{"id":14769,"date":"2021-02-25T16:04:00","date_gmt":"2021-02-25T16:04:00","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14769"},"modified":"2021-03-10T02:27:49","modified_gmt":"2021-03-10T02:27:49","slug":"%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4-%ec%96%b4%eb%94%94%ea%b9%8c%ec%a7%80-%ec%95%8c%ec%95%84%eb%b4%a4%eb%8b%88","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4-%ec%96%b4%eb%94%94%ea%b9%8c%ec%a7%80-%ec%95%8c%ec%95%84%eb%b4%a4%eb%8b%88\/","title":{"rendered":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc624\ub514\uc5b8\uc2a4 \uc5b4\ub514\uae4c\uc9c0 \uc54c\uc544\ubd24\ub2c8?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3><strong>2.7<\/strong><\/h3>\n<p>\ub9c8\ucf00\ud130\uc778 \uc800\ub294 \uc22b\uc790 \uc774\uc57c\uae30\ub85c \uc2dc\uc791\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \u20182.7\u2019 \uc774 \uc22b\uc790\ub294 \uc5b4\ub5a4 \uc22b\uc790\uc77c\uae4c\uc694? \uc880 \ub354 \uc790\uc138\ud788 \uc774\uc57c\uae30 \ud574 \ubcfc\uac8c\uc694.<\/p>\n<p>\u201c\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\ud300 \uc724\ud300\uc7a5\uc740 \uc9c0\ub09c \ub2ec \uc9c4\ud589\ud55c \uc2e0\uaddc \uc720\uc785 \ucea0\ud398\uc778\uc758 \uc624\ub514\uc5b8\uc2a4 \uc131\uacfc\ub97c \ud655\uc778\ud574 \ubcf8\ub2e4. \uc2e0\uaddc \uc7a0\uc7ac \uace0\uac1d \uc624\ub514\uc5b8\uc2a4 \uad70\uc744 AI\uac00 \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud1b5\ud574 \uc790\ub3d9\uc73c\ub85c \ucc3e\uc544\uc8fc\uc5c8\ub2e4. \uc720\uc785\ub41c \uc624\ub514\uc5b8\uc2a4\ub294 \uae30\uc874 \uc624\uac00\ub2c9 \ubc29\ubb38\uc790\ubcf4\ub2e4 \uc0c1\ud488\uc744 \uc870\ud68c\ud558\ub294 \ud69f\uc218\uac00 2.2\ubc30 \ub354 \ub9ce\uc558\uace0, \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\ub294 \uacbd\uc6b0\ub294 \uae30\uc874 \uc624\uac00\ub2c9 \ubc29\ubb38\uc790\ubcf4\ub2e4 <strong>2.7<\/strong>\ubc30\ub098 \ub354 \ub9ce\uc558\ub2e4. \ub0a8\uc131\uacfc \uc5ec\uc131\uc758 \ube44\uc728\uc740 2:8\uc600\uc73c\uba70, \uc0c1\ud488 \uc911\uc5d0\uc11c\ub3c4 \uc2a4\ub2c8\ucee4\uc988, \uac00\ub514\uac74 \ub4f1\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc600\ub2e4.\u201d<\/p>\n<p>\uc774 \uc22b\uc790 \uc774\uc57c\uae30\ub294 \ud604\uc7ac\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc624\ub514\uc5b8\uc2a4 \uad6c\ucd95\uc774\ub77c\ub294 \uc219\uc81c\ub97c \uac16\uace0 \uc77c\ud558\ub294 \ud754\ud55c \ub9c8\ucf00\ud130\uc758 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ud06c\ub9ac\ud14c\uc624 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud55c \uc2e0\uaddc \uc720\uc785 \ucea0\ud398\uc778\uc758 \ubc29\ubb38\uc790\uc758 \uacbd\uc6b0, \uae30\uc874 \ubc29\ubb38\uc790\ubcf4\ub2e4 \uc0c1\ud488\uc744 2.7\ubc30\ub098 \ub354 \ub9ce\uc774 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\ub294\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \uc624\ub514\uc5b8\uc2a4\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ucd95\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc624\ub514\uc5b8\uc2a4 \ud65c\uc6a9\uc758 \ud575\uc2ec\uc740 <strong>\u2018\ubc1c\uad74\u2019, \u2018\uc870\ud569\u2019, \u2018\ucee4\ub125\ud2b8(connect)\u2019, <\/strong>\uc774 \uc138 \uac00\uc9c0 \ud0a4\uc6cc\ub4dc\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc138 \uac00\uc9c0 \ud575\uc2ec\ubcc4\ub85c \ud558\ub098\uc529 \uc0b4\ud3b4 \ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ubc1c\uad74 <\/strong><strong>: <\/strong><\/h3>\n<h5>AI \uba38\uc2e0 \ub7ec\ub2dd\uc73c\ub85c \uc720\uc0ac \uc7a0\uc7ac \uace0\uac1d \uc624\ub514\uc5b8\uc2a4 \ubc1c\uad74 &amp; \uc790\ub3d9 \uc5c5\ub370\uc774\ud2b8<\/h5>\n<p>\uc624\ub514\uc5b8\uc2a4 \ud65c\uc6a9\uc758 \uccab \uc2dc\uc791\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uad74\ud558\uace0 \ud655\ubcf4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5b4\ub5a4 \uc624\ub514\uc5b8\uc2a4\uac00 \ub0b4 \uace0\uac1d\uc774 \ub420 \uc218 \uc788\uc744\uc9c0 \uadf8 \uc7a0\uc7ac\ub825\uc744 \uc608\uce21\ud558\ub294 \uac83\uc740 \uac00\uc7a5 \uc5b4\ub824\uc6b4 \uc77c\uc774\uba70, \uc624\ub514\uc5b8\uc2a4\ub97c \ubc1c\uad74\ud558\ub824\uba74 AI \uba38\uc2e0 \ub7ec\ub2dd\uc774 \uaf2d \ub3d9\ubc18\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 AI \uae30\uc220\uc744 \ubc14\ud0d5\uc73c\ub85c \uc2e0\uc18d\ud558\uac8c \ub0b4 \uc0ac\uc774\ud2b8 \uace0\uac1d\ub4e4\uacfc \uc720\uc0ac\ud55c \ubbf8\ub798\uc758 \uace0\uac1d\uc744 \ucc3e\uc544\ub0b4\uc5b4 \ub9c8\ucf00\ud130\uc758 \uace0\ubbfc\uc744 \ud574\uacb0\ud574 \ub4dc\ub9ac\uba70, \uc774\ub97c \u2018\uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4\u2019 \uc720\ud615\uc774\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4. \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \ub2e4\uc74c\uc758 \ubaa9\ud45c\ub4e4\uc744 \uc544\uc8fc \uc27d\uac8c \uc774\ub8f0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\u00a0<\/strong><strong>\uc624\ub514\uc5b8\uc2a4 \ubc1c\uad74 :<\/strong> \ubab0\ub790\ub358 \uc624\ub514\uc5b8\uc2a4\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\uc758 \ub41c \ud398\ub974\uc18c\ub098 \uc138\ud2b8\ub97c \ub118\uc5b4\uc11c \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc774 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud588\ub358 \uc0ac\uc6a9\uc790 \uc911\uc5d0\uc11c\ub3c4 \uac00\uce58 \uc788\ub294 \uc0ac\uc6a9\uc790\ub97c \ucc3e\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc790\ub3d9 \uc5c5\ub370\uc774\ud2b8 :<\/strong> \ub2e4\ub978 \uc720\uc0ac \uc0c1\ud488\uc758 \uacbd\uc6b0\ucc98\ub7fc \ud0c0\uac9f\ud305 \ubaa9\ub85d \ub610\ub294 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \uc218\ub3d9 \uc5c5\ub370\uc774\ud2b8\ub97c \ud560 \ud544\uc694\uc5c6\uc774 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0 \ud0c0\uac9f\ud305\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4. AI\ub294 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub354\uc6b1 \uc9c0\ub2a5\uc801\uc774\uace0 \uc815\ud655 \ud574\uc838 \ub9e4\uc8fc \ube0c\ub79c\ub4dc\uc5d0 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub2e4\uc74c\uacfc \uac19\uc740 \ub2c8\uc988\uac00 \uc788\ub294 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud558\uba74 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>\u201c\ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc(\uc790\uc0ac\ubab0, \uc624\ud508\ub9c8\ucf13 \ub4f1\ub4f1)\uc5d0\uc11c \ud310\ub9e4\ud558\uace0 \uc788\ub294\ub370, \u200b\ud0c0 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc6b0\ub9ac \uc81c\ud488\uc744 \uc0ac\ub294 \uc0ac\uc6a9\uc790\ub97c \uc790\uc0ac\ubab0 \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub85c \uc720\uc785\uc2dc\ud0a4\uace0 \uc2f6\uc5b4\uc694.\u201d\u200b<\/p>\n<p>\u201c\uc885\ud569\ubab0\uc774\ub77c \ucde8\uae09\ud558\ub294 \uce74\ud14c\uace0\ub9ac\uac00 \ub108\ubb34 \ub9ce\uc544\uc11c \u200b\uc2e0\uaddc \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud558\uae30\uac00 \ub108\ubb34 \uc5b4\ub824\uc6cc\uc694.\u201d<\/p>\n<p>\u201c\uc790\ub3d9 \ucd5c\uc801\ud654\ub85c \uacc4\uc18d \uc0c8\ub85c\uc6b4 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc5c5\ub370\uc774\ud2b8 \ud558\uace0 \uc2f6\uc5b4\uc694.\u201d\u200b<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14797 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/02\/ca_1.png\" alt=\"\" width=\"602\" height=\"296\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/02\/ca_1.png 602w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/02\/ca_1-300x148.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\uba87 \uac00\uc9c0 \uc0ac\ub840\ub97c \ub4e4\uc5b4 \ubcfc\uae4c\uc694?<\/p>\n<ul>\n<li><strong>\uad6d\ub0b4 \ud328\uc158 \ud3b8\uc9d1\ubab0 A<\/strong>\ub294 \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4 \ucea0\ud398\uc778\uc73c\ub85c \uc720\uc0ac\ud55c \uc11c\ube44\uc2a4\ub97c \uc120\ud638\ud558\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc131\uacf5\uc801\uc73c\ub85c \ub3c4\ub2ec\ud558\uc5ec, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ubc0f \uc720\ud6a8 \ud2b8\ub798\ud53d\uc744 \uc99d\ub300\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub3c4\ub2ec \uac00\ub2a5\ud55c \uc624\ub514\uc5b8\uc2a4\ub294 56% \uc99d\uac00, \uc0ac\uc6a9\uc790 \uc720\uc785\ub3c4 103%\ub098 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uae00\ub85c\ubc8c \ud328\uc158 \ube0c\ub79c\ub4dc B<\/strong>\ub294 \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4 \ucea0\ud398\uc778 \uc9c4\ud589 \uc774\ud6c4\uc5d0 \uc0ac\uc774\ud2b8 \ub0b4 \uc0c1\ud488 \uc870\ud68c \uc218\uac00 65%\ub098 \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0c1\ud488 \uad6c\ub9e4 \uace0\ub824\uc5d0 \ub9e4\uc6b0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>\uc870\ud569 <\/strong><strong>:<\/strong><\/h3>\n<h5>\uad00\uc2ec\uc0ac \uce74\ud14c\uace0\ub9ac \uc120\ud0dd, \ub2e4\uc591\ud55c \uc635\uc158, \ud0c0\uac9f\ud305 \uae30\ubc95 \uc870\ud569\ud558\uc5ec \uc815\uad50\ud55c \uc624\ub514\uc5b8\uc2a4 \uc0dd\uc131<\/h5>\n<p>\uc628\ub77c\uc778 \uc1fc\ud551\uc744 \ud560 \ub54c \u2018\ubca0\uc2a4\ud2b8 \uc0c1\ud488 \ub9ac\uc2a4\ud2b8\u2019\uc5d0\uc11c \ub9d8\uc5d0 \ub4dc\ub294 \ud328\ud0a4\uc9c0\ub97c \uace8\ub77c \ub2f4\uc744 \uc218 \uc788\ub4ef\uc774, AI\uac00 \uc774\ubbf8 \ubd84\uc11d\ud574 \ub193\uc740 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc138\ud2b8\uc5d0\uc11c \uc6d0\ud558\ub294 \uce74\ud14c\uace0\ub9ac\ub97c \uc120\ud0dd\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \uc624\ub514\uc5b8\uc2a4 \uc720\ud615\uc744 \u2018\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\u2019\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \uc13c\ud130\uc5d0\uc11c \ud074\ub9ad \uba87 \ubc88\uc73c\ub85c \uc9c1\uc811 \uad00\uc2ec\uc0ac\ub4e4\uc744 \uace8\ub77c\uc11c \ud0c0\uac9f\uc744 \uc815\uc758\ud574 \ubcfc \uc218 \uc788\uace0, \ud574\ub2f9 \uc624\ub514\uc5b8\uc2a4\uc758 \ud06c\uae30\ub97c \uc2dc\ubbac\ub808\uc774\uc158 \ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u2018\ud5ec\ub9b0\uc774\u2019, \u2018\uc624\uac00\ub2c9 \uc2dd\ud488\u2019\ub4f1 \uad11\uace0\ub97c \ud1b5\ud574 \ub3c4\ub2ec\ud558\ub824\ub294 \uc0ac\ub78c\ub4e4\uc758 \uad00\uc2ec\uc0ac\uc640 \ucde8\ubbf8\ub97c \ud0c0\uac8c\ud305 \uae30\uc900\uc73c\ub85c \ucd94\uac00\ud558\uc5ec \uad11\uace0\uc758 \uad00\ub828\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 AI\ub294 \uc774\ub7ec\ud55c \uad00\uc2ec\uc0ac\ub97c \u2018\uc0c1\ud488\u2019\uc5d0 \ub300\ud55c \ub85c\uadf8 \ube45\ub370\uc774\ud130\uc5d0\uc11c \uc815\uc758\ud569\ub2c8\ub2e4. \uc6d4 25\uc5b5 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790\uac00 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \u2018\uad6c\ub9e4\u2019\uc640 \uad00\ub828\ub41c 120\uac1c \uc774\uc0c1\uc758 \uc2dc\uadf8\ub110\ub4e4\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc218\uc2e0\ud558\uace0, \uc774\ub97c \ud06c\ub9ac\ud14c\uc624\uc758 \uc720\ub2c8\ubc84\uc15c \uce74\ud0c8\ub85c\uadf8\ub97c \ud1b5\ud558\uc5ec \ubaa8\ub4e0 \u2018\uc0c1\ud488\u2019\uc5d0 \ub530\ub77c \ubd84\ub958\ud558\uace0 \uc774\ud574\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4 \ud328\ud0a4\uc9c0\uac00 \ud0c0\uc0ac\uc758 \ub9ce\uc740 \uad00\uc2ec\uc0ac \ud0c0\uac8c\ud305\ubcf4\ub2e4 \uc815\ud655\ud558\uace0 \uc815\uad50\ud55c \uc774\uc720\uac00 \ubc14\ub85c \uc774\uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788 COVID-19 \uc774\ud6c4 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc0ac\uc5d0\ub3c4 \ub9ce\uc740 \ubcc0\ud654\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ubcc0\ud654\ub41c \uc18c\ube44\uc790\ub4e4\uc758 \uc0c8\ub85c\uc6b4 \ub2c8\uc988\uc640 \uad00\uc2ec\uc0ac\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ubc18\uc601\ud558\uae30 \uc704\ud574\uc11c \ub2e4\uc591\ud55c \uc624\ub514\uc5b8\uc2a4 \ud328\ud0a4\uc9c0\ub97c \uc5c5\ub370\uc774\ud2b8 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc7ac\ud0dd\uadfc\ubb34 \ud328\ud0a4\uc9c0, \ud648\ud2b8 \ud328\ud0a4\uc9c0, \uc9d1\ucf55 \ud328\ud0a4\uc9c0, \ud0a4\uc988 \uc573\ud648 \ud328\ud0a4\uc9c0 \ub4f1 \ubcc0\ud654\ub41c \uc0ac\ud68c\ub098 \uc2dc\uc988\ub110\ub9ac\ud2f0\uc5d0 \ub9de\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc6d0\ud558\ub294 \ub370\ub85c \uace8\ub77c \ub2f4\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubfd0 \ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uad00\uc2ec\uc0ac \uce74\ud14c\uace0\ub9ac\uc640 \ub2e4\uc591\ud55c \ud0c0\uac8c\ud305 \uc694\uc18c\ub97c \uc870\ud569\ud558\uc5ec \ub354 \uc815\uad50\ud55c \uc624\ub514\uc5b8\uc2a4 \uc138\ud2b8\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14798 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/02\/ca2.png\" alt=\"\" width=\"380\" height=\"269\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/02\/ca2.png 380w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/02\/ca2-300x212.png 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uc870\ud569\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \ub611\ub611\ud55c \ub9c8\ucf00\ud130\ub4e4\uc744 \uc18c\uac1c \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uad6d\ub0b4 \uc774\ub3d9 \ud1b5\uc2e0\uc0ac C<\/strong>\uc758 \ub9c8\ucf00\ud130\ub294 \ud648\ud2b8\ub808\uc774\ub2dd, \ucc28\ubc15, \uc628\ub77c\uc778\uc218\uc5c5 \ub4f1 \ucf54\ub85c\ub09819 \uc774\uc804 \ub300\ube44 \uae09\uc99d\ud55c 13\uac1c \uad00\uc2ec\uc0ac \ud0a4\uc6cc\ub4dc\ub97c \ucd94\ucd9c\ud558\uc5ec, \ud06c\ub9ac\ud14c\uc624\uc758 \uad00\uc2ec\uc0ac \uce74\ud14c\uace0\ub9ac\uc5d0 \ub9de\uac8c \ucea0\ud398\uc778\uc744 \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4. \uac01 \ucea0\ud398\uc778\ubcc4\ub85c \uac01\uae30 \ub2e4\ub978 \ub79c\ub529 \ud398\uc774\uc9c0\uc640 \ubc30\ub108 \ubb38\uad6c\ub97c \uc81c\uc791\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc57d 2.9% \ubc30\ub108 \ud074\ub9ad\uc728\uc744 \uac70\ub450\uc5c8\uace0, \ubc30\ub108\ub97c \ud1b5\ud574 \uc804\ub2ec\ud588\ub358 \ud2b9\uc815 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\uac00 \ud06c\uac8c \uc99d\uac00\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uba85\ud488 \ud050\ub808\uc774\ud305 \uc11c\ube44\uc2a4 D<\/strong>\uc758 \ub9c8\ucf00\ud130\ub294 \uad00\uc2ec\uc0ac \uce74\ud14c\uace0\ub9ac \uc911, \uc758\ub958\u200b \/\uc758\ub958 \uc561\uc138\uc11c\ub9ac\u200b \/ \uc2e0\ubc1c\u200b \/ \ud578\ub4dc\ubc31\/\uc9c0\uac11\/\ucf00\uc774\uc2a4\u200b \ub4f1\uc758 \uce74\ud14c\uace0\ub9ac\ub97c \uc120\ud0dd \ud588\uc2b5\ub2c8\ub2e4. \ucd94\uac00\ub85c, GUCCI\u200b, BURBERRY\u200b, Moncler\u200b, PRADA\u200b, THOM BROWNE \ub4f1 \uba85\ud488 \ube0c\ub79c\ub4dc \ud0a4\uc6cc\ub4dc\ub97c \uc870\ud569\ud558\uace0, \uadf8 \uc911\uc5d0\uc11c\ub3c4 \u2018\ub192\uc740 \uac00\uaca9\ub300\u2019\uc640 \u2018\ub300\ub2e8\ud788 \ub192\uc740\u2019 \uc9c0\ucd9c \uc2b5\uad00 \ud56d\ubaa9\uc744 \uc870\ud569 \ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ub807\uac8c \ubb34\uad81 \ubb34\uc9c4\ud558\uac8c \uafc8\uc758 \uc624\ub514\uc5b8\uc2a4 \uc870\ud569\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac8c \uac00\ub2a5\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ud06c\ub9ac\ud14c\uc624\uac00 \ud22c\uba85\ud558\uac8c \ub9ac\ud3ec\ud305\uc744 \ud560 \uc218 \uc788\uace0, \u2018\uc720\uc785\u2019 \ubd80\ud130 \u2018\uc804\ud658\u2019\uae4c\uc9c0 \uc624\ub514\uc5b8\uc2a4\ub97c \ud2b8\ub798\ud0b9\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ucee4\ub125\ud2b8 <\/strong><strong>:<\/strong><\/h3>\n<h5>\uc624\ub514\uc5b8\uc2a4\uc640 \ucea0\ud398\uc778\uac04\uc758 \uc5f0\uacb0\uc744 \ud1b5\ud55c \ucda9\uc131 \uace0\uac1d \uad6c\ucd95<\/h5>\n<p>\uc790, AI\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544 \ub9e4\uc6b0 \ud6a8\uc728\uc801\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \ucc3e\uc544\ub0b4\uace0, \ubcc0\ud654\ub41c \uc18c\ube44\uc790\uc758 \ub2c8\uc988\uc5d0 \ubc1c\ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4 \uc870\ud569\ub3c4 \uc0dd\uc131 \ud588\uc5b4\uc694. \uc774\uc81c \uc131\uacf5\uc774\ub0d0\uace0\uc694? \uc544\uc27d\uac8c\ub3c4 \uc131\uacf5\uc801\uc778 \uc624\ub514\uc5b8\uc2a4 \uad6c\ucd95\uc740 \ud55c\ubc88\uc73c\ub85c \ub05d\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud655\ubcf4\ub41c \uc624\ub514\uc5b8\uc2a4\ub85c\ubd80\ud130 \uc9c0\uc18d\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uace0, \ubd84\uc11d\uc744 \uac70\uccd0\uc11c \ub2e4\ub978 \ucea0\ud398\uc778\ub4e4\uacfc \uc5f0\uacb0 \uc9c0\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc720\uc785\ub41c \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub4e4\uc774 \uba54\uc778 \ud398\uc774\uc9c0\ub9cc \ubcf4\uace0 \ub5a0\ub098\ubc84\ub9ac\uc9c0 \uc54a\uace0 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ucd5c\ub300\ud55c \uad00\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc18d\uc801\uc778 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574 \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 [\ucf54\ub85c\ub09819\uc758 \ub9c8\ucf00\ud305 \uc784\ud329\ud2b8 \uc5f0\uad6c\uc870\uc0ac]\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud130\ub4e4\uc740 \ucf54\ub85c\ub09819\uc758 \uc5ec\ud30c\uc5d0\uc11c \ud68c\ubcf5\ud558\uae30 \uc704\ud55c \ucd5c\uc6b0\uc120 \uc21c\uc704 \ubaa9\ud45c\ub85c \u2018\uace0\uac1d \uc720\uc9c0\u2019\ub97c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uacfc \uac19\uc740 \uc138 \uac00\uc9c0 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc624\ub514\uc5b8\uc2a4\uc640 \uc0c1\ud638 \uc5f0\uad00\ub41c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub294 \uac83\uc744 \ucd94\ucc9c \ud569\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uace0\uac1d \ud68d\ub4dd :<\/strong> \uc720\uc0ac \uc7a0\uc7ac \uace0\uac1d \ub610\ub294 \uad00\uc2ec\uc0ac \ud0c0\uac8c\ud305\uacfc \uc870\ud569\ud55c \uc624\ub514\uc5b8\uc2a4 + \uc2e0\uaddc \uc7a0\uc7ac \uace0\uac1d\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ubcf4\ud558\ub294 \ucea0\ud398\uc778<\/li>\n<li><strong>\uace0\uac1d \uc804\ud658 :<\/strong> \uc0ac\uc774\ud2b8 \ubc29\ubb38\ud558\uc5ec \ud65c\ubc1c\ud55c \ud65c\ub3d9\uc744 \ud558\ub294 \uc624\ub514\uc5b8\uc2a4 + \ubc29\ubb38\uc790 \ub9ac\ud0c0\uac8c\ud305\uc73c\ub85c \ud310\ub9e4 \ud5a5\uc0c1\uc744 \uc704\ud55c \ucea0\ud398\uc778<\/li>\n<li><strong>\uace0\uac1d \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 :<\/strong> CRM\uc73c\ub85c \uc218\uc9d1\ub41c \uc624\ub514\uc5b8\uc2a4 + \uc7ac\ubc29\ubb38 \uc720\ub3c4 \ub610\ub294 \ud2b9\uc815 \uc774\ubca4\ud2b8 \ucea0\ud398\uc778<\/li>\n<\/ol>\n<p>\ud06c\ub9ac\ud14c\uc624 \ud480 \ud37c\ub110 \uc194\ub8e8\uc158\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\uc640 \ucea0\ud398\uc778\uc744 \uc5f0\uacb0 \uc9c0\uc740 \uc88b\uc740 \uc0ac\ub840\ub4e4\uc774 \uc788\uc5b4\uc11c \uc18c\uac1c\ud574 \ub4dc\ub9b4\uac8c\uc694.<\/p>\n<ul>\n<li><strong>\uc6f9\ud230 \uc0ac\uc774\ud2b8 E<\/strong>\ub294 \uc57d 1\ub144\uac04\uc758 \ud06c\ub9ac\ud14c\uc624\ub85c \uc720\uc785\uc2dc\ud0a8 \uc2e0\uaddc \uc624\ub514\uc5b8\uc2a4 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc8fc\uc694 \uace0\uac1d \uce35\uc774 \ub0a8\uc131\uc774\uace0, \ubb34\ud611 \uc7a5\ub974\ub97c \uc120\ud638\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud558\uc600\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 AI\uac00 \uc774\ubbf8 \ubd84\uc11d\ud574 \ub454 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\/\ubbf8\ub514\uc5b4 \uad00\uc2ec\uc0ac\ub97c \uc120\ud0dd\ud558\uace0, \ub0a8\uc131 \uc0ac\uc6a9\uc790\ub97c \uc870\ud569\ud558\uc5ec \ud0c0\uac8c\ud305\ud558\uc600\uc2b5\ub2c8\ub2e4. \ud0c0\uac9f\ud55c \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c\ub294 \ubcc4\ub3c4\uc758 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uace0, \ubc30\ub108\uc5d0\ub294 \ud06c\ub9ac\ud14c\uc624 \uc720\ub2c8\ubc84\uc15c \uce74\ud0c8\ub85c\uadf8\uc5d0\uc11c \ubb34\ud611 \uc7a5\ub974\ub9cc\uc744 \ub178\ucd9c\ud558\ub3c4\ub85d \ud544\ud130\ub9c1 \ud558\uc600\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ubd84\uc11d\ud55c \uace0\uac1d\uacfc \ub354 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0c1\ud488\uc744 \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \uad6c\ub9e4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uae00\ub85c\ubc8c \ucf54\uc2a4\uba54\ud2f1 \ud3b8\uc9d1\ubab0 F<\/strong>\ub294 \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4 \ub2e8\uc77c \ucea0\ud398\uc778\uc73c\ub85c 170\ub9cc \uc2e0\uaddc \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774 \ud6c4 \uc57d 85%\ub294 \uc774\ud6c4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc7ac\ubc29\ubb38\ud560 \uc218 \uc788\ub3c4\ub85d \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc5d0 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubfd0 \ub9cc \uc544\ub2c8\ub77c, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc18d\ud55c \uace0\uac1d\uc744 \ud06c\ub9ac\ud14c\uc624 \uc624\ub514\uc5b8\uc2a4 \ud234\uc5d0 \uc5c5\ub85c\ub4dc\ud558\uc5ec \uc9d1\uc911 \uacf5\ub7b5\ud558\ub294 \ucea0\ud398\uc778 \uc6b4\uc601\ud558\uc600\uace0, \uc0ac\uc6a9\uc790 2,600\uc5ec \uba85\uc73c\ub85c\ubd80\ud130 \ucd94\uac00 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>2.2\ubc30<\/strong><\/h3>\n<p>\ub2e4\uc2dc \uc22b\uc790 \uc774\uc57c\uae30\ub85c \ub3cc\uc544\uac00 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \u20182.2\u2019 \uc774 \uc22b\uc790\ub294 \uc5b4\ub5a4 \uc22b\uc790\uc77c\uae4c\uc694?<\/p>\n<p>\u201c\uc724\ud300\uc7a5\uc740 \ud655\ubcf4\ud55c \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uacfc \uc5f0\uacc4\ud558\uc5ec \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \ub192\uc740 \ucd94\ucc9c \uc0c1\ud488\uc744 \ub178\ucd9c\ud558\uc5ec, \ud574\ub2f9 \ucea0\ud398\uc778\uc5d0 \ub178\ucd9c\ub41c \uc0ac\uc6a9\uc790\ub294 \ub178\ucd9c\ub418\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\ubcf4\ub2e4 \uad6c\ub9e4 \uc804\ud658\uc728\uc774 <strong>2.2<\/strong>\ubc30 \ub192\uc558\ub2e4. \uc724\ud300\uc7a5\uc740 \uc774 \ub9ac\ud3ec\ud2b8 \uacb0\uacfc\ub97c \uac00\uc9c0\uace0 \ub2e4\uc74c \uc2e0\uc0c1\ud488 \ub9b4\ub9ac\uc988\uc5d0 \ub9de\ucd94\uc5b4 \uc0ac\uc6a9\uc790 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub9de\ub294 <strong>\ud480 \ud37c\ub110 \uc624\ub514\uc5b8\uc2a4 \ucea0\ud398\uc778<\/strong>\uc744 \uae30\ud68d \uc911\uc774\ub2e4.\u201d<\/p>\n<p>\uc55e\uc11c\uc11c \ud655\ubcf4\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \ub2e8\ubc1c\uc801\uc73c\ub85c \ud655\ubcf4\ud558\ub294\ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uacfc \ucee4\ub125\ud2b8 \ud558\uc5ec \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uac01 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uba70 \ucea0\ud398\uc778 \uac04\uc758 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ub0b4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778\uc5d0 \ub178\ucd9c\ub41c \uc0ac\uc6a9\uc790\ub294 \uadf8\ub807\uc9c0 \ubabb\ud55c \uc0ac\uc6a9\uc790\ubcf4\ub2e4 \ud3c9\uade0 \uad6c\ub9e4\uc804\ud658\uc728\uc774 \uc57d 2.2\ubc30 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ub7ec\ubd84\ub4e4\ub3c4 \ub04a\uc784\uc5c6\uc774 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \ubc1c\uad74\ud558\uace0, \uc870\ud569\ud558\uace0, \ucee4\ub125\ud2b8 \ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uc9c0 \uc798 \ubaa8\ub974\uc2dc\uaca0\ub2e4\uace0\uc694? \uadf8\ub807\ub2e4\uba74 \uc8fc\uc800\ud558\uc9c0 \ub9d0\uace0, <a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\ub4e4\uc744 \ucc3e\uc544\uc8fc\uc138\uc694<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 2.7 \ub9c8\ucf00\ud130\uc778 \uc800\ub294 \uc22b\uc790 \uc774\uc57c\uae30\ub85c \uc2dc\uc791\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \u20182.7\u2019 \uc774 \uc22b\uc790\ub294 \uc5b4\ub5a4 \uc22b\uc790\uc77c\uae4c\uc694? \uc880 \ub354 \uc790\uc138\ud788 \uc774\uc57c\uae30 \ud574 \ubcfc\uac8c\uc694. \u201c\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\ud300 \uc724\ud300\uc7a5\uc740 \uc9c0\ub09c \ub2ec \uc9c4\ud589\ud55c \uc2e0\uaddc \uc720\uc785 \ucea0\ud398\uc778\uc758 \uc624\ub514\uc5b8\uc2a4 \uc131\uacfc\ub97c \ud655\uc778\ud574 \ubcf8\ub2e4. \uc2e0\uaddc \uc7a0\uc7ac \uace0\uac1d \uc624\ub514\uc5b8\uc2a4 \uad70\uc744 AI\uac00 \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud1b5\ud574 \uc790\ub3d9\uc73c\ub85c \ucc3e\uc544\uc8fc\uc5c8\ub2e4. \uc720\uc785\ub41c \uc624\ub514\uc5b8\uc2a4\ub294 \uae30\uc874 \uc624\uac00\ub2c9 \ubc29\ubb38\uc790\ubcf4\ub2e4 \uc0c1\ud488\uc744 \uc870\ud68c\ud558\ub294 \ud69f\uc218\uac00 2.2\ubc30 \ub354 \ub9ce\uc558\uace0, \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\ub294 [&hellip;]<\/p>\n","protected":false},"author":150,"featured_media":14773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-14769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is 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