{"id":14368,"date":"2020-11-23T19:17:12","date_gmt":"2020-11-23T19:17:12","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/blog\/how-internal-education-helps-companies-stay-connected-and-deliver-clarity-in-their-messaging\/"},"modified":"2020-11-26T05:19:46","modified_gmt":"2020-11-26T05:19:46","slug":"%eb%82%b4%eb%b6%80-%ea%b5%90%ec%9c%a1%ec%9d%b4-%ea%b8%b0%ec%97%85%ec%9d%98-%ec%a7%80%ec%86%8d%ec%a0%81%ec%9d%b8-%ec%97%b0%ea%b2%b0%ea%b3%bc-%eb%aa%85%eb%a3%8c%ec%84%b1%ec%97%90-%ec%a3%bc%eb%8a%94","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%82%b4%eb%b6%80-%ea%b5%90%ec%9c%a1%ec%9d%b4-%ea%b8%b0%ec%97%85%ec%9d%98-%ec%a7%80%ec%86%8d%ec%a0%81%ec%9d%b8-%ec%97%b0%ea%b2%b0%ea%b3%bc-%eb%aa%85%eb%a3%8c%ec%84%b1%ec%97%90-%ec%a3%bc%eb%8a%94\/","title":{"rendered":"\uc9c1\uc6d0 \uc5ed\ub7c9 \uac15\ud654 \uad50\uc721\uc744 \ud1b5\ud55c \uae30\uc5c5\uc758 \ub0b4\ubd80 \uc5f0\uacb0\uc131 \uac15\ud654\uc640 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ud68c\uc758\uc5d0 \ucc38\uc11d\ud574\uc11c, \u201c\ud68c\uc758 \uc8fc\uc81c\ub098 \ud300\uc758 \ubaa9\ud45c\uac00 \ud655\uc2e4\ud558\uac8c \uc774\ud574\uac00 \uc548\ub41c\ub2e4\u201d\uace0 \uc0dd\uac01\ud55c \uc801\uc774 \uc788\uc744 \uac81\ub2c8\ub2e4. \uc785\uc0ac\ud55c\uc9c0 \uaf64 \ub418\ub294 \uc9c1\uc6d0\uc774\ub77c\uba74 \uc190\uc744 \ub4e4\uace0\uc11c \u201c\uc774\ud574\uac00 \uc798 \uc548\ub418\uc694\u201d\ub77c\uace0 \ub9d0\ud558\ub294 \uac8c \uc5b4\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ube44\uc988\ub2c8\uc2a4\uc758 \ud575\uc2ec \ubd80\ubd84\uc774 \uc5b4\ub5bb\uac8c \uc6b4\uc601\ub418\ub294\uc9c0 \uad50\uc721\uc744 \ubc1b\uace0 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc11c\ub85c \uace0\ub9bd\ub41c \ubd80\uc11c\ub4e4\uc758 \uc9d1\ud569\uc774 \uace7 \uae30\uc5c5\uc774\ub77c\uace0 \ubcf4\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \uae30\uc5c5\uc740 \uc2e4\uc81c \uc5ec\ub7ec \ubd80\uc11c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uace0 \uc218\ucc9c \uba85\uc758 \uc9c1\uc6d0\uc774 \uc6d0\uaca9 \uadfc\ubb34\ub97c \ud558\uba74\uc11c \uac01 \ubd80\uc11c\ub9c8\ub2e4 \uc790\uccb4\uc801\uc778 \ub0b4\ubd80 \uc804\ub7b5\uc744 \uc218\ud589\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uacb0\uc131\uc758 \uc57d\ud654\ub85c \uc758\uc0ac \uc804\ub2ec\uc774 \uc81c\ub300\ub85c \uc774\ub904\uc9c0\uc9c0 \uc54a\ub294\ub2e4\uba74, \ud300 \uc804\uccb4, \ub098\uc544\uac00 \uae30\uc5c5 \uc804\uccb4\uac00 \uc131\uc7a5\uc758 \uae30\ud68c\ub97c \ub193\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744<\/strong> <strong>\uac04\uc18c\ud654\ud558\uace0<\/strong> <strong>\ubc0f<\/strong> <strong>\ube44\uc988\ub2c8\uc2a4<\/strong> <strong>\uae30\ud68c\ub97c<\/strong> <strong>\ud45c\uba74\ud654\uc2dc\ud0a4\uba74<\/strong> <strong>\ub354<\/strong> <strong>\ub9ce\uc740<\/strong> <strong>\uc131\uacf5\uc744<\/strong> <strong>\ucd94\uc9c4\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><\/h3>\n<p>\ub0b4\ubd80 \uad50\uc721\uc744 \uc7a5\ub824\ud558\uace0 \uc9c1\uc6d0\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4\uc758 \uc5ec\ub7ec \uac00\uc9c0 \uce21\uba74\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uac00\uc9c4 \ub0b4\ubd80 \ucee8\uc124\ud134\ud2b8\uac00 \ub420 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \ubd80\uc5ec\ud558\ub294 \uac83\uc740 \ud300\uc758 \ud611\ub825\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \uac15\ub825\ud55c \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c1\uc6d0\ub4e4\uc740 \ubd80\uc11c \uc804\uccb4\ub97c \ub300\ud45c\ud574, \uc218\uc694\uc640 \uacf5\uae09\ucc98\ub7fc \uaca9\ub9ac\ub41c \ube44\uc988\ub2c8\uc2a4\uc758 \ub450 \uc601\uc5ed\uc744 \uc5f0\uacb0\ud574\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\uc758 \uc5ec\ub7ec \ubd80\ubd84\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uac00\uc9c4 \uc9c1\uc6d0\uc774 \uc788\ub2e4\uba74 \ud300\uc758 \ubc1c\uc804\uc744 \uc800\ud574\ud558\ub294 \uc9c0\uc2dd \uaca9\ucc28\ub098 \uc2dc\ub108\uc9c0\uc758 \uae30\ud68c\uac00 \uc788\uc744 \ub9cc\ud55c \uc601\uc5ed\uc744 \ud30c\uc545\ud560 \uc218 \uc788\ub2e4\ub294 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c1\uc6d0\uc740 \ud504\ub85c\uc138\uc2a4 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uacbd\ub85c\ub97c \uad6c\ucd95\ud558\uc5ec \ub2e4\ub978 \uc9c1\uc6d0\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0\uc11c \ubaa8\ub4e0 \uc0c1\uc5c5\uc801 \uae30\ud68c\ub97c \uc778\uc9c0\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc9c0\uc5ed\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc73c\ub85c\ub3c4 \ud655\ub300\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \ubd80\ubb38\uc744 \uc9c0\uc6d0\ud558\ub294 \uc9c1\uc6d0\uc740 \ub2e4\ub978 \uc9c0\uc5ed\uc5d0 \uac00\uce58\uac00 \uc788\ub294 \ud2b8\ub80c\ub4dc\ub97c \ubc1c\uacac\ud560 \uc218\ub3c4 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc0c1\ud638<\/strong> <strong>\uc758\uc874\uc801\uc778<\/strong> <strong>\ube44\uc988\ub2c8\uc2a4<\/strong> <strong>\uc601\uc5ed<\/strong><strong>: <\/strong><strong>\uc218\uc694<\/strong> <strong>\ubc0f<\/strong> <strong>\uacf5\uae09<\/strong><\/h3>\n<p>\uad11\uace0 \uae30\uc220 \ubd84\uc57c\uc5d0\uc11c\ub294 \ubb3c\ub860 \uc218\uc694\uac00 \uacf5\uae09\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uc9c0\ub9cc, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc911\ub300\ud574\uc9c0\uace0 \ub9e4\uccb4\uc0ac\uac00 \uc911\uc559 \ubb34\ub300\ub97c \ucc28\uc9c0\ud558\ub294 \uc138\uc0c1\uc73c\ub85c \uc811\uc5b4\ub4e4\uba74\uc11c, \uacf5\uae09\uc774 \uc218\uc694\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc0c1\uc5c5\uc801\uc73c\ub85c \uc8fc\ub3c4\ud558\ub294 \uae30\ud68c\uac00 \ub354 \ub9ce\uc774 \ucc3d\ucd9c\ub418\uace0 \uc788\uc74c\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574, \ub300(\u5c0d)\uace0\uac1d \ud300\uc740 \uacf5\uae09 \uce21\uba74\uc5d0 \ub300\ud55c \uc811\uadfc\ubc29\ubc95\uc744 \ub354 \ub9ce\uc774 \uc54c\uc544\uc57c\ub9cc \ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc5b4\ud37c \ud37c\ub110\ub85c \uc774\ub3d9\ud558\uace0 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \ub3c4\uc785\ud558\uba74, \uacf5\uae09 \uce21\uc5d0 \ub300\ud55c \uc811\uadfc \uc5ec\ubd80\uac00 \uace0\uc720\ud55c \ud310\ub9e4 \ud3ec\uc778\ud2b8\uac00 \ub420 \uc218 \uc788\uc73c\ubbc0\ub85c \ud2b9\ud788 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\ub098 \ub9e4\uccb4\uc0ac\uc758 \ub514\ub809\ud2b8 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc544\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc6b0\uc120\uc21c\uc704, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \ube0c\ub79c\ub4dc \uc548\uc804 \ubc0f \uc624\ub514\uc5b8\uc2a4 \ud504\ub85c\ud544\uc758 \uce21\uba74\uc5d0\uc11c \uacf5\uae09\uc5d0 \uc811\uadfc\ud574\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uac00\uce58\uac00 \ubb34\uc5c7\uc774\uba70 \uadf8\uac83\uc774 \ub2e4\ub978 \uc5c5\uccb4\ub4e4\uacfc \uc5b4\ub5a4 \ucc28\uc774\uc810\uc774 \uc788\ub294\uc9c0\ub97c \uc124\uba85\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uacc4\uc815 \uc804\ub7b5 \ubc0f \uc601\uc5c5 \ud300\uc744 \uc704\ud55c \uc2a4\ub9c8\ud2b8\ud55c \ub0b4\ubd80 \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc744 \uad6c\ucd95\ud558\uace0 \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uacf5\uae09 \uc804\ub7b5\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc9c1\uc6d0\ub4e4\uc774 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc758\ubbf8 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c \uc774\ub294 \uad50\ucc28 \ud611\uc5c5\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \ub300\ud654\ub97c \ub098\ub204\uace0, \ube44\uc988\ub2c8\uc2a4\uc758 \uc591\uce21\uc774 \ud568\uaed8 \ud611\ub825\ud558\uc5ec \uace0\uac1d\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc5d0\uac8c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0, \ube44\uc988\ub2c8\uc2a4\uc758 \uc591\uce21\uc774 \ud568\uaed8 \ud611\ub825\ud574 \uc911\uc694\ud55c \uac00\uce58 \uc81c\uc548\uc5d0 \ub300\ud55c \ub2e8\uc77c\ud55c \ube44\uc804\uc744 \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ud300\ub4e4\uc744 \uc5f0\uacb0\ud558\uace0 \uc9c0\uc2dd\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc5ed\ud560\uc744 \ub2f4\ub2f9\ud558\ub294 \uc9c1\uc6d0\ub4e4\uc740 \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud558\uace0 \ubcf4\ub2e4 \uc751\uc9d1\ub825 \uc788\ub294 \uc774\uc57c\uae30\ub97c \uc774\ub04c\uc5b4\ub0bc \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\uacf5\uae09<\/strong> <strong>\uae30\ubc18\uc758<\/strong> <strong>\uad50\uc721\uc740<\/strong> <strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\uc131\uc7a5\uc758<\/strong> <strong>\uae30\ud68c\ub97c<\/strong> <strong>\ucd94\uc9c4\ud560<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><\/h3>\n<p>\uc5c5\uacc4\uac00 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\uc758 \ubcc0\ud654\uc5d0 \uc801\uc751\ud574 \ub098\uac10\uc5d0 \ub530\ub77c, \ub9e5\ub77d\uc5d0 \ub9de\ub294 \uad11\uace0\uc640 \ub9e4\uccb4\uc0ac\uc758 \uc5ed\ud560\uc774 \ub354\uc6b1 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc218\uc694 \ubc0f \uacf5\uae09 \ud300\uc774 \uc11c\ub85c \ud611\ub825\ud558\uc5ec \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uace0 \uace0\uc720\ud55c \uad11\uace0 \uac8c\uc7ac\uc758 \uae30\ud68c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc5d0\uc11c \ub0b4\ubd80 \uad50\uc721 \ub9ac\ub354\ub4e4\uc774 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc624\ub514\uc5b8\uc2a4\uc758 \uce21\uba74\uc5d0\uc11c, \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ub9e4\uccb4\uc0ac\uc640 \uad11\uace0\uc8fc\ub97c \uc5f0\uacb0\ud558\ub294 \uc0c1\uc5c5\uc801 \uae30\ud68c\ub97c \uac15\uc870\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ub0b4\ubd80 \uad50\uc721 \ub9ac\ub354\ub4e4\uc740 \uc81c\ud488 \uac1c\ubc1c\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. OTT(Over-the-Top), CTV(Connected TV) \ub4f1 \uc0c8\ub85c\uc6b4 \uc778\ubca4\ud1a0\ub9ac\uac00 \ub4f1\uc7a5\ud568\uc5d0 \ub530\ub77c, \ube44\uc988\ub2c8\uc2a4\uc758 \uacf5\uae09 \uce21\uba74\uc740 \uae30\ud68c\ub97c \ud14c\uc2a4\ud2b8\ud558\uace0 \uac80\uc99d\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc601\uc5c5 \ud300 \ub0b4\uc5d0 \uc0c8\ub85c\uc6b4 \uc778\ubca4\ud1a0\ub9ac \uc18c\uc2a4\uc640 \uad00\ub828\ub41c \uc9c0\uc2dd\uc774 \uc874\uc7ac\ud560 \uac83\uc73c\ub85c \uae30\ub300\ud558\uba74 \uc548\ub429\ub2c8\ub2e4. \uc5c5\uacc4\uc640 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uac00\uce58\uc5d0 \ub300\ud574 \uc9c1\uc6d0 \uad50\uc721\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud558\uc9c0\ub9cc, \ub450 \ud300 \uac04\uc5d0 \ud55c \ubaa9\uc18c\ub9ac\ub97c \ub0b4\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ud300\ub4e4\uc740 \ub300\uace0\uac1d \ud300\uc5d0\uac8c \uc0c8\ub85c \ub3c4\uc785\ub41c \uc778\ubca4\ud1a0\ub9ac \uc18c\uc2a4\ub97c \uac00\uc7a5 \uc798 \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\ub294 \ub9ac\uc18c\uc2a4\uc758 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc9c1\uc6d0\ub4e4\uc5d0\uac8c<\/strong> <strong>\ube44\uc988\ub2c8\uc2a4<\/strong> <strong>\uc804\uccb4\ub97c<\/strong> <strong>\ub300\ubcc0\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\ub294<\/strong> <strong>\uad8c\ud55c\uc744<\/strong> <strong>\uc8fc\uc5b4\uc57c<\/strong> <strong>\ud569\ub2c8\ub2e4<\/strong><\/h3>\n<p>\uc628\ubcf4\ub529 \ud504\ub85c\uc138\uc2a4\uc758 \uc77c\ud658\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc758 \ubaa8\ub4e0 \uc601\uc5ed\uc5d0\uc11c \uc2e0\uc785 \uc9c1\uc6d0\uc744 \uad50\uc721\ud558\ub294 \uae30\uc874\uc758 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c\ub294 \uc774\uc81c \ub354 \uc774\uc0c1 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. 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