{"id":14593,"date":"2021-01-14T16:46:53","date_gmt":"2021-01-14T16:46:53","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/blog\/6-advertising-predictions-for-2021\/"},"modified":"2021-01-14T20:34:18","modified_gmt":"2021-01-14T20:34:18","slug":"2021%eb%85%84-%ea%b4%91%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-6%ea%b0%80%ec%a7%80-%ec%a0%84%eb%a7%9d","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2021%eb%85%84-%ea%b4%91%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-6%ea%b0%80%ec%a7%80-%ec%a0%84%eb%a7%9d\/","title":{"rendered":"2021\ub144 \uad11\uace0\uc5d0 \ub300\ud55c 6\uac00\uc9c0 \uc804\ub9dd"},"content":{"rendered":"<p>2020\ub144\uc5d0\ub294 \uc544\ubb34\ub3c4 \uc608\uce21\ud560 \uc218 \uc5c6\uc5c8\ub358 \ub9ce\uc740 \uc77c\ub4e4\uc774 \uc77c\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \uc0b6\uc758 \ubc29\uc2dd\uc744 \uc644\uc804\ud788 \ubc14\uafb8\uc5b4 \ub193\uc740 \ucf54\ub85c\ub09819 \u00a0\ub4f1 \ub04a\uc784\uc5c6\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc791\ub144 \ud55c \ud574 \ub3d9\uc548 \uad11\uace0\uc8fc\ub4e4\uc740 \uc798 \uacc4\ud68d\ub418\uc5c8\ub358 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9e4 \uc21c\uac04 \uc870\uc815\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubd88\ud655\uc2e4\uc131\uc774 \ud33d\ubc30\ud55c \uc0c1\ud669 \uc18d\uc5d0\uc11c\ub3c4, \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uacfc \uad11\uace0\uc5c5\uacc4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \ucd94\uc138\uac00 \ubd80\uac01\ub418\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\uc8fc\ub4e4\uc740 \uc62c\ud574\ub97c \uc608\uce21\ud574\ubcf4\uace0 \uadf8\uc5d0 \ub530\ub77c \uc801\uc808\ud788 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 2021\ub144 \uad11\uace0\uc8fc\ub4e4\uc774 \uae30\ub300\ud560 \uc218 \uc788\ub294 6\uac00\uc9c0 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>1. <\/strong><strong>\uc774\ucee4\uba38\uc2a4\uc758<\/strong> <strong>\uae09\uc18d\ud55c<\/strong> <strong>\uc131\uc7a5\uc740<\/strong> <strong>\uc55e\uc73c\ub85c\ub3c4<\/strong> <strong>\uc9c0\uc18d\ub420<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p><strong>\u00a0<\/strong>\uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uc774\ucee4\uba38\uc2a4\ub294 \uc774\ubbf8 \uc911\uc694\ud55c \uc704\uce58\uc5d0 \uc788\uc5c8\uc9c0\ub9cc, \ucf54\ub85c\ub09819 \ubc1c\uc0dd \ud6c4 \ubcf4\ud3b8\ud654\ub41c \uaca9\ub9ac \uc0dd\ud65c\ub85c \uc778\ud574 \ub354 \ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uc720\uc785\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \ub9ac\ud14c\uc77c\ub7ec 14,000\uacf3\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf4\uba74, \ubbf8\uc8fc \uc9c0\uc5ed\uc758 \uacbd\uc6b0 \ucf54\ub85c\ub09819 \ubc1c\uc0dd \uc774\uc804\uc778 2\uc6d4 2\uc77c~14\uc77c\uacfc \ube44\uad50\ud574, 6\uc6d4 15~28\uc77c \uc0ac\uc774\uc5d0 \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c \ud310\ub9e4\uac00 \ud3c9\uade0 30% \uac00\ub7c9 \ub354 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc99d\uac00\ub294 \uae30\uc874 \uc628\ub77c\uc778 \uace0\uac1d\uc774 \ub354 \ub9ce\uc774 \uad6c\ub9e4\ub97c \ud588\uae30 \ub54c\ubb38\uc774\uae30\ub3c4 \ud558\uc9c0\ub9cc, \uc624\ud504\ub77c\uc778 \uad6c\ub9e4\ub97c \ud560 \uc218 \uc5c6\uac8c \ub41c \uace0\uac1d\ub4e4\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uc2e0\uaddc \uc720\uc785\ub41c \uc601\ud5a5\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uc804 \uc138\uacc4 \uc18c\ube44\uc790 13,500\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \u2018\uc815\uc810\uc744 \uc9c0\ub098 \ud68c\ubcf5\uc73c\ub85c\u2019 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \uc751\ub2f5\uc790\uc758 39%\ub294 \ucf54\ub85c\ub098 19\uac00 \uc808\uc815\uc5d0 \ub2ec\ud588\uc744 \ub54c \ucc98\uc74c\uc73c\ub85c \uc628\ub77c\uc778 \uad6c\ub9e4\ub97c \ud588\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \uace0\uac1d\uc740 \uad11\uace0\uc8fc\uac00 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c \uace0\uac1d \uae30\ubc18\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uc808\ud638\uc758 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>2. <\/strong><strong>\uad11\uace0\uc8fc\ub4e4\uc740<\/strong> <strong>\ub514\uc9c0\ud138<\/strong> <strong>\uad11\uace0\uc5d0<\/strong> <strong>\ub300\ud55c<\/strong> <strong>\ud22c\uc790\ub97c<\/strong> <strong>\ub298\ub9b4<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ed%8f%ac%ec%8a%a4%ed%8a%b8-%ec%bd%94%eb%a1%9c%eb%82%98-%ec%8b%9c%eb%8c%80%ec%9d%98-10%ea%b0%80%ec%a7%80-%ec%86%8c%eb%b9%84%ec%9e%90-%ed%96%89%eb%8f%99-%eb%b3%80%ed%99%94-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\">\uace0\uac1d\uc758 53%<\/a>\uac00 \ucf54\ub85c\ub09819 \uae30\uac04 \ub3d9\uc548 \uc801\uc5b4\ub3c4 1\uac1c\uc758 \uc628\ub77c\uc778 \uad6c\ub9e4 \ubc29\uc2dd\uc744 \ubc1c\uacac\ud588\uace0 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud560 \uac83\uc774\ub77c\uace0 \ub300\ub2f5\ud55c \uac83\uc744 \uac10\uc548\ud560 \ub54c, \uad11\uace0\uc8fc\ub4e4\uc774 \uc628\ub77c\uc778 \uad11\uace0\uc5d0 \ub354 \ub9ce\uc740 \ud22c\uc790\ub97c \ud560 \uac83\uc774\ub77c\ub294 \uc0ac\uc2e4\uc740 \ud655\uc2e4\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \u2018\uc815\uc810\uc744 \uc9c0\ub098 \ud68c\ubcf5\uc73c\ub85c\u2019 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \uc751\ub2f5\uc790\uc758 85%\ub294 \ucf54\ub85c\ub098 19 \ub3d9\uc548 \uc0c8\ub85c \ubc1c\uacac\ud55c \ub9e4\uc7a5\uc5d0\uc11c \uacc4\uc18d \uad6c\ub9e4\ub97c \ud560 \uac83\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc774\ub7ec\ud55c \uace0\uac1d\ub4e4\uc758 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uace0 \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \uc704\ud574 \uad11\uace0\uc8fc\ub4e4\uc740 \uc62c \ud55c\ud574 \uac00\uc0c1 \uc774\ubca4\ud2b8, \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uac19\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0\uc11c \uc9c0\ucd9c\uc744 \ub298\ub9b4 \uac83\uc785\ub2c8\ub2e4. \ucf54\ub85c\ub09819\uac00 \ub9c8\ucf00\ud305\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud55c \ucd5c\uadfc\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \ubbf8\uad6d\uc758 \uace0\uc704 \ub9c8\ucf00\ud305 \uc784\uc6d0 100\uba85\uc5d0\uac8c \ud32c\ub370\ubbf9 \ubc1c\uc0dd \ud6c4 \uc5b4\ub5bb\uac8c \uc801\uc751\ud588\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 47%\uac00 \ud5a5\ud6c4 6\uac1c\uc6d4 \ub3d9\uc548 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ubc0f \ub9ac\ud0c0\uac9f\ud305\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \ub298\ub9b4 \uacc4\ud68d\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ubd09\uc1c4\uc870\uce58\uac00 \uc7a5\uae30\ud654\ub418\uba74 \uc774 \uc218\uce58\ub294 \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\u00a0<\/strong><strong>3. <\/strong><strong>\ucee4\ub125\ud2f0\ub4dc<\/strong><strong> TV<\/strong><strong>\uac00<\/strong> <strong>\ub9c8\ucf00\ud305\uc758<\/strong> <strong>\uc911\uc2ec\uc774<\/strong> <strong>\ub420<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><strong>\u00a0<\/strong><\/h3>\n<p><strong>\u00a0<\/strong>\uc774\ucee4\uba38\uc2a4\uc758 \uafb8\uc900\ud55c \uc99d\uac00\uc640 \ub354\ubd88\uc5b4, \ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \ucee4\ub125\ud2f0\ub4dc TV(CTV)\uc640 OTT(Over-the-Top) \ub514\ubc14\uc774\uc2a4\uc758 \uc0ac\uc6a9\uc774 \uc99d\uac00\ud574\uc654\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\ub85c \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uac00\uc18d\ud654\ub418\uc5c8\uace0, \uad11\uace0\uc8fc\uac00 \uc774\ub7ec\ud55c \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc791\ub144 \ud55c \ud574 \ub3d9\uc548 <a href=\"https:\/\/www.adexchanger.com\/tv-2\/not-a-good-year-for-pay-tv-more-than-6-million-us-households-will-cut-the-cord-in-2020\/#:~:text=%C2%BB-,Not%20A%20Good%20Year%20For%20Pay%20TV%3A%20More%20Than%206,Cut%20The%20Cord%20In%202020&amp;text=Roughly%206.6%20million%20United%20States,biggest%20drop%20eMarketer%20has%20observed.\">\ubbf8\uad6d\uc5d0\uc11c 660\ub9cc \uac00\uad6c<\/a>\uac00 \ucf00\uc774\ube14 \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud588\ub2e4\ub294 eMarketer\uc758 \ub370\uc774\ud130\ub97c \ubcf4\uba74 \uadf8 \uc911\uc694\uc131\uacfc \uc2dc\uae09\uc131\uc774 \ub354 \ucee4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc911\uc694\ud55c \uac83\uc740 \uc18c\ube44\uc790\ub4e4\uc774 CTV\uc640 OTT\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc73c\uba70, \uac70\uae30\uc5d0\uc11c \uad11\uace0\uc8fc\uac00 \uc18c\ube44\uc790\ub4e4\uc744 \ub9cc\ub098\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 CTV \ubc0f OTT \ub514\ubc14\uc774\uc2a4\ub97c \uc0ac\uc6a9\ud55c\ub2e4\ub294 \ub9d0\uc740 \uc774 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc2dc\uac04 \ub3d9\uc548 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \u00a0<a href=\"https:\/\/www.nielsen.com\/us\/en\/blog\/article\/2020\/connected-tv-usage-remains-above-pre-covid-19-levels-as-traditional-tv-viewing-normalizes\/\">Nielsen<\/a>\uc5d0 \ub530\ub974\uba74, \uc9d1\uc5d0 \uba38\ubb3c\uae30\uac00 \uc2dc\uc791\ub418\uc790 CTV \ub514\ubc14\uc774\uc2a4\uc758 \ucd1d \uc0ac\uc6a9 \uc2dc\uac04\uc774 \uc99d\uac00\ud558\uae30 \uc2dc\uc791\ud574(2020\ub144 3\uc6d4 30\uc77c\uae4c\uc9c0), \uc8fc\ub2f9 CTV \uc0ac\uc6a9 \uc2dc\uac04\uc774 \uac70\uc758 40\uc5b5 \uc2dc\uac04\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc804\ub144 \ub300\ube44 81%\uac00 \ub298\uc5b4\ub09c \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\u00a0<\/strong><strong>4. <\/strong><strong>\ube0c\ub79c\ub4dc<\/strong> <strong>\uc548\uc804\uc740<\/strong> <strong>\ucd5c\uc804\ubc29\uacfc<\/strong> <strong>\uc911\uc2ec\uc5d0<\/strong> <strong>\uc704\uce58\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>2020\ub144\uc5d0\ub294 \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \ube0c\ub79c\ub4dc \uc548\uc804\uc5d0 \uc911\uc810\uc744 \ub450\uace0, \uc798\ubabb\ub41c \uc815\ubcf4\uc640 \ud610\uc624 \ubc1c\uc5b8\uc758 \ud655\uc0b0\uc744 \ub9c9\uc9c0 \ubabb\ud55c \ud50c\ub7ab\ud3fc\uc5d0 \ubc18\ud558\ub294 \uc785\uc7a5\uc744 \ucde8\ud558\uace0 \ubcf4\ub2e4 \uacc4\ud68d\uc801\uc73c\ub85c \uad11\uace0 \uc608\uc0b0\uc774 \uc9c0\ucd9c\ub418\ub294 \uacf3\uc744 \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\uac00 \ub9c8\ucf00\ud305\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \ubbf8\uad6d \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790 4\uba85 \uc911 3\uba85\uc740 \uc790\uc0ac \ube0c\ub79c\ub4dc\uac00 \ud610\uc624 \ucf58\ud150\uce20\ub098 \uac00\uc9dc \ub274\uc2a4 \uc606\uc5d0 \ud45c\uc2dc\ub418\uc9c0 \uc54a\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud558\uba70, \uc774\uac83\uc774 \uad11\uace0\uc8fc\uc5d0\uac8c \ucd5c\uc6b0\uc120 \uc21c\uc704\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uacb0\uacfc\ub294 \ucd5c\uadfc Interactive Advertising Bureau(IAB)\uac00 \uc2e4\uc2dc\ud55c \u00a0<a href=\"https:\/\/iabeurope.eu\/blog\/iab-europe-announces-results-of-its-brand-safety-poll\/\">\uc5f0\uad6c\uc870\uc0ac<\/a>\ub85c\ub3c4 \ub4b7\ubc1b\uce68\ub429\ub2c8\ub2e4. \uc774 \uc870\uc0ac\uc5d0\uc11c \uc5c5\uacc4 \uc885\uc0ac\uc790\uc758 77% \uc774\uc0c1\uc774 \ube0c\ub79c\ub4dc \uc548\uc804\uc744 \uc8fc\uc694 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub450\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\uc8fc\ub294 \uad11\uace0 \uac8c\uc7ac \uc704\uce58\ub97c \ub354 \uc798 \uad00\ub9ac\ud558\uc5ec \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc9c0\ud0a4\uace0 \ube0c\ub79c\ub4dc\uc758 \uc774\ubbf8\uc9c0\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\u00a0<\/strong><strong>5. <\/strong><strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\uc544\uc774\ub374\ud2f0\ud2f0<\/strong> <strong>\uc194\ub8e8\uc158\uc744<\/strong> <strong>\ud5a5\ud55c<\/strong> <strong>\uc5c5\uacc4<\/strong> <strong>\ud611\ub825\uc774<\/strong> <strong>\uc804\ud3ed\uc801\uc73c\ub85c<\/strong> <strong>\uc9c4\ud589\ub420<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><strong>\u00a0<\/strong><\/h3>\n<p>\ud604\uc7ac \uad11\uace0\uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uc774\ub2c8\uc154\ud2f0\ube0c \uc911 \ud558\ub098\ub294 \ubbf8\ub798\uc5d0 \ub300\ube44\ud574 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \uc628\ub77c\uc778 \uc544\uc774\ub374\ud2f0\ud2f0 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c \ubc0f \ub3c4\uc785\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud2b9\uc774\ud55c \uc810\uc740 \uc774\ub7ec\ud55c \ub178\ub825\uc774 \uad11\uace0\uc8fc, \uc81c\ud734\ub9e4\uccb4\uc0ac, \uad11\uace0 \uae30\uc220 \ud30c\ud2b8\ub108, \uc18c\ube44\uc790 \ub4f1 \uc804\uccb4 \uc5c5\uacc4\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uae30 \ub54c\ubb38\uc5d0 \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\uac00 \uad00\uc5ec\ud558\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc62c\ud574\uc5d0\ub294 \ucd5c\uadfc\uc5d0 \uc788\uc5c8\ub358 \ud06c\ub9ac\ud14c\uc624\uc640 \u00a0<a href=\"https:\/\/www.criteo.com\/news\/press-releases\/2020\/10\/criteo-joins-open-source-unified-id-initiative\/\">The Trade Desk\uc758 \ud611\uc5c5<\/a>\ucc98\ub7fc, \ub2e4\uc591\ud55c \uad11\uace0\uc5c5\uccb4\ub4e4\uc774 \ud611\ub825\ud574 \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uc774 \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\ub294 \ud1b5\ud569 \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>6. <\/strong><strong>\ub9e4\uc7a5<\/strong> <strong>\uad6c\ub9e4<\/strong> <strong>\uacbd\ud5d8\uc774<\/strong> <strong>\ud55c\uce35<\/strong> <strong>\ub354<\/strong> <strong>\ub9e4\ub044\ub7ec\uc6cc\uc9c8<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>2020\ub144\uc5d0\ub294 \uc774\ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc\uac00 \ub9ce\uc740 \uc8fc\ubaa9\uc744 \ubc1b\uc558\uc9c0\ub9cc, \ub9e4\uc7a5 \uad6c\ub9e4\ub294 \uc5ec\uc804\ud788 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub192\uc740 \uc21c\uc704\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uacc4\uc18d\ud574\uc11c \uad11\uace0\uc8fc\ub4e4\uc774 \uc911\uc810\uc744 \ub458 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758\u00a0<a href=\"http:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%87%bc%ed%95%91-%ec%8b%9c%ec%a6%8c%ec%9d%84-%ec%b5%9c%eb%8c%80%ed%95%9c-%ed%99%9c%ec%9a%a9%ed%95%98%eb%8a%94-3%ea%b0%80%ec%a7%80\/\">\u2018\uc815\uc810\uc744 \uc9c0\ub098 \ud68c\ubcf5\uc73c\ub85c\u2019 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c,<\/a>\u00a0 \uc720\ub7fd \uc18c\ube44\uc790\uc758 33%\uc640 \ubbf8\uad6d \uc18c\ube44\uc790\uc758 41%\ub294 \uac00\uc744\uc5d0\ub294 \ubd04\ubcf4\ub2e4 \ub354 \uc548\uc2ec\ud558\uace0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc1fc\ud551\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4\uace0 \ub9d0\ud574, \ub9e4\uc7a5\uc744 \uc9c1\uc811 \ubc29\ubb38\ud558\ub294 \uac83\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \uc904\uc5b4\ub4e4\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc29\uc5ed\uc744 \uac15\ud654\ud558\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4, \ub514\uc9c0\ud138 \uac70\ub798, \u2018\uc628\ub77c\uc778 \uad6c\ub9e4, \ub9e4\uc7a5 \uc218\ub839\u2019, \uc140\ud504 \uacc4\uc0b0\ub300 \uac19\uc740 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud574 \uace0\uac1d\ub4e4\uc774 \ub9e4\uc7a5 \ub0b4\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc744 \uc904\uc774\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ub9e4\uc7a5 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. eMarketer\uc758 2020\ub144 5\uc6d4 \ub370\uc774\ud130\ub294 \ubbf8\uad6d\uc758 \uc628\ub77c\uc778 \uad6c\ub9e4 \ud6c4 \ub9e4\uc7a5 \ud53d\uc5c5 \ub9e4\ucd9c\uc774 \uc62c\ud574 60.4%\uac00 \uc99d\uac00\ud55c 580\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\uac00 \ub420 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc778\uae30\ub97c \uc5bb\uace0 \uc788\ub294 \uc774\ub7ec\ud55c \uae30\ub2a5\ub4e4\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ud30c\ud2b8\ub108 \uad00\uacc4\ub97c \ub9fa\uae38 \uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 \ud574\ub97c \ub9de\uc544, \uc6b0\ub9ac\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uac83\uc744 \uc54c\uace0 \uc788\uace0 \ubb34\uc5c7\uc744 \uc900\ube44\ud574\uc57c 2021\ub144\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc2dc\uc791\ud560 \uc218 \uc788\uc744\uc9c0 \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc740 \uc704\uc548\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub9dd\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \ud575\uc2ec\uc740 \uc804\ub7b5\uc744 \uc720\uc5f0\ud558\uac8c \uc720\uc9c0\ud558\uace0 \uc608\uc0c1\uce58 \ubabb\ud55c \uc0c1\ud669\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc5ec\uc9c0\ub97c \ub0a8\uaca8 \ub450\ub294 \uac83\uc785\ub2c8\ub2e4. 2021\ub144\uc5d0\ub294 \ub9ce\uc740 \uae30\ud68c\uac00 \uc874\uc7ac\ud558\uba70, \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub098\ub354\ub77c\ub3c4 \uad11\uace0\uc8fc\ub4e4\uc740 \uad73\uac74\ud788 \ub300\ucc98\ud558\uba70 \uc131\uacf5\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub77c\uace0 \ud655\uc2e0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020\ub144\uc5d0\ub294 \uc544\ubb34\ub3c4 \uc608\uce21\ud560 \uc218 \uc5c6\uc5c8\ub358 \ub9ce\uc740 \uc77c\ub4e4\uc774 \uc77c\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \uc0b6\uc758 \ubc29\uc2dd\uc744 \uc644\uc804\ud788 \ubc14\uafb8\uc5b4 \ub193\uc740 \ucf54\ub85c\ub09819 \u00a0\ub4f1 \ub04a\uc784\uc5c6\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc791\ub144 \ud55c \ud574 \ub3d9\uc548 \uad11\uace0\uc8fc\ub4e4\uc740 \uc798 \uacc4\ud68d\ub418\uc5c8\ub358 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9e4 \uc21c\uac04 \uc870\uc815\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \ubd88\ud655\uc2e4\uc131\uc774 \ud33d\ubc30\ud55c \uc0c1\ud669 \uc18d\uc5d0\uc11c\ub3c4, \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uacfc \uad11\uace0\uc5c5\uacc4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \ucd94\uc138\uac00 \ubd80\uac01\ub418\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\uc8fc\ub4e4\uc740 \uc62c\ud574\ub97c \uc608\uce21\ud574\ubcf4\uace0 \uadf8\uc5d0 \ub530\ub77c \uc801\uc808\ud788 \uc804\ub7b5\uc744 [&hellip;]<\/p>\n","protected":false},"author":144,"featured_media":14594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-14593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021\ub144 \uad11\uace0\uc5d0 \ub300\ud55c 6\uac00\uc9c0 \uc804\ub9dd | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9ce\uc740 \ubd88\ud655\uc2e4\uc131\uc774 \uc874\uc7ac\ud558\ub294 \uac00\uc6b4\ub370, \ub370\uc774\ube57 \ud3ed\uc2a4(David Fox)\uac00 \uc18c\ube44\uc790 \ubc0f \uc5c5\uacc4 \ub3d9\ud5a5\uc744 \uae30\ubc18\uc73c\ub85c 2021\ub144 \uad11\uace0\uc5d0 \ub300\ud55c 6\uac00\uc9c0 \uc804\ub9dd\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/2021%eb%85%84-%ea%b4%91%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-6%ea%b0%80%ec%a7%80-%ec%a0%84%eb%a7%9d\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021\ub144 \uad11\uace0\uc5d0 \ub300\ud55c 6\uac00\uc9c0 \uc804\ub9dd | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub9ce\uc740 \ubd88\ud655\uc2e4\uc131\uc774 \uc874\uc7ac\ud558\ub294 \uac00\uc6b4\ub370, \ub370\uc774\ube57 \ud3ed\uc2a4(David Fox)\uac00 \uc18c\ube44\uc790 \ubc0f \uc5c5\uacc4 \ub3d9\ud5a5\uc744 \uae30\ubc18\uc73c\ub85c 2021\ub144 \uad11\uace0\uc5d0 \ub300\ud55c 6\uac00\uc9c0 \uc804\ub9dd\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/2021\ub144-\uad11\uace0\uc5d0-\ub300\ud55c-6\uac00\uc9c0-\uc804\ub9dd\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T16:46:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-14T20:34:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/01\/pexels-karolina-grabowska-5716815-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Fox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Fox\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2021%eb%85%84-%ea%b4%91%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-6%ea%b0%80%ec%a7%80-%ec%a0%84%eb%a7%9d\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2021%eb%85%84-%ea%b4%91%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-6%ea%b0%80%ec%a7%80-%ec%a0%84%eb%a7%9d\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"David Fox\",\n\t         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