{"id":14519,"date":"2021-01-04T19:20:31","date_gmt":"2021-01-04T19:20:31","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14519"},"modified":"2021-01-04T19:21:11","modified_gmt":"2021-01-04T19:21:11","slug":"%ec%83%88%eb%a1%9c%ec%9a%b4-10%eb%85%84-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%8b%9c%eb%8c%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%83%88%eb%a1%9c%ec%9a%b4-10%eb%85%84-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%8b%9c%eb%8c%80\/","title":{"rendered":"\uc0c8\ub85c\uc6b4 10\ub144, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc2dc\ub300"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc138\uacc4 \ucd5c\ucd08\uc758 \uc778\ud130\ub137 \ubc30\ub108 \uad11\uace0\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc54c\uace0 \uacc4\uc2dc\ub098\uc694? 1994\ub144 10\uc6d4 \ubbf8\uad6d\uc758 \ud1b5\uc2e0\ud68c\uc0ac\uc778 AT&amp;T \uac00 hotwired.com \uc5d0 \uac8c\uc7ac\ud55c \ubc30\ub108 \uad11\uace0\uac00 \ubc14\ub85c \uadf8\uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14521\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/01\/hotwired.png\" alt=\"\" width=\"475\" height=\"68\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/01\/hotwired.png 475w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/01\/hotwired-300x43.png 300w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/p>\n<p>\ub9e4\uc6b0 \ub2e8\uc21c\ud55c \ub514\uc790\uc778\uacfc \ud074\ub9ad \uc720\ub3c4\ubb38\uc548\uc73c\ub85c \uad6c\uc131\ub41c \uc774 \uad11\uace0\uac00 \ucc98\uc74c \uac8c\uc7ac\ub418\uc5c8\uc744 \ub54c, \uc774 \uad11\uace0\uc758 \ub2f4\ub2f9\uc790\ub4e4\uc740 25\ub144\uc774 \ud750\ub978 \ub4a4, \uc804\uc138\uacc4 \uc778\ud130\ub137 \uad11\uace0\uc2dc\uc7a5\uc774 300\uc870\uc6d0\uc774 \ub118\ub294 \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc774\ub77c\uace0 \uc0c1\uc0c1\ud560 \uc218 \uc788\uc5c8\uc744\uae4c\uc694? \uc778\ud130\ub137\uacfc \ubaa8\ubc14\uc77c\uc774 \uc608\uc0c1\ubcf4\ub2e4 \ud6e8\uc52c \ube60\ub978 \uc18d\ub3c4\ub85c \uc6b0\ub9ac \uc0b6 \uae4a\uc219\ud788 \uc2a4\uba70\ub4e0 \uac83\uacfc \uada4\ub97c \uac19\uc774 \ud558\uc5ec \uad11\uace0\uc0b0\uc5c5 \ub610\ud55c \uc778\ud130\ub137\uacfc \ubaa8\ubc14\uc77c\ub85c \uadf8 \uae30\ubc18\uc744 \ube60\ub974\uac8c \uc62e\uaca8\uc654\ub2e4\ub294 \uac83\uc740 \uad73\uc774 \ub354 \uc124\uba85\ud560 \ud544\uc694\ub3c4 \uc5c6\ub294 \uc8fc\uc9c0\uc758 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. 2005\ub144, \ud504\ub791\uc2a4 \ud30c\ub9ac\uc758 \uc0d0\ub7ec\ub4dc \uac00\uac8c \ud55c \ucf20\uc5d0\uc11c \uc2dc\uc791\ud55c \uc800\ud76c \ud06c\ub9ac\ud14c\uc624\ub3c4 \uc774\ucc98\ub7fc \ud06c\ub098\ud070 \ud328\ub7ec\ub2e4\uc784 \uc2dc\ud504\ud2b8 \uc18d\uc5d0\uc11c \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc00\ub808\ub2c8\uc5c4 \uc774\ud6c4 \ub2f7\ucef4\uc758 \uc131\uc7a5\uacfc \ud568\uaed8 \uc778\ud130\ub137 \uad11\uace0\uac00 \uc11c\uc11c\ud788 \ud655\uc0b0\ub418\uae30 \uc2dc\uc791\ud588\ub2e4\uba74, 2010\ub144\ubd80\ud130 2020\ub144\uae4c\uc9c0\uc758 10\ub144\uc740 \uc778\ud130\ub137\uacfc \ubaa8\ubc14\uc77c \uad11\uace0\uac00 4\ub300 \ub9e4\uccb4 \uad11\uace0\ub97c \ucd94\uc6d4\ud558\uc5ec \uc774 \uc0b0\uc5c5\uc758 \uc8fc\ub3c4\uad8c\uc744 \uc7a1\uc740 \uc2dc\uae30\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc758 \ub9e4\uccb4\uc640 \ud615\ud0dc \ub610\ud55c \ubc30\ub108, \uac80\uc0c9\uc5d0 \uc774\uc5b4 \uc18c\uc15c\ubbf8\ub514\uc5b4, \ub3d9\uc601\uc0c1 \ub4f1\uc73c\ub85c \ub2e4\uc591\ud574 \uc84c\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uad11\uace0\uc758 \uc601\uc5ed\uacfc \uc804\uc120\uc774 \ud655\ub300\ub418\ub294 \uacfc\uc815\uc5d0\uc11c \uc9c4\uc815\ud55c \ud1b5\ud569\ub9c8\ucf00\ud305\ucee4\ubba4\ub2c8\ucf00\uc774\uc158(IMC; Integrated Marketing Communication) \uc744 \uad6c\ud604\ud558\uace0, \uac01 \uc811\uc810\uc758 \ub9c8\ucf00\ud305 \ud65c\ub3d9\ubcc4 \uae30\uc5ec\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud558\uae30 \uc704\ud558\uc5ec \uc0dd\ud0dc\uacc4 \ub0b4\uc5d0 \ub2e4\uc591\ud55c \ud50c\ub808\uc774\uc5b4\ub4e4\uc774 \ub4f1\uc7a5\ud558\uc600\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \ud639\uc740 \uc18c\uc218\uc758 \uae30\uc5c5\uc774 \uc790\uccb4\uc801\uc778 \uc5ed\ub7c9\uacfc \uc790\uc6d0\uc73c\ub85c \ubaa8\ub4e0 \uac83\uc744 \ud574\ub0bc \uc218 \uc788\ub294 \uc2dc\ub300\ub294 \ub9c9\uc744 \ub0b4\ub9ac\uace0, \uba85\ud655\ud55c \ubaa9\ud45c\uc640 \uc804\ub7b5\uc5d0 \uae30\ubc18\ud55c \ud611\uc5c5\uc744 \ud1b5\ud574 \uc131\uacfc\uc5d0 \ubd84\uba85\ud558\uac8c \uae30\uc5ec\ud558\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\ub9cc\uc774 \uc0b4\uc544\ub0a8\ub294 \uc2dc\ub300\uac00 \uc5f4\ub9ac\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9e4\uc2a4\ubbf8\ub514\uc5b4\uc5d0 \uae30\ubc18\ud55c \u2018Spray and Pray\u2019 &#8211; \ub9e4\uc2a4\ubbf8\ub514\uc5b4\uc5d0 \uad11\uace0\ub97c \uc0b4\ud3ec\ud55c \ub2e4\uc74c, \ube44\uc988\ub2c8\uc2a4\uac00 \uc798 \ub418\uae30\ub97c \ub450\uc190\ubaa8\uc544 \uae30\ub3c4\ud55c\ub2e4\ub294 \ub73b. \ub9e4\uc2a4\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud55c \uad11\uace0\ub178\ucd9c\uacfc \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \uc0ac\uc774\uc758 \uc5f0\uacb0\uace0\ub9ac\uac00 \uc57d\ud558\ub2e4\ub294 \uc810\uc744 \uc9c0\uc801\ud55c \ud45c\ud604 &#8211; \u00a0\uc758 \uc2dc\ub300\uac00 \ubc14\uc57c\ud750\ub85c \uc885\uc5b8\uc744 \uace0\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74, COVID19 \ud32c\ub370\ubbf9\uc73c\ub85c \uc720\ub840\uc5c6\ub294 \ud63c\ub780\uc758 \ud130\ub110\uc744 \uc9c0\ub098\uace0 \uc788\ub294 \uc9c0\uae08, \uc6b0\ub9ac\ub294 \uc0c8\ub85c\uc6b4 10\ub144\uc744 \uc5b4\ub5bb\uac8c \uc608\uc0c1\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ube44\ub85d \uc6b0\ub9ac\uc5d0\uac8c \ub2e4\uac00\uc62c \ubbf8\ub798\ub97c \ub2e8\uc5b8\ud560 \uc218 \uc5c6\ub2e4\ud558\ub354\ub77c\ub3c4 \uadf8 \ub2e8\ucd08\ub97c \uc9da\uc5b4\ubcf4\uace0 \uc0dd\uac01\uc744 \ub098\ub214\uc73c\ub85c\uc368 \uba87 \uac78\uc74c \uc55e\uc11c \ub098\uc544\uac08 \uc218\ub294 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7fc \uc81c\uac00 \uc0dd\uac01\ud574 \ubcf8 \uc0c8\ub85c\uc6b4 10\ub144\uc758 \ud0a4\uc6cc\ub4dc\ub4e4\uc744 \uc5ec\ub7ec\ubd84\uacfc \uacf5\uc720\ud574 \ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud37c\ud3ec\uba3c\uc2a4\uc758 \uc804\uc131\uc2dc\ub300<\/li>\n<\/ul>\n<p>\uc778\ud130\ub137\uacfc \ubaa8\ubc14\uc77c \uad11\uace0, \uadf8\ub9ac\uace0 \uc131\uacfc\ubd84\uc11d\ub3c4\uad6c\ub4e4\uc774 \ubc1c\ub2ec\ud558\uba74\uc11c \ub9c8\ucf00\ud305\uc740 \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\ub85c \uad6c\ubd84\ub418\uc5b4 \uc654\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc758 \uad6c\ub9e4\uacbd\ub85c\uc5d0 \uc788\uc5b4 \uc778\uc9c0\ub098 \ud0dc\ub3c4 \ud615\uc131\uc744 \uc704\ud55c \uc0c1\uc704 \ud37c\ub110(Upper Funnel)\uc5d0 \uae30\uc5ec\ud558\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc740 \ube0c\ub79c\ub529, \ucd5c\uc885\uc801\uc778 \uad6c\ub9e4\ub098 \uc804\ud658\uc5d0 \uac00\uae4c\uc6b4 \ud558\uc704 \ud37c\ub110 (Lower Funnel)\uc5d0 \uae30\uc5ec\ud558\ub294 \ud65c\ub3d9\uc740 \ud37c\ud3ec\uba3c\uc2a4\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacfc\uac70 \ube0c\ub79c\ub529 \ucea0\ud398\uc778\uc758 \ud575\uc2ec\uc131\uacfc\uc9c0\ud45c\ub294 \uc778\uc9c0\ub3c4(Awareness), \ucd5c\uc6b0\uc120\uc0c1\uae30\ub3c4(Top of Mind Awareness), \uc120\ud638\ub3c4(Favorablity)\uc640 \uac19\uc740 \uc804\ud1b5\uc801\uc778 \ube0c\ub79c\ub4dc \uc9c0\ud45c\ub4e4\uc774\uc5c8\uc9c0\ub9cc\u00a0 \ucd5c\uadfc \ub4e4\uc5b4 \uc131\uacfc\ubd84\uc11d\ub3c4\uad6c\uac00 \ube44\uc57d\uc801\uc73c\ub85c \ubc1c\uc804\ud558\uace0, \uc778\ud130\ub137\uacfc \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud55c \ud310\ub9e4\uc640 \uc804\ud658\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uc804\ud1b5\uc801\uc778 \uc9c0\ud45c\ub4e4\ub9cc\uc73c\ub85c\ub294 \ube0c\ub79c\ub529 \uc608\uc0b0 \ud22c\uc790\ub97c \uc815\ub2f9\ud654\ud558\uae30 \uc5b4\ub835\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\uc758 \uc774\ubd84\ubc95\uc774 \uc0ac\ub77c\uc9c0\uace0, \uac1c\ubcc4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\ub4e4\uc774 \uadf8 \ucd5c\uc885\uc801\uc778 \ubaa9\ud45c\uc5d0 \uc5bc\ub9c8\ub098 \uc5b4\ub5bb\uac8c \uae30\uc5ec\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \uadf8 \uc6b0\uc120\uc21c\uc704\uc640 \uc815\ub2f9\uc131\uc744 \ubd80\uc5ec\ubc1b\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \uac10\ud788 \ub9d0\uc500 \ub4dc\ub9ac\uac74\ub370, \uc774\uc81c \u2018\ud37c\ud3ec\uba3c\uc2a4\uac00 \uc804\ubd80\ub2e4(Performance is everything)\u2019 \ub77c\uace0 \uc678\uce60 \ub54c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc, \ub300\ud589\uc0ac, \ud50c\ub7ab\ud3fc\uacfc \ub9e4\uccb4, \uc774 \uc0dd\ud0dc\uacc4 \uc548\uc5d0\uc11c \uc0dd\uc874\ud558\uace0 \uc131\uc7a5\ud574 \ub098\uc544\uac00\uc57c \ud560 \uc804\ubb38\uac00\ub77c\uba74 \ubb34\ub987 \ud37c\ud3ec\uba3c\uc2a4 \uc2dc\ub300\uc758 \uc804\ubb38\uac00\ub85c\uc11c \uc790\ub9ac\ub9e4\uae40\ud574\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14522\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/01\/Picture6.png\" alt=\"\" width=\"624\" height=\"416\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/01\/Picture6.png 624w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/01\/Picture6-300x200.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<ul>\n<li>\uba38\uc2e0\uacfc \uc0ac\ub78c\uc758 \ud611\uc5c5<\/li>\n<\/ul>\n<p>2016\ub144 \uad6c\uae00\uc758 \uc790\ud68c\uc0ac \ub525\ub9c8\uc778\ub4dc\uc758 \uc54c\ud30c\uace0\uc640 \uc774\uc138\ub3cc 9\ub2e8\uc758 \uae30\ub150\ube44\uc801\uc778 \ub300\uad6d\uc774 \ub300\ud55c\ubbfc\uad6d \uc11c\uc6b8\uc5d0\uc11c \ud3bc\uccd0\uc9c4 \uc9c0 \ub9cc 5\ub144\uc758 \uc2dc\uac04\uc774 \ud758\ub800\uace0, \uadf8 \uc2dc\uac04\ub3d9\uc548 \ub514\uc9c0\ud138 \uad11\uace0\uc5c5\uacc4\ub294 \uba38\uc2e0\ub7ec\ub2dd\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc790\ub9ac\uc7a1\uc740 \ubd84\uc57c \uc911 \ud558\ub098\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uc778\ud130\ub137\uacfc \ubaa8\ubc14\uc77c\uc5d0 \ub0a8\uae34 \uc218\ub9ce\uc740 \ub370\uc774\ud130\ub4e4\uc744 \ucc98\ub9ac\ud558\uc5ec \uc758\ubbf8\uc788\ub294 \ud328\ud134\uc744 \ubc1c\uacac\ud558\uace0 \uc608\uce21\ud558\ub294 \uac83\uc740 \uc0ac\ub78c\ubcf4\ub2e4 \uba38\uc2e0\uc774 \ud6e8\uc52c \ub354 \uc798 \ud560 \uc218 \uc788\ub294 \uc601\uc5ed\uc784\uc5d0 \ud2c0\ub9bc\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uba87 \uac1c\uc758 \uad11\uace0 \uc18c\uc7ac \uc2dc\uc548\uc73c\ub85c \uba87 \uac1c\uc758 \ud569\ub9ac\uc801 \uac00\uc124\uc5d0 \uae30\ubc18\ud558\uc5ec \uadf8 \uc131\uacfc\ub97c \ud14c\uc2a4\ud2b8\ud560 \ub3d9\uc548, \uc54c\ub9ac\ubc14\ubc14\uc758 \uba38\uc2e0\ub4e4\uc740 \uad11\uad70\uc81c \uae30\uac04\ub3d9\uc548 4\uc5b5 \uac1c\uac00 \ub118\ub294 \ubc30\ub108\ub97c \ub514\uc790\uc778\ud558\uc5ec \uac8c\uc7ac\ud558\uace0 \ube48\ud2c8\uc5c6\ub294 \ucd5c\uc801\ud654\ub85c \ud5a5\uc0c1\ub41c \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud130\ub4e4\uc758 \uc2dc\uac04\uc740 \uba38\uc2e0\uc758 \ud0c1\uc6d4\ud55c \uc131\ub2a5\uc744 \ucd5c\ub300\ud55c\uc73c\ub85c \ubc1c\ud718\ud558\uac8c \ud558\ub294 \ub370 \uc4f0\uc5ec\uc838\uc57c \ud558\uba70, \uba38\uc2e0\uacfc\uc758 \ud611\uc5c5\uc744 \uc704\ud574 \uac16\ucd94\uc5b4\uc57c \ud560 \uc5ed\ub7c9\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, \uad11\uace0\uc8fc\uc758 \ucea0\ud398\uc778 \uc774\ub825\uacfc \ub9e5\ub77d\uc744 \uc885\ud569\uc801\uc73c\ub85c \uc774\ud574\ud558\ub294 \uac00\uc6b4\ub370, \uad11\uace0\uc8fc\uc758 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \uba38\uc2e0\uc744 \uc120\ud0dd\ud574\uc57c \ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \uba38\uc2e0\uc774 \uc131\uacfc\uc5d0 \uc5bc\ub9c8\ub098 \uc5b4\ub5bb\uac8c \uae30\uc5ec\ud558\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0 \uad11\uace0\uc8fc\uc5d0\uac8c \uc124\uba85\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub458\uc9f8, \uba38\uc2e0\uc744 \uba74\ubc00\ud558\uac8c \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \uc704\ud55c \uac1c\uc120\uc0ac\ud56d, \uadf8\ub9ac\uace0 \uc608\uc0c1 \uc678\uc758 \uc0c1\ud669\uc5d0 \ud544\uc694\ud55c \uc870\uce58\ub4e4\uc744 \ud30c\uc545\ud558\uace0 \uad11\uace0\uc8fc\uc5d0\uac8c \uc81c\uc548\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc14b\uc9f8, \uba38\uc2e0\uc774 \ubaa9\uc801\uc801\ud569\ud558\uac8c \uc791\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \ucd08\uae30 \ub370\uc774\ud130\ub4e4\uc744 \uc801\uc808\ud558\uac8c \uc785\ub825\ud558\uace0 \ucda9\ubd84\ud55c \uae30\uac04\ub3d9\uc548 \ud559\uc2b5\uc2dc\ud0ac \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc55e\uc73c\ub85c 10\ub144\uc744 \ub300\ube44\ud558\ub294 \ub9c8\ucf00\ud130\ub77c\uba74 \uc774\ub7ec\ud55c \uc5ed\ub7c9\uc744 \uac16\ucd94\uace0 \uc788\ub294\uc9c0 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \uc9c8\ubb38\ud574 \ubcf4\uc544\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc18c\ube44\uc790\ub4e4\uacfc\uc758 \uc2e0\ub8b0 \uad6c\ucd95<\/li>\n<\/ul>\n<p>\uad11\uace0\uae30\uc220\uc774 \ube44\uc57d\uc801\uc73c\ub85c \ubc1c\uc804\ud558\ub294 \uac00\uc6b4\ub370, \uadf8 \ub300\ucc99\uc810\uc5d0\uc11c\ub294 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\uc5d0 \ub300\ud55c \uc0ac\ud68c\uc801 \uc694\uad6c\uc758 \uc218\uc900 \ub610\ud55c \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac\uc801 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc5f0\uad00\uc131 \ub192\uc740 \uc591\uc9c8\uc758 \uad11\uace0\ub97c \uc804\ub2ec\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uadf8\ub4e4\uc774 \uc548\uc2ec\ud558\uace0 \uad11\uace0\ub97c \uc811\ud560 \uc218 \uc788\ub3c4\ub85d \ud544\uc694\ud55c \uc7a5\uce58\ub97c \ub9c8\ub828\ud558\ub294 \uac83\uc740 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc758 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc784\uc73c\ub85c\uc368 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \ub9e4\uc6b0 \uc911\uc694\ud55c \uacfc\uc81c\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc81c\ub294 \ud2b9\uc815 \ud50c\ub7ab\ud3fc\uc774\ub098 DSP \uc5d0 \uc8fc\uc5b4\uc9c4 \uac83\uc774 \uc544\ub2c8\ub77c \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \uc77c\uc6d0\ub4e4\uc774 \ud568\uaed8 \uace0\ubbfc\ud558\uace0 \ud574\uacb0\ud574 \ub098\uc544\uac00\uc57c \ud558\ub294 \uac83\uc785\ub2c8\ub2e4\ub9cc, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc5b4\ub5a4 \ud50c\ub7ab\ud3fc\uacfc DSP\uac00 \ub354 \ub192\uc740 \uc218\uc900\uc758 \uc720\uc5f0\uc131, \ud22c\uba85\uc131, \uc81c\uc5b4\ub825\uc744 \uc81c\uacf5\ud558\ub294\uc9c0 \ub208\uc5ec\uaca8 \ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d\uc740 \uc18c\ube44\uc790\ub4e4\uacfc\uc758 \uc2e0\ub8b0 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud55c \ud50c\ub808\uc774\uc5b4\ub4e4\uc774 \uc0dd\ud0dc\uacc4\uc758 \uc9c4\ud654\ub97c \uc120\ub3c4\ud574 \ub098\uac08 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\u00a0 \ub300\ud589\uc0ac\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc\uc758 \uc2e0\ub8b0\ub3c4 \uc5ed\uc2dc \uadf8 \ub300\ud589\uc0ac\uac00 \uc5b4\ub5a4 \ud50c\ub808\uc774\uc5b4\ub4e4\uacfc \ud611\uc5c5\ud558\ub294\uc9c0, \uadf8 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc81c\uacf5\ud558\ub294 \uc720\uc5f0\uc131, \ud22c\uba85\uc131, \uc81c\uc5b4\ub825\uc758 \uc218\uc900\uc740 \uc5bc\ub9c8\ub098 \ub192\uc740\uc9c0\uc5d0 \ub530\ub77c \uacb0\uc815\ub420 \uac83\uc785\ub2c8\ub2e4. \u00a0\ud5a5\ud6c4 10\ub144\uac04 \uadfc\uc2dc\uc548\uc801\uc778 \ud0dc\ub3c4\ub85c \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\uc5d0 \ub300\ud55c \uc911\uc694\uc131\uc744 \uac04\uacfc\ud55c \ucc44 \uc18c\ube44\uc790\ub4e4\uacfc\uc758 \uc2e0\ub8b0 \uad6c\ucd95\uc744 \ub4f1\ud55c\uc2dc \ud55c\ub2e4\uba74, \uadf8 \uc5b4\ub5a4 \uc774\ud574\uad00\uacc4\uc790\ub77c\ub3c4 \uc18c\ube44\uc790\ub4e4\uc758 \uc120\ud0dd\uc744 \ubc1b\uae30\ub294 \uc5b4\ub835\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc800\ud76c \ud06c\ub9ac\ud14c\uc624\ub3c4 \uc704\uc640 \uac19\uc740 \ubb38\uc81c\uc758\uc2dd\uc744 \uce58\uc5f4\ud558\uac8c \uace0\ubbfc\ud558\uba70 \uc0c8\ub85c\uc6b4 10\ub144\uc744 \uc900\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2005\ub144 \ucc3d\uc5c5 \uc774\ub798\ub85c \uc131\uacfc\uc9c0\ud5a5\uc801 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud574 \uc628 \uc800\ud76c\ub294 \ud5a5\ud6c4 10\ub144 \uac04 \uad11\uace0\uc8fc, \ub300\ud589\uc0ac\ub4e4\uacfc \ud568\uaed8 \ub9cc\ub4e4\uc5b4 \uac08 \ub354 \ud070 \uc131\uacf5\uc5d0 \uace0\ubb34\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0\uc758 \uc5ec\uc815\ub3c4 \uc131\uacf5\uc801\uc774\uc5c8\uc9c0\ub9cc \uc9c4\uc815\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc2dc\ub300\ub294 \uc774\uc81c\uc57c \uadf8 \ub9c9\uc744 \uc62c\ub838\ub2e4\uace0 \uc0dd\uac01\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub354 \ud070 \uc131\uacf5\uc5d0 \ub300\ud55c \ubbff\uc74c\uc758 \uadfc\uac04\uc5d0\ub294 \uc800\ud76c\uc758 \uc81c\ud488\uc778 \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \uc5d4\uc9c4\ub4e4\uc758 \ud0c1\uc6d4\ud55c \uc131\ub2a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0 \ud615\uc131\ub418\uc5b4 \uc788\ub294 \u2018\ud06c\ub9ac\ud14c\uc624=\uc131\uacfc\uc640 \ud6a8\uc728\u2019 \uc774\ub77c\ub294 \ub4f1\uc2dd\uc740 \uc624\ub79c \uc2dc\uac04 \ucd95\uc801\ud574 \uc628 \uc5d4\uc9c4\uc758 \uc131\ub2a5 \ub355\ubd84\uc774\ub77c\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc800\ud76c \ud06c\ub9ac\ud14c\uc624 \ucf54\ub9ac\uc544\uc758 \uc784\uc9c1\uc6d0\ub4e4\uc740 \uc5ec\ub7ec \ub300\ud589\uc0ac\uc640 \uad11\uace0\uc8fc\ub4e4\uc774 \ud06c\ub9ac\ud14c\uc624\uc758 \ud0c1\uc6d4\ud55c \uc81c\ud488\ub4e4\uc744 \uac00\uc7a5 \ub192\uc740 \uc218\uc900\uc73c\ub85c \ud65c\uc6a9\ud558\uc2e4 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc801\ud654\ub41c \uc9c0\uc6d0\uc744 \uc544\ub07c\uc9c0 \uc54a\uc744 \uac83\uc774\uba70, \uc5ec\ub7ec\ubd84 \ud55c \ubd84 \ud55c \ubd84\uaed8\uc11c \ud5a5\ud6c4 10\ub144\uc744 \uc774\ub04c\uc5b4 \uac08 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub85c \uac70\ub4ed\ub098\uc2e4 \uc218 \uc788\ub3c4\ub85d \ud5cc\uc2e0\ud558\ub294 \uc870\ub825\uc790\uac00 \ub418\uace0\uc790 \ud569\ub2c8\ub2e4. \ub610\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \uc0dd\ud0dc\uacc4\uac00 \uc18c\ube44\uc790\ub4e4\uc758 \uc2e0\ub8b0\ub97c \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \uc120\ub3c4\uc801\uc73c\ub85c \uadf8 \uc5ed\ud560\uc744 \ub2e4\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774\ubbf8 \ubc1c\ud45c\ud55c \ubc14 \uc788\ub294 \u2018SPARROW (Secure Private Advertising Remotely Run On Webserver)\u2019\uc640 \uac19\uc774 \uc18c\ube44\uc790\ub4e4\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uba74\uc11c\ub3c4 \ub192\uc740 \uc218\uc900\uc758 \uc720\uc5f0\uc131, \ud22c\uba85\uc131, \uc81c\uc5b4\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud45c\uc900\uc744 \uc81c\uc2dc\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc800\ud76c\uc758 \uc81c\ud488\uc5d0 \uc788\uc5b4\uc11c\ub3c4 \uc2e0\ub8b0 \uad6c\ucd95\uc744 \uc704\ud55c \ub178\ub825\uc744 \uac8c\uc744\ub9ac \ud558\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \uc5ec\ub7ec \ub300\ud589\uc0ac\uacfc \uad11\uace0\uc8fc\ub4e4\uaed8\uc11c \uc800\ud76c \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \ud558\uc2e0\ub2e4\uba74 \uc18c\ube44\uc790\ub4e4\ub85c\ubd80\ud130 \ub354 \ub192\uc740 \uc2e0\ub8b0\ub97c \uc5bb\uc73c\uc2e4 \uc218 \uc788\uc744 \uac83\uc774\ub77c \ud655\uc2e0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc81c COVID19 \ud32c\ub370\ubbf9\uc758 \uc800 \ub05d\uc73c\ub85c\ubd80\ud130 \uc544\uc8fc \uc870\uae08\uc529 \ube5b\uc774 \ubcf4\uc774\ub294 \ub4ef \ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc774\ub7ec\ud55c \ubbf8\uc99d\uc720\uc758 \uc704\uae30 \uc18d\uc5d0\uc11c \ub450\ub824\uc6c0\uc5d0 \ub5a8\uae30\ubcf4\ub2e4\ub294 \ud070 \ubcc0\ud654\uac00 \ub358\uc838 \uc900 \uc911\uc694\ud55c \uc9c8\ubb38\ub4e4\uc5d0 \ub2f5\uc744 \ud558\uace0, \uadf8 \ub2f5\uc744 \ubc14\ud0d5\uc73c\ub85c \ubbf8\ub798\ub97c \ub300\ube44\ud574\uc57c \ud55c\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc744 \ud1b5\ud574 \uc5ec\ub7ec\ubd84\ub4e4\uacfc \uacf5\uc720\ud55c \uc0dd\uac01\ub4e4\uc774 \ub2e4\uac00\uc62c 2021\ub144, \uadf8\ub9ac\uace0 \uadf8 \uc774\ud6c4\uc758 10\ub144\uc744 \ub300\ube44\ud558\ub294 \uc791\uc740 \ucd9c\ubc1c\uc774 \ub420 \uc218 \uc788\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8 \ucd9c\ubc1c\uc5d0 \uc800\ud76c \ud06c\ub9ac\ud14c\uc624\uac00 \ud568\uaed8 \ud560 \uc790\ub9ac\uac00 \uc788\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4. \uc0c8\ud574 \ubcf5 \ub9ce\uc774 \ubc1b\uc73c\uc138\uc694. \uac10\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc138\uacc4 \ucd5c\ucd08\uc758 \uc778\ud130\ub137 \ubc30\ub108 \uad11\uace0\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc54c\uace0 \uacc4\uc2dc\ub098\uc694? 1994\ub144 10\uc6d4 \ubbf8\uad6d\uc758 \ud1b5\uc2e0\ud68c\uc0ac\uc778 AT&amp;T \uac00 hotwired.com \uc5d0 \uac8c\uc7ac\ud55c \ubc30\ub108 \uad11\uace0\uac00 \ubc14\ub85c \uadf8\uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub9e4\uc6b0 \ub2e8\uc21c\ud55c \ub514\uc790\uc778\uacfc \ud074\ub9ad \uc720\ub3c4\ubb38\uc548\uc73c\ub85c \uad6c\uc131\ub41c \uc774 \uad11\uace0\uac00 \ucc98\uc74c \uac8c\uc7ac\ub418\uc5c8\uc744 \ub54c, \uc774 \uad11\uace0\uc758 \ub2f4\ub2f9\uc790\ub4e4\uc740 25\ub144\uc774 \ud750\ub978 \ub4a4, \uc804\uc138\uacc4 \uc778\ud130\ub137 \uad11\uace0\uc2dc\uc7a5\uc774 300\uc870\uc6d0\uc774 \ub118\ub294 \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc774\ub77c\uace0 \uc0c1\uc0c1\ud560 \uc218 \uc788\uc5c8\uc744\uae4c\uc694? \uc778\ud130\ub137\uacfc \ubaa8\ubc14\uc77c\uc774 \uc608\uc0c1\ubcf4\ub2e4 \ud6e8\uc52c \ube60\ub978 [&hellip;]<\/p>\n","protected":false},"author":146,"featured_media":14520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-14519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc0c8\ub85c\uc6b4 10\ub144, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc2dc\ub300 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc138\uacc4 \ucd5c\ucd08\uc758 \uc778\ud130\ub137 \ubc30\ub108 \uad11\uace0\uac00 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