{"id":14803,"date":"2021-03-09T01:48:02","date_gmt":"2021-03-09T01:48:02","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14803"},"modified":"2021-03-11T20:17:13","modified_gmt":"2021-03-11T20:17:13","slug":"%ea%b5%ac%ea%b8%80%ec%9d%98-%eb%b0%9c%ed%91%9c%ea%b0%80-%ea%b0%9c%ec%9d%b8%ed%99%94-%ea%b4%91%ea%b3%a0%ec%9d%98-%eb%af%b8%eb%9e%98%ec%97%90-%ec%a3%bc%eb%8a%94-%ec%8b%9c%ec%82%ac%ec%a0%90","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b5%ac%ea%b8%80%ec%9d%98-%eb%b0%9c%ed%91%9c%ea%b0%80-%ea%b0%9c%ec%9d%b8%ed%99%94-%ea%b4%91%ea%b3%a0%ec%9d%98-%eb%af%b8%eb%9e%98%ec%97%90-%ec%a3%bc%eb%8a%94-%ec%8b%9c%ec%82%ac%ec%a0%90\/","title":{"rendered":"\uad6c\uae00\uc758 \ubc1c\ud45c\uac00 \uac1c\uc778\ud654 \uad11\uace0\uc758 \ubbf8\ub798\uc5d0 \uc8fc\ub294 \uc2dc\uc0ac\uc810"},"content":{"rendered":"

\uc9c0\ub09c \uc8fc \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uae30\uc2dc\uac10<\/em>\uc744 \ub290\uaf08\uc744 \uac83\uc785\ub2c8\ub2e4. \uad6c\uae00\uc740 2020\ub144 1\uc6d4 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c<\/a>\uc744 \ud1b5\ud574, \ud06c\ub86c(Chrome)\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc744 \ub2e8\uacc4\uc801\uc73c\ub85c \uc911\ub2e8\ud558\uace0, \uc6f9\uc5d0\uc11c \uac1c\uc778\uc744 \ucd94\uc801\ud558\ub294 \ub2e4\ub978 \uc2dd\ubcc4\uc790\ub97c \uc0dd\uc131\ud558\uc9c0 \uc54a\uc744 \uac83\uc774\uba70, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc911\ub2e8\ub41c \ud6c4\uc5d0\ub294 \uc790\uc0ac\uc758 \uc81c\ud488\uc5d0\uc11c \uc5b4\ub5a0\ud55c \uc2dd\ubcc4\uc790\ub3c4 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc744 \uac83\uc784\uc744 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574, \uad6c\uae00\uc774 \uc18c\uc720 \ubc0f \uc6b4\uc601\ud558\ub294 \uc790\uc0b0 \uc678\ubd80\uc5d0 \uc77c\ub300\uc77c \ub9de\ucda4 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc744 \uac83\uc774\ub77c\ub294 \ub9d0\uc785\ub2c8\ub2e4. \uc5c4\uccad\ub09c \ub274\uc2a4\ub85c \uc778\uc2dd\ub418\uc5c8\uc9c0\ub9cc, \uc774\ub294 \uc0ac\uc2e4 \uad6c\uae00\uc774 1\ub144 \ub118\uac8c \uc5c5\uacc4\uc5d0 \uacf5\ud45c\ud574\uc628 \ub0b4\uc6a9\uacfc \uc77c\uce58\ud558\ub294 \uac83\uc774\uace0, \uc624\ud508 \uc778\ud130\ub137 \uad11\uace0\uc5d0\uc11c \uc774\ub904\uc9c0\uace0 \uc788\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ub178\ub825\uc740 \uac00\uc18d\ud654\ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n

\uad6c\uae00\uc740 \uc790\uc0ac\uc758 \uc790\uc0b0 \uc678\ubd80\uc5d0\uc11c \ucfe0\ud0a4 \uc0ac\uc6a9\uc774 \uc911\ub2e8\ub41c \ud6c4\uc5d0\ub294, \ubc1c\ud45c\ub41c \uac83\ucc98\ub7fc Privacy Sandbox \uc194\ub8e8\uc158\uc744 \ud1b5\ud55c FLEDGE<\/a>, FLoC(Federated Learning of Cohorts) \ub4f1 \ucf54\ud638\ud2b8(cohort) \uae30\ubc18\uc774 \ub420 \uac83\uc774\ub77c\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \ub9d0\ud574\uc654\uc2b5\ub2c8\ub2e4. \ucf54\ud638\ud2b8 \uad11\uace0\ub294 \ucfe0\ud0a4 \uc5c6\ub294 \uad11\uace0\ub97c \uc704\ud55c \uba87 \uac00\uc9c0 \ud575\uc2ec \uc194\ub8e8\uc158 \uc911 \ud558\ub098\uac00 \ub420 \uac83\uc774\uc9c0\ub9cc, \uad6c\uae00\uc774 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc790\uc0ac\uc758 \uc804\uccb4 \uc790\uc0b0\uc5d0\uc11c \ud0c0\uac9f \uad11\uace0\ub97c \uacc4\uc18d \ucd94\uad6c\ud560 \uac83\uc774\ub77c\ub294 \uc0ac\uc2e4\uc5d0\ub294 \ubcc0\ud568\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub85c \uc778\ud574, \ud3d0\uc1c4\uc801\uc778 \uad6c\uae00\uc758 \ubcbd\uc740 \ud55c\uce35 \ub354 \ub192\uc544\uc84c\uc9c0\ub9cc, \uc624\ud508 \uc778\ud130\ub137 \uad11\uace0 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc18c\ube44\uc790, \uad11\uace0\uc8fc \ubc0f \ub9e4\uccb4\uc0ac\uac00 \uac00\uce58\ub97c \uad50\ud658\ud560 \uc218 \uc788\ub294 \uade0\ud615\uc810\uc744 \ub2e4\uc2dc \ub9de\ucdb0\uc8fc\ub294 \uac1c\uc778\ud654 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\ub294 \ub9e4\ub825\uc801\uc778 \uae30\ud68c\uac00 \uc5f4\ub838\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud601\uc2e0\uc774 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624\uac00 \uc9c0\uae08\uae4c\uc9c0 \ud574\uc628 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 <\/strong>\ub370\uc774\ud130\ub294 <\/strong>\uc0c8\ub85c\uc6b4 <\/strong>\uad11\uace0 <\/strong>\ud328\ub7ec\ub2e4\uc784\uc758 <\/strong>\uc5f4\uc1e0\uc785\ub2c8\ub2e4. <\/strong><\/h3>\n

\uad6c\uae00\uc758 \ubc1c\ud45c\uc5d0\uc11c \ucde8\ud574\uc57c \ud560 \uc694\uc810\uc740 \ucfe0\ud0a4\uac00 \uc5c6\ub294 \uc138\uc0c1\uc5d0\uc11c\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ud575\uc2ec\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7f0 \ub9e5\ub77d\uc5d0\uc11c, \uad6c\uae00\uc758 \ucd5c\uc2e0 \ubc1c\ud45c\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ub7b5\uc774\ub098 \ub85c\ub4dc\ub9f5\uc5d0 \uc804\ud600 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\ud788\ub824, \ud06c\ub9ac\ud14c\uc624\uc758 \uc0ac\uba85\uacfc \uc81c\ud488 \ube44\uc804\uc744 \ud06c\uac8c \uac15\ud654\ud574\uc8fc\uba70, \ud06c\ub9ac\ud14c\uc624\uac00 \uad00\ub9ac\ud558\uace0 \uc788\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud574\uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\uac00 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc640 \ube0c\ub79c\ub4dc\uc5d0 \ub9e1\uae30\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c, \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ud5c8\ub77d \uae30\ubc18(permission-based) \uad11\uace0\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \uc911\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uac1c\uc778\uc815\ubcf4\ub97c \ud22c\uba85\ud558\uace0 \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uace0 \ud65c\uc131\ud654\ud568\uc73c\ub85c\uc368, \uad11\uace0\uc8fc, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uc18c\ube44\uc790\ub97c \uc704\ud574 \uc900\ube44\ub41c \ubbf8\ub798\uc758 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc74c \uadf8\ub9bc\uc740 \ud06c\ub9ac\ud14c\uc624 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c(Criteo First-Party Media Network)\ub85c \ubd88\ub9ac\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc811\uadfc \ubc29\uc2dd\uc744 \uac04\ub2e8\ud558\uac8c \ud45c\ud604\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790<\/em>\uac00 \uc81c\uc5b4 \uad8c\ud55c, \uc120\ud0dd\uc758 \uc5ec\uc9c0, \ud22c\uba85\uc131 \uadf8\ub9ac\uace0 \ub354 \ub192\uc740 \uac00\uce58\uc758 \uad11\uace0\ub97c \uc6d0\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc<\/em>\ub294 \uc18c\ube44\uc790\uac00 \uc900 \uad8c\ud55c\uc744 \uc900\uc218\ud558\uba74\uc11c \ud655\uc7a5 \uac00\ub2a5\ud55c \ub9de\ucda4\ud654\ub97c \ud1b5\ud574 ROI\ub97c \ub2ec\uc131\ud574\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\ub3c4 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc81c\ud734\ub9e4\uccb4\uc0ac<\/em>\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud558\uace0 \uc18c\ube44\uc790\uc640\uc758 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\uc5d0 \ub300\ud55c \uc81c\uc5b4\ub97c \uac1c\uc120\ud574 \uc218\uc775\uc131\uc744 \ud5a5\uc0c1\ud560 \ud544\uc694\uac00 \uc788\ub2e4\ub294 \uc0ac\uc2e4\ub3c4 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \ubaa9\ud45c\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac\ub97c \ud1b5\ud574 \uc774\ud574\uad00\uacc4\uc790\ub4e4 \uac04\uc5d0 \uade0\ud615 \uc7a1\ud78c \uac00\uce58 \uad50\ud658\uc774 \uc774\ub904\uc9c0\ub3c4\ub85d \ud558\uba74\uc11c \uc774 \ubaa8\ub4e0 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \uc804 \uc138\uacc4 \uc774\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud130 \ubc0f \uc81c\ud734\ub9e4\uccb4\uc0ac\ub4e4\uacfc \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \ub9fa\uace0 \uc5c4\uccad\ub09c \uaddc\ubaa8\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \uc5c6\ub2e4\uba74 \ubd88\uac00\ub2a5\ud55c \uc77c\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac \ubaa8\ub450\uc5d0 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0, \ud06c\ub9ac\ud14c\uc624\ub294 \u2018\ub370\uc774\ud130 \uad00\ub9ac\uc790(data steward)\u2019\ub77c\ub294 \ud2b9\ubcc4\ud55c \uc704\uce58\ub97c \uc774\uc6a9\ud574 \ub124\ud2b8\uc6cc\ud06c \uc804\uccb4\uc5d0\uc11c \uc635\ud2b8-\uc778(opt-in)\ub41c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ubcf4\ud638, \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ud65c\uc131\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc5d0\uc11c \ucfe0\ud0a4 \uc5c6\ub294 \ud0c0\uac9f\ud305\uacfc \ub9ac\ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud55c \uac83\ub3c4 \ubc14\ub85c \uc774\ub7ec\ud55c \uc704\uce58 \ub355\ubd84\uc785\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ub370\uc774\ud130 \uad00\ub9ac\uc790\ub77c\ub294 \uc5ed\ud560\uc744 \ud1b5\ud574, The Trade Desk\uc758 Unified ID 2.0 \uac19\uc740 \uc624\ud508\uc18c\uc2a4\ub098 LiveRamp\uc758 IdentityLink \uac19\uc740 \ub3c5\uc810\uc801 \ub370\uc774\ud130\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \ub300\uccb4 ID \uc194\ub8e8\uc158\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \uc774\uc775\uc744 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc790\uc2e0\uc758 \uac1c\uc778\uc815\ubcf4\uac00 \uc774\uc6a9\ub418\ub294 \ubc29\uc2dd\uc744 \uc81c\uc5b4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uace0, \uc774\ub7ec\ud55c \uc2dd\ubcc4\uc790\ub4e4\uc744 \ud65c\uc131\ud654\ud574 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uc6d0\ud65c\ud55c \ub9de\ucda4\ud654\ub97c \uc9c0\uc6d0\ud558\ub294 \uc2f1\uae00 \uc0ac\uc778\uc628(single sign-on) \uc194\ub8e8\uc158\uc744 \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc2dc\uc2a4\ud15c\uc774 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\ub824\uba74, \uad11\uace0\uc8fc\uc640 \ub9e4\uccb4\uc0ac\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uac15\ud654 \ubc0f \ud655\uc7a5\ud558\uace0, \ub9de\ucda4 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \ubbf8\ub514\uc5b4 \uac04\uc5d0 \ub370\uc774\ud130\ub97c \uc774\ub3d9\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc1fc\ud37c \uadf8\ub798\ud504(Shopper Graph)\ub97c \uc0ac\uc6a9\ud574, \uad11\uace0\uc8fc 21,000\uacf3\uacfc \uc81c\ud734\ub9e4\uccb4\uc0ac 5,000\uacf3\uc73c\ub85c \uad6c\uc131\ub41c \ud06c\ub9ac\ud14c\uc624 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5f0\uacb0 \uc678\uc5d0\ub3c4, \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14(addressable), \ucf54\ud638\ud2b8(cohort), \ucee8\ud14d\uc2a4\uce04\uc5bc(contextual) \ud558\uc6b0\uc2a4\ud640\ub4dc(household) \ub4f1 \ucfe0\ud0a4 \uc5c6\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \uc0dd\uc131\ud558\uace0 \ud65c\uc131\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\ud654 \uad11\uace0\uc758 \ub2e4\uc74c \ub2e8\uacc4<\/strong><\/h3>\n

\uad6c\ub9e4 \ubc0f \ud310\ub9e4 \uce21\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \ub9e4\uccb4\uc0ac\uc640 \uad11\uace0\uc8fc\uac00 \uc18c\ube44\uc790 \uad8c\ub9ac\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uae30\uc5c5\uc774 \uac1c\uc778\ud654 \uad11\uace0\uc758 \ub2e4\uc74c \uc7a5\uc744 \uc815\uc758\ud560 \uac83\uc774\ub77c\ub294 \ub370\ub294 \uc758\uc2ec\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \uc5f0\uacb0\uacfc \ub300\uaddc\ubaa8 \uc6b4\uc601\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub3c4\ub85d \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \uc591\uce21\uc774 \ud544\uc694\ub85c \ud558\ub294 \uc911\uc694\ud55c \uc790\uc0b0\uc744 \ubcf4\uc720\ud55c \uba87 \uc548\ub418\ub294 \uc9c4\uc815\ud55c \ud50c\ub7ab\ud3fc \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n

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