rd<\/sup> party data: \ub2e4\uc591\ud55c \uc678\ubd80 \uc18c\uc2a4\ub85c\ubd80\ud130 \uc81c\uacf5\ubc1b\ub294 \ub370\uc774\ud130 (\uc608: \uc790\ub3d9\ucc28\uc5d0 \uad00\uc2ec\uc788\ub294 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c DSP\ub97c \ud1b5\ud558\uc5ec \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ub178\ucd9c)<\/li>\n<\/ul>\n\uace0\uac1d\uacfc \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \ud1b5\ud574 \uc218\uc9d1\ud55c 1st<\/sup> party \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\ub294 \ud004\ub9ac\ud2f0\ub294 \ub9e4\uc6b0 \ub192\uc9c0\ub9cc, \uaddc\ubaa8\/\ub9ac\uce58(reach) \uce21\uba74\uc5d0\uc11c \ub9c8\ucf00\ud130 \uc785\uc7a5\uc5d0\uc11c\ub294 \ud56d\uc0c1 \uc544\uc26c\uc6c0\uc774 \uc788\uc2b5\ub2c8\ub2e4. 1st<\/sup> party \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\uc758 \ud06c\uae30\ub294 \ud574\ub2f9 \uae30\uc5c5\uc774 \uadf8\ub3d9\uc548 \ud655\ubcf4\ud55c \uace0\uac1d, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uaddc\ubaa8 \ubc0f \uae30\uac04\uc5d0 \ub530\ub77c\uc11c \ud55c\uc815\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n![\"\"](\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/image1.png\")
<\/p>\n
\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uae30\uc220\uc774 \uace0\ub3c4\ud654\ub418\uba74\uc11c \uc560\ub4dc\ud14c\ud06c \ud68c\uc0ac\ub4e4\uc740 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud480\ub824\uace0 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc560\ub4dc\ud14c\ud06c\uc758 \uc7a5\uae30\uc801\uc778 \ube44\uc804 \uc911 \uc624\ub514\uc5b8\uc2a4 \ubd84\uc57c\uc5d0\uc11c\ub294 \u201c1st<\/sup> party data\uc758 \ud004\ub9ac\ud2f0\uc640 3rd<\/sup> party data\uc758 \ub9ac\uce58\ub97c \ub3d9\uc2dc\uc5d0 \uac16\ucd98\u201d \uc635\uc158\uc744 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud574\uc8fc\ub294 \uac83\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uc635\uc158\uc744 \uc18c\uac1c\ud574\ub4dc\ub9ac\uace0 \uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \ubb38\uc81c\ub97c \uc5b4\ub5bb\uac8c \ud480\uc5b4\ub098\uac00\uace0 \uc788\ub294\uc9c0 \uc124\uba85\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uc635\uc158<\/strong><\/h3>\n![\"\"](\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/image2.png\")
<\/p>\n
\ucee4\uba38\uc2a4 (commerce) \uc624\ub514\uc5b8\uc2a4\ub294 3rd<\/sup> party \ub370\uc774\ud130\uc758 \ud004\ub9ac\ud2f0 \ubb38\uc81c\ub97c \uae54\ub054\ud788 \ud574\uacb0\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uc635\uc158\uc785\ub2c8\ub2e4. 800\uac1c\uc758 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ubcc4\ub85c \uad6c\ubcc4\ub418\uc5b4 \uc788\uace0, \ud2b9\uc815 \ube0c\ub79c\ub4dc \uc120\ud638, \uc77c\ubd80 \uc778\uad6c \ud1b5\uacc4\ud559\uc801 \uc694\uc18c (\uc131\ubcc4, \uac00\uaca9\ub300)\uae4c\uc9c0 \uc120\ud0dd\uc774 \uac00\ub2a5\ud558\uc5ec \ub9c8\ucf00\ud130\ub4e4\uc774 \uc774\uc0c1\uc801\uc73c\ub85c \uc0dd\uac01\ud558\ub294 \ud398\ub974\uc18c\ub098\ub97c \ub300\uc0c1\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778 \uc9c4\ud589\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\uc2dc\ubc00\ub7ec (similar) \uc624\ub514\uc5b8\uc2a4\ub294 1st<\/sup> party \uc624\ub514\uc5b8\uc2a4 (\uae30\uc874 \uace0\uac1d \ubc0f \ubc29\ubb38\uc790) \uc758 \uc18d\uc131\uc744 AI\uac00 \ud30c\uc545\ud558\uc5ec \uc720\uc0ac\ud55c 3rd<\/sup> party \uc624\ub514\uc5b8\uc2a4\ub97c \ucc3e\uc544\ub0b8 \uac83\uc785\ub2c8\ub2e4. \uae30\uc874 \uace0\uac1d\uc758 \ud2b9\uc9d5\uc744 \uc0ac\ub78c\uc774 \uc774\ud574\ud558\uace0 \ud30c\uc545\ud55c\ub2e4\uba74 \ud55c\uc815\ub418\uace0 \ud3b8\ud5a5\ub41c \ud398\ub974\uc18c\ub098\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uc815\uc758\ud560 \uc704\ud5d8\uc774 \ud07d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 Lookalike AI\ub97c \ud1b5\ud574\uc11c \uc218\ub9ce\uc740 \ub370\uc774\ud130\ub97c \ubd84\uc11d, 120\uac1c \uc774\uc0c1\uc758 \uad6c\ub9e4 \uc758\ub3c4 \uc2dc\uadf8\ub110\uc744 \ubc14\ud0d5\uc73c\ub85c \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4\ub294 \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4. 1st<\/sup> party \uc624\ub514\uc5b8\uc2a4\uc758 \ud004\ub9ac\ud2f0\uc640 3rd<\/sup> party\uc758 \uaddc\ubaa8\ub97c \ub3d9\uc2dc\uc5d0 \uc7a1\ub294 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc785\ub2c8\ub2e4.<\/p>\n\ucee4\uc2a4\ud140 \uc624\ub514\uc5b8\uc2a4\uc758 \uac00\uc7a5 \uc26c\uc6b4 \ud65c\uc6a9\uc740 \ud06c\ub9ac\ud14c\uc624 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \uc13c\ud130\uc5d0\uc11c \uc774\uba54\uc77c, \ub514\ubc14\uc774\uc2a4 ID, \ucfe0\ud0a4 ID (1st party \ub370\uc774\ud130)\ub97c \uc9c1\uc811 \uc5c5\ub85c\ub4dc\ud558\uba74, \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504\uc5d0\uc11c \uc774\uc640 \ub9e4\uce6d\ub418\ub294 \u201c\ud004\ub9ac\ud2f0 \ub192\uc740\u201d 3rd<\/sup> party \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucee4\uc2a4\ud140 \uc624\ub514\uc5b8\uc2a4\uc758 \ub610 \ub2e4\ub978 \uae30\ub2a5\uc740 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ud14c\ud06c \ud50c\ub7ab\ud3fc\uc758 \ud65c\uc6a9\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uace0\ub3c4\ud654\ub418\uba74\uc11c \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \uace0\uac1d\uc758 \ucee8\ud0dd \ub9ac\uc2a4\ud2b8\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. CRM, DMP (Data Management Platform), CDP (Customer Data Platforms) \ub4f1\uc744 \ub3c4\uc785\ud558\ub294 \uae30\uc5c5\ub4e4\ub3c4 \ub9ce\uc544\uc9c0\uace0 \uc788\uc5b4\uc11c \uacfc\uac70\ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \uace0\uac1d\uc758 \uc815\ubcf4\uc640 \uc138\uadf8\uba3c\ud2b8\ub4e4\uc774 \uc815\uad50\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\uadf8\ub807\uc9c0\ub9cc \uc774\ub807\uac8c \ub9cc\ub4e4\uc5b4\uc9c4 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uac83\uc778\uc9c0\uc5d0 \ub300\ud574\uc11c\ub294 \uc544\uc9c1 \ub9c8\ucf00\ud130\ub4e4\uc758 \uace0\ubbfc\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574\uc11c \uac01 \uc194\ub8e8\uc158 \ubd84\uc57c\uc758 \uc120\ub450\ud68c\uc0ac\ub4e4\uacfc \uc774\ubbf8 \ud50c\ub7ab\ud3fc \ud611\ub825\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798 \uadf8\ub9bc\uc5d0 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4\uba74 \ud6a8\uacfc\uc801\uc778 \ub514\uc9c0\ud138 \ud1b5\ud569 \ucea0\ud398\uc778\uc774 \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574\uc11c \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n
![\"\"](\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/09\/image3.png\")
<\/p>\n
\uc774\ub7ec\ud55c \ud611\ub825\uc740 \ube44\ub2e8 \uc628\ub77c\uc778 \ub370\uc774\ud130\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uc138\uc77c\uc988, \uc704\uce58 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uacfc\ub3c4 \ud06c\ub9ac\ud14c\uc624\ub294 \uc5f0\ub3d9\uc774 \uac00\ub2a5\ud558\uc5ec \uc9c4\uc815\ud55c \uc634\ub2c8\ucc44\ub110(Omni-channel) \ub9c8\ucf00\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc624\ud504\ub77c\uc778 \uac00\uac8c\ub97c \ubc29\ubb38\ud55c \uc0ac\uc6a9\uc790\ub97c \ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778\uc744 \ud1b5\ud574\uc11c \ud0c0\uac9f\ud305\ud558\uc5ec \uc628\ub77c\uc778 \ubc29\ubb38\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc758 \uc0c8\ub85c\uc6b4 \ub3c4\uc804\uc778 \uc634\ub2c8\ucc44\ub110 \uc601\uc5ed\uc5d0\uc11c \uc55e\uc73c\ub85c \ub354 \ub9ce\uc740 \ud601\uc2e0\uacfc \uae30\ud68c\uac00 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n
\uc624\ub514\uc5b8\uc2a4 = \ub0b4 \uc774\uc57c\uae30\ub97c \ub4e4\uc5b4\uc904 \uc0ac\ub78c<\/strong><\/h3>\n\ubbf8\ub798\uc5d0\ub3c4 \u201c\uc624\ub514\uc5b8\uc2a4 \ube4c\ub529\u201d (audience building)\uc740 \uc5ec\uc804\ud788 \ub9c8\ucf00\ud305\uc758 \ubcf8\uc9c8 \uc911 \ud558\ub098\ub85c \ub0a8\uc544\uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc704\uc5d0\uc11c \uc124\uba85\ub4dc\ub9b0 \uac83\ucc98\ub7fc \uc774\ubbf8 AI\uc758 \ubc1c\uc804\uc73c\ub85c \u201c\ud004\ub9ac\ud2f0 vs \uaddc\ubaa8\u201d\ub77c\ub294 \uc624\ub514\uc5b8\uc2a4 \ubd84\uc57c\uc758 \ubb38\uc81c\ub294 \uc2e4\ub9c8\ub9ac\uac00 \ud480\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub798\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc774 \ubb38\uc81c\uac00 \uc5b4\ub5bb\uac8c \ud574\uacb0\ub420\uc9c0 \ubb34\ucc99 \uad81\uae08\ud569\ub2c8\ub2e4. \uadf8 \uc2dc\ub300\uac00 \uc624\uba74 \u201c\ub0b4 \uc774\uc57c\uae30\ub97c \ub4e4\uc5b4\uc904 \uc0ac\ub78c\u201d\uc744 \uc218\uace0\uc2a4\ub7fd\uac8c \ucc3e\uc544\uc57c \ud558\ub294 \ub9c8\ucf00\ud130\uc758 \uc77c\uc740 \uc904\uc5b4\ub4e4\uae4c\uc694?<\/p>\n","protected":false},"excerpt":{"rendered":"
\uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \uc815\uc758\ud558\ub294 \uac83\uc5d0\uc11c \uc2dc\uc791\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc624\ub514\uc5b8\uc2a4\ub97c \uc815\ud655\ud558\uac8c \uc815\uc758\ud558\uba74 \ud560\uc218\ub85d \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc774 \ub420 \uac00\ub2a5\uc131\uc774 \ub192\uace0 \uae30\uc5c5\uc740 \uacb0\uacfc\uc801\uc73c\ub85c \uc591\uc9c8\uc758 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uac8c \ub429\ub2c8\ub2e4. \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uae30\uc900\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ubd84\ud55c\ub2e4\uba74 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. 1st party data: \uae30\uc5c5\uc774 \uacbd\uc601\ud65c\ub3d9\uc744 \ud1b5\ud574\uc11c \uc790\uccb4\uc801\uc73c\ub85c \ud655\ubcf4\ud55c \uace0\uac1d \ub370\uc774\ud130 (\uc608: 5\ub144 \uc804 \uc18c\ud615\ucc28\ub97c \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \uc2e0\ud615 \uc911\ud615\ucc28 DM\uc744 \ubc1c\uc1a1) 2nd party data: \ud0c0 […]<\/p>\n","protected":false},"author":134,"featured_media":14075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-14059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n
\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc744 \uc88c\uc6b0\ud558\ub294 3\uac00\uc9c0 \uc624\ub514\uc5b8\uc2a4 \uc635\uc158 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \uc815\uc758\ud558\ub294 \uac83\uc5d0\uc11c \uc2dc\uc791\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc624\ub514\uc5b8\uc2a4\ub97c \uc815\ud655\ud558\uac8c \uc815\uc758\ud558\uba74 \ud560\uc218\ub85d \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc774 \ub420 \uac00\ub2a5\uc131\uc774 \ub192\uace0 \uae30\uc5c5\uc740 \uacb0\uacfc\uc801\uc73c\ub85c \uc591\uc9c8\uc758 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uac8c \ub429\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9d%98-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%a2%8c%ec%9a%b0%ed%95%98%eb%8a%94-3%ea%b0%80%ec%a7%80-%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4-%ec%98%b5\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc744 \uc88c\uc6b0\ud558\ub294 3\uac00\uc9c0 \uc624\ub514\uc5b8\uc2a4 \uc635\uc158 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \uc815\uc758\ud558\ub294 \uac83\uc5d0\uc11c \uc2dc\uc791\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc624\ub514\uc5b8\uc2a4\ub97c \uc815\ud655\ud558\uac8c \uc815\uc758\ud558\uba74 \ud560\uc218\ub85d \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc774 \ub420 \uac00\ub2a5\uc131\uc774 \ub192\uace0 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