{"id":14476,"date":"2020-12-28T13:48:11","date_gmt":"2020-12-28T13:48:11","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14476"},"modified":"2021-01-06T20:34:29","modified_gmt":"2021-01-06T20:34:29","slug":"%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\uac80\uc0c9 \uad11\uace0\uc5d0 \ud06c\ub9ac\ud14c\uc624\uac00 \uaf2d \ud544\uc694\ud55c \uc774\uc720"},"content":{"rendered":"

\ucf54\ub85c\ub098 19 \ub300\uc720\ud589\uc73c\ub85c \ubd88\ud655\uc2e4\uc131\uc774 \ub192\uc544\uc9c4 \uc0c1\ud669\uc5d0\uc11c \uc2e0\uc18d\ud558\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \ub300\uc751\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ub9c8\ucf00\ud130\uc758 \uace0\ubbfc\ub3c4 \uae4a\uc5b4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc5c5\uc778 \uc571\uc2a4\ud50c\ub77c\uc774\uc5b4(AppsFlyer)\uac00 2020\ub144 5\uc6d4 \ub9c8\ucf00\ud130\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 89.5%\uc758 \uc751\ub2f5\uc790\uac00 \uad11\uace0 \uc608\uc0b0\uc744 \uc7ac\ud3c9\uac00 \ubc0f \ucd95\uc18c\ub97c \uace0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ubcc0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \uae30\uc5c5\ub4e4 \uc785\uc7a5\uc5d0\uc11c\ub294 \ucee8\ubc84\uc83c\uacfc \ub9ac\ud150\uc158\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\ub294\ub370\uc694. \ubb3c\ub860 \ud55c\uc815\ub41c \uc608\uc0b0 \ub0b4\uc5d0\uc11c ROI\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \uc0ac\uc2e4 \uc0c8\ub85c\uc6b4 \uace0\ubbfc\uc740 \uc544\ub2c8\uc9c0\ub9cc, \uc704\uae30\ub97c \uc131\uc7a5\uc758 \uae30\ud68c\ub85c \ubc14\uafc0 \uc218 \uc788\ub294 \uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc808\uc2e4\ud55c \uc2dc\uae30\uac00 \uc544\ub2d0\uae4c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc218\ub9ce\uc740 \ucc44\ub110\uacfc \ub9c8\ucf00\ud305 \uae30\ubc95\uc5d0 \uc608\uc0b0\uc744 \uc18c\ube44\ud558\uae30 \uc804\uc5d0 \uc2a4\uc2a4\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc138 \uac00\uc9c0 \uc9c8\ubb38\uc744 \ud574\ubcf4\uc2dc\uae38 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

    \n
  1. \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294\uac00?<\/li>\n
  2. \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc62c\ubc14\ub978 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294\uac00?<\/li>\n
  3. \ub370\uc774\ud130\uc758 \uc7a0\uc7ac\ub825\uc744 \uc644\uc804\ud558\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uac00?<\/li>\n<\/ol>\n

    \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \uc790\uccb4 \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac, \u201c\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720\u201d\ub97c \ud1b5\ud574 \uadf8 \ub2f5\ubcc0\uc744 \ub300\uc2e0\ud560 \uc218 \uc788\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4. 2\ucc9c\uc5ec \uba85\uc758 \uc720\uc800\uc5d0\uac8c \ubb34\uc5c7\uc774 \uc774\ub4e4\uc744 \uad11\uace0\uc5d0 \uc778\uac8c\uc774\uc9c0\ud558\ub3c4\ub85d \ub9cc\ub4e4\uace0 \ube0c\ub79c\ub4dc\uc5d0 \ucda9\uc131\ud558\uac8c \ub9cc\ub4dc\ub294\uc9c0 \ubb3c\uc5c8\ub294\ub370\uc694. \uadf8 \uacb0\uacfc \uc720\uc800\ub4e4\uc740 \ubc30\ub108 \uad11\uace0\uc0c1\uc5d0\uc11c \uc790\uc2e0\uacfc \uad00\ub828\uc131 \ub192\uc740 \uc815\ubcf4\ub97c \ud655\uc778\ud588\uc744 \ub54c \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc989, AI\ub85c \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4\uba74 \ub354 \ud6a8\uacfc\uc801\uc778 \uc720\uc800 \ud0c0\uae43\ud305\uacfc \ub354 \ub098\uc740 \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uacb0\ub860\uc5d0 \uc774\ub974\ub800\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uae00\ub85c\ubc8c CRM \uc194\ub8e8\uc158 \uae30\uc5c5\uc778 \uc138\uc77c\uc988\ud3ec\uc2a4(Salesforce)\uc758 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \ubcf4\uace0\uc11c\uc5d0\uc11c\ub3c4 \uac19\uc740 \ub0b4\uc6a9\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub294\ub370\uc694. 84% \uc774\uc0c1\uc758 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uacfc \uace0\uac1d \uc0dd\uc560 \uac00\uce58 \uce21\uc815 \ubc0f \uad00\ub9ac\uc5d0 AI\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc74c\uc744 \uc54c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ud06c\ub9ac\ud14c\uc624\uac00 \ud30c\ud2b8\ub108\uc0ac\uc640 \ud568\uaed8 \ud30c\uc545\ud55c \ubc14\uc5d0 \ub530\ub974\uba74 \uad6d\ub0b4 \uad11\uace0\uc8fc\uc758 80% \uc774\uc0c1\uc774 \uac80\uc0c9 \uad11\uace0\uc5d0\ub9cc \uc608\uc0b0\uc744 \uc9d1\uc911\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud588\ub294\ub370\uc694. \ud639\uc2dc \uc544\uc9c1 \uac80\uc0c9 \uad11\uace0\ub9cc \ub2e8\ub3c5\uc73c\ub85c \uc9c4\ud589\ud558\uac70\ub098 \uac80\uc0c9 \uad11\uace0\uc5d0 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ud22c\uc790\ud558\uace0 \uc788\ub294 \ub9c8\ucf00\ud130\ubd84\ub4e4 \uacc4\uc2e0\uac00\uc694? \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7f0 \ub9c8\ucf00\ud130\ubd84\ub4e4\uaed8 ‘\uc368\uce58 \ud50c\ub7ec\uc2a4 \ud06c\ub9ac\ud14c\uc624’\ub97c \uc81c\uc548\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 AI \uc5d4\uc9c4\uacfc \ub370\uc774\ud130 \uc5ed\ub7c9\uc744 \ud1b5\ud574 \ud55c\uc815\ub41c \uc608\uc0b0\uc73c\ub85c \ud37c\ud3ec\uba3c\uc2a4\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370\uc5d0 \ub3c4\uc6c0\uc744 \ub4dc\ub9b4 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. ‘\uc368\uce58 \ud50c\ub7ec\uc2a4 \ud06c\ub9ac\ud14c\uc624(Search Pls Criteo)’\ub294 \ub192\uc740 \ucee8\ubc84\uc804\uacfc \ub9ac\ud150\uc158\uc744 \uc704\ud55c \uc0c1\ud638\ubcf4\uc644\uc801\uc778 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4\ub77c\uace0 \ubcfc \uc218 \uc788\ub294\ub370\uc694. \uba3c\uc800 \uc368\uce58 \ud50c\ub7ec\uc2a4 \ud06c\ub9ac\ud14c\uc624\uc758 \ud6a8\uacfc\ub97c \ubd84\uc11d \uacb0\uacfc\uc640 \uc131\uacf5 \uc0ac\ub840\ub97c \ud1b5\ud574 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc65c<\/strong> ‘\uc368\uce58 \ud50c\ub7ec\uc2a4 \ud06c\ub9ac\ud14c\uc624’\uc778\uac00?<\/strong><\/h3>\n

    1. \uac80\uc0c9 \uad11\uace0\uc758 \ud55c\uacc4\uc810\uacfc \uc194\ub8e8\uc158<\/strong><\/h4>\n

    \uacfc\uc5f0 \uac80\uc0c9 \uad11\uace0\ub9cc\uc73c\ub85c ROI \ub97c \uc9c0\uc18d \ub2ec\uc131\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc5ec\uae30\uc5d0\uc11c \uba87 \uac00\uc9c0 \ud55c\uacc4\uc810\uc774 \ub4dc\ub7ec\ub098\ub294\ub370\uc694. \uc138 \uac00\uc9c0 \uc815\ub3c4\ub85c \uc815\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \"\"<\/p>\n

    \ud55c\uacc4\uc810\u2460 \ub192\uc740 \uae30\ud68c \uc190\uc2e4 \ubc1c\uc0dd\uacfc \ubd88\ud655\uc2e4\uc131\uc758 \uc99d\uac00<\/strong><\/h5>\n

    \uba3c\uc800 \uae30\ud68c \uc190\uc2e4\uc774 \ubc1c\uc0dd\ud558\ub294\ub370\uc694. \uac80\uc0c9 \uad11\uace0\uc5d0\uc11c\ub294 \uccab \ud398\uc774\uc9c0\uc5d0 \ub178\ucd9c\ub420 \ud655\ub960\uc774 \ub9e4\uc6b0 \ub0ae\uace0, \uccab \ud398\uc774\uc9c0\uc5d0 \ub178\ucd9c\ub41c\ub2e4\uace0 \ud558\ub354\ub77c\ub3c4 90% \uc774\uc0c1\uc758 \uc720\uc800\uac00 \uac80\uc0c9 \uacb0\uacfc\uc758 \uccab \ud398\uc774\uc9c0 3\uc21c\uc704 \ub0b4\uc5d0\uc11c\ub9cc \ud074\ub9ad\uc774 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc704\uc758 \uc67c\ucabd \uadf8\ub9bc\uc758 \uace8\ub4e0 \ud2b8\ub77c\uc774\uc575\uae00\uc740 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\uc5d0\uc11c \uc720\uc800\ub4e4\uc774 \ubc18\uc751\ud558\ub294 \uc601\uc5ed\uc774 \ub9e4\uc6b0 \ud55c\uc815\uc801\uc784\uc744 \ubcf4\uc5ec\uc8fc\ub294\ub370\uc694. \uadf8\ub9cc\ud07c \uae30\ud68c \uc190\uc2e4\uc774 \uc5bc\ub9c8\ub098 \ud070\uc9c0 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uac80\uc0c9 \uad11\uace0\ub9cc \uc9c4\ud589\ud588\uc744 \ub54c\uc5d0\ub294 \uc678\ubd80 \uc694\uc778\uc73c\ub85c \uc778\ud55c \ubd88\ud655\uc2e4\uc131\uc774 \ub192\uc544\uc9c0\ub294\ub370\uc694. \uc6d0\ud53c\uc2a4\ub85c \uc77c\ubc18 \ud0a4\uc6cc\ub4dc \uac80\uc0c9 \uad11\uace0\ub97c \uc9c4\ud589\ud55c\ub2e4\uace0 \uac00\uc815\ud588\uc744 \ub54c \uc624\ub978\ucabd \uadf8\ub9bc\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774 \ub2e4\uc591\ud55c \uc678\ubd80 \ud658\uacbd \uc694\uc778\uc5d0 \ub530\ub77c \uad11\uace0\ube44\ub098 \ud6a8\uc728\uc758 \ubcc0\ub3d9\uc131\uc774 \ucee4\uc9c0\uace0 \uc2e0\uc18d\ud55c \ub300\uc751\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ubc14\ub85c \uac80\uc0c9 \uad11\uace0\uc758 \uc774\ub7f0 \ud55c\uacc4\uc810\uc744 \ud06c\ub9ac\ud14c\uc624\uc758 \uad11\ubc94\uc704\ud55c \ub178\ucd9c \ucee4\ubc84\ub9ac\uc9c0\uac00 \ubcf4\uc644\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uac80\uc0c9 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\uc9c0 \uc54a\ub294 \uc2dc\uac04\uc5d0\ub3c4 \uc720\uc800\uc5d0\uac8c \uad11\uace0 \ub178\ucd9c\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc989 \uac80\uc0c9 \ud50c\ub7ab\ud3fc \ubc16\uc5d0\uc11c\ub3c4 \uc720\uc800\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc804\ud658\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294\ub370\uc694. \uc790\uccb4\uc801\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc9c0\uc18d\uc801\uc73c\ub85c \uad11\uace0\uc5d0 \ub178\ucd9c\ub41c \uc720\uc800\uc77c\uc218\ub85d \uc804\ud658 \uc9c0\ud45c\ub4e4\uc774 \ub192\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uad11\ubc94\uc704\ud55c \ub178\ucd9c \ucee4\ubc84\ub9ac\uc9c0\ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac00\uce58 \uc720\uc800\uc5d0 \ub3c4\ub2ec\ub3c4 \uc368\uce58 \ud50c\ub7ec\uc2a4 \ud06c\ub9ac\ud14c\uc624\ub97c \uc81c\uc548\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud305 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc720\uc800\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud558\uae30 \uc704\ud574 \ucd5c\uace0\uac00 \uc785\ucc30 \ubc29\uc2dd\uc73c\ub85c \ub178\ucd9c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \uc778\ubca4\ud1a0\ub9ac\uc758 \ub192\uc740 \ud488\uc9c8\uc740 \uc804\ud658\uc728\uc774 \uc6b0\uc218\ud55c \uace0\uac00\uce58 \uc720\uc800\uc5d0 \ub3c4\ub2ec\uc744 \ubcf4\uc7a5\ud558\uc5ec \ud37c\ud3ec\uba3c\uc2a4 \uadf9\ub300\ud654\uc640 \uc9c0\uc18d\uc801\uc778 ROI \ub2ec\uc131\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n

     <\/p>\n

    \ud55c\uacc4\uc810\u2461 \uc18c\uad6c \uacfc\uc815\uc758 \ubd80\uc7ac<\/strong><\/h5>\n

    \uac80\uc0c9 \uad11\uace0\ub9cc \uc9c4\ud589\ud588\uc744 \ub54c\uc758 \ub610 \ub2e4\ub978 \ud55c\uacc4\uc810\uc740 \uc18c\uad6c \uacfc\uc815\uc758 \ubd80\uc7ac\uc785\ub2c8\ub2e4. \ud2b9\uc815 \ube0c\ub79c\ub4dc, \uc81c\ud488\uba85, \uad6c\ub9e4 \ud61c\ud0dd, \uc720\uc800\uac00 \ubcf8 \ub2e4\uc591\ud55c \uc774\ubbf8\uc9c0\uac00 \ub178\ucd9c\ub418\uc9c0 \uc54a\uace0 \uac01 \uc720\uc800\ubcc4 \uad00\uc2ec\uc0ac\uc640 \uad00\ub828\uc131\uc5d0 \uae30\ubc18\ud55c \ud0c0\uae43\ud305\uc774 \ubd88\uac00\ub2a5\ud558\uae30 \ub54c\ubb38\uc778\ub370\uc694. \uc774\ub7f4 \ub54c\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 ‘\uc0c1\ud488 \ucd94\ucc9c \uc5d4\uc9c4’\uacfc ‘DCO+ \uc5d4\uc9c4’\uc774 \uc194\ub8e8\uc158\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ubc30\ub108\ub294 \uc720\uc800\uc758 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \ubcf4\uc5ec\uc8fc\uace0 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \ub610\ud55c \uac80\uc0c9 \uad11\uace0\ub97c \ud3ec\ud568\ud55c \uc5ec\ub7ec \uacbd\ub85c\ub85c \uad11\uace0\uc8fc \uc0ac\uc774\ud2b8\uc5d0 \uc720\uc785\ub41c \uc720\uc800\ub4e4\uc758 \uc1fc\ud551 \ud589\ub3d9 \ud328\ud134\uc744 \ubd84\uc11d \ubc0f \ud559\uc2b5\ud558\uc5ec \uac1c\uc778\ud654 \ub9de\ucda4 \ubc30\ub108\ub97c \ub178\ucd9c\ud558\uace0 \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \uac01 \ubc30\ub108\uc758 \ud3ec\ub9f7\uc740 AI \uae30\ubc18\uc758 \uae30\uc220\ub85c \uac1c\ubcc4 \uc720\uc800\uac00 \uc120\ud638\ud558\ub294 \ud615\ud0dc\ub85c \uc790\ub3d9 \ucd5c\uc801\ud654 \ub418\uc5b4 \ub178\ucd9c\ub418\ub294\ub370\uc694. \uc774\ub97c \ud1b5\ud574 \uc720\uc800 \ud53c\ub85c\ub3c4\uac00 \uac10\uc18c\ub428\uc740 \ubb3c\ub860 15% \uc758 \uc138\uc77c\uc988 \uc99d\ub300\ub85c \ucea0\ud398\uc778 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\ubcc4 \uc720\uc800\uc640 \uad00\ub828\uc131 \ub192\uc740 \ub9de\ucda4 \uba54\uc2dc\uc9c0\uc640 \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ub418\ub294 \ub514\uc790\uc778 \ud3ec\ub9f7\uc744 \uae30\ubc18\uc73c\ub85c \uc57d 17\uc870 \uac1c \uc815\ub3c4\uc758 \ubc30\ub108 \ub178\ucd9c\uc774 \uac00\ub2a5\ud55c\ub370\uc694. \ub9c8\ucf00\ud130\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uac1c\uc778\ud654 \ub9de\ucda4 \ubc30\ub108\ub85c \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\uad6c \ud3ec\uc778\ud2b8\ub97c \ub298\ub9ac\uace0 \uc804\ud658\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

     <\/p>\n

    \ud55c\uacc4\uc810\u2462 \ub0ae\uc740 \ub9c8\ucf00\ud305 \uc5f0\uc18d\uc131<\/strong><\/h5>\n

    \uac80\uc0c9 \uad11\uace0\ub9cc \uc9c4\ud589\ud588\uc744 \ub54c\uc758 \ub9c8\uc9c0\ub9c9 \ud55c\uacc4\uc810\uc740 \ub9c8\ucf00\ud305 \uc5f0\uc18d\uc131\uc774 \ub0ae\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uac80\uc0c9 \uad11\uace0\ub97c \ud1b5\ud574 \uad00\uc2ec \uc788\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc29\ubb38\ud558\uac8c \ud558\uae30\ub294 \uc27d\uc9c0\ub9cc \uac80\uc0c9 \uad11\uace0\ub9cc\uc73c\ub85c\ub294 \ud55c\ubc88 \uc774\ud0c8\ud55c \uc720\uc800\ub97c \ub2e4\uc2dc \ub370\ub824\uc624\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub97c \ud568\uaed8 \uc9c4\ud589\ud558\uba74, \uac80\uc0c9 \uad11\uace0\ub97c \ud1b5\ud574 \ubc29\ubb38\ud55c \uc774\ud6c4\uc5d0 \uc774\ud0c8 \uc720\uc800\ub4e4\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305 \ud558\uc5ec \ub9c8\ucf00\ud305 \uc5f0\uc18d\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305 \uc2dc \uc720\uc800\uc758 \ub514\ubc14\uc774\uc2a4 \ud658\uacbd\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uc5f0\uc18d\uc801\uc778 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud55c\ub370\uc694. \uac1c\ubcc4 \uc720\uc800\uc758 \ubcf5\uc7a1\ud55c \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc720\ub2c8\ubc84\uc124 \ub9e4\uce58 \uae30\uc220\uc744 \ud1b5\ud574 \ud2b8\ub798\ud0b9\ud558\uace0 \uc77c\uad00\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uad6c\ub9e4 \uc758\ub3c4\uc640 \ud589\ub3d9\uc774 \ub9e4\uce6d\ub41c \uc18c\ube44\uc790\ub294 \uc8fc\ubb38 \uac74\ub2f9 \ud3c9\uade0 \uad6c\ub9e4\uc561\uc218\uac00 32% \ub354 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

    2. \uace0\uac1d \uc0dd\uc560 \uac00\uce58 \uad00\ub9ac<\/strong><\/h4>\n

    \"\"<\/p>\n

    \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub294 \uac80\uc0c9\uc744 \ud1b5\ud574 \uc720\uc785\ub41c \uc720\uc800\ub4e4\uc744 \uc720\uc785\uacfc \uccab \uc804\ud658\uc5d0\uc11c \ub05d\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc720\uc800 \uc911\uc5d0\uc11c\ub3c4 \uace0\uac00\uce58 \uc720\uc800\ub97c \uc120\ubcc4\ud574 \uc804\ud658, \uc7ac\ubc29\ubb38, \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud568\uc73c\ub85c\uc368 \uc720\uc800 \ub9ac\ud150\uc158\uc744 \ub192\uc774\uace0 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc0dd\uc560 \uac00\uce58 \uad00\ub9ac\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ucda9\uc131\ub3c4 \uc81c\uace0\ub97c \ud1b5\ud574 \uc9c0\uc18d\uc801\uc778 \ub9e4\ucd9c \uc99d\ub300\ub97c \ud558\ub294 \uac83\uc774 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc758 \ud575\uc2ec\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ud06c\ub9ac\ud14c\uc624\ub97c \uc7a5\uae30 \uc9d1\ud589\ud560\uc218\ub85d \uc720\uc800 \uc7ac\ubc29\ubb38\uc728\uc774 3\ubc30, \uc720\uc800 \uc7ac\uad6c\ub9e4\uc728\uc774 2\ubc30 \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 \uc9c0\uc18d\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uc774 \uc720\uc800\ub97c \ucda9\uc131\uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud55c\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\ub860\uc801\uc73c\ub85c \u00a0\ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub97c \ud50c\ub7ec\uc2a4 \ud558\uba74 \uac80\uc0c9 \uad11\uace0\ub97c \ud1b5\ud574 \uc720\uc785\ub41c \uc720\uc800\uc758 \uc774\ud0c8\uc744 \ubc29\uc9c0\ud558\uace0 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uac00 \uac00\uc7a5 \ub192\uc740 \uc720\uc800\uc5d0\uac8c \uc9c0\uc18d \ub3c4\ub2ec\ud568\uc73c\ub85c\uc368 \ub354 \ub192\uc740 ROI\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    3. \uc0c1\ud638\ubcf4\uc644\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ubbf8\ub514\uc5b4\ubbf9\uc2a4 \uc804\ub7b5 \uc218\ub9bd<\/strong><\/h4>\n

    \uc368\uce58 \ud50c\ub7ec\uc2a4 \ud06c\ub9ac\ud14c\uc624\ub97c \ud1b5\ud574 \uc0c1\ud638\ubcf4\uc644\uc801\uc774\uace0 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub294\ub370\uc694. \uad11\uace0\uc8fc\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \uc720\uc800\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ub9de\ucda4\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc740 \uc644\uc804 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc73c\ub85c, AI \uc5d4\uc9c4\uc774 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ud575\uc2ec \uc5ed\ub7c9\uc740 \ubc14\ub85c \uc138\uacc4 \ucd5c\uace0 \uc218\uc900\uc758 \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc138\ud2b8\uc778 ‘\uc1fc\ud37c \uadf8\ub798\ud504’\uc785\ub2c8\ub2e4. \uc1fc\ud37c \uadf8\ub798\ud504\ub294 \uc804 \uc138\uacc4 \uc628\ub77c\uc778 \uc720\uc800 75%\uc758 \uc544\uc774\ub374\ud2f0\ud2f0, \uad00\uc2ec, \uad6c\ub9e4 \uad00\ub828 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud574\uc11c AI \uc5d4\uc9c4\uc5d0 \uac12\uc9c4 \ub9ac\uc18c\uc2a4\ub85c \uc791\uc6a9\ud558\ub294\ub370\uc694. \u00a0AI \uc5d4\uc9c4\uc740 2008 \ub144\ubd80\ud130 700\uba85\uc774 \ub118\ub294 \uc5d4\uc9c0\ub2c8\uc5b4\uc640 R&D \ud300\uc774 \uc5f0\uac04 3\ub9cc \ud68c \uc774\uc0c1\uc758 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI \ud575\uc2ec \uad6c\uc131 \uc694\uc18c\uc5d0\ub294 Lookalike Finder, \uc0c1\ud488 \ucd94\ucc9c \uc5d4\uc9c4, DCO +, \uc608\uce21 \ube44\ub529\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc368\uce58 \ud50c\ub7ec\uc2a4 \ud06c\ub9ac\ud14c\uc624\uc758 \uc2dc\ub108\uc9c0 \ud6a8\uacfc<\/strong><\/h3>\n

    \uac80\uc0c9 \uad11\uace0\uc5d0\ub9cc \uc608\uc0b0\uc744 \uc9d1\uc911\ud558\ub294 \uad11\uace0\uc8fc\uac00 \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub97c \ud50c\ub7ec\uc2a4\ud558\uba74 \uc720\uc800 \uc1fc\ud551 \uc6b4\ub3d9\ub7c9\uacfc \uac19\uc740 \uc720\uc800 \ud589\ub3d9\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud560\uae4c\uc694? \ub2e4\uc74c \ubc88 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \uac80\uc0c9 \uad11\uace0\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud558\ub294 17\uac1c \ubc84\ud2f0\uceec\uc758 30\uac1c \uad11\uace0\uc8fc\uc640 \ud568\uaed8 \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub97c \ud50c\ub7ec\uc2a4\ud55c \uc9c1\ud6c4\ubd80\ud130 3\uac1c\uc6d4 \ud6c4\uae4c\uc9c0 \ud2b8\ub798\ud0b9\ud558\uba74\uc11c \uc2e4\uc81c\ub85c \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc5d0 \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud588\ub294\uc9c0\ub97c \ubd84\uc11d\ud558\uc5ec \uacf5\uc720\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ubcf4\uc2dc\ub824\uba74 \ud06c\ub9ac\ud14c\uc624 \ub77c\uc774\ube0c 2020: \uc628\ub514\ub9e8\ub4dc \ube44\ub514\uc624 \ud398\uc774\uc9c0<\/a>\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694!<\/p>\n

    \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \ucf54\ub85c\ub098 19 \ub300\uc720\ud589\uc73c\ub85c \ubd88\ud655\uc2e4\uc131\uc774 \ub192\uc544\uc9c4 \uc0c1\ud669\uc5d0\uc11c \uc2e0\uc18d\ud558\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \ub300\uc751\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ub9c8\ucf00\ud130\uc758 \uace0\ubbfc\ub3c4 \uae4a\uc5b4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc5c5\uc778 \uc571\uc2a4\ud50c\ub77c\uc774\uc5b4(AppsFlyer)\uac00 2020\ub144 5\uc6d4 \ub9c8\ucf00\ud130\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 89.5%\uc758 \uc751\ub2f5\uc790\uac00 \uad11\uace0 \uc608\uc0b0\uc744 \uc7ac\ud3c9\uac00 \ubc0f \ucd95\uc18c\ub97c \uace0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ubcc0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \uae30\uc5c5\ub4e4 \uc785\uc7a5\uc5d0\uc11c\ub294 \ucee8\ubc84\uc83c\uacfc \ub9ac\ud150\uc158\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\ub294\ub370\uc694. \ubb3c\ub860 \ud55c\uc815\ub41c \uc608\uc0b0 \ub0b4\uc5d0\uc11c ROI\ub97c […]<\/p>\n","protected":false},"author":55,"featured_media":14483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-14476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\uac80\uc0c9 \uad11\uace0\uc5d0 \ud06c\ub9ac\ud14c\uc624\uac00 \uaf2d \ud544\uc694\ud55c \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ucf54\ub85c\ub098 19 \ub300\uc720\ud589\uc73c\ub85c \ubd88\ud655\uc2e4\uc131\uc774 \ub192\uc544\uc9c4 \uc0c1\ud669\uc5d0\uc11c \uc2e0\uc18d\ud558\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \ub300\uc751\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ub9c8\ucf00\ud130\uc758 \uace0\ubbfc\ub3c4 \uae4a\uc5b4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc5c5\uc778 \uc571\uc2a4\ud50c\ub77c\uc774\uc5b4(AppsFlyer)\uac00 2020\ub144 5\uc6d4 \ub9c8\ucf00\ud130\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 89.5%\uc758 \uc751\ub2f5\uc790\uac00 \uad11\uace0 \uc608\uc0b0\uc744 \uc7ac\ud3c9\uac00 \ubc0f \ucd95\uc18c\ub97c \uace0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ubcc0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \uae30\uc5c5\ub4e4 \uc785\uc7a5\uc5d0\uc11c\ub294 \ucee8\ubc84\uc83c\uacfc \ub9ac\ud150\uc158\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\ub294\ub370\uc694. \ubb3c\ub860 \ud55c\uc815\ub41c \uc608\uc0b0 \ub0b4\uc5d0\uc11c ROI\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \uc0ac\uc2e4 \uc0c8\ub85c\uc6b4 \uace0\ubbfc\uc740 \uc544\ub2c8\uc9c0\ub9cc, \uc704\uae30\ub97c \uc131\uc7a5\uc758 \uae30\ud68c\ub85c \ubc14\uafc0 \uc218 \uc788\ub294 \uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc808\uc2e4\ud55c \uc2dc\uae30\uac00 \uc544\ub2d0\uae4c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc218\ub9ce\uc740 \ucc44\ub110\uacfc \ub9c8\ucf00\ud305 \uae30\ubc95\uc5d0 \uc608\uc0b0\uc744 \uc18c\ube44\ud558\uae30 \uc804\uc5d0 \uc2a4\uc2a4\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc138 \uac00\uc9c0 \uc9c8\ubb38\uc744 \ud574\ubcf4\uc2dc\uae38 \uc81c\uc548\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uac80\uc0c9 \uad11\uace0\uc5d0 \ud06c\ub9ac\ud14c\uc624\uac00 \uaf2d \ud544\uc694\ud55c \uc774\uc720 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ucf54\ub85c\ub098 19 \ub300\uc720\ud589\uc73c\ub85c \ubd88\ud655\uc2e4\uc131\uc774 \ub192\uc544\uc9c4 \uc0c1\ud669\uc5d0\uc11c \uc2e0\uc18d\ud558\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \ub300\uc751\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ub9c8\ucf00\ud130\uc758 \uace0\ubbfc\ub3c4 \uae4a\uc5b4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc5c5\uc778 \uc571\uc2a4\ud50c\ub77c\uc774\uc5b4(AppsFlyer)\uac00 2020\ub144 5\uc6d4 \ub9c8\ucf00\ud130\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 89.5%\uc758 \uc751\ub2f5\uc790\uac00 \uad11\uace0 \uc608\uc0b0\uc744 \uc7ac\ud3c9\uac00 \ubc0f \ucd95\uc18c\ub97c \uace0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ubcc0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \uae30\uc5c5\ub4e4 \uc785\uc7a5\uc5d0\uc11c\ub294 \ucee8\ubc84\uc83c\uacfc \ub9ac\ud150\uc158\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\ub294\ub370\uc694. \ubb3c\ub860 \ud55c\uc815\ub41c \uc608\uc0b0 \ub0b4\uc5d0\uc11c ROI\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \uc0ac\uc2e4 \uc0c8\ub85c\uc6b4 \uace0\ubbfc\uc740 \uc544\ub2c8\uc9c0\ub9cc, \uc704\uae30\ub97c \uc131\uc7a5\uc758 \uae30\ud68c\ub85c \ubc14\uafc0 \uc218 \uc788\ub294 \uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc808\uc2e4\ud55c \uc2dc\uae30\uac00 \uc544\ub2d0\uae4c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc218\ub9ce\uc740 \ucc44\ub110\uacfc \ub9c8\ucf00\ud305 \uae30\ubc95\uc5d0 \uc608\uc0b0\uc744 \uc18c\ube44\ud558\uae30 \uc804\uc5d0 \uc2a4\uc2a4\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc138 \uac00\uc9c0 \uc9c8\ubb38\uc744 \ud574\ubcf4\uc2dc\uae38 \uc81c\uc548\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\uac80\uc0c9-\uad11\uace0\uc5d0-\ud06c\ub9ac\ud14c\uc624\uac00-\uaf2d-\ud544\uc694\ud55c-\uc774\uc720\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T13:48:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T20:34:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/pexels-ketut-subiyanto-4350289.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Tanitra Partivit\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t },\n\t \"headline\": \"\uac80\uc0c9 \uad11\uace0\uc5d0 \ud06c\ub9ac\ud14c\uc624\uac00 \uaf2d \ud544\uc694\ud55c \uc774\uc720\",\n\t \"datePublished\": \"2020-12-28T13:48:11+00:00\",\n\t \"dateModified\": \"2021-01-06T20:34:29+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/\"\n\t },\n\t \"wordCount\": 27,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/pexels-ketut-subiyanto-4350289.jpg\",\n\t \"keywords\": [\n\t \"Ad Tech\",\n\t \"criteo ad platform\",\n\t \"product\"\n\t ],\n\t \"articleSection\": [\n\t \"\ud06c\ub9ac\ud14c\uc624 \uc5c5\ub370\uc774\ud2b8\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/pexels-ketut-subiyanto-4350289.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/pexels-ketut-subiyanto-4350289.jpg\",\n\t \"width\": 2000,\n\t \"height\": 1333\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\uac80\uc0c9 \uad11\uace0\uc5d0 \ud06c\ub9ac\ud14c\uc624\uac00 \uaf2d \ud544\uc694\ud55c \uc774\uc720\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t \"name\": \"Tanitra Partivit\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"caption\": \"Tanitra Partivit\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\uac80\uc0c9 \uad11\uace0\uc5d0 \ud06c\ub9ac\ud14c\uc624\uac00 \uaf2d \ud544\uc694\ud55c \uc774\uc720 | KR - Criteo","description":"\ucf54\ub85c\ub098 19 \ub300\uc720\ud589\uc73c\ub85c \ubd88\ud655\uc2e4\uc131\uc774 \ub192\uc544\uc9c4 \uc0c1\ud669\uc5d0\uc11c \uc2e0\uc18d\ud558\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \ub300\uc751\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ub9c8\ucf00\ud130\uc758 \uace0\ubbfc\ub3c4 \uae4a\uc5b4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc5c5\uc778 \uc571\uc2a4\ud50c\ub77c\uc774\uc5b4(AppsFlyer)\uac00 2020\ub144 5\uc6d4 \ub9c8\ucf00\ud130\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 89.5%\uc758 \uc751\ub2f5\uc790\uac00 \uad11\uace0 \uc608\uc0b0\uc744 \uc7ac\ud3c9\uac00 \ubc0f \ucd95\uc18c\ub97c \uace0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ubcc0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \uae30\uc5c5\ub4e4 \uc785\uc7a5\uc5d0\uc11c\ub294 \ucee8\ubc84\uc83c\uacfc \ub9ac\ud150\uc158\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\ub294\ub370\uc694. \ubb3c\ub860 \ud55c\uc815\ub41c \uc608\uc0b0 \ub0b4\uc5d0\uc11c ROI\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \uc0ac\uc2e4 \uc0c8\ub85c\uc6b4 \uace0\ubbfc\uc740 \uc544\ub2c8\uc9c0\ub9cc, \uc704\uae30\ub97c \uc131\uc7a5\uc758 \uae30\ud68c\ub85c \ubc14\uafc0 \uc218 \uc788\ub294 \uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc808\uc2e4\ud55c \uc2dc\uae30\uac00 \uc544\ub2d0\uae4c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc218\ub9ce\uc740 \ucc44\ub110\uacfc \ub9c8\ucf00\ud305 \uae30\ubc95\uc5d0 \uc608\uc0b0\uc744 \uc18c\ube44\ud558\uae30 \uc804\uc5d0 \uc2a4\uc2a4\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc138 \uac00\uc9c0 \uc9c8\ubb38\uc744 \ud574\ubcf4\uc2dc\uae38 \uc81c\uc548\ud569\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/","og_locale":"ko_KR","og_type":"article","og_title":"\uac80\uc0c9 \uad11\uace0\uc5d0 \ud06c\ub9ac\ud14c\uc624\uac00 \uaf2d \ud544\uc694\ud55c \uc774\uc720 | KR - Criteo","og_description":"\ucf54\ub85c\ub098 19 \ub300\uc720\ud589\uc73c\ub85c \ubd88\ud655\uc2e4\uc131\uc774 \ub192\uc544\uc9c4 \uc0c1\ud669\uc5d0\uc11c \uc2e0\uc18d\ud558\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \ub300\uc751\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ub9c8\ucf00\ud130\uc758 \uace0\ubbfc\ub3c4 \uae4a\uc5b4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc5c5\uc778 \uc571\uc2a4\ud50c\ub77c\uc774\uc5b4(AppsFlyer)\uac00 2020\ub144 5\uc6d4 \ub9c8\ucf00\ud130\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 89.5%\uc758 \uc751\ub2f5\uc790\uac00 \uad11\uace0 \uc608\uc0b0\uc744 \uc7ac\ud3c9\uac00 \ubc0f \ucd95\uc18c\ub97c \uace0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ubcc0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \uae30\uc5c5\ub4e4 \uc785\uc7a5\uc5d0\uc11c\ub294 \ucee8\ubc84\uc83c\uacfc \ub9ac\ud150\uc158\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\ub294\ub370\uc694. \ubb3c\ub860 \ud55c\uc815\ub41c \uc608\uc0b0 \ub0b4\uc5d0\uc11c ROI\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \uc0ac\uc2e4 \uc0c8\ub85c\uc6b4 \uace0\ubbfc\uc740 \uc544\ub2c8\uc9c0\ub9cc, \uc704\uae30\ub97c \uc131\uc7a5\uc758 \uae30\ud68c\ub85c \ubc14\uafc0 \uc218 \uc788\ub294 \uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc808\uc2e4\ud55c \uc2dc\uae30\uac00 \uc544\ub2d0\uae4c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc218\ub9ce\uc740 \ucc44\ub110\uacfc \ub9c8\ucf00\ud305 \uae30\ubc95\uc5d0 \uc608\uc0b0\uc744 \uc18c\ube44\ud558\uae30 \uc804\uc5d0 \uc2a4\uc2a4\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc138 \uac00\uc9c0 \uc9c8\ubb38\uc744 \ud574\ubcf4\uc2dc\uae38 \uc81c\uc548\ud569\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/\uac80\uc0c9-\uad11\uace0\uc5d0-\ud06c\ub9ac\ud14c\uc624\uac00-\uaf2d-\ud544\uc694\ud55c-\uc774\uc720\/","og_site_name":"KR - Criteo","article_published_time":"2020-12-28T13:48:11+00:00","article_modified_time":"2021-01-06T20:34:29+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/pexels-ketut-subiyanto-4350289.jpg","type":"image\/jpeg"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\uac80\uc0c9 \uad11\uace0\uc5d0 \ud06c\ub9ac\ud14c\uc624\uac00 \uaf2d \ud544\uc694\ud55c \uc774\uc720","datePublished":"2020-12-28T13:48:11+00:00","dateModified":"2021-01-06T20:34:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/"},"wordCount":27,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/pexels-ketut-subiyanto-4350289.jpg","keywords":["Ad Tech","criteo ad platform","product"],"articleSection":["\ud06c\ub9ac\ud14c\uc624 \uc5c5\ub370\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/pexels-ketut-subiyanto-4350289.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/12\/pexels-ketut-subiyanto-4350289.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b2%80%ec%83%89-%ea%b4%91%ea%b3%a0%ec%97%90-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ea%bc%ad-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\uac80\uc0c9 \uad11\uace0\uc5d0 \ud06c\ub9ac\ud14c\uc624\uac00 \uaf2d \ud544\uc694\ud55c \uc774\uc720"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/14476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=14476"}],"version-history":[{"count":3,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/14476\/revisions"}],"predecessor-version":[{"id":14653,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/14476\/revisions\/14653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/14483"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=14476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=14476"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=14476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}