{"id":14763,"date":"2021-02-23T15:58:05","date_gmt":"2021-02-23T15:58:05","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/blog\/fighting-ad-fraud-in-mobile-in-app-advertising-criteo-pixalate-qa\/"},"modified":"2024-10-22T17:42:52","modified_gmt":"2024-10-22T17:42:52","slug":"fighting-ad-fraud-in-mobile-in-app-advertising-criteo-pixalate-qa","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/fighting-ad-fraud-in-mobile-in-app-advertising-criteo-pixalate-qa\/","title":{"rendered":"\ubaa8\ubc14\uc77c \uc778\uc571 \uad11\uace0\uc5d0\uc11c \ubd80\uc815 \uad11\uace0\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \ub178\ub825: \ud06c\ub9ac\ud14c\uc624 & Pixalate Q&A"},"content":{"rendered":"

https:\/\/blog.pixalate.com\/criteo-interview-mobile-in-app-ad-fraud<\/em>\uc5d0<\/em> \uac8c\uc2dc\ub418\uc5c8\ub358<\/em> \uae00\uc785\ub2c8\ub2e4<\/em>.<\/em><\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc11c\ud50c\ub77c\uc774 \ud488\uc9c8 \ucc45\uc784\uc790\uc778 \ud504\ub791\uc218\uc544 \uc878\ub808\uc9c0(Fran\u00e7ois Zolezzi)\uc640 Pixalate\uac00 \ubaa8\ubc14\uc77c \uc778\uc571 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc5d0\uc11c \ubd80\uc815 \uad11\uace0 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT)\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \ub178\ub825\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ub97c \ub098\ub234\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud504\ub791\uc218\uc544\ub294 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ud06c\ub9ac\ud14c\uc624\uc758 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc \uc548\uc804 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uc815\ucc45\uacfc \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \uc804\ub150\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \ubd80\uc815 \uad11\uace0 \ubd84\uc57c\uc758 \uc0ac\uace0 \ub9ac\ub354\ub85c\uc11c, \uc81c\ud488 \ud2b8\ub798\ud53d \ud488\uc9c8 \ud300\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uba70 IVT \ubc29\uc9c0\ub97c \uc704\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ub178\ub825\uacfc \uc2dc\uc2a4\ud15c\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Q&A \uc804\ubb38:<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294<\/strong> \uad11\uace0\uc8fc\uc5d0\uac8c<\/strong> \uc5b4\ub5a4<\/strong> \ubaa8\ubc14\uc77c<\/strong> \uc778\uc571<\/strong> \uc11c\ube44\uc2a4\ub97c<\/strong> \uc81c\uacf5\ud558\ub098\uc694<\/strong>?<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ubaa8\ubc14\uc77c \uc571 \uc194\ub8e8\uc158<\/a>\uc740 \uc571 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ud480-\ud37c\ub110 \uacbd\ud5d8\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ud655\ubcf4, \uc571 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubc0f \uc571 \ub9ac\ud0c0\uac9f\ud305\uc744 \uacb0\ud569\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d \uc0dd\uc560\uc8fc\uae30 \uc804\ubc18\uc5d0\uc11c \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud574\uc8fc\ub294 \u2018\uc6d0\uc2a4\ud1b1 \uc0f5\u2019\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc571 \uc778\uc2a4\ud1a8 \uc194\ub8e8\uc158\uc740 \uad11\uace0\uc8fc\uac00 \uac00\uce58 \ub192\uc740 \uc0c8\ub85c\uc6b4 \uc571 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uace0 \uae30\uc874 \ubaa8\ubc14\uc77c \uc6f9 \uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc \ubc0f \uc774\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758\ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc804\ub7b5\ub4e4<\/a>\uc740 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4\ub97c \ud55c \uc801\uc774 \uc5c6\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud574 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc2e4\uc2dc\uac04 \ud589\ub3d9\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ubc29\ud5a5\uc801\uc778 \uc774\ud574\ub97c \uae30\ubc18\uc73c\ub85c, \uac00\uc7a5 \uac00\uce58\uc788\ub294 \uc0ac\uc6a9\uc790\uac00 \uc7ac\ubc29\ubb38\ud558\uc5ec, \uc8fc\uae30\uc801\uc73c\ub85c \uc571\uc744 \uc774\uc6a9\ud558\uace0 \uc778\uc571 \uad6c\ub9e4<\/a>\ub97c \ud558\ub3c4\ub85d \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294<\/strong> \ubaa8\ubc14\uc77c<\/strong> \uc778\uc571<\/strong> \ud658\uacbd\uc5d0\uc11c<\/strong> \ubb34\ud6a8<\/strong> \ud2b8\ub798\ud53d<\/strong> (IVT) <\/strong>\ubc0f<\/strong> \ubd80\uc815<\/strong> \uad11\uace0\ub85c\ubd80\ud130<\/strong> \uace0\uac1d\uc744<\/strong> \uc5b4\ub5bb\uac8c<\/strong> \ubcf4\ud638\ud558\ub098\uc694<\/strong>?<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc2dc\uc2a4\ud15c\uc740 \uc815\uad50\ud55c \ud544\ud130\ub97c \uc0ac\uc6a9\ud574 \uc0ac\uc6a9\uc790\uc758 \uc815\uc0c1\uc801\uc778 \ud65c\ub3d9\uacfc \uad11\uace0\uc8fc\uc5d0\uac8c \uc704\ud5d8\uc744 \ucd08\ub798\ud560 \uc218 \uc788\ub294 \ud65c\ub3d9\uc744 \uad6c\ubd84\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc74c\uc744 \ud3ec\ud568\ud55c \uc5ec\ub7ec \ub0b4\ubd80 \ubc0f \uc678\ubd80 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \uc0ac\uc6a9\ud574 \ud2b8\ub798\ud53d\uc758 \ud569\ubc95\uc131\uc744 \uac80\uc99d\ud569\ub2c8\ub2e4.<\/p>\n

    \n
  1. \ub204\ub77d\ub418\uac70\ub098 \uc798\ubabb\ub41c \uc815\ubcf4(\uc608: \uc7a5\uce58 ID)\ub97c \uc0ac\uc6a9\ud55c \uc694\uccad<\/li>\n
  2. \uc5c5\uacc4 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ud3ec\ud568 \ubc0f \uc81c\uc678 \ubaa9\ub85d(TAG\uc758 \uc571 ID \ubc0f IP \ubaa9\ub85d, IAB\uc758 \uc0ac\uc6a9\uc790 \uc5d0\uc774\uc804\ud2b8 \ubaa9\ub85d)<\/li>\n
  3. \ud06c\ub9ac\ud14c\uc624\uc758 \uc790\uccb4 IP \ubc0f \uc571 ID\uc5d0 \ub300\ud55c \ud3ec\ud568 \ubc0f \uc81c\uc678 \ubaa9\ub85d(\uc608: \uacf5\uc2dd \uc571 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uc0ad\uc81c\ub41c \uc571)<\/li>\n
  4. \ub2e4\uc591\ud55c \uc2e0\ud638 \ubc0f \ub370\uc774\ud130 \ud3ec\uc778\ud2b8(\uc608: \ubdf0\uc5b4\ube4c\ub9ac\ud2f0, \ud074\ub9ad \uc88c\ud45c \ubc0f \ud074\ub9ad \uc2dc\uac04)\ub97c \ud65c\uc6a9\ud558\ub294 \uba38\uc2e0 \ub7ec\ub2dd \uae30\ubc18 \ubaa8\ub378<\/li>\n<\/ol>\n

    \ud06c\ub9ac\ud14c\uc624\ub294 \ub610\ud55c Pixalate\ub85c \uc790\uccb4 \ub0b4\ubd80 \uac10\uc9c0 \uc2dc\uc2a4\ud15c\uc744 \ubcf4\uc644\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc74c\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

      \n
    1. Pixalate\uc758 \uc0ac\uc804 \uc785\ucc30 \ucc28\ub2e8 \ubaa9\ub85d(\uc758\uc2ec\uc2a4\ub7ec\uc6b4 IP \ubc0f \uace0\uc704\ud5d8 \ubaa8\ubc14\uc77c \uc571)<\/li>\n
    2. \ud2b8\ub798\ud53d\uc744 \uc5f4\uae30 \uc804\uc5d0 \uacf5\uae09 \ud30c\ud2b8\ub108\ub97c \ud655\uc778\ud558\uace0 \ud604\uc7ac \ub77c\uc774\ube0c \uc0c1\ud0dc\uc758 \uacf5\uae09\uc6d0\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 MRT(Media Ratings Terminal)<\/li>\n
    3. \ud2b8\ub798\ud53d\uc758 \ud488\uc9c8\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uae30 \uc704\ud55c \uc785\ucc30 \ud6c4 \ubd84\uc11d \ubcf4\uace0 \ud50c\ub7ab\ud3fc<\/li>\n<\/ol>\n

      \ubaa8\ubc14\uc77c<\/strong> \uc778\uc571\uc5d0\uc11c<\/strong> \u2018\ube0c\ub79c\ub4dc<\/strong> \uc548\uc804\u2019\uc740<\/strong> \ubb34\uc5c7\uc744<\/strong> \uc758\ubbf8\ud558\ub098\uc694<\/strong>? <\/strong>\ub2e4\ub978<\/strong> \ucc44\ub110\uacfc<\/strong> \ube44\uad50\ud574<\/strong> \ubaa8\ubc14\uc77c<\/strong> \uc778\uc571\uc5d0\uc11c\ub294<\/strong> \ube0c\ub79c\ub4dc<\/strong> \uc548\uc804\uc774<\/strong> \uc5b4\ub5bb\uac8c<\/strong> \ubcf4\uc7a5\ub418\ub098\uc694<\/strong>?<\/strong><\/h3>\n

      \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ucd5c\uace0 \uc218\uc900\uc758 \ube0c\ub79c\ub4dc \uc548\uc804\uacfc \ud2b8\ub798\ud53d \ud488\uc9c8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc790\uc0ac\uc758 \ucf58\ud150\uce20 \uac00\uc774\ub4dc \ub77c\uc778<\/a>\uc744 \uc900\uc218\ud558\ub294 \uc571\uc5d0 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub3c4\ub85d \ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ub178\ub825\ud558\uba70, \uacf5\uae09 \ud30c\ud2b8\ub108\ub4e4\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc571 \ud2b8\ub798\ud53d\uacfc \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa8\ub4e0 \uacf5\uae09 \ucc44\ub110\uc5d0\uc11c \uae00\ub85c\ubc8c \uc778\ubca4\ud1a0\ub9ac \uc81c\uc5b4 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ub610\ud55c \uc571\uc5d0\uc11c \uac00\uc774\ub4dc \ub77c\uc778\uc744 \uc704\ubc18\ud560 \uc218 \uc788\ub294 \uc2e0\ud638\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 Pixalate\uc758 MRT \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ub178\ub825\uc744 \ubcf4\uc644\ud569\ub2c8\ub2e4.<\/p>\n

      \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\ub9c8\ub2e4 \uace0\uc720\ud55c \ube0c\ub79c\ub4dc \uc548\uc804 \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\uc744 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0\uc8fc\uac00 \uc790\uc0ac \ube0c\ub79c\ub4dc\uc5d0 \ubd80\uc801\ud569\ud558\ub2e4\uace0 \ud310\ub2e8\ud55c \uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud574\uc8fc\ub294 \uc808\ucc28\uc640 \ud300\ub3c4 \uad6c\ucd95\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uad11\uace0\uc8fc\ub4e4\uc744 \uc704\ud574 \uc548\uc804\ud558\uace0 \ud22c\uba85\ud55c \uad11\uace0 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c \ub178\ub825\uc744 \uc778\uc815\ubc1b\uc544, \ud06c\ub9ac\ud14c\uc624\ub294 TAG \uc0ac\uae30 \ubc29\uc9c0 \uc778\uc99d\uacfc TAG \uc778\ubca4\ud1a0\ub9ac \ud488\uc9c8 \uac00\uc774\ub4dc \ub77c\uc778 \uc530\uc744 \ud68d\ub4dd\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubd88\ubc95 \ubcf5\uc81c\uc5d0 \ub300\ud55c TAG \uc778\uc99d\ub3c4 \ud68d\ub4dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ud06c\ub9ac\ud14c\uc624\ub294<\/strong> \uc785\ucc30\ud558\ub294<\/strong> \uc571\uc744<\/strong> \uc5b4\ub5bb\uac8c<\/strong> \uc2ec\uc0ac\ud558\ub098\uc694<\/strong>? <\/strong>\uc6b0\uc218\ud55c<\/strong> \uc778\ubca4\ud1a0\ub9ac<\/strong> \uc18c\uc2a4\uc5d0\uc11c\ub294<\/strong> \uc8fc\ub85c<\/strong> \uc5b4\ub5a4<\/strong> \uc2e0\ud638\ub97c<\/strong> \ucc3e\uc73c\uba70<\/strong>, <\/strong>\uac00\uc7a5<\/strong> \uc2e0\uc911\ud558\uac8c<\/strong> \uace0\ub824\ud558\ub294<\/strong> \ub370\uc774\ud130<\/strong> \ud3ec\uc778\ud2b8\ub294<\/strong> \ubb34\uc5c7\uc778\uac00\uc694<\/strong>?<\/strong><\/h3>\n

      \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud55c \ud658\uacbd\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uc804\ub2f4 \ud300\uc744 \ub450\uace0 \uc788\uc73c\uba70 \ub2e4\uc591\ud55c \uace0\uae09 \uc790\ub3d9\ud654 \uae30\uc220\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ud300\ub4e4\uc740 \uc9c1\uc811 \ubc0f \uae00\ub85c\ubc8c \ud50c\ub7ab\ud3fc \ud30c\ud2b8\ub108\uc640 \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec, \uc774\ub4e4\uc774 \ud06c\ub9ac\ud14c\uc624\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \uc900\uc218\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \uc2ec\uc0ac \ud504\ub85c\uc138\uc2a4\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574, \uc218\ub3d9 \uac80\uc0ac, \ub0b4\ubd80 \uac10\uc9c0 \uc2e0\ud638 \ubc0f Pixalate\uc758 MRT \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

      https:\/\/blog.pixalate.com\/criteo-interview-mobile-in-app-ad-fraud\uc5d0 \uac8c\uc2dc\ub418\uc5c8\ub358 \uae00\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc11c\ud50c\ub77c\uc774 \ud488\uc9c8 \ucc45\uc784\uc790\uc778 \ud504\ub791\uc218\uc544 \uc878\ub808\uc9c0(Fran\u00e7ois Zolezzi)\uc640 Pixalate\uac00 \ubaa8\ubc14\uc77c \uc778\uc571 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc5d0\uc11c \ubd80\uc815 \uad11\uace0 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT)\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \ub178\ub825\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ub97c \ub098\ub234\uc2b5\ub2c8\ub2e4. \ud504\ub791\uc218\uc544\ub294 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ud06c\ub9ac\ud14c\uc624\uc758 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc \uc548\uc804 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uc815\ucc45\uacfc \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \uc804\ub150\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \ubd80\uc815 \uad11\uace0 \ubd84\uc57c\uc758 \uc0ac\uace0 \ub9ac\ub354\ub85c\uc11c, \uc81c\ud488 \ud2b8\ub798\ud53d \ud488\uc9c8 \ud300\uacfc \uae34\ubc00\ud788 […]<\/p>\n","protected":false},"author":55,"featured_media":14764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[558],"class_list":{"0":"post-14763","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\ubaa8\ubc14\uc77c \uc778\uc571 \uad11\uace0\uc5d0\uc11c \ubd80\uc815 \uad11\uace0\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \ub178\ub825: \ud06c\ub9ac\ud14c\uc624 & Pixalate Q&A | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 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