{"id":14718,"date":"2021-02-17T15:15:33","date_gmt":"2021-02-17T15:15:33","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14718"},"modified":"2021-02-18T05:15:16","modified_gmt":"2021-02-18T05:15:16","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4%ed%8b%b0%eb%b8%8c%ec%9d%98-3%ea%b0%80%ec%a7%80-%ea%b2%bd%ec%9f%81%eb%a0%a5%ea%b3%bc-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4%ed%8b%b0%eb%b8%8c%ec%9d%98-3%ea%b0%80%ec%a7%80-%ea%b2%bd%ec%9f%81%eb%a0%a5%ea%b3%bc-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 3\uac00\uc9c0 \uacbd\uc7c1\ub825\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc81c\uc548"},"content":{"rendered":"

 <\/p>\n

\ud37c\ub110 \uc804\ubc18\uc5d0\uc11c \ub9e4\ub825\uc801\uc778 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 \ud480\ud37c\ub110 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \uc9c0\uc6d0\ud558\ub294 \ub2e4\uc591\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\uacfc \uae30\uc220\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uacbd\uc7c1\ub825\uc740 \ud06c\uac8c 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI \uc5d4\uc9c4, \uc720\uc800\uc758 \ub208\uc744 \uc0ac\ub85c\uc7a1\ub294 \uad11\uace0 \uadf8\ub9ac\uace0 \uc0c8\ub86d\uac8c \uc120\ubcf4\uc774\ub294 \uae30\uc220\uc778 \uc560\ub4dc \uc2dc\ud000\uc2f1\uc774 \uadf8\uac83\uc785\ub2c8\ub2e4. \uc774 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\uc5d0 \ub300\ud574\uc11c \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

POINT\u2460 DCO+ \uc5d4\uc9c4\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/strong><\/h3>\n

\"\"<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc5d4\uc9c4\uc740 \ud06c\uac8c ‘\ube44\ub529’, ‘DCO+’, ‘\ub808\ucf54\uba58\ub370\uc774\uc158’ \uc774\ub807\uac8c 3\uac00\uc9c0\ub85c \uad6c\uc131\uc774 \ub418\uc5b4\uc788\ub294\ub370\uc694. \uadf8\uc911\uc5d0\uc11c\ub3c4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uac00\uc7a5 \uae4a\uc740 \uad00\ub828\uc774 \uc788\ub294 ‘DCO+’\uc5d0 \ub300\ud574\uc11c \ub2e4\ub904 \ubcf4\ub3c4\ub85d \ud560\uac8c\uc694. DCO+ \uc5d4\uc9c4\uc774 \ubc30\ub108\ub97c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \uad6c\uc131 \uc694\uc18c\ub294 \ub2e4\uc591\ud569\ub2c8\ub2e4. \ubc30\ub108\uc758 \ub808\uc774\uc544\uc6c3, \uceec\ub7ec\uc14b, CTA, \ub0b4\ube44\uac8c\uc774\uc158 \ub4f1 \ubc30\ub108\ub97c \uad6c\uc131\ud558\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc694\uc18c\ub97c \ubd84\uc11d\ud574 \uac01 \uc720\uc800\uac00 \uac00\uc7a5 \uc120\ud638\ud558\ub294 \uc870\ud569\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\uac83\uc740 \uc5d4\uc9c4\uc774 \uc720\uc800\uc5d0 \ub300\ud574 \uc2a4\uc2a4\ub85c \ud559\uc2b5\ud558\uace0 \uc788\ub2e4\ub294 \ub73b\uc774\uae30\ub3c4 \ud55c\ub370\uc694. A\ub77c\ub294 \uc720\uc800\uc5d0 \uad00\ud55c \uc544\ubb34\ub7f0 \ub370\uc774\ud130\uac00 \uc5c6\uc744 \ub54c \ub79c\ub364\ud55c \ubc30\ub108 \ub514\uc790\uc778\uc744 \uc720\uc800\uc5d0\uac8c \uba3c\uc800 \ubcf4\uc5ec\uc8fc\uace0 \uadf8\uc5d0 \ub530\ub978 \uc720\uc800\uc758 \ud589\ub3d9\uc744 \ubd84\uc11d\ud574 \uc2a4\uc2a4\ub85c \ud559\uc2b5\uc744 \ud569\ub2c8\ub2e4. \uc774\ub7f0 \uc2dd\uc73c\ub85c \uc720\uc800\uc5d0 \ub300\ud55c \ud559\uc2b5 \ub370\uc774\ud130\uac00 \uc313\uc774\uba74\uc11c \uc5d4\uc9c4\uc740 \uac00\uc7a5 \ucd5c\uc801\ud654\ub41c \ubc30\ub108\ub97c \ub178\ucd9c\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub85c\uc368 \uac19\uc740 \ube0c\ub79c\ub4dc\uc758 \uad11\uace0\uc784\uc5d0\ub3c4 A\ub77c\ub294 \uc720\uc800\uc640 B\ub77c\ub294 \uc720\uc800\uc5d0\uac8c \uc11c\ub85c \ub2e4\ub978 \ub514\uc790\uc778\uc758 \ubc30\ub108\uac00 \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/p>\n

DCO+ \uc5d4\uc9c4\uc740 \ubc30\ub108\uc758 \uc694\uc18c\ub97c \ud558\ub098\uc758 \ub808\uace0 \ube14\ub85d\ucc98\ub7fc \ubcf8\uc778\uc774 \uc6d0\ud558\ub294 \ub300\ub85c \uc870\ud569\ud574\uc11c \ubaa8\uc591\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uc6d0\ub9ac\uc5d0\uc11c \uc2dc\uc791\ub418\uc5c8\ub294\ub370\uc694. \uc774 \uc6d0\ub9ac\ub97c \ubc14\ud0d5\uc73c\ub85c \uc5d4\uc9c4\uc774 \uc790\uc720\uc790\uc7ac\ub85c \ubc30\ub108 \uc694\uc18c\ub97c \uc870\ud569\ud574 \uc0dd\uc131\ud574 \ub0bc \uc218 \uc788\ub294 \ubc30\ub108\uc758 \uc591\uc740 \ub180\ub78d\uac8c\ub3c4 \uc57d 17\uc870 \uac1c \uc815\ub3c4\uc5d0 \uc774\ub985\ub2c8\ub2e4. \uc774\ub7ec\ud55c DCO+ \uc5d4\uc9c4\uc758 \uc7a5\uc810\uc740 \uc138 \uac00\uc9c0 \uc815\ub3c4\ub85c \uc815\ub9ac\ud560 \uc218 \uc788\ub294\ub370\uc694. \uba3c\uc800 \uc138\uc77c\uc988\ub97c \ud3c9\uade0 15% \uc815\ub3c4 \uc99d\uac00\uc2dc\ud0a4\uba70, \ucd5c\uc801\ud654\ub41c \ubc30\ub108\ub85c \uc778\ud574 \uc720\uc800\uc758 \ud53c\ub85c\ub3c4\ub294 \uac10\uc18c\ud569\ub2c8\ub2e4. \ub610\ud55c \ud559\uc2b5 \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc55e\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8 \ub610\ud55c \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\uc774 \uc77c\uc77c\uc774 \ub9cc\ub4e4\uc5b4\uc11c \uace0\uc815\ub41c \uc774\ubbf8\uc9c0\ub85c\ub9cc \ubcf4\uc774\ub294 \uc77c\ubc18 \ubc30\ub108\ub4e4\uacfc\ub294 \ube44\uad50\ub418\ub294 \ud06c\ub9ac\ud14c\uc624 \ubc30\ub108\uc758 \uac00\uc7a5 \ud070 \uacbd\uc7c1 \ud3ec\uc778\ud2b8\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

POINT\u2461 \uc720\uc800\uc758 \ub208\uc744 \uc0ac\ub85c\uc7a1\ub294 \uad11\uace0<\/strong><\/h3>\n

\ub450 \ubc88\uc9f8 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uacbd\uc7c1\ub825\uc778 \uc720\uc800\uc758 \ub208\uc744 \uc0ac\ub85c\uc7a1\ub294 \ubc30\ub108 \ub514\uc790\uc778\uc744 ‘COVID-19 \ub300\ucc98\ud558\ub294 \ubc30\ub108, Rich media\ud615 \uc560\ub2c8\uba54\uc774\uc158 \ubc30\ub108, \ubaa8\ubc14\uc77c\uc5d0 \uac15\ud55c \uc571 \uc778\uc2a4\ud1a8 \ubc30\ub108 \uc774\ub807\uac8c 3\uac00\uc9c0\ub85c \ub098\ub220 \uc5c5\uc885\ubcc4\ub85c \uc801\ud569\ud55c \ub514\uc790\uc778\uc744 \uc81c\uc548\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

<COVID-19 \ub300\ucc98\ud558\ub294 \uac01 \uc5c5\uc885\ubcc4 \ubc30\ub108><\/strong><\/h4>\n

1) \ub9ac\ud14c\uc77c \uc5c5\uc885<\/p>\n

\"\"<\/p>\n

2) \uc5ec\ud589 \uc5c5\uc885<\/p>\n

\"\"<\/p>\n

\ucf54\ub85c\ub098 19\ub85c \uc778\ud574 \uac00\uc7a5 \ud070 \ubcc0\ud654\ub97c \ub9de\ub2e5\ub728\ub9b0 \uc5c5\uc885\uc740 \uc5ec\ud589\uc5c5\uc774 \uc544\ub2d0\uae4c \uc2f6\uc2b5\ub2c8\ub2e4. \uc5ec\ud589\uc744 \ud560 \uc218 \uc5c6\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \uad00\uc2ec\uc740 \ube44\ub514\uc624 \ucf58\ud150\uce20, \uacbd\uc81c \ubd88\ud669\uc73c\ub85c \uc778\ud55c \ud560\uc778 \ub51c, \uc790\ub3d9\ucc28 \uc5ec\ud589\uacfc \uad6d\ub0b4 \uc5ec\ud589\uc758 \uc218\uc694 \uc99d\uac00\ub85c \uc774\uc5b4\uc84c\uc73c\uba70, \ub354\ubd88\uc5b4 \uc548\uc804\uc5d0 \uad00\ud55c \uad00\uc2ec\uc774 \uc99d\uac00\ud558\uba74\uc11c \ud638\uce89\uc2a4 \uc720\ud589\uc73c\ub85c \uc774\uc5b4\uc9c0\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \ubcc0\ud654\ub97c \uae30\ubc18\uc73c\ub85c \uc5ec\ud589 \uc5c5\uc885\uc758 \uccab \ubc88\uc9f8 \uc81c\uc548\uc740 \uace0\uac1d\uc5d0\uac8c \uc2e0\ub8b0\ub97c \uc904 \uc218 \uc788\ub294 ‘\uad11\uace0 \uce74\ud53c \uc0ac\uc6a9\ud558\uae30’\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc5d0\uac8c \uae0d\uc815\uc801\uc774\uace0 \uc2e0\ub8b0\ub97c \uc904 \uc218 \uc788\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uc5ec \uadc0\uc0ac\uac00 \uac00\uc9c4 \ube0c\ub79c\ub4dc\uc758 \uc2e0\ub8b0\ub3c4\ub97c \ub354 \ub192\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \ubc88\uc9f8\ub85c \uc81c\uc548\ud558\ub294 \ubc30\ub108\ub294 ‘\uc548\uc804\uacfc \ubc29\uc5ed\uc5d0 \ub300\ud574 \uac15\uc870\ud558\uae30’\uc785\ub2c8\ub2e4. \uc544\ubb34\ub798\ub3c4 \uc5ec\ud589\uc740 \uc548\uc804\uacfc \ub5bc\ub824\uc57c \ub5c4 \uc218 \uc5c6\ub294 \uad00\uacc4\uc8e0. \ud56d\uacf5\ud3b8, \ud638\ud154, \uc5ec\ud589\uc9c0\uc758 \uc548\uc804 \ubc0f \ubc29\uc5ed\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ubc30\ub108 \ud558\ub2e8\uc774\ub098 \uc0c1\ub2e8\uc5d0 \uc720\uc758\uc0ac\ud56d\uc73c\ub85c \ud45c\uc2dc\ud558\uac70\ub098, \ucfe0\ud3f0\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubc29\uc5ed \uc870\uce58\uc5d0 \ub300\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138 \ubc88\uc9f8 \uc81c\uc548\uc740 ‘\uc800\ub834\ud55c \ub85c\ub4dc \ud2b8\ub9bd \ucd94\ucc9c’\uc778\ub370\uc694. \ucf54\ub85c\ub098\ub85c \uc778\ud574 \ud574\uc678\uc5ec\ud589\uc774 \ubcf4\ub2e4 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uacbd\uc81c\uc801 \ubd88\ud669\uc744 \uacaa\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354\uc6b1 \uc800\ub834\ud55c \uad6d\ub0b4 \uc5ec\ud589\uacfc \uc548\uc804\ud55c \uc5ec\ud589\uc744 \ucd94\ucc9c\ud558\ub294 \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \uc1fc\ucf00\uc774\uc2a4 \ubc30\ub108\uc640 \ucfe0\ud3f0\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac15\uc870\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3) Classified\u00a0\uc5c5\uc885<\/p>\n

\"\"<\/p>\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ucf54\ub85c\ub098 \uc774\ud6c4\uc5d0 \ub192\uc740 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\ub294 Classified \uc5c5\uc885\uc785\ub2c8\ub2e4. \ucf54\ub85c\ub098\uac00 \uac00\uc838\uc628 Classified \uc18c\ube44\uc790\ub4e4\uc758 \ubcc0\ud654\ub97c \ubcf4\uba74 \ube44\ub514\uc624 \ucf58\ud150\uce20\uc640 \ud648\uba54\uc774\ub4dc \uc0c1\ud488\uc5d0 \uad00\ud55c \uc120\ud638\ub3c4 \uc99d\uac00, \uacbd\uc81c \ubd88\ud669\uc73c\ub85c \uc778\ud55c \ud560\uc778 \uc0c1\ud488\uc5d0 \uad00\ud55c \uad00\uc2ec \uc9d1\uc911, \uc790\ub3d9\ucc28\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uc640 \uac74\uac15\uacfc \uc548\uc804\uc5d0 \uad00\ud55c \uad00\uc2ec\uc774 \uc99d\uac00\ud55c \uac83\uc744 \ubcfc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \ubcc0\ud654\ub97c \ubc14\ud0d5\uc73c\ub85c\ud55c \uccab \ubc88\uc9f8 \uc81c\uc548\uc740 ‘\uace0\uac1d \uc9c0\uc6d0 \uc11c\ube44\uc2a4 \ubc0f \uc2e0\ub8b0 \ud68c\ubcf5\ud558\uae30’\uc785\ub2c8\ub2e4. \ucf54\ub85c\ub098 \uc778\ud55c \uc18c\ube44\uc790\uc758 \ubd88\uc548\uac10\uc744 \uc548\uc2ec\uc2dc\ud0ac \uc218 \uc788\ub294 \uace0\uac1d\uc9c0\uc6d0 \uc11c\ube44\uc2a4\uc758 \ub0b4\uc6a9\uc744 \ucfe0\ud3f0\uacfc \uc1fc\ucf00\uc774\uc2a4 \ubc30\ub108\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \ubc88\uc9f8\ub294 ‘\uc548\uc804\ud55c \ubc30\uc1a1 \uc11c\ube44\uc2a4 \uac15\uc870\ud558\uae30’\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc8fc\ubb38 \uc2dc \uc548\uc2ec\ud560 \uc218 \uc788\ub294 \ube44\ub300\uba74 \ubc30\uc1a1 \uc11c\ube44\uc2a4\uc5d0 \ub0b4\uc6a9\uc744 \uc1fc\ucf00\uc774\uc2a4 \ubc30\ub108 \ud639\uc740 \uc2a4\ud29c\ub514\uc624 \ubc30\ub108\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uc5ec \ube0c\ub79c\ub4dc\uc758 \uc2e0\ub8b0\ub3c4\ub97c \uc0c1\uc2b9\ud6a8\uacfc\ub97c \uae30\ub300\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9 \uc138 \ubc88\uc9f8 \uc81c\uc548\uc740 ‘\uc571 \uc778\uc2a4\ud1a8’\uc744 \ud65c\uc6a9\ud558\uc5ec \ubaa8\ubc14\uc77c \ud658\uacbd\uc5d0 \uc0c8\ub85c \uc720\uc785\ub41c \uace0\uac1d \ud655\ubcf4’\uc785\ub2c8\ub2e4. \ucf54\ub85c\ub098 \uc774\ud6c4 \ub9ce\uc740 \uc5f0\ub839\ub300 \uc0ac\ub78c\ub4e4\uc774 \uc628\ub77c\uc778 \ud639\uc778 \ubaa8\ubc14\uc77c \uc11c\ube44\uc2a4\ub97c \ub354 \ub9ce\uc774 \uc774\uc6a9\ud558\uae30 \uc2dc\uc791\ud588\ub294\ub370\uc694. \uc0c8\ub85c \uc720\uc785\ub41c \uc720\uc800\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uc571 \uc778\uc2a4\ud1a8 \ubc30\ub108\uc640 \uc2a4\ud29c\ub514\uc624\ud615 \ubc30\ub108\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc571 \uc778\uc2a4\ud1a8 \ucea0\ud398\uc778 \uc9c4\ud589\uc744 \ucd94\ucc9c\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

<Rich media\ud615 \uc560\ub2c8\uba54\uc774\uc158 \ubc30\ub108><\/strong><\/h4>\n

\ub2e4\uc74c\uc740 \uc218\ub9ce\uc740 \ubc30\ub108 \uc0ac\uc774\uc5d0\uc11c\ub3c4 \uc720\uc800\uc758 \ub208\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub9ac\uce58 \ubbf8\ub514\uc5b4 \ubc30\ub108\ub97c \uc5c5\uc885\ubcc4\ub85c \ucd94\ucc9c \ub514\uc790\uc778\uc744 \uad6c\ubd84\ud574 \ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

1) \ub9ac\ud14c\uc77c\u00a0\uc5c5\uc885
\n\uba3c\uc800 \ub9ac\ud14c\uc77c \uc5c5\uc885\uc5d0 \ucd94\ucc9c\ud558\ub294 \ub9ac\uce58 \ubbf8\ub514\uc5b4 \ubc30\ub108 \ub514\uc790\uc778\uc785\ub2c8\ub2e4. \uccab \ubc88\uc9f8 ‘\ud14c\uc77c\ub7ec\ub4dc \uce74\ub8e8\uc140 1’\uc740 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc758 \uc81c\uacf5\ub9cc\uc73c\ub85c\ub3c4 \ud504\ub85c\ubaa8\uc158 \ubc0f \uc774\ubca4\ud2b8\uc758 \uc8fc\ub825 \uc0c1\ud488\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud64d\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \ubc88\uc9f8 ‘\ud14c\uc77c\ub7ec\ub4dc \uc2a4\ud06c\ub864 1’\uc740 \uc720\uc800\uac00 \uc9c1\uc811 \uc2a4\ud06c\ub864\uc744 \ud558\uba74\uc11c \uba54\uc778 \uc774\ubbf8\uc9c0\ubd80\ud130 \uc0c1\ud488\uae4c\uc9c0 \ubcfc \uc218 \uc788\ub294 \uc778\ud130\ub809\uc158\ud615 \ubc30\ub108\ub85c\uc11c \uc720\uc800\uac00 \uc9c1\uc811 \ucc38\uc5ec\ud568\uc73c\ub85c \ubc30\ub108\uc5d0 \uc784\ud329\ud2b8\ub97c \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2) \uc790\ub3d9\ucc28\u00a0\uc5c5\uc885
\n\uc790\ub3d9\ucc28 \uc5c5\uc885\uc758 \ud2b9\uc131\uc0c1 \uc81c\ud488\uc758 \ub9e4\ub825\uacfc \uae30\ub2a5\uc744 \ub2e4\ubc29\uba74\uc73c\ub85c \uc18c\uac1c\ud558\ub294 \uac83\uc744 \ucd94\ucc9c\ub4dc\ub9ac\ub294\ub370\uc694. \uccab \ubc88\uc9f8 ‘\uc2a4\ud1a0\ub9ac 1’\uc740 \uc81c\uacf5\ub41c \uc5ec\ub7ec \uac1c\uc758 \uc774\ubbf8\uc9c0\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488\uc758 \ud2b9\uc9d5\uc744 \uc0c1\uc138\ud558\uac8c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. ‘\uc2a4\ud1a0\ub9ac 4 ‘ \ub610\ud55c \uba40\ud2f0 \uc774\ubbf8\uc9c0\ub97c \uc0c1\ud558\ub85c \uad50\ucc28\ub418\ub294 \uc560\ub2c8\uba54\uc774\uc158\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488\uc758 \uc0c1\uc138\ud55c \ud2b9\uc9d5\uc744 \uc720\uc800\uc5d0\uac8c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3) \ubd80\ub3d9\uc0b0\u00a0\uc5c5\uc885
\n‘\uc2a4\ud1a0\ub9ac 5’\ub294 \uc2e4\uc81c\u00a0\uac00\uc9c0\uace0 \uc788\ub294\u00a0\uc0c1\ud488\uc744\u00a0\ub178\ucd9c\uc2dc\ud0a4\uae30\u00a0\ub54c\ubb38\uc5d0 \uc720\uc800\ub4e4\uc758 \uc2e0\ub8b0\uc640 \ud074\ub9ad\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \ub514\uc790\uc778\uc785\ub2c8\ub2e4. \ud55c \uac1c\uc758 \uace0\uc815\ub41c \uc774\ubbf8\uc9c0\uac00 \uc544\ub2cc \ud53c\ub4dc\uc5d0 \uc788\ub294 \uc774\ubbf8\uc9c0\ub97c \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 \uac01 \uc720\uc800\uc5d0\uac8c \ub2e4\ub978 \uc0c1\ud488\uc744\u00a0\ub178\ucd9c\uc2dc\ud0ac\u00a0\uc218 \uc788\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

4) \uc740\ud589\u00a0\ubc0f \uae08\uc735 \uc5c5\uc885
\n\ud604\uc7ac \ub9ce\uc740 \uc740\ud589 \ubc0f \uc790\uc0b0\uad00\ub9ac \uc571\uc774 \ucd9c\uc2dc\ub418\uc5c8\ub294\ub370\uc694. \uc774\ub7ec\ud55c \uc5c5\uc885\uc5d0\uac8c \uc801\ud569\ud55c ‘\uc2a4\ud1a0\ub9ac2’\ub294 Feed\uc758 \uc720\ubb34\uc640 \uc0c1\uad00\uc5c6\uc774 \uc774\ubbf8\uc9c0\uc640 \ud14d\uc2a4\ud2b8\ub9cc\uc73c\ub85c \ubc30\ub108 \uc81c\uc791\uc774 \uac00\ub2a5\ud558\uba70 \ud14d\uc2a4\ud2b8 \ud65c\uc6a9\ub3c4\uac00 \ub192\uae30 \ub54c\ubb38\uc5d0 \uc720\uc800\uc5d0\uac8c \uc804\ub2ec\ud558\uace0\uc790 \ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ubcf4\uc5ec \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

5) \uc571 \uc778\uc2a4\ud1a8
\n‘App install rich media 1&3’\uc740 \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub294 Rich media \ud615\ud0dc\uc758 \ubc30\ub108\ub85c, \uc571\uc758 \uc2ac\ub85c\uac74\uacfc \uc2a4\ud06c\ub9b0\uc0f7\uc744 \uc774\uc6a9\ud558\uc5ec \uc720\uc800\uc5d0\uac8c \uadc0\uc0ac \uc571\uc758 \uae30\ub2a5\uc744 \uac15\uc870\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0\uc5d0\ub294 \uc571 \uc778\uc2a4\ud1a8 \ubc30\ub108\uc640 \uac19\uc774 \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uad8c\uc7a5\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

<\ubaa8\ubc14\uc77c\uc5d0 \uac15\ud55c \uc571 \uc778\uc2a4\ud1a8 \ubc30\ub108><\/strong><\/h4>\n

\"\"<\/p>\n

\ub2e4\uc74c\uc73c\ub85c \uc571 \uc778\uc2a4\ud1a8 \ucea0\ud398\uc778\uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\ub294 \uc571 \uc778\uc2a4\ud1a8 \ubc30\ub108\uc5d0 \ub300\ud574 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uc571 \uc778\uc2a4\ud1a8 \ubc30\ub108\ub294 \uc571 \uc124\uce58\ub97c \ucd94\uc9c4\ud558\uae30 \uc704\ud574 \uc0c1\ud488\uacfc \uc774\ubbf8\uc9c0 \ub610\ub294 \uc601\uc0c1\uc744 \ud63c\ud569\ud574 \ube0c\ub79c\ub4dc \ud30c\uc6cc\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc785\ub2c8\ub2e4. \ud574\ub2f9 \ubc30\ub108\ub294 \ubaa8\ub4e0 \ubc30\ub108 \uc0ac\uc774\uc988\uc5d0 \uc801\uc6a9\uc774 \uac00\ub2a5\ud558\uba70 \ubc30\ub108 \ud074\ub9ad \uc2dc \uc571 \uc778\uc2a4\ud1a8 \ud398\uc774\uc9c0\ub85c \uace7\ubc14\ub85c \uc774\ub3d9\ud569\ub2c8\ub2e4. \ub610\ud55c \ubaa8\ubc14\uc77c \uc6f9\uacfc \uc571 \ud658\uacbd\uc5d0 \ubaa8\ub450 \ucd5c\uc801\ud654 \ub418\uc5b4\uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \uc0c1\ud488 \ud53c\ub4dc\uac00 \uc900\ube44\ub418\uc5b4 \uc788\ub2e4\uba74 \uc0c1\ub2e8\uc5d0 \uc0c1\ud488 \ucd94\ucc9c\uc774 \ubcf4\uc774\ub294 \ub808\uc774\uc544\uc6c3\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc720\uc800\ub4e4\uc758 \ud074\ub9ad \uc720\ub3c4\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc571 \uc778\uc2a4\ud1a8\uc740 \uc774\ubbf8\uc9c0\uc640 \ub3d9\uc601\uc0c1 \ud65c\uc6a9\uc774 \uac00\ub2a5\ud55c\ub370\uc694. \ucea0\ud398\uc778, \uc774\ubca4\ud2b8 \ubc0f \ud504\ub85c\ubaa8\uc158\uc744 \uac15\uc870\ud558\uae30 \uc704\ud574 \uad00\ub828 \uc774\ubbf8\uc9c0\uc640 \ub3d9\uc601\uc0c1\uc744 \ud65c\uc6a9\ud558\uc5ec \uc0c1\ud488\uacfc \uac19\uc774 \ub178\ucd9c\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ub808\uc774\uc544\uc6c3 \ub610\ud55c \uc900\ube44\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

POINT\u2462 \uc0c8\ub86d\uac8c \uc120\ubcf4\uc774\ub294 \uae30\uc220: \uc560\ub4dc \uc2dc\ud000\uc2f1<\/strong><\/h3>\n

\"\"<\/p>\n

\ub9c8\uc9c0\ub9c9 \uc138 \ubc88\uc9f8 \ud3ec\uc778\ud2b8\uc778 \uc55e\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub420 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc778 ‘\uc560\ub4dc \uc2dc\ud000\uc2f1(Ad Sequencing)’\uc5d0 \ub300\ud574 \uac04\ub7b5\ud788 \uc54c\uc544\ubcfc\uac8c\uc694. \uc560\ub4dc \uc2dc\ud000\uc2f1\uc740 \ud55c \ucea0\ud398\uc778 \ub0b4\uc5d0 \uc788\ub294 \uc5ec\ub7ec \uac00\uc9c0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc720\uc800\uc5d0\uac8c \ud45c\uc2dc\ub418\ub294 \uc21c\uc11c\uc640 \ud69f\uc218 \uc124\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4. \uadf8\ub3d9\uc548\uc740 \ud55c \ucea0\ud398\uc778 \ub0b4\uc5d0 \uc5ec\ub7ec \ubc30\ub108 \ub514\uc790\uc778\uc744 \uc0ac\uc6a9\ud588\uc744 \uacbd\uc6b0 \uc720\uc800\uc5d0 \ub300\ud55c \ud559\uc2b5 \ub370\uc774\ud130\uc640 \uc5d4\uc9c4\uc744 \uae30\ubc18\uc73c\ub85c \ucd5c\uc801\ud654\ub41c \ubc30\ub108 \ud0c0\uc785\uc774 \ub178\ucd9c\ub418\uc5c8\ub294\ub370\uc694. \uc774 \uae30\uc220\uc774 \uc801\uc6a9\ub41c\ub2e4\uba74 \uc720\uc800\uc5d0\uac8c \ubcf4\uc774\ub294 \ubc30\ub108 \ud69f\uc218\uc640 \uc21c\uc11c\ub97c \uc9c1\uc811 \uc120\ud0dd\ud560 \uc218 \uc788\uac8c \ub428\uc73c\ub85c\uc368 \ubc30\ub108\uc5d0 \uc2a4\ud1a0\ub9ac\ub97c \uac00\ubbf8\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ubcf4\uc2dc\ub824\uba74 \ud06c\ub9ac\ud14c\uc624 \ub77c\uc774\ube0c 2020: \uc628\ub514\ub9e8\ub4dc \ube44\ub514\uc624 \ud398\uc774\uc9c0<\/a>\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694!<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \ud37c\ub110 \uc804\ubc18\uc5d0\uc11c \ub9e4\ub825\uc801\uc778 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 \ud480\ud37c\ub110 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \uc9c0\uc6d0\ud558\ub294 \ub2e4\uc591\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\uacfc \uae30\uc220\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uacbd\uc7c1\ub825\uc740 \ud06c\uac8c 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI \uc5d4\uc9c4, \uc720\uc800\uc758 \ub208\uc744 \uc0ac\ub85c\uc7a1\ub294 \uad11\uace0 \uadf8\ub9ac\uace0 \uc0c8\ub86d\uac8c \uc120\ubcf4\uc774\ub294 \uae30\uc220\uc778 \uc560\ub4dc \uc2dc\ud000\uc2f1\uc774 \uadf8\uac83\uc785\ub2c8\ub2e4. \uc774 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\uc5d0 \ub300\ud574\uc11c \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. POINT\u2460 DCO+ \uc5d4\uc9c4\uc774\ub780 \ubb34\uc5c7\uc778\uac00? \ud06c\ub9ac\ud14c\uc624\uc758 \uc5d4\uc9c4\uc740 \ud06c\uac8c ‘\ube44\ub529’, ‘DCO+’, ‘\ub808\ucf54\uba58\ub370\uc774\uc158’ […]<\/p>\n","protected":false},"author":149,"featured_media":14733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-14718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ud06c\ub9ac\ud14c\uc624 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 3\uac00\uc9c0 \uacbd\uc7c1\ub825\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc81c\uc548 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud37c\ub110 \uc804\ubc18\uc5d0\uc11c \ub9e4\ub825\uc801\uc778 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 \ud480\ud37c\ub110 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \uc9c0\uc6d0\ud558\ub294 \ub2e4\uc591\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\uacfc \uae30\uc220\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uacbd\uc7c1\ub825\uc740 \ud06c\uac8c 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI \uc5d4\uc9c4, \uc720\uc800\uc758 \ub208\uc744 \uc0ac\ub85c\uc7a1\ub294 \uad11\uace0 \uadf8\ub9ac\uace0 \uc0c8\ub86d\uac8c \uc120\ubcf4\uc774\ub294 \uae30\uc220\uc778 \uc560\ub4dc \uc2dc\ud000\uc2f1\uc774 \uadf8\uac83\uc785\ub2c8\ub2e4. \uc774 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\uc5d0 \ub300\ud574\uc11c \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4%ed%8b%b0%eb%b8%8c%ec%9d%98-3%ea%b0%80%ec%a7%80-%ea%b2%bd%ec%9f%81%eb%a0%a5%ea%b3%bc-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub9ac\ud14c\uc624 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 3\uac00\uc9c0 \uacbd\uc7c1\ub825\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc81c\uc548 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud37c\ub110 \uc804\ubc18\uc5d0\uc11c \ub9e4\ub825\uc801\uc778 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 \ud480\ud37c\ub110 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \uc9c0\uc6d0\ud558\ub294 \ub2e4\uc591\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\uacfc \uae30\uc220\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uacbd\uc7c1\ub825\uc740 \ud06c\uac8c 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4. 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