{"id":13549,"date":"2020-07-13T15:14:18","date_gmt":"2020-07-13T15:14:18","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/economic-rebound-marketing-strategies\/"},"modified":"2021-01-06T19:35:13","modified_gmt":"2021-01-06T19:35:13","slug":"%ea%b2%bd%ec%a0%9c-%eb%b0%98%eb%93%b1-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%bd%ec%a0%9c-%eb%b0%98%eb%93%b1-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"2020 \ub9ac\ubc14\uc6b4\ub4dc \uac00\uc774\ub4dc: \ubd88\ud655\uc2e4\ud55c \uacbd\uc81c \uc18d\uc5d0\uc11c 7\uac00\uc9c0 \ub9c8\ucf00\ud305 \ub3c4\uc804\uacfc\uc81c\ub97c \uadf9\ubcf5\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\ucf54\ub85c\ub09819 \ud655\uc0b0\uc758 \uc9c4\uc6d0\uc774 \ub41c \ub274\uc695\uc2dc\ub294 \uc774\ubc88 \uc8fc\ubd80\ud130 2\ub2e8\uacc4 \uacbd\uc81c \uc7ac\uac1c \uc870\uce58\uc5d0 \ub4e4\uc5b4\uac14\uc2b5\ub2c8\ub2e4. \uc774\ub85c\uc368 \uc18c\ub9e4\uc810, \ub808\uc2a4\ud1a0\ub791, \ubbf8\uc6a9\uc2e4, \uc790\ub3d9\ucc28 \ub300\ub9ac\uc810\ub4e4\uc740 \ud2b9\uc815 \uc548\uc804 \uc870\uce58\ub97c \ucde8\ud55c \ud6c4 \uace0\uac1d\uc744 \ub2e4\uc2dc \ub9de\uc744 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \ub2e4\ub978 \uc9c0\uc5ed\uacfc \uc804 \uc138\uacc4\uc758 \uc77c\ubd80 \uc0ac\uc5c5\uc7a5\ub4e4\uc774 \ubb38\uc744 \uc5f0\uc9c0\ub294 \uaf64 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub09819\uac00 \uc808\uc815\uc5d0 \ub2ec\ud558\uc790, \uc138\uacc4 \uacbd\uc81c\uc758 \uc8fc\uc694 \ubd80\ubd84\uc774 \uac70\uc758 \uc644\uc804\ud558\uac8c \uac00\uc0c1\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc138\uacc4\ub294 \ucf54\ub85c\ub09819 \ubc1c\uc0dd \uc774\uc804\uacfc \ub2e4\ub984 \uc5c6\uc5b4 \ubcf4\uc774\uc9c0\ub9cc, \uc18c\ube44\uc790\ub4e4\uc740 \uc27d\uac8c \ub2e4\uc2dc \uc774\uc804\uc758 \uad6c\ub9e4 \uc2b5\uad00\uc73c\ub85c \ub3cc\uc544\uac00\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uac00 \ucd5c\uadfc \uc804 \uc138\uacc4 13,000\uba85 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \ub9ce\uc740 \uc774\ub4e4\uc740 \ucf54\ub85c\ub09819 \ubc1c\uc0dd \ud6c4 \uad73\uc5b4\uc9c4 \uc628\ub77c\uc778 \uad6c\ub9e4 \uc2b5\uad00\uc744 \uacc4\uc18d \uc720\uc9c0\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. 3\ubd84\uc758 2\uac00 \ub118\ub294 \uc751\ub2f5\uc790\ub4e4\uc740 \uc790\ud0dd \ub300\ud53c \uc911 \ubc1c\uacac\ud55c \uc628\ub77c\uc778 \uad6c\ub9e4 \ud615\ud0dc \uc911 \uc801\uc5b4\ub3c4 \ud55c\uac00\uc9c0\ub294 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \uc774\uc6a9\ud560 \uc608\uc815\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<sup>1<\/sup><\/p>\n<p>\uc804 \uc138\uacc4 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ub7ec\ud55c <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ec%82%ac%ed%9a%8c%ec%a0%81-%ea%b1%b0%eb%a6%ac%eb%91%90%ea%b8%b0-%ea%b2%bd%ec%a0%9c%eb%a1%9c-%ec%9d%b8%ed%95%9c-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%b3%80%ed%99%94%ec%99%80-%eb%a7%88%ec%bc%80%ed%8c%85\/\">\uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \ud589\ub3d9<\/a>\uc5d0 \ube60\ub974\uac8c \uc801\uc751\ud558\uba70 \ub514\uc9c0\ud138\uc5d0 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \uac16\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uad6d\uac00\uc5d0\uc11c \uacbd\uc81c \ud68c\ubcf5\uc758 \uae30\ubbf8\uac00 \ubcf4\uc774\ub294 \uc9c0\uae08, \ub9c8\ucf00\ud130\ub4e4\uc740 \uadf8 \ub2e4\uc74c \ub3c4\uc804\uacfc\uc81c\uc5d0 \uc5b4\ub5bb\uac8c \ub300\uc751\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<h3>\uacbd\uae30 \ud68c\ubcf5\uc5d0 \ub300\ube44\ud55c \ub9c8\ucf00\ud305<\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ub9e4\uc77c \ub9c8\ucf00\ud130\ub4e4\uacfc \ub300\ud654\ub97c \ud569\ub2c8\ub2e4. \uc774\ub4e4\uc758 \ub2f9\uba74\uacfc\uc81c\uc5d0 \ub300\ud574 \uadc0\ub97c \uae30\uc6b8\uc774\uace0 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ed%8f%ac%ec%8a%a4%ed%8a%b8-%ec%bd%94%eb%a1%9c%eb%82%98-%ec%83%81%ed%99%a9%ec%97%90%ec%84%9c-%ec%95%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%a1%b0%ec%a0%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\">\uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4<\/a>.<\/p>\n<p>\uc774\ub807\uac8c \uc5bb\uc740 \uc9c0\uc2dd\uc744 \ubaa8\ub4e0 \uc774\ub4e4\uacfc \uacf5\uc720\ud558\uace0\uc790, \uc0c8\ub85c\uc6b4 \uac00\uc774\ub4dc\uc778 <a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR.pdf\"><strong>2020 \ub9ac\ubc14\uc6b4\ub4dc:<\/strong><\/a><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR.pdf\"><strong>\uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uacbd\uc81c\ub97c \uc704\ud55c 7\uac00\uc9c0 \uad11\uace0 \uc804\ub7b5<\/strong><\/a>\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9c8\ucf00\ud130\ub4e4\uc774 \uc9c1\uba74\ud55c \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uacfc\uc81c\ub4e4\uc744 \ud574\uacb0\ud558\ub294\ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub798\uc5d0\uc11c \uac01 \ub3c4\uc804\uacfc\uc81c\uc640 \uc194\ub8e8\uc158\uc744 \ud655\uc778\ud558\uc2dc\uace0, <a href=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR.pdf\">\uc804\uccb4 \uac00\uc774\ub4dc\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc5ec<\/a> \ubaa8\ub4e0 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud55c \uc138\ubd80 \ub2e8\uacc4\ub4e4\uc744 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<h3>\ub9c8\ucf00\ud305\uc758 7\uac00\uc9c0 \uc8fc\uc694 \ub3c4\uc804\uacfc\uc81c &amp; \uc194\ub8e8\uc158<\/h3>\n<h4><strong>\ub3c4\uc804\uacfc\uc81c<\/strong><strong> #1: <\/strong><strong>\uad11\uace0<\/strong> <strong>\uc608\uc0b0<\/strong> <strong>\uac10\uc18c<\/strong><\/h4>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/advertising-strategies-guide-for-the-social-distancing-economy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13550\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_04.png\" alt=\"Challenge: Reduced Advertising Budget. Needless to say, a lot has changed since advertisers originally set their 2020 budgets and they need to do more with less. Whether it be working with shrinking spend or a smaller staff, advertisers still need to meet their goals and keep their businesses growing.\" width=\"1702\" height=\"956\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_04.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_04-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_04-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_04-768x432.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_04-1536x864.png 1536w\" sizes=\"auto, (max-width: 1702px) 100vw, 1702px\" \/><\/a><\/p>\n<h4><strong>\uc194\ub8e8\uc158<\/strong><strong>: <\/strong><strong>\ud37c\ud3ec\uba3c\uc2a4<\/strong> <strong>\ub9c8\ucf00\ud305\uc5d0<\/strong> <strong>\uc9d1\uc911<\/strong><strong>.<\/strong><\/h4>\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uba74 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc774 \uc5b4\ub5bb\uac8c \uc9c0\ucd9c\ub418\uace0 \uc788\ub294\uc9c0 \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\uacfc\ub97c \uba85\ud655\ud558\uace0 \ud655\uc778\ud558\uace0 \uac01 \ucea0\ud398\uc778\uc758 ROI\ub97c \uc774\ud574\ud574\uc57c, \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \uc9c0\ucd9c\uc744 \uc9d1\uc911\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294\ub370 \uc804\ub150\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub3c4\uc804\uacfc\uc81c<\/strong><strong> #2: <\/strong><strong>\ub9e4\uc7a5<\/strong> <strong>\ud3d0\uc1c4<\/strong><\/h4>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/advertising-strategies-guide-for-the-social-distancing-economy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13552\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_07.png\" alt=\"Challenge: Store Closures. During the peak of the coronavirus outbreak, many nonessential retailers closed their brick-and-mortar stores due to government regulations. That meant all sales shifted to digital and ecommerce had to be their main revenue-driver. Now some retailers are reopening stores, but with increased health and safety measures. But many consumers are still practicing social distancing, avoiding crowded stores, and doing most of their shopping online.\" width=\"1704\" height=\"958\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_07.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_07-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_07-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_07-768x432.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_07-1536x864.png 1536w\" sizes=\"auto, (max-width: 1704px) 100vw, 1704px\" \/><\/a><\/p>\n<h4><strong>\uc194\ub8e8\uc158<\/strong><strong>: <\/strong><strong>\uc624\ud504\ub77c\uc778<\/strong> <strong>\ub9e4\uc7a5\uc758<\/strong> <strong>\ucda9\uc131\uace0\uac1d\uc744<\/strong> <strong>\ud1b5\ud574<\/strong> <strong>\ucc44\ub110<\/strong> <strong>\uc804\ubc18\uc5d0\uc11c<\/strong> <strong>\ub9e4\ucd9c<\/strong> <strong>\ud5a5\uc0c1<\/strong><strong>.<\/strong><\/h4>\n<p>\ub9e4\uc7a5\uc744 \ud3d0\uc1c4\ud574\uc57c \ud588\ub358 \ub9ce\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ub9e4\uc7a5 \ubc0f \uc624\ud504\ub77c\uc778 \ud310\ub9e4\ub97c \uc704\ud55c \uc608\uc0b0\uc744 \uc628\ub77c\uc778 \uc804\ub7b5 \ubc0f \uc774\ucee4\uba38\uc2a4\ub85c \uc7ac\ubd84\ubc30\ud588\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5\uc758 \uc704\uce58\uc5d0 \ub530\ub77c, \ub9ac\ud14c\uc77c\ub7ec\ub294 \ucda9\uc131\ub3c4\uac00 \ub192\uc740 \ub9e4\uc7a5 \uace0\uac1d\uc5d0\uac8c \ub9e4\uc7a5\uc758 \uc601\uc5c5 \uc7ac\uac1c \uc18c\uc2dd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud574\uc8fc\uace0 \uadf8 \ub3d9\uc548\uc740 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub3c4\uc804\uacfc\uc81c<\/strong><strong> #3: <\/strong><strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ud30c\ud2b8\ub108<\/strong> <strong>\uc640\ud574<\/strong><\/h4>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/advertising-strategies-guide-for-the-social-distancing-economy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13554\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_11.png\" alt=\"Challenge: Retail Partner Disruptions. Brands that rely on their retail partners for in-store sales have a similar challenge to retailers: They want to reach their offline shoppers online while stores remain closed, or their in-store buyers prefer to shop online from home. However, most brands don\u2019t have point-of-sale data, so there\u2019s a different solution for them.\" width=\"1702\" height=\"952\" \/><\/a><\/p>\n<h4><strong>\uc194\ub8e8\uc158<\/strong><strong>: <\/strong><strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\uc6f9\uc0ac\uc774\ud2b8\uc758<\/strong> <strong>\ub124\uc774\ud2f0\ube0c<\/strong> <strong>\uad11\uace0<\/strong> <strong>\ub4f1<\/strong> <strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ubbf8\ub514\uc5b4\uc5d0<\/strong> <strong>\ud22c\uc790<\/strong><strong>.<\/strong><\/h4>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc\uac00 \uc774\ubbf8 \uc790\uc0ac\uc758 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\uace0 \uc788\ub294 \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc2dc\ud574 \uc801\uadf9\uc801\uc73c\ub85c \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\uac70\ub098 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc628\ub77c\uc778 \uac80\uc0c9\uacfc \uad6c\ub9e4\uac00 \uae09\uc99d\ud568\uc5d0 \ub530\ub77c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc6f9\uc0ac\uc774\ud2b8 \ud648\ud398\uc774\uc9c0, \uac80\uc0c9 \ud398\uc774\uc9c0 \ub610\ub294 \uc0c1\ud488 \uc124\uba85 \ud398\uc774\uc9c0 \ub4f1 \ub514\uc9c0\ud138 \uc9c4\uc5f4\ub300\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \ud6a8\uacfc\uc801\uc73c\ub85c \ubd80\uac01\ub420 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub3c4\uc804\uacfc\uc81c<\/strong><strong> #4: <\/strong><strong>\uc2e0\uaddc<\/strong> <strong>\uace0\uac1d<\/strong> <strong>\ud655\ubcf4<\/strong><\/h4>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/advertising-strategies-guide-for-the-social-distancing-economy\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13556\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_14.png\" alt=\"Challenge: New Customer Acquisition. The social distancing economy is driving high demand for products like webcams, gaming, crafts, and nonperishable food items. While many businesses are selling these must-have products, consumers don\u2019t know which retailer has the products they need in stock. That\u2019s why some online sellers are having trouble attracting new customers to their ecommerce sites.\" width=\"1706\" height=\"958\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_14-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_14-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_14-768x432.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_14-1536x864.png 1536w\" sizes=\"auto, (max-width: 1706px) 100vw, 1706px\" \/><\/a><\/p>\n<h4><strong>\uc194\ub8e8\uc158<\/strong><strong>: <\/strong><strong>\uc218\uc694\uac00<\/strong> <strong>\ub9ce\uc740<\/strong> <strong>\uc0c1\ud488\uc744<\/strong> <strong>\uc801\uadf9\uc801\uc73c\ub85c<\/strong> <strong>\ucc3e\uace0<\/strong> <strong>\uc788\ub294<\/strong> <strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\uc624\ub514\uc5b8\uc2a4\uc5d0<\/strong> <strong>\ub3c4\ub2ec<\/strong><strong>.<\/strong><\/h4>\n<p>\ubaa8\ub4e0 \uac83\uc774 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uace0 \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc774 \uc8fc \ub2e8\uc704\ub85c \ubcc0\ud558\uace0 \uc788\ub2e4\ub294 \ub9d0\uc740 \uc774\ub4e4\uc774 \ud544\uc694\ub85c \ud558\ub294 \uc0c1\ud488\ub3c4 \ubc14\ub00c\uace0 \uc788\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4. \uad11\uace0\ub85c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\ub294 \uc790\uc0ac \uc0c1\ud488\uc744 \ucc3e\uace0 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uae08 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uae38 \uc6d0\ud558\uc2ed\ub2c8\uae4c? <a href=\"https:\/\/www2.criteo.com\/l\/126241\/2020-05-04\/7b6p9s\">\ud06c\ub9ac\ud14c\uc624\uac00 \uc5b4\ub5bb\uac8c \uad11\uace0 \ucea0\ud398\uc778 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294\uc9c0 \uc6e8\ube44\ub098\ub97c \uc2dc\uccad\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. &gt;&gt;\u00a0<\/a><\/p>\n<h4><strong>\ub3c4\uc804\uacfc\uc81c<\/strong><strong> #5: <\/strong><strong>\uc571<\/strong> <strong>\uc720\uc9c0\uc728<\/strong> <strong>\ud5a5\uc0c1<\/strong><\/h4>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/advertising-strategies-guide-for-the-social-distancing-economy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13558\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_18.png\" alt=\"Challenge: App Retention. As consumers increase their screen time while they stay at home, many are using mobile apps to shop, play games, consume content, and stay connected with friends and family. At Criteo, we surveyed US consumers in early April and found that 8 out of 10 respondents are using gaming apps, news apps, social networking apps, and video-streaming apps at least once per day. However, more than one-third of app users said they would be likely to delete an app they downloaded during this time. App businesses need a strategy to retain these users for the long term.\" width=\"1702\" height=\"958\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_18.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_18-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_18-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_18-768x432.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_18-1536x864.png 1536w\" sizes=\"auto, (max-width: 1702px) 100vw, 1702px\" \/><\/a><\/p>\n<h4><strong>\uc194\ub8e8\uc158<\/strong><strong>: <\/strong><strong>\uc0ac\uc6a9\uc790<\/strong> <strong>\uacbd\ud5d8\uc5d0<\/strong> <strong>\uc9d1\uc911<\/strong><strong>.<\/strong><\/h4>\n<p>\uc778\uc571 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e8\uae30\uc801\uc73c\ub85c \uc571\uc744 \uc124\uce58\ud574 \uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\uc744 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294\ub370 \uc9d1\uc911\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc900\ube44\uac00 \ub418\uc168\uc2b5\ub2c8\uae4c? \uc571 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uad81\uadf9\uc801 \uac00\uc774\ub4dc \ubc1b\uc544\ubcf4\uae30 &gt;&gt;<\/p>\n<h4><strong>\ub3c4\uc804\uacfc\uc81c<\/strong><strong> #6: <\/strong><strong>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/strong><strong> &amp; <\/strong><strong>\uba54\uc2dc\uc9c0<\/strong><\/h4>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/advertising-strategies-guide-for-the-social-distancing-economy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13560\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_21.png\" alt=\"Challenge: Creative &amp; Messaging. The coronavirus outbreak has forced advertisers to think about how their message will be perceived by their customers. Many are changing their approach to digital advertising to ensure they\u2019re being sensitive to consumers\u2019 needs and their message isn\u2019t tone-deaf.\" width=\"1704\" height=\"956\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_21-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_21-768x432.png 768w\" sizes=\"auto, (max-width: 1704px) 100vw, 1704px\" \/><\/a><\/p>\n<h4><strong>\uc194\ub8e8\uc158<\/strong><strong>: <\/strong><strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\uc0dd\ud65c<\/strong> <strong>\ubc29\uc2dd\uc5d0<\/strong> <strong>\uc801\uc751\ud574\ub098\uac00\ub294<\/strong> <strong>\uace0\uac1d\ub4e4\uc5d0\uac8c<\/strong> <strong>\uc601\uac10<\/strong> <strong>\ubc0f<\/strong> <strong>\ub3d9\uae30<\/strong> <strong>\ubd80\uc5ec<\/strong><strong>.<\/strong><\/h4>\n<p>\ucd5c\uadfc Kantar\uac00 \uc804 \uc138\uacc4 35,000\uc5ec \uba85\uc758 \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \ub300\ub2e4\uc218(77%)\uc758 \uc18c\ube44\uc790\ub294 \ube0c\ub79c\ub4dc\uac00 \u201c\uc0c8\ub85c\uc6b4 \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0 \uc774\uc57c\uae30\ub97c \ud574\uc8fc\uc5b4\uc57c \ud55c\ub2e4\u201d\uace0 \uc0dd\uac01\ud558\uace0 \uc788\uc73c\uba70, 70%\ub294 \ube0c\ub79c\ub4dc\uac00 \u201c\uc548\uc2ec\uc2dc\ucf1c\uc8fc\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud574\uc57c \ud55c\ub2e4\u201d\uace0 \uc0dd\uac01\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uad11\uace0\ub97c \uc9c0\uc18d\uc2dc\ud0a4\uba70 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uba54\uc2dc\uc9c0\ub97c \uc870\uc815\ud574\ub098\uac00\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub3c4\uc804\uacfc\uc81c<\/strong><strong> #7: <\/strong><strong>\uc218\uc694<\/strong> <strong>\uac10\uc18c<\/strong><\/h4>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/advertising-strategies-guide-for-the-social-distancing-economy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13562\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR_Page_25.png\" alt=\"Challenge: Reduced Demand. The truth is that not every advertiser is going to offer products or services that are in high demand in a social distancing economy. Advertisers in categories such as travel, events, and automotive have experienced less demand during the pandemic, but this doesn\u2019t mean they should stop marketing.\" width=\"1704\" height=\"954\" \/><\/a><\/p>\n<h4><strong>\uc194\ub8e8\uc158<\/strong><strong>: <\/strong><strong>\uc815\uc0c1\ud654\uc5d0<\/strong> <strong>\ub300\ube44\ud55c<\/strong> <strong>\uc18c\ube44\uc790<\/strong> <strong>\uc2e0\ub8b0\ub97c<\/strong> <strong>\uad6c\ucd95<\/strong><strong>.<\/strong><\/h4>\n<p>\uc815\ud655\ud558\uac8c \uc5b8\uc81c \uae30\uc874 \uc77c\uc0c1\uc73c\ub85c \ubcf5\uadc0\ud558\uac8c \ub420\uc9c0\ub294 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \ucf54\ub85c\ub09819 \uc774\ud6c4\uc758 \uc138\uc0c1\uc740 \uc774\uc81c\uae4c\uc9c0\uc640\ub294 \ub2e4\ub97c \uac83\uc784\uc744 \uc778\uc9c0\ud558\uace0 \ud3ec\uc2a4\ud2b8 \ucf54\ub85c\ub098 \uc2dc\ub300\uc5d0\uc11c \uace0\uac1d\uc744 \ub3c4\uc6b8 \ubc29\ubc95\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"color: blue;\">\uac01 \uc194\ub8e8\uc158\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0 \uc2e4\uc81c \uc0ac\ub840\ub97c \ud655\uc778\ud558\ub824\uba74 \uc9c0\uae08 \uc804\uccb4 \uac00\uc774\ub4dc\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/span><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/ebook-CoronavirusImpact-Rebound-Strategie_KOR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13565 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/Blog-2020-Rebound-Advertising-Strategies-KR.png\" alt=\"\" width=\"1251\" height=\"313\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/Blog-2020-Rebound-Advertising-Strategies-KR.png 1251w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/Blog-2020-Rebound-Advertising-Strategies-KR-300x75.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/Blog-2020-Rebound-Advertising-Strategies-KR-1024x256.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/07\/Blog-2020-Rebound-Advertising-Strategies-KR-768x192.png 768w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/a><\/p>\n<p><sup>1<\/sup>\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624\uc758 \u2018\uc815\uc810\uc744 \uc9c0\ub098 \ud68c\ubcf5\uc73c\ub85c\u2019 \uc124\ubb38\uc870\uc0ac, \uc804 \uc138\uacc4, 2020\ub144 5\uc6d4 13\uc77c~29\uc77c, n=13,532<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; \ucf54\ub85c\ub09819 \ud655\uc0b0\uc758 \uc9c4\uc6d0\uc774 \ub41c \ub274\uc695\uc2dc\ub294 \uc774\ubc88 \uc8fc\ubd80\ud130 2\ub2e8\uacc4 \uacbd\uc81c \uc7ac\uac1c \uc870\uce58\uc5d0 \ub4e4\uc5b4\uac14\uc2b5\ub2c8\ub2e4. \uc774\ub85c\uc368 \uc18c\ub9e4\uc810, \ub808\uc2a4\ud1a0\ub791, \ubbf8\uc6a9\uc2e4, \uc790\ub3d9\ucc28 \ub300\ub9ac\uc810\ub4e4\uc740 \ud2b9\uc815 \uc548\uc804 \uc870\uce58\ub97c \ucde8\ud55c \ud6c4 \uace0\uac1d\uc744 \ub2e4\uc2dc \ub9de\uc744 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \ub2e4\ub978 \uc9c0\uc5ed\uacfc \uc804 \uc138\uacc4\uc758 \uc77c\ubd80 \uc0ac\uc5c5\uc7a5\ub4e4\uc774 \ubb38\uc744 \uc5f0\uc9c0\ub294 \uaf64 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\uac00 \uc808\uc815\uc5d0 \ub2ec\ud558\uc790, \uc138\uacc4 \uacbd\uc81c\uc758 \uc8fc\uc694 \ubd80\ubd84\uc774 \uac70\uc758 \uc644\uc804\ud558\uac8c \uac00\uc0c1\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc138\uacc4\ub294 \ucf54\ub85c\ub09819 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":13569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173,461],"coauthors":[],"class_list":{"0":"post-13549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020 \ub9ac\ubc14\uc6b4\ub4dc \uac00\uc774\ub4dc: \ubd88\ud655\uc2e4\ud55c \uacbd\uc81c \uc18d\uc5d0\uc11c 7\uac00\uc9c0 \ub9c8\ucf00\ud305 \ub3c4\uc804\uacfc\uc81c\ub97c \uadf9\ubcf5\ud558\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" 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