{"id":13743,"date":"2020-08-03T17:59:10","date_gmt":"2020-08-03T17:59:10","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=13743"},"modified":"2020-09-15T10:48:13","modified_gmt":"2020-09-15T10:48:13","slug":"%ec%bd%94%eb%a1%9c%eb%82%9819-%ec%9d%b4%ed%9b%84-%ed%95%9c%ea%b5%ad%ec%9d%b8%ec%9d%98-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9-%ed%8c%a8%ed%84%b4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bd%94%eb%a1%9c%eb%82%9819-%ec%9d%b4%ed%9b%84-%ed%95%9c%ea%b5%ad%ec%9d%b8%ec%9d%98-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9-%ed%8c%a8%ed%84%b4\/","title":{"rendered":"\ucf54\ub85c\ub09819 \uc774\ud6c4 \ud55c\uad6d\uc778\uc758 \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9 \ud328\ud134"},"content":{"rendered":"

 <\/p>\n

\ucf54\ub85c\ub098 19\uac00 \ube60\ub974\uac8c \ud655\uc0b0\ud558\uba70 \uc808\uc815\uc5d0 \ub2e4\ub2e4\ub790\ub358 \uc2dc\uae30, \uc804 \uc138\uacc4\uc758 \uc0ac\ub78c\ub4e4\uc740 \uc9d1\uc5d0\uc11c \ubb34\uc5c7\uc744 \ud558\uba70 \uc2dc\uac04\uc744 \ubcf4\ub0c8\uc744\uae4c\uc694? \uc804 \uc138\uacc4\uc778\uc758 \uc9d1\ucf55 \uc0dd\ud65c\uc744 \uc9c0\ud0a8 \uac83\uc740 \ubaa8\ubc14\uc77c \uae30\uae30\uc600\uc2b5\ub2c8\ub2e4. App Annie\uc758 \ubcf4\uace0\uc11c\ub294 \ucf54\ub85c\uac00 19 \ud655\uc0b0 \ubc29\uc9c0\ub97c \uc704\ud55c \ubd09\uc1c4\ub839\uc774 \uc138\uacc4 \uacf3\uacf3\uc5d0\uc11c \uc2dc\ud589\ub418\uc5c8\uc744 \ub54c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\ub7c9\uc774 \ub208\uc5d0 \ub744\uac8c \ub298\uc5c8\ub2e4\uace0 \ubc1d\ud614\ub294\ub370\uc694. 2020\ub144 2\ubd84\uae30 4~6\uc6d4 \ubaa8\ubc14\uc77c \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub294 \uc57d 350\uc5b5 \uac74\uc744 \ub118\uc5b4\uc130\uace0, \ud2b9\ud788 4\uc6d4\uc5d0\ub294 \ubaa8\ubc14\uc77c \uc571 \uc774\uc6a9 \uc2dc\uac04\uc774 2,000\uc5b5 \uc2dc\uac04\uc744 \ub118\uc5b4\uc11c\uba70 \uc0ac\uc0c1 \ucd5c\uace0\uce58\ub97c \uae30\ub85d\ud558\uae30\ub3c4 \ud588\uc8e0.<\/p>\n

\ud55c\uad6d\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \ucf54\ub85c\ub098 19 \uc0ac\ud0dc\uac00 \uc0b0\uc5c5 \uc804\ubc18\uc744 \ub4a4\ud754\ub4dc\ub294 \uac00\uc6b4\ub370 \uacbd\uae30 \uce68\uccb4\ub85c \uc774\uc5b4\uc9c8 \ub4ef \ubcf4\uc600\uc9c0\ub9cc, \uad6d\ub0b4 \ubaa8\ubc14\uc77c \uc571 \uc2dc\uc7a5\uc740 \uc624\ud788\ub824 \ube60\ub974\uac8c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\ub85c \uc778\ud574 \uc2e4\ub0b4 \uc0dd\ud65c\uc774 \uae38\uc5b4\uc9c0\uba74\uc11c \uc77c\uc0c1\uc758 \ub9ce\uc740 \ubd80\ubd84\uc744 \ub2e4\uc591\ud55c \ubaa8\ubc14\uc77c \uc571\uacfc \ud574\uacb0\ud574\uc57c \ud588\uae30 \ub54c\ubb38\uc774\uc8e0. \ud06c\ub9ac\ud14c\uc624\uc758 <2020 \uc571 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \ubcf4\uace0\uc11c><\/a><\/strong>\uc5d0 \ub530\ub974\uba74, \ud55c\uad6d\uc758 \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc571\uc744 \ud1b5\ud574 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uace0, \uc0ac\ub791\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uc18c\ud1b5\ud558\uba70, \uc7ac\ubbf8\ub97c \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 4\uc6d4 \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ud55c\uad6d\uc778\ub4e4\uc758 \uc571 \uc0ac\uc6a9 \ud328\ud134\uc5d0\uc11c \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uba87 \uac00\uc9c0 \uc0ac\uc2e4\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucf54\ub85c\ub098\u00a019\u00a0\uc0ac\ud0dc \uc774\ud6c4 \ud55c\uad6d\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \ub2e4\uc6b4\ub85c\ub4dc\ub41c \uc571\uc740?<\/strong><\/h3>\n

\"\"<\/p>\n

–\u00a0<\/strong>\ubc30\ub2ec<\/strong><\/p>\n

\ucf54\ub85c\ub098 19 \uc774\ud6c4 \ud55c\uad6d \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc678\ucd9c\ud558\uc9c0 \uc54a\uace0 \ubc30\ub2ec \uc571\uc744 \ud1b5\ud574 \uc9d1\uc5d0\uc11c \uc2dd\uc0ac\ub97c \ud574\uacb0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub098 19 \uc774\ud6c4 \uc74c\uc2dd \ubc0f \uc2dd\ub8cc\ud488 \ubc30\ub2ec \uc571\uc744 \uc0c8\ub86d\uac8c \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc751\ub2f5\uc790\uac00 \uac01\uac01 36%, 34%\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\ub294\ub370\uc694. \ud55c\uad6d\uc5d0\uc11c \uc628\ub77c\uc778 \ubc30\ub2ec \uc571\uc740 \uc774\ubbf8 \uc77c\uc0c1 \uae4a\uc219\uc774 \uc790\ub9ac \uc7a1\uc740 \uc9c0 \uc624\ub798\uc9c0\ub9cc \ucf54\ub85c\ub098 19 \uc774\ud6c4 \uac15\ub825\ud55c \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\uac00 \uc2dc\ud589\ub418\uba74\uc11c \uc2dd\ub2f9\uc744 \ubc29\ubb38\ud558\uae30\ubcf4\ub2e4 \ubc30\ub2ec \uc571\uc744 \ud1b5\ud574 \uc9d1\uc5d0\uc11c \uc2dd\uc0ac\ub97c \ud574\uacb0\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \uae09\uc99d\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud55c\uad6d\uc778 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc74c\uc2dd \ubc30\ub2ec\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc9d1\uc5d0\uc11c \uc694\ub9ac\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc2dd\ub8cc\ud488 \uc5ed\uc2dc \ubc30\ub2ec \uc571\uc744 \ud1b5\ud574 \uc8fc\ubb38\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub098 19\ub85c \uc778\ud574 \uc0c8\ub86d\uac8c \ubc30\ub2ec \uc571\uc758 \ud3b8\ub9ac\ud568\uc744 \uacbd\ud5d8\ud558\uac8c \ub41c \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc0ac\ud0dc\uac00 \uc5b4\ub290 \uc815\ub3c4 \uc9c4\uc815\ub41c \uc774\ud6c4\uc5d0\ub3c4 \ubc30\ub2ec \uc571\uc744 \uc9c0\uc18d\ud574\uc11c \uc0ac\uc6a9\ud560 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n

–\u00a0<\/strong>\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8<\/strong><\/p>\n

\ud55c\uad6d \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc571\uc744 \ud1b5\ud574 \uc9d1\uc5d0\uc11c\ub3c4 \uc990\uac70\uc6b4 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub098 19\uc758 \ud655\uc0b0 \uc5ec\ud30c\ub85c \ud559\uc0dd\ub4e4\uc758 \uac1c\ud559\u00b7\uac1c\uac15 \uc5f0\uae30\uc640 \ub354\ubd88\uc5b4 \uc7ac\ud0dd\uadfc\ubb34\ub97c \ucc44\ud0dd\ud558\ub294 \uc9c1\uc7a5\uc778\ub4e4\uc774 \ub298\uc5b4\ub098\uba74\uc11c \uc9d1\ucf55 \uc0dd\ud65c\uc744 \ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub9ce\uc544\uc84c\ub294\ub370\uc694. \uadf9\uc7a5, \uacf5\uc5f0\uc7a5, \ub180\uc774\uacf5\uc6d0 \ub4f1 \uc9d1 \ubc16\uc5d0\uc11c \uc5ec\uac00\ub97c \uc990\uae38 \uc218 \uc788\ub294 \uc2dc\uc124\ub4e4\uc758 \uc0ac\uc6a9\uc5d0 \uc81c\ud55c\uc774 \uc0dd\uae30\uc790 \uc9d1\uc5d0\uc11c \ub180 \ubc29\ubc95\uc744 \ub354\uc6b1 \uc801\uadf9\uc801\uc73c\ub85c \ucc3e\uae30 \uc2dc\uc791\ud55c \uac83\uc774\uc8e0. \ubc29\ubc95\uc740 \ub2e4\uc591\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc804\uccb4 \uc751\ub2f5\uc790\uc758 33%\uac00 \ub137\ud50c\ub9ad\uc2a4\uc640 \uac19\uc740 \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud588\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uac8c\uc784 \uc571\uacfc \ud31f\uce90\uc2a4\ud2b8, \uc74c\uc545, \uc624\ub514\uc624 \uc571 \uc5ed\uc2dc \uac01\uac01 29%, 25%\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

–\u00a0<\/strong>\uae08\uc735<\/strong><\/p>\n

\ubaa8\ubc14\uc77c \uae08\uc735 \uc5ed\uc2dc \uc774\ubbf8 \ud55c\uad6d \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c\ub294 \ub9e4\uc6b0 \uc775\uc219\ud55c \uc601\uc5ed\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud604\uc0c1\uc740 \ucf54\ub85c\ub09819\ub85c \uae08\uc735 \ud658\uacbd\uc758 \ube44\ub300\uba74\ud654\uac00 \ube60\ub974\uac8c \uc9c4\ud589\ub418\uba74\uc11c \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9c0\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \ud55c\uad6d \uc571 \uc0ac\uc6a9\uc790\uc758 31%\ub294 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\ub85c \uc790\ud0dd\uc5d0 \uba38\ubb34\ub974\ub294 \ub3d9\uc548 \uae08\uc735 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ud540\ud14c\ud06c \uc5c5\uacc4\uac00 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uc5c5\uadf8\ub808\uc774\ub4dc\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uacf5\uaca9\uc801\uc778 \uac1c\ubc1c\uacfc \ub9c8\ucf00\ud305\uc5d0 \ub098\uc11c\uace0 \uc788\ub294 \uac00\uc6b4\ub370 \uae08\uc735\uc0ac\ub3c4 \ud540\ud14c\ud06c \uc5c5\uacc4\uc640 \uc190\uc744 \uc7a1\uace0 \ub2e4\uc591\ud55c \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc120\ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\ub300\ubcc4<\/strong> \uc571<\/strong> \uc0ac\uc6a9\uc758<\/strong> \ud2b9\uc9d5\uc740<\/strong>?<\/strong><\/h3>\n

\"\"<\/p>\n

\ud55c\uad6d\uc758 \ubaa8\ubc14\uc77c \uc571 \uc2dc\uc7a5\uc740 Z \uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uac00 \uc774\ub04c\uace0 \uc788\ub2e4\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2d9\ub2c8\ub2e4. Z \uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc571 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uce5c\uc219\ub3c4\uc640 \uc120\ud638\ub3c4\uac00 \ub192\uc73c\uba70, \uc774\ub7ec\ud55c \uacbd\ud5a5\uc740 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uac00 \uc544\ub2cc \ub300\ubd80\ubd84\uc758 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uadf8 \uac00\uc6b4\ub370 \ucf54\ub85c\ub098 \uc774\ud6c4 Z \uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uac00 \uac00\uc7a5 \ub9ce\uc774 \ub2e4\uc6b4\ub85c\ub4dc \ud55c \uc571\uc740 \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d(42%)\uacfc \uac8c\uc784(39%)\uc785\ub2c8\ub2e4. X \uc138\ub300\ub294 \uc5ed\uc2dc \ub9ac\ud14c\uc77c\/\uc2dd\ub8cc\ud488\/\uc74c\uc2dd \uad6c\ub9e4, \uc815\ubcf4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc571\uc5d0 \uad00\uc2ec\uc774 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubca0\uc774\ube44\ubd90 \ubc0f \uce68\ubb35\uc758 \uc138\ub300\ub294 \uc571 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \uc774\uc804 \uc138\ub300\ubcf4\ub2e4 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc740 \ud3b8\uc774\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uaca9\ucc28\ub294 \ucf54\ub85c\ub098 19 \uc774\ud6c4 \uc810\ucc28 \uc904\uc5b4\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub860\uc870\uc0ac \uc804\ubb38\uae30\uc5c5 \ub2d0\uc2a8\ucf54\ub9ac\uc544\uac00 \uc9c0\ub09c\ud574 12\uc6d4 \ubc1c\ud45c\ud55c \u2018\uc138\ub300\ubcc4 \ubaa8\ubc14\uc77c \ub3d9\uc601\uc0c1 \uc560\ud50c\ub9ac\ucf00\uc774\uc158(\uc571) \uc774\uc6a9\ud589\ud0dc \ubd84\uc11d\u2019 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ubca0\uc774\ube44\ubd90 \uc138\ub300\uc758 \uc720\ud29c\ube0c \uc810\uc720\uc728\uc740 80%\ub97c \ub118\uc5b4\uc130\uace0, \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uc774\uc6a9\ud558\ub294 60\ub300\uc758 77%\uac00 \uc720\ud29c\ube0c\ub97c \uc774\uc6a9\ud558\uace0 \uc788\ub2e4\uace0 \ud558\ub294\ub370\uc694. \uc774\uc5d0 \ube44\ud574 \uc628\ub77c\uc778 \uad6c\ub9e4\uac00 \uac00\ub2a5\ud55c \uc9d1\ub2e8\uc740 26%\uc5d0 \ubd88\uacfc\ud55c \uc218\uc900\uc774\uc5c8\uc8e0. \uadf8\ub7ec\ub098 \u00a0\ucf54\ub85c\ub098 19 \uc774\ud6c4 \uc911\uc7a5\ub144\uce35 \uc5ed\uc2dc \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud55c \ubc30\ub2ec, \uc1fc\ud551, \uae08\uc735 \ub4f1 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud55c \uc804\uc790\uc0c1\uac70\ub798\ub97c \uacbd\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 X\uc138\ub300 \uc774\ud6c4 \uc751\ub2f5\uc790\uc758 3\ubd84\uc758 1\uc774 \ucf54\ub85c\ub098 19 \uc774\ud6c4 \uc74c\uc2dd \ubc30\ub2ec \ub610\ub294 \uae08\uc735 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud588\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc571<\/strong>\u00a0<\/strong>\uc124\uce58<\/strong>\u00a0<\/strong>\uc99d\uac00\ub97c<\/strong>\u00a0<\/strong>\uacac\uc778\ud558\ub294<\/strong>\u00a0<\/strong>\uac83\uc740<\/strong>\u00a0<\/strong>\uc785\uc18c\ubb38\uacfc<\/strong>\u00a0<\/strong>\ud0c0\uac9f<\/strong>\u00a0<\/strong>\uad11\uace0<\/strong><\/h3>\n

\u00a0<\/strong>\u00a0<\/strong>\u00a0<\/strong>\u00a0<\/strong>\"\"<\/p>\n

\uadf8\ub807\ub2e4\uba74 \ud55c\uad6d\uc758 \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc5b4\ub5a4 \uacbd\ub85c\ub85c \uc0c8\ub85c\uc6b4 \uc571\uc744 \uc54c\uace0 \ub2e4\uc6b4\ub85c\ub4dc\ud588\uc744\uae4c\uc694? \uac00\uc7a5 \uac15\ub825\ud55c \ub3d9\uc778\uc740 \uc9c0\uc778\uc758 \ucd94\ucc9c\uc785\ub2c8\ub2e4. \uc790\uc2e0\uc774 \uc798 \uc544\ub294 \uc0ac\ub78c\uc758 \ucd94\ucc9c\ubcf4\ub2e4 \ub354 \ubbff\uc744 \ub9cc\ud55c \uc815\ubcf4\ub294 \uc5c6\uc73c\ub2c8\uae4c\uc694. \ud06c\ub9ac\ud14c\uc624\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ucf54\ub85c\ub098 19 \ubc1c\uc0dd \ud6c4 \ud55c\uad6d \uc571 \uc0ac\uc6a9\uc790\uc758 3\ubd84\uc758 1 \uc774\uc0c1\uc774 \uac00\uc871, \uce5c\uad6c \ub610\ub294 \uc9c1\uc7a5 \ub3d9\ub8cc\uc758 \ucd94\ucc9c\uc744 \ubc1b\uace0 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud588\ub2e4\uace0 \ubc1d\ud614\ub294\ub370\uc694. \ud55c\ud3b8 \uad11\uace0 \ub610\ud55c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc6f9\uc0ac\uc774\ud2b8 \uad11\uace0 \uc678\uc5d0\ub3c4 \uc808\ubc18 \uc774\uc0c1\uc758 \ud55c\uad6d \uc0ac\uc6a9\uc790\ub4e4\uc740 SNS(27%), TV(23%) \ub610\ub294 \ub2e4\ub978 \uc571(23%)\uc5d0\uc11c \uad11\uace0\ub97c \ubcf4\uace0 \ud2b9\uc815 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud588\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc6b4\ub85c\ub4dc\ud55c<\/strong> \uc571<\/strong>,\u00a0<\/strong>\uc5bc\ub9c8\ub098<\/strong> \uc790\uc8fc<\/strong> \uc0ac\uc6a9\ud560\uae4c<\/strong>?<\/strong><\/h3>\n

\"\"<\/p>\n

\ud55c\uad6d\uc778\ub4e4\uc758 \uc571 \uc0ac\uc6a9\uc5d0 \uc788\uc5b4 \uac00\uc7a5 \uc555\ub3c4\uc801\uc778 \ube48\ub3c4\uc218\ub97c \ub098\ud0c0\ub0b4\uace0 \uc788\ub294 \uce74\ud14c\uace0\ub9ac\ub294 SNS\uc785\ub2c8\ub2e4. \ucf54\ub85c\ub098 19 \uc774\ud6c4 \uc678\ucd9c\uc774 \uc904\uba70 \uc0ac\uc9c4\uc744 \ucc0d\ub294 \uc77c\ub3c4 \ud568\uaed8 \uc904\uc5b4\ub4e4\uba74\uc11c \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uc0ac\uc6a9\ub7c9\uc740 \uc18c\ud3ed \uac10\uc18c\ud588\ub2e4\uace0 \ud558\ub294\ub370\uc694. \uadf8\ub798\ub3c4 \uc5ec\uc804\ud788 \uc751\ub2f5\uc790\uc758 69%\uac00 SNS \uc571\uc744 \ud558\ub8e8\uc5d0 \uc5ec\ub7ec \ucc28\ub840 \uc0ac\uc6a9\ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc740 \ud31f\uce90\uc2a4\ud2b8, \uc74c\uc545, \uc624\ub514\uc624 \uc571\uc774\ub098 \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d, \uac8c\uc784, \ub274\uc2a4 \ub4f1\uc758 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub97c \uc704\ud55c \uc571 \uc5ed\uc2dc \ud558\ub8e8\uc5d0\ub3c4 \uc5ec\ub7ec \ucc28\ub840 \uc774\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\uc1fc\ud551 \uc571\uc774\ub098 \ubc30\ub2ec \uc571\uc758 \uacbd\uc6b0, \uc77c\uc8fc\uc77c\uc5d0 \uba87 \ubc88\uc529 \uc0ac\uc6a9\ud558\ub294 \ud3b8\uc785\ub2c8\ub2e4. \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\uc640 \ud568\uaed8 \uc2dc\ud589\ub41c \uc7ac\ud0dd\uadfc\ubb34 \ubc29\uce68\uc73c\ub85c \ub300\ubd80\ubd84\uc758 \ud55c\uad6d\uc778 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc0dd\uc0b0\uc131, \uae08\uc735, \uc601\uc0c1 \ud68c\uc758 \ub4f1\uc758 \uc720\ud2f8\ub9ac\ud2f0 \uad00\ub828 \uc571\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n

\uc571<\/strong> \ub2e4\uc6b4\ub85c\ub4dc<\/strong> \ud6c4<\/strong> \uafb8\uc900\ud788<\/strong> \uc0ac\uc6a9\ud560<\/strong> \uac00\ub2a5\uc131\uc740<\/strong>?<\/strong><\/h3>\n

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\ucf54\ub85c\ub098 19\ub85c \uc778\ud574 \uc9d1\uc5d0 \uba38\ubb3c\uba74\uc11c \uc0c8\ub86d\uac8c \ub2e4\uc6b4\ub85c\ub4dc \ud55c \uc571\ub4e4\uc744 \uc790\uc8fc \uc0ac\uc6a9\ud558\uace0 \uc788\uc9c0\ub9cc, \uc774 \uc571\ub4e4\uc774 \uc0ac\uc6a9\uc790\ub4e4\uc758 \ubaa8\ubc14\uc77c \uae30\uae30\uc5d0 \uc55e\uc73c\ub85c\ub3c4 \ucb49 \ub0a8\uc544\uc788\uc744 \uc9c0\ub294 \ubbf8\uc9c0\uc218\uc785\ub2c8\ub2e4. \uc804\uccb4 \uc751\ub2f5\uc790\uc758 30% \uc774\uc0c1\uc774 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc571\ub4e4\uc744 \uc0ad\uc81c\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4\uace0 \ub300\ub2f5\ud588\ub294\ub370\uc694. \ub2e4\uc6b4\ub85c\ub4dc\uac00 \uc9c0\uc18d\uc801\uc778 \uc0ac\uc6a9\uc73c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0 \uc0ac\uc6a9\uc790\ub294 \uc571\uc744 \uc0ad\uc81c\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc571 \uc0ac\uc6a9\uc790 \ud2b9\ud788 \uc80a\uc740\uce35 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uc9c0\uc2dc\ud0a4\ub294 \uac83\uc774 \uad00\uac74\uc785\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ucf54\ub85c\ub098 \uc774\uc804\uc758 \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9 \ud328\ud134\uc744 \ubcf4\uc544\ub3c4 \uc571 \ub2e4\uc6b4\ub85c\ub4dc \ud6c4 \uc2e4\uc81c\ub85c \uc0ac\uc6a9\ud558\ub294 \uc571\uc740 \ub9ce\uc9c0 \uc54a\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ub300\ub2e4\uc218\uc758 \ud55c\uad6d \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uac1c\uc778 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\uc5d0 10\uac1c \uc774\uc0c1\uc758 \uc571\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc9c0\ub9cc, 67%\ub294 \ud558\ub8e8\uc5d0 1~10\uac1c\uc758 \uc571\ub9cc \uc0ac\uc6a9\ud55c\ub2e4\uace0 \ub2f5\ud588\ub294\ub370\uc694.\u00a0\ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 \uc9c0\ub09c 3\uac1c\uc6d4\ub3d9\uc548 1~5\uac1c\uc758 \uc720\ub8cc \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc751\ub2f5\uc790\uac00 \uac70\uc758 \uc808\ubc18\uc5d0 \ub2ec\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4.<\/p>\n

\uc720\ub8cc<\/strong> \uc571\uacfc<\/strong> \uc778\uc571<\/strong> \uad6c\ub9e4\uc5d0<\/strong> \ub300\ud55c<\/strong> \uc120\ud638\ub294<\/strong>?<\/strong><\/h3>\n

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\ud55c\uad6d\uc758 \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uad6c\ub9e4\ub098 \uc720\ud2f8\ub9ac\ud2f0 \uc571\uc758 \uacbd\uc6b0\ub294 \ubb34\ub8cc \uc571\uc5d0 \ub300\ud55c \uc120\ud638\uac00 \uc555\ub3c4\uc801\uc73c\ub85c \ub192\uc9c0\ub9cc, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc720\ub8cc \uc571 \uc0ac\uc6a9\uc5d0 \ub300\ud574\uc11c\ub294 \uc9c0\ubd88 \uc758\uc0ac\ub97c \uac16\uace0 \uc788\uace0, \uc6d0\ud558\ub294 \uae30\ub2a5, \ucf58\ud150\uce20, \uc544\uc774\ud15c \ub4f1\uc5d0 \ub300\ud574\uc11c\ub294 \uc778\uc571 \uad6c\ub9e4\uc5d0\ub3c4 \uac1c\uc758\uce58 \uc54a\ub294 \ud3b8\uc785\ub2c8\ub2e4. \uc911\uc7a5\ub144\uce35\uc758 \uacbd\uc6b0 Z\u00a0<\/strong>\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ubcf4\ub2e4 \uc720\ub8cc \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud560 \ud655\ub960\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8 \uac8c\uc784 \uc571\uc744 \uc990\uaca8 \uc0ac\uc6a9\ud558\ub294 \uc80a\uc740 \uce35\uc740 \uc911\uc7a5\ub144\uce35\ubcf4\ub2e4 \uc778\uc571 \uad6c\ub9e4\uc5d0 \uc801\uadf9\uc801\uc785\ub2c8\ub2e4.\u00a0\ucf54\ub85c\ub098 19 \uc774\ud6c4 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc571\uc5d0\uc11c \uc778\uc571 \uad6c\ub9e4\ub97c \ud560 \uc758\uc0ac\uac00 \uc788\ub2e4\uace0 \ub300\ub2f5\ud55c \uc751\ub2f5\uc790\uc758 \ube44\uc728\uc740 \uc808\ubc18 \uc774\uc0c1\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ud55c\uad6d\uc758 \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc778\uc571 \uad11\uace0\uc5d0 \ub300\ud55c \uc811\uadfc\ub3c4 \uc5ed\uc2dc \ub192\uc740 \ud3b8\uc785\ub2c8\ub2e4. \uc808\ubc18 \uac00\ub7c9\uc758 \ud55c\uad6d \uc0ac\uc6a9\uc790\uac00 \uc9c0\ub09c 6\uac1c\uc6d4 \uc778\uc571 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uc801\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\ub294\ub370\uc694. \uad11\uace0 \ud6c4 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c4 \uacbd\uc6b0\ub3c4 38%\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucf54\ub85c\ub098 19 \uc774\ud6c4 \ubaa8\ubc14\uc77c \uae30\uae30\uc640 \ub354\uc6b1 \uce5c\ubc00\ud574\uc9c4 \ud55c\uad6d\uc778 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \ube44\uc2b7\ud55c \uc815\ub3c4\ub85c \uc571 \uc0ac\uc6a9\uc744 \uc720\uc9c0\ud560 \uc9c0\ub294 \ubbf8\uc9c0\uc218\uc785\ub2c8\ub2e4. \ub2e8 \ud55c \ubc88\uc758 \uae0d\uc815\uc801\uc778 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc740 \uc120\uc0ac\ud558\ub294 \uc77c\uc774 \uadf8 \uc5b4\ub5a4 \uad11\uace0\ubcf4\ub2e4 \uc911\uc694\ud55c \uc2dc\uc810\uc785\ub2c8\ub2e4. \ucf54\ub85c\ub098 19\ub85c \uc778\ud574 \uc0c8\ub86d\uac8c \uc720\uc785\ub41c \uc0ac\uc6a9\uc790\ub97c \ub9cc\uc871\uc2dc\ud0a4\ub294 \uae30\ub2a5\uacfc \uc11c\ube44\uc2a4\ub97c \uad6c\ud604\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud55c\uad6d \ubaa8\ubc14\uc77c \uc720\uc800\ub4e4\uc758 \uc571 \uc0ac\uc6a9 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud558\uc5ec \ub354\uc6b1 \uc790\uc138\ud788 \uc54c\uace0\uc790 \ud558\uc2dc\ub098\uc694? \ud06c\ub9ac\ud14c\uc624\uc758 2020 \uc571 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubcf4\uace0\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc<\/a> \ud558\uc138\uc694.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

  \ucf54\ub85c\ub098 19\uac00 \ube60\ub974\uac8c \ud655\uc0b0\ud558\uba70 \uc808\uc815\uc5d0 \ub2e4\ub2e4\ub790\ub358 \uc2dc\uae30, \uc804 \uc138\uacc4\uc758 \uc0ac\ub78c\ub4e4\uc740 \uc9d1\uc5d0\uc11c \ubb34\uc5c7\uc744 \ud558\uba70 \uc2dc\uac04\uc744 \ubcf4\ub0c8\uc744\uae4c\uc694? \uc804 \uc138\uacc4\uc778\uc758 \uc9d1\ucf55 \uc0dd\ud65c\uc744 \uc9c0\ud0a8 \uac83\uc740 \ubaa8\ubc14\uc77c \uae30\uae30\uc600\uc2b5\ub2c8\ub2e4. App Annie\uc758 \ubcf4\uace0\uc11c\ub294 \ucf54\ub85c\uac00 19 \ud655\uc0b0 \ubc29\uc9c0\ub97c \uc704\ud55c \ubd09\uc1c4\ub839\uc774 \uc138\uacc4 \uacf3\uacf3\uc5d0\uc11c \uc2dc\ud589\ub418\uc5c8\uc744 \ub54c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\ub7c9\uc774 \ub208\uc5d0 \ub744\uac8c \ub298\uc5c8\ub2e4\uace0 \ubc1d\ud614\ub294\ub370\uc694. 2020\ub144 2\ubd84\uae30 4~6\uc6d4 \ubaa8\ubc14\uc77c \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub294 \uc57d 350\uc5b5 \uac74\uc744 \ub118\uc5b4\uc130\uace0, \ud2b9\ud788 […]<\/p>\n","protected":false},"author":55,"featured_media":13757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-13743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ucf54\ub85c\ub09819 \uc774\ud6c4 \ud55c\uad6d\uc778\uc758 \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9 \ud328\ud134 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ucf54\ub85c\ub098 19 \uc0ac\ud0dc\uac00 \uc0b0\uc5c5 \uc804\ubc18\uc744 \ub4a4\ud754\ub4dc\ub294 \uac00\uc6b4\ub370 \uacbd\uae30 \uce68\uccb4\ub85c \uc774\uc5b4\uc9c8 \ub4ef \ubcf4\uc600\uc9c0\ub9cc, \uad6d\ub0b4 \ubaa8\ubc14\uc77c \uc571 \uc2dc\uc7a5\uc740 \uc624\ud788\ub824 \ube60\ub974\uac8c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 4\uc6d4 \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ud55c\uad6d\uc778\ub4e4\uc758 \uc571 \uc0ac\uc6a9 \ud328\ud134\uc5d0\uc11c \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uba87 \uac00\uc9c0 \uc0ac\uc2e4\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%bd%94%eb%a1%9c%eb%82%9819-%ec%9d%b4%ed%9b%84-%ed%95%9c%ea%b5%ad%ec%9d%b8%ec%9d%98-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9-%ed%8c%a8%ed%84%b4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ucf54\ub85c\ub09819 \uc774\ud6c4 \ud55c\uad6d\uc778\uc758 \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9 \ud328\ud134 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ucf54\ub85c\ub098 19 \uc0ac\ud0dc\uac00 \uc0b0\uc5c5 \uc804\ubc18\uc744 \ub4a4\ud754\ub4dc\ub294 \uac00\uc6b4\ub370 \uacbd\uae30 \uce68\uccb4\ub85c \uc774\uc5b4\uc9c8 \ub4ef \ubcf4\uc600\uc9c0\ub9cc, \uad6d\ub0b4 \ubaa8\ubc14\uc77c \uc571 \uc2dc\uc7a5\uc740 \uc624\ud788\ub824 \ube60\ub974\uac8c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 4\uc6d4 \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ud55c\uad6d\uc778\ub4e4\uc758 \uc571 \uc0ac\uc6a9 \ud328\ud134\uc5d0\uc11c \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uba87 \uac00\uc9c0 \uc0ac\uc2e4\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ucf54\ub85c\ub09819-\uc774\ud6c4-\ud55c\uad6d\uc778\uc758-\ubaa8\ubc14\uc77c-\uc571-\uc0ac\uc6a9-\ud328\ud134\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-03T17:59:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-15T10:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/08\/pexels-bongkarn-thanyakij-3803232-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"973\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": 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