{"id":13772,"date":"2020-08-04T15:17:16","date_gmt":"2020-08-04T15:17:16","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/sparrow-why-birds-may-play-a-key-role-in-the-future-of-advertising\/"},"modified":"2021-01-06T19:35:03","modified_gmt":"2021-01-06T19:35:03","slug":"sparrow-%ea%b4%91%ea%b3%a0%ec%9d%98-%eb%af%b8%eb%9e%98%ec%97%90%ec%84%9c-%ec%83%88%eb%93%a4%ec%9d%b4-%ec%a4%91%ec%9a%94%ed%95%9c-%ec%97%ad%ed%95%a0%ec%9d%84-%ed%95%a0-%ea%b2%83%ec%9c%bc%eb%a1%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/sparrow-%ea%b4%91%ea%b3%a0%ec%9d%98-%eb%af%b8%eb%9e%98%ec%97%90%ec%84%9c-%ec%83%88%eb%93%a4%ec%9d%b4-%ec%a4%91%ec%9a%94%ed%95%9c-%ec%97%ad%ed%95%a0%ec%9d%84-%ed%95%a0-%ea%b2%83%ec%9c%bc%eb%a1%9c\/","title":{"rendered":"SPARROW: \uc0ac\uc6a9\uc790\uc758 \uc548\uc804\ud558\uace0 \uae0d\uc815\uc801\uc778 \uad11\uace0 \uacbd\ud5d8\uc744 \uc704\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc81c\uc548"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ucd5c\uadfc \uc560\ub4dc\ud14c\ud06c \uc5c5\uacc4\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc0ac\uc6a9\uc774 \uae08\uc9c0\ub41c \uc774\ud6c4\uc758 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uacc4\ud68d\uc744 \uc787\ub2ec\uc544 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc6a9\uc790, \uad11\uace0\uc8fc, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5\ub4e4\ub85c \uad6c\uc131\ub41c \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \uc120\uc21c\ud658\uc744 \uc9c0\uc6d0\ud558\uace0 \ubcf4\ub2e4 \ub098\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uad6c\uae00\uc758 \uacbd\uc6b0, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uad00\uc2ec \uadf8\ub8f9 \uad11\uace0\uac00 \uc0ac\uc6a9\uc790 \ub808\ubca8 \uad11\uace0\ub97c \uc5b4\ub5bb\uac8c \ub300\uccb4\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uc81c\uc548\ud558\ub294 TURTLEDOVE(Two Uncorrelated Requests, Then Locally-Executed Decision On Victory)\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc\ubc29\uc2dd\uc740 \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub85c \uc775\uba85 \ucc98\ub9ac\ub41c \uc0ac\uc6a9\uc790 \uac1c\uac1c\uc778\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uacf5\ud1b5\ub41c \uad00\uc2ec\uc0ac\ub97c \uac00\uc9c4 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc5d0 \ub9de\uac8c \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \uc870\uc815\ud560 \uac83\uc744 \uc81c\uc548\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uae0d\uc815\uc801\uc778 \uad11\uace0 \ud658\uacbd\uc744 \uc720\uc9c0\ud558\uba70, \ub208\uc55e\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad11\uace0\uc5d0 \uc790\uc2e0\uc758 \ud0d0\uc0c9 \ud589\ub3d9\uc774 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\ub97c \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ud22c\uba85\ud558\uac8c \ubcf4\uc5ec\uc8fc\uc790\ub294 \uc758\ub3c4\uc785\ub2c8\ub2e4. \uae30\uc220\uc801\uc73c\ub85c TURTLEDOVE\ub294 Chrome \ube0c\ub77c\uc6b0\uc800\uac00 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uace0 \uc2e4\uc2dc\uac04 \uc785\ucc30 \ubc0f \uad11\uace0 \uc11c\ube44\uc2a4\ub97c \uc218\ud589\ud560 \uac83\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4. \ub610\ud55c \uc131\uacfc \ubcf4\uace0\ub97c \ube0c\ub77c\uc6b0\uc800 \uc218\uc900\uc5d0\uc11c \uc9d1\uacc4\ud55c \ub2e4\uc74c, \uc5ec\ub7ec \ube0c\ub77c\uc6b0\uc800\ub4e4\uc758 \uc815\ubcf4\ub97c \ud569\uccd0 24\uc2dc\uac04 \ud6c4\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc81c\uc548\uc758 \ucde8\uc9c0\ub294 \uc88b\uc9c0\ub9cc, \uadf8 \uacb0\uacfc\uac00 \uc628\ub77c\uc778 \uad11\uace0\uc758 \ud544\uc694\uc131\uc5d0 \uc644\uc804\ud558\uac8c \ubd80\ud569\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. TURTLEDOVE\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub354 \ub9ce\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uae30\ucd08 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uc548\ud558\uc9c0\ub9cc, \uad11\uace0\uc8fc, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uad6c\uae00\uc758 \ud30c\ud2b8\ub108\ub4e4\uc774 \uc0ac\uc6a9\uc790\uc758 \uae0d\uc815\uc801\uc778 \uad11\uace0 \uacbd\ud5d8\uc5d0 \ud544\uc694\ud55c \ud1b5\uc81c\ub825\uacfc \ud22c\uba85\uc131\uc744 \uc5b4\ub5bb\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uc9c0\ub294 \uc81c\uc2dc\ud558\uace0 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub2e8\uc810\uc744 \ubcf4\uc644\ud558\uae30 \uc704\ud574, \uc9c0\ub09c 5\uc6d4 \ud06c\ub9ac\ud14c\uc624\ub294 W3C(World Wide Web Consortium)\uc5d0\uc11c SPARROW\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. SPARROW\ub294 TURTLEDOVE\uc758 \uc6d0\uce59\uc744 \uae30\ubc18\uc73c\ub85c \ud558\uba70, \uc0ac\uc6a9\uc790\uac00 \uae30\ub300\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc628\ub77c\uc778 \ud658\uacbd\uc740 \ubb3c\ub860 \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ubcf4\ub2e4 \ubd80\ud569\ub41c \uc811\uadfc\ubc29\uc2dd\uc744 \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>SPARROW(<\/strong><strong>\uc2a4\ud328\ub85c\uc6b0<\/strong><strong>)<\/strong><strong>\ub780<\/strong><strong>?<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/github.com\/BasileLeparmentier\/SPARROW\">SPARROW<\/a>(Secure Private Advertising Remotely Run on Webserver) \uc81c\uc548\uc740 TURTLEDOVE\uac00 \uc815\ud55c \uae30\ubcf8 \ud2c0\uc5d0 \ub9de\ucdb0 \uace0\uc548\ub418\uc5c8\uc9c0\ub9cc, \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \ubcf4\ub2e4 \ub192\uc740 \uc81c\uc5b4 \ubc0f \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uad6c\uae00\uc758 \uc81c\uc548\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ubaa9\uc801\uc744 \ub461\ub2c8\ub2e4. \uc8fc\uc694 \uac1c\uc120 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uc7a0\uc7ac<\/strong> <strong>\uace0\uac1d<\/strong> <strong>\ubc1c\uacac<\/strong> <strong>\ubc0f<\/strong> <strong>\ud655\uc7a5<\/strong><strong>:<\/strong> SPARROW\ub294 \uc0ac\uc6a9\uc790\uac00 \uc18d\ud55c \uad00\uc2ec \uadf8\ub8f9\uc744 \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790 \ud2b8\ub798\ud53d \uc720\uc785\uacfc \ud310\ub9e4\ub97c \ucd09\uc9c4\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0\uc8fc\uac00 \ud574\ub2f9 \uad00\uc2ec \uadf8\ub8f9\uc744 \ub300\uc0c1\uc73c\ub85c \uc5b4\ud37c \ud37c\ub110 \ubc0f \ub8e9\uc5b4\ub77c\uc774\ud06c(lookalike) \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucea0\ud398\uc778\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub85c \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uba70, SPARROW\ub294 \uadf8\ub8f9 \uae30\ubc18\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc811\uadfc\ubc29\uc2dd\uc73c\ub85c \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130<\/strong> <strong>\ubcf4\ud638<\/strong> <strong>\ubc0f<\/strong> <strong>\ubcf4\uc548<\/strong>: SPARROW\ub294 \ube0c\ub77c\uc6b0\uc800\uac00 \uc544\ub2c8\ub77c \ub3c5\ub9bd\uc801\uc778 \uc81c3\uc790 \ub610\ub294 \uac8c\uc774\ud2b8\ud0a4\ud37c\uac00 \uc2e4\uc2dc\uac04 \ube44\ub529\uc744 \uc2e4\ud589\ud560 \uac83\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4. \uac8c\uc774\ud2b8\ud0a4\ud37c\ub294 \uad11\uace0\uc8fc, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uc560\ub4dc\ud14c\ud06c \ud30c\ud2b8\ub108\ub4e4\uc774 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc0ac\uc640 \ud0d0\uc0c9 \uad00\ub828 \uac1c\uc778\uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc5c6\ub3c4\ub85d \ud558\uc5ec \uc0ac\uc6a9\uc790 \uadf8\ub8f9 \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\ubbf8\ub514\uc5b4 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\uc758 \ucd09\uc9c4\uc790\ub85c\uc11c, \uac8c\uc774\ud2b8\ud0a4\ud37c\ub294 \uc0ac\uc6a9\uc790 \uadf8\ub8f9 \ub370\uc774\ud130\ub97c \ub2e4\ub978 \uad11\uace0 \uad00\ub828 \uc5c5\uccb4\uac00 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc81c\uacf5\ud558\uae30 \uc804\uc5d0 \ubcf4\ud638, \uacf5\uc720 \ubc0f \uc775\uba85\ud654\ud560 \ucc45\uc784\uc744 \ub9e1\uac8c \ub429\ub2c8\ub2e4. \uae30\uc874 \uae30\uc220 \uc778\ud504\ub77c, \uc11c\ube44\uc2a4 \ud638\uc2a4\ud305 \uc5ed\ub7c9, \uc6f9 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc640\uc758 \uae30\uc874 \ud1b5\ud569\uc744 \uace0\ub824\ud560 \ub54c, \ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4 \uacf5\uae09\uc5c5\uccb4 \ub610\ub294 SSP(Supply Side Platform)\uac00 \uc774\ub7ec\ud55c \uac8c\uc774\ud2b8\ud0a4\ud37c\uc758 \uc5ed\ud560\uc744 \uc798 \uc218\ud589\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>SPARROW<\/strong><strong>\ub294<\/strong> <strong>\uad11\uace0<\/strong> <strong>\uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758<\/strong> <strong>\ubaa8\ub4e0<\/strong> <strong>\uad6c\uc131\uc6d0\uc5d0\uac8c<\/strong> <strong>\uc5b4\ub5a4<\/strong> <strong>\ud61c\ud0dd\uc744<\/strong> <strong>\uc904<\/strong> <strong>\uc218<\/strong> <strong>\uc788\uc744\uae4c\uc694<\/strong><strong>?<\/strong><\/h3>\n<p>SPARROW\ub294 \uad11\uace0\uc8fc, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uc560\ub4dc\ud14c\ud06c \ud30c\ud2b8\ub108\ub4e4\uc5d0\uac8c \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294\ub370 \ud544\uc694\ud55c \uc815\ubcf4\uc640 \ud234\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\ubc95\uc744 \ud1b5\ud574 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc0ac\uc6a9\uc790\uc758 \ud0d0\uc0c9 \ud658\uacbd\uc740 \ub3d9\uc77c\ud558\uac8c \uc720\uc9c0\ub418\uba70 \uac1c\uc778\uc815\ubcf4\ub294 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ubcf4\ud638\ub429\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0\uc8fc\ub294 \ud37c\ud3ec\uba3c\uc2a4 \uc911\uc2ec \uad11\uace0\ub97c \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uc720\uc9c0\ud558\uace0 \ud604\uc7ac\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\uba70 \ube0c\ub79c\ub4dc\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \ube44\uc988\ub2c8\uc2a4\ub97c \uc218\uc775\ud654\ud558\uace0 \uad11\uace0 \uc548\uc804\uc131\uc744 \uc81c\uc5b4\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc560\ub4dc\ud14c\ud06c \uacf5\uae09\uc5c5\uccb4\ub294 \ud37c\ud3ec\uba3c\uc2a4 \uc911\uc2ec \uad11\uace0\uc640 \ubcf4\uace0 \uae30\ub2a5\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uad11\uace0\uc758 \uac00\uce58\uac00 \uc62c\ubc14\ub974\uac8c \uad50\ud658\ub418\ub824\uba74, \uad11\uace0 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \ubaa8\ub4e0 \uad6c\uc131\uc6d0\uc758 \ub2c8\uc988\uac00 \ucda9\uc871\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. SPARROW\ub294 TURTLEDOVE\ub97c \ubcf4\uac15\ud558\uc5ec \ubaa8\ub4e0 \uad6c\uc131\uc6d0\ub4e4\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uac8c\uc774\ud2b8\ud0a4\ud37c\uac00<\/strong> <strong>\uc0ac\uc6a9\uc790<\/strong> <strong>\ub370\uc774\ud130\ub97c<\/strong> <strong>\ud310\ub9e4\ud558\uc9c0<\/strong> <strong>\ubabb\ud558\ub3c4\ub85d<\/strong> <strong>\uc5b4\ub5bb\uac8c<\/strong> <strong>\ubcf4\uc7a5\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\uc744\uae4c\uc694<\/strong><strong>?<\/strong><\/h3>\n<p>TURTLEDOVE\uc640 SPARROW\uc758 \uc124\uacc4\uc5d0\ub294 \ubaa8\ub450 \uc5b4\ub5a4 \ud615\ud0dc\ub85c\ub4e0 \uc11c\ubc84 \uce21 \uc2a4\ud1a0\ub9ac\uc9c0\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uac8c\uc774\ud2b8\ud0a4\ud37c\uac00 \ub370\uc774\ud130 \ud310\ub9e4\ub97c \ud558\uc9c0 \ubabb\ud558\uac8c \ub9cc\ub4e4\uae30 \uc704\ud55c \uba87 \uac00\uc9c0 \uc635\uc158\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ubcc4\ud55c \uad00\ub9ac \uccb4\uacc4\ub97c \ud1b5\ud574 \uc804\ub2f4 \uad6c\uc870\ub97c \uc0dd\uc131\ud558\ub294 \uac83\uc774 \ud55c\uac00\uc9c0 \ubc29\ubc95\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \ubc29\ubc95\uc740 \uac8c\uc774\ud2b8\ud0a4\ud37c\uac00 \ub370\uc774\ud130 \ubcf4\ud638 \ub2f9\uad6d\uc758 \uc815\uae30\uc801\uc778 \uac10\uc0ac\ub97c \ubc1b\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e4\ub978 \ud55c\uac00\uc9c0\ub294 \ub370\uc774\ud130 \uad00\ub9ac \uad00\ud589(\uc608: \ub370\uc774\ud130 \ubcf4\uc874)\uacfc \uacf5\uac1c API\ub97c \uc9c0\uc815\ud558\uc5ec \ub370\uc774\ud130\uac00 \uc624\uc6a9\ub418\uc9c0 \uc54a\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc635\uc158\ub4e4\uc740 \uc2e4\ud604 \uac00\ub2a5\ud558\uace0 \uc2e4\uc6a9\uc801\uc774\uc9c0\ub9cc, \uc774 \ubb38\uc81c\uc5d0 \ub300\ud55c \ub9cc\uc871\uc2a4\ub7fd\uace0 \uc9c0\uc18d\uc801\uc774\uba70 \uacac\uace0\ud55c \uc194\ub8e8\uc158\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uc5c5\uacc4\uc758 \ub2e4\ub978 \uc870\uc9c1\ub4e4\uacfc \ud611\ub825\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ucd5c\uc801\ud654\ub41c <\/strong><strong>SPARROW\uc758 \ub9ac\ud3ec\ud305<\/strong> <strong>\uae30\ub2a5\uc740<\/strong> <strong>\uc5b4\ub5a4<\/strong> <strong>\ubaa8\uc2b5\uc77c\uae4c\uc694<\/strong><strong>?<\/strong><\/h3>\n<p>\uac74\uc124\uc801\uc778 \uc5c5\uacc4 \uc804\ubc18\uc758 \ud53c\ub4dc\ubc31 \ub355\ubd84\uc5d0 \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc <a href=\"https:\/\/github.com\/BasileLeparmentier\/SPARROW\/blob\/master\/Reporting_in_SPARROW.md\">SPARROW\uc758 \ubcf4\uace0 \uae30\ub2a5<\/a>\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uad11\uace0\uc8fc\uc758 \uc131\uacfc\ub97c \uc800\ud574\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ub354\uc6b1 \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ub85c\uadf8 \ub808\ubca8 \ubcf4\uace0 \uae30\ub2a5\uc744 \uac8c\uc774\ud2b8\ud0a4\ud37c\uac00 \uc81c\uacf5\ud558\ub294 \ub2e4\uc591\ud55c \uad11\uace0 \ud65c\uc6a9 \uc0ac\ub840\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc138 \uac00\uc9c0 \uc218\uc900\uc758 \ubcf4\uace0\ub85c \ub300\uccb4\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ucea0\ud398\uc778 \ube44\uc6a9 \ubc0f \uccad\uad6c \uad00\ub9ac\ub97c \uc704\ud55c \uc2e0\uc18d\ud55c \uc9d1\uacc4 \ubcf4\uace0\uc11c<\/li>\n<li>\ubd80\uc815 \ud589\uc704 \uac10\uc9c0, \ucea0\ud398\uc778 \ucd5c\uc801\ud654, AB \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uba54\ucee4\ub2c8\uc998\uc744 \uc0ac\uc6a9\ud558\ub294 \ub9de\ucda4\ud654\ub41c \ub514\uc2a4\ud50c\ub808\uc774 \ub808\ubca8 \ubcf4\uace0\uc11c<\/li>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \uac10\uc0ac\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \ubaa8\ub4e0 \uc81c\uacf5\ub41c \uad11\uace0 \ubaa9\ub85d\uc774 \ud3ec\ud568\ub41c \ubcf4\uace0\uc11c<\/li>\n<\/ul>\n<p>TURTLEDOVE\ub97c \uc0ac\uc6a9\ud558\uba74 \ube0c\ub77c\uc6b0\uc800\uac00 \uad11\uace0 \ube44\ub529\uc5d0 \ub300\ud55c \ub77c\uc774\ube0c \ub370\uc774\ud130 \ud53c\ub4dc\ub97c \ubc18\ud658\ud558\uc9c0 \uc54a\uc73c\ubbc0\ub85c, \ud06c\ub9ac\ud14c\uc624\uc640 \uac19\uc740 \uad11\uace0 \ud50c\ub7ab\ud3fc\uacfc \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \ube0c\ub77c\uc6b0\uc800\ub85c\ubd80\ud130 \uc218 \uc2dc\uac04 \ud6c4\uc5d0 \ub610\ub294 \ud558\ub8e8\uc5d0 \ud55c \ubc88\uc529\ub9cc \uad11\uace0 \ub178\ucd9c\uc5d0 \ub300\ud55c \uc9d1\uacc4 \ubcf4\uace0\uc11c\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc124\uacc4\ub294 \uad11\uace0\uc8fc\uc758 \uc131\uacfc\ub97c \uc800\ud574\ud560 \uc218 \uc788\uc73c\uba70, \ud2b9\ud788 \ud65c\ubc1c\ud558\uac8c \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \uc2dc\uae30\uc5d0 \uacfc\ub3c4\ud55c \uad11\uace0 \ube44\uc6a9 \uc9c0\ucd9c\uacfc \uacfc\ub2e4 \ub178\ucd9c\uc758 \uc704\ud5d8\uc744 \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc7a0\uc7ac\uc801\uc778 \ubd80\uc815 \uad11\uace0\ub97c \uc801\uc2dc\uc5d0 \ub9c9\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ub2e4\uc74c<\/strong> <strong>\ub2e8\uacc4\ub294<\/strong> <strong>\ubb34\uc5c7\uc77c\uae4c\uc694<\/strong><strong>?<\/strong><\/h3>\n<p>\uc628\ub77c\uc778 \uad11\uace0\uac00 \uc5b4\ub5a4 \ubaa8\uc2b5\uc774 \ub420 \uc9c0 \ub9ce\uc740 \uc694\uc18c\uac00 \uc5ec\uc804\ud788 \ubd88\ud22c\uba85\ud55c \uc0c1\ud0dc\uc9c0\ub9cc, \uc2a4\uc2a4\ub85c\ub97c \ub418\ub3cc\uc544 \ubcfc \uc218 \uc788\ub294 \uc774 \uc2dc\uac04\uc740 \uc5c5\uacc4\uc5d0\uac8c \ud6cc\ub96d\ud55c \uae30\ud68c\uac00 \ub420 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud55c \uac78\uc74c \ubb3c\ub7ec\uc11c\uc11c \uc0ac\uc6a9\uc790\uac00 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc644\uc804\ud788 \uae0d\uc815\uc801\uc778 \ub290\ub08c\uc744 \uac00\uc9c8 \uc218 \uc788\ub294 \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc744 \uc0dd\uac01\ud574 \ubcfc \uc218 \uc788\ub294 \ub4dc\ubb38 \uae30\ud68c\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>21\uc138\uae30\uc5d0 \ub9de\uac8c \uc628\ub77c\uc778 \uad11\uace0 \uad00\ud589\uc744 \uc7ac\uc124\uacc4\ud558\uba74 \uad00\uc2ec \uadf8\ub8f9\uc744 \ub6f0\uc5b4\ub118\uc5b4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc0ac\uc6a9\uc790 \ub808\ubca8 \ud0c0\uac9f\ud305\uacfc \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub204\uad6c\ub098 \uc790\uc2e0\uc758 \uc120\ud638\ub3c4\uc5d0 \ub9de\uac8c \uc628\ub77c\uc778 \ud658\uacbd\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad00\ub828 \uc5c5\uacc4\ub294 \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc635\uc158\uc744 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc81c\uacf5\ud558\uace0 \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \uad00\uc2ec\uc0ac\uc640 \uc694\uad6c\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc635\uc158\uc744 \uacb0\uc815\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc628\ub77c\uc778 \uad11\uace0\ub294 \uc55e\uc73c\ub85c 2\ub144 \ub3d9\uc548 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub97c \ubaa9\ub3c4\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ub458\ub7ec\uc2fc \ub300\ud654\ub294 \uacc4\uc18d \uc9c4\ud654\ud560 \uac83\uc774\uba70, \uc6b0\ub9ac \ubaa8\ub450\ub294 \ub354 \ub098\uc740 \uad11\uace0 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uba74\uc11c \ud568\uaed8 \ubc1c\uc804\ud574 \ub098\uac08 \uac83\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc2dc\uc2a4\ud15c, \uac15\ub825\ud558\uace0 \ub3c5\ub9bd\uc801\uc778 \ub9e4\uccb4 \uc0b0\uc5c5\uc744 \uc9c0\uc6d0\ud558\ub294 \uc2dc\uc2a4\ud15c \uadf8\ub9ac\uace0 \uc0ac\uc6a9\uc790\uac00 \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4\ub9cc \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud48d\ubd80\ud55c \ub9de\ucda4\ud654\uc758 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc2dc\uc2a4\ud15c\uc73c\ub85c \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n<p>SPARROW\ub294 \uacc4\uc18d \uc9c4\ud654 \uc911\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0 \uc5c5\uacc4\uc758 \ud611\ub825\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc774\ub04c\uba70 \uad00\ub828 \uae30\uc5c5 \ubc0f \ud30c\ud2b8\ub108\ub4e4\uacfc <a href=\"https:\/\/github.com\/BasileLeparmentier\/SPARROW\">SPARROW\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\uc744 \uacf5\uc720<\/a>\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc5d0 \ub3d9\ucc38\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\uc740 \ud06c\ub9ac\ud14c\uc624 \ud300\uc5d0\uac8c \uc9c1\uc811 \uc5f0\ub77d\uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ucd5c\uadfc \uc560\ub4dc\ud14c\ud06c \uc5c5\uacc4\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc0ac\uc6a9\uc774 \uae08\uc9c0\ub41c \uc774\ud6c4\uc758 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uacc4\ud68d\uc744 \uc787\ub2ec\uc544 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc6a9\uc790, \uad11\uace0\uc8fc, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5\ub4e4\ub85c \uad6c\uc131\ub41c \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \uc120\uc21c\ud658\uc744 \uc9c0\uc6d0\ud558\uace0 \ubcf4\ub2e4 \ub098\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uad6c\uae00\uc758 \uacbd\uc6b0, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uad00\uc2ec \uadf8\ub8f9 \uad11\uace0\uac00 \uc0ac\uc6a9\uc790 \ub808\ubca8 \uad11\uace0\ub97c \uc5b4\ub5bb\uac8c \ub300\uccb4\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uc81c\uc548\ud558\ub294 TURTLEDOVE(Two Uncorrelated Requests, Then Locally-Executed Decision [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":12955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-13772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPARROW: Why Birds May Play A Role in Advertising&#039;s Future | Criteo<\/title>\n<meta name=\"description\" content=\"To build a future of better advertising, Criteo released our SPARROW proposal to build on Google&#039;s TURTLEDOVE foundation. Find out more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/sparrow-%ea%b4%91%ea%b3%a0%ec%9d%98-%eb%af%b8%eb%9e%98%ec%97%90%ec%84%9c-%ec%83%88%eb%93%a4%ec%9d%b4-%ec%a4%91%ec%9a%94%ed%95%9c-%ec%97%ad%ed%95%a0%ec%9d%84-%ed%95%a0-%ea%b2%83%ec%9c%bc%eb%a1%9c\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPARROW: Why Birds May Play A Role in Advertising&#039;s Future | Criteo\" \/>\n<meta property=\"og:description\" content=\"To build a future of better advertising, Criteo released our SPARROW proposal to build on Google&#039;s TURTLEDOVE foundation. Find out more here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/sparrow-\uad11\uace0\uc758-\ubbf8\ub798\uc5d0\uc11c-\uc0c8\ub4e4\uc774-\uc911\uc694\ud55c-\uc5ed\ud560\uc744-\ud560-\uac83\uc73c\ub85c\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04T15:17:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T19:35:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/aerial-photo-of-buildings-and-roads-681335.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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