{"id":14435,"date":"2020-12-17T22:15:56","date_gmt":"2020-12-17T22:15:56","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/blog\/4-reasons-contextual-targeting-is-trending\/"},"modified":"2020-12-17T22:28:20","modified_gmt":"2020-12-17T22:28:20","slug":"%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85%ec%9d%b4-%ea%b7%b8-%ec%96%b4%eb%8a%90-%eb%95%8c%eb%b3%b4%eb%8b%a4-%ec%a4%91%ec%9a%94%ed%95%9c-4%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85%ec%9d%b4-%ea%b7%b8-%ec%96%b4%eb%8a%90-%eb%95%8c%eb%b3%b4%eb%8b%a4-%ec%a4%91%ec%9a%94%ed%95%9c-4%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud55c 4\uac00\uc9c0 \uc774\uc720"},"content":{"rendered":"

 <\/p>\n

\ubb38\ub9e5 \ud0c0\uac9f\ud305(Contextual Targeting)\uc740 \uc9c0\ub09c 20\ub144\uac04 \uc0ac\uc6a9\ub418\uc5b4 \uc654\uc9c0\ub9cc, 2000\ub144 \ub300 \ucd08\ubc18 Google AdSense\uc758 \ub4f1\uc7a5\uc73c\ub85c \uc8fc\ubaa9\uc744 \ubc1b\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ube45\ub370\uc774\ud130 \ubd84\uc11d\uacfc \ud589\ub3d9 \ud0c0\uac9f\ud305\uc758 \ud654\ub824\ud55c \ub4f1\uc7a5\uc73c\ub85c \uc9c0\uae08\uae4c\uc9c0 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \ub4b7\uc804\uc5d0<\/p>\n

\ubc00\ub824\ub098 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\ub798\uc758 \uc774\uc720\ub4e4 \ub54c\ubb38\uc5d0 \ub2e4\uc2dc \uc911\uc559 \ubb34\ub300\ub85c \ubcf5\uadc0\ud558\uace0 \uc788\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \ud5a5\ud6c4\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc138\uc0c1\uc5d0\uc11c \uc911\uc694\ud55c \ud574\uacb0\uc548\uc774 \ub418\uc5b4\uc904 \uac83\uc785\ub2c8\ub2e4. \uba3c\uc800 \uc815\uc758\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\ub9e5<\/strong> \ud0c0\uac9f\ud305\uc774\ub780<\/strong>?\u00a0<\/strong><\/h3>\n

\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \ud398\uc774\uc9c0\uc758 \ucf58\ud150\uce20\uc5d0 \uae30\ubc18\ud574, \uad11\uace0\ub97c \uc6f9\uc0ac\uc774\ud2b8 \ud398\uc774\uc9c0\uc5d0 \ub9e4\uce58\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub204\uac00 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\ub294\uac00\uac00 \uc544\ub2c8\ub77c, \uc5b4\ub5a4 \ucf58\ud150\uce20\uac00 \uc18c\ube44\ub418\ub294\uac00\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc2a4\ud3ec\uce20 \ub9e4\uac70\uc9c4\uc5d0 \uc6b4\ub3d9\ud654 \uad11\uace0\ub97c \uac8c\uc2dc\ud558\ub294 \uac83\uacfc \uc720\uc0ac\ud558\uba70, \uc778\uc1c4 \uad11\uace0\uc758 \ud558\uc774\ud14c\ud06c \ubc84\uc804\uc774\ub77c\uace0 \uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc874 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \ud398\uc774\uc9c0\uc758 \ud0a4\uc6cc\ub4dc\uc640 \ud0c0\uac9f\ud305\ud558\ub824\ub294 \ud0a4\uc6cc\ub4dc\ub97c \ub9e4\uce58\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uce74\ud14c\uace0\ub9ac \ub808\ubca8\uc5d0\uc11c \uc9c4\ud589\ub420 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc790\uc804\uac70 \ube0c\ub79c\ub4dc\uac00 \u2018\uc790\uc804\uac70\u2019, \u2018\uc790\uc804\uac70 \ub9ac\ubdf0\u2019, \u2018\uc790\uc804\uac70 \uc720\uc9c0 \uad00\ub9ac\u2019, \u2018\uc790\uc804\uac70 \uc5ec\ud589\u2019 \ub4f1\uc758 \ud0a4\uc6cc\ub4dc\uac00 \ud3ec\ud568\ub41c \ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ub294 \uce74\ud14c\uace0\ub9ac \uc811\uadfc\ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud574 \uc2a4\ud3ec\uce20\ub098 \uc544\uc6c3\ub3c4\uc5b4 \uce74\ud14c\uace0\ub9ac\uc5d0 \uc18d\ud558\ub294 \ucf58\ud150\uce20 \uc606\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc548\uacbd\uc744 \ud310\ub9e4\ud558\ub294 \uc5c5\uccb4\ub77c\uba74 \uc544\ub798\uc758 \uc608\uc2dc\uc5d0\uc11c \ucc98\ub7fc, \ucc45\uc5d0 \ub300\ud55c \ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"example
\uc774\ubbf8\uc9c0 \ucd9c\ucc98: https:\/\/instapage.com\/blog\/contextual-advertising<\/figcaption><\/figure>\n

 <\/p>\n

\uc774\ub7ec\ud55c \uc811\uadfc\ubc29\uc2dd\uc740 \uc81c\ud488\uacfc \uad00\ub828\ub41c \ucf58\ud150\uce20\ub97c \uc77d\uac70\ub098 \uc2dc\uccad\ud558\uace0 \uc788\ub294 \uace0\uac1d\uc740 \uc81c\ud488\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc804\uc81c\ub85c \ud569\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \ubcf4\ub108\uc2a4\ub294 \uad11\uace0\uac00 \ucf58\ud150\uce20\uc640 \uad00\ub828\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud398\uc774\uc9c0\uc5d0 \ub179\uc544\ub4e4\uc5b4 \ubc29\ud574\uac00 \ub35c \ub41c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc9c0\uae08<\/strong> \ubb38\ub9e5<\/strong> \ud0c0\uac9f\ud305\uc774<\/strong> \ub300\ub450\ub418\ub294<\/strong> \uc774\uc720\ub294<\/strong>?<\/strong><\/h4>\n

\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \ucd94\uc9c4\ud558\ub294 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc694\uc18c\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \ubb38\ub9e5<\/strong> \ud0c0\uac9f\ud305\uc740<\/strong> \ube0c\ub79c\ub4dc<\/strong> \uc548\uc804\uc131<\/strong> \ubc0f<\/strong> \uc801\ud569\uc131\uacfc<\/strong> \uad00\ub828\ub41c<\/strong> \uc6b0\ub824\ub97c<\/strong> \ud574\uc18c\ud574\uc90d\ub2c8\ub2e4<\/strong>.<\/strong><\/h5>\n

\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1\uc758 \uae09\uc131\uc7a5\uacfc \uc131\uc7a5\ud1b5\uc5d0 \ub530\ub978 \uc5ec\ub7ec \uc2e4\uc218\ub4e4\ub85c \uc778\ud574, \ube0c\ub79c\ub4dc\ub4e4\uc740 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uc7a5\uc18c\uc5d0 \ub300\ub2e8\ud788 \uc870\uc2ec\uc2a4\ub7ec\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \uac00\uc9dc \ub274\uc2a4, \ud610\uc624 \ubc1c\uc5b8, \ucf54\ub85c\ub09819\uc758 \uc138\uc0c1\uc5d0\uc11c, \ud53c\ud574\uc57c \ud558\ub294 \ud568\uc815\uc774 \ub108\ubb34 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud574\uc8fc\uace0, \uad11\uace0\uac00 \uc81c\ud488\uacfc \uad00\ub828\ub41c \ucf58\ud150\uce20\uc5d0\ub9cc \ud45c\uc2dc\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0, \uae30\uc220\uc740 \ud0a4\uc6cc\ub4dc\ub97c \ub6f0\uc5b4 \ub118\uc5b4 \ud398\uc774\uc9c0\uc758 \ub258\uc559\uc2a4\uc640 \uc815\uc11c\ub97c \uc774\ud574\ud558\uace0 \uad00\ub828\uc131\uacfc \uc548\uc804\uc131\uc744 \ub354 \uc798 \ud310\ub2e8\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc\uac00 \uc548\uc2ec\ud558\uace0 \ub354 \ub9ce\uc740 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\ucc44\uc2dd\uc8fc\uc758\uc790\uc6a9 \uc694\ub9ac\ucc45\uc744 \ud310\ub9e4\ud558\ub294 \uae30\uc5c5\uc774 \uc788\ub2e4\uace0 \uac00\uc815\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc778 \ud0a4\uc6cc\ub4dc \ub9e4\uce6d \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74, \uc544\ub798\uc758 \uac8c\uc2dc\uae00\uc740 \uc62c\ubc14\ub978 \ubc94\uc8fc\uc5d0 \uc18d\ud569\ub2c8\ub2e4. \ucc44\uc2dd\uc8fc\uc758 \uc2dd\ub2e8\uc5d0 \uad00\ub828\ub41c \uae00\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \uae00\uc740 \uc0ac\uc2e4 \ucc44\uc2dd\uc8fc\uc758\uc758 \ub2e8\uc810\uc5d0 \uad00\ud55c \uac83\uc785\ub2c8\ub2e4. \ucd5c\uc2e0 AI\ub294 \uc774\ub7ec\ud55c \uc0ac\uc2e4\uc744 \uc778\uc9c0\ud558\uace0, \uc774 \uac8c\uc2dc\uae00\uc744 \uc694\ub9ac\ucc45 \uad11\uace0\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \uac8c\uc7ac \uc704\uce58 \ubaa9\ub85d\uc5d0\uc11c \uc81c\uc678\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"example<\/p>\n

2. \ubb38\ub9e5<\/strong> \ud0c0\uac9f\ud305\uc740<\/strong> \uc11c\ub4dc\ud30c\ud2f0<\/strong> \ucfe0\ud0a4\uc5d0<\/strong> \uc758\uc874\ud558\uc9c0<\/strong> \uc54a\uc2b5\ub2c8\ub2e4<\/strong>.<\/strong><\/h5>\n

GDPR, CCPA, IDFA. \uc774\ub4e4\uc740 \ubaa8\ub450 \ub514\uc9c0\ud138 \uad11\uace0 \uc5c5\uacc4\uc758 \ub300\ub300\uc801\uc778 \ubcc0\ud654\ub97c \uc694\uad6c\ud558\ub294 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad00\ub828\ub41c \uaddc\uc81c\uc785\ub2c8\ub2e4. Apple\uc774 IDFA\ub97c \ud3d0\uc9c0\ud558\uace0 \uc790\uc0ac\uc758 \ube0c\ub77c\uc6b0\uc800\uc778 Safari\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ucc28\ub2e8\ud558\uae30\ub85c \uacb0\uc815\ud55c\ub370 \uc774\uc5b4, Google \uc5ed\uc2dc \ubaa8\ub4e0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c 2022\ub144\uae4c\uc9c0 \ub2e8\uacc4\uc801\uc73c\ub85c \ucc28\ub2e8\ud558\uaca0\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \ucea0\ud398\uc778\uc744 \uc9c0\uc6d0\ud558\ub294 \uad11\uace0\uc8fc\ub4e4\uc740 \uc544\uc8fc \uac00\uae4c\uc6b4 \ubbf8\ub798\uc5d0 \ub2e4\ub978 \ub300\uc548\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n

\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \uadf8\ub7ec\ud55c \uc635\uc158\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc774 \uc544\ub2c8\uace0, \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c\ub3c4 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uc73c\uba70, \uc774\ubbf8 \uc2dc\ud589\ucc29\uc624\ub97c \uacaa\uace0 \uc785\uc99d\ub41c \uc635\uc158\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ub2e4\ub978 \uc635\uc158\ub4e4\uc740 \ud604\uc7ac \uac1c\ubc1c \uc911\uc774\uba70 \uc900\ube44\uac00 \ub418\ub824\uba74 \uc2dc\uac04\uc774 \uac78\ub9b4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

3. \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \uc5ec\uc804\ud788 \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/strong><\/h5>\n

\uc218\ub144 \ub3d9\uc548 \uace0\uac1d\uc5d0\uac8c 1\ub3001\ub85c \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uad11\uace0\uc8fc\ub4e4\uc758 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\uc600\uc2b5\ub2c8\ub2e4. \uc77c\ubd80\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ubaa9\ud45c\uc5d0\uc11c \ubc97\uc5b4\ub098\uba74 \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc190\uc2e4\ud558\uace0, \uad11\uace0\uac00 \uad00\ub828\uc131\uacfc \ud6a8\uacfc\uac00 \uc5c6\uc5b4\uc9c8 \uac83\uc774\ub77c\uace0 \uc6b0\ub824\ud569\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc774 \ubd84\uc57c\uc758 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc740 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc774 \ud589\ub3d9 \ud0c0\uac9f\ud305\ubcf4\ub2e4 \ub354 \ub192\uc740 \uc131\uacfc\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc5f0\uad6c\uc870\uc0ac \uacb0\uacfc, \uc18c\ube44\uc790\uc758 69%\uac00 \ubb38\ub9e5\uc801\uc73c\ub85c \uad00\ub828\ub41c \uad11\uace0\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc77c \ud655\ub960\uc774 \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc678\uc5d0\ub3c4, \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uad11\uace0\uc8fc\ub4e4\uc740 \uc790\uccb4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc7a0\uc7ac \uace0\uac1d\uc774 \ucf58\ud150\uce20\uc5d0 \uc5b4\ub5a4 \uad00\uc2ec\uc744 \ubcf4\uc774\ub294\uc9c0 \ub354 \uc798 \uc774\ud574\ud558\uace0 \ubb38\ub9e5 \ud0c0\ucf13\ud305\uc744 \uc138\ubd80 \uc870\uc728\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

4. \ubb38\ub9e5<\/strong> \ud0c0\uac9f\ud305\uc740<\/strong> \uc774\uc804\ubcf4\ub2e4<\/strong> \ud6e8\uc52c<\/strong> \ub354<\/strong> \uc2a4\ub9c8\ud2b8\ud574\uc84c\uc2b5\ub2c8\ub2e4<\/strong>.<\/strong><\/h5>\n

\uc774\uc804\uc5d0\ub294 \uad00\ub828\ub41c \ucf58\ud150\uce20\ub97c \ud30c\uc545\ud558\ub294 \ub370 \uac04\ub2e8\ud55c \ud0a4\uc6cc\ub4dc \ub9e4\uce6d\uc774 \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \uad11\uace0 \uae30\uc220\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ubb38\ub9e5 \ud0c0\uac9f\ud305\ub3c4 AI\uc758 \ubc1c\uc804\uacfc \ub354\ubd88\uc5b4 \uc7a5\uc871\uc758 \ubc1c\uc804\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc624\ub298\ub0a0, \uc790\uc5f0 \uc5b8\uc5b4 \ucc98\ub9ac(Natural Language Processing, NLP)\ub294 \uac01 \ud398\uc774\uc9c0\uc758 \uc815\uc11c\uc640 \ubb38\ub9e5\uc744 \ubcf4\ub2e4 \uc2ec\ub3c4 \uc788\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \u2018\uc774 \ud398\uc774\uc9c0\ub294 \uc774\ud0c8\ub9ac\uc544 \uc5ec\ud589\uc5d0 \ub300\ud55c \uae00\uc774\ub2e4\u2019\ub97c \ud30c\uc545\ud558\ub294 \ub2e8\uacc4\uc5d0\uc11c, \uc774\uc81c \u2018\uc774 \ud398\uc774\uc9c0\ub294 \uc774\ud0c8\ub9ac\uc544 \uc5ec\ud589 \uc911\uc5d0 \uacaa\uc740 \ub098\uc05c \uacbd\ud5d8\uc5d0 \uad00\ud55c \uae00\uc774\ub2e4\u2019\ub77c\ub294 \uc0ac\uc2e4\uc744 \ud30c\uc545\ud560 \uc218 \uc788\ub294 \ub2e8\uacc4\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \ud0a4\uc6cc\ub4dc\uc640 \ud3ec\ud568 \ubaa9\ub85d\uc744 \uc0dd\uc131\ud558\ub294 \uac83\uc5d0\uc11c \ubc97\uc5b4\ub098, AI\ub97c \ud65c\uc6a9\ud574 \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \ucf58\ud150\uce20\ub97c \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/strong><\/p>\n

\ud14d\uc2a4\ud2b8 \ubd84\uc11d \uc774\uc678\uc5d0\ub3c4, \uba38\uc2e0 \ube44\uc804\uc740 \uc774\ubbf8\uc9c0\uc640 \ub3d9\uc601\uc0c1\uc744 \uc2a4\uce90\ub2dd\ud558\uace0 \uc758\ubbf8\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub514\uc624\ub3c4 \ubd84\uc11d\ud558\uace0 \uc774\ud574\ub97c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud398\uc774\uc9c0\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uc774\ud574\ub97c \uac00\ub2a5\ud558\uac8c \ud574\uc8fc\uace0, \ub3d9\uc601\uc0c1 \ub0b4 \uad11\uace0\uc640 \uc624\ubc84\ub354\ud1b1(OTT)\/\ucee4\ub125\ud2f0\ud2b8 TV(CTV) \uac19\uc740 \ub2e4\ub978 \uc778\ubca4\ud1a0\ub9ac \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ubb38\ub9e5<\/strong> \ud0c0\uac9f\ud305<\/strong> \ub610\ub294<\/strong> \ubb38\ub9e5<\/strong> \uc778\ud154\ub9ac\uc804\uc2a4<\/strong>?<\/strong><\/h4>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \ub2e4\ub978 \uc804\ub7b5\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc788\ub294 \ub3d9\uc548, \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \uc870\uc6a9\ud558\uac8c \uac15\ub825\ud558\uace0 \uae30\uc220\uc801\uc73c\ub85c \uc9c4\ubcf4\ub41c \ud234\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4. AI\uc5d0 \uae30\ubc18\ud574 \uad00\ub828\uc131 \uc788\uace0 \uc548\uc804\ud55c \uad11\uace0 \uac8c\uc7ac \uc704\uce58\ub97c \ud30c\uc545\ud574\uc8fc\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \u2018\ubb38\ub9e5 \uc778\ud154\ub9ac\uc804\uc2a4\u2019\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uc774\ub984\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \uad11\uace0 \ud658\uacbd\uc5d0\uc11c \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c, \uc774 \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uacfc \uc5f0\uacb0\ud558\ub294 \ub370 \ud575\uc2ec\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \ubb38\ub9e5 \ud0c0\uac9f\ud305(Contextual Targeting)\uc740 \uc9c0\ub09c 20\ub144\uac04 \uc0ac\uc6a9\ub418\uc5b4 \uc654\uc9c0\ub9cc, 2000\ub144 \ub300 \ucd08\ubc18 Google AdSense\uc758 \ub4f1\uc7a5\uc73c\ub85c \uc8fc\ubaa9\uc744 \ubc1b\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ube45\ub370\uc774\ud130 \ubd84\uc11d\uacfc \ud589\ub3d9 \ud0c0\uac9f\ud305\uc758 \ud654\ub824\ud55c \ub4f1\uc7a5\uc73c\ub85c \uc9c0\uae08\uae4c\uc9c0 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \ub4b7\uc804\uc5d0 \ubc00\ub824\ub098 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc544\ub798\uc758 \uc774\uc720\ub4e4 \ub54c\ubb38\uc5d0 \ub2e4\uc2dc \uc911\uc559 \ubb34\ub300\ub85c \ubcf5\uadc0\ud558\uace0 \uc788\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \ud5a5\ud6c4\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc138\uc0c1\uc5d0\uc11c \uc911\uc694\ud55c \ud574\uacb0\uc548\uc774 \ub418\uc5b4\uc904 \uac83\uc785\ub2c8\ub2e4. \uba3c\uc800 \uc815\uc758\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ubb38\ub9e5 […]<\/p>\n","protected":false},"author":55,"featured_media":14440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-14435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud55c 4\uac00\uc9c0 \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc774 \uc911\uc2ec\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc778\uae30\uc788\ub294 \uc804\ub7b5 \uc778 4 \uac00\uc9c0 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