{"id":14141,"date":"2020-10-06T18:53:56","date_gmt":"2020-10-06T18:53:56","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14141"},"modified":"2021-01-06T20:19:01","modified_gmt":"2021-01-06T20:19:01","slug":"%eb%aa%a8%eb%b0%94%ec%9d%bc-%ed%8d%bc%ec%8a%a4%ed%8a%b8-%ea%b8%b0%ec%97%85%ec%9d%98-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%ec%95%b1-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%84-%ec%9c%84%ed%95%9c-3%ea%b0%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%aa%a8%eb%b0%94%ec%9d%bc-%ed%8d%bc%ec%8a%a4%ed%8a%b8-%ea%b8%b0%ec%97%85%ec%9d%98-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%ec%95%b1-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%84-%ec%9c%84%ed%95%9c-3%ea%b0%80\/","title":{"rendered":"\ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8 \uae30\uc5c5\uc758 \uc131\uacf5\uc801\uc778 \uc571 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c 3\uac00\uc9c0 \uccb4\ud06c\ub9ac\uc2a4\ud2b8"},"content":{"rendered":"<p>\uc571 \uc720\uc800 \ub9ac\ud150\uc158 \uad00\ub9ac\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc544\uc8fc \uc911\uc694\ud569\ub2c8\ub2e4. <span lang=\"KO\">\ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ubaa8\ub4e0 \uc0b0\uc5c5 \uc601\uc5ed\uc5d0\uc11c \uc571 \uc720\uc800 \ubcf4\uc720\uc728\uc740<\/span> 3<span lang=\"KO\">\uc77c<\/span>, 7<span lang=\"KO\">\uc77c<\/span>, 14<span lang=\"KO\">\uc77c \uae30\uc900\uc73c\ub85c \uac00\ud30c\ub978 \ud558\ud5a5 \uace1\uc120\uc744 \uadf8\ub9bd\ub2c8\ub2e4<\/span>. <span lang=\"KO\">\uc774 \ud750\ub984\uc740 \uc571 \ub9c8\ucf00\ud130\ub77c\uba74 \ubaa8\ub450 \uc778\uc2dd\ud558\uace0 \uc788\uace0 \uc5ec\ub7ec \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud1b5\ud574\uc11c \uac1c\uc120\ud560 \uc218 \uc788\uc9c0\ub9cc<\/span>, <span lang=\"KO\">\ubaa8\ubc14\uc77c \uc720\uc800\uc758 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uce21\uba74\uc5d0\uc11c \ubcf4\uba74 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud604\uc0c1\uc785\ub2c8\ub2e4<\/span>. <span lang=\"KO\">\ub2e8 \ucc98\uc74c\ubd80\ud130 \uc571 \ub9c8\ucf00\ud305\uc744 \ud22c\uba85\ud55c \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \uc2e4\ud604\ud55c\ub2e4\uba74 \uc2dc\ud589\ucc29\uc624\ub97c \uc904\uc77c \uc218 \uc788\uace0 \ube44\uc6a9 \ub300\ube44 \uc571 \uc720\uc800\uc758 \ub9ac\ud150\uc158\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/p>\n<p>\uc774\ub97c \uc704\ud55c \uc900\ube44 \uacfc\uc815\uc73c\ub85c \uc131\uacf5\uc801\uc778 \uc571 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \uccb4\ud06c\ub9ac\uc2a4\ud2b8 3<span lang=\"KO\">\uac00\uc9c0\ub97c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4<\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14146\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/Picture1.png\" alt=\"\" width=\"465\" height=\"242\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/Picture1.png 465w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/Picture1-300x156.png 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/p>\n<p>\uc131\uacf5\uc801\uc778 \uc571 \ub9c8\ucf00\ud305\uc744 \uc704\ud574\uc120 \uba3c\uc800 \ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \uccab \ub2e8\uacc4\uc778 \uc571 \uc720\uc800 \uc120\ubcc4 \uc2dc \uc2e0\uaddc \uc720\uc800\ub97c LTV \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc2e0\uaddc \uc720\uc800\uc758 \ubaa8\uac1d \uc218 \ubcf4\ub2e4\ub294 \ud574\ub2f9 \uc624\ub514\uc5b8\uc2a4\ub97c \uc5bc\ub9c8\ub098 \uc815\uad50\ud558\uac8c \ud0c0\uac9f\ud305\ud574 \uc9c8 \ub192\uc740 \uc720\uc800\ub97c \ud68d\ub4dd\ud560 \uc218 \uc788\ub294\uac00\uac00 \uacb0\uad6d \uc571 \ub9c8\ucf00\ud305\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \uacb0\uc815\ud558\uae30 \ub54c\ubb38\uc774\uc8e0. \ub450 \ubc88\uc9f8 \uc804\ub7b5\uc73c\ub85c \ube44\ud65c\uc131 \uc720\uc800 \ub610\ub294 \ud2b9\uc815 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc804\uccb4 \ud65c\uc131 \uc720\uc800 \ub300\uc0c1\uc758 \ub9ac\ud0c0\uac9f\ud305 \ubc29\uc2dd\uc740 \uc774\uc81c \ub354 \uc774\uc0c1 \uc2a4\ub9c8\ud2b8\ud55c \ubc29\uc2dd\uc774\ub77c\uace0 \ubcfc \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uc720\uc800 \uc138\uadf8\uba3c\ud2b8\ub97c \uc798 \uad6c\ubd84\ud574\uc11c \ub2e4\uc2dc \ud130\uce58\ud558\uace0 \uc2f6\uc740 \uc720\uc800\ub97c \uc9c0\uc18d\ud574\uc11c \uc720\uc785\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548 \ucfe0\ud3f0\uacfc \uac19\uc740 \uc720\uc778\ucc45\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc571 \uc774\ubca4\ud2b8 \uc804\uccb4 \ud3ec\uc2a4\ud2b8\ubc31\uc744 \ud1b5\ud574 \ucda9\ubd84\ud788 \ud559\uc2b5\ud560 \uc218 \uc788\ub294 \uc2dc\uac04\uc744 \uac00\uc9c8 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc571 \ucea0\ud398\uc778 \ub860\uce6d \ucd5c\uc18c 1~2\uc8fc \uc804\uc5d0 \uc5f0\ub3d9\ud55c\ub2e4\uba74 \uc571 \uc720\uc800 \ud0c0\uac9f\ud305 \uc2dc \ubcf4\ub2e4 \uc815\uad50\ud55c \ud589\ub3d9 \ub370\uc774\ud130 \uae30\ubc18\uc758 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ud06c\ub9ac\ud14c\uc624 \uc571 \uc194\ub8e8\uc158 \uc8fc\uc694 \ud2b9\uc7a5\uc810<\/strong><\/h3>\n<p>\uadf8\ub807\ub2e4\uba74 \ud06c\ub9ac\ud14c\uc624\ub294 \uc5b4\ub5a4 \uc571 \uc194\ub8e8\uc158\uc758 \uc8fc\uc694 \ud2b9\uc7a5\uc810\uc73c\ub85c \uace0\uac1d\uc0ac\uc758 \uc131\uacf5\uc801\uc778 \uc571 \ub9c8\ucf00\ud305\uc744 \ub04c\uc5b4\ub0bc\uae4c\uc694? \ud06c\uac8c 5\uac00\uc9c0\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14145\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/Picture2-KR.png\" alt=\"\" width=\"473\" height=\"176\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/Picture2-KR.png 473w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/Picture2-KR-300x112.png 300w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/p>\n<h4><strong>1) \uac15\ub825\ud55c \uc720\uc800 \uadf8\ub798\ud504<\/strong><\/h4>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc720\uc800 \uadf8\ub798\ud504\ub97c \ud65c\uc6a9\ud558\uc5ec \uc720\uc0ac\ub3c4\uac00 \ub192\uc740 \uc720\uc800 \ud0c0\uac9f\ud305, \uc989 \ub192\uc740 CPI \uc131\uacfc\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uac1c\uc778 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \ud1b5\ud574 \ub354\uc6b1\ub354 \ub192\uc740 \uac00\uce58\uc758 \uc2e0\uaddc \uc720\uc800\ub97c \ud655\ubcf4\ud55c \ub4a4 \ud655\ubcf4\ud55c \uc720\uc800\ub97c \uc720\uc9c0\ud574 \uad11\uace0\uc8fc\uc758 KPI\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6c0\uc744 \ub4dc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uba3c\uc800 \ud0c0\uac9f\ud305\uc5d0 \uc788\uc5b4\uc11c\ub294 \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc720\uc800 \ud480\ub85c \uad6c\uc131\ub41c \ud06c\ub9ac\ud14c\uc624 \uc720\uc800 \uadf8\ub798\ud504\uc5d0\uc11c \ucee4\uc2a4\ud140 \uc624\ub514\uc5b8\uc2a4, \uc720\uc0ac \uc624\ub514\uc5b8\uc2a4\ub97c \ucd94\ucd9c\ud55c \ub4a4\uc5d0 \uc6d4 20\uc5b5 \uc720\uc800\uc758 \ud65c\uc131 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ubd84\uc11d \ud6c4 \uc7a0\uc7ac \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c \uad11\uace0\ub97c \ub178\ucd9c\ud569\ub2c8\ub2e4. \uc989 \uc571 \uc2e4\uc0ac\uc6a9\uc790\uc640 \uc720\uc0ac\ub3c4\uac00 \ub192\uc740 \uc720\uc800\ub85c\ub9cc \ud480\uc744 \ubaa8\uc218\ud55c\ub2e4\ub294 \uc774\uc57c\uae30\uc778\ub370\uc694. \uc774\ub294 \uad11\uace0\uc8fc \ucea0\ud398\uc778 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uc54c\ub9de\uc740 \uc624\ub514\uc5b8\uc2a4\ub9cc \ud0c0\uac9f\ud305\ud574 \ub192\uc740 CPI \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6c0\uc744 \ub4dc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>2) \ucd5c\uace0 \uc218\uc900 \ub9e4\uccb4\ub825<\/strong><\/h4>\n<p>100% RTB &amp; \uad6d\ub0b4\uc678 \ud504\ub9ac\ubbf8\uc5c4 \uc571 \ub2e4\uc774\ub809\ud2b8 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574\uc11c \ud004\ub9ac\ud2f0 \ub192\uc740 \ub9e4\uccb4 \uad11\uace0\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uad6c\uae00\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\uc778 \uc560\ub371\uc2a4(AdEx)\uc758 \uac00\uc7a5 \ud070 \ubc14\uc774\uc5b4\uc785\ub2c8\ub2e4. \uad6d\ub0b4\uc758 \uacbd\uc6b0, \ub2e4\uc774\ub809\ud2b8 \ud30c\ud2b8\ub108\uc778 \uce74\uce74\uc624\ub2e4\uc74c, \ub124\uc774\ubc84 \uc6f9\ud230 \ub4f1\uc758 \uad6d\ub0b4 \ub9e4\uccb4\uac00 \uc788\uc73c\uba70, \uad6d\ub0b4 \ud504\ub9ac\ubbf8\uc5c4 \uc571\uacfc \uc6f9 \ub9e4\uccb4\ub97c \ud1b5\ud574 \uc131\uacf5\uc801\uc778 UA \ub9c8\ucf00\ud305\uc744 \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>3) \ub2e4\uc591\ud55c AI \uc5d4\uc9c4<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14144\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/\ub2e4\uc591\ud55c-AI-\uc5d4\uc9c4.png\" alt=\"\" width=\"614\" height=\"270\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/\ub2e4\uc591\ud55c-AI-\uc5d4\uc9c4.png 614w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/\ub2e4\uc591\ud55c-AI-\uc5d4\uc9c4-300x132.png 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc571 \uc778\uc2a4\ud1a8 \uc194\ub8e8\uc158\uc758 AI \uc5d4\uc9c4 \ucd5c\uc801\ud654 \ubaa8\ub378\uc5d0\ub294 Install Optimizer, Adaptive Install Optimizer(AIO), Post-install Action Optimizer(PIAO) \uc774\ub807\uac8c \ucd1d 3\uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. IO\uc5d4\uc9c4\uacfc AIO \uc5d4\uc9c4\uc740 \ud2b9\uc815 \ubaa9\ud45c \ud0c0\uae43 CPI\uc5d0 \ub9de\ucdb0 \uc720\uc800 \uc124\uce58 \uc218\ub97c \ucd5c\ub300\ud654\ud558\ub294 \uc5d4\uc9c4\uc785\ub2c8\ub2e4. AIO \uc5d4\uc9c4\uc744 \uc774\uc6a9\ud574 \ud6e8\uc52c \ub354 \uc548\uc815\uc801\uc778 CPI\uc640 Long-term scale\uc744 \ub3d5\ub294 \uc5d4\uc9c4\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. PIAO\ub294 \uc571 \uc124\uce58 \uc774\ud6c4 \ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \uc774\ubca4\ud2b8 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uc5d4\uc9c4 \uc635\uc158\uc774 \uc788\uc73c\uba70 \uad11\uace0\uc8fc\uc758 \uc778 \uc571 \uc561\uc158 \ubaa9\ud45c\ub97c \uac00\uc7a5 \uc790\uc8fc \uc218\ud589\ud558\ub294 \uc720\uc800\ub9cc\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ucd5c\uc801\ud654 \ubaa8\ub378\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ud06c\ub9ac\ud14c\uc624\uac00 \uac16\ucd98 \uc5d4\uc9c4 \uc635\uc158\uc774 \ub2e4\uc591\ud574 \uad11\uace0\uc8fc\uc758 KPI\uac00 \ubcc0\uacbd\ub418\ub294 \uc2dc\uc810\uc5d0 \ub9de\ucdb0 \uc801\uc808\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h4><strong>4) \ud480 \ud37c\ub110 \ud65c\uc6a9 \uac00\ub2a5<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14143\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/\ud480-\ud37c\ub110-\ud65c\uc6a9-\uac00\ub2a5.png\" alt=\"\" width=\"609\" height=\"328\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/\ud480-\ud37c\ub110-\ud65c\uc6a9-\uac00\ub2a5.png 609w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/\ud480-\ud37c\ub110-\ud65c\uc6a9-\uac00\ub2a5-300x162.png 300w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/p>\n<p><span lang=\"KO\">\uc571 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc740<\/span> Upper Funnel<span lang=\"KO\">\uc778 \uc571 \uc778\uc2a4\ud1a8<\/span>, Mid Funnel<span lang=\"KO\">\uc778 \uc571 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/span>, Low Funnel<span lang=\"KO\">\uc778 \uc571 \ub9ac\ud0c0\uac9f\ud305\uc758 \uc138 \uac00\uc9c0 \uad6c\uc131\uc694\uc18c\ub97c \ubaa8\ub450 \uac16\ucd98 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4<\/span>. <span lang=\"KO\">\uba3c\uc800 \uc571 \uc778\uc2a4\ud1a8 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud568\uc73c\ub85c\uc368 \uc2e0\uaddc \uc720\uc800 \ud655\ubcf4\uac00 \uac00\ub2a5\ud558\uba70 \uad11\uace0\uc8fc\uac00 \uc6d0\ud558\ub294 \ubaa9\ud45c \ud0c0\uae43<\/span>, <span lang=\"KO\">\uc989 \ud0c0\uae43<\/span> CPI, CPA, <span lang=\"KO\">\ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \uc774\ubca4\ud2b8\ub97c \ub2ec\uc131\ud558\uba74\uc11c \uc778\uc2a4\ud1a8\uc758 \uc2a4\ucf00\uc77c \ud655\ubcf4\ub97c \ub3d5\uc2b5\ub2c8\ub2e4<\/span>.<\/p>\n<p><span lang=\"KO\">\ub450 \ubc88\uc9f8 \ud37c\ub110\uc778 \uc571\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub294 \uad11\uace0\uc8fc \uce21\uc5d0\uc11c \uc804\ub2ec\ud574\uc8fc\ub294 \uc720\uc800<\/span> ID, <span lang=\"KO\">\uc989<\/span> ADID<span lang=\"KO\">\ub77c\uace0 \ud558\ub294\ub370\uc694<\/span>. IOS<span lang=\"KO\">\ub294<\/span> IDFA(Identifier For Advertisers), <span lang=\"KO\">\uc548\ub4dc\ub85c\uc774\ub4dc\ub294<\/span> GAID(Google Advertising ID) <span lang=\"KO\">\ub9ac\uc2a4\ud2b8\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ud734\uba74 \uc0ac\uc6a9\uc790<\/span>, <span lang=\"KO\">\ud639\uc740 \uc571\uc744 \uc124\uce58\ud558\uc600\ub2e4\uac00 \uc0ad\uc81c\ud55c \uc720\uc800\ub97c \ub2e4\uc2dc \uc7ac\uc124\uce58\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ucea0\ud398\uc778\uc785\ub2c8\ub2e4<\/span>.<\/p>\n<p><span lang=\"KO\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc571 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc571\uc744 \uc774\ubbf8 \uc124\uce58\ud55c \uc720\uc800\uc758 \uad00\uc2ec\uc744 \uc720\uc9c0\ud558\uac70\ub098 \ud68c\ubcf5\ud558\uace0 \ud574\ub2f9 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc785\ub2c8\ub2e4<\/span>. <span lang=\"KO\">\ud0c0\uac9f\ud305\ub41c \uc720\uc800\uac00 \ub2e4\ub978 \uc571\uc744 \uc0ac\uc6a9\ud560 \uc2dc\uc5d0 \uc720\uc800 \uac1c\uc778\ubcc4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub294 \ucea0\ud398\uc778\uc785\ub2c8\ub2e4<\/span>. <span lang=\"KO\">\ub9ac\ud0c0\uac9f\ud305\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \ud0c0\uae43<\/span> ROAS, ROI <span lang=\"KO\">\ub2ec\uc131\uc744 \ubaa9\ud45c\ub85c \uc778 \uc571 \ucee8\ubc84\uc804 \ud5a5\uc0c1\uc744 \ub3d5\ub294 \ucea0\ud398\uc778\uc778 \ub9cc\ud07c \uc720\uc800\uc758 \uace0\uac1d\uc0dd\uc560\uac00\uce58<\/span>(LTV)<span lang=\"KO\">\ub97c \ud5a5\uc0c1\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4<\/span>.<\/p>\n<h4><\/h4>\n<h4><strong>5) \uac1c\uc778 \ub9de\ucda4\ud615 \ubc30\ub108<\/strong><\/h4>\n<p>\uc571 \uc778\uc2a4\ud1a8 \ucea0\ud398\uc778\uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4\uc788\ub294 \uc2e4\uc2dc\uac04 \uac1c\uc778 \ub9de\ucda4\ud615 \ubc30\ub108 \uc0dd\uc131\uc785\ub2c8\ub2e4. \uc571 \uc778\uc2a4\ud1a8 \ubc30\ub108\ub294 \uc571 \uc124\uce58\ub97c \ucd94\uc9c4\ud558\uae30 \uc704\ud574 \uc0c1\ud488\uacfc \uc774\ubbf8\uc9c0, \ub610\ub294 \uc601\uc0c1\uc744 \ud63c\ud569\ud574 \ucd5c\ub300\ud55c \uc88b\uc740 \uc131\uacfc\ub97c \ub04c\uc5b4\ub0b4\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc785\ub2c8\ub2e4. \uc571 \uc778\uc2a4\ud1a8 \ubc30\ub108\ub294 \ubaa8\ub4e0 \ubc30\ub108 \uc0ac\uc774\uc988\uc5d0 \uc801\uc6a9\uc774 \uac00\ub2a5\ud558\uba70 \uc2e0\uaddc \uc720\uc800\uac00 \ud06c\ub9ac\ud14c\uc624 \ubc30\ub108\ub97c \ud074\ub9ad\ud560 \uacbd\uc6b0\uc5d0 \uc571 \uc778\uc2a4\ud1a8 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub294 \ubaa8\ubc14\uc77c \uc571\uacfc \uc6f9\uc5d0 \ubaa8\ub450 \ucd5c\uc801\ud654\ub418\uc5b4\uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \uad00\ud574 \uc870\uae08 \ub354 \uc124\uba85\ud574 \ub4dc\ub9ac\uc790\uba74, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0\ub294 AI \uae30\uc220\uc774 \uad00\uc5ec\ud558\uac8c \ub429\ub2c8\ub2e4. \ubc30\ub108\uc5d0 \ucd94\ucc9c \ub178\ucd9c\ub418\ub294 \uc0c1\ud488, \ubc30\ub108\uc758 \ub808\uc774\uc544\uc6c3, \uceec\ub7ec \uc138\ud2b8 \ub4f1 \uc720\uc800 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \ub610\ud55c \uad11\uace0\uc8fc\uc758 \uc0c1\ud488 \ud2b9\uc131\uc744 \ud30c\uc545\ud558\uc5ec \uc774\ub97c \uc11c\ub85c \ub9e4\uce6d\uc2dc\ud0b4\uc73c\ub85c\uc368 \uc5b4\ub5a4 \uc0c1\ud488\uc744 \ub178\ucd9c\ud560 \uac83\uc778\uc9c0 \uacb0\uc815\ub418\ub294\ub370\uc694. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc720\uc800\uc5d0 \ub300\ud55c \ud559\uc2b5 \ub370\uc774\ud130\uac00 \uc313\uc774\uac8c \ub418\uba74 \uc5b4\ub5a4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub178\ucd9c\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc740 \uc131\uacfc\ub97c \ub04c\uc5b4\ub0bc \uac83\uc778\uc9c0\uac00 \uacb0\uc815\ub418\uace0 \ucd5c\uc885\uc801\uc73c\ub85c \uad11\uace0 \uc18c\uc7ac\uac00 \uc790\ub3d9 \uc0dd\uc131 \ubc0f \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14142\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/Untitled-4.png\" alt=\"\" width=\"603\" height=\"339\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/Untitled-4.png 603w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/Untitled-4-300x169.png 300w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/p>\n<h4><\/h4>\n<h4><strong>6) Fraud \uac00\ub2a5\uc131 0%<\/strong><\/h4>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uad11\uace0\uc5d0 \uad00\uc5ec\ud558\ub294 \ubaa8\ub4e0 \ubd80\uc815\ud589\uc704\uc778 AD Fraud\uac00 \ubc1c\uc0dd\ud558\uba74 \uad11\uace0\uc8fc\ub294 \uacbd\uc81c\uc801 \ub0ad\ube44\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc798\ubabb\ub41c \uc131\uacfc \uce21\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub294\ub370\uc694. \ub2e4\uc2dc \ub9d0\ud574 Fraud\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \ub178\ub825\uc740 \uc0c1\ub2f9\ud788 \uc911\uc694\ud558\ub2e4\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 Fraud \ubc29\uc9c0\ub97c \uc704\ud55c \ub178\ub825\uc744 \uc9c0\uc18d\ud574\uc11c \ud574\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc790\uccb4 \uc2dc\uc2a4\ud15c\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc788\uc73c\uba70 Fraud \ud589\uc704\ub85c \uc758\uc2ec\ub418\ub294 \ud074\ub9ad\uc774\ub77c\ub4e0\uc9c0 \uc784\ud504\ub808\uc158\uc744 \ucc3e\uc544\ub0b4\ub294 \ub0b4\ubd80 \uc804\ub2f4\ud300\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uac15\ub825\ud55c \ube14\ub799\ub9ac\uc2a4\ud2b8\ub97c \ud1b5\ud574\uc11c \ube0c\ub79c\ub4dc \uc548\uc804 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 Fraud \ud589\uc704\uc790\uc778 Fraudster, \ub610\ub294 \uc758\uc2ec\ub418\ub294 \ud589\ub3d9 \uc720\ud615\uc744 \ud0d0\uc9c0 \ub3c4\uad6c\uc5d0 \ucd94\uac00\ud574\uc11c \uc9c0\uc18d\ud574\uc11c \uace0\uac1d\uc0ac\uc5d0 \ub300\ud55c \ubcf4\ud638\ub97c \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub098 19\ub85c \uc778\ud55c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc774 \ud3bc\uccd0\uc9c0\uba74\uc11c \ubaa8\ubc14\uc77c \uc571 \uc2dc\uc7a5\uc774 \uac11\uc790\uae30 \ucee4\uc84c\uc2b5\ub2c8\ub2e4. \uc704\uae30\uc774\uc9c0\ub9cc \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774 \uae30\ud68c\ub97c \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8\ud55c\ub2e4\uba74 \ucda9\ubd84\ud788 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\ub97c \uae30\ub300\ud558\uc154\ub3c4 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/app-master-class-kr\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14153 aligncenter\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/20-Social-Webinar-App-Master-Class-Gaming-KR_On-Demand-300x157.png\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/20-Social-Webinar-App-Master-Class-Gaming-KR_On-Demand-300x157.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/20-Social-Webinar-App-Master-Class-Gaming-KR_On-Demand-768x402.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/10\/20-Social-Webinar-App-Master-Class-Gaming-KR_On-Demand.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/app-master-class-kr\">&#8220;\uc571 \ub9c8\uc2a4\ud130\ud074\ub798\uc2a4 \uc6e8\ube44\ub098 \ub2e4\uc2dc\ubcf4\uae30&#8221;\uc5d0\uc11c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uac8c\uc784, \ub51c\ub9ac\ubc84\ub9ac \uc0b0\uc5c5\uc5d0\uc11c\uc758 \uc571 \ub9c8\ucf00\ud305 \uc131\uacf5 \uc0ac\ub840\uc640 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc571 \uc720\uc800 \ub9ac\ud150\uc158 \uad00\ub9ac\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc544\uc8fc \uc911\uc694\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ubaa8\ub4e0 \uc0b0\uc5c5 \uc601\uc5ed\uc5d0\uc11c \uc571 \uc720\uc800 \ubcf4\uc720\uc728\uc740 3\uc77c, 7\uc77c, 14\uc77c \uae30\uc900\uc73c\ub85c \uac00\ud30c\ub978 \ud558\ud5a5 \uace1\uc120\uc744 \uadf8\ub9bd\ub2c8\ub2e4. \uc774 \ud750\ub984\uc740 \uc571 \ub9c8\ucf00\ud130\ub77c\uba74 \ubaa8\ub450 \uc778\uc2dd\ud558\uace0 \uc788\uace0 \uc5ec\ub7ec \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud1b5\ud574\uc11c \uac1c\uc120\ud560 \uc218 \uc788\uc9c0\ub9cc, \ubaa8\ubc14\uc77c \uc720\uc800\uc758 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uce21\uba74\uc5d0\uc11c \ubcf4\uba74 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud604\uc0c1\uc785\ub2c8\ub2e4. \ub2e8 \ucc98\uc74c\ubd80\ud130 \uc571 \ub9c8\ucf00\ud305\uc744 \ud22c\uba85\ud55c \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \uc2e4\ud604\ud55c\ub2e4\uba74 \uc2dc\ud589\ucc29\uc624\ub97c [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":14147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-14141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8 \uae30\uc5c5\uc758 \uc131\uacf5\uc801\uc778 \uc571 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c 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