{"id":14445,"date":"2020-12-17T22:42:10","date_gmt":"2020-12-17T22:42:10","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/blog\/global-black-friday-2020-sales-recap\/"},"modified":"2021-01-06T19:34:01","modified_gmt":"2021-01-06T19:34:01","slug":"%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%b8%94%eb%9e%99-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%8d%b0%ec%9d%b4-2020-%ec%8b%a4%ec%a0%81-%ec%9a%94%ec%95%bd","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%b8%94%eb%9e%99-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%8d%b0%ec%9d%b4-2020-%ec%8b%a4%ec%a0%81-%ec%9a%94%ec%95%bd\/","title":{"rendered":"\uae00\ub85c\ubc8c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 2020 \uc2e4\uc801 \uc694\uc57d"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc804 \uc138\uacc4 \uae30\uc5c5\ub4e4\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc5b4\ub5a4 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc744\uae4c\uc694? \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \ubbf8\uad6d\uc5d0\uc11c \uc2dc\uc791\ub418\uc5c8\uc9c0\ub9cc, \ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud655\uc0b0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uae00\ub85c\ubc8c \uad11\uace0\uc8fc \ubaa9\ub85d\uacfc \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud1b5\ud574, \uad6d\ub0b4\uc678\uc758 \uc2e4\uc801\uacfc \ud2b8\ub80c\ub4dc\ub97c \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804 \uc138\uacc4\uc801\uc778 \uad00\uc810\uc744 \uc5bb\uae30 \uc704\ud574, 2019\ub144\uacfc 2020\ub144 4\ubd84\uae30\uc5d0 \ubbf8\uc8fc, \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591(APAC) \ubc0f \uc720\ub7fd \uc2dc\uc7a5\uc758 \ub9ac\ud14c\uc77c\ub7ec 5,500\uacf3 \uc774\uc0c1\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c4 30\uc5b5 \uac74\uc758 \uac70\ub798\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ubd84\uc11d \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ub9e4\ucd9c\uc740 10\uc6d4(10\uc6d4 1\uc77c~28\uc77c)\uc5d0 \ube44\ud574 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 139% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc758 \uc804\ub144 \ub3d9\uae30(YoY) \ub9e4\ucd9c\uc740 \ubbf8\uad6d\uc5d0\uc11c\ub294 \uac10\uc18c\ud588\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc758 \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74(EMEA) \ubc0f APAC \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc778 \uce21\uba74\uc5d0\uc11c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc804\ub144 \ub300\ube44 \ud070 \ubcc0\ud654\uac00 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c\uc774 \uae09\uc99d\ud588\ub2e4\ub294 \uc810\uc5d0\uc11c 2020\ub144\uc740 2019\ub144\uacfc \ub3d9\uc77c\ud588\uc2b5\ub2c8\ub2e4. \ub300\uc2e0 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc804\ud6c4\uc77c\uc5d0 \ub9e4\ucd9c\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>11\uc6d4 \uccab 3\uc8fc \ub3d9\uc548\uc758 \ub9e4\ucd9c\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc804\ub144 \ub300\ube44 17%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/blog\/black-friday-trends-2020\/\">\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ubbf8\ub2c8 \uac00\uc774\ub4dc<\/a>\uc5d0\uc11c \uc608\uce21\ud588\ub358 \uac83\ucc98\ub7fc, \ud558\ub8e8 \ub3d9\uc548\uc758 \uc138\uc77c \uc774\ubca4\ud2b8\uac00 \uc62c\ud574\ub294 \ud6e8\uc52c \ub354 \uae34 \uae30\uac04 \ub3d9\uc548 \uc9c0\uc18d\ub418\ub294 \uc774\ubca4\ud2b8\ub85c \ubc1c\uc804\ud55c \uac83\uc785\ub2c8\ub2e4. \ubbf8\uad6d\uc5d0\uc11c \ub9e4\ucd9c\uc774 \uc18c\ud3ed \ud558\ub77d\ud55c \uac83\uc740 \uc62c\ud574 \uc138\uc77c\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ube68\ub9ac \uc2dc\uc791\ub418\uc5c8\ub2e4\ub294 \uc0ac\uc2e4\ub85c \uc124\uba85\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub9ac\ud0c0\uac9f\ud305\uc744 \ud1b5\ud55c \ud654\uc694\uc77c\uc5d0\uc11c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uae4c\uc9c0\uc758 \ub9e4\ucd9c\uc740 \uc804\ub144 \ub300\ube44 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. (APAC +18%, EMEA +17%, \ubbf8\uc8fc 2%)<\/li>\n<li>\ucf54\ub85c\ub098 19\uac00 \ub2e4\uc2dc \uae09\uc99d\ud558\uace0 \uc788\ub294 \uad6d\uac00\uc5d0\uc11c\ub294 \ubd09\uc1c4\ub839\uc774 \uc7ac\uac1c\ub418\uc5b4 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uc720\uc77c\ud55c \uc635\uc158\uc774 \ub41c \ud0d3\uc5d0 \uc628\ub77c\uc778 \ud310\ub9e4\uac00 \ub354 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14446 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-Worldwide-sales.png\" alt=\"\" width=\"908\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-Worldwide-sales.png 908w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-Worldwide-sales-300x165.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-Worldwide-sales-768x423.png 768w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14448 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Retargeting-Tuesday-YoY.png\" alt=\"\" width=\"1064\" height=\"585\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Retargeting-Tuesday-YoY.png 1064w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Retargeting-Tuesday-YoY-300x165.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Retargeting-Tuesday-YoY-1024x563.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Retargeting-Tuesday-YoY-768x422.png 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\" \/><\/p>\n<h4><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2020-09-24\/7f3q52\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14387 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/20-Blog-CTA-Holiday-Mini-Guide-3.png\" alt=\"\" width=\"600\" height=\"150\" \/><\/a><\/h4>\n<h4><a href=\"https:\/\/www2.criteo.com\/end-of-year-sales-guide-kr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14471 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/CTA.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/CTA.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/CTA-300x75.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/h4>\n<h4><strong>2020 <\/strong><strong>\ube14\ub799<\/strong> <strong>\ud504\ub77c\uc774\ub370\uc774<\/strong><strong>: <\/strong><strong>\ubbf8\uc8fc<\/strong><\/h4>\n<p>\ubbf8\uad6d\uc758 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ud310\ub9e4\ub7c9\uc740 10\uc6d4\uc5d0 \ube44\ud574 177% \uc99d\uac00\ud588\uc9c0\ub9cc, \uc804\ub144\uacfc \ube44\uad50\ud558\uba74 5% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \uce90\ub098\ub2e4\ub294 10\uc6d4 \ub300\ube44 \ub9e4\ucd9c\uc774 251% \uc99d\uac00\ud588\uc73c\uba70, \uc804\ub144 \ub300\ube44 25% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. 11\uc6d4 \uccab 3\uc8fc \ub3d9\uc548\uc758 \ub9e4\ucd9c\uc740 \ubbf8\uad6d\uc758 \uacbd\uc6b0 7%, \uce90\ub098\ub2e4\uc758 \uacbd\uc6b0\ub294 48% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub0a8\ubbf8 \uad6d\uac00 \uc911 \uac00\uc7a5 \ud070 \ud3ed\uc758 \uc0c1\uc2b9\ub960\uc744 \ubcf4\uc778 \ube0c\ub77c\uc9c8\uc740 10\uc6d4 \ub300\ube44 656% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ucf5c\ub86c\ube44\uc544\uc758 \uacbd\uc6b0 \uba74\uc138\uc758 \ub0a0(11\uc6d4 21\uc77c)\uc774 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ud070 \ud3ed\uc73c\ub85c \uae09\uc99d\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ud765\ubbf8\ub86d\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc9c8\uc758 \uacbd\uc6b0, 11\uc6d4 \uccab 3\uc8fc \ub3d9\uc548\uc758 \ub9e4\ucd9c\uc740 15% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14451 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-North-America-sales.png\" alt=\"\" width=\"1076\" height=\"601\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-North-America-sales.png 1076w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-North-America-sales-300x168.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-North-America-sales-1024x572.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-North-America-sales-768x429.png 768w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><\/p>\n<p>\uc5ec\uae30\uc5d0\uc11c \uc804\ub144 \ub300\ube44 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ub9e4\ucd9c\uc744 \uad6d\uac00\ubcc4\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uce90\ub098\ub2e4\uc640 \uba55\uc2dc\ucf54\ub294 \ud06c\uac8c \uc99d\uac00\ud55c \ubc18\uba74, \ubbf8\uad6d\uacfc \ube0c\ub77c\uc9c8\uc740 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14453 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-Americas.png\" alt=\"\" width=\"1052\" height=\"615\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-Americas.png 1052w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-Americas-300x175.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-Americas-1024x599.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-Americas-768x449.png 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><\/p>\n<p>\uc544\ub798 \ucc28\ud2b8\ub294 2019\ub144 \ub3d9\uae30 \ub300\ube44 11\uc6d4 \uccab 3\uc8fc \ub3d9\uc548\uc758 \ub9e4\ucd9c \uc99d\uac00\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c\ub3c4 \uc77c\ucc0d \uc2dc\uc791\ub41c \ud640\ub9ac\ub370\uc774 \uc1fc\ud551\uc758 \uc601\ud5a5\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14455 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/November-sales-YoY-Americas.png\" alt=\"\" width=\"1063\" height=\"597\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/November-sales-YoY-Americas.png 1063w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/November-sales-YoY-Americas-300x168.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/November-sales-YoY-Americas-1024x575.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/November-sales-YoY-Americas-768x431.png 768w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/><\/p>\n<p>\ubbf8\uad6d\uc5d0\uc11c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \uadf8\ub9ac\uace0 \uac00\uc7a5 \uc801\uac8c \uc131\uc7a5\ud55c \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uce74\uba54\ub77c \ubc0f \uad11\ud559 \uce74\ud14c\uace0\ub9ac\uac00 \uc120\ub450\uc5d0 \uc62c\ub790\uc73c\uba70, \ub9dd\uc6d0\uacbd, \uac70\ub9ac \uce21\uc815\uae30, \uce74\uba54\ub77c\uac00 \uce74\ud14c\uace0\ub9ac\ub97c \uc8fc\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \uc7a5\ub09c\uac10 \ubc0f \uac8c\uc784 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \ub18d\uad6c \ubc0f \ubaa9\uc695\uc6a9 \uc7a5\ub09c\uac10\uc774 \uac00\uc7a5 \uc778\uae30\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14457 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/US-high-low-product-categories-e1607104655366.png\" alt=\"Trending categories in the US on Black Friday 2020\" width=\"922\" height=\"533\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/US-high-low-product-categories-e1607104655366.png 922w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/US-high-low-product-categories-e1607104655366-300x173.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/US-high-low-product-categories-e1607104655366-768x444.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/p>\n<h4><strong>2020 <\/strong><strong>\ube14\ub799<\/strong> <strong>\ud504\ub77c\uc774\ub370\uc774<\/strong><strong>: <\/strong><strong>\uc720\ub7fd<\/strong><strong>, <\/strong><strong>\uc911\ub3d9<\/strong> <strong>\ubc0f<\/strong> <strong>\uc544\ud504\ub9ac\uce74<\/strong><\/h4>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/black-friday-europe-dashboard\/\">\uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc720\ub7fd \uc9c0\uc5ed\uc5d0\uc11c \uc131\uc7a5\uc138<\/a>\ub97c \ubcf4\uc600\uc73c\uba70, \ud2b9\ud788 2020\ub144\uc5d0\ub294 \uc9c0\uc5ed \uc804\uccb4\uc5d0\uc11c \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \ubcfc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 10\uc6d4 \ub9e4\ucd9c\uacfc \ube44\uad50\ud574, 165% \uc99d\uac00\ud588\uc73c\uba70, \uc2ac\ub85c\ubc14\ud0a4\uc544\uc758 33%\uc5d0\uc11c \uc0ac\uc6b0\ub514 \uc544\ub77c\ube44\uc544\uc758 512%\uae4c\uc9c0 \ubaa8\ub4e0 EMEA \uc2dc\uc7a5\uc5d0\uc11c \ub9e4\ucd9c\uc774 \ud06c\uac8c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc758 \uc628\ub77c\uc778 \ud310\ub9e4\ub3c4 \ub300\ubd80\ubd84\uc758 \uc2dc\uc7a5(27\uac1c\uad6d \uc911 20\uac1c\uad6d)\uc5d0\uc11c \uc804\ub144 \ub300\ube44 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud504\ub791\uc2a4\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub97c 12\uc6d4 4\uc77c\ub85c \uc5f0\uae30\ud588\uae30 \ub54c\ubb38\uc5d0 \ubd84\uc11d\uc5d0\uc11c \uc81c\uc678\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>11\uc6d4 \uccab 3 \uc8fc \ub3d9\uc548\uc758 \uc628\ub77c\uc778 \ud310\ub9e4\ub294 EMEA\uc5d0\uc11c \uc804\ub144 \ub300\ube44 30% \uc99d\uac00\ud588\uc73c\uba70, \ud2b9\ud788 \uc0c8\ub86d\uac8c \ubd09\uc1c4\uc5d0 \ub4e4\uc5b4\uac04 \uad6d\uac00\ub4e4\uc5d0\uc11c \uc99d\uac00\uc138\uac00 \ub450\ub4dc\ub7ec\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub798\ub294 10\uc6d4 \ub370\uc774\ud130 \ub300\ube44 \uba87\uba87 EMEA \uad6d\uac00\uc758 \uc218\uce58\ub85c, \uc544\uc77c\ub79c\ub4dc\ub294 331%, \uc601\uad6d\uc740 271% \uc99d\uac00\ud588\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14459 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-Europe-sales.png\" alt=\"\" width=\"1081\" height=\"606\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-Europe-sales.png 1081w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-Europe-sales-300x168.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-Europe-sales-1024x574.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-Europe-sales-768x431.png 768w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><\/p>\n<p>\uadf8\ub9ac\uc2a4, \ubca8\uae30\uc5d0, \uc2ac\ub85c\ubc14\ud0a4\uc544 \ubc0f \uc624\uc2a4\ud2b8\ub9ac\uc544\ub294 \uac01\uac01 91%, 76%, 73% \ubc0f 70%\uac00 \uc99d\uac00\ud574, \uc804\ub144 \ub300\ube44 \uac00\uc7a5 \ud070 \uc99d\uac00\uc728\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ud655\uc2e4\ud55c \uc0ac\uc2e4\uc740 \uc62c\ud574 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc870\uae08 \ub2e4\ub974\uac8c \ubcf4\uc600\uc9c0\ub9cc, <a href=\"https:\/\/www.criteo.com\/blog\/black-friday-momentum-in-europe\/\">EMEA\uc5d0\uc11c \ubc1b\uc740 \ud0c4\ub825\uc740 \uc9c0\uc18d\ub420 \uac83<\/a>\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14461 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-EMEA-1.png\" alt=\"\" width=\"1106\" height=\"591\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-EMEA-1.png 1106w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-EMEA-1-300x160.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-EMEA-1-1024x547.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-EMEA-1-768x410.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/><\/p>\n<h4><strong>2020 <\/strong><strong>\ube14\ub799<\/strong> <strong>\ud504\ub77c\uc774\ub370\uc774<\/strong><strong>: <\/strong><strong>\uc544\uc2dc\uc544<\/strong> <strong>\ud0dc\ud3c9\uc591<\/strong><strong>\u00a0<\/strong><\/h4>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/singles-day-2020-recap-6-global-shopping-trends\/\">\uc2f1\uae00\uc2a4 \ub370\uc774<\/a>\ub098 \ub2e4\ub978 \ud604\uc9c0 \uc774\ubca4\ud2b8\ub9cc\ud07c\uc740 \uc544\ub2c8\uc9c0\ub9cc, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c\ub3c4 \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ud64d\ucf69(247%), \uc2f1\uac00\ud3ec\ub974(197%), \ub274\uc9c8\ub79c\ub4dc(194%), \ud638\uc8fc(156%)\ub97c \ud3ec\ud568\ud55c \uc5ec\ub7ec \uc2dc\uc7a5\uc5d0\uc11c 10\uc6d4 \ub300\ube44 \ub9e4\ucd9c\uc774 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14463 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales.png\" alt=\"\" width=\"897\" height=\"503\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales.png 897w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales-300x168.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-2020-SEA-and-Greater-China-sales-768x431.png 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/p>\n<p>\ub300\ub9cc\uc744 \uc81c\uc678\ud55c APAC\uc758 \ub300\ubd80\ubd84\uc758 \uc2dc\uc7a5\uc5d0\uc11c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ud310\ub9e4\uac00 \uc804\ub144 \ub300\ube44 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5\ub4e4\uc758 \uacbd\uc6b0\ub3c4, 11\uc6d4 \uccab 3\uc8fc \ub3d9\uc548 \ub9e4\ucd9c\uc774 \uc804\ub144 \ub300\ube44 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14465 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-APAC-1.png\" alt=\"\" width=\"793\" height=\"507\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-APAC-1.png 793w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-APAC-1-300x192.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/Black-Friday-YoY-APAC-1-768x491.png 768w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/p>\n<h4><strong>\uc694\uc57d<\/strong><strong>:<\/strong>\u00a0<strong>\u00a0<\/strong><strong>\ube14\ub799<\/strong> <strong>\ud504\ub77c\uc774\ub370\uc774<\/strong><strong> 2020 <\/strong><strong>\uac1c\uc694<\/strong><\/h4>\n<p>\uc774 \ubaa8\ub4e0 \ub370\uc774\ud130\ub294 \uc5b4\ub5a4 \uc758\ubbf8\uc77c\uae4c\uc694? \uc804 \uc138\uacc4 \ub9ce\uc740 \uc2dc\uc7a5\uc5d0\uc11c 11\uc6d4 \ucd08 \ub9e4\ucd9c\uacfc \uc804\ub144 \ub300\ube44 \ub9e4\ucd9c\uc774 \uc99d\uac00\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uace0\uac1d\ub4e4\uc774 \uc544\uc9c1\ub3c4 \uad6c\ub9e4\ub97c \ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ucf54\ub85c\ub09819, \uacbd\uc81c\uc801 \uc6b0\ub824 \ubc0f \uae30\ud0c0 \uc5ec\ub7ec \uac00\uc9c0 \uac71\uc815\uac70\ub9ac\uac00 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc18c\ube44\uc790\ub4e4\uc740 \uc5ec\uc804\ud788 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/www.criteo.com\/blog\/black-friday-amazon-prime-day\/\">\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774<\/a>\uc640 <a href=\"https:\/\/www.criteo.com\/blog\/a-lackluster-amazon-prime-day-increases-black-friday-potential\/\">\uc544\ub9c8\uc874 \ud504\ub77c\uc784 \ub370\uc774<\/a>\ub294 \uc9c0\ub0ac\uc9c0\ub9cc, \uace0\uac1d\uc774 \uc120\ubb3c \ubaa9\ub85d\uc5d0 \ud3ec\ud568\ub41c \ubaa8\ub4e0 \uc774\ub4e4\uc5d0\uac8c \uc644\ubcbd\ud55c \uc120\ubb3c\uc744 \ucc3e\ub3c4\ub85d \ub3c4\uc640 \uc904 \uc2dc\uac04\uc740 \ucda9\ubd84\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub354 \ub9ce\uc740 \ud310\ub9e4 \ub370\uc774\ud130\ub97c \ud655\uc778\ud558\ub824\uba74, <a href=\"https:\/\/www.criteo.com\/blog\/criteo-seasonal-sales-dashboard-insights\/\">\uc2dc\uc988\ub110 \uc138\uc77c\uc988 \ub300\uc2dc \ubcf4\ub4dc<\/a>\uc640 <a href=\"https:\/\/www.criteo.com\/blog\/criteo-holiday-product-finder\/\">Criteo Holiday Product Finder<\/a>\ub97c \ubc29\ubb38\ud558\uc2ed\uc2dc\uc624.\u00a0\ub610\ud55c \uc5f0\ub9d0 \uc2dc\uc98c \uac00\uc774\ub4dc\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc5ec, \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/end-of-year-sales-guide-kr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14471 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/CTA.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/CTA.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/CTA-300x75.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2020-09-24\/7f3q52\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14387 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/20-Blog-CTA-Holiday-Mini-Guide-3.png\" alt=\"\" width=\"600\" height=\"150\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc804 \uc138\uacc4 \uae30\uc5c5\ub4e4\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uc5b4\ub5a4 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc744\uae4c\uc694? \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \ubbf8\uad6d\uc5d0\uc11c \uc2dc\uc791\ub418\uc5c8\uc9c0\ub9cc, \ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud655\uc0b0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uae00\ub85c\ubc8c \uad11\uace0\uc8fc \ubaa9\ub85d\uacfc \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud1b5\ud574, \uad6d\ub0b4\uc678\uc758 \uc2e4\uc801\uacfc \ud2b8\ub80c\ub4dc\ub97c \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc778 \uad00\uc810\uc744 \uc5bb\uae30 \uc704\ud574, 2019\ub144\uacfc 2020\ub144 4\ubd84\uae30\uc5d0 \ubbf8\uc8fc, \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591(APAC) \ubc0f \uc720\ub7fd \uc2dc\uc7a5\uc758 \ub9ac\ud14c\uc77c\ub7ec 5,500\uacf3 \uc774\uc0c1\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c4 30\uc5b5 \uac74\uc758 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":14467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-14445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uae00\ub85c\ubc8c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 2020 \uc2e4\uc801 \uc694\uc57d | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc62c\ud574 \ubb34\uc2a8 \uc77c\uc774 \uc788\uc5c8\ub294\uc9c0 \uc804\uccb4\uc801\uc73c\ub85c \ud30c\uc545\ud558\uae30 \uc704\ud574 2019 \ub144\uacfc 2020 \ub144 4 \ubd84\uae30\uc5d0 \ubbf8\uc8fc, APAC \ubc0f \uc720\ub7fd \uc804\uc5ed\uc758 5,500 \uac1c \uc774\uc0c1\uc758 \uc18c\ub9e4 \uc5c5\uccb4\ub85c\ubd80\ud130 30 \uc5b5 \uac74\uc758 \uac70\ub798\ub97c \uc870\uc0ac\ud588\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%b8%94%eb%9e%99-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%8d%b0%ec%9d%b4-2020-%ec%8b%a4%ec%a0%81-%ec%9a%94%ec%95%bd\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uae00\ub85c\ubc8c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 2020 \uc2e4\uc801 \uc694\uc57d | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc62c\ud574 \ubb34\uc2a8 \uc77c\uc774 \uc788\uc5c8\ub294\uc9c0 \uc804\uccb4\uc801\uc73c\ub85c \ud30c\uc545\ud558\uae30 \uc704\ud574 2019 \ub144\uacfc 2020 \ub144 4 \ubd84\uae30\uc5d0 \ubbf8\uc8fc, APAC \ubc0f \uc720\ub7fd \uc804\uc5ed\uc758 5,500 \uac1c \uc774\uc0c1\uc758 \uc18c\ub9e4 \uc5c5\uccb4\ub85c\ubd80\ud130 30 \uc5b5 \uac74\uc758 \uac70\ub798\ub97c \uc870\uc0ac\ud588\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\uae00\ub85c\ubc8c-\ube14\ub799-\ud504\ub77c\uc774\ub370\uc774-2020-\uc2e4\uc801-\uc694\uc57d\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-17T22:42:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T19:34:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/pexels-freestocksorg-749354.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": 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