{"id":13888,"date":"2020-08-27T07:11:08","date_gmt":"2020-08-27T07:11:08","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=13888"},"modified":"2021-01-06T23:10:18","modified_gmt":"2021-01-06T23:10:18","slug":"%eb%b3%b4%ea%b3%a0%ec%84%9c-idc-%eb%b0%9c%ed%91%9c-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%eb%8f%85%eb%a6%bd-%ec%95%a0%eb%93%9c%ed%85%8c%ed%81%ac-%ea%b8%b0%ec%97%85-%eb%b6%80%eb%ac%b8-1%ec%9c%84","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b3%b4%ea%b3%a0%ec%84%9c-idc-%eb%b0%9c%ed%91%9c-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%eb%8f%85%eb%a6%bd-%ec%95%a0%eb%93%9c%ed%85%8c%ed%81%ac-%ea%b8%b0%ec%97%85-%eb%b6%80%eb%ac%b8-1%ec%9c%84\/","title":{"rendered":"[\ubd84\uc11d \ubcf4\uace0\uc11c] IDC \ubc1c\ud45c: \ud06c\ub9ac\ud14c\uc624, \ub3c5\ub9bd \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5 \ubd80\ubb38 1\uc704"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>2020\ub144 7\uc6d4 27\uc77c, \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc870\uc0ac\uae30\uad00 IDC\uc758 \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ud504\ub85c\uadf8\ub7a8 \ubd80\uc0ac\uc7a5\uc778 <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=PRF002841\">\uce74\uc2a4\ud2f4 \uc640\uc774\ub4dc<\/a>(<a href=\"http:\/\/twitter.com\/KarstenW\">@KarstenW<\/a>)\ub294 \ucd5c\uc2e0 \ubcf4\uace0\uc11c <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US45379720\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Worldwide Digital Advertising Software Market Shares, 2019: Ongoing Merger and Acquisition Activity, Fragmentation Remains<\/em><\/a> (paywall, reference #US45379720)\ub97c \ubc1c\uac04\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \ub3c5\ub9bd \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5 \ubd80\ubb38\uc5d0\uc11c \uc810\uc720\uc728 4.9%\ub97c \uae30\ub85d\ud558\uba70 1\uc704\uc5d0 \ub4f1\uadf9\ud588\uc2b5\ub2c8\ub2e4. \ub4a4\uc774\uc5b4 The Trade Desk, Xandr, Adobe \ub4f1\uc774 \uc21c\uc704\uc5d0 \uc774\ub984\uc744 \uc62c\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 <a href=\"https:\/\/www.criteo.com\/blog\/criteo-number-1-in-adtech-idc-report\/\">2017\ub144 \uc810\uc720\uc728 \ubc1c\ud45c<\/a>\uc640 \ube44\uad50\ud558\uc5ec \uc8fc\uc694\ud55c \ubd84\ub958 \uc0c1\uc758 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc9c0\ucd9c \uce74\ud14c\uace0\ub9ac\uc5d0 \ud574\ub2f9\ub418\uc5c8\ub358 Google\uc758 \ub9e4\ucd9c\uc774 \uc774\ubc88 \uc870\uc0ac\uc5d0\uc11c\ub294 \ubbf8\ub514\uc5b4\uc640 \ud14c\ud06c\ub180\ub85c\uc9c0 \uce74\ud14c\uace0\ub9ac\ub85c \ub098\ub258\uc5b4 \ubc30\ubd84\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 2020\ub144 7\uc6d4 27\uc77c, \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc870\uc0ac\uae30\uad00 IDC\uc758 \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ud504\ub85c\uadf8\ub7a8 \ubd80\uc0ac\uc7a5\uc778 \uce74\uc2a4\ud2f4 \uc640\uc774\ub4dc(@KarstenW)\ub294 \ucd5c\uc2e0 \ubcf4\uace0\uc11c Worldwide Digital Advertising Software Market Shares, 2019: Ongoing Merger and Acquisition Activity, Fragmentation Remains (paywall, reference #US45379720)\ub97c \ubc1c\uac04\ud558\uc600\uc2b5\ub2c8\ub2e4. \ubcf8 \ubcf4\uace0\uc11c\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \ub3c5\ub9bd \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5 \ubd80\ubb38\uc5d0\uc11c \uc810\uc720\uc728 4.9%\ub97c \uae30\ub85d\ud558\uba70 1\uc704\uc5d0 \ub4f1\uadf9\ud588\uc2b5\ub2c8\ub2e4. \ub4a4\uc774\uc5b4 The Trade Desk, Xandr, Adobe \ub4f1\uc774 \uc21c\uc704\uc5d0 \uc774\ub984\uc744 [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":13889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173,461],"coauthors":[],"class_list":{"0":"post-13888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[\ubd84\uc11d \ubcf4\uace0\uc11c] IDC \ubc1c\ud45c: \ud06c\ub9ac\ud14c\uc624, \ub3c5\ub9bd \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5 \ubd80\ubb38 1\uc704 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uae00\ub85c\ubc8c \uc2dc\uc7a5\uc870\uc0ac\uae30\uad00\uc778 IDC\uc5d0 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