{"id":14097,"date":"2020-10-06T13:22:07","date_gmt":"2020-10-06T13:22:07","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/blog\/customer-profiles-with-criteos-audience-module\/"},"modified":"2020-10-06T17:08:03","modified_gmt":"2020-10-06T17:08:03","slug":"%eb%8d%94-%ea%b9%8a%ec%9d%b4-%ec%9e%88%eb%8a%94-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8%ec%99%80-%eb%8b%a4%ec%96%91%ed%95%9c-%ea%b3%a0%ea%b0%9d-%ed%94%84%eb%a1%9c%ed%95%84%ec%9d%84-%ec%a0%9c%ea%b3%b5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%8d%94-%ea%b9%8a%ec%9d%b4-%ec%9e%88%eb%8a%94-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8%ec%99%80-%eb%8b%a4%ec%96%91%ed%95%9c-%ea%b3%a0%ea%b0%9d-%ed%94%84%eb%a1%9c%ed%95%84%ec%9d%84-%ec%a0%9c%ea%b3%b5\/","title":{"rendered":"\ub354 \uae4a\uc774 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\uc640 \ub2e4\uc591\ud55c \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \ubaa8\ub4c8"},"content":{"rendered":"

 <\/p>\n

\u201c\uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \ucc3e\uc544\uc57c \ud55c\ub2e4.\u201d<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \uc790\uc8fc \ub4e3\ub294 \ub9d0\uc785\ub2c8\ub2e4. \uc774\uc5d0 \uc131\uacf5\ud558\uba74 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub3c4 \uac15\ud654\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5b4\ub5bb\uac8c \uc131\uacf5\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \uc5ec\uc815\uc774 \uc624\ub514\uc5b8\uc2a4\uc5d0\uc11c \uc2dc\uc791\ub41c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c\u00a0eMarketer<\/a>\uc758 \ucd5c\uc2e0 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ub9c8\ucf00\ud130\ub294 34%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c \uba87\uc2ed \ub144 \ub3d9\uc548 \uad11\uace0\uc8fc\ub4e4\uc740 \uad11\ubc94\uc704\ud55c \uad00\uc2ec \uadf8\ub8f9\uacfc \uc778\uad6c \ud1b5\uacc4\ud559\uc801 \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud574 \uba85\ud655\ud558\uac8c \uc138\ubd84\ud654\ub41c \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud574\uc654\uc2b5\ub2c8\ub2e4. \ubb38\uc81c\ub294 \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \ud604\ub300 \uc18c\ube44\uc790\ub4e4\uc744 \uc774\ub7ec\ud55c \uce74\ud14c\uace0\ub9ac\ub85c \uba85\ud655\ud558\uac8c \uad6c\ubd84\uc9c0\uc744 \uc218 \uc5c6\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\uc804 \ube14\ub85c\uadf8<\/a>\uc5d0\uc11c \uc124\uba85\ud55c\ub300\ub85c, \ub9c8\ucf00\ud130\ub294 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub2e4\uac00\uac00 \uae30\uc5c5\uc774 \uae30\ub300\ud558\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1, \uc804\ud658\uc728 \uc99d\uac00, \uace0\uac1d \ucda9\uc131\ub3c4 \uc81c\uace0 \ub4f1\uc758 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uac00\uc18d\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc774\uc720\ub85c \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \ubaa8\ub4e0 \uae30\uc874 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uace0 \uc778\uc0ac\uc774\ud2b8\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \uc758\ub3c4 \ub370\uc774\ud130<\/a>\ub85c \ubcf4\uac15\ud574 \uace0\uac1d\uc758 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ud65c\uc131\ud654\ub420 \uc218 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \uc624\ub514\uc5b8\uc2a4 \ubaa8\ub4c8(Audience Module)\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc874 <\/strong>\ub370\uc774\ud130 <\/strong>\uc5f0\uacb0<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc758 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc5f0\uacb0\ud558\uc5ec \uc774\ubbf8 \uc798 \uc544\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \ubb34\ud55c\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud588\uac70\ub098 \uad6c\ub9e4\ud55c \uc801\uc774 \uc788\ub294 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\uace0\uc790 \ud55c\ub2e4\uba74, Adobe Audience Manager, Oracle Data Cloud, Lytics, Bluecore \ub4f1 \ud06c\ub9ac\ud14c\uc624\uc5d0 \uc644\uc804\ud558\uac8c \ud1b5\ud569<\/a>\ub41c 20\uc5ec \uac1c \uc774\uc0c1\uc758 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uacfc \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc(DMP)\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \uae30\uc874 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790 \ubc0f \uc571 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uace0, \ucea0\ud398\uc778\uc5d0 \uac00\uc7a5 \uad00\ub828\ub41c \uc138\uadf8\uba3c\ud2b8\ub97c \ud0c4\ub825\uc801\uc73c\ub85c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc790\ub3d9\ucc28 \ube0c\ub79c\ub4dc\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\uc5d0\uc11c \uc790\ub3d9\ucc28 \uac1c\ubcc4\ud654 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud55c \uc801\uc774 \uc788\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\uae38 \uc6d0\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \ubaa8\ub4c8\uc5d0 \uc27d\uac8c \uc5f0\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad6c\ub9e4 <\/strong>\uc120\ud638\ub3c4\uc5d0 <\/strong>\ub300\ud55c <\/strong>\uc778\uc0ac\uc774\ud2b8 <\/strong>\ud655\ubcf4<\/strong><\/h3>\n

\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ucc3e\uace0 \uc788\ub2e4\uba74, \ud06c\ub9ac\ud14c\uc624\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \ub370 \ud544\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc27d\uac8c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uc775\uc2a4\ud50c\ub85c\ub7ec(Audience Explorer)\ub294 \uae30\uc874 \uace0\uac1d\ub4e4\uacfc \uad00\uc2ec\uc0ac\uac00 \uc720\uc0ac\ud55c \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\ub97c \ucc3e\uc544\uc90d\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ucf54\ub85c\ub09819 \ubd09\uc1c4 \uc870\uce58 \uc911 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud588\uac70\ub098 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\uc5d0 \uacf5\uac10\ud558\ub294 \uace0\uac1d \ub610\ub294 \uc720\uc0ac\ud55c \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uace0\uac1d\uce35\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc0c8\ub85c\uc6b4 <\/strong>\uc624\ub514\uc5b8\uc2a4 <\/strong>\ud65c\uc131\ud654<\/strong><\/h3>\n

\uc774\ub7ec\ud55c \uac00\uce58 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c, \uc0ac\uc804 \uc815\uc758\ub41c 1,000\uc5ec \uac1c\uc758 \uce74\ud14c\uace0\ub9ac\ub85c \uad6c\uc131\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4 (Commerce Audiences)<\/a>\ub97c \uc0ac\uc6a9\ud574 \ud5a5\ud6c4 \ucea0\ud398\uc778\uc5d0\uc11c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc2e0\uc18d\ud558\uac8c \ubc1c\uacac\ud560 \uc218 \uc788\ub294 \ub610 \ub2e4\ub978 \ubc29\ubc95\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud574 \uc790\ub3d9\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\uc758 \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4(Similar Audiences)<\/a>\ub294 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8, \ud0d0\uc0c9 \uc218\uc900, \uad6c\ub9e4 \ube48\ub3c4 \ub4f1 \uc218\ubc31 \uac00\uc9c0\uc758 \uc758\ub3c4 \uc2e0\ud638\ub97c \ud1a0\ub300\ub85c \uc628\ub77c\uc778 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub4e4\uc5d0 \ub300\ud55c \ubd84\uc11d\uc744 \uc218\ud589\ud574 \uc774\ub4e4\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc744 \uc774\ud574\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc54c\uace0\ub9ac\uc998\uc740 \ub610\ud55c \ub3d9\uc77c\ud55c \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \ub8e9\uc5b4\ub77c\uc774\ud06c(lookalike) \uc624\ub514\uc5b8\uc2a4\ub97c \ubc1c\uacac\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \ube44\uc988\ub2c8\uc2a4\ub97c \ube60\ub974\uac8c \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uc131\uacfc <\/strong>\uce21\uc815<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ucea0\ud398\uc778\uc774 \ud0c0\uac9f\ud305\ud55c \uac01 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub300\ud55c \uc131\uacfc\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4\ub825\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uace0 \uc5ec\uc131\uc6a9\/\ub0a8\uc131\uc6a9 \uc0c1\ud488\uc758 \uad6c\ub9e4 \uc120\ud638 \uc5ec\ubd80\ub294 \ubb3c\ub860 \uc624\ub514\uc5b8\uc2a4\uc758 \uc0ac\uc774\uc988, \ub3c4\ub2ec \ubc94\uc704 \ubc0f \ub178\ucd9c \uc218\uc900\uc744 \ube44\uad50\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uac70\ub098, \ud5a5\ud6c4 \ucea0\ud398\uc778\uc5d0 \ub9de\uac8c \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \ubaa8\ub4c8\uc744 \uc0ac\uc6a9\ud558\uba74 \uae30\uc874 \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0, \ud06c\ub9ac\ud14c\uc624\uac00 \uc81c\uacf5\ud558\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \ucea0\ud398\uc778\uc5d0 \uc989\uc2dc \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ub514\uc5b8\uc2a4 \uae30\ub2a5\uc744 \ubc1c\uc804\uc2dc\ud0a4\ub294\ub370 \uc9c0\uc18d\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \uc788\uc73c\ubbc0\ub85c, \uc55e\uc73c\ub85c \uace0\uac1d \ud655\ubcf4, \uc7a0\uc7ac \uace0\uac1d \ucc3d\ucd9c, \uace0\uac1d \ucda9\uc131\ub3c4 \ud5a5\uc0c1 \ub4f1\uc758 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub354 \ub9ce\uc740 \uae30\ub2a5\ub4e4\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\ubbf8 \ud06c\ub9ac\ud14c\uc624\ub97c \uc0ac\uc6a9\ud558\uace0 \uacc4\uc2ed\ub2c8\uae4c?\u00a0\ud574\ub2f9 \uc9c0\uc5ed\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4 \uc635\uc158\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub824\uba74 \uacc4\uc815\uc5d0 \ub85c\uadf8\uc778<\/a>\ud558\uc2dc\uac70\ub098, \uc774\uc0c1\uc801\uc778 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud558\uc2dc\ub824\uba74,\u00a0\uc9c0\uae08 \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc<\/a>\uc5d0 \uacc4\uc815\uc744 \uc2e0\uccad\ud558\uc2ed\uc2dc\uc624!<\/p>\n","protected":false},"excerpt":{"rendered":"

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