{"id":14298,"date":"2020-10-29T15:54:16","date_gmt":"2020-10-29T15:54:16","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14298"},"modified":"2020-11-17T04:31:41","modified_gmt":"2020-11-17T04:31:41","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%eb%a7%a4%ec%b2%b4%ec%a0%9c%ed%9c%b4%ed%8c%80%ec%9d%98-%ec%84%b8%ea%b0%80%ec%a7%80-mission","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%eb%a7%a4%ec%b2%b4%ec%a0%9c%ed%9c%b4%ed%8c%80%ec%9d%98-%ec%84%b8%ea%b0%80%ec%a7%80-mission\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \ub9e4\uccb4\uc81c\ud734\ud300\uc758 \uc138\uac00\uc9c0 Mission"},"content":{"rendered":"

 <\/p>\n

\ud06c\ub9ac\ud14c\uc624\uac00 \ucd94\uad6c\ud558\ub294 \uac00\uce58\ub294 \ubc14\ub85c \uad11\uace0\uc8fc\uc758 \u2018\uc774\uc775\u2019\uc774\uba70 \ub9e4\uccb4\uc81c\ud734 \uc9c4\ud589 \uc2dc\uc5d0\ub3c4 \uad11\uace0\uc8fc\uc758 \uc774\uc775\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294\uc9c0\uac00 \uac00\uc7a5 \uc911\uc694\ud55c \ud310\ub2e8 \uae30\uc900\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uc758 \uc131\uacf5\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc5bb\uace0 \ub9e4\uccb4\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ub192\uc740 \uc218\uc775\uc744 \uc81c\uacf5\ud558\uba70 \uc774\uc6a9\uc790\ub4e4\uc5d0\uac8c\ub294 \uad00\uc2ec \ub192\uc740 \uc0c1\ud488\uc815\ubcf4\ub97c \ubcf4\ub2e4 \ub9ce\uc774 \uc81c\uacf5\ud558\ub294, \uad11\uace0\uc2dc\uc7a5\uc744 \ud615\uc131\ud558\ub294 \ubaa8\ub4e0 \uc8fc\uccb4\ub4e4\uc744 \ub9cc\uc871\uc2dc\ud0a4\ub294 \uc120\uc21c\ud658 \uc0dd\ud0dc\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc744 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \uc704\ud574 \ud06c\ub9ac\ud14c\uc624 \ub9e4\uccb4\uc81c\ud734\ud300\uc740 \ub2e4\uc74c\uc758 \uc138\uac00\uc9c0 \ubbf8\uc158\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uccab\ubc88\uc9f8\ub294 \uad11\uace0\uc8fc\uc640 \uc774\uc6a9\uc790\ub4e4 \uac04\uc758 \uc811\uc810\uc744 \ud655\ub300\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \ub9ce\uc740 \uc774\uc6a9\uc790\ub4e4\uc5d0\uac8c(Reach), \ub354 \uc790\uc8fc \uad11\uace0\ub97c \ub178\ucd9c(Frequency)\ud558\uace0 \uc774\ub97c \ud1b5\ud574 \uc774\uc6a9\uc790\ub4e4\uc758 \uc1fc\ud551\ud589\ud0dc\uc5d0 \ub300\ud55c \ud559\uc2b5\uc744 \uac15\ud654\ud558\uc5ec(Data) \uad11\uace0\uc8fc\ub4e4\uc758 \uc774\uc775\uc5d0 \uae30\uc5ec\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub9e4\uccb4 Inventory \uc591\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70 \ud2b9\ud788 \uc778\ud130\ub137 \uc774\uc6a9\uc774 \uae30\uc874 Web\uc5d0\uc11c App\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\ub294 \ucd94\uc138\uc5d0 \ub530\ub77c App \uc811\uc810\uc744 \ud655\ub300\ud558\ub294\ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ub9e4\uc77c \uc57d 95%\uc758 App \uc774\uc6a9\uc790\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ub450\ubc88\uc9f8, \uad11\uace0\ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uc5ec\ub7ec \uad6d\ub0b4\uc678 \ub2e4\uc591\ud55c ADExchange\ub4e4\uc740 \ubb3c\ub860 \uc8fc\uc694 \ub9e4\uccb4\ub4e4\uacfc\uc758 \uc9c1\uc811 \uc5f0\ub3d9\uc744 \uc9c4\ud589\ud558\uace0, \uc774\ub7ec\ud55c \ub2e4\uc591\ud55c \uad6c\ub9e4\ud658\uacbd \uc548\uc5d0\uc11c \ucd5c\uc801\uc758 channel\uc744 \ud1b5\ud574 Inventory\ub97c \uad6c\ub9e4\ud558\uc5ec \uad11\uace0\ud6a8\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ub9e4\uccb4\ub4e4\uc758 \uad11\uace0 Mediation \ub0b4\uc5d0\uc11c \ub178\ucd9c \ucd5c\uc6b0\uc120 \uc21c\uc704\ub97c \ud655\ubcf4\ud558\ub294\ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub300\ubd80\ubd84 \ub9e4\uccb4\ub4e4\uc740 \uac01 \uad11\uace0\uc601\uc5ed\uc5d0\uc11c \ubcf5\uc218\uc758 DSP \uad11\uace0\ub97c \uc9d1\ud589\ud558\uc5ec Inventory\ub97c \uc218\uc775\ud654\ud558\uace0 \uc788\ub294\ub370 \uc5ec\uae30\uc11c \ub178\ucd9c \uc6b0\uc120\uc21c\uc704\ub97c \ud655\ubcf4\ud574\uc57c \ub354 \ub9ce\uc740 \uc774\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uac83\uc740 \ubb3c\ub860 \uad6c\ub9e4\ub825\uc774 \ub192\uc740 \uc774\uc6a9\uc790\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub530\ub77c\uc11c Retargeting \uad11\uace0\uc5d0\uc11c\ub294 \uac01 \ub9e4\uccb4 \ub0b4 \ub178\ucd9c \uc6b0\uc120\uc21c\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc788\ub294\uc9c0 \uc5ec\ubd80\uac00 \uad11\uace0\uc131\uacfc\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uac8c \ub418\ub294\ub370 \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\ub300 \uac15\uc810 \uc911 \ud558\ub098\ub294 \uad6d\ub0b4 \uc81c\ud734 \ub418\uc5b4 \uc788\ub294 \ub300\ubd80\ubd84 \ub9e4\uccb4\ub4e4\uc5d0\uc11c \ub178\ucd9c \uc6b0\uc120\uc21c\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\uc9c0\ub9c9 \uc138\ubc88\uc9f8, \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uad11\uace0\uc8fc\ub4e4\uc758 \u2018\ube0c\ub79c\ub4dc\u2019 \uac00\uce58\ub97c \ubcf4\ud638\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624 \ub9e4\uccb4\ud300\uc740 \u2018\ub9e4\ucd9c\u2019\ub85c \uc131\uacfc\ub97c \ud3c9\uac00\ubc1b\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\uc9c1 \uad11\uace0\uc8fc\ub4e4\uc758 \uc774\uc775\uc5d0 \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud558\uace0 \uc788\ub294\uc9c0\ub9cc\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e8\uae30\uc801\uc73c\ub85c \ub9e4\ucd9c\uc5d0 \ub3c4\uc6c0\uc774 \ub41c\ub2e4\uace0 \ud558\ub354\ub77c\ub3c4 \uad11\uace0\uc8fc\uc758 \uc774\uc775\uc5d0 \ubd80\ud569\ud558\uc9c0 \uc54a\ub294\ub2e4\uace0 \ud310\ub2e8\ub418\ub294 \ub9e4\uccb4\ub4e4\uc740 \uc9c4\ud589\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2018\uad11\uace0\uc8fc\uc758 \uac00\uce58\u2019\ub77c\ub294 \uac83\uc740 \ube44\ub2e8 \ub9e4\ucd9c\ub9cc\uc744 \uc758\ubbf8\ud558\uc9c0\ub294 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc758 \u2018\ube0c\ub79c\ub4dc\u2019\uc57c \ub9d0\ub85c \ubb34\uc5c7\ubcf4\ub2e4 \uc18c\uc911\ud55c \uac00\uce58\ub77c\ub294 \uac83\uc744 \ud06c\ub9ac\ud14c\uc624\ub294 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9e4\uccb4 \uc81c\ud734\ub97c \uc9c4\ud589\ud558\uae30 \uc804 \ud06c\ub9ac\ud14c\uc624\ub294 \uac01 \ub85c\uceec \ub2f4\ub2f9\uc790\ub4e4\uc774 1\ucc28 \uac80\uc218\ub97c \uc9c4\ud589\ud558\uace0 \uc774\ud6c4 \ubcf8\uc0ac Inventory Quality \uc804\ub2f4\ud300\uc774 \uac80\uc218\ub97c \ud558\ub294 \ubcf5\uc218\uc758 \ud655\uc778 \uacfc\uc815\uc744 \uac70\uce58\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\ub9e4\uccb4\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud558\uace0 \ub09c \uc774\ud6c4\uc5d0\ub3c4 \ud06c\ub9ac\ud14c\uc624\ub294 \uc790\uccb4 \uc2dc\uc2a4\ud15c\uc740 \ubb3c\ub860 \ubcf5\uc218\uc758 \uc8fc\uc694 3rd<\/sup>-party\ub4e4\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd80\uc801\uc808\ud55c Inventory \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \uccb4\uacc4\uc801\uc778 \u2018Brand Safety\u2019 \uc194\ub8e8\uc158\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud5a5\ud6c4\uc5d0\ub3c4 \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\uc0c1 \uc138\uac00\uc9c0 \ub9e4\uccb4\uc81c\ud734 \ubbf8\uc158\ub4e4\uc5d0 \uc9d1\uc911\ud558\uace0 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uad11\uace0\uc2dc\uc7a5\ud658\uacbd\uc5d0 \uc120\uc81c\uc801\uc73c\ub85c \ub300\uc751\ud558\uc5ec \uad11\uace0\uc8fc\ub4e4\uc758 \uc774\uc775\uc5d0 \uae30\uc5ec\ud558\uace0\uc790 \ucd5c\uc120\uc758 \ub178\ub825\uc744 \ub2e4\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \ud06c\ub9ac\ud14c\uc624 \uc11c\ud50c\ub77c\uc774\ud300\uc758 \ubbf8\uc158\uc744 \ubcf4\uc2dc\ub824\uba74 \ud06c\ub9ac\ud14c\uc624 \ub77c\uc774\ube0c 2020: \uc628\ub514\ub9e8\ub4dc \ube44\ub514\uc624 \ud398\uc774\uc9c0<\/a>\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694!<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \ud06c\ub9ac\ud14c\uc624\uac00 \ucd94\uad6c\ud558\ub294 \uac00\uce58\ub294 \ubc14\ub85c \uad11\uace0\uc8fc\uc758 \u2018\uc774\uc775\u2019\uc774\uba70 \ub9e4\uccb4\uc81c\ud734 \uc9c4\ud589 \uc2dc\uc5d0\ub3c4 \uad11\uace0\uc8fc\uc758 \uc774\uc775\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294\uc9c0\uac00 \uac00\uc7a5 \uc911\uc694\ud55c \ud310\ub2e8 \uae30\uc900\uc774 \ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uc758 \uc131\uacf5\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc5bb\uace0 \ub9e4\uccb4\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ub192\uc740 \uc218\uc775\uc744 \uc81c\uacf5\ud558\uba70 \uc774\uc6a9\uc790\ub4e4\uc5d0\uac8c\ub294 \uad00\uc2ec \ub192\uc740 \uc0c1\ud488\uc815\ubcf4\ub97c \ubcf4\ub2e4 \ub9ce\uc774 \uc81c\uacf5\ud558\ub294, \uad11\uace0\uc2dc\uc7a5\uc744 \ud615\uc131\ud558\ub294 \ubaa8\ub4e0 \uc8fc\uccb4\ub4e4\uc744 \ub9cc\uc871\uc2dc\ud0a4\ub294 \uc120\uc21c\ud658 \uc0dd\ud0dc\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc744 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. […]<\/p>\n","protected":false},"author":140,"featured_media":14301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-14298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ud06c\ub9ac\ud14c\uc624 \ub9e4\uccb4\uc81c\ud734\ud300\uc758 \uc138\uac00\uc9c0 Mission | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uac00 \ucd94\uad6c\ud558\ub294 \uac00\uce58\ub294 \ubc14\ub85c \uad11\uace0\uc8fc\uc758 \u2018\uc774\uc775\u2019\uc774\uba70 \ub9e4\uccb4\uc81c\ud734 \uc9c4\ud589 \uc2dc\uc5d0\ub3c4 \uad11\uace0\uc8fc\uc758 \uc774\uc775\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294\uc9c0\uac00 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