\ub09819 \uc0ac\ud0dc\uc758 \uc7a5\uae30\uc801 \uc601\ud5a5\uc5d0 \ub300\ud574 \ud655\uc2e0\uc774 \uc5c6\uc73c\uba70 \ub099\uad00\uc801\uc774\uc9c0 \uc54a\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uacbd\uae30 \ud68c\ubcf5\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \uc804\ub9dd\uc744 \uc720\uc9c0\ud558\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc870\ucc28, \uc55e\uc73c\ub85c \uba87 \uc8fc \ub3d9\uc548\uc740 \uc2e0\uc911\ud558\uac8c \uc9c0\ucd9c\uc744 \ud560 \uc0dd\uac01\uc785\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_28639\" aria-describedby=\"caption-attachment-28639\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13451\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/3-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1673\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/3-scaled.jpg 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/3-scaled-300x245.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/3-scaled-1024x837.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/3-scaled-768x627.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/3-scaled-1536x1255.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-28639\" class=\"wp-caption-text\">Image by McKinsey &amp;Company<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>3. <\/strong><strong>\u2018\ud655\ub300<\/strong><strong>\/<\/strong><strong>\uc131\uc7a5\u2019 <\/strong><strong>\ubcf4\ub2e4<\/strong> <strong>\u2018\ud604\uc0c1\uc720\uc9c0\u2019\uc5d0 \uc911\uc2ec\uc744 \ub454 \uc0ac\uace0\ubc29\uc2dd\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8<\/strong><strong>\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub85c \uc2e4\ud5d8\uc744 \ud55c\ub2e4\ub294 \uac83\uc740 \ubd88\uc548\uc815\ud55c \uc2dc\uae30\uc5d0 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\uc11c \uc77c\ubc18\uc801\uc73c\ub85c \ub098\ud0c0\ub098\ub294 \ubc18\uc751\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \ubaa8\ub4e0 \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \ud5c8\uc6a9\ud588\ub358 \uae30\uc874\uc758 &#8216;\uc131\uc7a5&#8217; \uc911\uc2ec \uc0ac\uace0\ubc29\uc2dd\uc5d0\uc11c \u2018\ud604 \uc0c1\ud0dc\uc758 \ubcf4\ud638\uc640 \uc790\uc0b0 \uc720\uc9c0\u2019\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \uc0ac\uace0\ubc29\uc2dd\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/adage.com\/article\/cmo-strategy\/5-consumer-trends-will-endure-after-covid-19-and-what-they-mean-marketers\/2247986\">\ud589\ub3d9 \uacfc\ud559 \uae30\uc5c5\uc778 Innovation Bubble\uc758 CEO \uc0ac\uc774\uba3c \ubb34\uc5b4(Simon Moore)\uc5d0 \ub530\ub974\uba74, <\/a>\uc9c0\uae08\uc740 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucd9c\uc2dc\ud560 \ub54c\uac00 \uc544\ub2c8\ub77c, \ucf54\ub85c\ub09819 \ub54c\ubb38\uc5d0 \ubd88\uc548\ud574\ud558\ub294 \uc18c\ube44\uc790\ub098 \ucc98\uc74c \uc11c\ube44\uc2a4\ub97c \uc2dc\ub3c4\ud55c \uace0\uac1d\uc774 \uc81c\ud488\uc5d0 \ud765\ubbf8\ub97c \uc783\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub294 \ubd88\ud3b8\ud568\ub4e4\uc744 \uc81c\uac70\ud558\uace0 \uae30\uc874 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud574\uc57c \ud558\ub294 \ub54c\uc785\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_28640\" aria-describedby=\"caption-attachment-28640\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13453\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/4.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/4.jpg 1000w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/4-300x150.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/4-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28640\" class=\"wp-caption-text\">Image by Sincerely Media<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>4. <\/strong><strong>\uc18c\ube44\uc790\ub4e4\uc740<\/strong> <strong>\uc774\ub807\uac8c<\/strong> <strong>\uc5b4\ub824\uc6b4<\/strong> <strong>\uc2dc\uae30\uc5d0<\/strong> <strong>\uc790\uc2e0\uc758<\/strong> <strong>\ub2c8\uc988\ub97c<\/strong> <strong>\ud574\uacb0\ud574\uc8fc\ub294<\/strong> <strong>\ube0c\ub79c\ub4dc\uc5d0<\/strong> <strong>\uc8fc\ubaa9\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>Intelligence Central\uc774 \uc62c 4\uc6d4 \uc218\ud589\ud55c <a href=\"https:\/\/adage.com\/article\/cmo-strategy\/5-consumer-trends-will-endure-after-covid-19-and-what-they-mean-marketers\/2247986\">\uc5f0\uad6c\uc870\uc0ac<\/a>\uc5d0\uc11c, \uc18c\ube44\uc790\ub4e4 \uc911 58%\ub294 \ud544\uc694\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c\uc11c \uc88b\uc740 \uc778\uc0c1\uc744 \ubc1b\uc558\uace0, 55%\ub294 \uc18c\ube44\uc790\ub4e4\uc744 \ub3d5\uae30 \uc704\ud574 \ubcc0\uacbd\uc744 \uac10\ud589\ud55c \ube0c\ub79c\ub4dc\ub97c \ub192\uc774 \ud3c9\uac00\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uac1c\uac1c\uc778 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc9c0\uc5ed \uc0ac\ud68c\uc5d0 \uae30\uc5ec\ud558\ub294 \ube0c\ub79c\ub4dc\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 54%\ub294 \ube0c\ub79c\ub4dc\uc758 \uae30\ubd80 \ud65c\ub3d9\uc744 \ub192\uc774 \ud3c9\uac00\ud558\uace0, \uc808\ubc18\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \ubb38\uc81c \ud574\uacb0\uc5d0 \ub098\uc120 \ube0c\ub79c\ub4dc\ub97c \uc6b0\ud638\uc801\uc73c\ub85c \ud3c9\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2020\ub144\uc5d0\ub294 \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uba54\uc2dc\uc9c0\uc758 \uc911\uc810\uc744 \uc9c0\uc18d \uac00\ub2a5\uc131, \uc9c0\uc5ed \uc0ac\ud68c \uae30\uc5ec \ubc0f \uc9c0\uc6d0\uc5d0 \ub300\ud55c \ub0b4\uc6a9\uc73c\ub85c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ud3ec\ud568\ub41c \uc8fc\uc81c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ube0c\ub79c\ub4dc\uac00 \ub9e4\ucd9c \uadf8 \uc774\uc0c1\uc758 \uac00\uce58\ub97c \ucd94\uad6c\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubcf4\uc5ec \uc8fc\ub294 \ubaa9\ud45c \ubc0f \uc5f0\ub300 \uc758\uc2dd<\/li>\n<li>\ube0c\ub79c\ub4dc\uc758 \uc790\uc120 \ud65c\ub3d9\uc5d0 \uac00\uce58\ub97c \ub450\ub294 \uc18c\ube44\uc790\ub4e4\uc744 \uc778\uc9c0\ud558\uace0, \uc9c0\uc5ed\uc0ac\ud68c \ubc1c\uc804\uc744 \uc704\ud574 \uc2e4\uc2dc\ud558\ub294 \uae30\uc5c5 \ud65c\ub3d9<\/li>\n<li>\ucf54\ub85c\ub09819 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ucde8\ud558\uace0 \uc788\ub294 \uc870\uce58<\/li>\n<li>\ube0c\ub79c\ub4dc\uac00 \uc608\uc0c1\uce58 \ubabb\ud55c \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \ubc29\ubc95<\/li>\n<\/ul>\n<p>\uace0\uace0\ud55c \uac1c\uc131\uc744 \uac15\uc870\ud558\ub358 \ube0c\ub79c\ub4dc\ub4e4\ub3c4 \uc774\uc81c \uc2dc\uae30\uc758 \uc815\uc11c\uc5d0 \ub9de\uac8c \uc804\ud658\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uc77c\uc0c1 \uc0dd\ud65c\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294\uc9c0 \uc18c\ud1b5\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc \uc62c\ubc14\ub978 \uc5b4\uc870\ub97c \ucc3e\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uac19\uc740 \ub9e5\ub77d\uc5d0\uc11c, \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc\uac00 \ucf54\ub85c\ub09819\ub97c \uc0c1\uc5c5\uc801 \uae30\ud68c\ub85c \uc545\uc6a9\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_28641\" aria-describedby=\"caption-attachment-28641\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13455\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/5.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/5.jpg 1000w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/5-300x150.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/5-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28641\" class=\"wp-caption-text\">Image by Giorgio Trovato<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>5. <\/strong><strong>\uc18c\ube44\uc790\ub4e4\uc774<\/strong> <strong>\ucc28\ub7c9<\/strong> <strong>\uacf5\uc720<\/strong> <strong>\uc11c\ube44\uc2a4\uac00<\/strong> <strong>\uc548\uc804\ud558\uc9c0<\/strong> <strong>\uc54a\ub2e4\uace0<\/strong> <strong>\uc0dd\uac01\ud558\uac8c<\/strong> <strong>\ub418\uba74\uc11c<\/strong><strong>, <\/strong><strong>\uc790\ub3d9\ucc28<\/strong> <strong>\uc5c5\uacc4\uc5d0<\/strong> <strong>\ub9c9\ub300\ud55c<\/strong> <strong>\uae30\ud68c\uac00<\/strong> <strong>\uc874\uc7ac\ud558\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ucf54\ub85c\ub098 19 \uc0ac\ud0dc \uc774\ud6c4\uc5d0 \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ub300\uc911 \uad50\ud1b5\uacfc \ucc28\ub7c9 \uacf5\uc720 \uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc744 \uc790\uc81c\ud560 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc774\ub3d9 \uc81c\ud55c\uc774 \ud480\ub9ac\uba74 \uc790\uac00\uc6a9\uc744 \ub354 \uc790\uc8fc \uc0ac\uc6a9\ud558\uac70\ub098 \uac1c\uc778\ud615 \uc774\ub3d9\uc218\ub2e8(\uc790\ub3d9\ucc28, \uc2a4\ucfe0\ud130, \uc790\uc804\uac70)\uc744 \ub9c8\ub828\ud560 \uacc4\ud68d\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubbf8\uad6d\uc5d0\uc11c 5\uc6d4\uc5d0 \uc2e4\uc2dc\ub41c <a href=\"https:\/\/newsroom.ibm.com\/2020-05-01-IBM-Study-COVID-19-Is-Significantly-Altering-U-S-Consumer-Behavior-and-Plans-Post-Crisis\">IBM\uc758 \uc124\ubb38 \uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74, \uc751\ub2f5\uc790\uc758 17% \uc774\uc0c1\uc740 \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc790\uac00\uc6a9\uc744 \ub354 \uc790\uc8fc \uc0ac\uc6a9\ud560 \uac83\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc73c\uba70, 4\uba85 \uc911 1\uba85\uc740 \uc55e\uc73c\ub85c \uc790\uac00\uc6a9\uc744 \uc8fc\uc694 \uad50\ud1b5\uc218\ub2e8\uc73c\ub85c \uc774\uc6a9\ud560 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 3\ubd84\uc758 1\uc740 \ucf54\ub85c\ub09819\uac00 \ub05d\ub09c \ud6c4 \u2018\uc7ac\uc815\uc801\uc778 \ud55c\uacc4\u2019\uac00 \ucc28\ub7c9 \uad6c\ub9e4\uc5d0 \uc2ec\uac01\ud55c \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_28642\" aria-describedby=\"caption-attachment-28642\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13457\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/6.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/6.jpg 1000w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/6-300x150.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/6-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28642\" class=\"wp-caption-text\">Image created by Daniel Barreto. UN \uae00\ub85c\ubc8c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uacf5\ubaa8\uc804 \uc81c\ucd9c &#8211; \ucf54\ub85c\ub09819 \ud655\uc0b0 \ubc29\uc9c0 \uc9c0\uc6d0.<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>6. <\/strong><strong>\ub9ce\uc740<\/strong> <strong>\uc18c\ube44\uc790\ub4e4\uc774<\/strong> <strong>\uc55e\uc73c\ub85c<\/strong> <strong>\uba87<\/strong> <strong>\ub2ec<\/strong> <strong>\ub3d9\uc548<\/strong> <strong>\ub9ce\uc740<\/strong> <strong>\uad70\uc911\uc774<\/strong> <strong>\ubaa8\uc774\ub294<\/strong> <strong>\uacf3\uc744<\/strong> <strong>\ud53c\ud560<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ub3d9\uc77c\ud55c IBM \uc124\ubb38\uc870\uc0ac\ub294 \uc0c8\ub85c\uc6b4 \ud604\uc2e4\ub85c \uc778\ud574 \ucee8\ud37c\ub7f0\uc2a4\ub098 \ubc15\ub78c\ud68c\uac00 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubc1b\uc744 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 75%\uac00 2020\ub144\uc5d0\ub294 \uc774\ub7ec\ud55c \ud589\uc0ac\uc5d0 \ucc38\uc11d\ud560 \uac00\ub2a5\uc131\uc774 \ub0ae\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc8fc\uc810\uacfc \ub808\uc2a4\ud1a0\ub791\uc740 \uc55e\uc73c\ub85c \uba87 \ub2ec \ub0b4\uc5d0 \ud68c\ubcf5\ub420 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\uc5d0\uc11c IBM\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>\u201c3\ubd84\uc758 1 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc8fc\uc810\uacfc \ub808\uc2a4\ud1a0\ub791\uc744 \ubc29\ubb38\ud560 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc73c\uba70, \ubc29\ubb38\ud558\uc9c0 \uc54a\uaca0\ub2e4\ub294 \uc751\ub2f5\uc790\ub294 \uc57d 10%\uc5d0 \ubd88\uacfc\ud588\ub2e4. \uc57c\uc678 \uacf5\uc6d0\ub3c4 \uc120\ud638\ub418\ub294 \uc7a5\uc18c\uc785\ub2c8\ub2e4. 3\ubd84\uc758 1\uc5d0 \ud574\ub2f9\ud558\ub294 \uc751\ub2f5\uc790\ub4e4\uc774 \uc774\ub3d9 \uc81c\ud55c\uc774 \ud480\ub9ac\uba74 \uc57c\uc678 \uacf5\uc6d0\uc744 \ubc29\ubb38\ud560 \uac83\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc57d 25%\ub294 \ub610\ud55c \ud574\ubcc0\uc744 \ubc29\ubb38\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uace0, 5\uba85 \uc911 1\uba85\uc740 \uc1fc\ud551\ubab0\uacfc \uc1fc\ud551 \uc13c\ud130\uc5d0 \uac08 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n<figure id=\"attachment_28643\" aria-describedby=\"caption-attachment-28643\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13459\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/7.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/7.jpg 1000w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/7-300x150.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/7-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28643\" class=\"wp-caption-text\">Image by @visuals<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>7. <\/strong><strong>\uc18c\ube44\uc790\ub294<\/strong> <strong>\ube44\ub300\uba74<\/strong> <strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ub9e4\uc7a5\uc744<\/strong> <strong>\ucc3e\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ube44\uc811\ucd09\uc2dd \uacb0\uc81c\ubfd0 \uc544\ub2c8\ub77c \ud734\ub300\ud3f0 \ub610\ub294 \uae30\ud0c0 \ubaa8\ubc14\uc77c \uc7a5\uce58\ub97c \ud1b5\ud574 \uc989\uc2dc \uacb0\uc81c\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uc9c0\uac11\uc744 \uc0ac\uc6a9\ud558\uae38 \uc6d0\uce58 \uc54a\ub294 2020\ub144 \uace0\uac1d\uc5d0\uac8c \uc801\ud569\ud55c \ud30c\ud2b8\ub108\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>IBM\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 40%\uac00 \uc55e\uc73c\ub85c \ube44\uc811\ucd09\uc2dd \uacb0\uc81c\ub97c \uc0ac\uc6a9\ud560 \uac83\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_28645\" aria-describedby=\"caption-attachment-28645\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13461\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/9.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/9.jpg 1000w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/9-300x150.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/9-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28645\" class=\"wp-caption-text\">Image created by Nick van Wagenberg. UN \uae00\ub85c\ubc8c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uacf5\ubaa8\uc804 \uc81c\ucd9c &#8211; \ucf54\ub85c\ub09819 \ud655\uc0b0 \ubc29\uc9c0 \uc9c0\uc6d0.<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>8. <\/strong><strong>\ucf54\ub85c\ub098<\/strong> <strong>\uc0ac\ud0dc\ub85c<\/strong> <strong>\uc778\ud574<\/strong> <strong>\ud604\uc9c0<\/strong> <strong>\uc81c\ud488<\/strong> <strong>\uad6c\ub9e4\uac00<\/strong> <strong>\uc120\ud638\ub418\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uadfc\uc811\uc131, \uc81c\ud488\uc758 \uc6d0\uc0b0\uc9c0, \uc7ac\uace0 \uc5ec\ubd80\uac00 \uace0\uac1d\ub4e4\uc774 \uc6d0\ud558\ub294 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \ub354 \uc774\uc0c1 \uba40\ub9ac \uac00\uace0 \uc2f6\uc5b4\ud558\uc9c0 \uc54a\ub294 \uc8fc\uc694 \uc774\uc720\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc0ac\ub78c\uc774 \ub9ce\uc774 \ubaa8\uc774\ub294 \uacf3\uc744 \ucd5c\ub300\ud55c \ud53c\ud558\ub824\ub294 \uc2dc\uae30\uc5d0, \ud2b9\ubcc4 \ud560\uc778\uc774\ub098 \ub300\ud3ed\uc801\uc778 \ud560\uc778\uc740 \uc120\ud638\ud558\ub358 \ub9e4\uc7a5\uc73c\ub85c \ubc1c\uae38\uc744 \ub3cc\ub9ac\ub3c4\ub85d \uc720\ub3c4\ud558\uae30\uc5d0 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>IBM\uc758 \uc870\uc0ac\uc5d0\uc11c \ubbf8\uad6d \uc751\ub2f5\uc790\uc758 25%\ub294 \ud604\uc7ac \ud604\uc9c0 \ub9e4\uc7a5\uc5d0\uc11c, \ud604\uc9c0 \uc0dd\uc0b0, \uc7ac\ubc30 \ubc0f \uc18c\uc2f1\ub41c \uc81c\ud488\uc744 \ub354 \ub9ce\uc774 \uad6c\ub9e4\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_28644\" aria-describedby=\"caption-attachment-28644\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13463\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/8.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/8.jpg 1000w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/8-300x150.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/8-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28644\" class=\"wp-caption-text\">Image by Tim Mossholder<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>9. <\/strong><strong>\uac74\uac15\ud55c<\/strong> <strong>\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0<\/strong> <strong>\ub300\ud55c<\/strong> <strong>\uc18c\ube44\uc790\uc758<\/strong> <strong>\ud0dc\ub3c4\uac00<\/strong> <strong>\uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ucf54\ub85c\ub09819\uc758 \uc5ec\ud30c\ub85c, \uc18c\ube44\uc790\ub4e4\uc740 \uc6b0\uc120\uc21c\uc704, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \uae30\uc874\uc758 \uac00\uce58\ub97c \uc0c8\ub86d\uac8c \ud3c9\uac00\ud558\uba70 \uac74\uac15\uacfc \uc6f0\ub2c8\uc2a4\ub97c \uc720\uc9c0 \ubc0f \ud5a5\uc0c1\uc2dc\ud0ac \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc911\uad6d \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/cautiously-optimistic-chinese-consumer-behavior-post-covid-19\">McKinsey &amp; Company<\/a>\uac00 \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\ub3c4 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4. \u201c\ud648 \ud2b8\ub808\uc774\ub2dd(\uc77c\ubd80 \uc2a4\ud3ec\uce20 \uc758\ub958 \ube0c\ub79c\ub4dc\uac00 \uc81c\uacf5) \ub4f1 \ucf54\ub85c\ub098 \uc704\uae30\ub85c \uc0dd\uaca8\ub09c \ud2b8\ub80c\ub4dc\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uc9c0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucf54\ub85c\ub098 \uc0ac\ud0dc \uc774\ud6c4 \uc790\uc2e0\uc758 \uac74\uac15\uc744 \uc9c0\ud0a4\ub824 \uacc4\ud68d\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub9ce\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.\u201d<\/p>\n<figure id=\"attachment_28646\" aria-describedby=\"caption-attachment-28646\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13465\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/10.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/10.jpg 1000w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/10-300x150.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/10-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28646\" class=\"wp-caption-text\">Image created by Nubefy Design for All. UN \uae00\ub85c\ubc8c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uacf5\ubaa8\uc804 \uc81c\ucd9c &#8211; \ucf54\ub85c\ub09819 \ud655\uc0b0 \ubc29\uc9c0 \uc9c0\uc6d0.<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>10. <\/strong><strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\uc0ac\uc6a9\uc790\ub4e4\uc774<\/strong> <strong>\uc774\ucee4\uba38\uc2a4<\/strong> <strong>\uc131\uc7a5\uc744<\/strong> <strong>\ucd94\uc9c4\ud558\ub294<\/strong> <strong>\uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/how-consumer-goods-companies-can-prepare-for-the-next-normal\">McKinsey &amp; Co \uc870\uc0ac\uc5d0 \ub530\ub974\uba74<\/a>, \uc911\uad6d\uc5d0\uc11c\uc758 \uacb0\uacfc\ub97c \uc0b4\ud3b4\ubcf8 \uacb0\uacfc \uc628\ub77c\uc778 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 3~6%\ub294 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \uc775\uc219\ud574\uc9c4 \uc911\uc7a5\ub144\uce35, \uadf8\ub9ac\uace0 \uacc4\uc815 \uc0dd\uc131 \ub4f1\uacfc \uac19\uc740 \uccab \uc7a5\ubcbd\uc744 \ub6f0\uc5b4\ub118\uc740 \uc2e0\uaddc \uc18c\ube44\uc790 \uc138\uadf8\uba3c\ud2b8\ub85c \uace0\ucc29\ud654\ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\ub4e4\uc774 \ubb38\uc744 \ub2eb\uace0 \ubb3c\ub9ac\uc801\uc778 \uc810\uc720\uc728\uc774 \uac10\uc18c\ub418\uba74\uc11c \ub9ce\uc740 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc774\ucee4\uba38\uc2a4\uac00 \ub354 \uc911\uc694\ud55c \ucc44\ub110\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud3ec\uc2a4\ud2b8 \ucf54\ub85c\ub098 \uc2dc\ub300\uc5d0\uc11c \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ud2b9\ud788 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uae0d\uc815\uc801\uc778 \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc5ed\ub7c9\uc744 \uac16\ucd98 \uad6d\uac00\ub4e4\uc5d0\uc11c \uacc4\uc18d\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \uc5f0\ub839\ub300\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ubd90\ube44\ub294 \ub9e4\uc7a5\uc774 \uc544\ub2c8\ub77c \uc628\ub77c\uc778\uc5d0\uc11c \uc990\uae30\ub294 &#8220;\uc548\uc804\ud55c&#8221; \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc120\ud638\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13467\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/11.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/11.jpg 1000w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/11-300x150.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/06\/11-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/coronavirus-impact-dashboard\/\">Coronavirus Impact Dashboard<\/a>\ub97c \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc740 \uacfc\uc5f0 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? \uc18c\ube44\uc790\ub4e4\uc758 \uc0c8\ub85c\uc6b4 \uc77c\uc0c1\uacfc \uae30\uc900\uc774 \ub418\ub294 \uac00\uce58\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc138\uacc4\ub97c \ub4a4\ud754\ub4e0 \ucf54\ub85c\ub09819 \uc0ac\ud0dc\ub85c \uc2dc\uc7a5\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc73c\ub85c \ubc14\ub00c\uace0 \uc788\uc744\uae4c\uc694? \ucf54\ub85c\ub09819 \uc0ac\ud0dc \uc774\ud6c4 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\uac00 \uc77c\uc0c1\ud654\ub418\uba74\uc11c, \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \ub9de\uac8c \ubc14\ub00c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc694\ud55c \uc131\uacf5 \uc694\uc778\uc740 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\ub97c \uc608\uce21\ud558\uace0 \uc774\uc640 \uad00\ub828\ub41c \uc7a5\uae30\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574 \uc2ec\uac01\ud558\uac8c \uc601\ud5a5\uc744 \ubc1b\uc740 \uc5c5\uacc4\ub4e4\uc744 \ubcf4\ub2e4 \uc2e0\uc18d\ud558\uac8c [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":13469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-13448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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