{"id":14693,"date":"2021-02-04T15:57:56","date_gmt":"2021-02-04T15:57:56","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/blog\/criteo-api-platform-launch\/"},"modified":"2021-02-04T16:06:41","modified_gmt":"2021-02-04T16:06:41","slug":"criteo-api-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%b6%9c%ec%8b%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/criteo-api-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%b6%9c%ec%8b%9c\/","title":{"rendered":"\ub9de\ucda4\ud654, \ud1b5\ud569 \ubc0f \uc790\ub3d9\ud654: \ub354 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \uc9c0\uc6d0\ud558\ub294 \uc0c8\ub85c\uc6b4 \ud06c\ub9ac\ud14c\uc624 API \ud50c\ub7ab\ud3fc"},"content":{"rendered":"<p>\uad11\uace0 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc774 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc838, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud574 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uc0c8\ub86d\uace0 \uad00\ub828\uc131 \ub192\uc740 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c\ub9cc \ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub354 \ub9ce\uc740 \ud6a8\uc728\uc131, \uc790\ub3d9\ud654 \ubc0f \uc81c\uc5b4\ub97c \uc81c\uacf5\ud558\ub294 \ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud574\uc57c \ud558\ub294 \ud544\uc694\uc131\uc774 \ub298\uc5b4\ub098\uba74\uc11c, \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc740 API\ub85c \uc9c0\uc6d0\ub418\uace0 \uc0c1\ud638 \uc6b4\uc6a9\uc774 \uac00\ub2a5\ud55c \ubaa8\ub4c8\ud615 \uc194\ub8e8\uc158\uc73c\ub85c \ub208\uc744 \ub3cc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\nAPI, \uc989 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ud504\ub85c\uadf8\ub798\ubc0d \uc778\ud130\ud398\uc774\uc2a4\ub294 \uc5ec\ub7ec \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ub4e4\uc774 \uc0c1\ud638 \uc791\uc6a9\ud558\uba70 \ub370\uc774\ud130\ub97c \uad50\ud658\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>PayPal\uc744 \uc0ac\uc6a9\ud55c \uc628\ub77c\uc778 \uacb0\uc81c, Facebook \ub610\ub294 Google \uacc4\uc815\uc744 \uc0ac\uc6a9\ud55c \uc0ac\uc774\ud2b8 \ub85c\uadf8\uc778 \ub4f1\uc758 \uc791\uc5c5\uc740 \ubaa8\ub450 API\ub85c \uc9c0\uc6d0\ub429\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uc778\ud130\ub137\uc740 API \ud1b5\ud569\uacfc \uc0c1\ud638 \uc5f0\uacb0\ub85c \ucd94\uc9c4\ub41c\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>API\ub294 \uc218\uc791\uc5c5\uc744 \uac10\uc18c\ud574\uc8fc\uace0, \uc6f9\uc0ac\uc774\ud2b8\uc640 \ud50c\ub7ab\ud3fc\uc744 \ud6e8\uc52c \ub354 \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ud558\uace0 \uc6b4\uc601\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2>API\uac00 \ub9c8\ucf00\ud305\uc744 \ud5a5\uc0c1\ud558\ub294 \ubc29\ubc95<\/h2>\n<p>&nbsp;<\/p>\n<p>API\ub294 \uad11\uace0 \ub178\ub825\uc744 \uc790\ub3d9\ud654 \ubc0f \ud655\uc7a5\ud558\uc5ec \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc744 \uc218\ub3d9\uc73c\ub85c \uc2dc\uc791\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ub300\uc2e0, API \ud638\ucd9c\uc744 \ud1b5\ud574 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>API\ub294 \ub610\ud55c \ub354 \uae4a\uc740 \uc218\uc900\uc758 \uc81c\uc5b4\uc640 \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. API\uac00 \uc81c\uacf5\ud558\ub294 \uc138\ubd80 \uc81c\uc5b4\uc640 \ub9de\ucda4\ud654\ub294 \uace0\uc720\ud55c \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uac8c \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305\uc5d0\ub294 \ubcf4\ud1b5 \uc790\uccb4 \ub370\uc774\ud130\uc640 \uc2e0\ud638\uac00 \ud3ec\ud568\ub41c \uc5ec\ub7ec \ud234\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uad11\uace0 \ud30c\ud2b8\ub108 \uac04\uc5d0 API\ub97c \ud1b5\ud569\ud558\uba74, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>API\ub294 \uc55e\uc11c \ub098\uac00\ub294 \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 <a href=\"http:\/\/developers.criteo.com\">\ud06c\ub9ac\ud14c\uc624 API \ud50c\ub7ab\ud3fc<\/a>\uc744 \ucd9c\uc2dc\ud55c \uac83\ub3c4 \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \ube0c\ub79c\ub4dc, \ub9ac\ud14c\uc77c\ub7ec \ubc0f \ud30c\ud2b8\ub108\ub4e4\uc774 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud070 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub97c \uccb4\uacc4\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uae38\uc744 \uc5f4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2>\uc0c8\ub85c\uc6b4 \ud06c\ub9ac\ud14c\uc624 API \ud50c\ub7ab\ud3fc<\/h2>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 API \ud50c\ub7ab\ud3fc\uc740 \uad11\uace0\ub97c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4e4\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \ud544\uc694\ud55c \uc694\uc18c\ub4e4\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 API \ud50c\ub7ab\ud3fc\uc740 \uac1c\ubc1c\uc790\ub4e4\uc774 \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \ud1b5\ud569 \uae30\ub2a5\uc744 \uc5f0\uacb0, \uad6c\ucd95 \ubc0f \uc2dc\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc6d0 \uc2a4\ud1b1 \ud658\uacbd\uc785\ub2c8\ub2e4. API \ud50c\ub7ab\ud3fc\uc740 \ud06c\ub9ac\ud14c\uc624 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 API\uc640 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 API \ubaa8\ub450\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec, \uac1c\ubc1c\uc790\uac00 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc124\uacc4\ud558\uc5ec \uad11\uace0\uc758 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\uc5d0\uc11c \uc55e\uc11c \ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 API\ub294 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud48d\ubd80\ud55c \uc81c\uc5b4\uc640 \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. API\uc758 \ucea0\ud398\uc778 \ud30c\uc77c\ub7ff, \uad00\ub9ac \ubc0f \ubcf4\uace0 \uc5d4\ub4dc \ud3ec\uc778\ud2b8\ub97c \ud1b5\ud574 \uac1c\ubc1c\uc790\ub294 \ucea0\ud398\uc778\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uc804 \uc138\uacc4 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uae30\uc220 \ud50c\ub7ab\ud3fc\uc778 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 API\uc758 \ucd9c\uc2dc\uc5d0 \ub4a4\ub530\ub978 \uac83\uc785\ub2c8\ub2e4. Kenshoo, Pacvue \uac19\uc740 \uc5c5\uacc4 \uc120\ub3c4\uc801\uc778 \uae30\uc220 \ud50c\ub7ab\ud3fc\ub4e4\uc740 \uc774\ubbf8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 API\ub97c \ud1b5\ud569\ud574 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc5f0\uacb0\ud558\uace0, \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub2e4\uc218 \ub9ac\ud14c\uc77c\ub7ec\ub85c \uad6c\uc131\ub41c \uac1c\ubc29\ud615 \uc5d0\ucf54 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 API \ud50c\ub7ab\ud3fc\uc740 \uac1c\ubc1c\uc790\uac00 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0\uc11c \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uba87 \uac00\uc9c0 \uac00\uce58\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2>\ucea0\ud398\uc778 \ud30c\uc77c\ub7ff \uc218\ud589<\/h2>\n<p>&nbsp;<\/p>\n<p>\uccb4\uacc4\uc801\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc0dd\uc131, \uad00\ub9ac \ubc0f \ubcf4\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 API\ub294 \ubc18\ubcf5\uc801\uc774\uace0 \uc9c0\ub8e8\ud55c \uc77c\uc0c1 \uc791\uc5c5\uc744 \uc81c\uac70\ud574\uc90d\ub2c8\ub2e4. \ud558\ub8e8 \uc911 \ud2b9\uc815 \uc2dc\uac04\uc5d0 \uc785\ucc30\uac00\ub97c \ubcc0\uacbd\ud574\uc57c \ud569\ub2c8\uae4c? \uad6c\uccb4\uc801\uc778 \uc9c0\ud45c\ub4e4\uc774 \ud45c\uc2dc\ub418\ub294 \ub9de\ucda4 \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \ucea0\ud398\uc778\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc870\uc815 \ubc0f \ucd5c\uc801\ud654\ud558\ub294 \ub300\uc2e0, API\ub97c \uc0ac\uc6a9\ud574 \ucea0\ud398\uc778 \uad00\ub9ac \ubc0f \ubcf4\uace0\ub97c \uac04\uc18c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 API\ub294 \uc571, \ub9e4\uc7a5 \ucea0\ud398\uc778 \ub4f1 \ubcf4\uace0\uc5d0 \uc0ac\uc6a9\ub420 \uc218 \uc788\ub294 100\uc5ec \uac1c\uc758 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\ubbc0\ub85c, \uc27d\uac8c \ub9de\ucda4 \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud558\uac70\ub098 \uc790\uccb4 \ud50c\ub7ab\ud3fc\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2>\ub354\uc6b1 \ud6a8\uc728\uc801\uc778 \uad11\uace0<\/h2>\n<p>&nbsp;<\/p>\n<p>\uc218\ub3d9 \uae30\ub2a5\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \uc5ec\uc720 \ub9ac\uc18c\uc2a4\ub97c \ud655\ubcf4\ud558\uace0 \uad11\uace0\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc774 \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\ub3c4 \uc9c4\ud654\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc73c\ub85c\uc758 \ud655\uc7a5\uc774\ub4e0 \ub300\uaddc\ubaa8 \ucea0\ud398\uc778 \uc9c4\ud589\uc774\ub4e0, \ucea0\ud398\uc778 \uc804\uccb4\uc5d0\uc11c \uc0ac\uc591\uc744 \uc27d\uac8c \uacf5\uc720\ud558\uace0 \ucea0\ud398\uc778 \uc124\uc815 \ubc0f \uad00\ub9ac\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub300\uaddc\ubaa8 \ub610\ub294 \ubcf5\uc7a1\ud55c \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud558\ub294 \uad11\uace0\uc8fc \ub610\ub294 \ub300\ud589\uc0ac\uc758 \uacbd\uc6b0, API\ub97c \uc0ac\uc6a9\ud574 \uc124\uc815 \ubc0f \uad00\ub9ac\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/h2>\n<p>&nbsp;<\/p>\n<p>API\ub97c \uc0ac\uc6a9\ud574 \ud06c\ub9ac\ud14c\uc624 \uc548\ud30e\uc5d0\uc11c \uc2e0\ud638\ub97c \uacf5\uc720\ud568\uc73c\ub85c\uc368 \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc131\uacfc\ub97c \uc5bb\uc73c\ub824\uba74, \uad11\uace0\uac00 \uad00\ub828\uc131\uc774 \ub192\uc544\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 API\ub294 \uac1c\ubc1c\uc790\uac00 \uc5c5\uacc4 \ucd5c\uace0\uc758 \ud06c\ub9ac\ud14c\uc624 \uc81c\ud488\uc744 \ud65c\uc6a9\ud574, \ubcf4\uace0, \uce21\uc815 \ub610\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub294 \ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778 \ubc0f \ubcf4\uace0\uc11c\ub97c CDP \ubc0f DMP\uc640 \uac19\uc740 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ud234\uc774\ub098 \ubcf4\uace0 \ud50c\ub7ab\ud3fc\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \ucd5c\uc2e0 \uc7a0\uc7ac \uace0\uac1d \ubaa9\ub85d\uc744 \ud1b5\ud569\ud558\uac70\ub098 \ub9c8\ucf00\ud305 \ub370\uc774\ud130\ub97c \ud55c \uacf3\uc5d0\uc11c \ud65c\uc6a9\ud558\uace0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc2e0\uc18d\ud558\uac8c \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e8 \ub450 \ubc88\uc758 \ud074\ub9ad\uc73c\ub85c \ud30c\ud2b8\ub108 \uc571\uc5d0 \uc561\uc138\uc2a4 \uad8c\ud55c\uc744 \ubd80\uc5ec\ud558\uace0 \uc5b8\uc81c\ub4e0\uc9c0 \uc774\ub7ec\ud55c \uc561\uc138\uc2a4 \uad8c\ud55c\uc744 \ubcc0\uacbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2>\ud480\ud37c\ub110 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \uc561\uc138\uc2a4 \ubc0f \uc81c\uc5b4 \ud5a5\uc0c1<\/h2>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc804\uccb4 \ub9c8\ucf00\ud305 \ud37c\ub110\uc5d0\uc11c \uc601\ud5a5\uc744 \uc8fc\uae30 \uc704\ud574 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\uc5d0 \ub300\ud55c \uc790\uc720\ub85c\uc6b4 \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 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