{"id":13916,"date":"2020-09-03T12:45:18","date_gmt":"2020-09-03T12:45:18","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/audience-targeting-how-to-reach-the-right-audience-for-your-digital-advertising\/"},"modified":"2021-01-06T23:10:12","modified_gmt":"2021-01-06T23:10:12","slug":"%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4-%ed%83%80%ea%b2%9f%ed%8c%85-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%98%ac%eb%b0%94%eb%a5%b8-%ec%98%a4%eb%94%94%ec%96%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4-%ed%83%80%ea%b2%9f%ed%8c%85-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%98%ac%eb%b0%94%eb%a5%b8-%ec%98%a4%eb%94%94%ec%96%b8\/","title":{"rendered":"\uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305: \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>eMarketer<a href=\"#_edn1\" name=\"_ednref1\">[i]<\/a>\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \ub9c8\ucf00\ud130 \uc911 80%\uac00 \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uae30\uc220\uc5d0 \ud22c\uc790\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\ub7ec\ub098 \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ub9c8\ucf00\ud130\ub294 34%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc874\uc758 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc740 \ubcf4\ud1b5 \uc0ac\ud68c \uc778\uad6c\ud559\uc801 \ud1b5\uacc4 \uc815\ubcf4, \uad11\ubc94\uc704\ud55c \uad00\uc2ec \uadf8\ub8f9, \ud0a4\uc6cc\ub4dc \ub610\ub294 \uacfc\uac70 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uc9c4\uc815\ud55c \uad6c\ub9e4 \uc758\ub3c4\ub97c \ubc18\uc601\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ube44\ud6a8\uc728\uc801\uc774\uac70\ub098 \uad00\ub828\uc131 \uc5c6\ub294 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\uc5b4 \ub178\ucd9c\uc774 \ud5c8\ube44\ub418\ub294 \uacbd\uc6b0\uac00 \ub2e4\ubc18\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc81c \uc18c\ube44\uc790\ub4e4\uc740 \ub9cc\ub4e4\uc5b4 \ub193\uc740 \uae54\ub054\ud55c \ud2c0\uc5d0 \uaef4\ub9de\ucdb0\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc790\ub3d9\ucc28 \ub9c8\ucf00\ud130\uac00 \uc790\ub3d9\ucc28\uc640 \uc2a4\ud3ec\uce20\uc5d0 \uad00\uc2ec\uc774 \ub9ce\uc740 20~35\uc138\uc758 \uc80a\uc740 \ub0a8\uc131\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc554\ubcbd \ub4f1\ubc18\uacfc \ud558\uc774\ud0b9\uc744 \uc990\uae30\ub294 20\uc138\uc758 \ub9c8\ub974\ucf54\uc5d0\uac8c \uad11\uace0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8\ub294 \uce5c\ud658\uacbd\uc801\uc778 \uc774\ub3d9 \uc218\ub2e8\uc744 \ucc3e\uace0 \uc788\ub294 \uc911\uc785\ub2c8\ub2e4. \uae30\uc220\uc801\uc73c\ub85c \ub9c8\ub974\ucf54\ub294 \ud0c0\uac9f\ud305 \uae30\uc900\uc5d0 \ubd80\ud569\ud558\uc9c0\ub9cc, \uadf8\uc758 \ud589\ub3d9\uc744 \uc0b4\ud3b4\ubcf4\uba74 \uc2a4\ud3ec\uce20\uce74 \uad6c\uc785\uc5d0 \uc804\ud600 \uad00\uc2ec\uc774 \uc5c6\uc74c\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \uadf8\ub294 \uc790\ub3d9\ucc28\uac00 \uc544\ub2c8\ub77c \uc790\uc804\uac70\ub97c \uad6c\uc785\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13940\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-KR.png\" alt=\"\" width=\"1250\" height=\"938\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-KR.png 1250w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-KR-300x225.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-KR-1024x768.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-KR-768x576.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/p>\n<p>\uc758\ub3c4 \ub370\uc774\ud130\ub294 \ud0c0\uac9f\ud305\uacfc \uad00\ub828\ub41c \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc758\ub3c4 \ub370\uc774\ud130\ub294 \ud2b9\uc815 \uc18c\ube44\uc790\uac00 \uc5b4\ub5a4 \uc0ac\ub78c\uc774\uace0 \ubb34\uc5c7\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294\uc9c0\ub97c \ucd94\uce21\ud558\ub294 \ub300\uc2e0, \uad00\ucc30\ub41c \ud589\ub3d9\uacfc \uc870\uce58\uc5d0 \ub530\ub77c \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.\u00a0\ub192\uc740 \ud488\uc9c8\uc758 \uc758\ub3c4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 \uac00\uce58\uac00 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\ub780?<\/strong><\/h4>\n<p><strong>\u00a0<\/strong>\uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\ub294 \ud2b9\uc815 \uace0\uac1d\uc774 \uadfc \uc2dc\uc77c \ub0b4\uc5d0 \ubb34\uc5b8\uac00\ub97c \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ubaa8\ub4e0 \uc2e0\ud638\ub4e4\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud0d0\uc0c9, \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae30, \uc0c1\ud488 \uad6c\ub9e4 \ub4f1 \uc2e4\uc2dc\uac04 \ubc0f \uc774\uc804 \uad6c\ub9e4 \ud589\ub3d9\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc758\ub3c4 \uc2e0\ud638\ub97c \uad00\ucc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc628\ub77c\uc778 \ubbf8\ub514\uc5b4\uc640\uc758 \uc0c1\ud638\uc791\uc6a9<\/li>\n<li>\uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38 &amp; \uc0c1\ud488 \uac80\uc0c9<\/li>\n<li>\uc571 \uc124\uce58<\/li>\n<li>\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uac70\ub798<\/li>\n<\/ul>\n<p>\uc774\uc0c1\uc801\uc73c\ub85c, \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\ub294 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc218\uc9d1\ub418\uba70 \uc6f9, \ubaa8\ubc14\uc77c \ubc0f \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c4 \uc0c1\ud638\uc791\uc6a9\ub4e4\uc744 \uacb0\ud569\ud574 \uc18c\ube44\uc790\uc758 \uc5ec\uc815\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubdf0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13919 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-1-Intent_2-kr.png\" alt=\"shopping intent data types\" width=\"1251\" height=\"626\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-1-Intent_2-kr.png 1251w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-1-Intent_2-kr-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-1-Intent_2-kr-1024x512.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/20-Blog-Audience-Targeting-Part-1-Intent_2-kr-768x384.png 768w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/h4>\n<h4><strong>\uadf8\ub7ec\ub098 \ubaa8\ub4e0 \uc758\ub3c4 \ub370\uc774\ud130\uac00 \uac19\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\ub824\ud574\uc57c \ud560 \uc758\ub3c4 \ub370\uc774\ud130\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong><\/h4>\n<p>Facebook, Google \ub4f1\uc758 \ud3d0\uc1c4\ud615 SNS \ud50c\ub7ab\ud3fc, \ud2b8\ub808\uc774\ub4dc \ub370\uc2a4\ud06c, \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP), \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc(DMP) \ub4f1 \ub2e4\uc591\ud55c \uacf3\uc5d0\uc11c \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc131\uacfc\ub294 \uae30\ubc18\uc774 \ub418\ub294 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc5d0 \ub2ec\ub824 \uc788\uc73c\uba70, \uc758\ub3c4 \ub370\uc774\ud130\ub77c\uace0 \ud574\uc11c \ub2e4 \uac19\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\ub294 \ub2e4\uc74c \uc0ac\ud56d\uc744 \ucda9\uc871\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uacfc \uac80\uc0c9\uc744 \ub118\uc5b4\uc11c \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \ub300\ud55c \uc774\ud574<\/strong><strong>:<\/strong> \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0\ub294 \ub9ce\uc740 \ub370\uc774\ud130\uac00 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uadf8\ub7ec\ud55c \ub370\uc774\ud130\ub294 \ud3d0\uc1c4\ub41c \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \uc5ec\uc815\uc744 \uc774\ud574\ud560 \ubfd0\uc785\ub2c8\ub2e4. \ub610\ud55c \ud0a4\uc6cc\ub4dc \uac80\uc0c9 \ub370\uc774\ud130\ub9cc\uc73c\ub85c \uace0\uac1d\uc758 \ud604\uc7ac \uc758\ub3c4\ub97c \uc798 \ud30c\uc545\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8, \uc571, \ub9e4\uc7a5 \uc804\ubc18\uc5d0\uc11c \uc774\ub904\uc9c0\ub294 \uc0c1\ud638\uc791\uc6a9\uc744 \ud3ec\ud568\ud574, \uadf8\ub9bc \uc804\uccb4\ub97c \ubcfc \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \uc758\ub3c4 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uace0\uac1d\ub4e4\uc774 \uc2e4\uc81c\ub85c \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud558\ub824\uace0 \ud558\ub294\uc9c0\ub97c \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud55c \uc138\ubd80 \ubaa9\ub85d<\/strong><strong>:<\/strong> \uad00\uc2ec\uc744 \uac00\uc9c4 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uac00 \uc138\ubd80\uc801\uc77c\uc218\ub85d, \uad11\uace0\uac00 \ub354 \uc815\uad50\ud558\uac8c \ub9e4\uce58\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. 1, 2\ucc28 \uce74\ud14c\uace0\ub9ac \uc774\uc678\uc758 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc758\ub3c4 \ub370\uc774\ud130\ub97c \ubd10\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \ud53c\ud2b8\ub2c8\uc2a4\ub098 \uc694\uac00\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uace0\uac1d\uc774 \uc544\ub2c8\ub77c \uace0\uac00\uc758 \uc694\uac00 \ub9e4\ud2b8\uc640 \ube14\ub85d\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0c1\ud488 \uce74\ud14c\uace0\ub9ac \uc774\uc678\uc758 \ucd94\uac00\uc801\uc778 \uc815\ubcf4 \uace0\ub824<\/strong><strong>:<\/strong> \uc0c1\ud488 \uc815\ubcf4\uc5d0\ub9cc \uc548\uc8fc\ud558\uba74 \uc548\ub429\ub2c8\ub2e4. \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\ub294 \ub610\ud55c \uace0\uac1d\uc774 \uc88b\uc544\ud558\ub294 \ube0c\ub79c\ub4dc, \uad6c\ub9e4\ub825(\uace0\uac00 \ub610\ub294 \uc800\uac00\uc758 \uc0c1\ud488\uc744 \uc120\ud638\ud558\ub294\uc9c0 \uc5ec\ubd80), \uc5ec\uc131 \ub610\ub294 \ub0a8\uc131 \uc0c1\ud488\uc744 \ub354 \ub9ce\uc774 \uad6c\ub9e4\ud558\ub294\uc9c0 \ub4f1\uc744 \ub9d0\ud574\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \uc694\uac00\uc758 \uc608\ub97c \ub2e4\uc2dc \ub4e4\uc5b4 \ubcf4\uba74, Adidas, Puma \ub4f1\uc758 \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc774 \uc788\uace0 \uc694\uac00 \ub9e4\ud2b8\uc640 \ube14\ub85d\uc744 \uad6c\ub9e4\ud558\ub824\ub294, \uad6c\ub9e4\ub825\uc774 \ub192\uc740 \uc5ec\uc131\ub4e4\uc744 \uc9d1\uc911\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uacb0\uc815\uc801 \ub9e4\uce6d\uc5d0 \uc758\uc874\ud55c \uae30\ubc18<\/strong><strong>: <\/strong>\uc5ec\ub7ec \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc18c\ube44\uc790\ub97c \ub9e4\uce6d\uc2dc\ud0a4\ub294 \uac00\uc7a5 \uc815\ud655\ud55c \ubc29\ubc95\uc774\uc790 \ud45c\uc900\uc73c\ub85c \ubc1b\uc544\ub4e4\uc5ec\uc9c0\uace0 \uc788\ub294 \uacb0\uc815\uc801 \ub9e4\uce6d(deterministic matching)\uc740 \uc624\ud0d0\ub960\uc774 \uc801\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ubc29\ub300\ud55c \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504<\/strong><strong>: <\/strong>\uadf8\ub798\ud504\uc5d0\uc11c \uace0\uac1d\uc774 \ub9ce\uc744\uc218\ub85d, \ub354 \ub9ce\uc740 \ud328\ud134\uacfc \ud589\ub3d9\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uace0 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><strong>\uc758\ub3c4 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \uc624\ub514\uc5b8\uc2a4\ub85c \uc5f0\uacb0\uc2dc\ud0ac \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/h4>\n<p>\ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc758 \ucd5c\uace0 \uc624\ub514\uc5b8\uc2a4\ub294 \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc758\ub3c4 \uc2e0\ud638\ub4e4\ub85c \uad6c\ucd95\ub41c \uc778\ub9c8\ucf13(in-market) \uc624\ub514\uc5b8\uc2a4\uc785\ub2c8\ub2e4. \uc778\ub9c8\ucf13 \uc624\ub514\uc5b8\uc2a4\ub294 \uc790\uc0ac\uac00 \uc81c\uacf5\ud558\ub294 \uac83\uacfc \uc720\uc0ac\ud55c \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \uc18c\ube44\uc790 \uadf8\ub8f9\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uac00\uae4c\uc6b4 \uc2dc\uc77c \ub0b4\uc5d0 \uad6c\ub9e4\ud560 \uac83\uc774\ub77c\ub294 \uc758\ub3c4 \uc2e0\ud638\ub97c \ubcf4\uc774\ub294 \uc774\ub4e4\uc740 \uac00\uce58\uc640 \uc218\uc775\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc758\ub3c4 \ub370\uc774\ud130\ub97c \uc624\ub514\uc5b8\uc2a4\ub85c \uc804\ud658\ud558\ub824\uba74 \uc778\uacf5 \uc9c0\ub2a5(AI)\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc815\uad50\ud55c AI\ub294 \uc218\uc2ed \uc5b5 \uac74\uc758 \uc18c\ube44\uc790 \uc774\ubca4\ud2b8\ub97c \ubd84\uc11d\ud558\uace0 \uad6c\ub9e4 \ud589\ub3d9\ub4e4\uc758 \uc0c1\uad00\uad00\uacc4\uc640 \ud328\ud134\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\uad00\uad00\uacc4\uc640 \ud328\ud134\uc744 \uc0ac\uc6a9\ud574 \uc5ec\ub7ec \ub2e4\ub978 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uac00 \uc0dd\uc131\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ub5a4 \uc138\uadf8\uba3c\ud2b8\uac00 \uc0dd\uc131\ub420 \uc218 \uc788\ub294\uc9c0\ub294 \uae30\uc220 \uacf5\uae09\uc5c5\uccb4\ub9c8\ub2e4 \ub2e4\ub974\uc9c0\ub9cc, \ub354 \uc138\ubd80\uc801\uc77c\uc218\ub85d \ub354 \ud6a8\uacfc\uc801\uc774\uae30 \ub54c\ubb38\uc5d0, \ube44\uc988\ub2c8\uc2a4\uc5d0 \uaf2d \ub9de\ub294 \uace0\uac1d\uc744 \uc815\ud655\ud558\uac8c \uc9d1\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130\ub85c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uc778\ub9c8\ucf13 \uc624\ub514\uc5b8\uc2a4 \uc608\uc2dc:<\/p>\n<p><em>\ud648\ud2b8\uc871:<\/em> \uc8fc\uc694 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub97c \uad6c\ub9e4\ud558\uace0 \ucd5c\uadfc\uc5d0 \uc6b4\ub3d9 \ubc0f \ud53c\ud2b8\ub2c8\uc2a4 \uc81c\ud488\uc744 \ud0d0\uc0c9 \ub610\ub294 \uad6c\ub9e4\ud55c \uace0\uac1d.<\/p>\n<p><em>\ud558\uc774\uc5d4\ub4dc \ud648 \uac1c\uc870\uc790:<\/em> \ub2e4\uc591\ud55c \ud648 \ub370\ucf54 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud588\uace0, \ucd5c\uadfc \uace0\uae09 \uac00\uad6c\ub97c \ub458\ub7ec\ubcf4\uc558\uac70\ub098 \uad6c\ub9e4\ud55c \uace0\uac1d.<\/p>\n<p><em>\uc7ac\ud0dd \uadfc\ubb34\uc790: <\/em>\ud648 \uc624\ud53c\uc2a4\ub97c \uafb8\ubbf8\uace0 \uc788\uc73c\uba70 \ucd5c\uadfc \uc6f9\ucea0\uacfc \ubaa8\ub2c8\ud130 \uac19\uc740 \uc0ac\ubb34\uc6a9 \uac00\uad6c \ubc0f\/\ub610\ub294 \uc804\uc790 \uc81c\ud488\uc744 \uac80\uc0c9 \ub610\ub294 \uad6c\ub9e4\ud55c \uace0\uac1d.<\/p>\n<h4><strong>\ud06c\ub9ac\ud14c\uc624\ub294 \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h4>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc778\ud130\ub137\uc744 \uc801\uadf9 \uac80\uc0c9\ud558\uace0 \uc788\ub294 25\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc628\ub77c\uc778 \uc0ac\uc6a9\uc790\ub4e4\uc758 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uc744 \uad00\ucc30\ud569\ub2c8\ub2e4. \uc218\ubc31 \ub9cc \uac74\uc758 \uc774\ubca4\ud2b8\uac00 \uc218\uc9d1\ub418\uae30 \ub54c\ubb38\uc5d0, \uc0c1\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc5f0\uacc4\uac10, \uad6c\ub9e4\ub825 \ub4f1\uc5d0 \uae30\ubc18\ud574 \uc774\uc0c1\uc801\uc778 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc140\ud504 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud574 \uc27d\uac8c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc218\ucc9c \uac00\uc9c0\uc758 \uc778\ub9c8\ucf13 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uc120\ud0dd\ud574 \uc7a0\uc7ac\uc801\uc73c\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uace0\uac1d\ub4e4\uc744 \ud655\uc778\ud558\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc120\ud0dd\uc744 \ubcc0\uacbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uae08 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ea%b5%ac%eb%a7%a4-%ec%9d%98%eb%8f%84-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ed%86%b5%ed%95%b4-%ec%98%ac%eb%b0%94%eb%a5%b8-%ec%98%a4%eb%94%94%ec%96%b8\/\">\ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uc635\uc158<\/a>\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc2dc\uac70\ub098, <a href=\"http:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc5d0 \ub4f1\ub85d<\/a>\ud574 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"#_ednref1\" name=\"_edn1\">[i] <\/a>\ucd9c\ucc98: Customer Experience 2019, Jun 6, 2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; eMarketer[i]\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \ub9c8\ucf00\ud130 \uc911 80%\uac00 \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uae30\uc220\uc5d0 \ud22c\uc790\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\ub7ec\ub098 \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ub9c8\ucf00\ud130\ub294 34%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc758 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc740 \ubcf4\ud1b5 \uc0ac\ud68c \uc778\uad6c\ud559\uc801 \ud1b5\uacc4 \uc815\ubcf4, \uad11\ubc94\uc704\ud55c \uad00\uc2ec \uadf8\ub8f9, \ud0a4\uc6cc\ub4dc \ub610\ub294 \uacfc\uac70 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uc9c4\uc815\ud55c \uad6c\ub9e4 \uc758\ub3c4\ub97c [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":13921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173,461],"coauthors":[],"class_list":{"0":"post-13916","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305: \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"Consumers don&#039;t fit into the neat little targeting boxes we&#039;ve created for them. Learn why intent data is a better way to target high-value audiences with the right ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4-%ed%83%80%ea%b2%9f%ed%8c%85-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%98%ac%eb%b0%94%eb%a5%b8-%ec%98%a4%eb%94%94%ec%96%b8\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305: \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"Consumers don&#039;t fit into the neat little targeting boxes we&#039;ve created for them. Learn why intent data is a better way to target high-value audiences with the right ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\uc624\ub514\uc5b8\uc2a4-\ud0c0\uac9f\ud305-\ub514\uc9c0\ud138-\uad11\uace0\ub97c-\uc704\ud55c-\uc62c\ubc14\ub978-\uc624\ub514\uc5b8\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-03T12:45:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T23:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/pexels-tuur-tisseghem-391535-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4-%ed%83%80%ea%b2%9f%ed%8c%85-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%98%ac%eb%b0%94%eb%a5%b8-%ec%98%a4%eb%94%94%ec%96%b8\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4-%ed%83%80%ea%b2%9f%ed%8c%85-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%98%ac%eb%b0%94%eb%a5%b8-%ec%98%a4%eb%94%94%ec%96%b8\/\"\n\t            },\n\t            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