{"id":14163,"date":"2020-10-07T16:07:03","date_gmt":"2020-10-07T16:07:03","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/blog\/criteo-q3-2020-updates\/"},"modified":"2020-10-08T08:23:49","modified_gmt":"2020-10-08T08:23:49","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%b6%94%ea%b3%84-%ec%97%85%eb%8d%b0%ec%9d%b4%ed%8a%b8-%eb%b0%9c%ed%91%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%b6%94%ea%b3%84-%ec%97%85%eb%8d%b0%ec%9d%b4%ed%8a%b8-%eb%b0%9c%ed%91%9c\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \ucd94\uacc4 \uc5c5\ub370\uc774\ud2b8 \ubc1c\ud45c"},"content":{"rendered":"

 <\/p>\n

\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uacfc \uc5f0\ub9d0\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc911\uc694\ud55c \uc2dc\uae30\uc785\ub2c8\ub2e4. \uc804\ub840 \uc5c6\ub294 \uc62c \ud55c\ud574\uc5d0\ub294 \uc774\ucee4\uba38\uc2a4\ub85c\uc758 \uc774\ub3d9\uc774 \ube60\ub978 \uc18d\ub3c4\ub85c \uc9c4\ud589\ub418\uc5b4, \uc804\uc138\uacc4 2\ubd84\uae30 \ub9e4\ucd9c\uc774 \uc804\ub144\ub3d9\uae30 \ub300\ube44 71%<\/a>\ub098 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \ub354 \ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0, \ub2e4\ub978 \uacf3\uc73c\ub85c \ub208\uc744 \ub3cc\ub9ac\uae30 \uc804\uc5d0 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc62c \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc758 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ub2c8\uc988\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ucd5c\uc2e0 \ud06c\ub9ac\ud14c\uc624 \uae30\ub2a5\ub4e4\uc740 \uace0\uac1d \uc0dd\uc560\uc8fc\uae30\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d\ub4e4\uacfc \uc758\ubbf8 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uc5f0\uacb0\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0c1\uc704 \ud37c\ub110\uc744 \uc704\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \uc5c5\ub370\uc774\ud2b8\ub97c \ud655\uc778\ud558\uace0, \ud53c\ud06c \uc2dc\uc98c\uc774 \uc624\uae30 \uc804\uc5d0 \uc0c8\ub85c\uc6b4 \uace0\uac1d\ub4e4\uc774 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uad00\ub828\uc131 \ub192\uc740 \uc2e0\uaddc \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud55c \ud234<\/h2>\n

 <\/p>\n

\uc624\ub514\uc5b8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4<\/h3>\n

 <\/p>\n

\uad11\uace0 \ucea0\ud398\uc778\uc774 \ud6a8\uacfc\uc801\uc774\ub824\uba74 \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uc778\uc0ac\uc774\ud2b8(Audience Insights) \ubcf4\uace0\uc11c\ub294 \uace0\uac1d\uc758 \uc1fc\ud551 \uc120\ud638\ub3c4\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uc5b4, \ud5a5\ud6c4 \uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc5d0 \uc5b4\ub5a4 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ud0c0\uac9f\ud305\ud560\uc9c0 \uc774\ud574\ud558\uace0 \uad00\ub828\ub41c \uc131\uacfc\ub97c \ud3c9\uac00\ud558\uc5ec \uc624\ub514\uc5b8\uc2a4 \uc804\ub7b5\uc744 \uc870\uc728\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\uc624\ub514\uc5b8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \uc778\ud130\ub137\uc744 \ud65c\ubc1c\ud558\uac8c \uac80\uc0c9\ud558\uace0 \uc788\ub294 25\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc628\ub77c\uc778 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc628\ub77c\uc778 \uad6c\ub9e4 \ud328\ud134\uc5d0\uc11c \ucd94\ucd9c\ud55c \ub370\uc774\ud130\ub97c \ud1a0\ub300\ub85c \uad6c\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0, \uc0c1\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc5f0\uacc4\uac10, \uad6c\ub9e4\ub825 \ub4f1\uc5d0 \uae30\ubc18\ud574 \uc774\uc0c1\uc801\uc778 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub450 \ubcf4\uace0\uc11c\ub294 \ubaa8\ub450\u00a0\ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \uc13c\ud130<\/a>\uc758 \ubd84\uc11d \uc139\uc158\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Audience Explorer:<\/h4>\n

\uc624\ub514\uc5b8\uc2a4 \uc775\uc2a4\ud50c\ub85c\ub7ec(Audience Explorer)<\/a> \ub300\uc2dc\ubcf4\ub4dc\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uace0\uc720\ud55c \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\uac00 \uc81c\uacf5\ud558\ub294 \uc624\ub514\uc5b8\uc2a4\uc640 \uad00\ub828\ud574 \uae30\uc874 \uace0\uac1d\ub4e4\uc758 \ubc18\ubcf5\uc801\uc778 \uad6c\ub9e4 \ud328\ud134\uacfc \ube0c\ub79c\ub4dc \uc5f0\uacc4\uac10\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"audience<\/p>\n

CRM, CDP, DMP\uc758 \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc774\ub098 \uae30\uc874 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub4e4\uc744 \uc120\ud0dd\ud574 \uace0\uac1d\ub4e4\uc774 \uc5b4\ub5a4 \uce74\ud14c\uace0\ub9ac\uc640 \ube0c\ub79c\ub4dc\uc5d0 \uac00\uc7a5 \uad00\uc2ec\uc744 \ub9ce\uc774 \ubcf4\uc774\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \ubcf4\uace0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8 \uc911 \ube44\uc988\ub2c8\uc2a4\uc640 \uac00\uc7a5 \uad00\ub828\uc131 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \ud30c\uc545\ud558\uace0, \ud5a5\ud6c4 \uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc0ac\uc6a9\ud574 \uc5b4\ub5a4 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560\uc9c0\ub97c \uc774\ud574\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

<\/h4>\n

\uc624\ub514\uc5b8\uc2a4 \ud37c\ud3ec\uba3c\uc2a4:<\/h4>\n

\uc624\ub514\uc5b8\uc2a4 \ud37c\ud3ec\uba3c\uc2a4(Audience Performance)<\/a> \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc5d0\uc11c \ud0c0\uac9f\ud305\ud55c \uac01 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uc758 \uc131\uacfc\ub97c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \ubcf4\uace0\uc11c\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4\ub825\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uace0 \uc5ec\uc131\uc6a9\/\ub0a8\uc131\uc6a9 \uc0c1\ud488\uc758 \uad6c\ub9e4 \uc120\ud638 \uc5ec\ubd80\ub294 \ubb3c\ub860 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc5d0\uc11c \uc120\ud0dd\ud55c \uc138\uadf8\uba3c\ud2b8\uc758 \uc0ac\uc774\uc988, \ub3c4\ub2ec \ubc94\uc704 \ubc0f \ub178\ucd9c \uc218\uc900\uc744 \ube44\uad50\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uac70\ub098, \ud5a5\ud6c4 \ucea0\ud398\uc778\uc5d0 \ub9de\uac8c \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Audience<\/p>\n

\uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud6a8\uacfc\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \ubaa8\ub4c8\uc5d0 \uad00\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc5ec\uae30<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \ubdf0<\/h2>\n

 <\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uc774 \ucc98\uc74c \ube0c\ub79c\ub4dc\uc640 \uc778\uac8c\uc774\uc9c0\ud558\ub294 \uc21c\uac04\ubd80\ud130 \uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uadf8\ub9bc\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0b4\ub824\uba74, \uac01 \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \uc801\uc808\ud55c \ub370\uc774\ud130\uc640 \uc778\uc0ac\uc774\ud2b8\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \uc1fc\ud37c \uc800\ub2c8(Shopper Journey) \ub300\uc2dc\ubcf4\ub4dc\ub294 \ucea0\ud398\uc778\uc5d0 \ub178\ucd9c\ub41c \uc0ac\uc6a9\uc790\ub4e4\uc758 \ud589\ub3d9\uc5d0 \ub300\ud55c \ud480\ud37c\ub110 \ubdf0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uc0ac\uc6a9\uc790\uac00 \ube0c\ub79c\ub4dc\uc640 \uc5b4\ub5bb\uac8c \uc0c1\ud638\uc791\uc6a9\ud588\ub294\uc9c0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4: \ub178\ucd9c\ub41c \uc0ac\uc6a9\uc790 \uc218 \u2192 \ubc29\ubb38 \uc218 \u2192 \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00 \u2192 \uad6c\ub9e4.<\/p>\n

\uc774 \ub300\uc2dc\ubcf4\ub4dc\ub294 \ud37c\ub110\uc758 \uac01 \ub2e8\uacc4\ubcc4 \uc9c4\ud589 \uc0c1\ud669\uacfc \uc5ec\ub7ec \ub2e4\ub978 \uae30\ubc95\uc774 \uc7a0\uc7ac\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \uc8fc\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 \ud234<\/h2>\n

<\/h3>\n

\uc608\uc0b0\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \uc81c\uc5b4 \ud655\ubcf4<\/h3>\n

 <\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0 \uc608\uc0b0\uc744 \uad00\ub9ac\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud574 \uc77c\uc77c \uc608\uc0b0\uc5d0 \ub300\ud55c \ucd94\uac00 \uc635\uc158\uc744 \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u2018\uc77c\ubc18 \uc8fc\uac04\u2019, \u2018\uc77c\ubc18 \ud655\uc7a5,\u2019 \u2018\uc77c\ubc18 \uc6d4\uac04,\u2019 \u2018\ube60\ub978 \uc18c\uc9c4\u2019 \uc635\uc158\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Criteo<\/p>\n

\uc774\ub7ec\ud55c \uc635\uc158\ub4e4\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 \uc77c\uc77c \uc608\uc0b0 \ubaa8\ub378\uc744 \ud65c\uc6a9\ud558\uba70 \ubcf4\ub2e4 \uc720\uc5f0\ud558\uac8c \uc9c0\ucd9c\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc77c\uc77c \uc608\uc0b0 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uba74, \uad11\uace0\uc5d0 \ub354 \ub9ce\uc740 \uae30\ud68c\uac00 \uc874\uc7ac\ud558\ub294 \ub0a0\uc5d0 \uac00\uce58 \uc788\ub294 \uc21c\uac04\uc744 \ub193\uce58\uc9c0 \uc54a\ub3c4\ub85d \ud06c\ub9ac\ud14c\uc624\uac00 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \ud569\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \uc5ec\uae30\ub97c \ud074\ub9ad<\/a>\ud558\uc2ed\uc2dc\uc624.<\/p>\n

 <\/p>\n

\ucd9c\uc2dc \uc608\uc815: Criteo API Lab:<\/h3>\n

 <\/p>\n

\uc0c8\ub85c\uc6cc\uc9c4 \ud06c\ub9ac\ud14c\uc624\uc758 API 10\uc6d4 \ucd08, \ud55c\uce35 \ub354 \uac1c\uc120\ub41c API\uc640 \uc0c8\ub85c\uc6b4 \uac1c\ubc1c\uc790 \ud3ec\ud138\uc774 \ubc1c\ud45c\ub429\ub2c8\ub2e4.<\/p>\n

\"Criteo<\/p>\n

\ud604\uc7ac \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \uc13c\ud130\ub97c \uc0ac\uc6a9 \uc911\uc778 \uace0\uac1d\uc740 API\uc758 \uc81c\uc5b4 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud574 \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \ubcf4\ub2e4 \uc138\ubd80\uc801\uc73c\ub85c \ubd84\uc11d\ud574 \uc2ec\ub3c4 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ud30c\uc545\ud558\ub294 \ub4f1 \ud06c\ub9ac\ud14c\uc624 \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub85c\uc6b4 \uac1c\ubc1c\uc790 \ud3ec\ud138\uc740 \ud1b5\ud569\uc744 \uc5f0\uacb0, \uad6c\ucd95 \ubc0f \uc2dc\uc791\ud558\ub294\ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \uac83\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\uacf3\uc5d0\uc11c \uc0c8\ub85c\uc6cc\uc9c4 API\uc640 \uae30\ub2a5\ub4e4\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc870\uae30 \uc561\uc138\uc2a4\ub97c \uc6d0\ud558\uc2dc\uba74 \ud06c\ub9ac\ud14c\uc624 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc5f0\ub77d\ud574\uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ubd84\uc8fc\ud55c \ud640\ub9ac\ub370\uc774\ub97c \uc704\ud55c \uc900\ube44<\/h3>\n

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